just what i was looking for yersterday! Couldn't find any 2020 advice i tried post engagement which gets a ton of likes i had to check make sure i didnt put an extra 0 in the budget lol..but very few followers or comments which kinda makes it look dodgy anyways!
Mate, every topic I want to know and type into RUclips I see your face pop-up and it instantly makes me happy because I get legit and super straight forward information. Thanks for all the help!
Geeeez. I've been bashing my head trying to figure out how to create an ad for my Instagram page without having to boost a post (the worst). Thank you! Though the video is 11 months old, its about 97% accurate, mostly because of updates to the ad amanger layout etc.
@@BenHeath I got it set up and followed your instructions. 3 days in and I've had 256 impressions, and only 8 link clicks. Seems very low.. Is that kind of performance to be expected? I have a very similar ad running on Facebook and I'm getting 10-15 likes per day for the same cost.
this guy speaks so much that for a moment there, I thought he's gonna run out of words if he keeps speaking like this... 🤣 loved the approach though.. simple and logical
I tried this directly on Instagram, which I hated doing because of the limited options... I targeted UK and us and got followers at around 35-40 cents per. I was using an existing image on the feed. So now since I am now over a thousand followers I will now try your method using that same pic in the stories at lookalike audiences of people that interacted... Will also retarget website visitors and see... I didn't think fb would do well since you can have the cta to go to profile.... But will try it out. Thanks great video...
Hey Ben, I kept avoiding this video because I figured it was 2 years old. Finally came around to it, and it is so so relevant! Thank you my man, you have helped me a great amount.
Very helpful, bro! I had an issue with verifying my payment method in IG and I was unable to run IG ads through the IG platform. Because of you now can I run my ads! You deserved my subscription. Good work!
Hey Ben! Im trying to implement this exact same thing, however when I choose, Traffic-Link clicks-my instagram URL- The platform throws an error: Ad Creative Does Not Use Valid Link: The link in this ad is either missing or invalid for Link Click Ads optimization. This could be because this ad needs to link external content (e.g., an advertiser's website), but this ad does not (e.g., it links to a Facebook page). Fix this error by making the link valid.
This was incredibly helpful... You are 100 times more knowledgeable than Facebook's so-called "marketing experts"... that blow up my phone daily and waste my time.
Two questions - (1) Do you cover anywhere when someone gets "Size too small - must have more than 100 in source" - even though the follower counts and engagement numbers for the IG accounts are well over 100 in one country". and (2) You added the countries in both the creation of the audience, and then added them again when you got back to the ad. Can you clarify as to why? Going back to #1 question above, I managed to (oddly) get it to accept my source by removing all but one country (US), and then it cleared the warning. When I get to the ad and am given the option to add countries again, if I then add those other countries (the ones I had to leave out in the first step), does that essentially work around the issue? Or would I have needed those countries IN the source audience AND the ad audience? Or, is that essentially creating an audience that consists of a lookalike in the US, and then a random non-lookalike-everyone-and-their-brother from those countries added in step 2? If you have any advice, would be greatly appreciated, as that's the only place (so far) that I've gotten stuck.
Same for me. My metrics tell me I have over 100 people falling into the category I am making my lookalike from, but the error message I get is that it’s less than 100
Adding a website URL will make the "Learn More" button open your profile page in instagram's internal browser... isn't there a way to just send the person to your profile directly?
I have created several ads on Instagram feed and story through Fb ads manager, the thing is people engage with you with a like or rarely with a comment, but they don't follow you. What posts can you advice for a singer to run ads!!! So that there are chances that people follow you . Thanks
Is there a difference in reach between direct Instagram Ads and ads from fb manager? Seems easier to do it from insta if the focus is getting more followers on insta?
I noticed where it says "where would you like to drive traffic" you left it at website and not app. Is that something you missed or don't recommend changing? Thanks
Hi Ben great content! I love your profile... that value is priceless. Do you happen to already have here or planning on creating a video in which you explain the difference between „standart events“ and „custom conversions“? They both seem absolutely same to me. We have service based business and I do not know if ours „request service“ button should be „standart events“ or „custom conversion“ for the sake of conversions campaigns. Many thanks for the reply! Pavel
Hi mate, thanks for the tutorial. But would be nice to show your results. I went through your videos and you nevers show your results... which make me think are these strategies really work ?
Hey Ben, Amazing piece of content! Could you please make a video where you explain Pixel and postback as they are useful to track the results? Thank you in advance
Hey Ben. Just wondering if there is a way to send the user to the in app link? The web URL opens in a browser for the user and they then have to choose open in app, are sent to the app store with the option to open in app. Then they're sent back to the browser in an endless loop. Or am I missing something?
i had this problem - it would always send them to the web version which is useless. you need to create a deeplink (try URLgenius) so that it automatically opens in the app
I would love an example of someone who's used this strategy with other industries than "How to Make Money". I've yet to find a fitness, relationship or general lifestyle brand that isn't selling about how to make money in their ads or page using this. I believe it can work in different industries however it would be great to have a different example as most people will click a how I make $1,000,000 post
Hey Ben, I just found you and I'm so glad I did! Thank you for sharing this information. It was super easy to follow and all your insights and strategies are greatly appreciated. Super valuable. Can't wait to give this a shot!
