Retaining Value: LUXURY WATCHES TIER LIST

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  • Опубликовано: 18 дек 2024

Комментарии • 1 тыс.

  • @nickpellatt
    @nickpellatt 3 года назад +1390

    Im only here for Jenni's perfect pronunciation of those European names.

    • @moneyfindersllc6236
      @moneyfindersllc6236 3 года назад +4

      👍👍

    • @mortenbolin7481
      @mortenbolin7481 3 года назад +5

      Most intelligent words I've heard.

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      @sylvesterremonnd5472 3 года назад +1

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      @Charlotte13265 3 года назад

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    • @leeann8091
      @leeann8091 3 года назад

      I've got 5th winning thanks to Mr Philip McCarthy he's really the best, I've made £16,400 in 18 days working with him.

  • @jimlittle5769
    @jimlittle5769 3 года назад +484

    As a watch enthusiast, if I approached this hobby with the idea that the watches I get need to retain or gain value, I'd miss out on some outstanding watches and likely only have a couple brands.

    • @jimlittle5769
      @jimlittle5769 3 года назад +45

      @@zebra8961 well, I am in the hobby and if my concern was money I'd do something else. Most watches lose money. A lot of them much better than those that make money. The choices would be small if the point was to make money.

    • @michaelriera6277
      @michaelriera6277 3 года назад +13

      So true buy grey or second market and you won’t get hit with big depreciation. Otherwise you’ll get stuck buying the same thing everyone else buys.

    • @cjmor6590
      @cjmor6590 3 года назад +4

      whatever you have to tell yourself to help u sleep at night

    • @jimlittle5769
      @jimlittle5769 3 года назад +38

      @@cjmor6590 This is a ridiculous response to my post, and quite rude for no reason. Did you feel so personally attacked by my innocuous statement that you had to come at me like that?
      There are very few watches that maintain or gain in value. That's a fact that any true watch enthusiast knows. So, unless I'm willing to have a whole collection of just Rolex, Patek, AP Royal Oaks and the like, there are going to be great watches that lose value. Watches made by, say, JLC, A. Lange & Sohne, Omega, and this list goes on and on and is long and distinguished. Right now I have a Z-Blue Milgauss, Omega AT Worldtimer, a Speedmaster and a Seamaster, along with some affordables. Only one of them will gain in value, the rest will lose value. These are great watches that, if I ever sell them, I'll lose money on them. That's the way it goes. I wouldn't avoid these watches because of that.

    • @jimlittle5769
      @jimlittle5769 3 года назад +1

      @@michaelriera6277 Certainly one way to go, and it helps ease the financial pain if the watch you buy just doesn't work out. I've gone through a lot of watches in the last 12 months. Some I have traded to acquire others and I gifted a couple. I sit at eight watches right now (four serious pieces, four relatively affordables) and only plan to get two or three more serious pieces.

  • @tuengsak
    @tuengsak 3 года назад +500

    Buying watches as “investment” will be the trend that kills watch collecting hobby in the long run.

    • @Guenounovitch
      @Guenounovitch 3 года назад +47

      It has always been perceived like that… i don’t think educated watch enthusiasts are amazed about royal oaks and daytonas, there is much more out there for a lot less

    • @OuijTube
      @OuijTube 3 года назад +39

      Watch collecting isn't really watch collecting, if we're honest. It's mostly watch buying. That said, I don't think the "investment" thing will last. The generation that actually wears watches is dying.

    • @WATCHVICE
      @WATCHVICE 3 года назад +20

      Completely rational the investment thing is currently bringing millions and millions of new watch customers to the watch industry which means it quite sure helps the industry, will therefore create more enthusiasts and therefore serve the hobby.

    • @bitteralmonds666
      @bitteralmonds666 3 года назад +39

      It’s stupid. I invest to invest. I wear a watch to tell time and for fashion.

    • @sohamparab7436
      @sohamparab7436 3 года назад +8

      Nah. Investors do more for the industry than the enthusiasts

  • @leftpastsaturn67
    @leftpastsaturn67 3 года назад +193

    I'd prefer to just buy the watch I want, regardless of any future value. They're not stocks and shares.

    • @williamhurt7668
      @williamhurt7668 3 года назад +13

      Most intelligent words I've heard.

    • @MikeS309
      @MikeS309 3 года назад +6

      damn right....i apply that thinking to everything from watches to guns to cars........buy what you want and will enjoy.

    • @nicksundby
      @nicksundby 3 года назад +13

      How pompous. It must be nice to be so wealthy that you don't have to care.

    • @MikeS309
      @MikeS309 3 года назад +16

      @@nicksundby How is that pompous? Buy the shit that you enjoy, don't buy shit just because it'll "hold its value."

    • @leftpastsaturn67
      @leftpastsaturn67 3 года назад +14

      @@nicksundby Who said anything about being wealthy Nick, because it certainly wasn't me.

  • @robertbeirne9813
    @robertbeirne9813 3 года назад +65

    When I was a real estate agent, I told young and/or first time buyers, to buy what fits their needs and what they can afford. Don’t worry about where the market will be, that can’t be controlled. Great tutorial on how to pronounce the names of all these great watch makers.

    • @psiturbo
      @psiturbo Год назад

      Robert Beirne -
      Very bad advise, you as a former real estate agent failed to provide guidance to first time home buyers. You had the opportunity to educate and prevent them to become part of the problem of the current and past house markets.
      Very lazy attitude in not wanting to do your job.
      It is a very big investment, and first time home buyer, you have only one chance to get the best deal for the money.
      Pisses me off, what a POS real estate agent, best thing you did was quit been one.

    • @robertbeirne9813
      @robertbeirne9813 Год назад +1

      @@psiturbo your right , EVERYBODY GO AND BUY WHAT YOU CAN’T AFFORD, oh wait that’s why we have runaway inflation.

    • @psiturbo
      @psiturbo Год назад

      @@robertbeirne9813 Typical childish response, nothing related to my comment. You failed to provide advise on current market trends, you have access to that information, a network of real estate agents... And your response is "don't worry where the market will be!!!!" WTF!
      There are many more factors than needs and afford to make that first time home buyer purchase. They did not ask for you to make a decision on their behalf, they are asking for your knowledge! And you provided NONE!

