Google's Digital Markets Act (DMA) Approach Explained

Let’s examine how Google is navigating the new European Union Digital Markets Act (DMA) to stay compliant, particularly regarding user consent, and what these changes imply for advertisers in the European Economic Area (EEA).
🔍 What's inside this video?
• Understanding Google's DMA compliance: get an inside look at the steps Google is taking to enhance user consent practices and increase transparency in line with DMA and various local privacy regulations.
• New consent requirements: learn about the two new consent fields-'ad_user_data' and 'ad_personalization'-that Google now requires from advertisers to ensure user preferences are acknowledged and respected.
• Operational changes for advertisers: prepare for significant operational shifts as we discuss the importance of obtaining and sharing these consent signals for traffic from the EEA.
• Practical tips for advertisers: gain valuable insights on how to collaborate with legal and business teams to manage consent requirements and understand the potential effects on audience sizes and advertising strategies.
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