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Index Exchange
Добавлен 3 апр 2019
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.
Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.
We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.
Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.
How Curated Marketplaces Add Value to the Advertising Ecosystem | Index Explains
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s
Media owners and marketers face a variety of challenges today, from deprecated targeting signals and privacy considerations to supply path optimization to sustainability concerns. Curation is growing as it increasingly helps to address some of these challenges while also improving efficiency, targeting, and reach. Tune in as Jess Breslav, chief customer officer at Index Exchange, explores how curated marketplaces add value to the advertising ecosystem.
Learn more: bit.ly/3YjyLmX
Media owners and marketers face a variety of challenges today, from deprecated targeting signals and privacy considerations to supply path optimization to sustainability concerns. Curation is growing as it increasingly helps to address some of these challenges while also improving efficiency, targeting, and reach. Tune in as Jess Breslav, chief customer officer at Index Exchange, explores how curated marketplaces add value to the advertising ecosystem.
Learn more: bit.ly/3YjyLmX
Просмотров: 114
Видео
What Is PAIR? | Index Explains
Просмотров 106Месяц назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s The addressability landscape is complex and always evolving. One of the relatively nascent addressability solutions to emerge is PAIR, or Publisher Advertiser Identity Reconciliation. PAIR leverages clean rooms to match first-party data between media owners and marketers, enabling personalized, privacy-centric advertising across al...
What Are MFA Sites and How Do They Affect the Media Landscape? | Index Explains
Просмотров 1482 месяца назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Made-for-advertising sites, or MFAs, have infiltrated the programmatic supply chain over the past few years. While the concept has existed since the beginning of digital advertising, the term “MFA” is more recent. As these sites grow in prevalence, the industry is increasingly confronted with a need to combat them. Robert Lawrence,...
What the Video Privacy Protection Act Means for Streaming TV | Index Explains
Просмотров 542 месяца назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s The Video Privacy Protection Act, commonly known as the Blockbuster law after the video rental store you may remember, was passed 36 years ago in 1988. What does a nearly four-decades-old law about a defunct service have to do with today’s streaming TV market? Believe it or not, a lot. Rob Hazan, VP of product, streaming TV at Inde...
How Content Signals Are Shared in Streaming TV | Index Explains
Просмотров 1704 месяца назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Enhancing content signal transparency-including channel, genre, and show-level data-is key to scaling programmatic streaming TV. While this level of transparency is the norm in other digital channels, sharing contextual data works differently in streaming and carries additional considerations. Rob Hazan, VP of product, streaming TV...
How Indexers Inspire Inclusion
Просмотров 825 месяцев назад
Meet some of the women from our Index Women affinity group as they share how they inspire inclusion in the workplace and beyond. Our Index Women affinity group celebrates, supports, motivates, and inspires women by fiercely advocating for them and we’re committed to continuous learning and growth. Learn more about diversity, equity, and inclusion at Index here: www.indexexchange.com/about/diver...
Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel | Index Explains
Просмотров 4475 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s What makes for an optimal advertising experience in streaming TV for media owners, buyers, and viewers? Andrew Casale, president and CEO of Index Exchange, and David Dworin, chief product officer at FreeWheel, discuss the advancements in streaming TV advertising since the implementation of the OpenRTB 2.6 industry standard, how to ...
Privacy Sandbox: What Is The Topics API? | Index Explains
Просмотров 9777 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s In preparation for the deprecation of third-party cookies in Chrome, Google is rolling out a set of APIs called Privacy Sandbox. One of those, the Topics API, proposes to preserve consumer privacy while also allowing marketers to serve relevant ads and publishers to monetize their content. In this video, Roni Gordon, senior princip...
How Indexers Feel Genuine Support from Our Community - Part 2
Просмотров 1038 месяцев назад
Watch more videos: ruclips.net/p/PLkvVwF88HJ6W0xb6qVaAjNH16FhWAh14o Taking care of ourselves inside and outside of the workplace is essential for success. Hear how team members at Index Exchange offer genuine support to one another so we can be our best selves each day. Learn more about working at Index here: www.indexexchange.com/careers/? #LifeAtIndex #Community #Support
Index Exchange Hackathon Recap 2023
Просмотров 1788 месяцев назад
Check out more Index videos: www.youtube.com/@index_exchange Each year, we host an internal Hackathon at Index Exchange that's open to all team members. This year's Hackathon theme was "AI: Achieve Impossible." Over 100 Indexers took part, submitting projects that incorporated artificial intelligence. Take a look at some of the creative solutions. If you're driven by innovation, learn more abou...
