How to start your own tutoring company in 2024 (online + at home)
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- Опубликовано: 22 июл 2024
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✨ S O C I A L S
I give even more tutoring tips and advice on TikTok and Instagram: @imlisatran
✨ A B O U T M E
👋 Hi! A few of you are new here so I thought I'd introduce myself ☺️
I'm Lisa (hehe). I'm in my early 30s, though I'm often told I look like I'm in my young 20s (and I never get sick of hearing this 😂).
I started tutoring English when I was 19, just after high school. Who knew that I'd still be in the tutoring business TWELVE+ years later? mind blown
Tutoring was SO incredibly rewarding and fulfilling that I moved into it full-time when I was 24. I fell in love with tutoring so much that I ended up quitting my career as a pharmacist after only 11 months on the job. Skip ahead to 3 months later, I was fully booked out and was already rejecting new students who had been referred to me.
I felt so bad for saying 'no' that I ended up hiring my first tutor. Within 6 months, my team had grown to 5 tutors, and within a couple of years, I had 50+ tutors on my team!
It's been a rollercoaster of a journey. I've been awarded Anthill 30under30, Victorian Younger Achievers Finalist, spoken at TEDx, and been blessed with so much more.
Not going to lie, business is HARD. That's why I want to share my learnings and experiences with you, because I wish I had a tutor mentor who could accelerate my path to success, rather than struggling through all the mistakes I made during my journey. Lisa's Study Guides, my tuition and study guide business has made 1 million+ over the last 2 years, and I've just started my second business, Tutorboss, helping tutoring business owners build and scale their businesses.
✨ N E X T S T E P S
👉 Are you a tutoring business owner? Watch my FREE masterclass designed for tutors, ‘The 3-Step Framework to a 6-Figure Tutoring Career’: bit.ly/masterclassaug24
👉 Want to work with me? Apply for my signature program for tutoring business owners, 'Master Your Tutoring Game Plan': bit.ly/mytgpyoutube
👉 Looking for highly customised support? Apply for 1:1 Private Coaching: bit.ly/tutorboss1-1coaching
👉 You can learn more about me: www.imlisatran.com/
👉 Sign up to my weekly newsletter designed for tutors: bit.ly/lisatran-newsletter-si...
Timestamps:
0:00 How to approach your marketing
03:46 How to approach your pricing
06:12 Why having an ideal student is important for your business growth
09:00 How to conduct tutoring sessions with your 1st few students
10:28 Should you do free trial lessons?
Nailed it completely: ‘ A fool knows the price of everything and the value of nothing’ Always be expensive because that means quality . Then you attract really good committed clients.
I really appreciate this video because I went through this when I was a private tutor in China. At the time, I moved my day job from teaching in public/private schools to teaching at a prestigious university in Beijing. I felt embarrassed to raise my price but eventually I recalled how many Harvard graduates successfully marketed themselves because they graduated from Harvard. I solved the problem by changing the way that I charged to a subscription. Students paid a fixed cost for a certain number of classes in a month. I allowed for them to miss 1-2 classes but didn’t refund their money if they missed. This meant they were responsible for making sure they were in class because they paid for it regardless. Some of the perks that I was able to give them was bonus classes and group outings where I invited all of my students to go network/engage in fun activities at a park. My tutoring income quickly outpaced my day job. I was able to start turning down students who didn’t have the mindset that would allow me to help them improve. I would strongly suggest that tutors make a subscription package and not charge based upon the hourly rate.
What kind of subscription system did you use? How long were your classes/ what was the duration per class? And how much did you charge/were your rates?
Thank you, Lisa. Another encouraging and inspiring video!!! Eres lo más! ;)
Youre really helping me out. I'll watch more of your videos and learn more about tutoring business. Thank you so much for making this such helping videos
Thanks for the wonderful video! Really informative
Youre really helping me out. I'll watch more of your videos and learn more about tutoring business. Thank you so much for making this such helping videos❤
Thanks, Lisa for sharing. You are amazing! I'm considering tutoring as a side hustle (while currently, I'm doing tutoring for my son because I cannot found one in our area). Your insights will really be helpful while I'm preparing for this new venture.
Very impressive bio. For your inquiry about self-limiting beliefs, I know one of mine is about old tapes that I haven’t been able to change, being told I couldn’t run my own business. That being said I am trying to start a business in videography. Recording and editing in 6K.
