The reason the genre has fell off is because mainstream rap has been degenerate culture for the past 10-12 years, and rapping about doing drugs, money and being promiscuous can only be cool for so long before people realize how cringe it actually is
@@josephjohnson1057EZ was rapping on what was going on in Compton like Furious Five was for NYC. No glorifying just reality and if you was from those towns your story was told in lyrical form
@@pauobunyon9791they was talking bout slapping hoes back in 88 family yes EZ was prolly speaking some more real shit then now but he saying that destructive mentality was a thing going on back then too family.
3:14 because rap was never meant to be mainstream to begin with; a good portion of rap's best talents tend to be underground or independent, especially now!
Neither were most genres lol, going back as far as elvis, counterculture becomes mainstream until people get tired of it and something new comes up and the cycle repeats
alternative hip hop is absolutely thriving. Think Freddie Gibbs, Run The Jewels, Blu, Billy Woods. Billy Woods owns his record label so he might be one of the closest if not closest to a grassroots rapper
I don't know if you were around for the pre 90s era of rap, but there used to be a time before everybody was a gangsta or drug addict. I wish we could get back to that.
Someone watching to much Candace Owens. Can't even appreciate art for what it is. A way of expressing yourself. And it has nothing to do with sex drugs and violence. I can rap about marriage, happy life, politics, family, etc. Etc.
I don't mean this in a negative way, but the thing about rap is that there is a very low floor when it comes to skill, but a very high ceiling when it comes to greatness. The gap between the worst and best is probably the widest of any genre. It is simply easier to make rap music, but is more difficult to become a true great in rap as greatness in rap requires skill that not many people have. It is a situation where there are too many rap artists and the oversaturation is creating and promoting bad music.
I don't know if it's alone in that regard. I think most genre's fit that mold. We've all heard pop songs with really simple lyrics that a child could write. I don't listen to country but I'm sure there's a ton of simple country songs where they play the same 3 notes the whole song. Rock definitely has. Brain Stew by Greenday is just power chords up and down the scale the entire song. You can pick up a guitar and play that today, it's honestly that easy. We just got the tools now to make anyone sound good in any genre if we want to.
I disagree. More people can sing than can rap. Being able to rap is a feat. And there are plenty of pop stars with awful lyrics who can't hold a basic tune (even with auto-tune) with wildly successful careers... I think you are conflating accessibility with ability. I think the problem is that too many people don't respect hip hop, assume that it is 'easy' to do and believe that they have a 'right' to enter the genre. Everyone thinks that they can learn to rap, take a hip hop class or two, or break dance (as we saw at the Olympics) through imitation since they think there is no real technical skill, no standards, and most importantly no one to tell them 'no'. As the video points out, it's just a springboard for a quick come up (or a means of economic of economic escape), so the quality of music you get from people who don't give a damn about the genre is usually pretty awful. Hence, the 'gap' that you refer to.
Being a real hiphop head and loving the culture is like being a real soccer fan. People gotta realise it wont always be up and up and up. Gotta be there for the rough times too. Every 'team' goes through a tough period
The music is just low vibrational. Hardly makes u wanna dance. All the topics and themes are violent, materialistic or vulgar. The POETRY has been all but extinguished. The original fans still remember when it was meaningful.
this is the point everyone forgets. Rap used to cycle through content shifts or different regions would have their own unique sounds balancing out the low/high vibrational themes.
@@Bernie2032there will always be lyrical rappers, I think the point they are making is that it is not mainstream. In the 2010s we had Dot, Cole, Wale etc making rap with bars that was mainstream and from this new generation post 2016 there is no one under 25 who can make albums like peak Dot, Cole, Drake etc
@@robertmartinjr.4537 since when did numbers indicate musical quality or talent? You think Drake and Taylor swift produce higher quality music than Vivaldi? Dumb mindset
You hit the nail on the head. Rap was my favorite growing up but now it's one of my least favorite. It's dumbed down, rarely original, garbage lyrics, trend followers instead of trendsetters. All I can stomach now is the stuff from the '90s.
It ain't like 2015-2020 no more everything just sounds the same, the beat, the concept, the lyrics sometimes are repetitive and the wrong artists keep blowing up.
@@JoseQuap0o nobody is complaining its good that artists are all using the same shit because that will inspire future creatives to be more unique which could start a whole new wave.. it always comes around full circle
@@JoseQuap0o Its the trend to hate on hiphop and say its dying whenever theres no charting rap songs which will make ppl think rap is actually dying... its all a facade to get views... why do you think these vids always make it your algorithim.... of course all similar content creators will make the same type of videos cuz they trying to milkf the algorithim.. Take every seat in the world
This is it. I was looking for a comment like this. The world has changed. The internet is no longer new. We are jaded with the medium of distribution/participation. I think the next step isn’t a new sound or new artist, I think it’s a new medium, a new way to participate with music/music cultures. I genuinely believe we need an infrastructure switch.
You was spitting the whole video. The culture need a reset (in the mainstream) to weed out the fakes and shine more light on those who respect the craft, culture, etc.
I would also say that losing rappers in the last 5 years like Juice WRLD, XXX, Young Dolph, Pop Smoke, Nipsey Hustle, and Mac Miller has had an affect on the rap game too.
Rap is over saturated. It happened to rock music too. Everything started sounding the same, over and over again. Kinda reminds me of what happened to the “hair metal” era. Excesses, superficiality, and over played tropes.
This rap bullshit is following the exact same path/trend of degeneration/collapse that happened to the Rock/metal music genre throughout the 1970's to the 1980's. There been countless documentaries on it but the most famous one that encapsulates it perfectly is "The Decline of Western Civilization part 1" (1981) and "part II, the metal years" (1988)
Kind of like how when rock fell off in the early 2010s, rap falling off will bring the scene back under the control of dedicated rap fans. So in other words the underground will become the only-ground.
I promise you, rap is going to be mainstream for at least 3 more decades. Rock n roll didn’t fall off for like 60 years, and now rap is taking its place. First it was jazz, then it was rock n roll, and now it is rap
@@Jake66132 Hip Hop is a 50 year old genre at this point. Also, there’s no hard and fast rule that a genre has to be around for a certain number of years before it can decline in popularity. Nobody is claiming Hip Hop is going to disappear. But by the numbers, its popularity has been declining since 2018. That’s just the facts
I'm old enough to remember all of the 90s (I was a kid the entire decade, but still remember). Most fans didn't give two fucks about mainstream appeal back then and the culture felt a lot more fun because the core fans decided what was hot, not casual fans I truly believe Hip Hop falling out of the mainstream will be great for fans who are passionate about the genre. The casuals are just going to have to find something else
@JRob1125 yall also tried to wholesale slaughter each other because some actor named Tupac told you to. I don't have a lot of respect for people that are so ignorant and incapable of thinking for themselves that they let a song dictact who the "opp" is. It's all a joke that should've ended with Pac and Biggie.
Trap is so played out. Every new rapper these days is either a Carti clone or some other over-autotuned mumble rapper like Cash Cobain. It’s not impressive and all sounds the same. Novelty rappers like Ian and Lil Mabu getting famous off this shit for the irony. Meanwhile the lyrical rap fans dying of thirst waiting for one of the old guard to drop. To me it reads the same as the decline of rock in the 90s, post-Nirvana. Rap is now 50 years old. By the time rock was 50 years old it was falling off bad. It makes sense.
Rap is where 'Hair Metal' was in the 80s, everything is so OTT and everyone literally has the same long Hair styles..including you...and if you know anything about how Hair Metal fell way off, hip hop is basically waiting for its Nirvana moment.
I think we’re beyond that point tbh. The Hair Metal era for hip hop was the shinny suits to snap era. Our Nirvana Moment was the Blog era which has passed. I don’t think the genre gets another one of those. Much like Rock will slowly faded in major cultural presence . There will still be amazing music being made but 50 years is a long time to be that youth movement. We’ve seen it with RnB an older genre fade slowly also.
I agree but the 'hair' moment was the later 2Ks with hip-POP (BEP, Lil Jon, FloRida, experimental Wayne and YM)...the Nirvana moment was 2010-13 with backpack rap, odd future, A$ap, Drake and black hippy.... This is the NuMetal stage😂😂😂 and yes everyone dresses and sounds the same with just a handful of gems
I know!! I’m hoping with the door closing here, fuck the country wave. I want the next great alternative rock scene (in that I also mean metal, nu metal, something)
dont forget to mention how modern rap jsut stole metal and rock influence around 2012-2013 and got labeled as "incel white kid monster drinking" music while the same crowd listens to rappers who think theyre rockstars while painting their nails, true story
😂 nah I'm incredibly grateful to have access to such an eclectic variety of music that has never been available in recorded history. 🙏 you're just grumpy
@@desiree896 shes one of the biggest rappers in your head... real rap fans know she pushed by the industry J's to ruin young girls minds, all of her numbers are fake and her art speaks for itself.. even with all the millions and fancy studio equipment she has access to her music sounds like poop.... the biggest rappers out rn are ppl like travis, drake, and kendrick
wdym we don't need poets back? alternative hip hop is thriving with excellent song writers and producers, good production and good song writing aren't mutually exclusive
@@babygrill01 ffs that’s not what i’m saying, i mean rappers don’t have to be a lyricist (although imo to be a good rapper you have to) there is a space in rap for club anthem /just fun party music. & if you wanna make that type of music you could at least be passionate abt it
@@desiree896 oh my bad bro. yeah I agree Ludacris for example wasn't the most innovative songwriter but is still a top tier rapper in understanding rhythm, song structure, cadence, and rhyme schemes. Those are different forms of artistry and not the only forms of artistry in rap. Artistry is withering away in the mainstream as you're saying
When 50 and Kanye went at it, Kanye won the sales battle. He didn’t just beat 50, he phased out the street thug era that made people like Nas say “hip hop is dead” and that was becoming stale. After that, 808s came out and revolutionized the genre. Without it, there would be no Take Care, or Trilogy from Weeknd. Even fashion in the game changed. A cultural shift will happen soon that will set new grounds to establish whatever will rule next just like it did in 2007. The catalyst I think will be Kendrick and Drake in a first week sales battle just like 50 v Kanye. That’ll determine not only who’s really over the other in terms of respect and influence, but it will phase out the things that have been stale about this era, and will establish a new foundation to build upon if a certain person wins. 🤔
Kanye vs 50 felt different to me because it inspired a change in the sound of hip-hop. It was about the music. When I was a teenager, it was validating to me that people were willing to listen to the backpack rap I liked over gangsta rap. This was 2007 and I'm from Louisiana. Trap music was already hot there even then. Lil Wayne could do no wrong. Drake vs Kendrick just felt personal. What musical inspiration can you take from that?
@@hahathatsgreat2 It can set the grounds for rappers like Denzel Curry, Doechii, Vince, Action Bronson, Schoolboy Q, JPEGMAFIA, JID, etc to one day be able to be at the forefront. The type of music they make can become more prominent in the future simply because the audience wants something else besides only TikTok viral music and stuff like that lol.
