CGI Animated Short : Multiple Award-Winning "HEART" by Erick Oh | TheCGBros
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- Опубликовано: 28 окт 2012
- An intriguing and well animated short film by the talented animator and film maker Erick Oh! HEART is an exploration of transcendence. HEART presents questions through abstract metaphors and symbols, illustrated by the human heart. For more information on Erick Oh please visit: erickoh.com/heart.html
erickohart
ossmedia
Directed by Erick Oh
Supported by Matt Groening
Music by Joseph Trapanese (en.wikipedia.org/wiki/Joseph_Trapanese)
Sound Design by Piero Mura (imdb.com/name/nm0613398)
2012 | 14th Hiroshima Intl. Animation Festival (Japan)
2011 | 38th Student Academy Awards | National Finalist (USA)
2011 | Festival de Cannes Short Film Corner 2011 (France)
2011 | 4th SIGGRAPH ASIA (Hong Kong)
2011 | Prix Ars Electronica Animation Festival 2011 (Austria)
2011 | 19th Anima Mundi (Brazil)
2011 | 42nd Nashville Film Festival (USA)
2011 | 18th SXSW South by Southwest Film Festival 2011 (USA) 
Кино
Everybody wants to get a heart, but everyone is too egoistic to give one.
so true.
right. very well said!
Queenixx *egotistic
egotittstis
Queenixx what does egoistic mean?
Am I the only one who saw the black things as mouths and not eyes
i saw it as both :o
Marcovicce B Same, there is definitly some symbolism there I just don't know what it symbolizes
it's so simply done and yet so complex,what i see is a poor sucker trapped in a vicious love circle. then again, i might be wrong but that's what my "heart" tells me ;)
Those were eyes? That actually makes more sense.
Yeah me too!
"A heart's a heavy burden" - Sophie from Howls moving castle
perfect quote
+Tania Flores You guys totally missed it. Think of the way they act and react to each other over the heart. They are cold and heartless and therefore they can't abide sharing and caring for each other. They see and care only for their needs and do whatever it takes to have what they desire, the Heart, but they don't know what it means to have a heart so they tear each other to pieces over it, losing all in the end. A very accurate, well made depiction of our world today i think. This however should be classed as a horror.
Eeee Miyazaki
Tracy Bodin oh my gosh...IT'S A SELFISHNESS story! ...but how can I explain the ending tho?
Possibly why Howl was so cold and callous to a lot of people
Wow, this was a bit more intense than I thought it was going to be. It had me on the edge of my seat, that's for sure. It just goes to show that the cycle of greed is endless and it goes on. We fight so hard to get what we want, even though it isn't ours.
He fought for his heart only to lose it when he won the battle :/
Maybe..... because he lost his identity in the fight?
this was actually kinda terrifying
Autumn~Dreams79 IKR but good at the same time
Unfortunately quite realistic
I saw this as the cycle of a relationship. After she stole his heart, they fought to keep the relationship going until one person became bigger than the relationship. In the end, it died anyway.
Sooner Keith
Yes, the relationship died along with everyoneone else, but the love survived as always.
Arindam Bose That's how I saw it too.
I really think it's about a person who finds love and happiness in their life, which is symbolized by his heart. The other people around him, who on the contrary have not found happiness yet, get jealous of his simplicity and innocence, so they are selfish enough to try to still it. The girl represents someone he loved but not enough to give her his heart. At first she gets really sad because she wants to be his everything, she definitely wants his heart, and then she also tries to steal it (she does everything she can to get his heart). In real life this happens a lot... How many times we see someone so pure and happy that it can make others depressed and jealous to a point when they try to make the person feel as bad as they feel? after that, comes anger, stress, and his thoughts get corrupted by all this. In the end the guy ends up by losing that bit of happiness, just like everyone else. The animation is beautiful
+Laura Magalhaes i was confused until you cleared my mind. thank you very much.
+Laura Magalhaes Also, to me, the huge white mass coming out of the woman seems to symbolize a baby. The baby has the heart, the parents are fighting for it, maybe they are fighting for the love of the kid? At the point of the huge general fight, I think that the metaphor went too far for the symbols to keep up XD
it's also very interesting how every time they try to take the heart , becoming more violent, their shape becomes more distorted, somehow like negative feelings/actions towards others make us mar us from inside. At least this is how i see it ...
