How Apple’s iPhone and Apps Trap You in a Walled Garden | WSJ
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- Опубликовано: 5 фев 2025
- It really is beautiful inside Apple's walls.
Apple’s hardware, software and services work so harmoniously that it’s often called a “walled garden.” The idea is central to recent antitrust scrutiny and the Epic vs. Apple case. WSJ’s Joanna Stern went to a real walled garden to explain it all. Photo illustration: Adele Morgan / The Wall Street Journal
Personal Technology With Joanna Stern
Technology is overwhelming and making decisions about what gadget to buy is harder than ever. WSJ personal tech columnist Joanna Stern makes it all a bit easier in her lively and informative videos.
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Hiring Joanna was possibly the best thing WSJ has ever done!
It helps me forget I am supporting a Murdoch enterprise. ***shudder***
@@CtrlAltPanic So you like to support Multi billionaires like Bezos and Carlos Slim?
Dev much rather support Bezos than slave laborer apple.
Only because you're a pervert.
Who hurt you guys?
How about that? Creative journalism while having fun. We’ll done 👍🏽
Not to mention actual reporting. Don’t see a lot of that during the war of left and right
The "Whats a computer line" made me do a spit take. Joanna Stern is excellent as always.
Can you hear that? All the way in Cupertino someone at Apple in the iPad marketing department is cheering for that line to have been used (even if it’s a joke). Haha
@@CtrlAltPanic the same way they introduced those overpriced Mac Pro wheels. Free advertisement!!!
@@Sakuyushi "Overpriced" is such an understatement lol.
$700 is just criminal...literally robbing people without a gun.
@@CashRules660 but they are not pointing a gun at your head right? And the majority of customers like you and me won't even consider buying a Mac Pro
Joanna is my favorite tech journalist.
USA: iPhone walled garden!
The rest of the world: 🤨
As someone has an iPhone, MacBook, iPad Pro, AirPod Pros and HomePods I am truly stuck. Also I use wireless Apple CarPlay, Apple Music and iCloud. I am legit stuck stuck but I am happy to be stuck everything just works so well.
Edit: also I use apple car keys as well. It’s really good. Just tap your phone on the door Handle and the car unlocks. The car also knows it’s you so it moves the seats and steering wheel and mirrors to your position. It’s really convenient if you have car that is used by multiple people. Plus you don’t have to carry around car keys.
I’m another happy camper in the garden. 👍 I’ve got Apple everything, and it just works. Also the Apple One subscription made it much easier to just subscribe to everything I could in one monthly subscription.
Yeahhh i love apple but i agree atleast they have the best security
Time is the greatest asset we have, so anything that makes us more efficient with our time, even if it costs more is a tick in my book. After all, once the essentials are sorted, there’s nothing wrong in investing in something that is more enjoyable to use and enables us to spend more time doing what we love or with people we love. It all adds up. Some people define value for money as what specification you can get at x price point, I definite it as the value it brings to other parts of my life, by simplifying what I need to get done daily.
@@CtrlAltPanic I’ve got the Apple Card which is my favorite credit card because it’s Secure and private plus you can do monthly installments.
@@nickbock3156 The Apple Card is *definitely useful* for purchasing Apple stuff, so I might get it for that. I currently use the American Express Platinum for everything to earn maximum points. I’ve gone around the world twice with the points it’s earned so I’m pretty loyal to it.
The tiny stepladder as Joanna tries to free climb her way out of the garden made me do a spit take. 👏
I wanted her to reach the top and look over to see utter chaos and anarchy, thus completing the analogy.
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It’s a beautiful, safe garden.
@@briandbenson That blatantly rips off its occupants at EVERY turn..😂👍🏾
@@BrianMorisky Android is chaotic, but exciting at the same time. I've used an iPhone before and thought it was very boring. I need constant excitement and change in my life, and Android offers that.
Anybody else recognize this place? This is Untermeyer Gardens in Yonkers. Love this place.
spelling, en.wikipedia.org/wiki/Untermyer_Park_and_Gardens
Joanna’s content is just always on point! Keep em coming Joanna! Love reading your column and watching your videos!
I’ve made more money owning Apple stock, than I ever paid for their products
ARFFworld - I've done well with my Apple stock, but I've never owned an Apple product.
Got in at a good time eh
Only owned iPhone 6s for like 5 months and didn't like iPhones at all. Switched backed to Android after that, using only OnePlus and Google Pixel since then.
Always enjoy your videos Joanna!
I am very happy to be inside the garden wall. It’s made my life easier.