    • @jackofnotrades4350
      @jackofnotrades4350 Год назад

      @@psiturboHe was being sarcastic hence the all caps

  • @filippo.mariani1
    @filippo.mariani1 2 года назад +12

    Kudos for Jenni’s brands pronunciation. Definitely the most useful contribution from this video

  • @khengweesoh8345
    @khengweesoh8345 3 года назад +58

    FP Journe is thru the roof in terms of pricing and collectibility!

    • @amaktoomjan
      @amaktoomjan 3 года назад +15

      Yup. Very much disagree with Jenni on Journe.

    • @travontetheboringgamer8496
      @travontetheboringgamer8496 3 года назад

      @@amaktoomjan what do you think about the chronometre souverain? I realize Bleu is extremely popular , but I’m really liking the souverain version with Power reserve indicator. To me, that’s much more practical.

    • @miguelteixeira4134
      @miguelteixeira4134 3 года назад +3

      Just wrote that.. FPJs are all the rage now. Dont get what she is saying there....

    • @Ving820
      @Ving820 2 года назад +1

      You have to keep in mind what the average watch enthusiast knows, and FPJ isn't what you consider well known. Sure within those niche circles it might be highly sought after, but so is anything else in their own niche right?

  • @TheDavidBangkok
    @TheDavidBangkok 3 года назад +123

    Surprised where you categorized FP Journe, they seem incredibly hot right now.

    • @tdaveniii
      @tdaveniii 3 года назад +12

      I was going to write the same thing.

    • @Daveyboyz1978
      @Daveyboyz1978 3 года назад +12

      More chance of finding rocking horse manure... FPJ has increased massively, it's really scarce and highly desired.

    • @leonardotansil1643
      @leonardotansil1643 3 года назад +4

      Same

    • @koolpep
      @koolpep 3 года назад +11

      FP Journe Boutiques are notoriously empty. Not a single watch available. They are selling for multiples of their retail price. Getting one is the issue. Like Rolex….

    • @jaysterling26
      @jaysterling26 3 года назад +5

      Is Kevin O'Leary a one man FPJ niche?

  • @MartinDeschambault
    @MartinDeschambault 3 года назад +25

    I don’t really care about the value of my watches. Is that weird? I just buy what I like and that’s pretty much it. I just recently bought a G Shock MT-G B2000B and an Oris Pro Pilot Air Racing V. They’re probably not going to be worth anything 20 years from now, but I’m really happy with them right now :)

    • @mackm3875
      @mackm3875 3 года назад +3

      It's not weird at all, IMO. You buy what you want, which men's you win. Buying watches based on "retained value" means we'd all be buying the same watches, which would drop value anyways. I'm with you 100%. Buy the ones that hit you in the feelings and invest in things that aren't emotional attachments.

    • @dannysimenauer5745
      @dannysimenauer5745 3 года назад +3

      Martin, you are absolutely right. I clink my glass of wine to you! Salut!

  • @sanghoonlee5171
    @sanghoonlee5171 3 года назад +75

    Obsessing over a watch's value retention is like going into a marriage with an eye on the alimony... I buy watches for the pleasure of their company while we are together, not what they will give back upon goodbye.

    • @bobbydazzler1780
      @bobbydazzler1780 3 года назад +5

      Yeah it’s a side of the watch industry that’s blown Rolex up to the skies. Value retention obsession has skewed perceptions such that the Rolex blinkers are commonplace. A sad state of affairs as their designs are conservative and dated and there’s so many other great watches available that nobody seems to ever mention. Well, online at least.

    • @Jin-Ro
      @Jin-Ro 3 года назад +3

      You pretty much contradicted yourself in the same sentence.. The pleasure of their Goodbye is proportionate to the value of their retention.

    • @bobbydazzler1780
      @bobbydazzler1780 3 года назад +1

      @@Jin-Ro good observation, I often text drunk off my tits! Can’t even remember that comment lol! Yes, I’ll get help…

  • @jimmyjay122
    @jimmyjay122 3 года назад +20

    I sincerely hope that I never have to sell any of my watches including those that have more than doubled in value. And I equally hope that I never have to base a watch purchase based on value retention…

  • @jjlad5037
    @jjlad5037 3 года назад +1

    This is about the most informative watch vid I've seen in ages...good job!!

  • @nickpage2949
    @nickpage2949 3 года назад +40

    Buy the watch you love and forget the price as long as you can afford it.

    • @davidpriestley7585
      @davidpriestley7585 3 года назад +1

      I was given the timepiece that I wanted more than any other, a Enicar ocean pearl interlagos that has a interesting history. I don't like the look at me I have rolex or the like as 60s and 70s divers are what I find interesting.

    • @nickpage2949
      @nickpage2949 3 года назад +1

      I googled it it’s a handsome watch

  • @aciel-tv
    @aciel-tv 3 года назад +40

    FPJ is positioned at an absolute wrong category, the reason being it is really being in high demand (low production), also thanks to watchbox. Not to mention, watch like FPJ chronometre bleu/ or resonance just sells way way way over retail. The rest are correct

    • @BobbyDazzler888
      @BobbyDazzler888 3 года назад +1

      U know sheet. The guys a modern genius

    • @stevenbutler9029
      @stevenbutler9029 3 года назад +1

      Agree!

    • @Papi_chulo1993
      @Papi_chulo1993 3 года назад

      @@BobbyDazzler888 i could pay some 3rd year mechanical engineering students a few thousand dollars they will come up with way better movemenrt than this journe guy. There is nothing complex sbout an automatic watch, an average iphone or laptop is 1000 times more complex than any automatic watch, so tell me again how this guy is a genius? His only credentials are that he has a french name and midgets like o leary hyping him up.

    • @miguelteixeira4134
      @miguelteixeira4134 3 года назад +2

      @@Papi_chulo1993 now that is one of the most stupid things ever wrote on the internet.... you sir must be a genius in your short bus....