Hi Ben, Watching and following a few of your great videos as we have neglected Instagram marketing for our UK based holiday homes business. Following this video, where on earth is the 'Quick Creation' option you talk about? Seeing on one or two other video's this should be the top right corner...however it's not there on our screen. While we could follow what you suggest, many things are in a different order. I think we got there in the end :)
What if we're just starting out and only have 150 followers on Instagram? Is this the recommended method for gaining followers without a huge audience already?
Hi Ben! Awesome video. Thanks. When I create an insta story Ad on ad manager and ad my insta url where you put the website. When the people click learn more it takes them to a website of my insta page instead of staying on the actual app. Is there a way to fix this? Thanks
Ben, love your videos they are so helpful. I tried doing this and got a lot of link click but none of them followed me. Anything I could do to make them to follow?
Hey Ben, thanks for making this video! Just one question : as far as I know, using the instagram Link causes any mobile phone to open the profile in the browser instead of just staying in the app. Which makes everyone just quit the whole process without any further interaction. Is there a way to deal with this?
Hey Ben- hope you see this. I tried this method today and while it appears I'm getting a lot of link clicks from my desired audience, I can't tell if I'm getting any follows. I'm using my IG profile as the destination URL in my story ads. Is there a way to be sure the clicks are actually being directed to my profile? I would have expected many more follows for the amount of clicks I've been getting, as well as compared to how many follows I get when I boost posts.
Hi Ben! Very insightful content! Can we run these ads with carousels? If so what would be the url to use? I got my ads rejected by providing profile url
Hi Ben! Awesome content thank you so much for sharing your wisdom! I have just a quick question as to how I can direct people to follow my page rather than my website. When I create the ad it seems my option is to direct people to my website or other options which are not my instagram page...Thanks again!
Hi Ben, great video When they click the link to Instagram url will it take them to my Instagram profile through the app or through a browser? When I click preview in ads manager it takes me to a browser TIA
through a browser! that's why for me it's better to start the AD directly from the mobile app, so that you can have the "visit IG profile" call to action and they can land directly on the instagram app :) otherwise you risk that users are not already logged into the IG account and they won't log in just to become followers :) in my opinion, ofc
Denin Varikkassery oh, well, unfortunately from the instagram app you don’t have the lookalike audience.. so I normally target through interests. But if you are sure all your followers are real you can use the “automatic” audience which should work more or less as a lookalike :) I don’t assure you guys you’ll have more followers like this, I’m still experimenting too... but at least I’m sure I’ll have the “Visit Instagram Profile” call to action and I’m sure the user will be sent on my profile ON the app and not on an internal browser :)
I am from India. I had been using all the countries I could think of in my saved audience and my oh my was it expensive!!!! I used to get like 8 followers for every 100 rupees that I used which is tooooooo expensive. I had no idea that putting first world countries in my target audience was increasing my expense smh. I am trying out your strategy right now and hopefully everything works and I get more followers :( It will really help my business.
Hey, Ben great video! Quick Question: I'm on day 2 of my campaign and now in the learning limited stage. I have about 26 link clicks and 6500 impressions. Is this normal for a lookalike audience of 2.7MM at $20 a day budget? The audience is US, CAN, UK, AUS so I expect a bit more expensive CPC. Definitely don't want to make adjustments at this point but the learning limited signification always gets me uneasy.
This was such a good video! I have had my Instagram since 2014 and I want to try out this technique but i'm scared that since i used to use it for personal reasons and am now using it for fashion content that the look alike audience would not be accurate since most people following me are friends and family. Is there any remedy for this?
Thanks a lot. In your case you want to start with other cold audience targeting options. Here's how you find them: ruclips.net/video/NzSkAZHxWcs/видео.html
When I test this, if someone clicks my ad either on IG newsfeed or IG story from within the app, it opens on my Instagram Profile in their web browser (Safari or Chrome) instead of the IG app, thus they're not logged in and can't hit follow. How do I get around this?
Excellent Ben, thank you. What do you do to exclude current IG followers from your Ads. Also, I have a much larger base on FB that i want to target since they are very likely to follow me on IG, good idea?
You certainly can do - the reach numbers of this sort of campaign tend to be very large so I don't think it will make much different either way. Yep, go for it :)
Thanks Ben, does the swipe up website link bring them to the Instagram app on their phone or on a website browser? Just curious because if it brings them to Instagram on a browser they may not be logged in to their account which may mean they won't follow you. I've been searching this for a while and could not find an answer for it.
Hi Ben, thanks for the awesome video! Since I have a new Instagram account and hardly have any followers so I used the broad audience in my niche instead of lookalike audience. However the problem is that my ad is still in review and it's been more than 15 hours. Is that normal when it comes to Instagram ads? or you think there can be a problem? If yes, any advise how can I get my ad approved soon?
