The Power of Positioning

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GROW YOUR COACHING BIZ WORKSHOP
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Hi I'm Sharon Jurd, and welcome to my Biz Blitz.
Today, I want to talk about the POWER OF POSITIONING.
This is about positioning yourself, your company, your business, or your product at the top of the market or establishing expertise in the industry
that you're wanting to participate in.
Firstly, HOW YOU WANT TO BE PERCEIVED.
Think about how you want to be perceived.
Do you want to be seen as the world's number one coach?
Do you want to be seen as the number one mindset coach or a leading business coach?
So think about how you want to be perceived in your industry or business once you have that.
Secondly, ACT AS IF YOU ALREADY ARE THE WORLD'S NUMBER ONE COACH.
Ask yourself, "What would the world's number one coach be doing today?"
 How do they dress?
 How do they behave?
 What conversations are they having?
 What are their time management like?
 What does their day look like?
Act as if you already are the world's number one coach because if you start behaving that way, then the perception and positioning in the marketplace will become more evident to those around you.
Thirdly, CONTINUE TO BUILD THAT POSITIONING.
You can do that this by getting testimonials and third-party endorsements.
Share client successes as you get clients coming in.
There's so many ways you can build your position as the expertise in your field.
Here are my three points today:
Firstly, how do you want to be perceived. make sure you get that clear first.
Secondly, act as if.
Thirdly, continue to build your position as the number one leader in your industry.
If you want to know more about positioning how you grow yourself into an amazing coach without having coached before I share all of this information at my Grow Your Coaching Biz Workshop here in May.
It can be here on the Gold Coast IN PERSON, or you can join VIRTUALLY from anywhere in the world.
I'd love to see you at my event so we can position you as the expert in your industry.
I hope this has been of value to you today. If it has, please share it out with your friends your family and your colleagues because I want to help as
many people as I can I'd love your help to do that.
I'm Sharon Jurd and we'll talk soon