Kanye autotune was the start of the end for rap. Nas was right, hip hop was dead and has zombie walked since. Snoop was right when he said no one has their own flow or sound. Outside of the US, rap has fallen off for ages.
It kinda feels like the end of an era doesn’t it? It’s bittersweet. I miss the era just before trap became overly commercialized. 2010-2016 was such a great time to live through.
R&B is gonna come back because it’s the heart and soul. Remember I said that. Trap/Rap is gonna decline but true hip hop(lyrics with substance) will stay for sure.
💯 in truth I don’t mind it decaying. The subject matter of shooting ops, shooting drugs, being a criminal/thug, celebrating behavior like cheating with side pieces. Why would I want to listen to that and program my mind for a low life mentality. This is coming from someone who started by producing rap beats 15+ years ago. I used to idolize that crap but I grew up.
I have been saying similar things to friends...like once Drizzy, Cole and K Dot hang em up, the drop off is astonishing. Guys need to look at these dudes who have held on to their longevity and take notes, they RAP. I mean really use different flows, tempos, melodies etc. In short, they are creative. Lazy music aint cutting it anymore.
Drake got good lyrics but the sound is so basic no one interested in these 100 gigs😭✌️jcole is foodbank music how he even in the top 3 convos☠️and k dot gets carried by george floyd hype they not allat anyways
This is true tho theres barely any interesting mainstream sound not underground mainstream.(even tho underground rappers sound like the never grew up from the 90s). We need sonething new
@@Henochmq kid and curry are not household names. They're stars in the rap space but overall they're not My grandma doesn't listen to any rap music at all but she still knows who drake, Travis Scott, Cole, Kendrick, and Kanye is. Their names have transcended beyond the genre of rap. Jid and curry are not like that. Only rap fans know who they are still
I think there’s very few superstars because most people don’t wanna be superstars 99% people who come into rap to just make money and don’t care for the art. When you see artists like Travis Scott, Kanye west, Kendrick even drake you can tell they genuinely love this doing this
As I've gotten older, my musical tastes have evolved. While I used to enjoy hip-hop, I've found myself gravitating towards genres that offer a different kind of experience. I've become less interested in music that glorifies negative themes like debauchery and violence. I appreciate the artistic value and skill that goes into hip-hop, but I've found more fulfillment in instrumental music, math rock, and even older genres like 80s rock, country, and classical. It's a personal preference, and I respect that others may have different tastes.
Rap music will always be aimed at the youth. While you've gotten older and have moved on .......the negative and poisonous lifestyle glorified by rap music will continue to be pushed to a new generation of youth.
Not only are the gates open for anyone to come in, but the industry gatekeeps certain rappers, even when they have the metrics, and offer something new, largely because they don't follow today's mainstream "standards" of hip-hop.
@@cggc5871he’s not hip hop smh dats da problem hip hop birthed from struggle and the streets 😂 dat person doesn’t fit into black American music because hip hop has always been viewed as black folks music UNTIL the internet and everyone wanted to insert themselves into a culture NOT meant for dem it’s weird
All these culture vultures dat wanna use hip hop for Dey personal gain 😂and move on to rock music wen Dey done smh EM doesn’t go in hip hop platforms NOR was his music targeted towards da people who founded it 😂he skipped lines and it’s documented and appealed to White Americans NoR he has influenced our culture
Exactly, the game is way oversaturated. Ppl need to let things dilute, but I can assume that at least 50% of the ppl here don’t even know what that word means 😭
I love Joji as an artist so much. He really experimented with his sound and voice for years, followed his passions and it paid off. An authentic example of someone doing something they love for the right reasons
WE WANT ROCK AND METAL MUSIC BACK, period! So tired of Fruity Loops music I need real instruments and music that means something. Or at leats I want rappers start to explore, change the beats, look for inspiration in 80-90's rap sound. At this point most of the rap sounds generic and boring. I think only Yeat and Ken Carson saving rap scene now
Rock and Metal will never come back. The genre is tapped out which is the same problem rap faced today. Those musicians in that genre grew up without video games and internet, they did nothing but stay at home and play their instruments all day, that’s not happening with the youth these past 25 years.
I feel like pop is going to fall off soon, and I honestly think metal and rock are set for a huge comeback. The artists in those genres are young, hungry, and super inventive. When they finally hit their stride, it’s going to be unlike anything we've ever seen before.
Am a hip-hop head but I loved 90s rock( don't care what rock purist say about 90s rock😂). But I hope rock comes back, the creativity for rock is fathomless. It isn't constrained like hip-hop. From ballads, metal, punk, alt, grunge....so much variety. But rock fell off after the 90s because of a drop in talent and creativity
I'm sorry I should have explained. Rap music used to mean something back in the day. Now the industry execs only sign gangster rappers to their labels and tell them all the negative stuff to say and the way to act which severely hurts the youth in my opinion.
I’m happy it is too, it’ll get us rid of these posers who use Hiphop as a launching pad, now they can just gone n do country. Also I think the new generation isn’t motivated to be artists they want money. Long as they have a check they don’t care
I was saying this back in ‘16 when everybody and their mother were SoundCloud rapping. The quality of lyrics were absolute trash, and vultures like Post Malone, G-Eazy, Fat Nick, Lil Pump, and Bad Bhabie were getting regular play time. Once my military friends who didn’t listen to rap previously (they actually clowned it) started mentioning these “rappers” and talking about “this goes hard,” I knew it had gotten too mainstream and watered down, and it was only going to get worse. Country fans CRUSH posers who try and make a quick buck with poor quality. Rap seemed to be the only genre where they’d sign off on bozos like Malone and G-Eazy. Of course, it ended up getting worse with likes of Lil Pump, Jack Harlow, Ice Spice, Sexxy Red, hell even Da Baby and Cardi B in some ways. It was clear as day then that these folks didn’t respect hip hop nor understand its culture and origins, yet once the mainstream listeners got a hold of it, they acted as if they knew what legit good rap/hip hop was. The writing was on the wall about a decade ago. But I agree; we need this reset. Stop letting everyone get in, and stop letting casual/new listeners feel like they know legit hip hop.
it's impossible to gatekeep in the social media era. There is no quality control squadron. Whatever is controversial or engaging enough, good or bad, will get attention and a whole lotta money behind it
@JWlloski-d8r I see Drake as simply a reflection of the taste of the average casual hip-hop/RnB consumer. When Drake started to really get ridiculously big around 2016, it coincided with a sharp decline in what we had expected of Drake quality with Take Care, NWTS and IFRTITL back to back to back, his best music was already behind him at that point. That speaks to the actual talent drought the genre has experienced from the mid 2010s til now, to the extent that numerous one hit wonders plus a frustratingly declining Drake had to carry the torch for mainstream side of the genre. Wayne was never the same too after jail and the Birdman fiasco. Drake got too comfortable at the top and started winging it in the stu.
It will never fall off. Even pop musicians aren't selling the same. I personally think people are just over celebrities and the artists today aren't exciting as they used too. Too much mediocre is being promoted
I was a teenager when rap came out in the late 70s and early 80s, but its high time for some new youth music to come out of the grassroots totally different than what came before.
"Science project" rappers is a great way to describe them actually. I think you have a point about it being a good thing tho. All of the suits will just fall back and make science projects with other genre's.
What’s really contributed to modern hip hop dying out is everyone that’s dying or getting locked up. Imagine where the game would be if we still had X, Mac, Dolph, juice, thug, peep, tay k, pop smoke, jayday, even 2pac and biggie. And countless others. Imagine if all these people could’ve grown old. Rap would be totally different
Half those were big pre 2015. This sound like a bot comment. Tay-k would be washed if he was still around. The only three I can give you are X, Popsmoke and Juice as they all had a unique niche. Especially the latter two who had consistent hot songs and hits
Bro eazy e died but we still have 4 members of NWA left. ODB died but we still have most of Wu--Tang left. Hip hop is not dead bc we don't have leaders but bc there aren't enough people seeking alternative hip hop. Yes labels absolutely have all the financial resources that make sure they profit off of every artist including mass marketing but if we don't reject their nonsense then that's on us as a people
that’s actually a really good way to put it. i see people getting offended about bro saying rap falling off but like he said it’s not a bad thing. people are trying new shit and eventually a new sound will come out of it and new up and coming artists will get their shine
I actually see this as the post-grunge era of rap. This was the era when rock began a slow decline. I see this as the slow decline of rap’s popularity. It won’t die completely just like rock, but it will become less and less relevant as other music takes over.
This why I love Metal as I do. All three major attempts (Hair Metal in the 80's, Nu Metal in the 90's and metalcore in the 2010's) to commercialize the genre by the music industry failed, and have been relegated to the past. And now the genre can continue to exist for the people who love it and don't give a damn about it being mainstream again.
The best thing about the mainstream rap falling to the ground is that it brings everything back to where it was in 1978 where the only people left doing it are the ones who genuinely love to do it and brings it back to park jams. Anyone looking to abuse it won't have the time or patience to do it so they will leave it alone.
i don’t feel like rap is dying, i think it’s the fans that just listen to what they like, and are not really trying to find new artists to listen to. A lot of great artist coming up this year🎉
I think rap has been oversaturated with style over substance songs and artists and following the drake beef especially listeners are hungry for lyricism that has been largely absent in the scene, but I think it will see a resurgence once more lyricists replace the listening volume that rap has lost.
@@cggc5871 Use your brain how ain’t got nobody trying listen to Em when he’s got over 76 million monthly listeners and Tom MacDonald is fuckin trash why even put him and Em in the same sentence you can’t be a hip-hop fan if you say on the spectrum shit like that
@@cggc5871 The only one who is goofy is you thinking that same washed out sound will remain you are basically asking people to listen to the same sound for 50 and 60 years to come that is never gonna happen, so you are the one who is really goofy frfr.
@@cggc5871 NAH we dont want super lyrical shit like Kendrick lamar or Joe badass...we want 2000s type rap where it was somewhat lyrical, hard, and worth dancing to.
I hope we get something new and interesting soon. The SoundCloud and emo rap era felt like such a sea change. The closest thing we’ve got to that in the 2020s is probably rage but the rap scene doesn’t seem to have the same momentum it had when I was in high school. Things have gotten stagnant.