  • @jeffhudson2346
    @jeffhudson2346 3 года назад +11

    if I spent my time obsessing about value retention, it would take all the joy out of watches for me. Personally I buy what is interesting to me and I don't care about a brand's reputation outside of quality.

  • @rickybobby5950
    @rickybobby5950 3 года назад +2

    I would watch your videos just to hear you pronounce the manufacturer’s names so elegantly! Great content and I have become a big fan of your channel!

  • @TheBugkillah
    @TheBugkillah 3 года назад +239

    And then there’s Casio, God tier.

    • @CYC_JP
      @CYC_JP 3 года назад +10

      Casio is shit tier when it comes to secondary market. If someone wants a Casio then just buy it new, cheap and plenty available.

    • @3rdpig
      @3rdpig 3 года назад +19

      @@CYC_JP I see you haven't priced limited edition, Japanese G-Shock's recently. Not cheap or plentiful.

    • @dinonugget7114
      @dinonugget7114 3 года назад +6

      I bought a metal red square g shock love it!

    • @jimlittle5769
      @jimlittle5769 3 года назад +13

      Nico? Is that you? ;-)

    • @michaelriera6277
      @michaelriera6277 3 года назад +11

      Don’t bother reasoning. It’s over his head.

  • @doraemonpawnz
    @doraemonpawnz 2 года назад +7

    People often forget that while yes, a watch might appreciate in value as time goes, there would also be less people interested in an older watch with appreciated value. Worst case scenario is when more people want to sell and less people want to buy, you're stuck with a piece you can't sell

  • @edwardb7811
    @edwardb7811 3 года назад +63

    F.P. Journe is often called the Picasso of watchmakers. Although his watches were perhaps not widely known a few years ago, the connoisseurs with big money now rave over them, buy anything available, and have pushed the price to astronomical levels. .

    • @peterlewis3540
      @peterlewis3540 2 года назад +2

      When i am paying in excess of £10k for a luxury watch, i want a beautifully crafted mechanical movement, and many of FP Journes watches are quartz movements.
      Not what i am looking for in a high end watch, however well crafted they are.

    • @ddretnuh
      @ddretnuh 2 года назад +4

      Um… Peter am I missing something, I thought only his Élégante collection is quartz everything else is an in house movement usually in 18k rose gold.

  • @flymorenow
    @flymorenow 3 года назад +18

    Glad Breitlings aren't appreciating a great deal, I can buy more of them for cheap and enjoy them. My SO chrono II is coming up on 10 years old, still keeping perfect time, fantastic lume, and a date window versus a Daytona what a shock. I've gained some money on some watches and lost some on others but mainly I buy and enjoy what I like.

    • @dannysimenauer5745
      @dannysimenauer5745 3 года назад +1

      Agree 100%, I have two Breitlings myself, and enjoy each one very much.

    • @GodsofSoundHS
      @GodsofSoundHS 3 года назад

      Did you buy the breitling from AD, grey market or pre owned?

    • @flymorenow
      @flymorenow 3 года назад

      @@GodsofSoundHS AD with discount

    • @markriobr
      @markriobr Год назад

      Have a Colt that I bought from their official dealer in 95, still works and looks the same. My chrono from 87 was gone when had a gun on my year. Still have an Eric Tabarly just like brand new. My favorite by far

  • @clayc.9814
    @clayc.9814 3 года назад +10

    Really excellent and informative video. In response to some of the comments that say one shouldn’t buy a watch as an investment, I agree. But I have learned the hard way that the love for a particular watch is not always eternal. So it’s good to know which ones will do less financial damage, if you ever want to sell.

  • @alexnutcasio936
    @alexnutcasio936 3 года назад +36

    The most valuable watch is the one you wear and enjoy. Everything else is just a box Queen.

    • @BobbyDazzler888
      @BobbyDazzler888 3 года назад +1

      Collect the way you like, Jack

    • @alexnutcasio936
      @alexnutcasio936 3 года назад

      @Garry Ellison oh I get it. It’s just the most valuable one you collect is the one on your wrist. The one sitting on a winder, a dresser or in a safe is just for show.

    • @alexnutcasio936
      @alexnutcasio936 3 года назад

      @@BobbyDazzler888 who’s Jack and why is he collecting watches?

  • @HasanQazi
    @HasanQazi 3 года назад +7

    What do you think of Cartier, especially the Santos de Cartier? What tier do you think that would go in?

    • @ylannjacobin3803
      @ylannjacobin3803 3 года назад

      Money lost no questions ask but they are nice whatches

    • @mytuberforyou
      @mytuberforyou 3 года назад

      Money lost initially but if you find a nice used one it will hold its value. There is always somebody looking for a Santos or Pasha. If I had to compare it to another "fashion/luxury" wath I'd say the Bvlgari Rettangolo- you wouldn't want to buy one new but if you find a nice one for $1800, consider it. It will hold value.

  • @gumballrally427
    @gumballrally427 3 года назад +8

    Where would you categorize Cartier? I didn't see that brand in your tiers.

    • @ylannjacobin3803
      @ylannjacobin3803 3 года назад

      Well we can say that the money loss is garantie there 😅

    • @mytuberforyou
      @mytuberforyou 3 года назад

      The well known ones (Santos, Pasha) dont go for retail but seem to hold well in the secondary market from what I have seen, the classic tanks don't seem to be as much in demand, but that goofy crash always seems to have someone willing to overpay for one- most likely saw a photo of some celeb wearing it and thinks it's the "hot ticket".

  • @Guenounovitch
    @Guenounovitch 3 года назад +21

    Loved the overall view of your market perception, i think it’s pretty accurate except for Lange or Journe which tend to rise quite well

  • @walkerb1734
    @walkerb1734 3 года назад +3

    I love these type of videos! Nice work here!

  • @mattfoss1652
    @mattfoss1652 3 года назад +23

    A well made and accurate video Jenni!!! Value retention should not be the deciding factor in a watch purchase. Many rookies make this mistake. A nice watch should be bought for its engineering and craftsmanship. Watches aren’t made to be treated as commodities.