Who would pay for Apple Fitness when there is youtube? Lol
Maybe those who don’t want to use Google services at all 😒
And maybe in some countries where RUclips doesn’t work or banned
@@HaseebHeaven you mean China, apple is popular in china
@@robier 😂
@@gadgetgasspoll yes, because Apple pretends and misleads about privacy and security only outside China.
Very clever comparison! I escaped the garden
WSJ is such a great resource. The host of this segment and the production team make these videos informative and entertaining.
I have switched from windows to Android and Finally to iOS. Yes they are expensive, yes they only work within the Eco system But I gotta say it is the convenience that keeping me inside the garden and I am sure majority of apple users who are tied with the Eco system are happy and satisfied enough to stay within the eco system. And Coming from Android 10, iOS feels very simple and smooth to use with regular updates.
You are part of the reasons why society remains going down!
It is the most beautiful garden I have ever been in. I don't want to leave.
Apple make feels their user , their are so called elite and getting top notch experience...
When they actually experience outside apple eco system they will feel freedom and flexibility....
If u like Android = stick with Android
If u like Apple = stick with Apple
It’s actually = Easy 😆
I will be leaving Apple soon. Not because of this video, but because of all things Apple.
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Next level editing, witty & funny reporting, well done WSJ
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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Apple ecosystem is a choice and absolute convenience in everyday life. Stop bashing it with biases.
I don’t care much for Google, Microsoft and Samsung... I mean, they’re not mom and pop businesses... Not even for Spotify and Epic, they’re also big... What worries me are all the mid/small companies Apple & Co gobble up and destroy every year...
I love that Garden, it takes to undertand Steve Jobs and Steve Woźniak
Just like Tesla and Eddison but we got AC/DC heavy metal to thank tchem for 🥷🏿
Wow. Wsj is awesome. The presentation and the concept of the video is top notch
Lol. This girl and the crew is too creative. Thank you.
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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@@colehastings3889 Please guide me on the how. You deserve it.
All tech companies do this. That’s why I stopped buying Sony.
I used Sony as well back in the day. More of a penitentiary than a garden. But walled.
Sony failed with smart phones
Agreed.This is what... all companies wish they could do, build a 'moat' around the company. Apple just seems to have a 30-40 year brand that matters while HP doesn't.
But no one...I mean absolutely no one takes this to the extent that Apple does. It's beyond criminal imo..
They all want to do this. And that's exactly why we made antitrust laws. So they couldn't.
Why does Apple get to break the law?
Nice video.
Ms Stern and the creative team are getting better with each video!
This is a simple, friendly and fun way to understand some of the complex yet extremely profitable tech-business models.
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch.
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Apple is a software company not a hardware company. Samsung is a hardware company, thats why they cannot compete. People like apple products because its neworking ecosystem, its the fact that you can network with friends and family easily. It's easy and its simple and people adopt to that. Samsung on the other hand have great hardware phones but they lack longevity and easy, great, simple networking services that people can easily adapt too. In the end its about software , not hardware. If other tech companies focused more on software and not so much on the hardware they would drive in more customers. Thats my thoughts on the situation.
I feel like PWAs should have gotten a mention here.
Spot on. It was the original vision, well before the App Store.
WSJ content has just been so Brilliant! lately
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Sorry, don’t agree. Everyone laughed at Apple years ago, even before then iPhone, yet the experience on MS and blackberry was awful. Now that Apple has shown us what it can do controlling the entire pipeline they are mad. They should compete by making better products! I’ve used yahoo mail and gmail for years... on my Apple products! It still works! I personally hope the courts agree with users like me who like the garden the way it is: better every year! Food for thought 🍏
@2:03 caught me off guard! I instinctively went to push the close button and realized oh wait, i’m watching a video
When the price of Apple services increases too high, don't start complaining. Enjoy your walled garden.
It will never be "too high". It'll just a "slightly pricey", high enough to earn Apple sweet revenue, but low enough not to make people seek alternatives.
You can stop using Apple any time you like. Most the people who buy Apple do so because of the advantages of a walled garden.
@@robier Apple's aim is to milk the iSheep by not providing touchscreen on Mac, full desktop OS on iPad, small screen and no earphone jack (also no high quality audio) on iPhone, So that people have to buy all different devices. Then to make it keep he iSheep happy, they say we provide continuity across these different devices.
