My Grand Seiko "Katana" with the Spring Drive movement combines mechanical and quartz and is super accurate. I've had it over a year now and I still marvel at the smooth sweep of the second hand.
@@tonygu2958 I see that lament from a lot of people about the GS bracelets. Yes, there is no micro-adjustment, but I got lucky to find the right size via the removal of links and half-links. As to the quality of the bracelet itself, I don't find it that much different from the Oyster bracelet on my Rolex GMT-II.
@@tonygu2958 I see comments about the GS bracelets, but I don't understand why. Mine fits fine and is comfortable to wear. I've had 3 Rolex bracelets on my wrist: Julibee, President, and Oyster. All were good, but certainly not good enough for me to notice a difference between them and the one on my GS, and certainly not enough for me to opt for a strap.
grand seiko has only just started selling outside of japan in the last 5 or so years though. it's not by any means failing. they just aren't pandering to the swiss style. it's very japanese, vs seiko, which has a plethora of styles.
Grand Seiko is strugling? Hahaha in no way, it is loved by watch enthusiast around the world who understand their next level quality. You need to hop off the Swiss marketing band wagon my dear.
@N34R4T0M4T Every battery powered watch in the World has a Seiko Movement in it. Seiko must be really Suffering ! Switzerland don't make Computer chips. They buy them from Japan or Taiwan.
Many Chinese hommage watches are made very well and are extremely affordable... They often use reliable Japanese movements just as precise as Swiss movements.
*Some*. Not all. Rolex for example is a completely vertically integrated manufacture, all Swiss, and all in-house, even with their own foundries that smelt their own gold. There was a time though, a long while back when the bracelets were also made in USA and Mexico. Saw an article that Omega has parts made in China - not sure how recent that is though.
This is what I love about my Seiko "Running Man" watch from 1982, it's got great styling and only gains no more than 10 seconds a month, it's still working and I wear it most days, it's 42 years old and shows no signs of stopping.
Wait, what? Luxury watches are not overpriced? Of course they are. All luxury is so by definition. Their value lies in decades of branding and marketing. Luxury is easy to manufacture but hard to get into as a business for that reason. The likes of Rolex spend incredible amounts of money on advertisement and endorsements since that is what sells watches, not R&D. You could even say their most important employees are their ad copy writers and the athletes that wear the pieces. Those build the business. The technology in these products is decades if not a century old, and it has not been improved since there is no benefit for these luxury brands to do so. The average Rolex customer has no clue what is inside the case - or care to find out, for that matter. They buy it because it is a Rolex. That is why the mechanical watch is the most stagnated manufactured product on the planet. Because no-one outside a handful of watch nerds cares about this ancient technology. It is luxury jewellery for everyone else. And these ultraprofitable businesses know that well. It is indeed the clever marketing that has created this mythof exclusivity and craftsmanship. Rolex makes over a million watches a year. That is the very opposite of exclusive, and the very definition of soulless mass production with no room or time for “craftsmanship”. Which is good for quality control, of course, but no, your Rolex is not exclusive or unique or built from the ground up by craftsmen. It is a massproduced wristwatch whose price when adjusted to inflation has grown ridiculously over the decades, doing so in tandem with the prestige bought by Rolex’s advertising spending.
Rolex has a massive marketing and overhead budgets adding to the price, they are very well built but I would ad to your comment that when pricing one they add a brand recognition premium to it. Simple supply and demand if people want this name on their wrist then they’ll pay for it.
I think Omega should have kept their quartz Seamaster 300m. Maybe make it a solar movement so you don't need batteries as often. There should be that choice.
Quartz are also affected by temps: PS "Understanding the water resistance rating of your watch is crucial for keeping it ticking for years to come. While terms like "waterproof" are no longer used in the industry, water resistance ratings provide insight into a watch's ability to withstand water pressure."
To be fair, quartz movements can be affected by temperature but it's not a big deal, a lot of HAQ movements use some sort of thermal compensation to correct small deviations caused by temperature, it only matters if you're trying to go a few seconds by year or less in terms of timekeeping deviation.
really ? not overpriced ? so when JLC increases the price by 40% in one year it is to pay for the reverso designed 50 years ago ?... Don’t make us laugh..
I buy a watch because I like it. My most expensive watch is under £450. My faverate is a cheap £19 watch. If it tells the time, it's a good watch. To hell with so called luxury.
Outside of a few of the very most expensive watch models which have fancy complications and hand finishing, the reality is that the vast majority of these expensive Swiss and German watches use very well established and old technology produced in modern industrial factories. The money and innovation goes towards marketing.
A common misconception is that if a watch is large bulky cumbersome or uncomfortable it is less prone to liquid and environmental damage. It just more about the quality of the watch and the manufacturer. For instance, I once had rather small gold watch that was subjected daily to harsh environment and trial and it kept working wonderfully for over ten years without need of servicing.
Hi Jenni, I wanted to share some thoughts on your recent video about the Swiss-made topic. It felt a bit like you took the easy route by primarily reading from a list that many can find online. I think it would have been more engaging to dive deeper into the subject. For example, discussing specific watches that are marketed as Swiss-made but have little connection to Switzerland could add valuable insight for your audience. Tag Heuer being the perfect example. While I initially enjoyed your content, it’s become somewhat predictable, especially with the focus on Rolex titles, which seems to be a common strategy among many RUclipsrs. I believe incorporating AI could help you create deeper content, complete with examples and thoughtful insights. For now, I’ll be stepping back as a subscriber. I hope you consider this feedback as you continue to evolve your channel.