  • @arianemeil
    @arianemeil 3 года назад +5

    I find this topic very instructive, thank you Jenni it's interesting to watch even for those who don't want to buy a watch based on value retention (like myself)
    Keep up with your videos, you rock !

  • @nintendokings
    @nintendokings 3 года назад +58

    Watches are bad investments. Buy what you like and enjoy. End of story

    • @alexnutcasio936
      @alexnutcasio936 3 года назад +5

      Sorta like cars. Drive it till the wheels fall off.

    • @nintendokings
      @nintendokings 3 года назад

      @@alexnutcasio936 They're definitely more like cars than being real investments, that's for sure.

    • @coolboy5428
      @coolboy5428 3 года назад

      Watches and crypto are best

    • @RunawayYe
      @RunawayYe 3 года назад

      @@coolboy5428 and silver bro 🚀

    • @nintendokings
      @nintendokings 3 года назад +1

      @User 2389 obviously, but a lot of people think certain watches are good investments, which they are not.

  • @A_Dude_And_His_Watch78
    @A_Dude_And_His_Watch78 3 года назад +19

    So glad you didn't mention any watches I'm actually interested in. I think one of the factors driving up costs are all the RUclips "watch experts" that grow like mushrooms over night. Most of them are embarrassingly ignorant yet serve to drive the hype train for certain brands.

  • @GA-1st
    @GA-1st 2 года назад +10

    For better or worse, I never looked upon my decades long interest in watches as a financial investment. Over the years, I've parted with a few of my mid-luxury watches, and I can say they sold for at least what I paid for them originally. Of course, I realize my experience is entirely anecdotal. That said, I was forced to exit as a hobbyist when the Great Recession hit. Sigh. C'est la vie!

  • @vintageswiss9096
    @vintageswiss9096 2 года назад +20

    Tissot holds a constant ~80% value on used models as long as you buy on the grey market.
    Tissot is a great way to buy watches to save up to trade in later for a bigger budget watch.
    Same goes for Bulova, Hamilton, Oris, and Fortis.

    • @CalebSpears1
      @CalebSpears1 2 года назад +1

      I love my Hamilton. It was my first watch I bought and it’s still one of my best looking

    • @bryanguest2807
      @bryanguest2807 2 года назад

      But they require a large investment. I collect seikos and have several watches like the sarb and skx I paid $2-300 for that go for over 500 on ebay regularly

    • @ungabungus01
      @ungabungus01 Год назад

      @@bryanguest2807 because you got lucky and they were discontinued. If they were still in production (as many seiko models are) you would not get more than you paid

    • @bryanguest2807
      @bryanguest2807 Год назад

      Not all. But definitely wont lose money on a powermatic prx or khaki field unless you buy it really marked up

    • @bryanguest2807
      @bryanguest2807 Год назад

      @@ungabungus01 I buy grey market even slightly used. If its a watch I enjoy it usually goes up and if it doesnt who cares, its not like stocks in a company you have a time window you expect to cash out

  • @richarddavis7548
    @richarddavis7548 3 года назад +27

    Although I generally agree with your assessment, you are way off base with at least Journe. Expensive at retail, the wait is about 2 years currently and they will not increase production making them more valuable almost immediately. I only wish they dropped 25% or more……..

    • @dsong401
      @dsong401 3 года назад +2

      once you factor in the hefty service costs for an fpj, it may not end up being a good investment

    • @richarddavis7548
      @richarddavis7548 3 года назад

      @@dsong401 well if you have one you probably won’t wear it all the time. Probably greater than 10 years between services at least

  • @rickliners6123
    @rickliners6123 3 года назад +11

    Enjoyed your review. Agree wholeheartedly with one specific statement you made, do not borrow money to buy a watch, only buy what you can afford. Wise beyond your years! I love the JLC perp calendar regardless of the value retention. A watch enthusiast should buy what they love as they will likely keep long term, that is different from a watch investor who is not and enthusiast, just someone trying to make a profit from a commodity.

  • @hanktaylor1386
    @hanktaylor1386 3 года назад +4

    There are 2 theories that contradictory, 1) buy the watch that has high demand, the price will keep on rising and easy to sell later on. 2) buy the watch that is undervalued , good quality , massive depreciation and not many people know and understand them, when the price goes up it will worth a fortune. If someone bought Daytona in 1960s or 1970s he belong to the category number 2, but if someone buy Daytona today he is in category number 1. Its the same watch but bought in different era by people with different philosophies and will give different payoff and satisfaction.

  • @rorideleon4746
    @rorideleon4746 3 года назад +2

    Jenni, nice video, very informative. In what category would you put Grand Seiko in? Thank you.

  • @yeoinc
    @yeoinc 3 года назад +4

    jenni is so beautiful that its mesmerising just to watch her speak, and may i say her editing quality has improved drastically, i mean just look at that category's "glitchy font fade in" c'mon thats so cool!

    • @nathanf3230
      @nathanf3230 3 года назад +4

      Chill mate.

    • @marks4555
      @marks4555 3 года назад +1

      Beauty is common, just not many women in the watch world. But yeah superb video editing though.

    • @dandahl5964
      @dandahl5964 3 года назад +1

      Shes very average

    • @vipeton.8927
      @vipeton.8927 3 года назад

      @@dandahl5964 absolutely. Don't think she would be great looking naked.

  • @salmana4239
    @salmana4239 3 года назад +1

    Greetings from Dubai, FP Journe in the fifth category ?
    I buy category 1 for sure, but every now and then must have that special watch from category 5

  • @jsusna1972
    @jsusna1972 2 года назад +7

    Thanks to Quentin Tarantino's movie "Inglourious Basterds", I couldn't help but notice how Jenni held up her thumb, index and middle fingers for the number 3. OK. She really is German. 😊

    • @rdee8652
      @rdee8652 2 года назад +2

      Yes, that scene is so potent that you can't see someone signal the number 3 without thinking of it. I live in South America and they're in sync with the German way.