Meanwhile I have a BA in math and find if you don’t use it, it gets very rusty, and a MA in Transformational Leadership. ADHD is also a challenge through all of this.
I really enjoyed your video and subscribed to your channel. Not sure if it’s something to pursue at this time because being a 7 on the enneagram, I have a lot of irons in the fire and currently feeling overwhelmed. Yet still going to hold this idea in the background.
Thank you so much!! I'm a math tutor and I also make math videos! I definitely want to grow my business and your videos are so helpful!!
I love that question! Most ppl underestimate themselves so they don't charge what they should. I feel like I'm confident enough to charge adequately for my time but I fear it coming of as cocky or arrogant
Very cool video! i also want to add that if you teach minors, when someone pays for them you need a relationship wit sponsor and student both. I think that customer experience is important here too. For me helps have a contract+tutoring summary report each month - i take mine from etsy, from cortadowitch shop.
Thanks for the video, I need to start my own tutoring business but I had no idea what to do
Great insights Lisa, thank you for sharing
I have been a teacher for over 25 years with over 5 years as the Reading Specialist in a private school. I do summer and after school tutoring with kids who need the extra help with reading. I am not sure that I could ever make it into a full time business unless I work everyday from 3:30pm to like 7:00 pm and that doesn’t sound fun, or like enough time to make good money.
Hi! I am an online arts tutor working through a company. I am looking to become more independent. It’s a journey and there is a lot to learn. Thanks, Lynda
Thank you so much for this. Can you do a step by step tutorial please?
Great video, thanks!
Thanks Lisa. These were really good tips to implement.
Thanks for the ideas!
Thank you. I am about 4 years away from retirement and do not have much of a pension, so I am starting to think about building a tutoring business.
I would take the pricing of an hour based on the experience and the level you are at. At the moment I charge £20 per hour. When I first started, it was £15 for 2 hours. I didn't have experience in this area and I was only 17 when I started (4 years ago). I started small, 1 student for 6 months and then I used to have 4. At the moment altogether I have 7 students throughout the week, and hoping to get 4 more :). This job is great as a part time during university especially. For the free consultation part, the first session is totally free, I give the students a test and get to know them better. It worked. Now I'm trying to keep up with the social media posts as that's what I'm laking at :)). A great video!!!
Wow great ❤
What do you teach?
Very descriptive and useful
🌟
I very lucky to meet with you at your RUclips channel I fought on how to attract client on my Swahili tutoring program can you advise me more on what should l do to attract client for my Swahili language program
Wow I’m so proud of you
Amazing and informative video ..Lisa
Thank you so much..
Glad you liked it!! 😍
thanks for the advices
Hello. Do you have any videos on how to do a lesson plan? xx
youre amazing, thank you
Pricing is about how much you can sell yourself and often combined with supply and demand
thanks lisa ... that information most important for me
Great video
i think trial sessions only make sense when you sign long term contracts, as is lowers the entering barrier, but when you're booked solid anyway, you have no need to do it
Hi Lisa, I have a question, do you use an app to keep your schedule well organized? Which one? Thanks for your answer.
Lots of necessary things in one video.
Lisa I love your shirt! I agree with a lot of what you said. I started a local tutoring company in Upstate NY and I am working on scaling it right now. If you could make a video on how to scale a tutoring biz, that would be great. 😊
Thank you - I love it too! That is awesome congrats! I'll have plenty more videos in the future focused on scaling a tutoring business. In the meantime, you might find this helpful: ruclips.net/video/uFLcI0JtDWQ/видео.html
I don't know why but every time you snap your fingers, I get nervous and my eyes get big. lol childhood flashback.
Love your content and information.
I enjoyed your video. I Just have a question to ask.
I am just starting my online tutoring business. I chose teaching because I love it. I made my first class free but didn't get a good turnout. I tried again by informing my friends ( the first one I made an ad). This didn't turnout well also, but got people asking me questions and I have been getting good reply still, I have not gotten any students. It makes me feel worried sometimes trying to check where I did something wrong.
Please, can you help me by telling me what you see me do wrong?
Hi Lisa great video Thanks . How did you build your own online platform for teachers teaching students step by step?