@@info-load7952 disadvantage for advantage
@@info-load7952 it’s funny how Apple haters constantly concern themselves with what iOS users are doing, when we really don’t care what happens the other way around. In reality a lot are jealous that no other brand has come close in bringing a seamless experience that parallels with Apple. Yea if your budget limits your choices, and you care more about chasing this years new specification rather than the overall user experience and privacy, then Apple isn’t for you. For the rest of us, we value our time more so anything that we feel makes things more seamless is a tick in our books. Again if you’re into using outdated wired earphones and can’t afford a tablet and a laptop which each provide their separate benefits rather than compromising on both sides, then yea look elsewhere, you’ve made it clear it’s not for you.
Tim cook on the statue 😂🤣 this video is full of fun, enjoyable !!
This is a great video
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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Joanna is the most fun journalist out there
Never had any problems with my iphone or iPad. So I’m happy to live in that walled garden…
Right? I mean I can’t complain, atleast for now, because they have great products and services back with excellent usability and interface.
Man all I want is to install third party apps. If apple adds in a switch that is hard to accidentally use (so grandma doesn’t accidentally make herself
extremely vulnerable), I’ll be so incredibly happy with my phone.
@@pythonl0rd584 Altstore.
Only people outside call it a walled garden. People inside just call it a garden.
“Apple One “ service bundle is soooo good .You get all the services for such a low price . Never going out from this beautiful garden cause outside it’s a chaotic mess which is completely unorganised
Meanwhile "google one" despite very similar name is literally just extra storage for google service like photos docs and drive lol
@@dnhn.design Who uses Google photos they made it free and now its paid what monopoly 😆
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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Apples walled garden will kill small mom and pop shops like Google, Microsoft, and Samsung lol.
@@texasmama3084 lol are you slow? I’m being sarcastic
@@dallasstoneyful Someone is outside the walled sarcasm garden.
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everyone is a prisoner of their own illusions
yeah especially the world outside the US dont think they are within a wall
people use whatsapp more
spotify is bigger in asia
so does waze, google maps
people around the world enjoys apple’s products without enclosing themselves within apple’s wall..
perhaps its not apple building a wall, perhaps its those people wanting to be in a wall n complain about it
@@jangguttok7437 Are you the representative of the rest of the world? Pretty much everyone agrees that Apple is too restrictive. That's not even a debate in most places outside the US. I assume the Americans have the same complaint.
The thing about Apple's ecosystem and it's walled garden is that yes ur locked in but the garden is beautiful so many ppl don't leave
They don't leave because Apple won't let them leave.
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Apple's own statistics showed that 20% of iPhone users left to other platforms last year.
@@BrtoLopz nobody forces anyone to stay, just because people enjoy the excellent software integration between their devices, in a manner that other brands have failed to replicate, and would rather not switch just for a few hardware features here and there. For the vast majority of people, having the tech get out of the way and just enable them to do what they came to do is more appealing than uprooting your experience on a yearly basis bc a certain model has a new specification.
Video brings clarity.
Bought into the Apple ecosystem 20 years ago after owning and hating a Windows machine. Wouldn’t even consider going back.
5:20 “If Apple keeps making its own versions of products do we miss out on new ideas and innovations?”
Who else would have done a study of almost 1000 wheelchair users so that a smartwatch could accurately track their activities? There’s literally thousands of models of smartwatches on the market and NOBODY’s done it since Apple did it in 2015. Where’s the innovation in the smartwatch market?
How about Apple using the Watch screen as an LTE antenna? Or the speaker enclosure of the 2015 MacBook as an antenna? Where’s the innovation in the antenna market?
Apple’s the first company to use a mini-LED display in a mass-market product. Where’s the innovation in the display market?
And on the other hand: Look at all the innovation that’s been stifled in the email app market with Apple making their own Mail app. Oh wait, most good ones have been acquired and then shut down by Google, so Google’s killing the innovation in that market.
What about Apple having its own music app? Surely that’s stopped competitors from making their own music apps and services. What? Spotify, Pandora, RUclips, and a bunch of competing services are thriving regardless?
Huh, weird. It’s almost as if Betteridge's law of headlines is at play.
You raised some good points. While I did always favor Android devices in the past, I eventually switched to an iPhone and have had zero hardware and software issues. Still using an iPhone 7. Apple devices cost more but last longer.
Big tech gets more and more dystopian
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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What’s more dystopian is Google building an entire operating system with the premise of harvesting user data to sell to advertisers. Unlike agreeing to the terms and conditions when you use an Android phone to agree to Googles data collection practices, nobody is forced to use an Apple product, if people feel a need to remain in the ecosystem if they feel their devices integrate more seamlessly, then that speaks more about the quality of the software. Google and Amazon scare me far more than Apple.
Bought this stock in 2013 😎keep the wall up
Yes keep trash Android out
Truly Apple’s Wall garden is thousand time better than the outside desert/unauthorised clutter .