  • @aliflammim3
    @aliflammim3 2 года назад +1

    Hi Jenni. I know you didn’t mention all brands. Hope you are doing well. I just like to ask about the IWC Portugieser Perpetual Calender 42 & the IWC Pilot Chronograph ( Green ) which category would you place these 2 pieces.

  • @ZeroSOFInfinity
    @ZeroSOFInfinity 3 года назад +14

    Hublot should be in the last category. Once you bought one and walk out the door, it already have lost half of its market prices.

    • @mytuberforyou
      @mytuberforyou 3 года назад

      "Should be"- yet there is always some fool- usually some pale nerd with a backwards baseball hat and high top sneakers in the UK- who is willing to buy one.

  • @AmbercoolPhotography
    @AmbercoolPhotography 2 года назад

    New subscriber that's really enjoying your videos. Straight to the point and very realistic takes on watches.

  • @stuntmonkey00
    @stuntmonkey00 3 года назад +16

    It's just like cars, the most expensive and most complicated aren't the ones that retain value. It's like buying a Mercedes S class, the depreciation is steep.

    • @Naples-Florida
      @Naples-Florida 3 года назад

      Well said👍

    • @miu6608
      @miu6608 3 года назад +2

      A Mercedes S Class isn’t even close to being one of the most expensive or complicated cars.
      Bugatti or Koenigsegg or a range of others are the valid comparisons here and they retain their value very well.
      The general rule is if something is expensive and relatively rare, it tends to hold its value well or appreciate.
      The oddity really is Rolex as they probably compare to Mercedes and yet the value of their watches keeps going up.

    • @nathanaeltambunan607
      @nathanaeltambunan607 3 года назад

      but a car that defeats your statement is the mercedes g wagon, they are quite expensive and the technology in them is amazing. but they are seen to be sold higher than retail prices. my dad's 2015 g500 was sold last month for 15k above how much he paid for when new.

  • @nikolaidiqnov6801
    @nikolaidiqnov6801 2 года назад +2

    Great video. As a general rule, if you don't want to lose money, don't consider watches an investment tool. This trend that has been going on for the last few years will eventually die out and watch prices will plummet. When you think about it, all watches that are readily available to buy at the boutiques will drop in price once you acquire them. The only watches that go up in price are those in high demand like Rolex. Problem is this is artificially created demand by the modern flipper culture and you may never know or predict when this bubble will burst.

  • @oopszie
    @oopszie 3 года назад +23

    I’ve found Blancpain to be in group 4 or 5 due to low demand, but it also means they are wonderful bargains on the secondhand market.

  • @fawzizainal3773
    @fawzizainal3773 3 года назад +1

    Pls advise in getting tudor chrono panda 🐼 or omega 57 trilogy which best to get now n will both go up in value pls help to choose tq

  • @andytiller4528
    @andytiller4528 3 года назад +13

    I know you didn't want to expand on lots of brands, but I would have been interested in hearing what you thought of Grand Seiko

    • @jjlad5037
      @jjlad5037 3 года назад +1

      Much like Omega. A few models retain their value, or perhaps go up a bit. The balance experience modest depreciation.

    • @RunawayYe
      @RunawayYe 3 года назад

      I can't help but feel that Grand Seiko is just a meme

    • @jjlad5037
      @jjlad5037 3 года назад

      @@RunawayYe ...I'm sure that was their intention when Seiko invested $-millions into its development.

    • @xx-----------xx873
      @xx-----------xx873 3 года назад +1

      @@jjlad5037 I think it's more like hundreds of millions, and while I don't like anything they've done, they've done a lot for watchmaking.

  • @momuhairi
    @momuhairi 3 года назад

    am not really a collector but i enjoy listening to you while talking , THX for this cool videos

  • @hiratiomasterson4009
    @hiratiomasterson4009 3 года назад +16

    I'll put some perspective from different sectors on this...
    Firstly...sneakers. A few years ago, Nikes SB Dunk models were totally unloved: they were sitting in outlets - a model that has been around since 1985 and had ups and down...and for a while they were pretty, badly down. Even with deep discounts. Many ended up being given to charities at some point. But then a few years ago...Travis Scott did a collaboration. And since then, they almost always sell out. Even mundane general releases, more so for collaborations. But it can go the other way. Back about 5 years ago, there was a photo of Kanye West jumping up wearing adidas ultraboost shoes...and suddenly, they sold out. Demand outstripped supply to such a degree that every model selling at retail for $180 in the US could be sold for at least double the price instantly, many 3-5 times the price, and a few at over ten times the price. But then factories able to make the unique midsole material increased in number and capacity...and supply skyrocketed. Some of the hyped died down. And prices collapsed. Now the shoes end up in outlets quite often, with fairly limited resale value for new models.
    And then the Lexus LFA...a ridiculously expensive high end sports car, that really was not as fast as Ferraris, Porsche Turbos and Lamborghinis...but it cost way more than its competitors. With a Lexus badge. It was a hard sell for dealers, many sat on lots for years, with the last few moving back in early 2020 in the US. But then...a few RUclips clips, lauding the quality, the amazing sound of the V10. People remembered the Top Gear review by Jeremy Clarkson...and demand suddenly blew up. A car that could not be sold for years off dealer lots for years suddenly doubled in value in the space of a few months.
    I have no doubt there are some watches, currently unloved, that will do the above. Suddenly demand will spike. Prices will skyrocket. But some may well go the other way...
    Good luck in working out which it will be!

    • @JayandSarah
      @JayandSarah 3 года назад

      There is no way to work out which it will be. It will take a future event to dictate that demand, so it is not possible.

    • @robertbeirne9813
      @robertbeirne9813 3 года назад +1

      Basketball shoes, aka sneakers, should be used until the soles are worn away on the playground blacktop. Then you tie the laces together and thrown up to the phone lines.

    • @vagaboots
      @vagaboots 3 года назад

      I wonder if the two-tone explorer could be one of those "sleepers"...

