Goodbye Google Analytics - Hello Independent Analytics
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- Опубликовано: 10 май 2023
- I'm no fan of Google Analytics and all the data Google collects on our every move. This is why I'm testing out alternatives like Independent Analytics.
We all need to track our website analytics to see if that new blog post is ranking or what our top-selling product is. Tools like Independent Analytics make it so much easier than the big player - Google Analytics.
So, if you're looking for a much less scary website analytics platform that takes into account GDPR, take a look at Independent Analytics and try it for size.
Learn more: independentwp.com/
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Been running "Matomo Analytics" locally for over a year now, free and absolutely fantastic. 👍
By locally you mean it's self hosted?
You always give honest reviews. Thank you for creating these informative videos.
Been trying this out recently (thanks for another great recommendation Paul 👍🏼) and I really like it, shows exactly what I need/want, without losing you in a vortex of google confusion!
Glad you enjoyed it
Would definitely consider this product if they revised their lifetime pricing options, as you mention they really over pricing it, however as usual, well done on giving us an option that definitely looks worth investigating. Might make use of the free one for now until they reconsider pricing.
Yup, pricing is a little high for what is being offered and I think for many use cases, the free version would be more than enough. :)
Thanks! I have been looking around to replace GA because of data collection, mainly. I will try this. There is also another one: Matomo Analytics.
Consider that ad blockers block Matomo as well as GA and any tracking tool sending data to 3rd party.
I was wondering if you could make a video on Matomo analytics, as it seems to be another interesting alternative. Thanks for the great content! 😊
Great video. Can this tool track other important e-commerce metrics like 'add to cart,' 'reach checkout,' and 'conversion rate?
@WPTuts Hey Paul, how would this work with a plugin like RankMath. I want to see my keywords etc. Are cookies a must this way?
Thanks this is good I love simplicity
The lifetime pricing is a joke. Do they really expect users to pay $900 for unlimited sites when GA is the same but free and offers much, much more functionality? Hard pass on this one.
I would love and appreciate your review of the pro version of this plugin
It'd be great if there's a connector to external dashboard like Looker Studio
I tried the free version of this on a highly trafficked site. It vastly increased server resource usage. Every time somebody hits a page it creates a REST request, which isn’t cached.
Hey Kenny, thanks for the feedback. We have a few ideas for how we can minimize the server resources required. Out of curiosity, how much traffic was this site getting?
@@CompeteThemes it was several hundred thousand page views in a day. I have nothing against the plugin. It’s great for small sites. But it’s just not a good fit for higher trafficked ones.
@@KennyGriffin Thanks, Kenny. You're probably right about that. We have users who get hundreds of thousands of views *per month*, and it works well for them, but I can see how it would burden a site with 10x as much traffic. We'll keep working at it, and I hope you'll give us another try sometime in the future.
Google Analytics seems to drag everything down for pagespeeds. How do you think this would work in combination with Slim SEO for faster loads?
I'm trying to keep everything light and fast. I'm running GenPress and Blocks, both Pro, and the results have been great so far. And Autoptimize seems to do it's job, too.
Thanks for the review!
It should work well with Slim SEO. Independent Analytics has minimal impact on performance because it doesn't load any JS files, internal or external. It only makes an asynchronous REST-API call to your own site to record the visit.
Thanks for sharing this, I needed something as simple as this. I usually go for LTD's unlimited but this sure is way too over priced.
I can't disagree - the price is a bit hefty for sure.
Have been very happy with Plausible for the past year.
It's a very good platform and very similar to the one I use, Fathom.
Thanks for the video :)
What are the implications of UTM and GDPR? DO you need to explicitly inform people that your links in your emails and on your website may be used to track them, or is it sufficient to only put that as a clause in your terms and conditions on your website?
I gues it would depend on what data is being tracked. If there is no personally identifiable information being supplies (i.e. IP address, email address, name, etc.,) then I would imagine that would comply with GDPR.
Obviously, I'm not in any way providing legal advise and I could be totally off base. But, my understanding is it's all about identifiable information.
@@WPTuts that all makes sense … i remember looking at the logs for some of these services in the past and was surprised to see that they were storing ip addresses ….
@@MrBalloonatic let’s hope that’s a thing of the past with so many privacy laws in place and more coming online daily.
Interesting and looks like it does enough for me. But what do you give away for the free version? I see it uses freemius, so probably off my list.
Hey there, we're the makers of IA. When you install the plugin, you'll see a button to skip data sharing, and then there won't be any info sent to Freemius. We understand that Freemius has had backlash for privacy concerns in the past, but they've addressed most of these issues as of March 2023.
There isn't a trick behind us offering the plugin for free - it is truly free to use. Some users will upgrade to PRO, and that's how we are able to make a business out of it. We've been doing the same thing with our themes for almost 9 years now :)
Thanks for this video. What about Matomo and Plausible ?
Both great options - I've used Plausable and really like it. But, you have to pay for access to that. With this, it's free for most users.
This plugin added +15 seconds to my website load time. Not sure why exactly.
@@antoniogreen4151 I’ve never noticed any lag on any of my sites that use it.
Looks great Paul - thanks. I have a new client that I need this potentially for! Does anyone know if it records downloads ? New clients want to know how many people access or download PDF's on their site!
Hi Dave, downloads aren't recorded yet, but we will be adding this and tracking for outbound clicks in a future update.