I really love the ecosystem.It makeshifts life so freaking easy
Love these videos. They are always entertaining and informative.
I love her gentle sass.
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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I don't care what's beyond the wall as long as it's so beautiful in here
I like the commitment to the metaphor.
Keep me in the ecosystem, i don’t want to leave lol 😎 Apple to the moon
Yo 🙌🏻 same here
Same, will continue to use Apple products for the rest of my life
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch•|√
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You dont know anything about tech and it shows
I am here and I’m a prisoner… I have an IPhone 11 Pro Max, Airpods 1, MacBook Pro, and IPad Pro 2019… I understand it, but I’m not happy…
Y'all I'll say this once but production quality is 100!!
I cant complain privacy, convenience, aesthetics everything about apple is just an inspiration to me and is just feels right. so yeah its worth it
"Privacy"
@@JuanWayTrips there is privacy. Apple doesn't need their user's data unlike facebook or companies alike.
Apple Maps is still inferior to most other mapping/navigation products yet Apple won’t let you delete this particular app & they continue trying to make it the “default” when a user is looking for directions. Very frustrating. Good article, thanks!
This is why I left Apple's ecosystem.
It’s a beautiful garden.
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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I have seen better that does not involve with corporation! Gee! There more men who love corporations than men who don't. That's pretty demented and stupid!
I was one of those people who had Verizon way before they offered iPhones, so I walked around with a Nokia or LG phone and an iPod. After putting thousands of songs in iTunes before streaming and cloud services, there was just no way I was starting over and switching to another type of phone. AT this point, it's Apple for life because I refuse to go through the process of trying to transfer music again and seeing how funky it showed up on a non-Apple device. I'm stuck, but I like it here.
Perfect video. I love Joanna's style.
Apple has always felt like a cult to me.
Only *_somewhat?_*
@@Kor1134
I edited my comment lol Definitely not "somewhat"
@@Tii12319 Yeah we received full governmental cult status in 2002. Not KINDA a cult. Full on Scientology-like cult. We all carry these magical devices that only communicate with each other around. They’re not as scientific as e-meters but they do make convos appear in blue bubbles!
@@CtrlAltPanic Yes, many iPhone users I've met are like Tom Cruise on Oprah's couch
Very extremely creative. That how my brain learns. Thank you
My company once gave me an iPhone 4s. This was my first & last ever apple device I used.
Cool story.
😅😂 Well done! 🤣
(Watched on my Android 📲)
doesn't this really comes down to the fact that there are only two options and once people make a choice and settle in there's got to be a very compelling reason to pack up, move out and learn a whole system?
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch.
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Well well well. This is the best video ever made on apple's walled garden of ecosystem, Period.. Kudos to wall Street journal for making such an amazing video
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch.
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Always love her video about tech, so great
I use huawei phone, apple tablet, windows computer, android watch, amazon fire tv and spotify… I believe im not in the garden anymore
It’s a nice garden though. It’s pretty barren outside.
Nah,you can go to space if you escape those walls, APKs for the win
So u are willing to pay $2000 buck for a new IPhone?
And the wall protects me from the bandits outside. Someone once tried to teach me how to jail-break my iPhone. I told him that had I wanted to do that, I would have bought an Android phone.
@@tannhaeuserx464 continue living in your small wall while the world of open source powers space craft.
You are wrong there,my friend.The outside has the best of the good stuff and the worst of the bad stuff.The important thing that you have is the " Right to Choose".Apple is slowly taking away your right to choose. Anyway let's see how far Apple would go with their selfish motives.
Very well done!! Finally something worth watching.
Apple doesn’t “trap” us in its garden. We choose to go there because the user experience is so much better than the competition.
Nope. The user experience used to be much better. Now it's either on par or worse than android (definitely when compared with flagship android devices). I just got rid of my first iPhone a month ago because it was so restrictive. Couldn't even go back in the UI properly. But I suppose it's a good product for the people who aren't good with phones.
Meh, this is the garden I've chosen- over and over since my first Apple ][+. Apple isn't the company I fell in love with anymore, but it's still the best.
Users don't understand how terrible the walled garden is
And when they do... Apple makes them accept it, or they push harder to break free. The problem is not even one or 100 people breaking free, is the fact that other that are still in the wall, will trying to *invite you* back in. It's a constant battle. My first move to Android everybody bagged for me to come back to the iPhone, but I couldn't stand the imessage and the notch... Also it didn't run any good games actually console or of games (emulators). Point being, When they realize they're stuck is usually too late
Joanna Stern has become my favourite Tech celebrity...❤️
The iMessage is just an American thing. Outside US people used WhatsApp, Messenger and Telegram etc. So even Apple allowed iMessage on Android it's mostly benefits US people not others.