I think you're right.
Laura Magalhaes
This was exactly my understanding of the animation. Happy to see a mutual thought explained beautifully here 👍🏻😊
I think the heart symbolizes happiness. People fight and die in order to acquire and keep it, but by the time the dust settles it's lost to them, and only those who didn't participate in the fight can benefit from it. It's a cycle that's perpetually repeated.
From an interview with Erick Oh:
4. Tell us what “Heart” is about and where the idea for your film came from.
One day I was watching news about political issues and started asking myself why we are destroying one another. Human history shows that life is full of conflicts and struggle. Heart is an 8 minute animated short containing no dialogue. It tells the story of abstract creatures who battle over a heart which symbolizes various differing values in life such as religion, wealth, love, natural resources and so on. In the end, their mixture of desire and greed over the heart leads to their destruction. However, the end is very open ended because it asks the question, ‘what if we approached things differently’. This film doesn’t contain any answers, instead it’s a huge question directed to everyone .
This shows so much of what are world is today, a growing cycle of greed.. They end up losing everything they had instead of passing it on and making a change.
so true
Everyone wants emotions, love, compassion and gratification but some "monsters" will try to steal that from them. Even your loved ones can be monsters after your heart.
And yet after you do anything it takes to protect your heart from others, you have become the biggest monster of all, and you have no use for the heart anymore.
A wretched thing for a heart be toyed,
Never to rest or just to avoid.
The constant masses of greed and lust,
But desperate defines, a broken trust.
Every core that's yearn of wanting,
Yet matters of all but rather of choosing.
The idea to share and let it go,
Or suffer the mad, diminishing woe
Wow, you, my friend are a great poet!
Mike Wang
Lol?
Can I quote you on this?
amarantine1323
To some degree....sure.
Cedric Scorch I also quoted, and I thank you for the privilege of reading such an amazing poem!
Ok what about that (my own view of this) - the heart was happines, as we know every individual seeks personal happines and when he finds it he tries to keep it, keeping it becomes the purpose of his life. He fights everyone who tries to steal his happines (those were the people that dont have any purpose in their lifes). The man was so into defending his happines that he didnt understand it was linked with the woman's from the moment they met. In the moment he pushed her away thinking he got it back he actually lost it and became just as empty as the other ones, like he never existed... And then someone else is gona go to the same path cos you probably saw the end and the begining are the same.(its interesting... were the ghouls that atacked him people that didnt know happines or did they lost it the same way the man did and became ugly and more and more humanless :)
oh thank you for that. i seriously didnt get it until i read this. now it makes perfect sense.
I think you are pretty much right, but the creature-things usually started out pretty human. Maybe when their 'hearts' harden, or they get angry, they become deformed. Notice the part when the persona defeated the first creature at 2:03. His head became more and more deformed as he cursed her, until the woman comes and pats him on the back. In the first moments of their meeting, he shields his heart from her. But then it was forgotten and flops back, and his head goes back to normal. When they connect, and were battling for the heart, his head remains normal, and as they were both trying to reach it, their head matter makes a heart shape behind it. When another creature tries to get at it, the woman sends a huge matter to protect it, and then they did nothing, like it was ok to share it, or there was no way they could be happy when they are apart. At the end, the woman's head explodes in anger when the persona pushes her away, and desperately tries to protect her heart (or happiness) from him now. In the end, because he ripped away the happiness from the sticky mess that was created, and was lost in it.
To be honest, this story is probably about how the heart is a treasure in which nobody really wants to share with, yet they want to fight for what they want, the heart keeps them alive and strong.
The heart is different for every being. I noticed this I'm the difference between the man and woman and even in the giant blob. The man kept the heart just on his head but notice the woman showed it affection and seemed to "sucks face" with it. She clung on and wouldn't let go. Then the blob coming from the woman struck me as a maternal/mother type figure, protecting the heart from everyone like a child. I also noticed the color contrast how the heart is the only colored obkect, at first I thought for style but this may be a metaphor itself. It's a bright part of a colorless world, a happy place if you will. That's why they all want it so badly. This is obviously about greed and how far people will go to hold on to what makes them happiest in a awful world. We're entitled to greed in a place like this. In the end, holding on might just destroy you. The last scene I believe is definitely his suicide, and it breaks my heart. This was stunning.
in*
object* wow sorry my spelling is a mess
Crash Start I guess u really saw the story deeply with your heart 😄
at least, more than most of us. *cough* me *cough* XD
Crash Start But in the end before he dies, he manages to get the heart back. I wonder what the author is implying by that.