Definitely agree with a lot of what you said. Rap DOES need a huge reset. Too many people sound the same, too many trash rappers, too many executives in the space only for profit
Nothing but facts here. The capitalism and trends have cooked urban music, I wouldn’t say it’s dead but definitely on life support. I miss the blog era honestly. Side note: if you guys fw underground hip hop or R&B I review/react to a lot of dope upcoming artists on my channel. Tune in and update your playlists🔥
@@iusedtobepay Nah, you're just wrong. Album sales are useless in the age of streaming. Look at the acts on tour and thats where the moneys at, and they wont disclose that money. Reality is rap is still extremely popular, they're just not mainstream artists. Yall get too caught up in the internet/ media thinking its real life. The numbers are fake, the bodies in the venues say something different. Kendrick and Drake are more alike than they are not alike, they both industry babies. Most talented rappers are not in the industry, and they're selling tickets and merch.
he literally mentions in the video how travis scott is the latest rapper doing that 😭 name one rapper doing his type of numbers and maintaining them as long as he has that came after him
True its him , 21savage, drake, kendrick, future, youngthug, eminem and gunna(if the albumis good) that can still do numbers anymore and with the women, its even worse @@iusedtobepay
I think Juice WRLD was the most poised of all recent new artists to become a superstar…RIP He had the raw artistry to make it happen and was super adaptable
As someone who was around when rap was more lyrical, it’s apparent that people want more from artists… unless you’re passionate about the art form or find ways to creatively reinvent yourself, it’s impossible to consistently drop music that captures others, especially if you don’t have the talent or the drive to sharpen your skills. Even if rap doesn’t immediately reset with a batch of new artists, I’m just happy that legacy artists have a chance to rise again & make the money they deserve
I’m so glad you called out Post Malone. I’m just so surprised that he doesn’t get the same criticisms as Drake. Dude is more of a culture vulture than Drake but somehow i feel he gets a pass. Why?! I really don’t know and it baffles my mind. Maybe if Kendrick calls him out on it people would finally realize who he really is 🤷🏽♂️
It's because we have seen White faces do this before so, historically speaking, we already knew he was gonna do it. Who is his core audience? It damn sure wasn't the core Hip-Hop fans because we knew where he was going to go from the jump. We can protest the artist but we can't gatekeep who listens.
Rap has lost its ability to trendset. That's the only reason that it's falling now. But, what is not being paid attention to is the resurgence of independence in Rap/Hip-Hop taking us back to grassroots. Because Rap has so many sounds and diversity, it's best to undertake a direct to consumer approach when reaching new people, giving artist also time to create quality music for core fans versus quantity trash for fly by nighters. This also gives the fans the option to choose what songs will be popular and select the new superstars, but we can't negate the older legends. DTC will help Hip-Hop/Rap stay atop of the game.
I do feel like Travis Scott was the last person to fully become a superstar amongst other mega stars (Nicki, Drake, Cole, Kendrick, Kanye, etc). I don't think anyone else after him was able to reach that level of super-stardom. We lost some artists over the years who would've been on the same level as Travis, but unfortunately, they're not here to see that level of fame. Hell, some may have even fallen off or aren't getting that push by the industry. It would only be a matter of time before these veteran acts retire and there'd be no superstars in the rap scene to pass the torch down to.
@@silversoulken but you can't deny that we aren't seeing many artists being pushed into the spotlight for them to become the next superstar, it's not "doom and gloom" if it's straight facts
@@romanrevenge58 firstly, internationally? Hell no. Secondly, future been popping since 2012 before travis even dropped his first tape so I don't see your point here
When I saw this title my first thought was “isn’t it interesting that right as rap starts falling out of fashion that’s when the female rap artists start blowing up”, and then watching this and seeing people like Meghan, Doja or Simz not even get a mention is crazy. Like you can say they’re more pop but that critique hasn’t stopped people like Drake. Idk, they deserve more of a shout out for what they’re doing atm and I think a discussion of why they’re picking up now as rap is leaving the mainstream could be really interesting
I feel like rap really took a huge slap during the SoundCloud and Clout Chase era, sure, we had talent (Juice World, X, Lil Uzi, Denzel Curry, Playboi Carti, etc) where anyone really could make a mediocre song and it'd go super viral. You even had influencers making mediocre music despite the lyrics to get a quick lick and not being very lyrical to your die hard super hip hop fan. I do feel like we had upcoming artists becoming stars (Lil Baby, Gunna, Polo G, Lil Durk) but now these guys are now slowly losing momentum.
real 2016 fans knew polo and durk not gonna last... they came from streets and want to but will never be mainstream, they can switch they sound all they want they image is what stops them
@@bane8305the single person to know Polo G in 2016 here? In this comment section? Also durk is still standing strong The street image has never hurt your chances of staying on top in rap music
Black artists have to diversify: pop, country, rock, EDM and other genres, and must get back to exploring and innovating. The rap moguls sold out the genre multiple times for their own bag without protecting the genre. Now rappers will return to storytelling, making complex and interesting music with their own sound. PM Dawn, Lauryn Hill, etc
Let me give some info. The reason why we still have top runners like Kendrick, Nicki, Cole, Drake etc is because they blew up in a time where music consumption was different. It was the mixtape era and people like me used to listen to their projects on sites like Datpiff, when they were still up and coming. Physical copies were also an imperative factor as it hadn’t completely died out yet. The most important part is they gave us time to digest their bodies of work. In the physical copy days people used to wait in line and buy an album, and that was the only thing they would listen to for years on end because that was their only access, one copy and a player. Artists would take one to two+ years to release more music and give the consumer time to digest the project. Albums were also shorter and more diverse in terms of sound. It’s the reason why you’ll ask a lot of J.Cole fans what their favourite Cole album is and almost all of them will say 2014 Forest Hill Drive, or with Drake fans saying its Take Care, or with Kendrick fans saying TPAB or GKMC. These are albums we cherished and digested before the streaming era. Now that streaming is prevalent, music is consumed faster, and albums have to come out more often because streaming pays less. We, who came up during physical and mixtape era cling on to the Drakes and the Kendricks, because we appreciate them different. Let’s look at the bigger picture. Record labels and streaming. You have an artist who blows up in today’s time and would release a project with 20+ songs. They then make the same sounding songs because their contract perhaps states a deadline for each album. The album cannot be less than 20+ songs (if stated in their contract) because, streaming pays a fraction of a penny, meaning it has to be quantity over quality. This then turns into what you talked about on this video. I wouldn’t entirely blame it on the culture and rappers not coming up with creative concepts, we as consumers are also responsible. Labels like a formula that works. So if they see that drill is popping they will most definitely sign drill artists because it would be lucrative at that point. It will eventually dry up, because music is being consumed at a rapid rate and artists have to put out high volumes of music, which defeats the point of appreciating the art and giving it time to grow on you. Thats why people still call GKMC a classic, because it was not rushed, it was understood. There are a lot of gems in Raps underworld, labels just won’t commit because its not the “it” thing right now in todays ecosystem, and most of these artists are either signed to smaller departments or are independent, meaning they have to work with what they have. I don’t know if Country or Pop will suffer the same fate, I guess time will tell. It’s the “it” thing right now and labels will obviously invest more into these acts and control who sees what and how. And almost everyone wants to be included. I mean if we’re all listening to the same song we all feel a sense of connectivity and belonging, thats just human psychology. I mean Shaboozey’s still no.1 on the Billboard 100 right?
I actually disagree with you when it comes to the letting music digest part. If you look at most of the top rappers, they all released tons of music in the beginning of their careers. Eminem's 3 best albums all came out in a span of 4 years from 1999-2002. Kanye dropped an album every year from 2004-2013. Future dropped like 4 projects in 2015 alone. Travis Scott released 5 projects from 2013-2018. I think the true superstars of rap actual love music and because they love music and making music they don't care as much about things like when to drop a project and what the fans think and it results in unique sounding music. Where the guys that actually care about when to drop and whatever care too much and it ends up making the music sound generic
@@joyboy1720 I get you 100%. But remember I said one to two years span. Future did what he did at a time where the music climate was different, 2015. People were still consuming music different, my generation and the one before it, so with Future it worked out for him. Also he evolved the sound over the years and not many rappers sounded like him so he was never stuck. It was always interesting to see what was next “for the time the music came out”. Also Future started taking breaks later in his career too. He’s gone two years without releasing an album, which makes you listen to his older songs more because thats all you have. Also Ye and Em never really dropped a project every year. You can go look at the dates. Ye didn’t drop in the years 2006, 2009 and 2012. Life of Pablo came out 3 years after Yeezus. Em did not drop in the years 2001 and 2003. So yeah bro. I get what you mean though the albums obviously have to be really good, and sometimes people prefer their artist to drop regularly and it works. But if it’s too regular like in today’s world with so many artists, there is only a handful of songs you would listen to off an album because some people genuinely can’t keep up. The term “Mid” is really popularised nowadays, but back then I wouldn’t say the same. Not every album was good of course and people have opinions, but people genuinely cared more back then. If the music has replay value and is memorable because of the moments and worlds artists create with an album then it will stick, like what Travis did with Astroworld. I mean there will never be another Future, Thug, or Travis. Just think about the time they blew up and what it was like back then, and maybe you’ll try to understand my point. I mean bro literally said in the video that the last superstar to come out of rap was Travis, and I agree with him. Travis nearly outsold Sabrina Carpenter and it was just a re-release of his 10 year old album, you see what I’m saying? Travis literally blew up right before 2016, and I think streaming ramped up quite a bit around that year. Im not saying you’re wrong with the point you were getting across, you’re right, there’s a few exceptions. Art is subjective at the end of the day🥂
I think its very similar to how things work in business. Once something get too big, it implodes and then all the excess is cut off, but whats left is just the vital stuff and then that leaves room for actual innovative things to flourish out of it
Rap is the only genre where you listen to/pay to listen to someone brag about how they’re better than you, get more money than you, get more women/men than you, and basically roasting you the whole way through. With a few exceptions, I am now listening to rap less and less just because once you’ve heard one song, it feels like you’ve heard most of them. Lyrics aren’t substantial anymore, the producers/engineers should really be the ones getting the most credit since the beats carry a majority of the songs. These rappers are becoming more egotistical and disillusioned. I feel like this is all by design. Currently listening to more international stuff (mostly 80s city-pop and oldies/soul/Jazz) and it feels like my sound has been cleansed
Bruh you sound like me lol. I also listen to rappers like Lecrae and Sho Baraka when I want my rap fix but I've been on jazz, chill wave, alt rnb much more lately in my 30s
the Roddy, Boogie, Polo, TJay, Baby & Durk wave is over Durk next album will tell a lot…I’m not judging the sales either, I wanna see if he’ll mature or still try to cosplay King Von
Im 27 so I grew up on that 2011 era when Tyler The Creator , A$AP , Chief Keef , Wiz Khalifa etc were the new kids on the block. 2024 is the first year I feel like hip hop is truly declining
Looking at a lot of RUclipsr reaction videos, with Gen Z getting into yacht rock, etc and a lot of younger people getting into bands influenced by '70s, '80s, '90s rock... Especially in Australia, with New South Wales bands like Sticky Fingers, Ocean Alley, Lime Cordiale, DMA's, Hockey Dad, Dope Lemon and Skegss. They tour internationally and chart on the mainstream charts. Good to see the younger generation get into rock music, again. 🎸🎉
I think (mainstream) Hip Hop needs to rediscover who their audience is. Who is this music for now? Personally I’m excited to see where the genre goes :)
The fact that rod wave is never brought up in this conversation is insane to me. It’s probably because he’s selling out “superstar” venues with 80-90% black folks
The world doesn't need a new superstar that's for sure, those days are over. We just need real human made music, warts and all, no autotune and good meaningful songwriting. Worshipping a superstar is a thing of the past as those people no longer have their own talent or opinions.