I selected the video of the ads I had run from my Instagram account and I got over 28k reach and over 15k engagement but yet nothing up to 7 reflected on the ig post I picked, no comment, no likes whatsoever. Please what could be the problem. I need help
Hi Ben! I know this video is a year old but I recently used your recommandation for facebook likes ad and it worked great! I'm wondering if this is as efficient for Instagram. Do you have an idea of the cost per follow? Thanks a lot for all your videos!
Thanks a lot - you'll need to use a bigger source audience. Facebook is telling you that the custom audience you're using to create a lookalike is too small. That isn't related to the target location of the lookalike audience.
Ben Heath thanks for the feed back! Love your stuff and you are 100 percent worth the subscription. Been using your advice to grow the instagrams I handle and it works wonders
@@BenHeath Hey Ben, excellent video. I cant wait to post my next ad using this set up. You said "use a bigger source audience" do you mean add more countries into the mix or take some out?
@@AestheticGoblin I had the same issue, and it doesn't seem that Ben has shared what exactly needs to be done, so I have removed all the countries and was left with one and it worked, as my audience was too small too when I started adding many of them.
Hey Ben! Great apt video! So i've already tried this Traffic to Insta profile technique. Can you please suggest out more ways to increase followers ? More objectives which can be exploited in some creative way ex : brand awareness, reach etc to increase followers please ?
Hello sir. Watching your videos for a while especially this one. I've one question - I dont have my own website so does Facebook Pixel will help me in my ads on Instagram for followers like is it necessary to have facebook pixel if you want to run effective ads on insta ?
Hi Ben, I have followed your ad strategy and it works but I have a question because these days instagram is banning accounts fast. one of the policy of instagram ads is to mention prices clearly but I don't mention them in my website rather sales call. and my add doesn't lead to website either but my instagram page. so would it be fine or it might result into ig ban one day ?
This was very helpful....But I still can't figure out why there isn't a "go to instagram profile" option instead of learn more. It seems only available if you boost a post on instagram itself?
@@BenHeath yea it's really annoying.. im having to boost posts instead of using ad manager. I think if I put my instagram profile as the url on ad manager ...it opens in a browser instead of Instagram app which some people will find annoying ?
I’ve had a split test of two campaigns one from a facebook ads manager and one from mobile version of Instagram and mobile version campaign performed outstandingly better
Did you use the app or a computer? My Facebook ads doesn't look like yours so I am kind of confused how to set it up, and get some what of of the same numbers, and engagement.
Hi, I recently tried this method, but a friend of mine who (per coincidence!) saw my ad, got redirected to my Instagram page on Safari. Is there a way to keep them in the Instagram App? Thanks for the great video!
Hi Ben! Awesome video mate! Just wanna ask when you test your Ad Sets for IG stories or IG news feed, do you dupe it but still use the same post ID for your Ad level? Thanks in advance!
Great video Ben, Just a quick question. If it is a new instagram page then it wouldn't have enough data for a 1% LLA - So do you think using a broad interest related to your niche will work just fine?? Thanks alot
Thanks a lot. Good question, yes I would start with a broad interest related to your niche and once you have a 100 followers or so - I would then switch over to a lookalike :)
Hey there, thanks for the vid! However when i preview the ad in instagram and click on learn more it goes to the webpage version of IG... Does this get fixed to normal IG page in the IG app in the final ad?
when it comes to facebook ads on instagram which account needs to have a facebook account like would my niche page need a facebook account for it to work or can i use my personal facebook to then promote onto my niche intagram page
Hey Ben! Thanks for this it’s great! When I do try to sample from my profile for a look alike and try to sample other countries it gives an error and says you need 100 samples from that country? Which I’m assuming is 100 followers? Am I doing something wrong?
Yes so you need 100+ followers from the same country to use the Lookalike. If you don't have that yet then you can target relevant interests until you get there.
The experience of opening the IG profile from an ad is not great (at least on my iPhone). When I diverted users from the website to the profile, like this video suggested, I saw the number of new followers decreasing. I reverted back. Very sad Instagram is not smart enough to recognize the open the link in the app instead of using a web view where the user is not logged.
Thanks Ben, how are you determining how many followers you received as I don't believe the Facebook Ads reports show Instagram Follows, only Facebook Page Likes. Do you just see the uplift in following during the time period when the ads ran vs usual number of followers gained?
Hi Ben! I have a creator account and can’t create a lookalike audience. I started out with using all my interests in 1 adset and decided to split them into 1 each to test them. Unfortunately I have no clue which of the adsets my followers are coming from. What do you advice I do in this case? Thank you very much! :)
In that scenario you'd have to run each ad set in isolation and monitor how that affect follower levels. You just don't have much visibility on tracking with this I'm afraid.
Yes - you could create a custom audience from those people and then create a lookalike from that custom audience - or retarget those people directly on Facebook
you can re-target those people, and anyone who interacted with your profile within 365 days, on Facebook business manager. Do that for a living for our clients, happy to help.
Question - What if I'm just starting out and can't create a lookalike audience, because I don't have a base audience yet. Is it still worth to launch this campaign, and will it bring substantial amount of followers?
Hi Ben, thanks for all the great content and effort! quick question, is there a column/metric to measure how many Instagram followers we get from our ads? thanks in advanced!