Excellent music choice, riveting ideas, and satisfying yet mysterious ending. It can be read in many ways, depending on the person.
I saw it as this: Every man is given a gift. Those who have not found theirs often feel insecure and jealous. We all must find, hone, and utilize our gift, careful not to ruin what we are given. What happened here was exactly that. The man found his gift and used it. Others saw it and grew jealous. In the end, the man fought for his gift, regained it, and passed it to someone else.
I love how they have their own little twisted powers! and this animation was absolutely breathtaking
The eternal fight between your heart and your logic (brain/ head). People tend to talk A LOT about love and often forget the real essence of it. Heart... is something to feel... not to think. Let the thinking part be the brain's work. Feel the love. Spread the love.
I may be late in watching this but this is the most incredible thing I've ever seen.
Ok so I think it's about how you find love and trying to protect it from other people in your life. In the beginning you've found this love inside, then you find someone, they want you to let them in (have the heart) but you're scared you'd rather keep it to yourself so as a couple you fight. Then someone special seems to come along and you think 'yeah I could give my heart to her' while still keeping a close eye on it. But looking back at your past relationship you get scared again and try to get your heart back but there's a fight. I think when all these people start attacking the main character it represents all the people you end up finding in your life and shunning, never letting them in. Always you're still reminded of when you did give your heart to someone and they wouldn't let go. So finally you push away the one person who wanted to share your love and end up alone. Hanging yourself in a tree made of failed relationships and littered with corpses of what could have been.
i think this shows how much selfish the people are in our society...and for their own happiness and needs they don't even care the lives of others....
Like my husband
I think the mushrooms are kicking in...
After reading the description and some of the comments, and thinking about it, I think what it means to me is that when we chase after an ideal or a philosophical thought or even love, we show it to others and then we get jealous that they decided to keep it so then us and everyone around us fight over it and eventually, when we have it back, it doesn't mean anything anymore. So we just drop it and leave for the next person to find.
The violn music part is "Atomos VII - A Winged Victory for the Sullen".
Such an incredible track and incredible short film. Erick Oh got hired by Pixar immediately after he released this movie. From his interview he says the movie symbolizes life, and life cycles that people get trapped into. Heart is a symbolic representation for many things in our lives. From love, happiness, or/and success. Once you started to be successful, you have to live with life's pressures, because success is as much of a burden as to wish for it. It comes with a great responsibility. Our decisions to survive, keep our success, or sacrifice by giving and sharing is what determines the maintaining of success. Whatever it is, Oh's work made me cry like a little bitch. He's good.
Sora Moi THANK YOU. Need to get this music
I thought the music was an original track called "Heart" by Joseph Trapanese
this is what i think being emotionally 'fucked up'. each one is attacking you internally and you are constantly fighting each seperate emotion on their own terms. so he killed himself. ended his suffering..
yes but what the human being do now is not the same thing /?
What I got from it was that if you really love something, you'll fight for it and even give up your life to save and keep it. It, in this scenario 'it' would be the heart, but could be interchangeable with just about anything you could care passionately for.
This is why its better not to wave your heart around, because people only steal it in the end, and eventually it kills you. Thats the best summary for this video.
The heart is a dangerous thing, it can lead us to love ,it can lead us to war... But it also leads us to who we are individually....
Everyone wants to steal your heart, but in the end.... the chase can kill it.
This takes "love is a battle" to a whole new level. I love how this captures how messy love really can be. Thank you for this.
That was one of the absolute BEST animations I have EVER had the pleasure of witnessing. Thank you kindly. Thank u.
Just like this film, love is confusing. It can be consuming, it can break you apart, you can lose parts of yourself to others, sometimes forever, all in the name of love. You will fight for what you think is yours, even if it is not, for the sake of love. And if what you love proves to be a sink of your time and effort and emotion, and does not reciprocate, you can lose yourself completely, and wither away, and die, all for the yearning for love. There is a lot of emotion in this film.
Brilliant beautifully presented and love the full circle aspect.
