Index Exchange
Index Exchange
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Understanding GPID and Its Impact on Programmatic Advertising | Index Explains
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s
As programmatic advertising evolves, so does the need for greater transparency and efficiency in how ad placements are bought and sold. GPID, or the global placement identifier, is a standardized identifier that brings clarity to the bidstream, helping buyers and media owners alike make more informed decisions and drive better outcomes. Robert Lawrence, head of product marketing at Index Exchange, explains what GPID is, how it works, and how it enables smarter bidding strategies while improving supply path optimization.
Learn more: bit.ly/3YjyLmX
00:00 Introduction
00:50 What is GPID?
01:28 Challenges before GPID
02:19 How GPI...
Просмотров: 90

Видео

About Index Exchange
Просмотров 26014 дней назад
Index Exchange is built for tomorrow. We’re a proud industry pioneer with nearly 20 years’ experience accelerating the evolution of ad technology for the world’s leading experience makers. We don’t just see the rapid change happening in our industry, we embrace it and lead it-and our partners and customers know they can rely on us for the long haul. Our massive scale, transparent pricing, and s...
The Importance of QPS Optimization in Programmatic | Index Explains
Просмотров 135Месяц назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s As the scale and complexity of the open internet continues to grow, so does the demand for greater efficiency. To better manage this growth, DSPs set limits on the QPS, or queries per second they receive, which helps manage efficiency, sustainability, and cloud computing costs. But if QPS is not effectively optimized for today’s dy...
Understanding Supply Chain Transparency: Ads.txt, Sellers.json, and SupplyChain | Index Explains
Просмотров 2812 месяца назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Supply chain transparency is essential for protecting programmatic campaigns from fraud, ensuring inventory quality, and maintaining brand safety. Jade Grodesky, senior manager of exchange quality at Index, explores how industry specifications like ads.txt, sellers.json, and SupplyChain object work together to enable transparency a...
What Makes Live Event Advertising Unique in Streaming TV | Index Explains
Просмотров 3223 месяца назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s In the past decade, the rise of streaming TV has been accompanied by remarkable advancements in programmatic. But there’s a considerable frontier that challenges the industry: live-streamed content. Tyler Taylor, senior director of central operations and exchange growth at Index Exchange, explores the complexities of live event adv...
How To Protect Programmatic Campaigns from MFA and Fraud | Index Explains
Просмотров 2434 месяца назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s As programmatic continues to evolve, ensuring supply chain quality has never been more crucial. Jade Grodesky, senior manager of exchange quality at Index, dives into the persisting challenge of made-for-advertising (MFA) sites and how marketers can leverage transparency tools like sellers.json, ads.txt, and the SupplyChain object ...
What Google's Antitrust Trial Means for Ad Tech
Просмотров 2784 месяца назад
Jenn Hood, associate general counsel at Index, distills the key aspects of the US Department of Justice’s ad tech antitrust trial against Google. The trial assesses alleged antitrust abuses by Google in the open web display advertising market and has the potential to be uniquely impactful in ad tech. After returning from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the openi...
How Curated Marketplaces Add Value to the Advertising Ecosystem | Index Explains
Просмотров 3415 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Media owners and marketers face a variety of challenges today, from deprecated targeting signals and privacy considerations to supply path optimization to sustainability concerns. Curation is growing as it increasingly helps to address some of these challenges while also improving efficiency, targeting, and reach. Tune in as Jess B...
What Is PAIR? | Index Explains
Просмотров 1746 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s The addressability landscape is complex and always evolving. One of the relatively nascent addressability solutions to emerge is PAIR, or Publisher Advertiser Identity Reconciliation. PAIR leverages clean rooms to match first-party data between media owners and marketers, enabling personalized, privacy-centric advertising across al...