This is one problem I have with hiphop. No other genre kills their artists like hiphop. The culture around Rap is responsible for killing many upcoming artists. We lost Mac Miller, Juice and many others
told y'all hip hop is dead/dying & ya said I was bugging lol 🤷🏾♂ it's over saturated + terrible economy + streamers / online personas leading the way in terms of market share of the youth
rappers like NLN have been dropping since 2017 and even gone on streaks of a song a week but still have 3k monthly listeners… to me it feels like we aren’t shedding light on the right rappers
Rap ain’t fallin off. Social media and Spotify just got yall addicted to numbers like some fuckin nerds now anybody that isn’t constantly going top 10 every time they drop has all the sudden "fallen off"
(not saying black america deserved this).... but this is what american culture gets for rejecting art for clout. the industry is a virus. 😂 like holy shit yall co-signed Lil Yatchy wtf did you think was coming next? another Nas? naw yall got Lil Nas X hahahah
I think falling off meaning that rap is not going to be in the mainstream space. For the last 2 decades rap was the dominant genre, before that was pop and rock. Its just how it goes when a certain genre has its moments like rock had a hold on the music industry for the longest time, its not dead but it definitely took a backseat to pop and rap.
@@SniperXD-qo3jlcorrect but half wrong, pop is always the mainstream genre. Pop includes every single genre that is popular. Pop in each decade sounds different. Motown was pop at one point rap was absorbed by pop
They don't want "gems" they want anybody desperate to make it in an industry that wouldn't piss on em if they were on fire. They don't want humans to think or have emotion or any of that that's why a lot of its soulless now. And when I say desperate I mean someone with an obviously negative influence (lika redd ora ice spice) desperate to have money and fame without necessarily having 0 talent, but will put out any type of song about nonsense as long as you throw a stack of money at em.
Prince explained this in an interview in the early 2000s. These labels are rich guys in suit and ties, they don't care about music. They care about money and what gullible person they can turn into a brand and pimp out.
@@albondeb3364No they aren't dangerous, they're not going to make money for the labels because they aren't pop or won't subject themselves to do idiotic stuff on the internet for shock value and make tiktokified dumbed down music since that is what's popular these days. Labels cannot pimp true talent and creativity because a true artist will never sacrifice those things or objectify themselves for attention and money.
@@kyngqyou444what say you about the fact that only fakers and actors are allowed into the industry? And how the public will only ever accept fakes and vultures like Drake, Central Cee and Lil Baby while the real artists stay ghostwriting and on the underground?? It feels racist. Like, does this happen in any other genre of music?
Rap died for me the moment X and Juice Wrld passed. Mainly X for me, he really seemed like he wanted redemption in the end, his music changed as he got older but we never saw his full potential.
Doechiii from TDE who just released her debut mixtape has the highest potential imo of becoming the next rap star, especially since she can sing as well.
The chick who released What It Is 😂, she’s gonna have to try a lot better than that if she’s gonna be the next rap star plus Schoolboy Q had a better release this year anyway.
Its definitely a good thing. As commerical rap music declines, the need for drake will also be redundant. He doesnt have the capacity to make a take care or NWTS again. Just a guess.
recently came across your channel and i love your videos brother!! first one i saw was why you think future is one of the greatest, and i loved that video
I like some rap but I don’t like how a lot of young people have no appreciation for so many other genres. I’ve never liked it when people were more concerned with what kind of music will make them look cool than what sounds good to their ears. I would love if more people could appreciate jazz, classical and rock.
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The reason the genre has fell off is because mainstream rap has been degenerate culture for the past 10-12 years, and rapping about doing drugs, money and being promiscuous can only be cool for so long before people realize how cringe it actually is
and how destructive the influence is in real life
Old head here. This has gone on since ‘88 when Easy E brought the gangsta image into the fray.
@@josephjohnson1057EZ was rapping on what was going on in Compton like Furious Five was for NYC. No glorifying just reality and if you was from those towns your story was told in lyrical form
Also rapping bout taking someone's life , even tho that's always been a thing in rap
@@pauobunyon9791they was talking bout slapping hoes back in 88 family yes EZ was prolly speaking some more real shit then now but he saying that destructive mentality was a thing going on back then too family.
3:14 because rap was never meant to be mainstream to begin with; a good portion of rap's best talents tend to be underground or independent, especially now!
Neither were most genres lol, going back as far as elvis, counterculture becomes mainstream until people get tired of it and something new comes up and the cycle repeats
@@gvngbvngiggy yeah even metal was supposed to be neurodivergent and different
Basically everything was except for maybe newer pop
That's a lie I been hearing for 20 plus years
then why did it work in 2016
Hipster take... You a hater for real! if you dont like it dont listen to it
Rap went through its commercialized era. Now we need grass roots era
rap needs its jojo siwa era
alternative hip hop is absolutely thriving. Think Freddie Gibbs, Run The Jewels, Blu, Billy Woods. Billy Woods owns his record label so he might be one of the closest if not closest to a grassroots rapper
That's a nga 😭
After hairmetal came grunge then the end of the rock era
No?
Yup
Rap is going the way that all music eventually goes. Soon, kids will hear rap and think it's classical music.
Some of us found actual classical music and think is better.
It won’t stand the test of time. Like glam metal
Its the same way 80s sounds so archaic to us. Personally im glad it was good for a while but everyone stealing X’s flow was so annoying
@@kichigan1metal listeners are also like Classical listeners
@@AlbertoLezamaGarcia oh shut up even x admitted it wasn't his but go off
Rap falling off is music to my ears. The majority of it is poison to our community.
Agreed.
💯💯💯💯💯
I wish my country follows your footstep because my goodness it is running my country badly.
I don't know if you were around for the pre 90s era of rap, but there used to be a time before everybody was a gangsta or drug addict. I wish we could get back to that.
Someone watching to much Candace Owens. Can't even appreciate art for what it is. A way of expressing yourself. And it has nothing to do with sex drugs and violence. I can rap about marriage, happy life, politics, family, etc. Etc.
I don't mean this in a negative way, but the thing about rap is that there is a very low floor when it comes to skill, but a very high ceiling when it comes to greatness. The gap between the worst and best is probably the widest of any genre. It is simply easier to make rap music, but is more difficult to become a true great in rap as greatness in rap requires skill that not many people have. It is a situation where there are too many rap artists and the oversaturation is creating and promoting bad music.
But so many times I think that if they just have better and way more interesting production, the music would be way better
That’s very true!
I don't know if it's alone in that regard. I think most genre's fit that mold. We've all heard pop songs with really simple lyrics that a child could write. I don't listen to country but I'm sure there's a ton of simple country songs where they play the same 3 notes the whole song. Rock definitely has. Brain Stew by Greenday is just power chords up and down the scale the entire song. You can pick up a guitar and play that today, it's honestly that easy.
We just got the tools now to make anyone sound good in any genre if we want to.
perfectly put
I disagree. More people can sing than can rap. Being able to rap is a feat.
And there are plenty of pop stars with awful lyrics who can't hold a basic tune (even with auto-tune) with wildly successful careers...
I think you are conflating accessibility with ability.
I think the problem is that too many people don't respect hip hop, assume that it is 'easy' to do and believe that they have a 'right' to enter the genre.
Everyone thinks that they can learn to rap, take a hip hop class or two, or break dance (as we saw at the Olympics) through imitation since they think there is no real technical skill, no standards, and most importantly no one to tell them 'no'.
As the video points out, it's just a springboard for a quick come up (or a means of economic of economic escape), so the quality of music you get from people who don't give a damn about the genre is usually pretty awful.
Hence, the 'gap' that you refer to.
Being a real hiphop head and loving the culture is like being a real soccer fan. People gotta realise it wont always be up and up and up. Gotta be there for the rough times too. Every 'team' goes through a tough period
Perfect analogy with my FC Barcelona
@@khanyisaking4890 I feel you 😭, we in the duldrums
Rap has never been on the down n down tho lol. Like ever in our lives until now. And thts alarming.
I lived through 2006-2010 which in my opinion was a terrible time for rap music.
Facts facts facts. Stick with it. The art will be more daring and less commercial. More room for growth and experimentation.
The music is just low vibrational. Hardly makes u wanna dance. All the topics and themes are violent, materialistic or vulgar. The POETRY has been all but extinguished. The original fans still remember when it was meaningful.
You say that as if people don’t make lyrical rap like JID and Denzel. If you actually cared and wanted to listen you’d find it.
Listen to Sistanem by JID and say that isn’t poetry. Just because Drake releases trash doesn’t mean the genre has no substance
this is the point everyone forgets. Rap used to cycle through content shifts or different regions would have their own unique sounds balancing out the low/high vibrational themes.
@@Bernie2032there will always be lyrical rappers, I think the point they are making is that it is not mainstream. In the 2010s we had Dot, Cole, Wale etc making rap with bars that was mainstream and from this new generation post 2016 there is no one under 25 who can make albums like peak Dot, Cole, Drake etc
Slow down goofy wit ur dweeb ahh dictionary recitials😭✌️they want sum to dance to they not listening to a spelling bee☠️
People are tired of mumble rappers,ringtone rappers, tik tok rappers. Let it fall off💯
As a 90s/2000s rap fan, I 1000% agree
Rap died with xxxtentacion and juice wrld
Xxx was horrible though
@@anon2427someone who could pick and choose his style of rap and still produce good numbers is horrible…..
Ight
@@robertmartinjr.4537 since when did numbers indicate musical quality or talent? You think Drake and Taylor swift produce higher quality music than Vivaldi? Dumb mindset
You hit the nail on the head. Rap was my favorite growing up but now it's one of my least favorite. It's dumbed down, rarely original, garbage lyrics, trend followers instead of trendsetters. All I can stomach now is the stuff from the '90s.
It ain't like 2015-2020 no more everything just sounds the same, the beat, the concept, the lyrics sometimes are repetitive and the wrong artists keep blowing up.
2016 started all this 😂 don't complain now
@@JoseQuap0o nobody is complaining its good that artists are all using the same shit because that will inspire future creatives to be more unique which could start a whole new wave.. it always comes around full circle
@@bane8305 every hip hop content Creator is complaining about the state of hip-hop. Take several seats
@@JoseQuap0o Its the trend to hate on hiphop and say its dying whenever theres no charting rap songs which will make ppl think rap is actually dying... its all a facade to get views... why do you think these vids always make it your algorithim.... of course all similar content creators will make the same type of videos cuz they trying to milkf the algorithim.. Take every seat in the world
J.I.D. Is the last hope for the younger generation.