Great video Ben, thanks for sharing this! Is adding instagram profile link in the website URL destination in compliance to Facebook ad policies? I had mistakenly added facebook profile link to a facebook ad and my account got blocked.
@@BenHeath It got sorted. But before trying to add the Instagram profile link in place of website URL, just wanted to confirm if it is or is not against Facebook's ad policy?
Yes it does :) Engagement will get you more engagement on that post - but that's not what you're looking for really. Once you've generated a bunch of followers, I'd move onto conversion campaigns. Here's a detailed tutorial on that: ruclips.net/video/n83QDJXXpGs/видео.html
Hi Ben just created the look alike audience, I tried both 1% and 10% but the audience size is fewer than 1,000 people. Is this normal or will the audience size take sometimes to increase? Thank you in advance, always loved your content.
1% lookalikes are always the size of 1% of the population on Facebook and Instagram in your target area. It sounds to me like you are either targeting a very small area or you have added other detailed targeting criteria at the ad set level. When using lookalikes locally you want to go with a 10%.
@@BenHeath Thank you so much for the response Ben. I was targetting Indonesia, I even bumped up the number to 10% but it still shows the audience size to less than 1,000
![Yeat & Summrs - GO2WORK [Official Music Video]](http://i.ytimg.com/vi/NEFEwfPcXRA/mqdefault.jpg)
Thanks for watching guys! Let me know what you think in the comments :)
just what i was looking for yersterday!
Couldn't find any 2020 advice i tried post engagement which gets a ton of likes i had to check make sure i didnt put an extra 0 in the budget lol..but very few followers or comments which kinda makes it look dodgy anyways!
Glad to hear it :)
I refare you to Koni tech via instagram he helped me increase my instagram followers
Hello
I don't have a website. Where do I click to drive traffic to. I want to drive traffic to my Instagram profile. Thank you.
Finally! Thank you so much!
First post I made I gained 150 new followers for $25. Thanks for the advice!
Nice work!
May I know in what span you gained 150 followers from the time you posted your ad?
@@terror7710 probably 5 days
Hi Jimmy, can you offer some insight on to what type of story ad you used and targeting
@@tuts351 5 days
Mate, every topic I want to know and type into RUclips I see your face pop-up and it instantly makes me happy because I get legit and super straight forward information. Thanks for all the help!
That's awesome! Glad to hear it :)
Geeeez. I've been bashing my head trying to figure out how to create an ad for my Instagram page without having to boost a post (the worst). Thank you! Though the video is 11 months old, its about 97% accurate, mostly because of updates to the ad amanger layout etc.
Happy to help!
@@BenHeath I got it set up and followed your instructions. 3 days in and I've had 256 impressions, and only 8 link clicks. Seems very low.. Is that kind of performance to be expected?
I have a very similar ad running on Facebook and I'm getting 10-15 likes per day for the same cost.
this guy speaks so much that for a moment there, I thought he's gonna run out of words if he keeps speaking like this... 🤣
loved the approach though.. simple and logical
I tried this directly on Instagram, which I hated doing because of the limited options... I targeted UK and us and got followers at around 35-40 cents per. I was using an existing image on the feed.
So now since I am now over a thousand followers I will now try your method using that same pic in the stories at lookalike audiences of people that interacted... Will also retarget website visitors and see...
I didn't think fb would do well since you can have the cta to go to profile.... But will try it out.
Thanks great video...
Best of luck with it Eldon and let us know how it goes :)
Hey Ben, I kept avoiding this video because I figured it was 2 years old.
Finally came around to it, and it is so so relevant!
Thank you my man, you have helped me a great amount.
Most stuff doesn't age as fast as people think :)
Is this video still valid?? This is 2023
@@OnyitexPets yep
Hey Ben, is this still the best way to get Instagram followers via meta ads? Or is there a new campaign or twist for 2022? Thank you!
Dude! This is an awesome tutorial. Unlike others in this genre this was nononsense, no filler, no ads. Mostly content. Love it! Please keep it up
Thanks a lot Jack - that is much appreciated and I will do :)
Do we leave Advantage Lookalike on? I guess that's a new feature since this video.
Very helpful, bro! I had an issue with verifying my payment method in IG and I was unable to run IG ads through the IG platform. Because of you now can I run my ads! You deserved my subscription. Good work!
Hey Ben! Im trying to implement this exact same thing, however when I choose, Traffic-Link clicks-my instagram URL- The platform throws an error: Ad Creative Does Not Use Valid Link: The link in this ad is either missing or invalid for Link Click Ads optimization. This could be because this ad needs to link external content (e.g., an advertiser's website), but this ad does not (e.g., it links to a Facebook page). Fix this error by making the link valid.
Nowadays, do you recommend we use the reel placement or stick to stories placement?
Took me jus t1 minute to realize this guy knows what he's talking about
Glad to hear it :)
So true!
This was incredibly helpful... You are 100 times more knowledgeable than Facebook's so-called "marketing experts"... that blow up my phone daily and waste my time.
Thank you very much :)
Watching in 2024…. and plan on trying this. But no mention of budget? Not sure how much I should spend daily.
