Payola: the music industry's biggest cheat code?
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- Опубликовано: 7 окт 2024
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Today we're talking payola! We'll talk about its history (and several payola scandals). Additionally, we'll talk about a 'payola-adjacent' practice known as pay-for-play, which is pretty common today. We'll talk about how pay-for-play works, and some songs that became hits as a result, like Fancy. We'll also talk about how songs by artists like Dua Lipa, Shawn Mendes, Khalid and Halsey were thought to be promoted by pay for play as a result of another scandal. We'll also talk the 'conspiracy theories' about Espresso's playlisting, and how Sabrina's song seems to always come second on Spotify. And lastly, we'll touch on the infamous 'Hybe Payola', more specifically on whether it may have made ILLIT'S Magnetic a hit.
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the ultimate payola was when u2 put their new album on everybody’s iphone😭
@@ltaylor3033 that was so unserious… it was even on my school device 😭
Lawd! That made me hate U2. 😂
So disrespectful 😂
lmaoo as much as it was annoying, I ended up listening to the album and I have some favourite tracks: Sleep Like A Baby, Song for Someone, Every Breaking Wave, The Troubles, Iris 🤣🤣
I still can’t delete it!😂🤮😭
I think this is why I will always clap harder for independent artists who chart. Raye, Tinashe, and Chance the Rapper are great examples of people who released quality music while independent - and blew up. Especially because a lot of their music wasn’t made for the algorithm and TikTok.
The chart manipulation and playlisting just makes it hard for me to feel proud of a lot of people who chart. And billboard’s weird and changing rules makes questionable.
The most brutal I've seen Billboard change rules is when an artist got no.1 on Billboard 100 with 0% radiospins. Which means it wasn't an industry plant. So do you know what Billboard did? 🙃
They change the rules mid-week of charting, so that the song will fall off the chart the next week.
From no.1 to no.45 real quick.
Making the artist achieve the quickest & biggest fall in Billboard's Hot 100 history.
It was a very targeted move considering the artist was the only one who got affected by the change of rules while the artist on the rest of the BB chart stays exactly the same.
Billboard basically deleted 90% of his song sales. And considering he has 0% radiospins, his streams get cuts in half. But despite all that sabotage Billboard did not manage to kick him out of the top 50. If it were other big artists they wouldn't even be in the top 1000, forget about the cut streams & 90% deletion of sales, it would be nearly impossible for their songs to get no.1 without RADIOSPINS or industry support.
Those so called huge artists who get no.1 Billboard Hot 100 with industry support & have billion streams on their songs (except TS) can't even sell out stadium tours.
So Billboard just shows artists so called "popularity" not their actual demand.
RAYE is my darling. So much talent
@rafaelsmith5737 oh my goodness 😢 I'm crying cause I know exactly who you are talking about , that's 'crazy '
@@funimasuku8664Who may that be?
@@favour.7Jimin
I'll say this; Using payola to promote your product doesn't seem bad at all. That's the point of a label, to help push the artist. HOWEVER, using payola to falsely manufacture a #1 hit is highly problematic (which seemed to be the goal with Shawn Mendes "Can't Have You"). At a certain point the top spot needs to be preserved for GENUINE cultural moments, not manufactured ones or else it means nothing. This just happened recently with Jack Harlow's "Lovin' On You" - A song that was #1 with zero impact, and we ALL know how it got there.
Agreed Jack Harlow whole career is low key dependent on payola and industry plant tactics it’s weird he got 3 number hits on the hot 100 charts but none of his albums so far has have any certifications or big sales
I mean wasn't Jack Harlow's song popular on TikTok? It's the same story as "MILLIONAIRE DOLLAR BABY," "Beautiful Things," "Lose Control," Water," and Nasty." None of these songs are/were impactful, but we all know where their success came from. Difference is, "Lovin' On Me" was the song that received both the streams + the radio spins.
Period!!
Is that even possible tho? How can that line be drawn? At the end of the day money was and is still foremost what the driving factor is here. I actually don’t see a problem with “payola” per se - this is a business after all I don’t know what a lot of ppl be expecting lol. Complete transparency might be as “fair” as one could make it. And the model for how songs/albums chart need to be completely revamped as well. But that would take a lot of entities working together. That seems to be happening very slowly though as the rise of the internet continues to push a lot of those industries into a corner. Personally none of this matters to me though. Would it be cool to see more realness in society? For sure but I been knew that at the end of the day money decides the direction of most things and I been peeped who controls most of the money. There’s songs that I know that be popping in my hood that have never been on a “mainstream” chart and the ones that have charted in those charts almost never place high but we know what the number songs are where we are at and that’s all that matters. Never been the type to try to romanticize how this society works and I think if more ppl moved like that there would be actual changes taking place. Anyway, the radio or 106 and Park or whatever couldn’t get me to care for trash songs no matter how many times they played them. Those who will accept trash songs being marketed to them, well, that’s their business lol.