Its bigger than just music, the whole world is slowing down, everyone getting more isolated
True
This is it. I was looking for a comment like this. The world has changed. The internet is no longer new. We are jaded with the medium of distribution/participation. I think the next step isn’t a new sound or new artist, I think it’s a new medium, a new way to participate with music/music cultures. I genuinely believe we need an infrastructure switch.
@@nolongerinvolvedfacts
@@nolongerinvolved
Actual, real, and honest comment.
Yea but isolation should mean content and entertainment should be on the rise
You was spitting the whole video. The culture need a reset (in the mainstream) to weed out the fakes and shine more light on those who respect the craft, culture, etc.
I respect your comment, this thing either has meaning or no meaning
I would also say that losing rappers in the last 5 years like Juice WRLD, XXX, Young Dolph, Pop Smoke, Nipsey Hustle, and Mac Miller has had an affect on the rap game too.
You could argue that for sure but honestly rappers were getting smoked just as bad if not worse in the 90s and rap was still gaining momentum. 🤷🏾♂️
@@dazeworkx and juice we’re supposed to make everyone level up
@@rhymeiotastic3353I would argue juice wouldn’t, but that’s just me
If xxxtentacion was still alive he would be running shit, and his presence in the rap game would make other artists try to make better music
@@dazeworkyeah literally y’all lost the two biggest pillars and rap and the culture still grew.
Rap is over saturated. It happened to rock music too. Everything started sounding the same, over and over again. Kinda reminds me of what happened to the “hair metal” era. Excesses, superficiality, and over played tropes.
Thanks a lot Emo! 🤣🤣🤣
This rap bullshit is following the exact same path/trend of degeneration/collapse that happened to the Rock/metal music genre throughout the 1970's to the 1980's. There been countless documentaries on it but the most famous one that encapsulates it perfectly is "The Decline of Western Civilization part 1" (1981) and "part II, the metal years" (1988)
Kind of like how when rock fell off in the early 2010s, rap falling off will bring the scene back under the control of dedicated rap fans. So in other words the underground will become the only-ground.
I doubt that
I promise you, rap is going to be mainstream for at least 3 more decades. Rock n roll didn’t fall off for like 60 years, and now rap is taking its place.
First it was jazz, then it was rock n roll, and now it is rap
@@Jake66132 Hip Hop is a 50 year old genre at this point. Also, there’s no hard and fast rule that a genre has to be around for a certain number of years before it can decline in popularity.
Nobody is claiming Hip Hop is going to disappear. But by the numbers, its popularity has been declining since 2018. That’s just the facts
I'm old enough to remember all of the 90s (I was a kid the entire decade, but still remember). Most fans didn't give two fucks about mainstream appeal back then and the culture felt a lot more fun because the core fans decided what was hot, not casual fans
I truly believe Hip Hop falling out of the mainstream will be great for fans who are passionate about the genre. The casuals are just going to have to find something else
@JRob1125 yall also tried to wholesale slaughter each other because some actor named Tupac told you to. I don't have a lot of respect for people that are so ignorant and incapable of thinking for themselves that they let a song dictact who the "opp" is. It's all a joke that should've ended with Pac and Biggie.
Trap is so played out. Every new rapper these days is either a Carti clone or some other over-autotuned mumble rapper like Cash Cobain. It’s not impressive and all sounds the same. Novelty rappers like Ian and Lil Mabu getting famous off this shit for the irony. Meanwhile the lyrical rap fans dying of thirst waiting for one of the old guard to drop. To me it reads the same as the decline of rock in the 90s, post-Nirvana. Rap is now 50 years old. By the time rock was 50 years old it was falling off bad. It makes sense.
this pre nirvana hopefully
corny mainstream listener
@@poorchoicefwords exactly, like is this dude even real¿
Trap is played out? Barely anyone makes trap anymore. Trap needs a comeback if anything
Yeah, and that is the majority of rap now. It's about time rap died.
Rap is where 'Hair Metal' was in the 80s, everything is so OTT and everyone literally has the same long Hair styles..including you...and if you know anything about how Hair Metal fell way off, hip hop is basically waiting for its Nirvana moment.
There were a bunch of bands before Nirvana that contributed to that major cultural shift, but point taken.
I think we’re beyond that point tbh. The Hair Metal era for hip hop was the shinny suits to snap era. Our Nirvana Moment was the Blog era which has passed. I don’t think the genre gets another one of those. Much like Rock will slowly faded in major cultural presence . There will still be amazing music being made but 50 years is a long time to be that youth movement. We’ve seen it with RnB an older genre fade slowly also.
@@MartyMcFly__25 I agree
We already had that moment I feel and it came and went because who was apart of it died. Not to sound morbid or anything but yeah.
I agree but the 'hair' moment was the later 2Ks with hip-POP (BEP, Lil Jon, FloRida, experimental Wayne and YM)...the Nirvana moment was 2010-13 with backpack rap, odd future, A$ap, Drake and black hippy....
This is the NuMetal stage😂😂😂 and yes everyone dresses and sounds the same with just a handful of gems
As a metal head, all I gotta say is "First time?"
Based, brother.
Metal still isn’t the same & I wish it was, but once it got mainstream it really killed the progression, djent became the new wave and killed it tbh
I know!! I’m hoping with the door closing here, fuck the country wave. I want the next great alternative rock scene (in that I also mean metal, nu metal, something)
dont forget to mention how modern rap jsut stole metal and rock influence around 2012-2013 and got labeled as "incel white kid monster drinking" music while the same crowd listens to rappers who think theyre rockstars while painting their nails, true story
@@hurdyu4146metal has had some insane albums this year it's just not mainstream
The music industry is falling off period
😂 nah I'm incredibly grateful to have access to such an eclectic variety of music that has never been available in recorded history. 🙏 you're just grumpy
I don’t know about all that. Metal is starting to get more popular
The music industry has been on a downward spiral for most genres since 2015.
I feel you bro
I just started noticing mainstream is shitty
On the other hand, Country and Regional Mexican has blown up
i agree & i don’t even feel like we need the poets back in rap, but we could at LEAST get people who gaf about rap as a whole
like how is ice spice one of the biggest rappers rn and she literally couldn’t care less about it 🤦🏽♀️🤦🏽♀️
@@desiree896 shes one of the biggest rappers in your head... real rap fans know she pushed by the industry J's to ruin young girls minds, all of her numbers are fake and her art speaks for itself.. even with all the millions and fancy studio equipment she has access to her music sounds like poop.... the biggest rappers out rn are ppl like travis, drake, and kendrick
wdym we don't need poets back? alternative hip hop is thriving with excellent song writers and producers, good production and good song writing aren't mutually exclusive
@@babygrill01 ffs that’s not what i’m saying, i mean rappers don’t have to be a lyricist (although imo to be a good rapper you have to) there is a space in rap for club anthem /just fun party music. & if you wanna make that type of music you could at least be passionate abt it
@@desiree896 oh my bad bro. yeah I agree Ludacris for example wasn't the most innovative songwriter but is still a top tier rapper in understanding rhythm, song structure, cadence, and rhyme schemes. Those are different forms of artistry and not the only forms of artistry in rap. Artistry is withering away in the mainstream as you're saying
When 50 and Kanye went at it, Kanye won the sales battle. He didn’t just beat 50, he phased out the street thug era that made people like Nas say “hip hop is dead” and that was becoming stale. After that, 808s came out and revolutionized the genre. Without it, there would be no Take Care, or Trilogy from Weeknd. Even fashion in the game changed.
A cultural shift will happen soon that will set new grounds to establish whatever will rule next just like it did in 2007. The catalyst I think will be Kendrick and Drake in a first week sales battle just like 50 v Kanye. That’ll determine not only who’s really over the other in terms of respect and influence, but it will phase out the things that have been stale about this era, and will establish a new foundation to build upon if a certain person wins. 🤔
Kanye won the sales battle, 50 cent made all the money
@@timb6755 that’s not the point, but you’re not wrong lol
Kanye vs 50 felt different to me because it inspired a change in the sound of hip-hop. It was about the music. When I was a teenager, it was validating to me that people were willing to listen to the backpack rap I liked over gangsta rap. This was 2007 and I'm from Louisiana. Trap music was already hot there even then. Lil Wayne could do no wrong.
Drake vs Kendrick just felt personal. What musical inspiration can you take from that?
@@hahathatsgreat2 It can set the grounds for rappers like Denzel Curry, Doechii, Vince, Action Bronson, Schoolboy Q, JPEGMAFIA, JID, etc to one day be able to be at the forefront. The type of music they make can become more prominent in the future simply because the audience wants something else besides only TikTok viral music and stuff like that lol.
Kanye autotune was the start of the end for rap. Nas was right, hip hop was dead and has zombie walked since. Snoop was right when he said no one has their own flow or sound. Outside of the US, rap has fallen off for ages.
It kinda feels like the end of an era doesn’t it? It’s bittersweet. I miss the era just before trap became overly commercialized. 2010-2016 was such a great time to live through.
That was the last era completely.
2010-16 was an awesome era. Made my college life so enjoyable.
2010-2018 tbh
@@majortom331no, 2010-14
all y'all stupid, 2016 was ASS, the peak for music AND life was 2010-14 SMH🙄🤦
R&B is gonna come back because it’s the heart and soul. Remember I said that. Trap/Rap is gonna decline but true hip hop(lyrics with substance) will stay for sure.
💯 in truth I don’t mind it decaying. The subject matter of shooting ops, shooting drugs, being a criminal/thug, celebrating behavior like cheating with side pieces.
Why would I want to listen to that and program my mind for a low life mentality.
This is coming from someone who started by producing rap beats 15+ years ago.
I used to idolize that crap but I grew up.
I'm glad somebody else is acknowledging that a lot of these new "rappers" couldn't wrap they way around a Christmas gift to save they lives
😂🤣🤣
@@jghifiversveiws8729 Disney Channel Let It Shine ahhh roast
Slow down goofy wit ur dweeb ahh dictionary recitials😭✌️
That’s all people talk about lol it’s the most mainstream opinion to have
@@jghifiversveiws8729 slow down g00fy wit ur dweeeb ahh dictionary recitials😭✌️
I have been saying similar things to friends...like once Drizzy, Cole and K Dot hang em up, the drop off is astonishing. Guys need to look at these dudes who have held on to their longevity and take notes, they RAP. I mean really use different flows, tempos, melodies etc. In short, they are creative. Lazy music aint cutting it anymore.
Drake got good lyrics but the sound is so basic no one interested in these 100 gigs😭✌️jcole is foodbank music how he even in the top 3 convos☠️and k dot gets carried by george floyd hype they not allat anyways
This is true tho theres barely any interesting mainstream sound not underground mainstream.(even tho underground rappers sound like the never grew up from the 90s).