Best tutorial I've seen so far. Thanks, Ben. I'm looking forward to the results.
Awesome, thank you!
Two questions - (1) Do you cover anywhere when someone gets "Size too small - must have more than 100 in source" - even though the follower counts and engagement numbers for the IG accounts are well over 100 in one country". and (2) You added the countries in both the creation of the audience, and then added them again when you got back to the ad. Can you clarify as to why? Going back to #1 question above, I managed to (oddly) get it to accept my source by removing all but one country (US), and then it cleared the warning. When I get to the ad and am given the option to add countries again, if I then add those other countries (the ones I had to leave out in the first step), does that essentially work around the issue? Or would I have needed those countries IN the source audience AND the ad audience? Or, is that essentially creating an audience that consists of a lookalike in the US, and then a random non-lookalike-everyone-and-their-brother from those countries added in step 2? If you have any advice, would be greatly appreciated, as that's the only place (so far) that I've gotten stuck.
Same for me. My metrics tell me I have over 100 people falling into the category I am making my lookalike from, but the error message I get is that it’s less than 100
Adding a website URL will make the "Learn More" button open your profile page in instagram's internal browser... isn't there a way to just send the person to your profile directly?
Hi, thank you for the video! Why there’s no “go the Instagram profile” call to action ?
You are very welcome and that is a good question - I hope they decide to add one soon.
Donny Kimball where’s that option? Can you upload your own creative in the app
@Donny Kimball And do you think that instagram with “go the Instagram profile” is more powerful?
I have created several ads on Instagram feed and story through Fb ads manager, the thing is people engage with you with a like or rarely with a comment, but they don't follow you. What posts can you advice for a singer to run ads!!! So that there are chances that people follow you . Thanks
Hi Ahir, I don't know about a singer but the approach demonstrated in this video has worked for me and for a bunch of others in different businesses.
@@BenHeath Thank you :)
Is there a difference in reach between direct Instagram Ads and ads from fb manager? Seems easier to do it from insta if the focus is getting more followers on insta?
Hi Ben, I just want to thank you for putting out this video here for free. It's really helpful and I appreciate the massive effort! Take care!
Thanks Grace - glad to hear it :)
Thank you for the help. Does quick creation still exist in 2022? Can't find it.
I noticed where it says "where would you like to drive traffic" you left it at website and not app. Is that something you missed or don't recommend changing? Thanks
Hi Ben great content! I love your profile... that value is priceless. Do you happen to already have here or planning on creating a video in which you explain the difference between „standart events“ and „custom conversions“? They both seem absolutely same to me. We have service based business and I do not know if ours „request service“ button should be „standart events“ or „custom conversion“ for the sake of conversions campaigns. Many thanks for the reply! Pavel
Hi mate, thanks for the tutorial. But would be nice to show your results. I went through your videos and you nevers show your results... which make me think are these strategies really work ?
Hey Ben,
Amazing piece of content!
Could you please make a video where you explain Pixel and postback as they are useful to track the results?
Thank you in advance
Hey Ben. Just wondering if there is a way to send the user to the in app link? The web URL opens in a browser for the user and they then have to choose open in app, are sent to the app store with the option to open in app. Then they're sent back to the browser in an endless loop. Or am I missing something?
i had this problem - it would always send them to the web version which is useless.
you need to create a deeplink (try URLgenius) so that it automatically opens in the app
@@jayfor-dj Wasn't familiar with creating deep links. Thanks very much for the tip.
@@jayfor-dj how to create deeplink
How do you deal with them clicking learn more and it takes them to Instagram website and not directly through the app?
My thought exactly
exactly
Exactly searching for answer still
please use IG app instead to advertise and choose profile visit objective.
I would love an example of someone who's used this strategy with other industries than "How to Make Money". I've yet to find a fitness, relationship or general lifestyle brand that isn't selling about how to make money in their ads or page using this. I believe it can work in different industries however it would be great to have a different example as most people will click a how I make $1,000,000 post
I can't create a lookalike audience because I have fewer than 100 people in the same country. What should I do?
Hi Ben, please how did you switch to quick creation at the beginning
Thanks
Hey Ben, I just found you and I'm so glad I did!
Thank you for sharing this information. It was super easy to follow and all your insights and strategies are greatly appreciated.
Super valuable. Can't wait to give this a shot!
Thanks Leena, glad to hear it :)
Hi Ben,
Watching and following a few of your great videos as we have neglected Instagram marketing for our UK based holiday homes business. Following this video, where on earth is the 'Quick Creation' option you talk about? Seeing on one or two other video's this should be the top right corner...however it's not there on our screen. While we could follow what you suggest, many things are in a different order.
I think we got there in the end :)
hey ben my instagram profile opens in the browser... why is that ?
What if we're just starting out and only have 150 followers on Instagram? Is this the recommended method for gaining followers without a huge audience already?
Great video Ben. I cant promote a Carousel post with multiple photos. Why is that?
When I try to create a look alike audience it says that my source is too small. Can you please help?
Hi Ben! Awesome video. Thanks.
When I create an insta story Ad on ad manager and ad my insta url where you put the website. When the people click learn more it takes them to a website of my insta page instead of staying on the actual app. Is there a way to fix this?
