What is the EU's Digital Markets Act (DMA)? What it Means For Advertisers 🇪🇺

Let’s delve into the European Union's landmark legislation, the Digital Markets Act (DMA), exploring how this regulation will reshape the digital marketing landscape by instilling fairer competition and giving users unprecedented control over their personal data.
🔍 What’s covered:
• Digital Markets Act explained: Grasp the essence of the DMA, its purpose, and the tech giants it considers 'gatekeepers'-from Google and Apple to Meta and beyond.
• DMA requirements unpacked: Discover the four major stipulations placed upon gatekeepers, including fair third-party access, data sharing for ad measurement, restricted internal data use, and the necessity of explicit user consent.
• Marketing impact analysis: Prepare for the significant adjustments coming your way as a marketer operating in the European Economic Area (EEA). These changes range from obtaining additional user consents to revisiting your cross-platform advertising strategies.
Strategic recommendations: Learn why it's vital to work closely with your partners and anticipate continuous updates in order to stay compliant and competitive.
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