    • @Mega-zi7ys
      @Mega-zi7ys 2 года назад

      Therefore buy only watches you love and truly can afford. Period 😁

  • @cassini2424
    @cassini2424 Год назад +1

    Hi Jenni! love your videos. I was hoping you would include some more details in relation to the mechanical watches vs quartz in retaining their value as well as precious stones in dial or bazel. What feature helps more retain value? Mechanism, precious stones or rarity? For example there are holy trinity watches (PP, AP and VC) with quartz and diamonds. How well would they retain their value and what characteristic matters most?

  • @untouchable360x
    @untouchable360x 3 года назад +6

    “Name a product that increases in value with age AND use.” KS

  • @wingrider1004
    @wingrider1004 2 года назад

    Delightful and always informative videos. Very useful for those of us who simply enjoy the watch universe. Keep them coming.

  • @kevin_howell
    @kevin_howell 3 года назад +4

    I have to disagree on the BB GMT... I have found that trying to sell mine close to retail price was impossible... I lost about 700€. Most on C24 are well under retail.

    • @Brimful22
      @Brimful22 3 года назад

      Jenni is not comparing with retail price but with market price, bb gmt market price is clearly below retail

    • @kevin_howell
      @kevin_howell 3 года назад +1

      @@Brimful22 didn’t she say there was a price increase?

    • @itsallrobbish
      @itsallrobbish 2 года назад

      Yep, readily available in Dundee, my nearest city. The panda chronos, however, are in great demand.

  • @alexrider9151
    @alexrider9151 3 года назад +2

    7:07 when Jenni listed of a bunch of the watch brands, had to be one of the most satisfying things to listen to.

  • @peterlewis3540
    @peterlewis3540 2 года назад +8

    Having been a collector for nearly forty years, the only brand ive found that retain their value, is Rolex.
    There is a thing about Rolex, that within reason, no matter what you pay on the Grey market for the coveted Sports models, its money you are likely to get back if you sell them.
    Rolex retain their value better than just about any other brand, and the sensible person who spends a lot of money on their watch, can see a return on their investment in the longterm.

  • @jimmay4653
    @jimmay4653 2 года назад

    Hi Jenni, are Baume et Mercier worth buying? I have my eye on an MOA10129 as a first Swiss watch purchase. Any advice please 🙏

  • @coyroy4339
    @coyroy4339 3 года назад +19

    ‘Quite surprised how you completely missed the rising popularity of the Grand Seiko brand.

    • @michaelriera6277
      @michaelriera6277 3 года назад +2

      Like most RUclipsrs she will focus on the usual brands.

    • @A_Dude_And_His_Watch78
      @A_Dude_And_His_Watch78 3 года назад +2

      Good. Then I can still buy one.

    • @kelechinobi3085
      @kelechinobi3085 3 года назад

      @@A_Dude_And_His_Watch78
      Hurry. GS is slowly pushing further up market and dropping cheaper (more affordable) lines

    • @niallduffy6907
      @niallduffy6907 3 года назад +1

      Grand Seiko are a great watch. But they are rightly or wrongly linked with Seiko which are not a great watch, therein lies the problem for Grand Seiko as an investment watch.

    • @A_Dude_And_His_Watch78
      @A_Dude_And_His_Watch78 3 года назад

      @@niallduffy6907 literally the bane of the whole hobby. Watches are to wear and enjoy. Stocks are for investment. Seiko also has more history than Rolex and is arguably more innovative.

  • @davidmeier8860
    @davidmeier8860 2 года назад

    Great idea for a video. Thoroughly enjoyed!

  • @roger5731
    @roger5731 3 года назад +3

    Jenny - I’ve been following your channel for sometime. But this video really makes me question your understanding of the watch market. Suggest you do some “basic” research on FP Journe. I am a watch lover not an investor but even I know FP Journe is amongst the most collectible with extremely limited supply. Yes high price point which may limit demand but you also need to consider SUPPLY! Mille produces 5000 per year vs 800 per year for FPJourne. Both have crazy demand which is a pity as it makes it hard for watch lovers to buy FP Journe easily.

    • @sluny1
      @sluny1 3 года назад

      Keep in mind, Watchbox very aggressively manipulates the FPJ market IMHO. It’s pretty cleat that’s the case.

  • @A1steak
    @A1steak 3 года назад +2

    A Lange & Sohne and FP Journe watches are going through the roof in Hong Kong and China. Crazy market.

  • @NikkenMagboy
    @NikkenMagboy 3 года назад +9

    Interesting. I would knock tag down 1 tier, at least here in Asia.

  • @tonytruong4579
    @tonytruong4579 3 года назад +1

    Outstanding. Love the Venn diagram illustration!!

  • @CYC_JP
    @CYC_JP 3 года назад +3

    FPJ should arguably be in category 2 or 3, and some models such as Chronometre Bleu is definitely in category 1 or 2.

  • @lukasz_zegarkowy
    @lukasz_zegarkowy 3 года назад +1

    Great video Jenni. Two questins - Hublots watches - aren’t they rather in the last category? What about more affordable brands like Longines, Certina, Junghans maybe even Seiko or Orient Stars?

  • @hestrada3463
    @hestrada3463 3 года назад +3

    Nice video. I just don’t agree that Moser’s lose value a lot. It depends. Take for instance the Streamliner or the Pioneer Center Seconds in steel they hold very good their value and are quite popular

  • @nickcorleone8709
    @nickcorleone8709 3 года назад

    Jenni good video. Are you saying Cartier De Santos and Bulgari Octos would be in the middle category?

  • @gerarddufeu4138
    @gerarddufeu4138 3 года назад +12

    I could not care less about value, investment, etc. I like watches for pleasure and not money, money, money.

  • @olyaziz
    @olyaziz 2 года назад

    Hi Jenni. Greetings from Malaysia. I would like to ask for your opinion. Between Omega Aqua Terra, Omega Diver 300M and Tudor Black Bay 58, which one would you prefer to buy ?

  • @fancytyme
    @fancytyme 3 года назад +6

    I have two watches that have increased in value by more than 25%, both Seikos (SARB035, SARB017) I bought around MSRP. The total amount is not huge, but the percentage is impressive.