Thanks
Ben, love your videos they are so helpful. I tried doing this and got a lot of link click but none of them followed me. Anything I could do to make them to follow?
Hey Ben,
thanks for making this video! Just one question : as far as I know, using the instagram Link causes any mobile phone to open the profile in the browser instead of just staying in the app. Which makes everyone just quit the whole process without any further interaction. Is there a way to deal with this?
Get your profile link from Instagram application directly not from the website
@@saikiransyan777 DIDNT WORK FOR MI, DIDT IT WORKED OUT FOR YOU?
Hey Ben- hope you see this. I tried this method today and while it appears I'm getting a lot of link clicks from my desired audience, I can't tell if I'm getting any follows. I'm using my IG profile as the destination URL in my story ads. Is there a way to be sure the clicks are actually being directed to my profile? I would have expected many more follows for the amount of clicks I've been getting, as well as compared to how many follows I get when I boost posts.
Hi Ben! Very insightful content!
Can we run these ads with carousels? If so what would be the url to use? I got my ads rejected by providing profile url
Hi Ben! Awesome content thank you so much for sharing your wisdom! I have just a quick question as to how I can direct people to follow my page rather than my website. When I create the ad it seems my option is to direct people to my website or other options which are not my instagram page...Thanks again!
Hi Ben, great video
When they click the link to Instagram url will it take them to my Instagram profile through the app or through a browser?
When I click preview in ads manager it takes me to a browser
TIA
through a browser! that's why for me it's better to start the AD directly from the mobile app, so that you can have the "visit IG profile" call to action and they can land directly on the instagram app :) otherwise you risk that users are not already logged into the IG account and they won't log in just to become followers :) in my opinion, ofc
Eugi Angelini thanks mate, I think I will do the same
@@EugiAngelini Hey what do you mean from mobile app. How can we target a lookalike audience in mobile app?
Denin Varikkassery oh, well, unfortunately from the instagram app you don’t have the lookalike audience.. so I normally target through interests. But if you are sure all your followers are real you can use the “automatic” audience which should work more or less as a lookalike :) I don’t assure you guys you’ll have more followers like this, I’m still experimenting too... but at least I’m sure I’ll have the “Visit Instagram Profile” call to action and I’m sure the user will be sent on my profile ON the app and not on an internal browser :)
@@drugsdope3963 any news?
I am from India. I had been using all the countries I could think of in my saved audience and my oh my was it expensive!!!! I used to get like 8 followers for every 100 rupees that I used which is tooooooo expensive. I had no idea that putting first world countries in my target audience was increasing my expense smh. I am trying out your strategy right now and hopefully everything works and I get more followers :( It will really help my business.
Yes there are big differences in cost based on location. Best of luck with it :)
Hey, Ben great video! Quick Question: I'm on day 2 of my campaign and now in the learning limited stage. I have about 26 link clicks and 6500 impressions. Is this normal for a lookalike audience of 2.7MM at $20 a day budget? The audience is US, CAN, UK, AUS so I expect a bit more expensive CPC. Definitely don't want to make adjustments at this point but the learning limited signification always gets me uneasy.
expensive
This was such a good video! I have had my Instagram since 2014 and I want to try out this technique but i'm scared that since i used to use it for personal reasons and am now using it for fashion content that the look alike audience would not be accurate since most people following me are friends and family. Is there any remedy for this?
Thanks a lot. In your case you want to start with other cold audience targeting options. Here's how you find them: ruclips.net/video/NzSkAZHxWcs/видео.html
I refare you to koni tech he helped me hacked into my girl friend account
When I test this, if someone clicks my ad either on IG newsfeed or IG story from within the app, it opens on my Instagram Profile in their web browser (Safari or Chrome) instead of the IG app, thus they're not logged in and can't hit follow. How do I get around this?
Use the link from the app not the website
Excellent Ben, thank you. What do you do to exclude current IG followers from your Ads. Also, I have a much larger base on FB that i want to target since they are very likely to follow me on IG, good idea?
You certainly can do - the reach numbers of this sort of campaign tend to be very large so I don't think it will make much different either way.
Yep, go for it :)
@@BenHeath thabk you Ben. Trying the campaign now. Will get back with results :)
Thanks Ben, does the swipe up website link bring them to the Instagram app on their phone or on a website browser? Just curious because if it brings them to Instagram on a browser they may not be logged in to their account which may mean they won't follow you. I've been searching this for a while and could not find an answer for it.
I have a smilar problem Martin. Were you able to find out if the Ad takes viewers to IG account or to the website?
@@dimahachem use the link from the app not the browser.
@@mizzckfashion1866 doesn't work. It's the same thing.
HI Ben
Do we do the same in 2023?
I have squared video instead of vertical. Is that okay?
Hi Ben, thanks for the awesome video! Since I have a new Instagram account and hardly have any followers so I used the broad audience in my niche instead of lookalike audience. However the problem is that my ad is still in review and it's been more than 15 hours. Is that normal when it comes to Instagram ads? or you think there can be a problem? If yes, any advise how can I get my ad approved soon?