The man who produced the music is the same guy who arranged the music for Tron: Legacy, conductor Wish I Was Here, and orchestrated, directed, and arranged music for Dexter. WHAT.
Well that was certainly different! :D
still trying to figure out if the black part of his face is his face or his eyes.....
Keighlyn Cady I meant his mouth or his eyes
Keighlyn Cady I've got the same problem
Naranja Glaseada Im not the only one YAY!
Looking at the movement of the black space, and the positions in certain situations, I can make the conclusion that it is a single eye.
Mortis Dredd
Thank you ^w^
what a circle... same tree in the end
Wow... It's been 3 whole years since I watched this, and I still think it's a beautiful piece of art!!
The music just makes it even better; such suspense.
I will never be tired of this.
Let's see how long till I comment once again.
I love this animation, with all my
" HEART "
its a vivid way of showing that everyone needs to feel love--that they can only find their identity if they feel, taste, and fathom what love is.
I think it meant that if all your life you only think of yourself and won't share your heart ie your life and your love with others even those that would treasure it and would want to become a team like the female cyborg attempted to then you'll end up struggling through life always feeling alone and like it's you against everyone else until you die sad and alone. But it doesn't have to be that way...
Juzza8346 thanks buddy that u make me better understand this heart important ...
i dont understand your comment 100% but if i understand correctly then you're very welcome. thank you for being polite enough and kind enough to go out of your way to thank me lol
But he didn't have the opportunity to share. Everyone was either trying to forcefully take it from him, or manipulate him into taking the entire thing. =\
Am I the only one who thinks this is sad?!!!!
Not sad, it makes me want to understand more than cry.
Oh that's nice
+Ella Sansolis no......no...no way
Yes way
+Ella Sansolis Life can be sad.
I love all the thought that went into the camera angles and perspectives, makes the struggle seem so much bigger for that little guy!
OK, so here's my understanding of this: Situations where people end up fighting over love ends up getting everyone killed. (Thumbs up if you agree.)
All this trouble started when he found his heart. Then he couldn't see it, (being on top of his head) until other people had it. Once someone else has it you can't get it back.
Good observation. The heart on his head can imply that sometimes we take things for granted. And only after we loose something, do we realise then how much important it was.
This is kinda just what I thought about this : The heart represented something we all want, or wish to have. Once we all start to want it we can become violent or relentless. I think the white blobs coming from their heads represented greed and ambition and how it can take over if not controlled. I guess it can kinda relate to the world in these days.
Just my thoughts on it
That was so heavy.. The effort we give to fight for our own heart only to have it be the death of us in the end..
WOW! What an amazing short film! The music, the characters, the story. No wonder got a multiple Award-Winning and the message is incredible. Worth watching!
Is it a dual metaphor? One that everyone is on about i.e. metaphor for human relationships but also a second one for the constant fight between our emotions and the materialistic needs of our mortal organs including rational part of our brain.
What in the holly hell did I just watch
Reality sadly.
Fascinating how they all have different head forms depending on what was needed in the past.
This is so lovely. I love how it implies as long as this heart exist, this will keep happening over and over. I wonder what's evil, the lone heart that everyone desires and cannot be shared, the creatures who want to possess it, or this is just simply something that happens in nature.
Holy shit this scared the crap outta me i mean if I had to live like that it would be so painful.
jasper sugar jasper sugar😆😆😆😆
I have absolutely no idea at all what this video means. But it looks damn awesome. Oh, and it reminds me of something I'd see in a Hayao Miyazaki movie. Definitely awesome just because of that.
I am very love such irrational collisions expressed through abstract perception. This indicates the author’s excellent neuroplasty, the ability to express the subconscious in a non-standard way. Thank you very much!
Wow, it takes a deep thinker to appreciate this kind of animation. You have to understand exactly what the "heart" represents to get it.
They could have all shared the heart with that blubby thing. Looks like a person with a heart, is rare in this world. Like one in a million!! At one point it looked like they forgot what they were fighting for, and started to fight each other. :/
In my opinion the heart belongs to the one who cared for it.. Not the guy who would rather rip it out than give it to her.