Literally. Artists are already struggling and payola makes it so much worse
stan twitter learned what payola is and never shut up since
And they use it in the wrong context
It hurts independent artists...
I have no idea what it meant. That's why I'm watching this now lol
It's ironic since they pushed Eminem the same way.
The first half of his career was a MTV/label psy-op.
Sabrina's label DEFINITELY paid to play espresso bc I couldn't escape it on spotify no matter what I played or what I did for a long time . The algorithm refused to listen bc I kept skipping it and it still played everytime it was crazy
I mean I found out about the song from her ads on snapchat playing the song, so that doesnt surprise at all. Thats also why sabrina has kinda started to annoy me even tho I was super into her viral song nonsense and expresso, but then she came out w please x3 and it just felt like too much all at once along with her coming out with barry whats his face, and now THAT song is being played everywhere and constantly stuck in my head, I feel like artists underestimate how much their songs overplaying and being so catchy they get stuck in your head constantly really NEGATIVELY affects them.
@@katc2040nobody really cares about songs being overplayed though😭 that’s a very niche issue
I think you think too much about Sabrina Carpenter.
If this is true, how come Espresso took off on every platform? It wasn't just Spotify that helped its success. You're forgetting the promo she was getting from
Coachella and all the teasers.
@@ticktockticktockticktock Did you watch the video? It took off because payola.
I work in customer service and we have an Alexa for music. If you tell her to play music it’s so clear what is getting payola 😭 you could tell her to play early 2000s pop and she’ll find a way to play the Barbie sound track and midnights
Payola might not hurt the listeners, but it does affect independent or artists from smaller companies. Honestly, if I hear the same song played too often on Spotify, I'd just block the artists.
real cause i’ll be listening to rap and ‘espresso’ will come on autoplay
@@burnt.nortonannoying ass song that literally any pop girl could sing
@@AngelPerez-sh9wk not even just a pop girl like literally anybody on the street can 😭
The situation w Sabrina is true. I like her, she ruled this summer yes but spotify adding espresso while I listen 70s rock or classical piano is ridicilous at this point. Whenever they do this for particular singers I have to end up blocking them from playing afterwards my mix lists turn back to normal.There are other songs spotify forces down my throat like a few tiktok hit trash pop.
That’s not payola that’s literally spotify’s algorithm, same thing happen when billie released her albums, when a song is topping global spotify they’ll most likely play it after just because it’s popular
It’s really weird how people like you think ur so different for not liking pop, pop listeners we don’t go around saying rock or classical piano is trash me personally I listen to every type of genre mainly pop music tho and I can understand the beauty in all genres
@@tbizzzyhow does that make sense the person got a song in their playlist that isn’t in that genre. People will block ur fave if Spotify doesn’t stop making everyone listen to pop music constantly
@@sirensvibes222why would a popular song override songs outside of its genre. I’m glad I jsut have youtube music lol
@@markigirl2757 girl what?.. it does make sense ur just slow
Back in the day, I though that "Payola" was a nickname given to Camila Cabello to make fun of her
help💀
😂💀 honestly I see it
I thought it was an ice cream flavor 💀
ok...
I thought it was a spanish word at first
I just find it so annoying when people on stan twitter claim payola on a popular song just because a song or artist they don’t like is successful. Like the word is thrown around so much, it can’t even be taken seriously
@@ariz347 I feel like it’s payola for sure sometimes, but also it makes sense a popular artist will have eyes on what they do, also makes sense if a song is crafted to follow a trend it gets popular bc of that- but often payola works in conjunction w these things being true
@@ariz347 i think we all should retire "payola" "industry plant" and "overrated" when discussing music
@@janiedoiePreach , every single one of this words were used for right reasons at the begging but slowly turned into a chance / excuse to hate on an artist that people don't like , the word is so thrown around loosely that atp lost its meaning and you can't realy tell the difference between somebody who actually needs to be called or they're just getting hate bc they're popular
Listen I get why Espresso is a hit. I’m not doubting Sabrina Carpenter’s talent but why the fuck is it playing after Danny Brown? Is it gonna have to take playing after GG Allin for y’all to think something weird is going on?
This and "industry plant"
I actually think in K-Pop, no matter if your a popular smaller label group, you’ll get beaten out by big 4 groups, because of their fanbases, even if the song isn’t that good. I mean smaller groups can pop off, but you can tell which groups dominate when other groups aren’t coming out the same week with their comebacks. Even Girls’ Generation and 2NE1 postponed their comebacks back in 2014 when they would have came out the same week…I mean there was other issues, but I definitely get them not wanting to compete against the other, since they were both heavy hitters.