TAG Heuer is as Swiss as it gets. You're thinking about Swatch. TAG owns Cortech & Artecad. Both make cases, and dial furniture for all of LVMH including Zenith. Stop your bias ignorance and nonsense. Agree about this channel. It's junk. 🤡
@@watchesarebadforyou6121 Lol, where were you during the TAG 1887 movement controversy... it was a Seiko TC78 despite TAG advertising it as "designed completely in house." TAG never really recovered after that, and Jenni, bless her heart, has avoided that topic like the plague.
@stuntmonkey00 They bought the rights to a Seiko movement because it had an oscillating pinion. A Heuer invention. Then reworked it and built a dedicated factory for it. So many of them are still running today without a service. You really don't know your history, do you? They did more then than what most brands do today. I'm sorry you don't know much. Just proved it. Enjoy what you think is a "Swiss" watch lol... 🍻🏎
Very informative and nicely put together video. Nice to see a watch content creator covering other premium brands rather than the Rolex dominated content that is abundant. Thanks for sharing your expertise.
@@wristopia4101 Over 400 parts makes the spring drive a mechanical watch. Have you seen how many gears are in a spring drive? Gears and jewels are mechanical.
@@dimitrispapanikolaou9819 They make quality things and their standard of living is high. Just buy lower quality things from countries who pay their staff minimum wage or less if you prefer. Simples.
@@chumpthetraitor7331 It's because the Swiss have a decent standard of living and work/life balance. Just buy a minimum wage or slave labour watch if you prefer though. Calling a white nation out as racist for being indigenously white is funny lol.
Kuoe. Also, JDM watches. It is surprising how good, and how fun, the Japanese Dedicated Market watches can be. LongIslandWatch same - the Northport line and the Sands Point line are both good examples.
A common misconception is that if a watch is large bulky cumbersome or Uncomfortable it is less prone to liquid and environmental damage. It just more about the quality of the watch and the manufacturer. For instance, I once had rather small gold watch that was subjected daily to harsh environment and trial and that Uncomfortable Hunk of Metal kept working wonderfully for over ten long years without the need of servicing.
The pricing model. Until I got deep into it I always believed it was a massive cash cow and profit must be at least 50% of the price. Turns out with enough research you find most are running at 15% to 20% profit over the range with the exception of Rolex where it’s guessed to be 30% to 35% of the final price. So if a brand has an average price if £10K they would make no profit with an average of £8K a watch which was a shocker for me. The cost of the parts in materials however is incredibly small.
I have ONE Swiss and one German watch. I suggest that a very good criterion for being suspicious: is the watch you are considering a Large Corporation watch? Large Corps invariably use a CEO on Bonus Targets that include Lowering Cost and Establishing Brand Cult Status. Result? Insane price escalation. Lots of very good micro brands out there. Low overhead, ...not using high power marketing to force obsession. The owner walks the manufacturing line. That's WHY the traditional mechanical watches are so loved - that's how the good ones get made. ;)
Can you believe I have a really cheap SKMEI a Chinese make. I absolutely love it. Taken it swimming, diving, in the sea and the swimming pool. Plus used in a sauna. It's been perfect. Why pay 1000's when you can buy a watch for 10 to 30 pounds and get a superb watch.
I have a bond seamaster, a rolex day date, yet my cheap casio ae1200 gets a ton of wrist time. Nothing wrong with a cheap piece, if you can enjoy and embrace it.
@jorgeg162 why have you had bad experience with the make. I can say without a doubt really well made watches for the money they exceeded all my expectations. Specifically, swimming,in a swimming pool, on the sea and used in a sauna. So can't go wrong. They are cheap but they are really well made watches.
@jorgeg162 I have a Seiko sports diver watch that's stopped working, I have an omega dress watch but on the other hand I have a Seiko 5 from the eighties still running perfectly. So you are ays your money and takes your chances
If one wants accuracy, stick to quartz watches. One of my most accurate mechanical watch is the somewhat contentious Powermatic 80 movement watches. Very close second is Tudor MT5602. I don't know if you can call it a mechanical watch but, my Grand Seiko Spring Drive is probably the most accurate watch.
Overpriced: MSRP might not be overpriced, but paying 4x for a used Rolex (who make more mechanical watches than any other brand) is certainly overpriced and has nothing to do with timekeeping.
Singe my Lange & Söhne watch (1815, build in 1996), is back from service, the accuracy is 0 … + 1 s/ 24 h (0 within a week). No chronometer certificate, just fine craftsmanship in design, production & assembly.
I have never understood why Rolex deserves to play in the league of luxury watches. They are not badly made, they are simply quite utilitarian and unexceptional in almost every regard. While most every hand-crafted Swiss luxury watch exudes the refinement and artisanship of precious jewelry, Rolex sports the elegance and craftsmanship of a good-quality spark plug.
Of course these very expensive watches are over priced, at least in terms of cost to manufacture relative to sale price. Besides a nice profit margin for the company, most of the costs go to marketing, fancy shops and expensive management overhead. The actual cost to make the watch is only a fraction of the final price...And it gets a lot worse the higher in price one goes. People are buying a logo more than a watch.
If a french or italian car company use swiss engines, the cars are not labelled as "Made in Swiss", why does this happen with watches (Panerai etc etc..)?
When I see "Swizz made" I see mainly made in Asia (likely China) and assembled in Switzerland. That does not mean that the watches are any worse, than if they were 100% Made in Switzerland. However, people tend to do this thing that is not really thinking about it sort of stereotyping of things in Asia being cheaply made. Before China became the cheap goods provider for Europe it was Italy, today Italy is more known for luxuray goods than cheap products. It's all pretty bs to base how good a product is, simply on where it's made, over inspecting the actual product. Thing is, our brains like easy answers that require no thinking, that's why marketing such as "Swiss Made" is so effective.