    • @Nero-8o8
      @Nero-8o8 3 года назад

      Lol

    • @Slayer8957
      @Slayer8957 2 года назад

      The Sarb017 seiko alpinist has become something of a cult classic. Its actually impressive in a way.

  • @raul3450
    @raul3450 Год назад +1

    Jennifer Elle passion and presentation are brilliant 👏

  • @ryan.dabbles
    @ryan.dabbles 3 года назад +12

    Curious to know people’s thoughts on where Grand Seiko would be categorized

    • @torealing9992
      @torealing9992 3 года назад

      Likely tier 3, some top end ones tier2?

    • @CYC_JP
      @CYC_JP 3 года назад +3

      @@torealing9992 GS is very hard to move if you want to sell. It was hot periodically during 2019-2020, but this year the hype around GS has certainly died down a bit. Should be in Tier 4, with some models such as the SBGA211 and SLGH005 in tier 2 to 3.

    • @arashmalekzadeh1
      @arashmalekzadeh1 3 года назад +3

      Buy GS specially the limited edition or Boutique exclusive and wait 10 years. GS is scaring everyone. Listen to Philippe Dufour. He loves GS

    • @sanghoonlee5171
      @sanghoonlee5171 3 года назад +1

      Preowned GS don't fetch very good prices for three reasons: (1) people are brand snobs, (2) GS is easy to find new below retail price, and (3) its signature mirror polish will not be fully intact as a used watch.

    • @varanid9
      @varanid9 3 года назад +1

      @@sanghoonlee5171 I've found that GS' polish lasts a good bit longer than other brands.

  • @MidEnginedFan
    @MidEnginedFan 3 года назад

    Your editor note reminded me of Watch Gringa (she does that often) but I do appreciate it. Neat topic, too. Love your channel!

  • @JohnDoe-ub8fq
    @JohnDoe-ub8fq 3 года назад +5

    It has been my experience that most dealers, who would buy most watches, offer 50% under retail or more (there are a few exceptions). There is no 'holding' value, after paying retail and selling to a dealer. Now selling to the public is different.

    • @joecostner1246
      @joecostner1246 2 года назад

      obviously retailers usually double prices and add sales taxes

  • @dixitjain6851
    @dixitjain6851 2 года назад +1

    3:25, what Rolex watch is that?

  • @ak81
    @ak81 3 года назад +9

    It’s a bubble once it pops sooner than expected I’ll buy myself a nice sub and royal oak 👍🏻

    • @BrittPearceWatches
      @BrittPearceWatches 3 года назад +4

      Well said! 👏🏻

    • @OuijTube
      @OuijTube 3 года назад +1

      The Boomers cannot continue living forever. As they start to die, the watch market will soften. We've seen this in the US with certain vintage cars.

    • @bitteralmonds666
      @bitteralmonds666 3 года назад +1

      I’m glad Cartier “looses” value so much because I love the look of the Tank, either on a metal bracelet or leather band - and I don’t have to sell a kidney for it⌚️🧐🤔

    • @TheyreStillOutThere
      @TheyreStillOutThere 3 года назад +4

      Men’s watches don’t (and won’t) flood open markets when people die-they’re highly sentimental and are almost always passed down within families as heirlooms. Very unusual to find granddad’s Vietnam-era Rolex at the estate sale or put up on eBay when he dies. The supply will continue to be kept in check by this behavior.

    • @dcinlv3420
      @dcinlv3420 3 года назад

      These things are cyclical and the current trend of everything being hot will end. However, stainless steel AP RO’s and Rolex won’t see large drops as the market has greatly expanded the last 5-10 years.

  • @NicoleCeleste
    @NicoleCeleste 2 года назад

    Would a black bay 32 maybe fall under stable ? I am considering one of these …

  • @hugohernandez3651
    @hugohernandez3651 3 года назад +4

    I don't care about value retention, but I hate to waste money. Rolex at retail price and Omega preowned or discounted.

    • @JayandSarah
      @JayandSarah 3 года назад +1

      Value retention is of no consequence if you have lifetime ownership. If you want items with value retention, buy bank deposits guaranteed by the government.

    • @hugohernandez3651
      @hugohernandez3651 3 года назад +1

      @@JayandSarah I don't consider myself a flipper, but I don't want to keep my watches in a case , so sometimes I sell before I buy. My taste has evolved as well. I also have been moving up price wise, so it has been important for me to buy my watches at the right price. Buying an Omega PO GMT Ceramic for $11.7K when I can get it preowned with 4Y of warranty or in the grey market 30%-35% cheaper doesn't make any sense to me.

  • @kamalbarathi2528
    @kamalbarathi2528 3 года назад +1

    sorry to rain on the parade , jenni, @ 09:43 that is a Venn Diagram, not a pie chart. Cheers.
    Very informative and practical video.

  • @thevalet2011
    @thevalet2011 3 года назад +5

    Hi Jenni, agree on the Rolex, AP and Patek hype game. But F.P. Journe and it’s getting very difficult to get access to yet it remains highly desirable within Asia like Hong Kong, Japan and Singapore.

    • @koolpep
      @koolpep 3 года назад +1

      Same in the Middle East! One of the hottest brands. We have a boutique in Dubai and it has nothing to sell. Unless you have a history with them.

  • @devendrakhandke583
    @devendrakhandke583 3 года назад

    Thanks Jenni, As always your videos are informative and unbiased. Keep up the good work

  • @philmanson2991
    @philmanson2991 3 года назад +12

    I L-O-V-E it when you pronounce the really interesting watch names...so European!

  • @KryueptoKing
    @KryueptoKing 2 года назад

    I love your accent so much! I could listen for hours.