Hello Lisa, I really enjoyed your video. I am an online teacher working hard on them working many hours for little pay. I am looking to do something different ware I could gain more financially for my hard work I put in. Starting my own tutoring business is great idea I never realized before. Great video Lisa:)
I love that this video opened you up to a new possibility! Good luck :)
How do you promote your tutoring business in coffee shops ? they don't have listings at Peets. Do you randomly approach students sitting ? any more tips on free local ways to find students (university students) ? my college does not have a ton of math classes ( what I tutor )
Nice. WIll you show me how to start an online mentoring? How the client pays as such. What apps or websites to use?.
I plan to start a tutoring service in my community but I fear to price too high because i don’t live in a rich or middle class area. I completely understand your points but, should i charge $15-25 a session knowing the community i live in? As a college student, that is majoring in mechanical engineering, i hesitate on my credentials… honestly i don’t feel qualified to start a tutoring business.
hi lisa, great video, I want to ask that how do you charge your tutors when they convert a student from you website. If you take a commission of per month fee, then how do you make sure that tutor is telling the same amount to you as they are charging the student.
What are some self-limiting beliefs you have about starting your tutoring business?
Hi lisa how do you open ur own tsaching company do you have the lessons on ur dash board
How much could we delegate this business? what happen when we have a lot of customers? When hiring how much should we pay?
I have the confidence and value I'm just concerned alot of the potential leads I am talking to are from poor countries and can't afford the lessons
I own an Old Schoolhouse My question is that would it be best to open a Trade school or to Rent it out hourly to Tutors that do not want to do on line tutoring.
How do you go about hiring the right tutors so that you don't hire some woman that's going to get you sued because she ends up sleeping with the students. Or how do you insulate your self from the legal actions
I have tutored math and science for many years and I think a tutoring business is not easy to establish full-time. Unless you live somewhere where people have money and willing to pay and there is plenty of demand. Where I live there are too many tutors and parents are just not willing to pay anything more than $25 an hour. I'd like to learn more about marketing a tutoring business...
Thank you
Hi Im Sandy from India...my self limiting beliefs regards to pricing are these parents who weigh yr potential onli if yr a teacher working in a school thy doubt a teachers standard without acknowledging his or her worth and expertise n Indian parents love it when u give loads of homework thy feel that makes a great coaching class..bargaining is in their blood😅n im shocked when giving a good foundation with a reputed tutor is compromised with bargaining 😂..they shud learn by now that education is an investment for the future ❤
Hi Lisa. I’m curious about assessment. Do you ask students to provide EILTS assessment? Do you assess them yourself?
Love this video. How do we contact you professionally?
Congratulations
What system are you using to tutor reading?
Love this video, Lisa! Would love to hear more about how you approached finding a ‘first session structure’ that suited you and your business. I have found with my first few students recently I felt a bit of pressure to jump straight into maths topics (I’m maths tutoring) because they are paying for the first session (after a free consultation chat before hand), and maybe focused less on building that student/tutor relationship initially, does that make sense? Over time I feel like I’m building that crucial bond with the student, but I guess a limitation at the start (that could end up with losing students after that first session) is feeling the pressure to jump straight in too quickly because they are paying for your time. Let me know if that makes any sense or if anyone feels the same😂🤪
Absolutely! I've got a video coming out soon on conducting your first lessons :) I also cover how to run the perfect first lesson which hooks students in every time in my coaching program as well! It's worked a charm for my clients!
I am going to build in my consult in the first 15 min of the 1st session!
This is was SUPER helpful, I’ve been wanting to start a tutoring busing for quite some time now and honestly, even after writing my plan out, these were still some of the burning questions I had especially about the free trials/sessions so thank you so much, I’ll be looking into the Free MasterClass
So glad to hear I helped address your burning questions!
What happens if you have no friends, no real social network? That's why I've never been able to move an inch on this even though I've wanted to for over a year now, if not longer.
I've just subscribed. If you don't mind, I'd like to ask you some questions in the comments sometimes.
Thanks
I am a high school math teacher and have done 1-1 private tutoring for the last 7 years but I don't have enough hours in the day any more (outside of teaching fulltime) to offer enough tutoring to make a significant amount. Moving to the next step of formalizing a business, hiring tutors and scaling has felt out of my reach. (my limiting belief)
You could offer group classes to pupils of similar age /class range. That way, you are able to handle more students.
Im working on my tutoring business also and its one of my concern. I want to increase the class price but somehome this fear keeps coming to me. If people not coming to me because of the price. But im providing them with good service, even gave them ebook for free😂
My problem in pricing is that in my country we suffer economically from the increasing in prices in everything but parents do the exception in prices for tutoring, they think that we are aliens 😂and not living in the same country, they start complaining for the prices, you can read about this we are in Syria so imagine that they give for an hour less than a dollar!