Is there a way to see which ads ended up resulting in Insta Followers?
You can look at clicks and that will be an indicator but won't provide concrete data.
Thank u for the great Video. My Company paid probably 5 to 8 Eur per Follower with our Ads so 20 Cents would be awesome 🚀😄
I selected the video of the ads I had run from my Instagram account and I got over 28k reach and over 15k engagement but yet nothing up to 7 reflected on the ig post I picked, no comment, no likes whatsoever. Please what could be the problem. I need help
Hi Ben! I know this video is a year old but I recently used your recommandation for facebook likes ad and it worked great! I'm wondering if this is as efficient for Instagram. Do you have an idea of the cost per follow? Thanks a lot for all your videos!
Ok. You answered my question by the end of the video. That's perfect! 👌🏻
is it still good to go for a traffic campaign and select only stories (maybe reels) ?
Hey Ben! Awesome video. However, when I go to create the lookalike audience with the different countries it says source is too small. Any suggestions?
Thanks a lot - you'll need to use a bigger source audience. Facebook is telling you that the custom audience you're using to create a lookalike is too small. That isn't related to the target location of the lookalike audience.
Ben Heath thanks for the feed back! Love your stuff and you are 100 percent worth the subscription. Been using your advice to grow the instagrams I handle and it works wonders
@@BenHeath Hey Ben, excellent video. I cant wait to post my next ad using this set up. You said "use a bigger source audience" do you mean add more countries into the mix or take some out?
@@AestheticGoblin I had the same issue, and it doesn't seem that Ben has shared what exactly needs to be done, so I have removed all the countries and was left with one and it worked, as my audience was too small too when I started adding many of them.
Hi Ben, Thank you for the great content, can I use both the lookalike and the custom Aud together in the custom Audiences?
Hey Ben! Great apt video! So i've already tried this Traffic to Insta profile technique. Can you please suggest out more ways to increase followers ? More objectives which can be exploited in some creative way ex : brand awareness, reach etc to increase followers please ?
Hello sir. Watching your videos for a while especially this one. I've one question - I dont have my own website so does Facebook Pixel will help me in my ads on Instagram for followers like is it necessary to have facebook pixel if you want to run effective ads on insta ?
Hi Ben, I have followed your ad strategy and it works but I have a question because these days instagram is banning accounts fast.
one of the policy of instagram ads is to mention prices clearly but I don't mention them in my website rather sales call.
and my add doesn't lead to website either but my instagram page.
so would it be fine or it might result into ig ban one day ?
This was very helpful....But I still can't figure out why there isn't a "go to instagram profile" option instead of learn more. It seems only available if you boost a post on instagram itself?
Yeah I'm hoping they add one soon.
@@BenHeath yea it's really annoying.. im having to boost posts instead of using ad manager. I think if I put my instagram profile as the url on ad manager ...it opens in a browser instead of Instagram app which some people will find annoying ?
I was fed an add in stories with "visit instagram profile" call to action button at the bottom of the story. where can this option be found?
I’ve had a split test of two campaigns one from a facebook ads manager and one from mobile version of Instagram and mobile version campaign performed outstandingly better
That's interesting - thanks for sharing.
Did you use the app or a computer? My Facebook ads doesn't look like yours so I am kind of confused how to set it up, and get some what of of the same numbers, and engagement.
Always computer :)
You have much more functionality
It is asking my for a conversion event?
Hi Ben, I wonder how much it'll cost to run such type of ads, do you have some baseline? Thanks!
As much or as little as you want to spend
Dude is there a topic you have not discussed? You're the man!
One question tho: I have to run a campaign like this for a client. Should I run campaigns next to each other or 1 by 1? Since it's hard to measure.
Thanks Mike :)
You can run this sort of campaign alongside other campaigns :)
Hi, I recently tried this method, but a friend of mine who (per coincidence!) saw my ad, got redirected to my Instagram page on Safari. Is there a way to keep them in the Instagram App? Thanks for the great video!
Hi Ben! Awesome video mate! Just wanna ask when you test your Ad Sets for IG stories or IG news feed, do you dupe it but still use the same post ID for your Ad level? Thanks in advance!
Thanks Vin and yep that's correct :)
Hi, do the strategies in your webinar still work now with the fB changes that's occurred?
They sure do :)
so i had this doubt regarding location. what if i add India while creating the audience and in add manager i add only a particular state of India.
Great video Ben, Just a quick question.
If it is a new instagram page then it wouldn't have enough data for a 1% LLA - So do you think using a broad interest related to your niche will work just fine?? Thanks alot
Thanks a lot. Good question, yes I would start with a broad interest related to your niche and once you have a 100 followers or so - I would then switch over to a lookalike :)
Hey there, thanks for the vid! However when i preview the ad in instagram and click on learn more it goes to the webpage version of IG... Does this get fixed to normal IG page in the IG app in the final ad?
When ads are viewed in the app - they'll take people to your profile within the app :)
@@BenHeath this isn't true, my IG app send you to the browser version...
@@MichelePalazzi That's how you set your settings on your phone. By default, it should open in the app.
