What is Google Consent Mode? (And Why It’s Critical if Your Website Has Users in Europe)

Google Consent Mode is a mechanism to control signals that are sent with your Google tags that share your user’s consent choices. Google can use this signal to modify its processing behavior when data is sent to their servers.
Starting in March 2024, if you have users in the European Economic Area (EEA) and do not have Google Consent Mode activated on your website, you will not be able to use this data for audience creation and retargeting across all Google products.
Unsure if Google Consent Mode is active on your website? Request a detailed report from InfoTrust here: infotrust.com/google-consent-...
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[@MaviolaGermany]

Thanks for the awesome Video, very high quality

[@alexisshammas3107]

Google Consent mode is only for retargeting and audience creation? i do not use these retargeting and audience creation do i have to implement in my website or i incognito it?

[@footballmg884]

Could you tell me if you are explaining or just reading out scripted text? Cut out the showmanship and explain the subject simply for beginners. You're trying harder to stand out than to explain the subject. The subject is not YOU but Google Consent Mode. Poor presentation.