It will surprise you that some parts are not coming also from China, they are coming also from Russia. Also, for some of the movements the design is done outside Switzerland and they just buy the license of the movement and do some modifications to an existing one and then boom you have a Swiss movement. And also they compensate the product cost from China because is too cheap, and Switzerland is very expensive....
@rm9sbg93zxjzg it wasn't. Rolex has their own factories. They're also the single largest buyer of gold in Europe. But hey? Whatever makes you feel better....
I agree! Why would women be limited to small watches with diamonds? Some women prefer jewelry type watches. Others, like me and from her videos Jenni as well, are more interested in the movement / complications, design, etc.I’m 4’-10’’ (1.47m…) and the main piece of my very modest collection is a 42 mm Longines Master collection quadruple retrograde. The sales associate was a bit surprised at first by the watches I wanted to look at, but I find it suits me perfectly. So don’t be afraid!
Nobody has mentioned Richard Mille watch, founded in 2001, and can sells for the price of a most expensive car in the world. Very few people own such watches and those that do flaunt it as a status symbol, usually racing car drivers and actors who are in the public eye....
@@lebojay add to that, whenever i see a reviewer comparing a Chinese AliExpress watch to a swiss watch claiming they are both of same quality i feel pitty for his followers.
Ooof! That (what looks to be a) cracked ceramic bezel on the Daytona at 3:19, between 160 and 180 must have made someone cry every time they looked at it!
Almost all Seiko watches gain value over time. And you forgot to mention only 50% of the movement has to be made in Switzerland to be called a swiss watch. The other 50% is made in China. Swiss watches are just as much chinese as they are Swiss
I have a rose gold jlc grande reverso with the 976 movement on the other side. I always put it movement face up and ppl be like why would do that, you cant even read time. Then I'll just go "why I have my phone for that". cant lie Im kinda proud of my multi level perfect come back. Its just the perfect thing to say to those people 😂
For Rolex, watches are a profitable by-product of their significant core business in diamonds and precious metals. If they make watches or don't make watches, the difference is a small one on the Rolex bottom line.
Great article. Help me understand the water resistant ratings... a watch rated for 30mtrs shouldn't be worn whilst swimming??? This is about 100ft deep so why will the watch get harmed when you are at the beach and just splashing around on or near the surface?
It depends on the brand. Not all are the same when it comes to resistance. If the watch you are referring to is a Casio, it will CERTAINLY withstand even more than what is stated in the description. For example, the classic F91-W says it is 3 atm/30 meters. However, I have seen people diving in open water up to 60 meters deep using this watch. It is the preferred diving watch for many people. Now, if your watch is a Patek or similar brand, I do NOT recommend swimming with it.
I guess the problem is that this rating is misleading by watch makers, technically it means a watch is capable of going 50m under water and/or can resist upto 5 atm of pressure (73.5 psi). IMO if a watch cannot handle simple swimming it should not have any water rating.
Modern Casio watches are rated for 30 seconds a month. 40 years ago they were 15 seconds. Each watch is pretty consistent though so it is a pretty lottery what you get. I have two versions of the same watch, one is +12 s/month and the other +26 s.
To me, the „Swiss Made“ label is mostly marketing drivel. In the ~under $2k price category, watches labeled „Swiss Made“ often (probably mostly) use Made in China components, then a cheap Sellita movement is added and voila, it can legally be called „Swiss Made.“
Just go watch channels where people rebuild these watches. You'd learn all of this very quickly. I learned it all in a day or 2 just watching them rebuild Rolexes and other, more expensive watches.
Here's another myth - purple watches are for women. If the major manufacturers realize what an unfair assumption that is, I'll be a happy man. Purple is the new green, guys. Spread the word.
My two Heuer F1 Quartz lose 8 seconds per month. That is a lot less than any auto watch can deliver. If you want accuracy get quartz If you want all the rest then buy automatic.
Their is lots of factors even if it says Made in USA with Swiss Parts, all I could say yet American brands could contract a company in Switzerland to make their watches or that the parts a sent to the Philppines or South Korea, Thailand or even China to put it all together and say Swiss Movement that even with watches that are Made in Germany might be guilty of using Swiss components, or vice versa to say the Swiss Made part might not be 100% Made in Switzerland or it could use parts from Germany. Just to say their are lots of luxury brands that are not even from Switzerland and won't break the bank that even my Chinese made Winner watch from Temu is more accurate than any watch from Switzerland or to say you get more bang for your buck with a San Marino that is from China and that more accurate than an expensive Rolex. Yet Timex is also a good option of you don't want to break the bank.
The huge price apparent price increase in Swiss luxury watches is *entirely* due to the 80% collapse of the USD:CHF exchange since the gold standard ended in 1971. In CHF a Rolex Submariner is no more expensive than it was 70 years ago adjusted for (Swiss) inflation.
Japanese watches are the best, absolutely love wearing my Casio Edifice EFB. Cheap reliable and accurate Seiko VX43E movement and it hits every marker with good alignment. For daily wear I’m a fan of Casio’s Edifice line, and one day I’ll rotate a couple Casio Oceanus’s and Cartier’s into the collection for a that high end Swiss luxury feel.
