The History of My Scene Barbie Dolls | PART 1 : Mattel Fights Back (2002 - 2003)
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- Опубликовано: 14 июл 2024
- Have you heard about the My Scene range of Barbie dolls. In this first part of this multi-part series, we will be looking at the origins of this line.
Series Playlist:
• The History of My Scen...
Timestamps:
00:00 - Series Intro
00:32 - Lily Martinez and Mattel's Situation
02:53 - My Scene Design and Influences
04:43 - First Edition
07:11 - Webisodes
08:01 - Spring Break Collection and Merchandising Galore!
09:05 - Meet the Guys
09:28 - Back to School Collection
09:56 - Night on the Town Collection
10:51 - Chillin' Out Collection
11:14 - The Bratz Battle
12:10 - Hangin' Out Collection
13:47 - Cruisin' In My Ride Collection
14:06 - Bye, Bye Bryant and Ellis X Delancey
14:22 - Vespa, Target, and Auction Dolls
14:44 - Mattel's Ambitious Plans and Analysts' Concerns
15:58 - To Be Continued and End Card
Articles Cited:
- You Don't Own Me by Orly Lobel: wwnorton.com/books/You-Dont-O...
- "As It Remakes Itself, Mattel Does Same for Barbie", NY Times: www.nytimes.com/2002/11/09/bu...
-"Barbie gets hipper, trendier to fight the competition", USA Today: usatoday30.usatoday.com/money...
- "Barbie gets Britney-fied for the tween set", Strategy.ca: strategyonline.ca/2003/01/27/...
- MGA Trade Secret Claims: www.thefashionlaw.com/bratz-m...
- Auction Dolls: / 1501485124688486401
Image/Video Credits:
haveyouhearddolls.tumblr.com/...
Music Credits:
- We Dance - Coyote Hearing
- The Receiver - Letter Box
- Night Time - Underbelly & Ty Mayer
- Hannon - Jeremy Black
- Enchantee feat. Mr. Stabalina - Slynk
- Clean and Dance - An Jone
- Music by alfredo - Vapor County - thmatc.co/?l=B357A282
- Music by alfredo - Bounce - thmatc.co/?l=A692CAC9
Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research.
Barbie, My Scene, and associated characters are the property of Mattel.
#myscenebarbie #myscene #mattel
Big thanks to Justin Sigler, Segan Toy Collector, BB’s Dolls & TV Archive, Throwback Dolls, and the My Scene Wiki for their incredible My Scene video/content archives!
Check out their channels/pages:
- Justin Sigler: ruclips.net/channel/UCfWdSSijS4jlJ1UmE84fuIA
- Segan Toy Collector: ruclips.net/channel/UCJKP3NZzpnjMpcidrr6101g
- BB’s Dolls & TV Archive: ruclips.net/channel/UCDW9XmtP39foe4NiGok2u9Q
- Throwback Dolls: ruclips.net/channel/UCmk27eOmCPoBAHacjOiJ9IA
- My Scene Wiki: myscene.fandom.com/wiki/Main_Page
The fact that most people don't even remember My Scene dolls is a CRRIIMMEE, they were literally the perfect mix of barbie & bratz. 😣
I vividly remember the webtoons, the games, and even the movie.. but I somehow never owned nor even saw (to my recollection) an actual My Scene doll in stores or at any of my friends’
Its because the name isn't that unique or memorable. Good branding is all about making sure that a strong name sticks in people's minds.
@@teej70 like bratz ;) passion for fashion
I'm even though they were kind of a knock-off I still liked my scene I think they should come back
When i was a kid I thought these doll are trying copy Barbie i just realise they from same company with Mattel.
They came with two outfits and cost 15 dollars! Those were the days…
That too, high-quality outfits that didn't feel like paper!
Plus articulated bodies, stands and accessories.😶
@@quitaulla1569 i don't remember being articulated..Maybe the newer ones?
@@lobotomyprincess Yes. The newer ones. 😊👍 My scene dolls were very nice.
Some lines even had an accessory for the girl to wear. I love that for them.
I live in Europe and actually Myscene was way more popular than Bratz in my country. Mostly because Mattel is better at releasing toys in Europe, most of the Bratz lines weren''t even released in my country which is a shame.
Same here
What country are you from?
@@dollyfashionista2857 Belgium
Funny, because Bratz was all over the place here in Bosnia, and I've never even heard of MyScene dolls before this video.
the person who made their face mold is a genius..society if mattel actually tried to stick to popularizing myscene instead of destroying bratz
God I wish I was brave enough, as a boy, to ask my parents for dolls in the early 2000's I absolutley love the MyScene dolls, so far I only have 5, the 'Spring Break' girls and 'Hanging Out' Ellis.
I loooooved this line! Generation GIrl and My Scene were the last dolls I bought before I "grew out of it" and became old enough to drink and spend money on other stuff. Then Monster High came out and I magically ungrew out of it as soon as I saw Clawdeen. And I'm just now realizing that Madison (who was my fav) and Clawdeen look similar. That explains a lot 😆
I also noticed the Madison-Clawdine parallel especially for the use of animal print and the hairstyle, it even seems to me that the other dolls also had a certain parallel: Nolee-Draculaura, Barbie-Frankie, Delancie-Lagoona, Jackson-River
I wish they'd make a come back like Bratz, i loved this.
I second this
Facts 😊
I heard they are coming back at the end of this year 😊
Definitely need part 2 😍
Yas I love you gay please Wash mrmaiz mirmaind
i really love everythingh about my scene doll's;
the style, the music, the character, the concept, the new york vibe, i really wish we had more. Like a real tv show and developpement for the character.
Their characterization in the animation were top tiers : they weren't the popular girl yet super cool, they were both feminin and sporty.
their school life wasn't revelent outside of special event or real strugle like failling math,
The focus was on their daily life, friendship, fun activities, passion and dream. Their set play felt accessible since it was their daily life. Shopping, coffe,metro.
if they ever had a reall show i'd love to see their relation ship and bond in depth. the movies are fine but not enough and they always made madisson the issue going trough a celebrity phase and all.( i wish we saw her going trough the music producer carrer, showing love for music outside of being a singer.)
i don't know they felt mature and grown up yet accessible. If the line was more diverse and maybe with face design looking less like bratz it could be a big renaisssance. we lack realatable doll line made for teens. Monster high was the closet to it even trough they are monster. rainbow high is really out of any things relatable and bratz always feel like college/adult life.
I really liked the world building too. You could really tell that the design team/Mattel, Peterson Milla, and all of the other creatives involved put a lot of thought into the style/feel of the brand. In many ways, My Scene walked so that Monster High could run and thrive.
@@HaveYouHeardDolls "My Scene walked so Monster High could run and thrive" Thank you for noticing this and pointing it out. It's for this reason that My Scene dolls were hands down the best and most underrated dolls of the 2000s due to their lasting effect.
They weren't unpopular, I remember when they came out in 2002, I was turning 14 so I couldn't really enjoy them but my younger sister was still around 11 and we used to play Barbies in the 90s and early 2000s although I definitely had to leave her alone when MyScene came out, even herself !!!! Just like the video mentioned, kids in the 2000s were getting older younger, my sister wasn't really playing her Madison MyScene doll at all....... We both checked her fashion but none of us was playing with her!!!!! So obviously no more MyScene dolls were bought or Barbies at all, although we both DID RECOGNISE the quality of MyScene was over the top, we were amazed at Madison's clothes and the quality of her long curly hair !!!!!!!! And we agreed kids were lucky to play with such new franchise, all I knew was MyScene was the thing in the whole decade and I could tell why
Yes!!
That was there main appeal for me. I relate to no being the popular girl but I was still feminine. I also liked there chill vibe. They basically were an older mature version of Bratz. I preferred the Bratz style though.
Waiting for the My Scene comeback! 👯♀️👯♀️🌃✨
I didn't know that any Mattel doll line had hair tools specific for textured hair dolls. It's nice to know that Madison had a hair pick/mini afro comb to accommodate her textured hair.
Yeah, MyScene dolls are and were very underrated. Still love them.
MyScene was amazing. I remember getting a Masquerade Madness DVD in the mail randomly. I didn’t order it and my Mom said she had no idea about it, but it made me so happy. I watched it endlessly. I had Barbie and Madison and loved them. Especially Madison. They had such a cool vibe. I had Bratz dolls too, but I preferred the MyScene dolls.
i miss them so much..
SO excited for this in-depth series:)
It's been a long time coming, but I hope it is worth the wait!
I love your videos!!! Please do the investigation of the Disney Princess Doll Line and the Britney Spears Doll Line
Both great suggestions!
Thank you for answer!!! That can be Great!!!💙💙💙💙🔥
I had the Britney doll lol good times..
Dieeee im hoping the Bratz reboot is popular just so Mattel brings these back 😭
Honestly they were perfection. And great actresses haha I mean the movies were so iconic
HAVEN’T EVEN STARTED BUT I KNOW I’M GONNA LOVE IT !!!!!
Aww thanks!! ❤
I couldn't have clicked faster!!! Thank you for making this!
Thank you so much for watching!
I never realized that I had "MY Cafe" set as kid. I still have it. I never had my scene dolls tho so I assume that was one of Bratz things
Loving the new voice! This was very informative and fun - I've never seen the Hangin Out line commercial in English - I was sure it was considered lost media. I'm sooo excited for the next episode. I wonder how you're gonna tackle the slow decline of this franchise over the years.
Oh i just know I’m gonna LOVE the rest of this series! It always seems like you out-do yourself whenever a new video comes out! I love My Scene so much, the dolls are so stunning and their accompanying website lives rent free in my mind.
Can NOT wait for the next episode! Keep up the good work! 👏
Thank you much!! The evolution of My Scene has been so much fun to research and relive! I still remember getting excited when a new webisode or line would show up on the My Scene site. Mattel really knows how to drum up excitement for a doll brand (for the most part)!
I know myscene was an answer to bratz but were iconic back in the early to mid 2000s
I don't know why but this video brought back vivid memories of playing the my scene computer game on my mom's apple laptop
they were by far my fav dolls, I never liked the bratz and they scared me. I am really happy to be able to found out more about them.
OMG right when the theme song started I sang along! 😍 My childhood memories. I was so obsessed w that theme song LOL.
Can’t wait to see the rest of this series! Amazing work as always!
The opening music sent me right back to childhood! Lol im sitting here trying to figure out why i know this song 😂😂
Man this brings back memories. I loved My Scene and Bratz so much as a kid
As always, this was fascinating and extremely informative.
Thanks so very much for the accurate and detailed explanation for this unique line of fashion dolls.
As usual, your posts are always the very best!
I remember the commercials when I was a kid. I never had any dolls growing up, or was interested. Anyway, Now I’m a proud owner of a 2002 MyScene Spring Break Barbie in box thanks to this video series lol It’s stunning. I’m going to get more.
I love this history in-depth mini documentary!! Keep ‘em coming!!!
Finally my favorite doll channel does a series of my favorite doll line thank you so much 😍 I though I knew everything but there’s always something missing specially on early internet days thanks for your research
THANK YOU SO MUCH FOR THIS VIDEO😍❤️ I HAVE BEEN WAITING FOR IT OMG
I hope it was worth the wait 😊
Period My Scenes are THE BEST! I had the whole collection, I still have some of them as collectables…💗💗💗 I also had the car that came with a radio that you could take out! 🚙✨
cant wait to see part 2 hope it comes out soon!! 💕
Nice job on this video! :) My Scene dolls are absolutely stunning, such a strong staple from the early 2000's
Looking forward to part 2 :D hugs x
Great video!!!! This was so interesting! Can’t wait for the next part 😍
Hope Mattel do reboot MyScene dolls
Then they wanted to sue MGA on behalf of the My Scene even though they still look similar to the Bratz dolls. Next..!! Oh and by the way, the granny fashion was the problem with Barbie, NOT her look. People hate the Soda Pop Barbie's but they were hot and smelled like candies. The thing about the Soda Pop Barbie's is they were actually popping, they didn't look outdated. This is what Mattel failed to understand and why they'll never surpass MGA. Mattel tried Moxxie girls as well and it failed. Whomp whomp.
Soooo excited to watch!!!
i remember all of these! i had many of them 😅 aw the nostalgia 😭 ❤
I LOVE myscene, so i'm glad this video exists.
Yesss! Thank you!
Love these kind of movies on toys ! Keep them up ! Thankyou
MyScene and Barbie dolls were my childhood. I wasn't really into Bratz ! I miss MyScene dolls so much, they were so pretty and fashionable !
My scene is come back
Have you ever thought about the history of barbie’s sisters (skipper Stacy Kelly/Chelsea and krissy) I think that would be really cool
I love that I discovered this channel. What about a video about Living Dead Dolls?I would love to hear about those. Oh and Glamor Gals by kenner &/or Dazzle Dolls by Mattel.......they were mini dolls in the early 80's and seems like I read that Glamor Gals came out first and of course Mattel wasn't haven't any of that. Lord forbid that another toy company tries to produce another doll line...I bet Mattel does that a lot
Lily Martinez is an ultimate genius
This it’s amazing, like our very own the toys that made us. I hope one day you could do some documentary about the history of Asian Barbie, I feel there’s so little information about it.
Thanks for the great work as usual
If you haven't already, definitely check out my video on the history of Barbie in Japan! I'm hoping to cover the Shanghai, Philippines, and India-exclusive Barbies at some point.
@@HaveYouHeardDolls i watched it was amazing and very informative. Now I’m interested to learn how Mattel introduced the Asian race Barbie doll to the western countries, I’ve tried to look for any information but it’s very spare and hard to find.
As a kid I never realized their names were all New York references!
we need this doll line back in stock
Woha you made me remember some of my favourite dolls ive had. Loved the scene dolls >.
I was too old for this era of dolls, but my aunt had all the MyScene goes Hollywood dolls and I thought they were SOOO pretty! I was also obsessed with the MyScene Goes Hollywood movie and their online games. I was also a Bratz lover and then eventually Monster High when Bratz went away 😢
Your channel is amazing!
Thank you so much!!
oh babes i definitely need more of this type of video
Can’t wait for part 2
i literally already know the whole story of my scene but i will be coming back for a part 2!
I loved myscene as a kid, but you could NOT convince me these girls/characters were much older than they were marketed
They were my childhood life ! Wesley will for ever be my fave doll 💔
Very interesting how Mattel killed off Generation Girl because it failed to do what they designed the line for... It's like they decided GG was too conservative in its teenage coolness, but then they proceed to design My Scene that were also pretty lacking when it came to that? My Scene until today remains my absolutely favorite doll line, but one thing I always noticed about them was that compared to Bratz, they certainly lacked the edginess that was MGA's driving force during the first years of Bratz. I wonder if that's the reason MS never really took off (although that's up for debate, since I know that in my country My Scene were always more popular than Bratz)
Great video, very much worth the wait! ❤def gonna watch it once more once the series is completed. Love your editing & the new voice. The commercials unlocked so many memories I didn't know were still there. Especially the Chillin out line, I remember my 8 year old self was obsessed with Chelsea. Unfortunately, I had to wait 19 years in order to finally own her 😆
Thank you so much for your kind words!! And congrats on getting the Chillin' Out Chelsea! ❤
Love this channel!!
Excellent Coverage! You just gained a subscriber💙💎
The most gorgeous dolls PERIOD
We can’t deny that My scene dolls are iconic and kunty
they're definitely serving.
these dolls were like the middle of the Barbie- Bratz venn diagram
great video! I had no idea that my scene had such cool playsets. and thanks for explaining that each of the characters names are based off of NYC locations! kind of funny that there's a hudson and a river 😅
Watching this after completing all episodes of My Scene in one go.
Omg I'm so In love with your channel
loved this
Used to cry for one of these dolls, instead my parents bought me one of those lucky packets with a mystery toy and some sweets inside to make me feel better…still wanted the my scene doll though 😂❤
"My secret crush on Hudson??" 😂
Please Mattel bring back these dolls 😫😫
Part two please! 💕💕
ah, a good part of my childhood. I never owned a myscene doll, but my friend did have 3 of them and since we always played together, I got to have them in my hands :D and we weren't excluding at all, playing both Bratz and Myscene dolls in same storylines hah!
can't wait for a part 2 c:
I'd also love a coverage perhaps later about Novi Stars, they completely avoided my doll years but now they fascinate me so much (and so hard to find even secondhand because people just don't know what they are called!)
Mi scene dolls are my favorite dolls from all lines. 😊✌️💃
Eu amoooooooo ❤❤❤ muiiiiiiiito obrigada por postar e me fazer retornar a algo tao doce de minha infância ❤❤
Omg yesss!!!
Omg I love these series
I vividly remember a report on the news the day after Thanksgiving 2002 about the controversy surrounding the 'sexiness' of the Bratz dolls, the lingerie Silkstone dolls, and the launch of the My Scene line. That is where I found about them as I decorated my family's Christmas tree. I got three My Scene dolls that Christmas.
This was my most favorite line of Barbie ever I had so many of them 😄❤
luvs it
Omg I had no clue! I was giving Bratz all the credit when all along it was MyScene Barbie!! I was fanatic over the launch and the beginning phases of this project but then I think I became older and by the time I came back to Barbie it was for my little daughter and by the time she was ready for teen Barbie’s, bratz seemed to have taken over. I don’t even remember hearing much about myscene when Bratz was all in the rage at one one point.
So maybe I got them confused. I forgot they were so neck snd neck! I completely forgot about my scene all together and I’m sitting here plumb dumb for a fool that I didn’t abandon Barbie after all…I had just gotten her foot cat phase confused for Bratz. Oh how I loved MYSCENE!😍
Thanks for the video 😊 can’t wait for part 2. I was always curious about rivalry between Barbie and Bratz cause I was born in Ukraine and when I was 5 we moved to Czech Republic and we didn’t play with Bratz. Ukraine was dominated by Barbie, I can’t even remember if I ever saw Bratz commercial on TV. And in Czechia it was like, yeah we now who are Bratz but My Scene was the real deal, omg I still remember how we begged my mum that my sisters needs these dolls (even though she was never interested in dolls, it was our secret pact so I can play with dolls without getting a side eye) I’m still waiting for collector edition of MyScene in price range and quality of BMR1959, those dolls were incredible for the price.
Love this channel and I’m so glad that I found it! Is there any chance you might do a video covering the Barbie Fashion Avenue line? Or in the same video the Barbie fashion fever line? Both of those collections had such good designs and were so stylish for the time. I’d love to know more about the designers who created them and how the line tied in with the slim box dolls available at the time. It was amazing marketing! Thanks!
I'd love to cover Fashion Fever at some point + Fashion Avenue!
Holy cow! I had no idea these were Barbie spin-off! I loved MyScene dolls and Nolee was my favorite. I remember having and playing with My Bling Bling Noelee. I still have some if the accessories that came with her!
I still have my my scene bag and visit their rebooted website to play the classic games like the nail salon makeover and day/night fashion show. Though I never owned a doll nor saw the show as a kid, same with brats (I only had a blanket and a miniature pillow toy of jasmine looking like an Indian goddess from Burger King), they still hold a little place in my heart when it comes to nostalgia
Love hearing the history of My Scene that I wasn't aware of! I would love to see them be remade the way Monster High recently did or the way Bratz is currently doing a reissue of their OG doll lines! I know ppl would buy them for sure!!
1:20 you know it's a shame that imploded we could have used a line of Cluefinders dolls
“My secret crush on hudsonnnn 😫😫😖”
I never had the dolls but I was always on that website and I never realized it til now
The nostolgiaaaa aaa
new voice!!
Wanted something fresh for the new year!
r.i.p. british lady 😭
all i can think of is harriyanna hook
I was a Tween at the time! Played the Computer Game, Watched the Webisodes, saw the movie but didn't buy the dolls, I don't know why! I bought Bratz dolls around this time. Anyways, getting back into dolls and fully regret never getting any My Scene dolls.
i remember being in target and shopping with my grandma i put a myscene doll in the basket and ever since then I’ve been in love with this line! my favorite is maddison cuz she’s black
I didn’t grow up in the 2000s to live through the infamous Mattel vs MGA Entertainment saga and legal battles and I didn’t own or play with any MyScene dolls nor did I watch their webisodes. Now that I’m seventeen, I low key find MyScene’s theme song catchy 🎵❤️
I was never into having my scene dolls I don’t even remember having one but I enjoyed the computer games and movies a lot
the myscene web series and games were so good !!
Please do part 2