What Is PAIR? | Index Explains

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The addressability landscape is complex and always evolving. One of the relatively nascent addressability solutions to emerge is PAIR, or Publisher Advertiser Identity Reconciliation. PAIR leverages clean rooms to match first-party data between media owners and marketers, enabling personalized, privacy-centric advertising across all channels-from web to streaming TV. Sam Crosby, senior director of product at Index Exchange, shares more about how PAIR works.
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