So…….bracelet , case, crown,crystal and hands…….can all be made in China…..as long as the movement is Swiss and is slapped together in Swisslandia.Looking at you…Steinhart,lol. Ya, I own 5 of them 😂
50 percent of the value has to be suisse.... The parts come from other countries cheap and is build in Switzerland which is expensive... Steinhart: 400 Euro: 199 parts from China, but build from {Albanian} guys in Switzerland... That's the law😅
This is one of the reasons I'll never buy anything from the Swatch group. It's a well known fact that the Swatch group has been outsourcing from China for years
So the outside of the Swiss watch....the bits you can see....are made in China. So stick in a NH34 movement....and you got a top quality Swiss homage....for USD50. The luxury watch industry is about little more than wealth display.
I guess I’ve been lucky or blessed. My older 0:57 Rolex Oyster Perp Date (1570) has been 0-2 sec day for a very long time. Because I source service carefully. Even my undesirable Omega cal 1012 is 0-2”. And I did have tragic results by allowing Rolex to service it, once! To be sure: Never again!
I have many mechanical watches, including a few Rolex’s but my most accurate by far is my Tudor Pepsi white face that only gains 1 second every 5 days. That is more accurate than a solar quartz watch that I have.
I set my Longines Conquest VHP GMT at the end of July and didn't wear it again until the last week of October--it was three (3) seconds fast, as measured against the NIST time Web clock.
My Grand Seiko "Katana" with the Spring Drive movement combines mechanical and quartz and is super accurate. I've had it over a year now and I still marvel at the smooth sweep of the second hand.
Yea, but cheap-ass bracelets, damn. 😮😢😢
@@tonygu2958 I see that lament from a lot of people about the GS bracelets. Yes, there is no micro-adjustment, but I got lucky to find the right size via the removal of links and half-links. As to the quality of the bracelet itself, I don't find it that much different from the Oyster bracelet on my Rolex GMT-II.
It does not sweep, it glides........ like my wall clock 😂
Grand Seiko are for real watch lovers, not clout chasers.
@@tonygu2958 I see comments about the GS bracelets, but I don't understand why. Mine fits fine and is comfortable to wear. I've had 3 Rolex bracelets on my wrist: Julibee, President, and Oyster. All were good, but certainly not good enough for me to notice a difference between them and the one on my GS, and certainly not enough for me to opt for a strap.
Luxury watches exist mainly to show off. This is why Grand seiko struggles even it's more accurate than any Swiss watch.
Nothing to do with the designs, bracelets, price or AD network then.
grand seiko has only just started selling outside of japan in the last 5 or so years though. it's not by any means failing. they just aren't pandering to the swiss style. it's very japanese, vs seiko, which has a plethora of styles.
My Bulova Precisionist Divers Watch is Accurate to 5 seconds per year. It has 3 Electronic tuning Forks. I never Adjust it and it's ten years old !
Grand Seiko is strugling? Hahaha in no way, it is loved by watch enthusiast around the world who understand their next level quality. You need to hop off the Swiss marketing band wagon my dear.
@N34R4T0M4T Every battery powered watch in the World has a Seiko Movement in it. Seiko must be really Suffering ! Switzerland don't make Computer chips. They buy them from Japan or Taiwan.
Many Chinese hommage watches are made very well and are extremely affordable... They often use reliable Japanese movements just as precise as Swiss movements.
She missed out Swiss brands having parts made by Chinese manufacturers
*Some*. Not all. Rolex for example is a completely vertically integrated manufacture, all Swiss, and all in-house, even with their own foundries that smelt their own gold. There was a time though, a long while back when the bracelets were also made in USA and Mexico.
Saw an article that Omega has parts made in China - not sure how recent that is though.
@@gfxdaddy Omega also are big into quartz, female end links, and non micro adjust lol.
Sea Gull makes tourbullions for a price of an Omega Seamaster
Unfortunately, you have to trawl through a lot of the stuff you already know to get to the last and most important point about Swiss made.
@@kingofbithynia Have you bought one?
This is what I love about my Seiko "Running Man" watch from 1982, it's got great styling and only gains no more than 10 seconds a month, it's still working and I wear it most days, it's 42 years old and shows no signs of stopping.
Wait, what? Luxury watches are not overpriced? Of course they are. All luxury is so by definition. Their value lies in decades of branding and marketing. Luxury is easy to manufacture but hard to get into as a business for that reason.
The likes of Rolex spend incredible amounts of money on advertisement and endorsements since that is what sells watches, not R&D. You could even say their most important employees are their ad copy writers and the athletes that wear the pieces. Those build the business.
The technology in these products is decades if not a century old, and it has not been improved since there is no benefit for these luxury brands to do so. The average Rolex customer has no clue what is inside the case - or care to find out, for that matter. They buy it because it is a Rolex. That is why the mechanical watch is the most stagnated manufactured product on the planet. Because no-one outside a handful of watch nerds cares about this ancient technology. It is luxury jewellery for everyone else. And these ultraprofitable businesses know that well.
It is indeed the clever marketing that has created this mythof exclusivity and craftsmanship. Rolex makes over a million watches a year. That is the very opposite of exclusive, and the very definition of soulless mass production with no room or time for “craftsmanship”. Which is good for quality control, of course, but no, your Rolex is not exclusive or unique or built from the ground up by craftsmen. It is a massproduced wristwatch whose price when adjusted to inflation has grown ridiculously over the decades, doing so in tandem with the prestige bought by Rolex’s advertising spending.
Well said.
Meanwhile Rolex is still #1 so you can shout from the rooftops all you want. It's not going to change anything
Rolex has a massive marketing and overhead budgets adding to the price, they are very well built but I would ad to your comment that when pricing one they add a brand recognition premium to it. Simple supply and demand if people want this name on their wrist then they’ll pay for it.