@@CompeteThemes Does not matter to me, I will certainly going for the paid version but will that be free or paid? And do you have a time frame on it ? TIA Dave
@@DavePerth Outbound click tracking will be in the free version. It's hard to provide time estimates, but it will likely be a few months before we can tackle that.
@@CompeteThemes ok, thanks for the info
Matomo + SEOPress =
what makes it's different from rank math analytic , seopress, etc ?
You don’t connect this up to Google services and is GDPR compliant. Those are 2 big wins in my book.
Do they allow you to export the data as a CSV? I need to make reports like you do in Data studio.
We have basic CSV exporting options available in the Settings menu. For now, it exports your data from all time, but we will be expanding this so you can export custom reports with any data you want to CSV.
@@CompeteThemes will this be available only on the paid plan or available an the free too?
@@digwillhachi Not 100% sure about that yet, but most likely, we'll expand the CSV exporting options in the free version.
I’d support and buy that unlimited lifetime license but that is too pricey for the current feature set.
I agree, I think the pricing needs looking at to make it viable with the current feature set.
How do we exclude our own visits (admin) from the statistics figures?
There’s an option in the settings to ignore admins. 👍
Good. Thanks!@@WPTuts
Hey, what is the option please ?
@@WPTuts
Great tutorial but it doesnt track outbound external link clicks which is a huge downside for me. My clients website contains many outbound links to mailchimp, shopify, youtube, etc. embedded directly on her site. If she cant see how many of those links are clicked then whats the purpose of tracking nakedly to begin with?
It’s insanely expensive. I could go years on unlimited sites before there is a break even.
One great idea related to your topic "Goodbye Google Analytics, Hello Independent Analytics" could be to create a comprehensive guide on how to set up and use independent analytics tools to track and analyze website data. This guide could cover topics such as selecting the right analytics tool for your needs, configuring the tracking code, setting up goals and funnels, creating custom reports, and interpreting the data to make informed decisions. Additionally, you could discuss the benefits of using independent analytics tools such as data privacy, data ownership, and flexibility, compared to relying solely on Google Analytics. By providing practical advice and useful insights, you could help website owners and digital marketers transition to independent analytics tools and take control of their data.
It can't, because there are no alternatives!
@@Atractiondj OKAY
@@Atractiondjwhat are you using for analytics?
Extremely expensive!
I guess that's fine if you just have "a" website... but not really made for agencies (but they have "unlimited" sites???). If I have 50 sites, I have to log in to 50 different dashboards! 😭 Give me SaaS for Analytics!
Fathom fanboy. Lol
I think agency work not having a single dashboard to view all sites can be a problem. For individuals with one or two sites this is a good option.
no agency will use this product, even if it has the ability to view all visitor statistics from a single panel. The agency analyzes not only the number of visitors, but also how they interact with it.
@@DarrinRichbut then with SaaS solutions that offer single dashboard for all your sites like google analytics, doesn’t that mean that they will slow the website and won’t offer accurate metrics and will be blocked by ad blockers same issues like GA has cause they won’t load locally from the WP website.
That’s possible. I installed it on one of my personal sites and I love the interface but wonder how this will increase database size over time.
🤣🤣🤣🤣 funny really. The free part is almost useless. It is a joke.
I totally disagree. For many use cases, this provides ample data. If you need more, feel free to use a more comprehensive option.
You don't seem to understand what Google Analytics is and how using it makes life easier. But yes, hamsters can go out and buy this plugin and realize after a while that they made a mistake.
Wow! Great and constructive comment. Sure, GA has a ton of data, most of which, most users will have zero need for. If you're in that small percentage bracket of people needing that data, stick with GA. No one is holding a gun to your head to stop you using it.
You don't seem to understand what Google Analytics is doing with all those collected data and how that can make everything really difficult if you care about the data, your visitors and the GDPR. And for lots of projects the free version of this plugin will be more than enough. If you want to stick to Google Analytics go ahead. Every person can make their own decision. I haven't been using Google Analytics in years and never regretted ditching it for Statify. So, stick with Google if you want, but don't tell others they are making a mistake by not doing the same as you. No hard feelings.
@@WPTuts Have you ever set up google ad remarketing? No? Please study the question and then return to my comment. If you only need visitor analytics, please waste your money. If you need analytics to increase conversions on your website and keep everything very simple, that is, a simple integration with Google advertising (I'm not talking about the super tool Google Tag Manager) then continue to do nonsense ...
I repeat, you don’t know what, you say, you look at things from only one side.
@@ChristinaMcKay Have you ever set up google ad remarketing? No? Please study the question and then return to my comment. If you only need visitor analytics, please waste your money. If you need analytics to increase conversions on your website and keep everything very simple, that is, a simple integration with Google advertising (I'm not talking about the super tool Google Tag Manager) then continue to do nonsense ...
I repeat, you don’t know what, you say, you look at things from only one side.
@@Atractiondjas are you. You’re looking from your side and no one else’s. Not everyone who simply want to track basic site usage, UTM links, etc cares about retargeting or ad tracking.
Maybe step outside YOUR use case and look at other peoples needs.
If this isn’t for you, stick with GA. I fail to see your need to push your opinions onto others and think yours is the only way.
Looks an interesting option, thanks Paul. Have you tried Analytify out of interest?
I haven't, no. But, I've moved away from GA. So, this wouldn't be an option for me I'm afraid.
Ugh, there's Freemius again.
I have seen it all over the place, can you tell me what it is?