We need sonething new
We still got JiD, Denzel Curry etc I think rap will be in good hands not right now tho
@@Henochmq kid and curry are not household names. They're stars in the rap space but overall they're not
My grandma doesn't listen to any rap music at all but she still knows who drake, Travis Scott, Cole, Kendrick, and Kanye is. Their names have transcended beyond the genre of rap. Jid and curry are not like that. Only rap fans know who they are still
Nah sometimes I think these big names take light from upcoming taletented underground artists
I think there’s very few superstars because most people don’t wanna be superstars 99% people who come into rap to just make money and don’t care for the art. When you see artists like Travis Scott, Kanye west, Kendrick even drake you can tell they genuinely love this doing this
That‘s why Kendrick said that he must destroy and rebuild Hip-Hop from the ground on.
As I've gotten older, my musical tastes have evolved. While I used to enjoy hip-hop, I've found myself gravitating towards genres that offer a different kind of experience. I've become less interested in music that glorifies negative themes like debauchery and violence. I appreciate the artistic value and skill that goes into hip-hop, but I've found more fulfillment in instrumental music, math rock, and even older genres like 80s rock, country, and classical. It's a personal preference, and I respect that others may have different tastes.
Rap music will always be aimed at the youth. While you've gotten older and have moved on .......the negative and poisonous lifestyle glorified by rap music will continue to be pushed to a new generation of youth.
Not only are the gates open for anyone to come in, but the industry gatekeeps certain rappers, even when they have the metrics, and offer something new, largely because they don't follow today's mainstream "standards" of hip-hop.
-tom macdonald fan😭✌️
@@cggc5871he’s not hip hop smh dats da problem hip hop birthed from struggle and the streets 😂 dat person doesn’t fit into black American music because hip hop has always been viewed as black folks music UNTIL the internet and everyone wanted to insert themselves into a culture NOT meant for dem it’s weird
All these culture vultures dat wanna use hip hop for Dey personal gain 😂and move on to rock music wen Dey done smh EM doesn’t go in hip hop platforms NOR was his music targeted towards da people who founded it 😂he skipped lines and it’s documented and appealed to White Americans NoR he has influenced our culture
@@purrfitazitgetz3365 the way the whole world feels entitled to our culture is actually insane.
@@raymonds7492 THISSS
because the community allowed Hip Hop to become a MadTV Parody. this decline could actually revamp the sound, structure & subject matter
!!!
Rap anit falling off it's the artist lol
Exactly, the game is way oversaturated. Ppl need to let things dilute, but I can assume that at least 50% of the ppl here don’t even know what that word means 😭
These corny mainstream listeners think they know everything
Factsss Rap has Dominated 2024…lying ass content creator
This is a great channel, the kind of speed and clarity of your voice just makes this shit work better than alot of channels
Back in the 80s and 90s rap had purpose it stood for something, now everyone is sagging, wants to be a rapper and it has lost its spark it once had
I love Joji as an artist so much. He really experimented with his sound and voice for years, followed his passions and it paid off. An authentic example of someone doing something they love for the right reasons
WE WANT ROCK AND METAL MUSIC BACK, period! So tired of Fruity Loops music I need real instruments and music that means something. Or at leats I want rappers start to explore, change the beats, look for inspiration in 80-90's rap sound. At this point most of the rap sounds generic and boring. I think only Yeat and Ken Carson saving rap scene now
No you want Rock and metal is back
EDM is the most popular genre now
Edm stale too anjt nothing new otger then Brazilian funk
Don’t sleep on That Mexican OT
Rock and Metal will never come back. The genre is tapped out which is the same problem rap faced today. Those musicians in that genre grew up without video games and internet, they did nothing but stay at home and play their instruments all day, that’s not happening with the youth these past 25 years.
I feel like pop is going to fall off soon, and I honestly think metal and rock are set for a huge comeback. The artists in those genres are young, hungry, and super inventive. When they finally hit their stride, it’s going to be unlike anything we've ever seen before.
I can see that happening.
Am a hip-hop head but I loved 90s rock( don't care what rock purist say about 90s rock😂). But I hope rock comes back, the creativity for rock is fathomless. It isn't constrained like hip-hop. From ballads, metal, punk, alt, grunge....so much variety. But rock fell off after the 90s because of a drop in talent and creativity
Kenny Mason and Paris, Texas boutta go crazy
@@aShwoodTXParis Texas mentioned!!! Those guys bring the heat 🔥
@@MW-dd8vk frfr the first time I heard PANIC! I lost my shit
Juice WRLD and Pop Smoke were close to reaching superstar status in 2020. It’s a shame their lives and careers were cut short.
That's a lie
Pop smoke was shit
All his song sounds the same
I'm sorry I should have explained. Rap music used to mean something back in the day. Now the industry execs only sign gangster rappers to their labels and tell them all the negative stuff to say and the way to act which severely hurts the youth in my opinion.
Watch "the secret meeting that changed hip-hop"
I’m happy it is too, it’ll get us rid of these posers who use Hiphop as a launching pad, now they can just gone n do country. Also I think the new generation isn’t motivated to be artists they want money. Long as they have a check they don’t care
💯
I was saying this back in ‘16 when everybody and their mother were SoundCloud rapping. The quality of lyrics were absolute trash, and vultures like Post Malone, G-Eazy, Fat Nick, Lil Pump, and Bad Bhabie were getting regular play time.
Once my military friends who didn’t listen to rap previously (they actually clowned it) started mentioning these “rappers” and talking about “this goes hard,” I knew it had gotten too mainstream and watered down, and it was only going to get worse. Country fans CRUSH posers who try and make a quick buck with poor quality. Rap seemed to be the only genre where they’d sign off on bozos like Malone and G-Eazy.
Of course, it ended up getting worse with likes of Lil Pump, Jack Harlow, Ice Spice, Sexxy Red, hell even Da Baby and Cardi B in some ways. It was clear as day then that these folks didn’t respect hip hop nor understand its culture and origins, yet once the mainstream listeners got a hold of it, they acted as if they knew what legit good rap/hip hop was.
The writing was on the wall about a decade ago. But I agree; we need this reset. Stop letting everyone get in, and stop letting casual/new listeners feel like they know legit hip hop.
it's impossible to gatekeep in the social media era. There is no quality control squadron. Whatever is controversial or engaging enough, good or bad, will get attention and a whole lotta money behind it
@JWlloski-d8r I see Drake as simply a reflection of the taste of the average casual hip-hop/RnB consumer. When Drake started to really get ridiculously big around 2016, it coincided with a sharp decline in what we had expected of Drake quality with Take Care, NWTS and IFRTITL back to back to back, his best music was already behind him at that point. That speaks to the actual talent drought the genre has experienced from the mid 2010s til now, to the extent that numerous one hit wonders plus a frustratingly declining Drake had to carry the torch for mainstream side of the genre. Wayne was never the same too after jail and the Birdman fiasco. Drake got too comfortable at the top and started winging it in the stu.
It will never fall off.
Even pop musicians aren't selling the same.
I personally think people are just over celebrities and the artists today aren't exciting as they used too. Too much mediocre is being promoted
sadly it is falling off....If rock can fall HIP HOP can too
It’s falling off and thanks goodness niggas don’t know how to act when they in power
Rap fell off in 2005. It's been mediocre ever since. Mid rappers from the 2010s and 2020s are actually being called GOATs. Rap has become a joke.
2005 was still great.....during that time t.i. ludacris...50 cent...jeezy...kanye... now after about 2015 it was trash
Its alright unc
Rap didn't fell off in 2005. 😂
That was when rap hit it's peak.
@@yokaigypsy facts that was during my high school days class of 2006
@@eddiecampbell9663 Some people seem to forget that Classic albums like The Documentary, Tha Carter II, and Late Registration came out in 2005.
I was a teenager when rap came out in the late 70s and early 80s, but its high time for some new youth music to come out of the grassroots totally different than what came before.
"Science project" rappers is a great way to describe them actually. I think you have a point about it being a good thing tho. All of the suits will just fall back and make science projects with other genre's.
What’s really contributed to modern hip hop dying out is everyone that’s dying or getting locked up. Imagine where the game would be if we still had X, Mac, Dolph, juice, thug, peep, tay k, pop smoke, jayday, even 2pac and biggie. And countless others. Imagine if all these people could’ve grown old. Rap would be totally different
🗣️🗣️🗣️
Most of those foos suck
@@welfare_baybee 😂 fr
Half those were big pre 2015. This sound like a bot comment. Tay-k would be washed if he was still around. The only three I can give you are X, Popsmoke and Juice as they all had a unique niche. Especially the latter two who had consistent hot songs and hits
Bro eazy e died but we still have 4 members of NWA left. ODB died but we still have most of Wu--Tang left. Hip hop is not dead bc we don't have leaders but bc there aren't enough people seeking alternative hip hop. Yes labels absolutely have all the financial resources that make sure they profit off of every artist including mass marketing but if we don't reject their nonsense then that's on us as a people
Rap is going to go through a grunge phase like rock. We’re in the 80s hair metal time now where everyone is just doing whatever
that’s actually a really good way to put it. i see people getting offended about bro saying rap falling off but like he said it’s not a bad thing. people are trying new shit and eventually a new sound will come out of it and new up and coming artists will get their shine
I actually see this as the post-grunge era of rap. This was the era when rock began a slow decline. I see this as the slow decline of rap’s popularity. It won’t die completely just like rock, but it will become less and less relevant as other music takes over.
Yep rap needs its Nirvana to shake the landscape n change things forever.
@@freezhollywood We need jojo siwa
I'd say Bling Era was more akin to Hair Metal and Soundcloud Era is more akin to Grunge
This why I love Metal as I do.
All three major attempts (Hair Metal in the 80's, Nu Metal in the 90's and metalcore in the 2010's) to commercialize the genre by the music industry failed, and have been relegated to the past.
And now the genre can continue to exist for the people who love it and don't give a damn about it being mainstream again.
The best thing about the mainstream rap falling to the ground is that it brings
everything back to where it was in 1978 where the only people left doing it are
the ones who genuinely love to do it and brings it back to park jams.
Anyone looking to abuse it won't have the time or patience to do it so they will
leave it alone.
i don’t feel like rap is dying, i think it’s the fans that just listen to what they like, and are not really trying to find new artists to listen to. A lot of great artist coming up this year🎉
You’re delusional and probably too young to know what you’re talking about.
I think rap has been oversaturated with style over substance songs and artists and following the drake beef especially listeners are hungry for lyricism that has been largely absent in the scene, but I think it will see a resurgence once more lyricists replace the listening volume that rap has lost.