The vast majority of the price goes into the logo.
Rolex prices are a product of marketing, not a consequence of real value
I think Omega should have kept their quartz Seamaster 300m. Maybe make it a solar movement so you don't need batteries as often. There should be that choice.
Quartz are also affected by temps:
PS "Understanding the water resistance rating of your watch is crucial for keeping it ticking for years to come. While terms like "waterproof" are no longer used in the industry, water resistance ratings provide insight into a watch's ability to withstand water pressure."
To be fair, quartz movements can be affected by temperature but it's not a big deal, a lot of HAQ movements use some sort of thermal compensation to correct small deviations caused by temperature, it only matters if you're trying to go a few seconds by year or less in terms of timekeeping deviation.
@@creato938most cab operate from as low as - 30 F to 140 F.
Yeah but mechanical movements still don’t hold a candle compared to quartz.
Except for Grand Seiko quartz.
really ? not overpriced ? so when JLC increases the price by 40% in one year it is to pay for the reverso designed 50 years ago ?... Don’t make us laugh..
I shouldn't care how much ppl send on things but wow after this video I glanced at the prices and my jaw dropped.
Thanks!
I buy a watch because I like it. My most expensive watch is under £450. My faverate is a cheap £19 watch. If it tells the time, it's a good watch. To hell with so called luxury.
Video starts at 6:39. You’re welcome.
I got to 2:31 and had enough of trying to listen to her monotonous tone.
A real luxury watch should have a serial number.
Outside of a few of the very most expensive watch models which have fancy complications and hand finishing, the reality is that the vast majority of these expensive Swiss and German watches use very well established and old technology produced in modern industrial factories. The money and innovation goes towards marketing.
@5:07 when you said “and that can fog up your crystal” I could have sworn that it sounded like something else 😂
Yeah I thought that. Fcuk up your crystal! 😂
When jenny said fog up with a german accent I heard something totally different
She clearly said fog up
A common misconception is that if a watch is large bulky cumbersome or uncomfortable it is less prone to liquid and environmental damage.
It just more about the quality of the watch and the manufacturer.
For instance, I once had rather small gold watch that was subjected daily to harsh environment and trial and it kept working wonderfully for over ten years without need of servicing.
Hi Jenni,
I wanted to share some thoughts on your recent video about the Swiss-made topic. It felt a bit like you took the easy route by primarily reading from a list that many can find online. I think it would have been more engaging to dive deeper into the subject. For example, discussing specific watches that are marketed as Swiss-made but have little connection to Switzerland could add valuable insight for your audience. Tag Heuer being the perfect example.
While I initially enjoyed your content, it’s become somewhat predictable, especially with the focus on Rolex titles, which seems to be a common strategy among many RUclipsrs. I believe incorporating AI could help you create deeper content, complete with examples and thoughtful insights.
For now, I’ll be stepping back as a subscriber. I hope you consider this feedback as you continue to evolve your channel.
I'm also unsuscribing. it seems its all read from a AI written script . Shame ..
TAG Heuer is as Swiss as it gets. You're thinking about Swatch. TAG owns Cortech & Artecad. Both make cases, and dial furniture for all of LVMH including Zenith. Stop your bias ignorance and nonsense. Agree about this channel. It's junk. 🤡
@@watchesarebadforyou6121 Lol, where were you during the TAG 1887 movement controversy... it was a Seiko TC78 despite TAG advertising it as "designed completely in house." TAG never really recovered after that, and Jenni, bless her heart, has avoided that topic like the plague.
@stuntmonkey00 They bought the rights to a Seiko movement because it had an oscillating pinion. A Heuer invention. Then reworked it and built a dedicated factory for it. So many of them are still running today without a service. You really don't know your history, do you? They did more then than what most brands do today. I'm sorry you don't know much. Just proved it. Enjoy what you think is a "Swiss" watch lol... 🍻🏎
@@65hi863dhyu
Wrong
They used a Seiko
Very informative and nicely put together video. Nice to see a watch content creator covering other premium brands rather than the Rolex dominated content that is abundant. Thanks for sharing your expertise.
For #1 you should’ve probably mentioned the Grand Seiko Spring drive movement
Why? Because it's a quartz watch?
@@wristopia4101 Over 400 parts makes the spring drive a mechanical watch. Have you seen how many gears are in a spring drive? Gears and jewels are mechanical.
@@wristopia4101 Mechanical with quartz controlled regulation. No batteries. Mine runs at +0.15 sec/day still after 8 years.
Overpriced is a wrong word describing the luxury watches! It’s hyper-priced. 🧠🤨
astronomically priced, lol
Tomato can eater price
Eh, it's only money, who your going to give it to, you or the undertaker?😂😂😂
My most accurate mechanical watch is my $700 Tissot PRX. It’s +/-2s/d.
Yeah mine is also very accurate !
I have a Tissot Le Locle and it is too.
People like to whine about the powermatic movements, but they are incredibly accurate.
@@BogdanGuna-cz9ofyeah I have no problem with mines in my certina. Also uses no plastic parts unlike the Tissot versions.
Everything in Switcherland is so overpriced, I m now sure, in any other country the same watches would cost at least 40% less.
Get a Glycine.
White skin tax
@@dimitrispapanikolaou9819 They make quality things and their standard of living is high.
Just buy lower quality things from countries who pay their staff minimum wage or less if you prefer. Simples.
@@chumpthetraitor7331 It's because the Swiss have a decent standard of living and work/life balance.