They start say Ooh that's too much..
In this case what can I do? and how will I charge them more?
If I am teaching one in one but more than one hour because I am teaching for siblings, would that effect my pricing too?
Thanks so much
I started my online tutoring for english classes to spain people online. i live in India and one of my friend (lives in spain)gives me the spanish people contact who ever needs english classes and I shall teach them. We prepared an AD and my friend sent it to his native people. I got a student but he quit after one class.I came across your master class and i have signed in . please kidly reply what shall i make the next move and how will your masterclass can be helpful?
Hey! Lisa! Thank you very much for this information. Do you have any videos about strategies to get more students? For example a webinar, or a free class, etc. I am a little bit lost on this. At the moment I am offering a free class to get more students, but I don´t know if a webinar would be better. I´d really appreciate your help.
Is your free class to bring in students working?
@@LisaTran Yeah!! I use it to get students to know me more. I previously call them to qualify them and if we are a good fit I invite them to book a free lesson with me. I use facebook ad to get students interested in my service and they write to my WhatsApp. Then I call them.
it would be nice if you can add time stamps in your future video, thanks for the useful info though!
Done! Thanks for bringing this to my attention :)
Can you share the math of 26 students in a year yielding $52,000 a year? Thank you!
I wanna be one a math tutor please help me start!!
Do you need to pay TAX with your tutoring company ?
My self limiting beliefs is not knowing where to run the tutoring business. My house is too far out of town.
Did you try online? 1-on-1 tutoring, works for adults and teens. Or, did you try group tutoring at a place in the mid-distance? (eg a child-friendly spot like a cafe for parents with a space for children)
Mine too, I’m thinking doing online!
If you’re doing 1-on-1 you use the library. I’ve seen tutors with little kids at the library.
I wish there was a love button.
Hello Lisa, thanks for this encouraging video. I would say that my limitations are the prices. I get alot of interested parents that want their kids to partake in online lessons but immediately I tell them the amount; they zoom off. What can I do?
Unless your prices are really ambitious and out-of-reality, be happy that these parents leave. Better to have 10 well-paying students than 20 bargaining students who will leave you once they find a cheaper teacher.
I was able to close a lot of $100/hour clients by offering a free 1-hour online lesson. Once parents see your expertise and how happy their child is after the lesson, they will pay your price. Good luck.
Hi Jennifer - You partner with us in India. Cost arbitrage will really work for you.
im 14, and want to start tutoring math to 5th and 6th graders. the problem im having is that how do i market my 'business', cause as you can see im wayy too young for any parent to trust me with their child. and although my fee is very low compared to anyone else, it still seems like a bit of a problem. i mainly want to attract students from towns where there arent any tuitions, because im gonna do it online obviously, so it wont be a problem. also, as my fee is so little, its easily affordable by anyone. now all i need is a way to GET to those students and pitch my business. any ideas anyone?
are you marketing on tiktok? thats where students younger than you would be. or you could try to pair it with babysitting service and call it homework help. good luck
Do you need a teaching certificate for tutoring?
No you don't.
As an introvert without hardly any social media presence, I cannot attract the students I want--much less any students at all. I want to coach adults in conversational English in everyday and business contexts.
This is a limiting belief! You don't have to be on social media to get students - I didn't have my own social media platforms until many years after I started. You can still be successful I promise!
Hey I want to start online tutoring business in esl and maths but I need help
@@LisaTrancan you help me?
My self limiting belief is that I need to learn more before I can charge more formy services
so not true!!! you might find this course I made about increasing your prices helpful: bit.ly/increaseyourtutoringprices
Im interested in teaching English on line, i speak English and Spanish, can you hook me up???
My limiting mindset is how the education sector in aus has treated me and I’ve lost all confidence in classroom teaching. I’m over it.
I'm sorry to hear that. On the flip side though, when you're 'over it', it usually is the push you need to explore new territories!
5:50 John Steinbeck
Question....do you charge for the diagnostic evaluation, to determine your student's ability/level...I'm a reading and English teacher, TIA
Why would you do that? 😢 Thanks
If you are hiring please consider I'm i have a TEFL certification
The level of hype and bs is unbearable.
Youre really helping me out. I'll watch more of your videos and learn more about tutoring business. Thank you so much for making this such helping videos