Agreed. You could look at the real world this way with love and peace. How we say we start wars for peace or justice, but all we really do is hurt and kill each other.
and our heart is finally dead. fights for the heart
I think this portrays the rise and fall of mankind. They say power and love are the two major things that induce conflict, so the heart is coveted in this film and everyone else challenges eachother for it until the strife becomes the end of them all whereas they could have shared it peacefully.. it wasnt just him that died... they all did, as you could see. The heart slipped from his hand when all came to an assumed end, but infact it merely restarted the cycle that would only come to an end if something changed. Very well made video. Gets you thinking through artistic pondering which definately deserves an award. :)
The soundtrack was just AMAZING. God, I loved it.
We fail to see that we cannot fight for love.
Kinda reminds me of parasyte......cause of the heads
This is so much better than TV. Every short film is. XD
THIS IS INCREDIBLY AMAZING! I don't know what to react, say or what story I should decipher from this... this is astonishing! very well made!
People are trying to figure out what the meaning is while I'm sitting here like, "What the f*ck did I just watch?"
Multiple award-winning film ? Man, what did they smoke before giving those awards ???
what did you smoke before typing in that comment?
did you even try to understand the film?
masmesmomas
I tried, and please don't start about how it has a deep hidden meaning and symbolism, reveals the depths of human psychology and represents search for the goal of life, or whatever grand meaning this piece of animation is supposed to have.
***** Its not about how intelligent u are, its about how much of your imagination you have kept... + its a philosophical movie, un engineer wouldnt understand it.
Evilshadowstorm It's not about the imagination at all.
Following your logic, the ultimate movie for people with true imagination should be a 5 minutes of plain white screen. You can imagine there a dragon, a spaceship, a love story, even a youtube comment, anything you like.
SolarWindsRider First of all your comment was pretty damn defiant and disrespectful to all of the people who gave this wonderful film an award making it feel, at best, like you are probably an expert in the topic. Or maybe your ego is big enough to strip the judges (or whatever) who made these decisions from their opinion in the matter just because you believe that this film does not have a very deep meaning and interesting topics (or maybe you see them but don’t care). Or maybe, in the worst of all cases, you object about it because it is not a colorful and astonishingly beautiful film that could be compared with something that came from PIXAR. Truth is this film impressed not only someone like me who has no knowledge whatsoever about films, but also a lot more people... that many awards are not a product neither of coincidence nor of people being drugged.
Also, +ioDARKANGELoi Here is a link to an interview that Erick Oh gave on the matter www.asiansonfilm.com/2011/10/erick-oh-interview-animation-with-heart/ .... but still.... in the end, art is not only what the author tried to convey but also what you see in what he did. So it is not only open about its ending, it is also open about its meaning as any art piece.
This is such an incredible piece of art. I saw this for the first time almost five years ago, and have been in love with it ever since. I take it as a portrayal of human kind. Or civilized society in general. The heart could symbolize money, or power, or just whatever we have been in pursuit of as a people since the beginning of time. The video explains how history repeats itself, in the end you can see the same image of destruction as in the beginning. When he suffocates and drops the heart it gives an explanation as to where it can from before. It came from the last struggle. As a society we rebuild what we destroy. There are cities built on top of ruins of old cities. The skirmish for the heart has happened countless times through history. In most cases the heart is power. The mongols wanted power. The romans wanted power. Hitler wanted power. We have to be careful not to let greed run our society. Just something to think about.
A simple thing with other story of that thing, and that story makes you think, that's art
Ohh the girls trying to steal his heart bros before hos
Multiple Award-Winning "SHIT"
he got old
It represented the loss off love after all the fighting ends.....so much energy goes into the triumph of winning ....we ultimately lose our sense of true self and the love that brought us together
This film says a lot about many people in the world. They all want what others have and will go to great lengths to get it, no matter what.
Did anyone notice the ending loops back to the beginning
Yeah, that's so creepy, the same mounds are being made over again everytime someone finds the heart.
It symbolizes how history repeats itself and this endless cycle of greed.
no actually thank you for pointing that out. really. thanks.
+Julia Steinweh-Adler sarcasm right
+Josiah Von Briel no of course not, not at all :)
This is just sooooo creepy
This is amazing. To me it portrayed the way we seem to lust after love, and change form, even hurting others to get it. Yet in the end, we ourselves end up hurt by our efforts, and the cycle begins again
Oh my gosh im speechless right now. Even though that kind of plot twist is cliche, i still did not expect that.
i see that as , Everyone fights for love and when you have love you just start to be selfish, and try to destroy your other half ... and at the end if you treat love as it's something you fight to reach then you just become selfish , "LOVE GONNA KILL YOU" ..