@@adamsmoberly I don’t think I’ve ever been recommended a song by a “nugu” group on Spotify (if they’re there)… this comment just made me realize. Like it’s not all big 4 groups but I’ve def never been recommended a song by a group I’ve never heard of
@@naomi.cannibal Yeah, I definitely know that smaller groups do get recommended sometimes, but I’ve been in the K-Pop game since 2009 and I definitely see the show wins and all the streaming stuff now is dominated by big 4 groups. I do think a bit of it is marketing (I use iTunes more and I never see small groups being pushed on there like big company groups and even in like the new songs they have on there as ETA by NewJeans, which is almost a year old now). But I do know that when I watch say a MV on RUclips and I’m talking like a 2nd gen group that never got big, the new MVs, usually popular ones get recommended before older stuff that relates to what I watched (I usually want to listen to a song by the same group and I scroll for like a good 5 minutes to find it with how they push the new, popular music in my face before I even get what I’d like). But it’s been like that for over a decade. Big groups just have those fanbases that really push their music too (even smaller company groups that might have popular idols or maybe have some popular groups, but aren’t the big big companies), though I do think the companies do use Payola, but I don’t think as much (especially with how rabid fanbases are more connected to their artist in South Korea than many western countries).
I don’t use Spotify much, because I just watch RUclips or I use Apple Music, but I don’t doubt a lot of their algorithm is based off big fanbase opinions. I actually watched a video about like a “top 10 best English K-pop songs list” and even the person who made it (it was fan voting) said he knew that it’s be filled with new, popular groups and he actually added honorable mentions he picked to diversify the list. So k-pop definitely has a lock on fans (and likely companies) dictating what popular songs will be pushed more.
But I think Illit’s Magnetic would have popped off, even if it was a small company group, because it’s not over the top, it’s fun, it has a rememberable dance, and it just has that enjoyable vibe. I feel it was made well for a K-Pop song.
@@naomi.cannibal OMG THIS, I love finding new nugus, there are some INSANE hidden gems out there.
I got a suggestion one time
I was searching a kendrick song and then girly pops( a BP member) song popped out of nowhere
@@funimasuku8664 Yeah, I think that is odd. Though it can also depend on algorithms, because I’ll listen to like a Sum 41 song and because I listen to a lot of K-Pop, it’ll start recommending me k-pop songs not even in line with what I’m looking up. But it being Blackpink, I wouldn’t be surprised if it wasn’t promoted by YG themselves.
i think a lot people confuse payola with promotion. like "this song is played in radio stations a week after release?! PayOLa!!!!"
Your example is like the only thing that might be payola though lol. What isnt payola is social media ads and banners in the street.
Well, promotion can easily turn into payola. In a way you are paying to be listened to, not exactly the same, but close
well it does usually take a couple days to at least a week for a brand new song to be heard on the radio, new artist usually a few months
@@doublepoly123That's not payola though. Payola is a song already gaining radio spins on release day because it's being played every hour.
@@j.4867 payola literally means paying for plays. does not matter when.
This has the same vibes as every book and movie being the "#1 best seller"
Ever since 2018 this word has been haunting the Stan community.😩🦄
@@ahmarindungu9010 trying to decide if I see the word ‘payola’ or ‘flop’ more on a daily basis
@@naomi.cannibalor “industry plant”
@@bharris4517 yuppp that one too
Right? 😭
Everything ain’t “sympathy and payola” 😂
Sabrina is the main face for this but she’s not the only artist with this issue. Spotify does this to every mainstream artist such as Billie, Olivia, Taylor, and it even is starting to play more of Chappell Roan. Chappell’s Good Luck Babe and Billie’s Lunch and Birds of a Feather are constantly being pushed even Olivia’s so American. Olivia’s Sour was pushed so much when it was released it was in every playlist. Similar situation when Pure Heroine by Lorde was released. There was a period where Drake and The Weeknd were in every playlist. Numbers have become very skewed in the last few years through Spotify. The reality is that this is only benefiting mainstream artists and leaving the smaller artists behind. Many artists have connections with Spotify so their music gets pushed onto us. Spotify really got to work out this issue makes the work not look authentic.
Just asking what about BTS? Have you seen them get pushed in Spotify?
I've never had this happened with any other artist except with Sabrina's Espresso and Please Please Please.
I don't even listen to her.
Spotify would recommend me Taylor or Olivia if I was listening to pop music, but if I was outside that genre, they would recommend me other popular artists (like Bad bunny or Rosalia if I was listening to reggaeton and so on)
Yeah, I think Olivia’s rise is what really tipped people off to this.. She essentially had no fanbase and her first single DEBUTED at #1, not climb to #1 but debuted.
@@Keithjames153 You’re actually right and I never really thought of it in this content. I think people forget that she wasn’t an underground singer. She was part of a major label from the start of her debut. She had a major team to back her up hence why her first single and album were pushed so much to the public. The only fanbase she has was from her Disney days but even that wasn’t enough.
@@Keithjames153 true which is quite sus, but aren't most stars like that? I mean there're hardly any big artists (with exceptions of course like BTS) who became popular without industry support or signed in any major label.
Lisa's rockstar is haunting me on Spotify rn
Lmao
I've only heard a snippet from an ad outside of playing the song on my own, but I'm kinda getting tired of Not Like Us because it's haunting me. I think Spotify had an update some months ago where the app itself acts like a playlist by default, queueing a song to play whenever you close out of it
I only listen to Apple Music so fortunately I'm not forced to listen to anything.
I know for a fact Million Dollar Baby paid Spotify because it kept showing up in my afro-brazilian candomblé mixes and playlists. I had to hide to song to escape it. It was out for like 2 days and I had never listened to it or things like it idk why Spotify was pushing it to me so bad
@@janiedoie somehow I haven’t heard that one on Spotify yet but for a min it had me wanting to abandon TikTok…
lol Million Dollar Baby Artist label is Concord under UMG look it up, the payola is real, anything attached to UMG it’s Payola
Me too! It kept popping up for me even when I was listening to meditation music 🥴. It was ALWAYS in my queue.
I hope that person is getting paid because you cannot log onto ANY social media app without hearing that song!
In the kpop scene, every HYBE group gets the payola accusations. I've seen Fromis_9 get payola accusations, a group that is infamously unpromoted
i mean, BTS has entire dedicated twitter accounts run by fans who crowd fund money so they can purchase the album multiple times on itunes to boost their numbers
i find the spotify thing to be harming to the enjoyment of users. i LOVED when i could listen to spotify radios to discover new music and listen to curated playlists from editors, now it just shuffles the same music i already have saved and called it "made for you". i think im going to cancel my premium and start using my old ipod
I stopped listening to the mixes because of that. Absolutely loved them before
Girl this video was so well explained and put together. You ATE.
@@blackdateline1996 Thank you so much!!
@@naomi.cannibal you’re the Queen of the RUclips pop culture niche..and people are noticing!
does anyone else remember lorde being pushed on a lot of spotify playlists in like, the mid 10s? i vaguely remember reading an article about this + how she’d be the cover for a lot of playlists and was one of the first, or the first, artists to be so
@@Abel-dc4ro lol if it was happening I probably just thought it was my own algorithm bc pure heroine was on repeattt back then
@@Abel-dc4ro yes!! I remember this. I also remember Olivia’s sour being added to every playlist when it came out. Spotify really is skewed. This has been an issue that has worsened over time as we are seeing with the Sabrina situation.
@@Mtv20O1i always just assumed the olivia thing to be a ‘fellow kids’ moment for spotify… like oh this girls popular now let’s put her everywhere to show that we know what’s cool (not saying that’s what it actually was but that’s what i always just assumed 💀 it felt very cheesy and out of touch)
Not your summer mix litterally being my summer mix😭😭😭
@@JCarty-dw3vr Twinsssss
I’ve been wondering about this practice too. Sabrina is a great example of this tho I like her
I already had interest in this topic, but I only got to be more sure about that when I noticed that Brazilian radio stations played Ed Sheeran’s Eyes Closed (a song he released last year) 24/7, while tracks that were much bigger hits like Kill Bill by Sza and Lady Gaga’s Bloody Mary were barely played
Everyone complains about payola when it comes to an artist that´s not their fave, but if it is/were their fave getting these benefits on streaming and radio, they´d be happy to see them do so well. I´ll be the happiest when my fave Leigh-Anne gets some payola for sure lol
The payola and industry plant conversation is rooted in colorism. This push only happens for white, white-passing, bi-racial, and multiracial artists. I can only name one or two dark-skinned Black artists who have payola claims. We have Grammy-nominated/ winners that are never pushed because of colorism ( ex. Ledisi, Kelly Rowland, Janelle Monae, Tank, and the Bangers). Payloa hurts the Black and Latin artists from getting a space in the entertainment industry. The payola claims get worse when you have plagiarism claims. We have to question our standards for a musical artist. Is Billboard really a display of popularity or the funds of record labels? Who is determined to be worthy of those funds? Why do they always have similar physical features? We have to think outside of stan culture. This is a bigger issue that impacts representation. Representation does matter.
hate to break it to you but payola is huge in hip hop
Go outside kid
This video is trippy to watch bc my name is paola and I have some friends who pronounce it as “payola” and I keep thinking ur talking to me directly 😭😂
that’s actually kinda sad 😭
I had Sabrina blocked on my spotify and they still played espresso 😭😭
Blocking people on spotify doesn't do shit. You can "block" specific songs tho and that has worked really well for me
When I saw the 2023 Spotify Wrapped & Last Night by Morgan is #1 I know it’s payola, when Kill Bill & Flowers streaming past 1 billion streams & last night was still around 300 million streams at the time I check it December of 2023, from then on I never listening to Chart Playlist cuz Labels are paying these chart curators to push Artists especially white genres Artists, Now I just listen to Viral TikTok Songs or look at indie Artists that I discovered from TikTok
@@averae I’ve still never heard Last Night and now it’s like a running joke I have with myself 😭
😂lol me too, but I listened to it once fully, & what a generic country song, I choose Florida Georgia Line or other country artists any day than a low key racist
Except the problem with your theory is that you forget those numbers are totals of global streams so even though last night only has 963m Spotify streams it makes sense it was the most streamed song in the US considering country is more US based than pop. Also Morgan Wallen is a terrible example of payola because unlike doja cat and sza he can actually sell out a stadium tour😭😭🫣🤷♂️
Spill!
