Designing for the caveman brain | Martijn Veenstra | TEDxStrijp

In a society where most of our experiences are man-made, our brains sometime have a hard time keeping up. It’s time for designers to pay more attention to our cavemen brains.
In a world full of colours and shapes, Martijn's mind has molded what he sees into new and dazzling forms. As a freelance designer, he has come into contact with a myriad of different possibilities, including the responsibilities that come with a communicative art form.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx