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The History of the Mattel Bratz
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- Опубликовано: 17 авг 2024
- Do you recall the time Mattel briefly had ownership of the Bratz brand? In today's video, we go over the hectic relationship between MGA Entertainment and Mattel, the doll lines, the court battles, and the messiness of it all! But we also discuss the fascinating history behind Mattel's iteration of Bratz, which never came to be. Hope you guys enjoy the video, and be sure to check out my other videos and hit the subscribe button!
Timestamps:
00:00 - Intro
02:16 - Background (Bratz, My Scene, Flavas, etc.)
06:09 - Mattel v. MGA: The Lawsuit and Court Case
08:43 - The Mattel Bratz
14:55 - Mattel v. MGA: Post Lawsuit
17:06 - Outro
Links:
Fraank Decena's channel: / mexicanbratz
Fraank Decena's Mattel Bratz video: • LA HISTORIA DE MATTEL ...
mini.plastic's IG account: / mini.plastic
Jamie de Anda's portfolio: jamiedeanda.squ...
Lookin' Bratz' post on the Mattel Bratz: / ccfri8ho1vi
Social Media Links:
Instagram: / 4everbratzz
Twitter: / 4everbratzxoxo
Music Credits:
- "Call The Shots" - Slynk
- "Bratz TV Series Theme (Instrumental)"
- "It's My Scene Theme (Instrumental)" : • Video
- "The Truth" - Anno Domini Beats
- "Dulce Reggaeton" - An Jone
- "Day Sparkles" - Geographer
#bratz #mattelbratz #dollhistory #mattel #mattelvsmga
"Often imitated, never duplicated"
MGA giving Bratz the slogan "Only Bratz are Bratz" and changing their main one to "The *Only* Girls with a Passion for Fashion" was the perfect not-so-subtle jab at Mattel's clear desperation to capitalize on the success MGA was having lol
Truer words have never been spoken, my friend 💖
The whole look of the Mattel Bratz remember me of the jade's dream episode where they turn into Tweevils "it was supposed to destroy not desfigure" I can totally see Mattel saying that after putting the lawsuit
Oh I can totally see that!
Honestly this is was gets to me about Mattel. Instead of when they saw what the release of Bratz did to the doll market. They could have taken a step back, analyze what isn't working for them for Barbie. And then come out with a revamped new look for Barbie. Instead they did what so many companies from that Era do. If they can't be a monopoly, sue like crazy. Cause that makes sense 🙄. Like MGA is healthy competition for them, and was making Mattel think out of the box in like over 40 something years. As the target demographic at that time, the reason I went so heavy after Bratz. Is because I a person of color. With Barbie I always felt like POC was an after thought. But with Bratz not only were we pushed heavily but also each doll felt different. They all came with their own unique fashion that fit their personality. Also they did Alternative fashion, which was amazing since Punk/Emo fashion was on the raise in the mid 00s.
Ik I'm 1 year late but yes! If there's a doll monopoly, what forces them to be better and creative? Because all the sales would be for them and naturally they'd start selling mediocre product. It happened with so many lines, Barbie included! But they reevaluate what doesn't work, figure out new ideas and usually start selling again.
😂😂😂😂 no, it’s because the dumbass that created Bratz did so when he worked at Mattel
Honestly that sliver of time from the early 2000s to about the dawn of 2010 where they cvuntified Barbie up SO much is the best era they've ever had and they'd be eating good if they still focused on that. I might be biased bc it's what I grew up with but I feel like they balanced the fierce look with the iconic Barbie pink very well. It's a shame that Barbie's fallen to the wayside the way it has... But that's Mattel for you.
we really dodged a bullet. they just lack a lot of personality.
some of the Mattel Bratz lines seemed very Barbie like, which obviously makes sense.
i just love how every time Mattel tried to make a bratz-like doll they just never looked quite as cute. also do not get me started on flavas
Pretty much, with the expection of My Scene, and Monster High (if they count), everything else… yeah they can keep that. 💀
@@4everbratz that's true. my scene and monster high are super cute but I so prefer the extra exaggerated big heads and eyes
@@sugarsoftwareme too I think that's why kids now prefer rainbow high and lol dolls over Barbie. They just look cooler. We preferred Bratz back then. Don't get me wrong barbie is amazing and paved the way for all dolls and iconic and the kids still love Barbies too but they always pick the super exaggerated features and cool hair and bright colors. Monster high is cool looking too though.
@@emilyinspace2255As a kid, I never liked Barbie because she was too human. Small head, really tall (seriously I think she'd be 6ft irl!) And in general just looked like a human doll. Groundbreaking, absolutely but I was born in the era of stylised dolls, Bratz were nice with their big heads so you could see the faces better, big shoes and cool clothes. I quickly switched over to Monster High and all my Barbies were ever used for was to be undressed and have their clothes on my prefered doll lines😂
The Mattel Bratz sculpts are SO fucking weird, they genuinely look like some weird alternate universe where we got MH but instead of being monsters, it was just another boring teen girl line.
Those flavas dolls were... a choice. Lmao watching that commercial was excruciating, I couldn't help but gasp at the audacity, damn
Taking a look back i mad we never got the chance to see the beautiful 2009 bratz
If that lawsuit never happened, we could’ve gotten some of those dolls. I really wish the Slumber Party twiins in particular were released. 😭
I had no clue mattel ever owned the rights to produce bratz! This was a very informational video!
Thank you! 💖
Honestly I wish it didnt have to get into a lawsuit messiness, I think competition can be good in creating a drive for innovating products. I loved both Bratz and My Scene honestly. I think both monster high and rainbow high are beautiful in their own ways. Both have space in the doll world but that just might be idealistic of me.
*NOTES:* I made some mistakes that I never noticed when I made this video and it’s my responsibility to address these issues.
At 13:07 I meant to say "Inbox prototypes of Isabel and Jade have not resurfaced as of the making of this video," but instead I said "Nia," when I was really referring to Jade. This was a minor mistake, but regardless, it’s still a notable mistake that was worth pointing out.
At 16:23 I showcased a “post” by Isaac Larian where he allegedly criticized Monster High creator Garrett Sander over an Instagram post where he threw shade at MGA’s Shadow High. It turns out that this post was fake and was actually created by Twitter user @CloettaTheWitch as a joke.
I deeply apologize for making these mistakes and I will try to double check my sources next time when doing research for future videos. Thank you guys so much for the support and I hope to see you guys again soon!! 💖
I can't imagine MGA not have right to Bratz
The Mattel Bratz that were made were made to flop on purpose so that it would be short lived to then have them be gone shortly after releasing. Barbie would have been on top again after the Mattel Bratz flopped
I mean… it only makes sense.
I first heard about this when a picture surfaced on Flickr thanks to Your Boy, Max. MGA didn’t recovered after that lawsuit and when Mattel got rights to the Bratz. But thank you for this video, I love every detail of it.
Thank you for watching it!! I also remember seeing these girls when they were referred to as “mystery heads”. Good times 😌
Wow, those heads and body shapes are so similar to Monster High. I guess nothing went to waste afterwards. As Bratz dolls though, yeah they were pretty dull. They brought more of their A game to My Scene it seems.
Yeah, pretty much. Considering the head molds were likely sculpted by the sculptures behind Monster High and My Scene, it only makes sense.
The Mattel Bratz though, aren’t anything special.
@@4everbratz They definitely made lemonade from those lemons, huh! Now if only they'd go back to it. 😢
OK but I actually like these as their own thing. They to me look more like if eah and bratz mixed. But I'm here for it. I love my scene. I want Logan the most tho and jAdE but all of them would be so cool.
its so weird how half the box is covered up by artwork
Honestly, Justin, I am astounded with the amount of information you have every time I watch one of your videos. I always learn something new, so now I'm really looking forward to seeing what you're gonna teach me next! lol
The Mattel Bratz were...interesting. I'm not gonna lie, they looked really cheap like dollar store quality, so I'm glad that the Bratz name finally made it's way back to MGA. On a more positive note though, they did have some cute accessories. I actually wish they had come with more. I actually really like the blackberry phone being added, because it was very iconic for the late 2000's/early 2010's. The only way I know that is because that was my mom's favorite phone back in the day before iPhones really took off and I want to say it was the first budget phone that had a full keyboard. I do remember these things being really popular as well as the razor phones.
Thank you! I really appreciate the support! It was a lot, since the lawsuit between both companies lasted for a long time.
The Mattel Bratz weren’t great. The bodies look really stiff, and honestly, the quality was fine, but nothing compared to MGA’s Bratz. The accessories are cute, I wonder if they used them for other Mattel doll lines?
@@4everbratz One of my first majors I took was criminal justice and obviously we had to look over official court cases and report on them. With a messy case like MGA vs. Mattel I bet it was a bear to get through, but good on ya for doing it!
Interesting thought though about the accessories, yeah maybe they did. I don't remember Barbie ever coming with a blackberry phone. Though the generic accessories like the bags or the cups I could see being recycled. I want to say one of Mattel's lesser known brands might have used the MP3 players though. Not entirely sure.
@@dabblinginvariety It certainly was, but I’m glad I was able to get through it without losing my mind 😂
Not the biggest bratz fan but the mattel bratz remind me of the “mom can i have-?” “We have - at home” meme so much. They’re just weird and generic to me. Like i get why bratz is popular despite not enjoying the dolls but i am SO glad mattel never got to release these jeez.
Agreed. The Mattel Bratz are really forgettable to me. I like the head molds and screenings, but that’s really it. Again, I’m glad MGA gained the rights back to Bratz, because, if Mattel had released them, they would’ve been a massive failure.
As someone who loves both Bratz and My Scene, I would choose both My Scene and Bratz since I enjoy not only their art style but as a child I'd played both web games and watched their web series for hours. If Mattel made their own version of Bratz....I would just walk away and buy My Scene
Oh helloooo I just came over from the Have You Heard video about My Scene. This is quality. Unlike those Mattel Bratz. Looking forward to checking out more of your videos 🖤
Hi! Thank you, I really appreciate the compliment, and I hope you enjoy the rest of my videos! 💕
Loooveeeee this video :333 (i'm just so interested abt the mattel bratz history tbh)
Thank you! I really appreciate it!! 💕
I'm fairly certain the bodies on the Mattel Bratz were repurposed for the Barbie and the Secret door Princess Malucia doll.
I just looked that doll up and honestly, that could be possible. They both look really similar.
@@4everbratz The blog 'The Toy Box Philosopher' has some great pictures. Malucia's legs in particular look very Bratz like.
Never had an issue with the feet but we did think it was weird but didnt care cause we loved bratz. But there was a pair of feet you could get and i had them.
Who was the designer at Mattel? These version look awful. It’s like they didn’t even remotely understood WHAT made the Bratz so successful - it was not just the big heads.
I probably would have loved Mattel's Bratz. Cloe was always my favorite and her name change would have meant I would've been sharing a name with one of my favorite dolls!
The issue with the ‘You Don’t Own Me’ book is the obvious bias from the outset of the author in MGAs favour. The reason that the case was such a mess and across so many years is that whether or not Carter Bryant was on sabbatical when he designed Bratz he remained a Mattel employee hence the cover up by MGA at launch of the Bratz line & the CEO trying to pass his daughter off as the inspiration/ designer for the dolls. 🤔
MGA was full of shit and I’m glad Bratz failed…. Joke is on them Barbie ended up winning
Thank you for sharing this video the wine is MGA
4:47 why did the animation sync with the voice tho lol
The way that was unintentional lmao
💕
5:19 how you do fellow kids?🤣
is there a link to buy the heads?
I don’t think so, the heads were available AGES ago, so I don’t think there’s any listings of them atm
@@4everbratz i remember seeing them i feel so dumb 😅
OMG WAIT MAYBE WE WILL GET THESE NEW BRATZ LINES IN 2022-2023!??!
The way their cartoon faces are rendered piss me tf off idek why
those mattel bratz dolls are so ugly. no doll will ever top bratz in my opinion
Issac Larian needs to disable his social media. It’s a train wreck. 🚂
Ugh, yeah. His actions definitely weren’t acceptable at all.
I love the Bratz doll lines awesome doll's and monster high dolls they are very beautiful awesome doll's I love watching your RUclips channels dolls you are the best thank you for sharing your dolls collection story's love love love love love Mattel CEO is very awesome handsome man Mattel Bratz dolls are very beautiful awesome doll's I love Mga Bratz dolls are very beautiful awesome doll's I love MGA Bratz dolls my sence barbie doll's are very beautiful awesome doll's to I hope they bring them back I love strawberry shortcake dolls too OMG doll's beautiful awesome doll's I love collection dolls Bratz dolls and barbie doll's Jem and the holograms awesome doll's too Carter Bryant didn't do anything wrong he did a great job on the Bratz dolls
5:10 AAHCKKK! It's stuck in my head! It won't leave! I AM GOING TO SUE YOU!!!!
I sure hope you don't countersue....
No, I’m not that evil 👿
If they had the rights to Bratz why didn’t they just make actual Bratz dolls?
I’m guessing Mattel had to create entirely new molds for their versions of the Bratz, since MGA owned the molds to their versions of the dolls, and I’m speculating Mattel weren’t allowed to use them idk
@@4everbratz ah ok. Yeah you’d think if they won the rights to Bratz and the concept they could use them, but I’m just glad MGA has Bratz back!
AM I NOT THE ONLY ONE WHO WAS OFFENDED BY FLAVAS !!!!!!!??????
Flavas were certainly... a release for sure.
I love the spider man Mary Jane barbie doll very beautiful awesome doll I like every after high dolls they are very beautiful awesome doll's to have a good day Carter Bryant he is very awesome handsome man hard work beautiful awesome man he did a great wonderful job making Bratz dolls I'm glad he come up with the idea for the Bratz dolls again they are very beautiful awesome doll's have a good day❤❤❤❤❤❤❤❤❤
16:27 really MH is totally diffrent from Bratz to me Garret Sander's the original post was his way to show how mr Larian hates Mattel that much to me SH and RH is just high qualified dolls really they really boring they actually do Not have personalities and shadow high I mean it is more obvius than Bratzillaz or novi starz being MH knock offs when we came to being an obvius knock off or think themselves as best MGA is good which is not something I like about them
Gay
Straight
well at least the Moxie Girls actually looks ten times better than the Bratz (that's my opinion anyway)
You know I'm starting to think Monster High exists due to revenge related reasons
wow both sides need to grow up and move on
Logan ?!???!!!? Logan Paul ??!???