@@Ariesguy41499nvr heard of Morgan Wallen, what's his song?
The amount of times I heard Espresso against my will is outstanding. I don't even hate the song, until it got played like every other song EVERYWHERE.
Fully believe that Payola is still used till today, but people online need to be blaming the record labels not the artists. The artists shouldn't be getting the blame, which is what people on twitter do.
I think so too but I doubt artists care since they get paid anyways
@@markigirl2757as someone who works in the industry it likely depends on the artist. some artists want nothing more than to just chart and have a song with a big number attached to it, they don't care how they get there. other artists want genuine fans who love their art and are happy buying merch/talking about them online
Army twitter taught me to turn off the setting that allows playing songs after the playlist is done because it will play the most popular songs, aka the direct competition for release day haha
One thing that I just found out was payola is spin packages. You know when you listen to the radio and you hear snippets of top songs like,” Hey this is Britney Spears on 98.5 Hit me baby one more time…” and they play like 5 seconds of each song before and after the commercial breaks. Apparently the label can pay for “spin packages” that includes those snippets and those counts toward radio plays even though it’s not even the full song and no one requested it.
The payola situation for Illit was in reality a mass amount of New Jeans fans attacking them because of their CEO deflecting from an internal investigation about her. She incited mass hate by saying Illit copied New Jeans to deflect from her illegal dealings. Those girls are mostly just teens so I think including them in the photo is distasteful. They’re kids that have already received a massive amount of hate because New Jeans CEO was sour that they had success right out the gate. That’s why their fandom flooded online to claim payola.
!!
Excalty that min heejin woman is just so bitter acting like newjeans own Y2K concept like that concept existed Even before Newjeans thought of debuting and their dumb fans will say well they made it popular😂😭🤦 like bro Y2K was already gaining comeback popularity newjeans only capitalize on it , plus illit concept is cute & dreamy
That Tommy Richman's MILLION DOLLAR BABY is the biggest Payola i have seen! i was playing some Sade and it came up right after Sade..
Payola autoplay king while Sabrina Carpenter is the queen 🤴👸
I absolutely hate that song.
i swear that so much of the recent complaints about spotify’s algorithms being bad and repetitive is due to their new smart shuffle feature, which has no way to be disabled, and will turn on automatically if you try to shuffle a playlist. you need to hit the shuffle button a second time to set it to proper shuffle mode, and i doubt a lot of people even think to do that, esp when there are so many instances of the app, like, freezing mid-click so you have to tap like 3+ more times to fix it…. its such an abysmal feature and the fact that it’s not optional like the canvas feature makes me want to tear my hair out.
The reason I got Spotify years back was because the algorithm felt authentic. It would lead me to discover independent and undiscovered artists and it felt like it was genuinely in support of the discovery of these artists and fresh music and sounds.
Now I just feel like I’m being forcefed the same popular artists over and over, the worst part being these artists are not even the same genre of the playlists or other artists I’m listening to, it lacks authenticity and I feel it’s really detrimental to all those independent artists I could be discovering like I used to.
It makes it almost impossible for independent musicians to find success and create a fanbase.
sympathy and payola only gets you so far
At some point, sympathy runs out and people start to hate what you’re doing. Seems desperate
Alot of people who were accusing illit of payola were bitter newjeans fans, min heejin defenders and Baemon fans because illit won against Baemon during music show and the hype girlgroup hate train, when in reality the song was just popular and Spotify is known to push popular song to listeners even if you don't listen to it, espresso is prove .
It is payola and espresso is a payola song. I'm not baemon illit or newjeans fan but their ads are annoying, everywhere, and nonstop. Stayc have a lot of good song but they are from small company. Payola harm good song from small company who deserves more recognition
@@O.Oxximslyit wouldn’t shock me that hybe would do that bc they probably do that and pay off whoever they need to pay off not to be brought up
New jeans had the same same payola before and let’s not act like YG doesn’t buy views on their videos it’s really just a situation of people being hypocrites
@@O.Oxximslytrue that definitely effects the smaller groups. RUclips payola is just as bad imo, paid views which also count for music shows is just as bad and harms the smaller groups. There should be a way to filter these paid ads from the actual views/stteams
I'm just so tired hearing espresso after any damn song i play ...
