What I Learned From Gary Halbert
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- Опубликовано: 15 сен 2024
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I haven't been speaking for some years and good mate James Schramko asked me to speak on what I learned working with Gary Halbert - I also took the opportunity to talk about some things I think Gary would have loved now if he was still around.
Please enjoy and feel free to share.
If you would like me to speak at your event - shoot me an email to eddale@mac.com
Like this video? Here's where you can find all the latest things i'm up to.
My Links:
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FACEBOOK : / eddalefan
TWITTER/X : / ed_dale
INSTAGRAM : / eddale
Thanks so much for watching and for all your continued support. I am forever grateful to each and every one of you for watching, commenting and being a huge part of this channel and this crazy journey :) all the hug squeezes xxx (Het if it's good enough for Zoella!!
7:42 every market is a market
8:51 copywriting and selling is not a gift
9:25 sales letter is the best sales letter
10:25 the attention paradox
12:38 the florist
you need to get into their head
15:19 audience participation time wohoo
2 mins what are the pains of your market ?
2 mins what do they desire ?
20:53 pain relievers and gain creators
20:38 you need to talk to the market
23:12 Kolbe and work style
24:22 collect wow facts
you forget how it is to be a beginner
26:15 you can only sell one thing at a time
26:55 write to a timer (10 mins warmup ) (max 50 mins time block)
28:46 the albino foreskin
30:24 separate creating from and editing (many write a blog and publish in 10 mins )
31:47 break the story
32:28 interview your copy
33:20 the vomit draft
34:26 stop comparing your 1st step with someone's last
35:24 great artists swipe
35:35 i have used the same template ?!?!?!
36:36 the offer trumps everything (Gary spent most time collecting facts then 2nd most in polishing offer)
37:12 removing risks (next thing he spent most of the time ) write down all reasons why people will not buy
37:56 kill adverbs
39:19 show don't tell
40:34 all the magic happens in the editing
41:35 the hook will emerge (never start with hook , it will occur you as you write)
42:31 do a del THAT run (remove that most time it sounds better)
42:54 read your copy out loud (do you fumble? )
43:12 expose your work (At the right time) feedback from respected people
45:48 21st century Halbert
I am bored now someone continue in reply
Spoiler alert : watch completely the things that I found wow might be neah to you and vice versa
Thanks so much for this Table of Contents! It deserves many more likes.
@@Nick_Taylor. - The "key moments" are in the description.
Focuses on the process of copywriting (and how to set yourself up for success) as opposed to just the contents. Extremely needed. Thank you. -- Pavel
One of the most valuable videos on RUclips today.
Great presentation! Thank you!!!
2024 and this guy had amazing predictions 😮
Gary Halbert was a genius.
This is awesome, Ed. Please, more stuff on copywriting. :)
I have only just begun researching to launch my businesses. I will be ahead of the game. I am going to build something special over the next 5 years
How's it going Gareth?
Yeah it's been 3 years
It's 5yrs already, what's the update?
Great content! Thank you!
This is a great piece of content..
Thank you very much sir.
With the amount of value packed in this video, I'm surprised it got up to 14k views.
That's a great milestone.
That’s why only few people became rich🤩
Inspiring! I shall put this on repeat!
This video should have 16 million views, instead a rat dragging a piece of pizza around has 16 million views!. And people wonder why the world has so many problems. Great video.
I gotta watch that! The rat video.
I left this video as soon as I read your comment and went to watch the rat video. Thanks for marketing the rat video for free, you certainly got me watching it. Who needs to listen to people talking about Gary Halbert when they could be watching a rat dragging a pizza! Thanks man! As long as there are rats dragging pizzas, we don't need to listen to these marketing videos!
And that's why the 80/20 rule works and always will.
Good guy
Starts at 7:42
I fixed it so it starts straight away now!
2:59 This guy is watching Star Wars.
Great content! Anyone know which screenwriter podcast Ed was referring to? There are so many of them when I did a search.
Scriptnotes:-)
@@eddale Thanks Ed, will definitely check it out!
The only people I listen to are Gary Halbert and Shawn Jorskie.
Do a Search for Shawn Jorskie and see what I am saying.
hahaha what was dat? That means nothing at all.. except Gary Halbert huh
Who did the intro in the white tee?
James Schramko
15:30
thanks mate :)
damn this was good, the first 8 mins prob should have been edited out.
+Chris Macdonald thanks Chris!
Ed Dale no prob, I think ppl over focus on copywriting and not enough upon the totality of the direct mail ecosystem itself (they are *unknowingly* learning things out of context). How many of these internet "gurus" even know who list brokers are? or why the internet can at times be a limited marketplace? Do they even know who gary halbert (RIP =[ )? Bill Jayme?
Agreed. Amazing stuff. But the golden nuggets don't come
Until after 5min
19
This guy wearing a white undershirt is like a woman wearing nothing but a bra. Just wanted to let you know.
He's a regular Sue Ellen Mischke.