Just buy a minimum wage or slave labour watch if you prefer though.
Calling a white nation out as racist for being indigenously white is funny lol.
Kuoe.
Also, JDM watches. It is surprising how good, and how fun, the Japanese Dedicated Market watches can be. LongIslandWatch same - the Northport line and the Sands Point line are both good examples.
Heading towards "Swiss assembled" ?
On the way towards "Swiss "Assembled*" "
A common misconception is that if a watch is large bulky cumbersome or Uncomfortable it is less prone to liquid and environmental damage.
It just more about the quality of the watch and the manufacturer.
For instance, I once had rather small gold watch that was subjected daily to harsh environment and trial and that Uncomfortable Hunk of Metal kept working wonderfully for over ten long years without the need of servicing.
A must watch vid. Helps you avoid costly disappointments, ...so that you can have some genuine fun by buying what you will actually enjoy.
I respect your knowledge great video thankyou 🍀🍀🍀
For a watch to be luxury the watch + the experience = luxury. how many brands would pass my test?
Casio, Seiko, citizen just a new a few, but i think all by now!
The pricing model. Until I got deep into it I always believed it was a massive cash cow and profit must be at least 50% of the price. Turns out with enough research you find most are running at 15% to 20% profit over the range with the exception of Rolex where it’s guessed to be 30% to 35% of the final price. So if a brand has an average price if £10K they would make no profit with an average of £8K a watch which was a shocker for me. The cost of the parts in materials however is incredibly small.
I have ONE Swiss and one German watch. I suggest that a very good criterion for being suspicious: is the watch you are considering a Large Corporation watch? Large Corps invariably use a CEO on Bonus Targets that include Lowering Cost and Establishing Brand Cult Status. Result? Insane price escalation. Lots of very good micro brands out there. Low overhead, ...not using high power marketing to force obsession. The owner walks the manufacturing line. That's WHY the traditional mechanical watches are so loved - that's how the good ones get made. ;)
Can you believe I have a really cheap SKMEI a Chinese make. I absolutely love it. Taken it swimming, diving, in the sea and the swimming pool. Plus used in a sauna. It's been perfect. Why pay 1000's when you can buy a watch for 10 to 30 pounds and get a superb watch.
I have a bond seamaster, a rolex day date, yet my cheap casio ae1200 gets a ton of wrist time. Nothing wrong with a cheap piece, if you can enjoy and embrace it.
Skmei are really bad watches dude 😂, but if You enjoy...
@jorgeg162 why have you had bad experience with the make. I can say without a doubt really well made watches for the money they exceeded all my expectations. Specifically, swimming,in a swimming pool, on the sea and used in a sauna. So can't go wrong. They are cheap but they are really well made watches.
@jorgeg162 I have a Seiko sports diver watch that's stopped working, I have an omega dress watch but on the other hand I have a Seiko 5 from the eighties still running perfectly. So you are ays your money and takes your chances
Great video 👍 thanks for sharing.
Most prestigious watch brands make mostly watches for men because men in general have more 💰🤑
If one wants accuracy, stick to quartz watches. One of my most accurate mechanical watch is the somewhat contentious Powermatic 80 movement watches. Very close second is Tudor MT5602. I don't know if you can call it a mechanical watch but, my Grand Seiko Spring Drive is probably the most accurate watch.
Powermatics are low beat. Terrible for accuracy.
@@watchesarebadforyou6121 So how many Powermatic 80 watches do you own?
@@watchesarebadforyou6121 So, how many Powermatic 80 movement watches have you had?
@@watchesarebadforyou6121nah they are pretty accurate like my certina ds action diver
Never take a ”hot” showers even if the timepiece is watertight because it will be condense inside🙁
Jenni, Love to see a clip on your #1 personal favorite watch, beyond price or brand name.
Overpriced: MSRP might not be overpriced, but paying 4x for a used Rolex (who make more mechanical watches than any other brand) is certainly overpriced and has nothing to do with timekeeping.
"damaging a very expensive watch in the worst case". that is expert-level punning.
I like how they have a patek peaking in mar '22, which was the height of the bubble.
Singe my Lange & Söhne watch (1815, build in 1996), is back from service, the accuracy is 0 … + 1 s/ 24 h (0 within a week). No chronometer certificate, just fine craftsmanship in design, production & assembly.
The best watches in the world are not made in Switzerland or Germany or Japan, they are made in Britain, on the Isle of Man.
I have never understood why Rolex deserves to play in the league of luxury watches.
They are not badly made, they are simply quite utilitarian and unexceptional in almost every regard.
While most every hand-crafted Swiss luxury watch exudes the refinement and artisanship of precious jewelry, Rolex sports the elegance and craftsmanship of a good-quality spark plug.
Thank you yet again, Jenni. Informative and thought provoking,
Most of these bits of information are well know outside of novices in the watch world.
Of course these very expensive watches are over priced, at least in terms of cost to manufacture relative to sale price. Besides a nice profit margin for the company, most of the costs go to marketing, fancy shops and expensive management overhead. The actual cost to make the watch is only a fraction of the final price...And it gets a lot worse the higher in price one goes. People are buying a logo more than a watch.
I do not think that water resistance rating is necessarily an indication of the watch's vibration or impact resistance.
That last bell was extremely loud.
If a french or italian car company use swiss engines, the cars are not labelled as "Made in Swiss", why does this happen with watches (Panerai etc etc..)?
The value lies in flexing how much money you have in your bank account.
When I see "Swizz made" I see mainly made in Asia (likely China) and assembled in Switzerland.
