What Is OpenRTB 2.6? | Index Explains

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Hear from Rob Hazan, senior director of product, streaming TV at Index Exchange, as he explains the most exciting features of OpenRTB 2.6 and why industry adoption is so important for streaming TV.
OpenRTB 2.6, a notable update to the OpenRTB protocol, is designed to improve how connected TV (CTV) inventory is transacted. With new features addressing pod bidding, taxonomies, richer signaling for video and audio, and more helpful bid responses, it’s set to pave the path for CTV ads of the future.
Learn more: bit.ly/40tyQo6