Is it that sweet? I guess so…
You can turn off in the settings that they play you a mix
Okay but fancy was a bop it deserved that payola 😂😂
EXACTLY! I Love me some Iggy Iggz 😅
The twitter Payola: Ice Spice 100,000% did that. Suddenly out of nowhere, for some reason everyone on twitter was retweeting that one video of her with her tongue out, pretending it was the sexiest shit they'd seen in their entire lives and here I was, wondering if "Ice Spice" was one of the Spice girls going solo or some shit cause there's no way this lady just popped outta nowhere and became a mega hit just like that.
Imo I notice this most with Taylor Swift. Whenever she drops a new album Spotify suddenly forgets any of her other albums exists and mainly recommends songs from the new album 🙃
i feel the same way about espresso as i do with chappell roan.. a couple months ago around when she first started getting popular literally whenever one of my playlists ended or i listened to a radio one of her songs would pop up and i never listened to any of her music before that. i could’ve sworn she was paying because it was CRAZY (or maybe it was just because she was starting to blow up who knows) but not sure if anyone else has had the same experience
Spotify’s autoplay feature for K-Pop switches every month depending on what the newest song from a big artist is. Using the autoplay feature will play the exact same songs in the exact same order. If anything I wonder if Spotify has a deal with TikTok because songs that go viral on TikTok are pushed the most on Spotify and we know artists can pay to push their videos to vitality on TikTok. This could be a loop hole to get more plays on Spotify and other streaming platforms without taking a revenue cut.
The 05 payola scandal was hella funny. The radio programmers knew that they had a limited number of prime spots per day to play the paid for songs. They would lie to the labels and extort them for money, gift cards, game consoles and other things. Those emails are top notch comedy.
This is exactly why it makes no sense when people use charts and numbers as a metric of success. Let's be honest, if an artist is #1 and has however many streams it probably isn't just because the song is good, there's probably some sort of label push behind it.
i love how well researched ur videos are!! i’ve been marathoning ur whole library here
I dont have an issue with autoplay but my issue is that these undisclosed ads gets the songs higher on the charts which isnt fair for other artists that dont use "payola"
I listen to podcasts mostly on Spotify, but for "some reason", after each episode I get the same tracks playing in the same order: please please please, espresso and birds of a feather. Can't be just a coincidence
As I’ve replied to other comment of this video, my friend, who’s a Spotify user and consumes artists like Taylor Swift and Lady Gaga, ALWAYS get Sabrina Carpenter on his autoplay (he listens to her music, but not this much), and Billie Eillish’s Lunch when her album was released, which is even more crazy as he barely listens to her
These are the top 3 Songs most streamed songs on spotify, so it could just be that they play they global Charts. Which is a kinda flawed system, but it would make sense
@@katek8311 they were already doing it with Sabrina’s Nonsense and Feather, which weren’t the smashes Expresso and Please Please Please have been
@katek8311 as I mentioned, 90% of what I stream on Spotify is podcasts, not music... so it's weird that I have those songs playing after the young turks, Very Delta or Maintenance Phase. If I listened to a lot of music, I would understand, but in my case it's very suspish
also it’s interesting how only female artists get accused of being industry plants 🤔
idk but this word always makes me laugh
IKTRRR its sounds soooo silly😭😭
Dang girl. I'm impressed with the work you put in to this video! You got a subscribe from me for that. Keep it up.
This is such a great video for analyzing the topic which become one of big problem in pop music and any genre of mainstream music nowadays, and your channel is such a great source for pop culture overall. Honestly not a guy who really into pop music but sometimes i like peeking your videos and see the comments lol
your notifications will always stay ON for me
@@notmanurios And that is much appreciated 🫶🏾
people need to take control of what they want to listen to. Every time I finish listening to an album I enjoy or one of my own play lists I quickly hit pause and go to one of my saved albums and play that next. Take control.
When I've not been quick enough something I'd never listen too I'm not remotely interested in would start playing and I'd be falling over myself to pause stop it playing.
love to see you’re a fan of troye ❤️
great video as always!
Naomi really getting into the TOPICS! 🧠
Its the biggest cheat code in every industry
I remember my dad telling me about payola, it was a big deal in the 60s
everytime i read "payola" my mind automatically reads it in cardi's voice...
im going to tell my kids (i will no have kids) that this gurl was wikipedia
With your point about songs blowing up on TikTok and people questioning that - it’s been proven that the creator fund backend will give certain groups incentives such as higher payout rates on videos using certain audios, with those audios being pushed to the fyp in higher numbers. It’s not a direct ad in the sense that the record label is directly paying the creator, therefore it doesn’t have to be declared, but to anyone with a critical lens it’s very obvious that the record label is paying for it. 🙈
i use apple music and i find that this just doesn't happen for me, whereas it DEFINITELY did when i used to use spotify. i wonder why? apple music only pushes songs to me which are genuinely similar to the music i usually listen to, and i've discovered some great small artists through it. i feel like maybe apple earns enough from other products to not usually need to accept payola money, whereas since spotify is only a streaming company, they need more sources of income?? idk, but it's interesting!