That does not mean that the watches are any worse, than if they were 100% Made in Switzerland.
However, people tend to do this thing that is not really thinking about it sort of stereotyping of things in Asia being cheaply made.
Before China became the cheap goods provider for Europe it was Italy, today Italy is more known for luxuray goods than cheap products. It's all pretty bs to base how good a product is, simply on where it's made, over inspecting the actual product.
Thing is, our brains like easy answers that require no thinking, that's why marketing such as "Swiss Made" is so effective.
you caught onto something, most swiss made are made with parts from China, wonder why the Chinese can make a rolex copy so well;-)
It will surprise you that some parts are not coming also from China, they are coming also from Russia. Also, for some of the movements the design is done outside Switzerland and they just buy the license of the movement and do some modifications to an existing one and then boom you have a Swiss movement. And also they compensate the product cost from China because is too cheap, and Switzerland is very expensive....
@@Lucas-dy4wy I "heard" that the old explorer case was made in china:-)
@rm9sbg93zxjzg it wasn't. Rolex has their own factories. They're also the single largest buyer of gold in Europe. But hey? Whatever makes you feel better....
🤦
Great list. Some men, especially in Asia, can’t wear bigger watches. It’s about the wrist, not the gender.
A "Gender" dioes not matter at all. But generally males have bigger wrists than girls. So it is about the sex.
Any watch can be a ladies watch as long as you have a wrist for it. A woman wearing a Daytona is one of the most sexy look there is.
U noticed too!
I agree! Why would women be limited to small watches with diamonds? Some women prefer jewelry type watches. Others, like me and from her videos Jenni as well, are more interested in the movement / complications, design, etc.I’m 4’-10’’ (1.47m…) and the main piece of my very modest collection is a 42 mm Longines Master collection quadruple retrograde. The sales associate was a bit surprised at first by the watches I wanted to look at, but I find it suits me perfectly. So don’t be afraid!
To me the Daytona is more of a woman’s watch than men. I think the Zenith suits more to men 😅
@patrik3450 Only those who can't afford one say that 😆
Nah, woman wearing Daytona looks rough and rather a turn off...
No, I'm right. I'm not mug enough to pay silly money for a watch I don't need, and a brand almost nobody has heard of.
I had heard pocket watches that are antique increase in value year after year.
I'm not sure any of these are misconceptions except that swiss made actually means swiss made.
Nobody has mentioned Richard Mille watch, founded in 2001, and can sells for the price of a most expensive car in the world. Very few people own such watches and those that do flaunt it as a status symbol, usually racing car drivers and actors who are in the public eye....
after all i see that swiss made watches though they are not100% made in swiss still have an edge regarding their quality.
A couple years ago I would have said, “Seiko is as reliable as any Swiss watch,” but my recent experiences with them suggest you’re right.
@@lebojay add to that, whenever i see a reviewer comparing a Chinese AliExpress watch to a swiss watch claiming they are both of same quality i feel pitty for his followers.
Ooof! That (what looks to be a) cracked ceramic bezel on the Daytona at 3:19, between 160 and 180 must have made someone cry every time they looked at it!
Yup, must been a nice hard surface, or his wife's teeth!😅😅😅
I would add shock resistance. Many watches cannot take strong/jerky movement and you need to be careful playing sports.
No one works for free. So price adds up very quickly.
Those Luxury watches are perfectly fine except way over-priced.
Haha, luxury watches. The one thing they are made to do - tell the time - is something that they are not always very good at!
Just buy a chronometer if that's important to you.
Tell the time is not the one thing they are made to do. That is tell the wealth of their owner.
This "ding" bell in the end of the video is a killer. sounds like smoke alarm...
Almost all Seiko watches gain value over time. And you forgot to mention only 50% of the movement has to be made in Switzerland to be called a swiss watch. The other 50% is made in China. Swiss watches are just as much chinese as they are Swiss
Nice one Jeni :-)!
Only 10 brands keep building their watches in house. One of them is ROLEX. ❤
I have a rose gold jlc grande reverso with the 976 movement on the other side. I always put it movement face up and ppl be like why would do that, you cant even read time. Then I'll just go "why I have my phone for that". cant lie Im kinda proud of my multi level perfect come back. Its just the perfect thing to say to those people 😂
Great info all around (as always)! "Swiss Made" seems pretty Swiss made.
The way you pronounce the manufacturer's names 🥰
For Rolex, watches are a profitable by-product of their significant core business in diamonds and precious metals. If they make watches or don't make watches, the difference is a small one on the Rolex bottom line.
Any chance you can make a video to review the Lange one 30th anniversary? Thank you Jennie.
Great article. Help me understand the water resistant ratings... a watch rated for 30mtrs shouldn't be worn whilst swimming??? This is about 100ft deep so why will the watch get harmed when you are at the beach and just splashing around on or near the surface?
It depends on the brand. Not all are the same when it comes to resistance. If the watch you are referring to is a Casio, it will CERTAINLY withstand even more than what is stated in the description. For example, the classic F91-W says it is 3 atm/30 meters. However, I have seen people diving in open water up to 60 meters deep using this watch. It is the preferred diving watch for many people.
Now, if your watch is a Patek or similar brand, I do NOT recommend swimming with it.
Sad how most of the watch community doesnt know 50m is not enough to go swimming with and will continue to scream at anyone that goes against them
I guess the problem is that this rating is misleading by watch makers, technically it means a watch is capable of going 50m under water and/or can resist upto 5 atm of pressure (73.5 psi). IMO if a watch cannot handle simple swimming it should not have any water rating.