@@Osamathegamer no g000fy no one tryin to hear em dw33b ahh dictionary recitials😭✌️u want substance tom macdonald is right there too☠️
@@cggc5871 Use your brain how ain’t got nobody trying listen to Em when he’s got over 76 million monthly listeners and Tom MacDonald is fuckin trash why even put him and Em in the same sentence you can’t be a hip-hop fan if you say on the spectrum shit like that
@@cggc5871 The only one who is goofy is you thinking that same washed out sound will remain you are basically asking people to listen to the same sound for 50 and 60 years to come that is never gonna happen, so you are the one who is really goofy frfr.
@@cggc5871 NAH we dont want super lyrical shit like Kendrick lamar or Joe badass...we want 2000s type rap where it was somewhat lyrical, hard, and worth dancing to.
I hope we get something new and interesting soon. The SoundCloud and emo rap era felt like such a sea change. The closest thing we’ve got to that in the 2020s is probably rage but the rap scene doesn’t seem to have the same momentum it had when I was in high school. Things have gotten stagnant.
Definitely agree with a lot of what you said. Rap DOES need a huge reset. Too many people sound the same, too many trash rappers, too many executives in the space only for profit
Its not just pop and country music rising, but also rock, metal and emo too
Well bad rap is falling off. Good rap still going
strong
Going strong but not even charting?
@@saintkevinofficial maybe we dont need the charts
@@saintkevinofficial i dunno I don't keep track of charts I'm more into music
@@saintkevinofficial just because it doesn't go number 1 every time an album drops it doesn't mean it's dead you hater.
No one give a fuck bout charts except mainstream rappers
Country music is going mainstream in the pop world. Rap needs to find a way to generate the same kind of excitement among its own fans.
I think Country music is gonna be big for atleast the next 10 years
And Electronica is ALWAYS around the corner!
Nothing but facts here. The capitalism and trends have cooked urban music, I wouldn’t say it’s dead but definitely on life support. I miss the blog era honestly.
Side note: if you guys fw underground hip hop or R&B I review/react to a lot of dope upcoming artists on my channel. Tune in and update your playlists🔥
Music’s always changing. There’s a time and a place for all genres.
I love that it’s finally falling off. That genre negatively influenced a large portion of my generation
I love the music but your right. It went from talking about it to encouraging hedonism.
@@braxtongay9983 since I was in Middle School I began to lean into vintage music because what the charts have is not my cup of tea.
Travis scott selling 370K on a 10 year old mixtape…
He’s an outlier and the last real rap superstar
@@iusedtobepay Nah, you're just wrong. Album sales are useless in the age of streaming. Look at the acts on tour and thats where the moneys at, and they wont disclose that money. Reality is rap is still extremely popular, they're just not mainstream artists. Yall get too caught up in the internet/ media thinking its real life. The numbers are fake, the bodies in the venues say something different. Kendrick and Drake are more alike than they are not alike, they both industry babies. Most talented rappers are not in the industry, and they're selling tickets and merch.
he literally mentions in the video how travis scott is the latest rapper doing that 😭 name one rapper doing his type of numbers and maintaining them as long as he has that came after him
True its him , 21savage, drake, kendrick, future, youngthug, eminem and gunna(if the albumis good) that can still do numbers anymore and with the women, its even worse @@iusedtobepay
@@iusedtobepayall the stars from the new gen shot n killed or od young asf it hurts to see how they doing the boi Jared and Jah nowadays 😪
Pop smoke king von juice wrld should’ve been the new lead in rap rn
Dead ass like we genuinely had a new generation of superstar rappers on the rise but they literally just all died
@@amarisabstractmind6635low key kind of hilarious.
@@STOPPEDINCOLORADO ong it’s like some final destination shit😭😭
And xxx shit is wild out here
idk about pop smoke and king von but juice and x 100%
I think Juice WRLD was the most poised of all recent new artists to become a superstar…RIP
He had the raw artistry to make it happen and was super adaptable
Juice and X were both the next superstars, and we lost them.
@@roachdoggjr4648there is no we theres only ideas u made up
@@troy1677no it's the truth. Numbers say them 2 were taking over. Now you have to push a Lil Yachty😂😂😂 to the masses. RIP mainstream rap
@@fernandopimentel5463 “ taking over ” just mean higher numbers😭😭 more ideas
I loved him sm. He was so clever with his lyrics
tik tok killed charts
Yeah for sure.
As someone who was around when rap was more lyrical, it’s apparent that people want more from artists… unless you’re passionate about the art form or find ways to creatively reinvent yourself, it’s impossible to consistently drop music that captures others, especially if you don’t have the talent or the drive to sharpen your skills. Even if rap doesn’t immediately reset with a batch of new artists, I’m just happy that legacy artists have a chance to rise again & make the money they deserve
I’m so glad you called out Post Malone. I’m just so surprised that he doesn’t get the same criticisms as Drake. Dude is more of a culture vulture than Drake but somehow i feel he gets a pass. Why?! I really don’t know and it baffles my mind. Maybe if Kendrick calls him out on it people would finally realize who he really is 🤷🏽♂️
Because he doesn’t switch up the way he talks and he doesn’t literally steal other artists’ work.
It's because we have seen White faces do this before so, historically speaking, we already knew he was gonna do it. Who is his core audience? It damn sure wasn't the core Hip-Hop fans because we knew where he was going to go from the jump. We can protest the artist but we can't gatekeep who listens.
Cause he likes people his own age
Cause he made circles
Lil B called it. Lol
Rap has lost its ability to trendset. That's the only reason that it's falling now. But, what is not being paid attention to is the resurgence of independence in Rap/Hip-Hop taking us back to grassroots. Because Rap has so many sounds and diversity, it's best to undertake a direct to consumer approach when reaching new people, giving artist also time to create quality music for core fans versus quantity trash for fly by nighters. This also gives the fans the option to choose what songs will be popular and select the new superstars, but we can't negate the older legends. DTC will help Hip-Hop/Rap stay atop of the game.
Hopefully being a criminal degenerate is losing it's appeal.
I do feel like Travis Scott was the last person to fully become a superstar amongst other mega stars (Nicki, Drake, Cole, Kendrick, Kanye, etc). I don't think anyone else after him was able to reach that level of super-stardom. We lost some artists over the years who would've been on the same level as Travis, but unfortunately, they're not here to see that level of fame. Hell, some may have even fallen off or aren't getting that push by the industry. It would only be a matter of time before these veteran acts retire and there'd be no superstars in the rap scene to pass the torch down to.
This is the most doom and gloom post for no reason
@@silversoulken but you can't deny that we aren't seeing many artists being pushed into the spotlight for them to become the next superstar, it's not "doom and gloom" if it's straight facts
Future is bigger than travis scott and kendrick but OK LOL
@@romanrevenge58 firstly, internationally? Hell no. Secondly, future been popping since 2012 before travis even dropped his first tape so I don't see your point here
People are now more invested in the drama than the music.
Agree with this video. Growing up listening to rap and rock. Ive been listen to rock way more now.
When I saw this title my first thought was “isn’t it interesting that right as rap starts falling out of fashion that’s when the female rap artists start blowing up”, and then watching this and seeing people like Meghan, Doja or Simz not even get a mention is crazy. Like you can say they’re more pop but that critique hasn’t stopped people like Drake. Idk, they deserve more of a shout out for what they’re doing atm and I think a discussion of why they’re picking up now as rap is leaving the mainstream could be really interesting
I feel like rap really took a huge slap during the SoundCloud and Clout Chase era, sure, we had talent (Juice World, X, Lil Uzi, Denzel Curry, Playboi Carti, etc) where anyone really could make a mediocre song and it'd go super viral. You even had influencers making mediocre music despite the lyrics to get a quick lick and not being very lyrical to your die hard super hip hop fan.
I do feel like we had upcoming artists becoming stars (Lil Baby, Gunna, Polo G, Lil Durk) but now these guys are now slowly losing momentum.
Yep July Jackson made a video about this. SoundCloud era opened the doors even wider so tht ANYBODY can get in. Tht era negated talent
facts. rap died when it became strictly a popularity contest
real 2016 fans knew polo and durk not gonna last... they came from streets and want to but will never be mainstream, they can switch they sound all they want they image is what stops them
@@freezhollywood July still a hidden gem, when he gets his recognition it’s going to cause pandemonium 😂
@@bane8305the single person to know Polo G in 2016 here? In this comment section? Also durk is still standing strong
The street image has never hurt your chances of staying on top in rap music
Black artists have to diversify: pop, country, rock, EDM and other genres, and must get back to exploring and innovating. The rap moguls sold out the genre multiple times for their own bag without protecting the genre. Now rappers will return to storytelling, making complex and interesting music with their own sound. PM Dawn, Lauryn Hill, etc
Let me give some info. The reason why we still have top runners like Kendrick, Nicki, Cole, Drake etc is because they blew up in a time where music consumption was different. It was the mixtape era and people like me used to listen to their projects on sites like Datpiff, when they were still up and coming. Physical copies were also an imperative factor as it hadn’t completely died out yet. The most important part is they gave us time to digest their bodies of work. In the physical copy days people used to wait in line and buy an album, and that was the only thing they would listen to for years on end because that was their only access, one copy and a player. Artists would take one to two+ years to release more music and give the consumer time to digest the project. Albums were also shorter and more diverse in terms of sound. It’s the reason why you’ll ask a lot of J.Cole fans what their favourite Cole album is and almost all of them will say 2014 Forest Hill Drive, or with Drake fans saying its Take Care, or with Kendrick fans saying TPAB or GKMC. These are albums we cherished and digested before the streaming era. Now that streaming is prevalent, music is consumed faster, and albums have to come out more often because streaming pays less. We, who came up during physical and mixtape era cling on to the Drakes and the Kendricks, because we appreciate them different. Let’s look at the bigger picture. Record labels and streaming. You have an artist who blows up in today’s time and would release a project with 20+ songs. They then make the same sounding songs because their contract perhaps states a deadline for each album. The album cannot be less than 20+ songs (if stated in their contract) because, streaming pays a fraction of a penny, meaning it has to be quantity over quality. This then turns into what you talked about on this video. I wouldn’t entirely blame it on the culture and rappers not coming up with creative concepts, we as consumers are also responsible. Labels like a formula that works. So if they see that drill is popping they will most definitely sign drill artists because it would be lucrative at that point. It will eventually dry up, because music is being consumed at a rapid rate and artists have to put out high volumes of
music, which defeats the point of appreciating the art and giving it time to grow on you. Thats why people still call GKMC a classic, because it was not rushed, it was understood. There are a lot of gems in Raps underworld, labels just won’t commit because its not the “it” thing right now in todays ecosystem, and most of these artists are either signed to smaller departments or are independent, meaning they have to work with what they have. I don’t know if Country or Pop will suffer the same fate, I guess time will tell. It’s the “it” thing right now and labels will obviously invest more into these acts and control who sees what and how. And almost everyone wants to be included. I mean if we’re all listening to the same song we all feel a sense of connectivity and belonging, thats just human psychology. I mean Shaboozey’s still no.1 on the Billboard 100 right?