Who else thought that person in the beginning was slenderman?
Amazing, 8/8 mah m8. It shows how greed can shape and deform you and how others envy in some of your acomplishments, fighting over it to their death. Greed comes in many forms, this is one.
I think... this was deeper than I expected... I'm impressed.
I don't quite understand it.
Does it mean people need to give away instead of being greedy and clinging to something till death, even though that is not something you can ever bring along with you (taking heart off and everyone died) and you lose your values, yourself (changing shapes of the head) as well as the chance for an understanding, friendship and love.
However I don't understand the love and colourful aspect of this film, neither about the women though. I see her being "blinded" by the "heart" and is forcing the man to comply with her, at first it starts out with the love (heart between the two) and something very beautiful, yet they all lost their character and love because of this heart (men women fighting in the end).
How is love and greed connected?
They need it. Same as us. Without it we and they are nothing.
They are connected in some ways.Because of being greedy in love,jealousy and over controlling occur.
I think it's about, when your selfish and greedy all the time or most of the time and doesn't share, you just end up with nothing. :)
i just realized that the whole thing just started over again. at the end the heart falls down and the process repeats
And... it keeps repeating...
This masterpiece is so impressive to me...
I'm not sure I'm smart enough to figure out what this means.
me too...
Assalamualaikum ^_^
Well, I think it's about humans and how they act, war killing stealing and all for the one's own goodness.
Humans as a society all these pragmatic relations to the other or as individuals.
And finally all humans will die because of themselves. They follow their desires even if it would mean ending the life of the other part ! It all happen in our world sadly.
أبرار If you interpret the heart thing as money, then I think this takes on a very different but clearer meaning. The fact that the symbol of greed in this video is something considered highly valuable and integral to life itself may be commentary on capitalist society and its inherit insanity due to its reliance on greed to function.
Sunkeerth Tummala
thank you
I think i don't understand...Help plzz!!!
They never helped or payed attention to each other, they can only see the heart and nothing else. Even when this heart never belonged to anyone, even when it was picked up from the ground from the beginning.
How colourful and attractive the heart is, when everyone else is so monotone.
I can't believe how that turned out in the end. I wasn't expecting it at all. Great film.
What an adorable video....congrats Erick, I specially love the man with the heart on his head, walking the desert and looking for love ...such a cutie. I'm in love with him. xxxx
I see it as how everyone chases crazily after love, fighting and destroying even each other in the selfish pursuit of the one thing that keeps us all alive. And when we take it from what joins us all together... nothing is left but death. Does that make sense? Gosh I love art.
MY MIND IS BLOWN! This was amazing!!! GREAT JOB.
:D
The smoothness of the animation is breathtaking
Why doesn't this have more views?! That was amazing!!!
This animation is a masterpiece in itself where there are doubts, love, moods of people and most importantly the community in which we live whose goal is to break us and it makes all of us evil instead of innocent , people loose their honesty and end up getting screwed and breaks every ' tie' of their lives after making certain irrational decisions and hence die because a fruit cannot grow without a tree similarly heart cannot grow without love....
That was epic. You earned those awards.
Definitely one of my fav short films.
This was an excellent vision and creation of what the heart means and does to people; or at least, that’s what I saw and it was a job well done. Especially cause I like anime, and the music was on par was perfect for the visuals, I almost wish it was longer. Our interpretations are different but the creator was aware of this ambiguity. Exceptional short film, Erick* Oh
Wow this is really good it shows how humanity repeats it self, just like history does
A world of black and white, with desperation consuming them, for knowledge that they can't have, emotions that are too black to see, the only white is the heart. An emotion that can be used, an organ that makes you live, and creatures that cannot have. For the heart is too precious, the heart can consume what you have into want, the heart that cannot be obtained for you have sacrificed what you have into what you have needed. beautiful animation.
This short film, personally, resembles the struggle each one of us go through to find love and happiness. Through this grueling process we lose sight of who we are and end up in a state of confusion, essentially not knowing what we are actually fighting for. In this case, the "blobs" were so caught up in achieving love that it wound up killing everyone. The last "blob" that finally was able to understand what love is by getting to the heart ended up dying, as love itself can be the death of many who invest their whole life in accomplishing this cynical task.