Copywriting Conference 2013: Dave Trott · Predatory thinking for copywriters
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- Опубликовано: 18 сен 2024
- Predatory Thinking for Copywriters
Dave Trott, introduced by Tom Albrighton of the Professional Copywriters' Network
ABOUT THE CONFERENCE
The first Professional Copywriters' Network Conference was held on 11 October 2013 at Haberdashers' Hall, London.
Over 150 writers and marketers attended to hear four high-profile speakers, attend breakout training sessions and network.
The headline speakers were Dave Trott, Andy Maslen, Dee Blick and Graeme Archer (all featured in separate videos).
To learn more or join the PCN, please visit www.procopywrit...
ABOUT DAVE TROTT
Dave Trott is a legend among advertising copywriters, having worked on some of the most spectacular and memorable ad campaigns of the last four decades.
Born in Barking, he graduated in advertising from Pratt Institute in New York and trained at Carl Ally on Madison Avenue.
He returned to London and got a job at BMP, where he worked with John Webster on campaigns such as 'Lipsmackin Pepsi' and Courage 'Gercha'.
In 1980, Dave left BMP to found Gold Greenlees Trott, one of the most influential and disruptive agencies of the 80s. There he created campaigns including 'Hello Tosh, Gotta Toshiba', 'Aristonandonandon', 'Does you does or does you don't take Access', Lurpak butterman, Holsten Pils (dead movie stars) and more.
Since then, Dave has founded several other agencies, including Bainsfair Sharkey Trott. He has also trained and inspired generations of creatives. He currently works at The Gate London.
Dave is the author of two books, Creative Mischief and Predatory Thinking.
davetrott.campa...
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brilliant
I went to GGT on Dean Street London many years ago. He was the 'T' of GGT. He had a fearsome reputation. The agency always strove to be different. I learned a lot there. In a meeting with Gordon Smith at Walsh Trott Chick Smith a few years later, Dave popped his head in. I expected a frightful glare and a booming voice. He smiled and apologised in a squeaky voice. Funny how perceptions change. One of few ad men who can still engage and teach an audience through brilliant simplicity. Great preso, Trotty
Pure, simple brilliance!
Brilliant presentation. Thank you.
Ohh i came across this talk for the first time in 2017 and again now in 2020 but man those jokes still crack me up.
Brilliant explanation of creativity and predatory thinking by Dave.Troll. Great Value
+Richard Dacker Dave Troll LoL
good
Looking for the source of study explaining that 89% of ads are going unnoticed. Does anyone know it?
Anaïs, I've been looking, too. There appears to be no source whatsoever except for Dave Trott, who never names a source. The number may have some support in a legitimate 2014 study of Super Bowl ads by Bloomberg that found only 10% were recalled by viewers. (The original Bloomberg article is hard to find, but the study was definitely covered by Bloomberg this third-party report appears legit: www.newmediaandmarketing.com/less-10-super-bowl-spots-recalled/) Did you ever find any reference to Trott's source?
He's a copywriter (a glorified salesperson) not an academic. They can make outrageous claims. Lol
You weren't listing when he asked them "Who remembers an ad from yesterday?" - I think you just getting defensive because he stated some hurtful facts. This guy is a marketing genius.
Makes more cash than they do tho?
Check your own head. Check all that you scrolled past today and all you saw and hear every day. What percentage had impact for you?
Whats the presentation tool used to show the paper on the board?
I think its an overhead projector - very old school!
"Each of the women, one by one, will be joining in..."
Mate, you need to observe your TA more closely
21:40 Blood, ur having a fucking Turkish.
Wow, ‘third world’, this has dated.
ChatGPT turned AD copy into a horse and buggy.