Spotify is still not making a profit and neither do those other streaming platforms - but like you already mentioned, they can afford it. (They all have to pay big license fees to the major labels)
It's really funny that people assume the music industry cares about your personal taste and niche interests. Like I'm sorry but no, it wouldn't make sense to them to just let you pick everything. It's an industry..... full of execs. Creative industries are still industries.
If they don’t care about what we think, why even make music for us? Kinda ironic
@@PJ_1089 most artist are in it for the art, the creativity and self expression of it all. While the music industry is about revenue. The artist is their product, and they’re trying to get as much money back on their return as possible.
Love this video Naomi! I thought payola was slang!! 😂😂😂 Did not think is a loophole that is considered bad behaviour! I first heard this word in the 1945 State Fair Musical. Main male character is bribed with potential payola if he shows a song to a songstress he is trying to woo. He does not like the idea and has to be talked into sharing music with her by persuasion, lol. A real life practice that I thought was slang all along. From 1930 or 1930s. Wow!!
You know as much as I love artists like Sabrina, espresso has been blowing up everywhere TikTok, RUclips, Spotify, etc, while this is good for the artists promoting there song, I feel it can backfire and stop people from giving the song and artist a chance because its constantly in your face.
i will say, espresso popping up in the middle of a rap playlist.. i don’t believe that lol. you gotta listen to like atleast 50 seconds of the song for it to get a stream.. and nobody who mains rap is gonna stop for espresso😭
30 seconds not 50
@@RUclipsaccount50512skipping a song only takes 1sec
That sounds fair tbh. They’re still giving you the option to skip if you don’t like the sound of the song. Record labels have to promote their artists somehow, and no one watches tv or listens to the radio anymore
@@bastetowl3258doin all that is the fastest way to get me to block her completely so she never plays at all. Which I did and do every time they try that crap. If I’m listening to rap I wanna hear new rap artists not some blonde Barbie making bubblegum pop. Read the room.
Hmm, not sure what I think about this. Yes, it’s not the worst thing in the world, but I feel icky knowing that so much shady stuff is going on behind the scenes. I also feel like all this money could be spent on things to elevate artists instead. Like, do a killer marketing campaign, like brat or bring back fun and stunning music videos idk… 🤷🏼♂️
@@TheSkinnyZ I guess paying to shove it down our throats and get the numbers without having to guide us to giving them the numbers through marketing is easier. Boring, but easier
16:10 is literally happening to me with the new bbno$ song it boy. Never searched for it, but when I search for other songs it sure does come up after immediately.
before: VERY INTRIGUED TO HEAR THIS NAOMI!!!!🥰
Girllllllll payolaaaaaa I’m loving this video
Illit’s Magnetic is one of my favorite songs right now and it has nothing to do with Payola. I just listened to it one day because I was told about them word of mouth by someone that watched the survival show.
Unfortunately because of payola we're less likely to find new songs this way. Instead of popular songs reflecting people's taste, songs are forced onto us.
I turned off spotify autoplay bc it kept on feeding me a tiny rotation of songs
What is the source of the clip at :50? That dancing is mesmerizing and I would love to watch more.
The worst payola is radio still. It counts too much on billboard charting
The entire billboard hot100 chart is a radio billboard in its literal sense, the song can be the biggest song, have streams, sales it still won't top the chart if it doesn't have radio, which is mostly paid.
Especially now that people don't even play radio as much. It's the streaming era.
People acting like there was ever a time when the music industry was a meritocracy is so funny, when even labels back in the day paid for their artists to be played on radio. the whole reason artists fight to get signed by a label is because of the resources they have and the connections\possibility labels have to push/promote their artists on a wider scale. nowadays no one watches music videos on tv or listens to radio (even RUclips is barely getting views), so it seems like Spotify and tiktok are all that is left. I’ve had Sabrina carpenter appear several times in shuffle for me but it was usually in a context that made sense (listening to pop) and I just skipped right away, so it wasn’t going to count as a stream anyway. A lot of ppl discover new music through Spotify’s discover playlist, so I don’t see how this is different. she’s been working at this for many years, so it’s not like she didn’t put in the work. and for Chappell I discovered her through a very small RUclipsr I like, and she’s also been in the industry for a while. I’m glad that after she was dropped by her label, she was signed by a new one that seems to actually believe in her and support her to the point of getting her playlisted and a gig opening for Olivia. plus she’s not just a streaming artist because the people are coming to her shows in droves, and she’s built a fanbase over the years as well
I thought it was so funny that Amazon music played flowers literally every time I started a ‘random’ playlist for a while there, and then Miley got kudos for being the first artist to get a billion streams or whatever, that was clearly manipulated
3:35 is that Goldie Hawn in the pink outfit??