I actually disagree with you when it comes to the letting music digest part. If you look at most of the top rappers, they all released tons of music in the beginning of their careers. Eminem's 3 best albums all came out in a span of 4 years from 1999-2002. Kanye dropped an album every year from 2004-2013. Future dropped like 4 projects in 2015 alone. Travis Scott released 5 projects from 2013-2018. I think the true superstars of rap actual love music and because they love music and making music they don't care as much about things like when to drop a project and what the fans think and it results in unique sounding music. Where the guys that actually care about when to drop and whatever care too much and it ends up making the music sound generic
@@joyboy1720 I get you 100%. But remember I said one to two years span. Future did what he did at a time where the music climate was different, 2015. People were still consuming music different, my generation and the one before it, so with Future it worked out for him. Also he evolved the sound over the years and not many rappers sounded like him so he was never stuck. It was always interesting to see what was next “for the time the music came out”. Also Future started taking breaks later in his career too. He’s gone two years without releasing an album, which makes you listen to his older songs more because thats all you have.
Also Ye and Em never really dropped a project every year. You can go look at the dates. Ye didn’t drop in the years 2006, 2009 and 2012. Life of Pablo came out 3 years after Yeezus. Em did not drop in the years 2001 and 2003.
So yeah bro. I get what you mean though the albums obviously have to be really good, and sometimes people prefer their artist to drop regularly and it works. But if it’s too regular like in today’s world with so many artists, there is only a handful of songs you would listen to off an album because some people genuinely can’t keep up. The term “Mid” is really popularised nowadays, but back then I wouldn’t say the same. Not every album was good of course and people have opinions, but people genuinely cared more back then. If the music has replay value and is memorable because of the moments and worlds artists create with an album then it will stick, like what Travis did with Astroworld. I mean there will never be another Future, Thug, or Travis. Just think about the time they blew up and what it was like back then, and maybe you’ll try to understand my point. I mean bro literally said in the video that the last superstar to come out of rap was Travis, and I agree with him. Travis nearly outsold Sabrina Carpenter and it was just a re-release of his 10 year old album, you see what I’m saying? Travis literally blew up right before 2016, and I think streaming ramped up quite a bit around that year.
Im not saying you’re wrong with the point you were getting across, you’re right, there’s a few exceptions. Art is subjective at the end of the day🥂
I think its very similar to how things work in business. Once something get too big, it implodes and then all the excess is cut off, but whats left is just the vital stuff and then that leaves room for actual innovative things to flourish out of it
I’m glad rap is dying . Haven’t heard a newer rap song I liked in years. And I’m not old I’m 29 before people start asking
Rap is the only genre where you listen to/pay to listen to someone brag about how they’re better than you, get more money than you, get more women/men than you, and basically roasting you the whole way through. With a few exceptions, I am now listening to rap less and less just because once you’ve heard one song, it feels like you’ve heard most of them. Lyrics aren’t substantial anymore, the producers/engineers should really be the ones getting the most credit since the beats carry a majority of the songs. These rappers are becoming more egotistical and disillusioned. I feel like this is all by design. Currently listening to more international stuff (mostly 80s city-pop and oldies/soul/Jazz) and it feels like my sound has been cleansed
You’re listening to the wrong songs
@@Michael-k9f8o He’s right most people aren’t listening to/riding around to deep subject matter esque rap
You only listen to mainstream hiphop and you think you know the genre well, rap isn't just about money,cars & women.
Bruh you sound like me lol. I also listen to rappers like Lecrae and Sho Baraka when I want my rap fix but I've been on jazz, chill wave, alt rnb much more lately in my 30s
A trap song dropped my on the black/death metal
the Roddy, Boogie, Polo, TJay, Baby & Durk wave is over
Durk next album will tell a lot…I’m not judging the sales either, I wanna see if he’ll mature or still try to cosplay King Von
Im 27 so I grew up on that 2011 era when Tyler The Creator , A$AP , Chief Keef , Wiz Khalifa etc were the new kids on the block. 2024 is the first year I feel like hip hop is truly declining
Looking at a lot of RUclipsr reaction videos, with Gen Z getting into yacht rock, etc and a lot of younger people getting into bands influenced by '70s, '80s, '90s rock... Especially in Australia, with New South Wales bands like Sticky Fingers, Ocean Alley, Lime Cordiale, DMA's, Hockey Dad, Dope Lemon and Skegss. They tour internationally and chart on the mainstream charts. Good to see the younger generation get into rock music, again. 🎸🎉
Heavy guitar music is growing in the 2020s and rightfully so
Dark, turbulent, chaotic times are often conducive to guitar-driven music!
I think (mainstream) Hip Hop needs to rediscover who their audience is. Who is this music for now?
Personally I’m excited to see where the genre goes :)
The fact that rod wave is never brought up in this conversation is insane to me. It’s probably because he’s selling out “superstar” venues with 80-90% black folks
He’s not selling out jack shxt😂😂
@ liking your own comment is crazy work. However, the man is literally selling out his 3rd arena tour right now.
Every time we get close to a superstar they died, fumble or locked up
Juice wrld was next
Get close? Yall don’t know these people
@MarktheGreenLantern I think he meant about to reach the status of superstar
The music is trash. Just that simple. Lauren Hill's 1 album still has more value than all of Nicki, Cardi, and Megan's albums combined.
Every genre has this happen to them and I’m glad it’s happening to rap but it sucks that it’s taken so long.
X was supposed to become the next superstar but he died
And Juice
Pac and BIG died but we have been getting the next superstar since. What happened after Xxx, Juice and Pop???
Yes as guys like diddy and jay z controlled dominance
The world doesn't need a new superstar that's for sure, those days are over. We just need real human made music, warts and all, no autotune and good meaningful songwriting. Worshipping a superstar is a thing of the past as those people no longer have their own talent or opinions.
This is one problem I have with hiphop. No other genre kills their artists like hiphop. The culture around Rap is responsible for killing many upcoming artists.
We lost Mac Miller, Juice and many others
told y'all hip hop is dead/dying & ya said I was bugging lol 🤷🏾♂ it's over saturated + terrible economy + streamers / online personas leading the way in terms of market share of the youth
2024 is one of the best year for hiphop and you have the audacity to say its dead, corny mainstream listener
@@poorchoicefwordsyou sound dumb
@@poorchoicefwords BS wtf 😂
@@poorchoicefwords Go look at the charts, shit is dying son...
@@poorchoicefwords you must be like 18 saying this lol
rappers like NLN have been dropping since 2017 and even gone on streaks of a song a week but still have 3k monthly listeners… to me it feels like we aren’t shedding light on the right rappers
Rap ain’t fallin off. Social media and Spotify just got yall addicted to numbers like some fuckin nerds now anybody that isn’t constantly going top 10 every time they drop has all the sudden "fallen off"
You’re missing the point of his video
it sucks now and its soo satisfying seeing over sensationalized garbage no longer get the energy it never deserved
(not saying black america deserved this).... but this is what american culture gets for rejecting art for clout. the industry is a virus. 😂 like holy shit yall co-signed Lil Yatchy wtf did you think was coming next? another Nas? naw yall got Lil Nas X hahahah
Facts like how are these mfs constantly pushing Lil Yachty. The genre is on the decline
I don't think its falling off, just think its transitioning into a new segment where things are different.
I agree. Imo the trap era is coming to a close. Soon enough production will sound completely different
@@Toastfacekillah87 fr. some mfs think trap is the oly subgenre of hiphop. its the biggest but other shit exists too like cloud rap or boom bap
I think falling off meaning that rap is not going to be in the mainstream space. For the last 2 decades rap was the dominant genre, before that was pop and rock. Its just how it goes when a certain genre has its moments like rock had a hold on the music industry for the longest time, its not dead but it definitely took a backseat to pop and rap.
Hopefully will stop getting rappers flooding into rap because they want money
@@SniperXD-qo3jlcorrect but half wrong, pop is always the mainstream genre. Pop includes every single genre that is popular. Pop in each decade sounds different. Motown was pop at one point rap was absorbed by pop
Labels need to start looking in the unknown parts of the underground to see some real gems
They don't want "gems" they want anybody desperate to make it in an industry that wouldn't piss on em if they were on fire. They don't want humans to think or have emotion or any of that that's why a lot of its soulless now.
And when I say desperate I mean someone with an obviously negative influence (lika redd ora ice spice) desperate to have money and fame without necessarily having 0 talent, but will put out any type of song about nonsense as long as you throw a stack of money at em.
They know the gems but they are too dangerous for the mainstream
Prince explained this in an interview in the early 2000s. These labels are rich guys in suit and ties, they don't care about music. They care about money and what gullible person they can turn into a brand and pimp out.
@@albondeb3364No they aren't dangerous, they're not going to make money for the labels because they aren't pop or won't subject themselves to do idiotic stuff on the internet for shock value and make tiktokified dumbed down music since that is what's popular these days. Labels cannot pimp true talent and creativity because a true artist will never sacrifice those things or objectify themselves for attention and money.
@@kyngqyou444what say you about the fact that only fakers and actors are allowed into the industry? And how the public will only ever accept fakes and vultures like Drake, Central Cee and Lil Baby while the real artists stay ghostwriting and on the underground?? It feels racist. Like, does this happen in any other genre of music?
Rap died for me the moment X and Juice Wrld passed. Mainly X for me, he really seemed like he wanted redemption in the end, his music changed as he got older but we never saw his full potential.
we need more metal and rock music
One of the main reasons Rap can’t produce new young superstar is because they are killing each other at a young age with the drill movement
Drill destroyed rap. Atleast the sound cloud rappers were not killing each other.
Doechiii from TDE who just released her debut mixtape has the highest potential imo of becoming the next rap star, especially since she can sing as well.
The chick who released What It Is 😂, she’s gonna have to try a lot better than that if she’s gonna be the next rap star plus Schoolboy Q had a better release this year anyway.
The last thing hiphop needs is another broad
@@MachBenak agreed, we need more female Hip Hop Artists like Lauryn Hill and not Ice Spice.
@@MrLSB-w6g we don’t need ANY more female rappers at all
@@MachBenak i would go for that too 🤣
Its definitely a good thing. As commerical rap music declines, the need for drake will also be redundant. He doesnt have the capacity to make a take care or NWTS again. Just a guess.
It’s not a guess u speaking facts
Drake is going nowhere kiddos, he will soon have a summer/year like he did in 2016 or 18 and then he’ll retire
@@HannanNadeem-we6zl maybe
@@HannanNadeem-we6zl keep dreaming..
recently came across your channel and i love your videos brother!! first one i saw was why you think future is one of the greatest, and i loved that video
I like some rap but I don’t like how a lot of young people have no appreciation for so many other genres. I’ve never liked it when people were more concerned with what kind of music will make them look cool than what sounds good to their ears. I would love if more people could appreciate jazz, classical and rock.