What Are MFA Sites and How Do They Affect the Media Landscape? | Index Explains
Просмотров 2177 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Made-for-advertising sites, or MFAs, have infiltrated the programmatic supply chain over the past few years. While the concept has existed since the beginning of digital advertising, the term “MFA” is more recent. As these sites grow in prevalence, the industry is increasingly confronted with a need to combat them. Robert Lawrence,...
What the Video Privacy Protection Act Means for Streaming TV | Index Explains
Просмотров 947 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s The Video Privacy Protection Act, commonly known as the Blockbuster law after the video rental store you may remember, was passed 36 years ago in 1988. What does a nearly four-decades-old law about a defunct service have to do with today’s streaming TV market? Believe it or not, a lot. Rob Hazan, VP of product, streaming TV at Inde...
How Content Signals Are Shared in Streaming TV | Index Explains
Просмотров 2219 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Enhancing content signal transparency-including channel, genre, and show-level data-is key to scaling programmatic streaming TV. While this level of transparency is the norm in other digital channels, sharing contextual data works differently in streaming and carries additional considerations. Rob Hazan, VP of product, streaming TV...
How Indexers Inspire Inclusion
Просмотров 10810 месяцев назад
Meet some of the women from our Index Women affinity group as they share how they inspire inclusion in the workplace and beyond. Our Index Women affinity group celebrates, supports, motivates, and inspires women by fiercely advocating for them and we’re committed to continuous learning and growth. Learn more about diversity, equity, and inclusion at Index here: www.indexexchange.com/about/diver...
Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel | Index Explains
Просмотров 61510 месяцев назад
Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel | Index Explains
Privacy Sandbox: What Is The Topics API? | Index Explains
Просмотров 1,2 тыс.Год назад
Privacy Sandbox: What Is The Topics API? | Index Explains
How Indexers Feel Genuine Support from Our Community - Part 2
Просмотров 118Год назад
How Indexers Feel Genuine Support from Our Community - Part 2
Index Exchange Hackathon Recap 2023
Просмотров 216Год назад
Index Exchange Hackathon Recap 2023
How Indexers Feel Genuine Support from Our Community - Part 1
Просмотров 104Год назад
How Indexers Feel Genuine Support from Our Community - Part 1
Privacy Sandbox: What Is the Protected Audience API? | Index Explains
Просмотров 2,6 тыс.Год назад
Privacy Sandbox: What Is the Protected Audience API? | Index Explains
Navigating the Next Frontier of Advertising in 2024
Просмотров 103Год назад
Navigating the Next Frontier of Advertising in 2024
Addressability Solutions for a Post-Cookie World | Index Explains
Просмотров 484Год назад
Addressability Solutions for a Post-Cookie World | Index Explains
How Programmatic Can Support Prime Time and Live Streaming | Index Explains
Просмотров 146Год назад
How Programmatic Can Support Prime Time and Live Streaming | Index Explains
Engineering Spotlight: The Relationship Between Product and Engineering
Просмотров 189Год назад
Engineering Spotlight: The Relationship Between Product and Engineering
Engineering Spotlight: Why You Should Join Index Exchange
Просмотров 342Год назад
Engineering Spotlight: Why You Should Join Index Exchange
The Evolution of Supply Path Optimization Featuring Scope3's Brian O'Kelley | Index Explains
Просмотров 333Год назад
The Evolution of Supply Path Optimization Featuring Scope3's Brian O'Kelley | Index Explains
Engineering Spotlight: Why Employees Stay at Index Exchange
Просмотров 235Год назад
Engineering Spotlight: Why Employees Stay at Index Exchange
How Programmatic Guaranteed Deals Work in Streaming TV | Index Explains
Просмотров 496Год назад
How Programmatic Guaranteed Deals Work in Streaming TV | Index Explains
Engineering Spotlight: Our Data and Exchange Platforms
Просмотров 203Год назад
Engineering Spotlight: Our Data and Exchange Platforms
Engineering Spotlight: Sahil Yusuf - Our Data Centers
Просмотров 332Год назад
Engineering Spotlight: Sahil Yusuf - Our Data Centers
How To Make a Programmatic Deal in Streaming TV | Index Explains
Просмотров 142Год назад
How To Make a Programmatic Deal in Streaming TV | Index Explains

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