Yes, and Taylor Swift definitely abuses it.
First time I heard of payola is when nicki accused cardi of using it, but I don’t even know if it’s true that cardi used it or not.
It’s crazy because super bass was literally the king of payola era
@@calebcreationofsound2182 tbh I would think a large chunk of major label artists do, its probably just considered normal by their teams
@@Kiran37369 same could be said about enough, tiktok creators were getting paid to promote certain songs
@@Kiran37369 SAY THAT!
the same few songs will auto play on my spotify dispite me blocking the song or the artist. This includes "wanna be" by megan thee stallion and glorilla eveen though I blocked it
Tayble Stiff is walking payola
i feel bad that a lot of these artists work so fucking hard and then their companies clearly do some bullshit with payola and their integrity goes out the window. im a hybe artist stan and i have watched groups like bts and svt grow over time and they worked hard to get where they are, they STILL work hard but working under hybe makes it seem like they have everything handed to them. The GP didnt start giving seventeen their flowers until pledis “sold out”, i cant even really enjoy their recognition without thinking payola or something similar was involved and it really does hurt
One thing for sure payola doesn't equal to ticket sales .... some rap girls keep canceling tour date and some can sold out... That's how we can identify who has payola, who has real fan a
Excellent video you perfectly broke down my experiences at the end how can you find me if you don’t know to look for me
after: hmmm I’m surprised there was no mention of Cardi B. Loved the video though!!!
15:32 - I had exact same thing but with Lunch by Billie Eilish. It doesn't matter what I was listening to and in what mode (e.g. smart shuffle/regular shuffle/recommended), Lunch was always playing next after any song I'd choose.
That was right at the time when the song was released (mid May) and continued till the end of June.
I think is like almost the big labels own the biggest radio stations.Only signed artist get played on big radios.Why never unsigned artist?Only maybe overseas but never in the US.
The paying of American music label's pay illegal to USA radio stations. This has been explanded to those Music Labels that pay Spotify to put their artists on play listings.
If Sabrina Carpenter starts playing after GG Allin, there’s reason to be concerned lol.
Yeah this shit needs to be outlawed. Totally fucks over unknown artists/artists who can't pay. Also allows the music industry to cut out people who have views or ideas they wouldn't like (AKA anti-music industry artists).
My Spotify refuses to not play Goodluck Babe by Chapelle Roan after anything I listen to finishes
I love Chapelle but she's getting pushed so hard to me it's a bit annoying and ruining the songs for me
I agree that payola is not that different from Oreo paying for better shelf placement or Coke placing their products in a TV Show or movie. But the difference with music is there are charts that track radio spins and streams to determine the most popular artists each week. If artists/labels are just paying for the radio spins and pushing the song into every streaming playlist, how can you accurately determine which artists are actually popular? There are awards that are given based on sales, streams and radio spins (BBMAs and AMAs) so if you don’t pay for radio and streaming, there’s a chance you won’t even get nominated. Even if your song had buzz or did well on certain platforms, you could be shut out of awards ceremonies completely because you didn’t pay so-and-so radio station to play your song.
The other thing that pisses me off about radio payola specifically is that stations are much less subtle about it now. I used to be able to listen to the 2-3 top 40 stations in my area for an hour before they started looping the same songs again. Now, they’re looping songs within 15-20 min. And that kind of looping behavior used to mostly happen on Top 40 radio stations. I used to be able to listen to Rock, RnB, Hip Hop stations and I’m sure they had payola but they were subtle about it. Now even those stations are looping songs within 30 min. I like the new Green Day song a lot but I don’t need to hear it 3 times in 30 min!
It's funny i was thinking Sabrina is Iggy Azalea all over again 10 years later 😅
me talking about invasion of payola by payola b
I only listen to my own playlists so I manage to avoid Espresso on Spotify 😂 I do like the song and sought out the video on RUclips
Maybe because I mainly listen to my own playlists on Spotify but whenever I get the "recommended for you" songs I never got Espresso nor Magnetic (when clearly they could cause I mainly listen to pop and kpop girls). I only knew these songs via Insta reels 💀 But just like RUclips ads, sponsored posts on social media etc it's no doubt companies pay lots of money to push their artists forwards. Whether it's legal, fair or not is not what will stop these companies to do all of this. It's just marketing, always has been (as you clearly showed)
Let’s all thank Nicki for introducing us to this word :)
Same thing when Ariana released her new album. She kept showing up on my list for some time even though i skip it each time it came on.
1:02 going off!! What is this clip from?
@@KeithBeez if you type in “Whitey’s Lindy Hoppers” it should come up! The dance they’re doing is called the Lindy Hop