Quartz watches are good for back up.
Modern Casio watches are rated for 30 seconds a month. 40 years ago they were 15 seconds. Each watch is pretty consistent though so it is a pretty lottery what you get. I have two versions of the same watch, one is +12 s/month and the other +26 s.
Lovely! The video ain't too bad either 😉
Jenni! Was geht ab! Ich bin hier seit 53 Abo! Danke für alles was du bist und tust. Weiter geht’s! Immer deine Unterstützer! Aus Australien 🇦🇺 🫡
To me, the „Swiss Made“ label is mostly marketing drivel. In the ~under $2k price category, watches labeled „Swiss Made“ often (probably mostly) use Made in China components, then a cheap Sellita movement is added and voila, it can legally be called „Swiss Made.“
Yes and no.
Depends if its vintage then no
True.
Just go watch channels where people rebuild these watches. You'd learn all of this very quickly. I learned it all in a day or 2 just watching them rebuild Rolexes and other, more expensive watches.
Can you explain why my latest watch, clearly marked on the dial and touted in all the advertising, as 'Swiss Made', came to me from Hong Kong?
Swizz made: the Japanese now make the best watches at reasonable prices. Grand Seiko and their more exclusive brands.
Hi Jenni ! Great video !Thank you ! How is Invicta swiss then ?
This is great thought provoking content. Thank you for something fresh and yet something that most people are unaware of
Here's another myth - purple watches are for women. If the major manufacturers realize what an unfair assumption that is, I'll be a happy man. Purple is the new green, guys. Spread the word.
Ah yes, the purple helmet strikes again!😅😅😅
Jeni, what about the word “Geneva” on the dial. ?
I am wearing CASIO and it's fantastic 😊😊 don't want rolex. We have West End Swiss made of ETA movement still works from 1984s
That's not a Paul Numan Daytona, that's a regular panda, notice the indices on the sundials don't have the "lollipop" ends
As a watchmaker I can assure you that quartz watches are not highly accurate at al. In fact they are disposable garbage and not serviceable at all.
My two Heuer F1 Quartz lose 8 seconds per month.
That is a lot less than any auto watch can deliver.
If you want accuracy get quartz
If you want all the rest then buy automatic.
Their is lots of factors even if it says Made in USA with Swiss Parts, all I could say yet American brands could contract a company in Switzerland to make their watches or that the parts a sent to the Philppines or South Korea, Thailand or even China to put it all together and say Swiss Movement that even with watches that are Made in Germany might be guilty of using Swiss components, or vice versa to say the Swiss Made part might not be 100% Made in Switzerland or it could use parts from Germany.
Just to say their are lots of luxury brands that are not even from Switzerland and won't break the bank that even my Chinese made Winner watch from Temu is more accurate than any watch from Switzerland or to say you get more bang for your buck with a San Marino that is from China and that more accurate than an expensive Rolex.
Yet Timex is also a good option of you don't want to break the bank.
The new Patek Cubi…whatever looks like a dressed up Casio from the 70s
Hi Jenni!
Being new to the higher end watch market, is jt better to buy new or used?
Swiss assembled.
As a mother Daylight Savings Time is my nightmare 😱😱. When 6 o‘clock becomes 5 o’clock… that’s not my time!!! 🙈🙈
Yea, Louis the 13th,remey😅😅😅 Martin time!
The huge price apparent price increase in Swiss luxury watches is *entirely* due to the 80% collapse of the USD:CHF exchange since the gold standard ended in 1971. In CHF a Rolex Submariner is no more expensive than it was 70 years ago adjusted for (Swiss) inflation.
Japanese watches are the best, absolutely love wearing my Casio Edifice EFB. Cheap reliable and accurate Seiko VX43E movement and it hits every marker with good alignment. For daily wear I’m a fan of Casio’s Edifice line, and one day I’ll rotate a couple Casio Oceanus’s and Cartier’s into the collection for a that high end Swiss luxury feel.
So…….bracelet , case, crown,crystal and hands…….can all be made in China…..as long as the movement is Swiss and is slapped together in Swisslandia.Looking at you…Steinhart,lol. Ya, I own 5 of them 😂
50 percent of the value has to be suisse.... The parts come from other countries cheap and is build in Switzerland which is expensive... Steinhart: 400 Euro: 199 parts from China, but build from {Albanian} guys in Switzerland... That's the law😅
Blame Swatch.
This is one of the reasons I'll never buy anything from the Swatch group. It's a well known fact that the Swatch group has been outsourcing from China for years
So the outside of the Swiss watch....the bits you can see....are made in China. So stick in a NH34 movement....and you got a top quality Swiss homage....for USD50. The luxury watch industry is about little more than wealth display.
I guess I’ve been lucky or blessed. My older 0:57 Rolex Oyster Perp Date (1570) has been 0-2 sec day for a very long time. Because I source service carefully. Even my undesirable Omega cal 1012 is 0-2”.
And I did have tragic results by allowing Rolex to service it, once! To be sure: Never again!
I have many mechanical watches, including a few Rolex’s but my most accurate by far is my Tudor Pepsi white face that only gains 1 second every 5 days. That is more accurate than a solar quartz watch that I have.
Tudor🤢💩
I set my Longines Conquest VHP GMT at the end of July and didn't wear it again until the last week of October--it was three (3) seconds fast, as measured against the NIST time Web clock.
Better a GShock@@mauriciovelez2194
@@mauriciovelez2194 🤡
@@D.C.Porter Now thats a luxury watch:-)
Timex and Casio will get you to the opera on time!