Your videos are always great
Joanna - you rock! Great video.
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
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best video article on this topic.
Not concerned at all about living within Apple's so called walled garden.
Don't you want competition? 😂
@@Copernicus22 There is competition, and they’re creating their own walled gardens. We have the choice over what tech ecosystems we partake in.
@@michaelmfmills is called vendor lockin. And no, not everyone is doing it. Most Google services are available on IOS to right?
Wsj is a well informative channel
They know what they’re doing with “smart” phones.
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I always loved her keep. Such unique way to explain stuff
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You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch✓✓
Well it seems Joanna Sharp as a whip, I like this review👩🏻🗽🇺🇸👌💪😎
@@colehastings3889 You've been reported to RUclips as spamming!
So many famous youtubers explaining the Apple eco system and I've never seen it better explained than this (sorry am an Android user? Excellent job Joanna!
Write Expert Michael W Mitchell to place a pro'fit'able in'vest-me'nt in cr'yp'to
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A better walled garden than other ones though…
It's just that people don't know how to use the "other ones" right. Most people in the US are already used to Apple stuff so switching is a lot harder because they'd have to learn how to use other platforms.
@Killer Miser This is where you've turned them around. There are many things Android does which iOS can't do even though they keep copying features from Android. If you don't believe me let's list them. List the things you believe iOS can do which Android can't and I'll give you a list of the reverse + plus alternatives which you didn't know existed
@@vervetech9395 big facts
It's nice how they made up a better term called "Walled garden" just for Apple instead of "Vendor lock in" which describes how it happens everywhere, including Microsoft
At least Mac runs Darwin Linux, so it's kind of open source. It also uses RiskV architecture so part of the hardware is open source. And new OS and Hardware for every Apple product means they don't just lock out other companies, they keep a high cost for their own device compatibility users pay for.
Open source hardware is also available, but it can't compete with the latest designs in hardware and software and UX that Apple spends a lot to make.
Best security seamless integrated and everything I ever need is accessed with a simple and best touch and other high performance features.
Always a good time with Joanna!
You really hate the new option to ask apps not to track us don’t you
On point! 😂😂💯
No I don't, I actually love it.
Beautiful apple garden
i want the walls lol. i absolutley do not want google on my phone. i think many misunderstand the why's of why people choose the products.
Have fun with your iPhone scanning all your photos locally on your phone. Tim Cook sees just as much as Google does on Android phones.
@@drabberfrog at least they publicized before applying and they keep it for themselves and FBI. Unlike on your android phone, unsecured and ads follows you. Your personal info is what makes them grow, keep giving it to them and purchase more android in the future
@@Dad_Life13 you think iPhones don't do the same? Unless you don't use Google or any Google service then Google doesn't have your data but by seeing this comment you are using RUclips, a Google service which means Google has your data. Do you use any other Google services? Google Maps, Waze, Fitbit, Gmail and Google Drive? Apple likes to present themselves as the big tech company that cares about privacy but the reality is most of their users give just as much data to Google as an Android user. Google pays Apple billions each year to stay the default search engine on Safari; the whole point of Android is so Google has an OS that makes it the default without being reliant on Apple to do it.
So creative!
i tried android, found it clunky and ugly. i tried windows, hated every moment of it. staying with apple since everything just works.
@navi imandiv it was a google pixel but nice try
so every streaming service is a walled garden too right? since i have to sub to different ones to watch different things instead of only subbing to one thing to get them all.
Thats why I use Samsung's ecosystem that can cumminicate with Windows and Google.
I have Samsung A20, Mi watch, Book Pro 360 and Tab s7+. I love S-pen most.
Hope I can get a Note phone🙄
Awesome presentation 👍🏽
A safe, secure functioning garden…. Can’t complain
@John Micheal Kane Because I want freedom and ability to change. According to you guys, people under house arrest must be so lucky and enjoying life. I don't want Apple to control my life.
@@info-load7952 Time is the greatest asset we have, so anything that makes us more efficient with our time, even if it costs more is a tick in my book. After all, once the essentials are sorted, there’s nothing wrong in investing in something that is more enjoyable to use and enables us to spend more time doing what we love or with people we love. It all adds up. Some people define value for money as what specification you can get at x price point, I definite it as the value it brings to other parts of my life, by simplifying what I need to get done daily.
WSJ is really stepping up its game.
You can as well make a Note to my portfolio manager and accountant to place a profitable crypto investment and make good gains, for her strategies are Top Notch.