  • @drwindsurf
    @drwindsurf 3 года назад +9

    This is a very interesting video, thank you Jenni. The one thing I would add is that the best way not lose value is make sure you buy the watch at a good price. So most of the time I buy lightly used watches at below market price. Thank you again 😊👍

  • @BrittPearceWatches
    @BrittPearceWatches 3 года назад +2

    EARLY CREWWWW! We here! 🎉❤️

  • @tylerjames646
    @tylerjames646 3 года назад +8

    I'm not so interested in watches as investment pieces, I simply wear what I like.
    However, this was a great video if only to hear Jenni pronounce Jaeger LeCoultre again lol

  • @philippestrickler3461
    @philippestrickler3461 Год назад

    Thank you JENNI for all these detailed informations. I think that your SANTOS (CARTIER) don't decrease . It is like a ROLEX . Your private collection is truly beautiful. (one more subscriber )

  • @bani_niba
    @bani_niba 3 года назад +12

    It's a pretty boring hobby if everybody has the same 4-5 watches because everybody is worrying about the investment values.

    • @RunawayYe
      @RunawayYe 3 года назад +1

      Whenever a watch youtuber shows their personal collection it's just Rolex and Omega in there (not counting cheap stuff like Seiko). It's all Datejusts, Speedys, and Subs - boring as hell. And they they go upload a video about how Rolex is overpriced blah blah

  • @friedpork_owl
    @friedpork_owl 3 года назад

    Thank you. Would you prefer the J.P. Journe FFC Blue display the number 3 in your manner? Cheers!

  • @abdulmohd3871
    @abdulmohd3871 3 года назад +3

    Say goodbye for my money if I bought F.B. Journe?
    I’m willing to buy any watch at the retail price :)
    It’s much better if you said Jacob and co instead

  • @danielholland7822
    @danielholland7822 3 года назад

    Thanks for the vid! Where would you place Cartier Tank Must in your assessment?

  • @markromero4046
    @markromero4046 3 года назад +2

    Hi
    What about Cartier or Grand Seiko?

    • @OuijTube
      @OuijTube 3 года назад +2

      Grand Seiko gets absolutely hammered in depreciation; Cartier less so. The general rule of thumb here is that a watch has to be notorious enough for lots of people to want it and scarce enough for people not to be able to get one. This is why Rolex is the king here. Grand Seiko doesn't have the kind of notoriety that would pump up demand. You never heard anyone rapping about his Grand Seiko. There were no Grand Seikos on the moon. So no matter how good the watch is on its own merits (and they are quite good), the market will undervalue Grand Seiko. That's an opportunity for people that want to buy Grand Seikos at (relatively ) good prices and wear them for their own enjoyment. It's not so good if you want to brag to your friends how expensive your watch is or, worse, if you intend to flip the watch later to get another one.

    • @BobbyDazzler888
      @BobbyDazzler888 3 года назад

      Sheet

    • @renedelapaans647
      @renedelapaans647 3 года назад +1

      @@OuijTube who is telling his friend he has paid 5500 dollar for a Seiko ? His friend will start laughing 😂

    • @OuijTube
      @OuijTube 3 года назад +2

      @@renedelapaans647 my point exactly. That said, for the money, the Grand Seiko will have finishing as good or better than the competition, and mechanically interesting movements as well. Goes to show you how much watch valuation goes to hype/branding and how much goes to the actual watch.

    • @garyboyle695
      @garyboyle695 3 года назад +1

      @@OuijTube All you have demonstrated is the stupidity of s lot of the public.

  • @oddbjornbro
    @oddbjornbro 2 года назад

    Thanks for an interesting video😊
    Would any Rolex, exept the lady watches, hold a good value, or inceease i value?

  • @slaza5320
    @slaza5320 3 года назад +3

    OMEGA SILVER SNOOPY AWARD” 50TH ANNIVERSARY -- the price of this new snoopy goes CRAZYY a expert says it will worth a ton in few years 👌

    • @almac9203
      @almac9203 3 года назад

      The 45th anniversary ones are going for 5 times over retail. That's crazy.

  • @res00xua
    @res00xua 3 года назад

    Enjoyed this one. Where do you sell your watches?

  • @i.p2088
    @i.p2088 3 года назад +3

    Very good reviews. I used to think that buying luxury watches was a safe way to park your hard earned money... Invested in AP Royal Oak Off Shore & PP complication.. when I sold them I lost heavily.. Now I buy just for my own use.

    • @Daveyboyz1978
      @Daveyboyz1978 3 года назад +1

      Thats why she listed the size of the APs, offshore is too large for many. Not sure how you messed up... paid to much or sold too low. It is a safe way to park your money only if you know what you are doing.

    • @i.p2088
      @i.p2088 3 года назад +2

      @@Daveyboyz1978 I agree. I am not a professional. Just a hobby. You see the prices go up in auction to the millions and you think you are next.. You really need to know what to buy. If like me you bought what you like you might be out of luck when you want to sell.

    • @Daveyboyz1978
      @Daveyboyz1978 3 года назад

      @@i.p2088 I bought what I like but chrono24 claims it is all worth double what I paid. I don't just have a box of Rolex either, its a varied selection as you can see from the watches on my channel.

  • @paulhelmuth6012
    @paulhelmuth6012 3 года назад

    Always enjoy watching your content! 😊

  • @tomwilcox3670
    @tomwilcox3670 3 года назад +8

    Just when you think Jenni is that kind of "girl next door" casual presenter, she rattles off the names of haute horology in category 5 in her gorgeous German accent that reveals she has all the class and clout in the world, but the good nature not to let it show. ❤️❤️

    • @Domain_Man1
      @Domain_Man1 2 года назад

      The rat following the pied piper springs to mind.... I know these influencers and they are "Empty shells inside".

  • @IamtheWV17
    @IamtheWV17 2 года назад

    Had to subscribe immediately after the frankly beautiful litany of brands at 6:55
    Extremely refreshing 😌

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    @mitchellspry7958 3 года назад +72

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    • @michaelchris358
      @michaelchris358 3 года назад

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      @mitchellspry7958 3 года назад

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      @masoncox561 3 года назад

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      @towsendmorrison9736 3 года назад

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      @markmoore6119 3 года назад

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  • @MrACVK
    @MrACVK Год назад

    What about the 2022 Tag Heuer Carrera chronograph 42mm calibre 02 ? In which category would that be ?