How Indexers Feel Genuine Support from Our Community - Part 1
Просмотров 938 месяцев назад
Check out more Index videos: www.youtube.com/@index_exchange Indexers feel genuine support from our community daily. We all shine when we collaborate, prioritize wellness, and lend a helping hand. Don't just take our word for it-hear what Indexers have to say. If you're interested in learning more about working at Index, find more information about careers here: www.indexexchange.com/careers/?
Privacy Sandbox: What Is the Protected Audience API? | Index Explains
Просмотров 2,3 тыс.8 месяцев назад
Full Index Explains playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Google Chrome plans to deprecate third-party cookies in favor of a privacy-first solution, the Privacy Sandbox, and its associated APIs. One of these, the Protected Audience API (PAAPI), serves up a new way to address remarketing, which is widely viewed as the most privacy-intensive use case. Roni Gordon, senior prin...
Navigating the Next Frontier of Advertising in 2024
Просмотров 889 месяцев назад
In this webinar, Index's Janette Higginson sits down with Diane Ho from Paramount ANZ, and Charles Dangibeaud from Groupm to discuss the trends and challenges shaping the Australian digital advertising landscape in 2024.
Addressability Solutions for a Post-Cookie World | Index Explains
Просмотров 4269 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Today’s addressability landscape is constantly shifting. Consumers want more transparency and control over their data, regulations like GDPR continue to evolve, and tech platforms are limiting third-party cookies and device identifiers. These shifts create fundamental changes in the ways marketers, publishers, and ad tech providers...
How Programmatic Can Support Prime Time and Live Streaming | Index Explains
Просмотров 12210 месяцев назад
Full playlist: ruclips.net/p/PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s The tremendous growth of streaming TV has had a significant impact on long-held programmatic norms and the infrastructure that supports this ecosystem. Programmatic now needs to address the new challenges that come with TV-viewing trends, particularly within high viewership spikes during prime time and live sports events. Tune in t...
Engineering Spotlight: The Relationship Between Product and Engineering
Просмотров 14510 месяцев назад
Engineering Spotlight: The Relationship Between Product and Engineering
Engineering Spotlight: Why You Should Join Index Exchange
Просмотров 20410 месяцев назад
Engineering Spotlight: Why You Should Join Index Exchange
The Evolution of Supply Path Optimization Featuring Scope3's Brian O'Kelley | Index Explains
Просмотров 25210 месяцев назад
The Evolution of Supply Path Optimization Featuring Scope3's Brian O'Kelley | Index Explains
Engineering Spotlight: Why Employees Stay at Index Exchange
Просмотров 17711 месяцев назад
Engineering Spotlight: Why Employees Stay at Index Exchange
How Programmatic Guaranteed Deals Work in Streaming TV | Index Explains
Просмотров 31911 месяцев назад
How Programmatic Guaranteed Deals Work in Streaming TV | Index Explains
Engineering Spotlight: Our Data and Exchange Platforms
Просмотров 12711 месяцев назад
Engineering Spotlight: Our Data and Exchange Platforms
Engineering Spotlight: Sahil Yusuf - Our Data Centers
Просмотров 25111 месяцев назад
Engineering Spotlight: Sahil Yusuf - Our Data Centers
How To Make a Programmatic Deal in Streaming TV | Index Explains
Просмотров 11011 месяцев назад
How To Make a Programmatic Deal in Streaming TV | Index Explains
Understanding the Types of Programmatic Deals in Streaming TV | Index Explains
Просмотров 283Год назад
Understanding the Types of Programmatic Deals in Streaming TV | Index Explains
Understanding the New Video Placement Guidelines Featuring IAB Tech Lab | Index Explains
Просмотров 418Год назад
Understanding the New Video Placement Guidelines Featuring IAB Tech Lab | Index Explains
Best Practices for Sustainability in the Programmatic Supply Chain Ft. IAB Tech Lab | Index Explains
Просмотров 120Год назад
Best Practices for Sustainability in the Programmatic Supply Chain Ft. IAB Tech Lab | Index Explains
Understanding the True Value of Green Media Featuring Scope3 | Index Explains
Просмотров 115Год назад
Understanding the True Value of Green Media Featuring Scope3 | Index Explains
Accelerating Sustainable Change Across the Advertising Ecosystem Ft. Ad Net Zero | Index Explains
Просмотров 118Год назад
Accelerating Sustainable Change Across the Advertising Ecosystem Ft. Ad Net Zero | Index Explains
The Nuances of App-ads.txt Compliance in Streaming TV | Index Explains
Просмотров 132Год назад
The Nuances of App-ads.txt Compliance in Streaming TV | Index Explains
This is so good. On point explanation
thank you
Very helpful in understanding future CTV requirements
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great explanation, thank you
thank you so much
❤️🙌🙌🙌