@@latsxlongs5477 ok, I guess you're right. thanks for answering.
when it comes to facebook ads on instagram which account needs to have a facebook account like would my niche page need a facebook account for it to work or can i use my personal facebook to then promote onto my niche intagram page
I have just subbed to you, thank you for posting this.
Awesome :)
How can we track the number of followers gained with the Instagram Story Ad? Do we have to do that manually?
Yes you do I'm afraid.
@@BenHeath Oh okay. So we won't be able to tell if the followers are coming organically or they're coming because of story ads
Hey Ben! Thanks for this it’s great! When I do try to sample from my profile for a look alike and try to sample other countries it gives an error and says you need 100 samples from that country? Which I’m assuming is 100 followers? Am I doing something wrong?
Error code is; Source is too small please chose a source that includes at least 100 people in the same country (#2654)
Yes so you need 100+ followers from the same country to use the Lookalike. If you don't have that yet then you can target relevant interests until you get there.
@@motomax111 Same question here.
@@BenHeath Got it!
Thanks, Ben, for your video, just found out that Facebook doesn't accept the link for Instagram profile anymore. Any updates? thank you
Hi Mart, Facebook seem to be letting some advertisers do it but everyone. I can do it for example.
correct me if I'm wrong but didn't Facebook prohibit advertisers to ad links to Facebook/ Instagram domain? thanks
Thank You very much, you are a great Coach, a lot of values was taught in that video. I also sent my THANKS Donation to pay respect.
Much appreciated!
I can’t use the similar audiences function. It’s a bit weird
The experience of opening the IG profile from an ad is not great (at least on my iPhone). When I diverted users from the website to the profile, like this video suggested, I saw the number of new followers decreasing. I reverted back. Very sad Instagram is not smart enough to recognize the open the link in the app instead of using a web view where the user is not logged.
Thank you! Giving it a try today. How did you get the captions on your video? I had to manually type them in with my video app.
I use Rev.com :)
What if you don’t have a premium website that is able to formulate pixel correlation?
what about if starting an Insta page from scratch
Thanks Ben, how are you determining how many followers you received as I don't believe the Facebook Ads reports show Instagram Follows, only Facebook Page Likes. Do you just see the uplift in following during the time period when the ads ran vs usual number of followers gained?
Yes I track it manually :)
Hi! How can I measure the followers gained by this particular campaign?
Honestly not easily. We usually track the total daily and compare that to what was being generated before launching the campaign.
Hi Ben! I have a creator account and can’t create a lookalike audience. I started out with using all my interests in 1 adset and decided to split them into 1 each to test them. Unfortunately I have no clue which of the adsets my followers are coming from. What do you advice I do in this case?
Thank you very much! :)
In that scenario you'd have to run each ad set in isolation and monitor how that affect follower levels. You just don't have much visibility on tracking with this I'm afraid.
Hey Ben, is there any way we can use a large audience of instagram followers (86,000) to market to on facebook ?
Yes - you could create a custom audience from those people and then create a lookalike from that custom audience - or retarget those people directly on Facebook
you can re-target those people, and anyone who interacted with your profile within 365 days, on Facebook business manager. Do that for a living for our clients, happy to help.
Question - What if I'm just starting out and can't create a lookalike audience, because I don't have a base audience yet. Is it still worth to launch this campaign, and will it bring substantial amount of followers?
In that case you'll want to use relevant interest targeting options to start with.
I just subscribed to you, thanks for posting this.
Awesome - thanks a lot :)
Hi Ben, thanks for all the great content and effort! quick question, is there a column/metric to measure how many Instagram followers we get from our ads? thanks in advanced!
Thanks Eduardo - there isn't I'm afraid.
Great video Ben, thanks for sharing this!
Is adding instagram profile link in the website URL destination in compliance to Facebook ad policies? I had mistakenly added facebook profile link to a facebook ad and my account got blocked.
You are very welcome.
Ah that's unfortunate. I'd try explaining it to them.
@@BenHeath I'd like to know please because that's what I planned on doing. How can one get the swipe up to lead to the IG profile?
@@BenHeath It got sorted. But before trying to add the Instagram profile link in place of website URL, just wanted to confirm if it is or is not against Facebook's ad policy?
Traffic performed better than engagement to drive instagram follows? What would you reccomend for a brand new ig account for a new ecommerce
Yes it does :) Engagement will get you more engagement on that post - but that's not what you're looking for really. Once you've generated a bunch of followers, I'd move onto conversion campaigns. Here's a detailed tutorial on that: ruclips.net/video/n83QDJXXpGs/видео.html
Hi Ben just created the look alike audience, I tried both 1% and 10% but the audience size is fewer than 1,000 people. Is this normal or will the audience size take sometimes to increase? Thank you in advance, always loved your content.
1% lookalikes are always the size of 1% of the population on Facebook and Instagram in your target area. It sounds to me like you are either targeting a very small area or you have added other detailed targeting criteria at the ad set level. When using lookalikes locally you want to go with a 10%.
@@BenHeath Thank you so much for the response Ben. I was targetting Indonesia, I even bumped up the number to 10% but it still shows the audience size to less than 1,000