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Why David Dobrik Gives Away Teslas
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- Опубликовано: 14 авг 2024
- David Dobrik has partnered with Seatgeek to give away 15 very expensive cars. In doing so he and Ian Borthwick aka Ian from Seatgeek have pioneered what the future of influencer marketing will look like. Follow Ian on Twitter / ianrborthwick
Purchase our online storytelling course from Moment: moment.8ocm68....
00:00 - 1:54 Intro
1:55 - 2:36 The Problem with Influencer Marketing
2:37 - 4:11 Influencer Marketing 101: Brand Lift + Direct Action
4:12 - 6:27 The David Dobrik Seatgeek School of Marketing
6:28 - 7:56 What Great Influencer Marketing Looks Like
7:57 - 9:19 How Influencer Marketing Works
9:20 - 10:58 How Much Money David Dobrik Makes
10:59 - 11:38 Key Takeaways
11:39 - 13:16 Secret Section
Listen to Our Podcast:
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Colin - / colinrosenblum
Samir - / samirchaudry
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SEND US A STORY to colinandsamir@gmail.com
Help us get a Seatgeek brand deal and comment below with an idea for a video we can pitch to Ian
another good example is of 2hype, they have a basketball court and its called the seatgeek court
“Breakdown: The Process of Getting a Car and giving it away with SeatGeek”
you can talk about the process, logistics, costs and seatgeek’s approach more thoroughly, as well what it means for your channel.
How we spent the money Ian gave us from Seat Geek
@@pooleparty8042 definitely we have a clip of it at 0:47
Ask someone what they wanted to do for a day if they had 2k. Pick thw most interesting and make it happend (where a mask😋)
The most underrated creators on RUclips right now!
Ikr
Feel
100% agreed.
Facts
Let's share this video to change that 👍🏼
Me: Waiting for David to show up in the comments..
Me reading a comment posted by Ben while also being called Ben😂
Creating an emotional connection with the brand before they're asked to go take an action. Always insightful.
How about if Seatgeek buys you guys a Tesla to use as your sound stage? That way you can put dog mode on and keep yourselves cool while filming in your car. I would buy some tickets from them if they make that happen! ☺️
Genious!
You don’t have to put it on dog mode, you can turn on “keep climate on “
The screen wouldn’t let them film in it it think.
A yellow tesla!
@Kush Patel
It depends on the model, they should be able to film in the model S and X but not the 3 because the screen is on top
It's weird , I prefer the car more than the studio . Sorry to the yellow couch
We'll never give up on the car so that's alright
Me too
The car just makes it less mainstream media studio looking, and more close and relatable for the audience. Also the camera is literally closer to your faces which makes it more effective to convey your message as we are more focused in. But the mix of both gives it a good breathing room. And it keeps that personal touch.
@@ColinandSamir The couch is really good for side things, like the math time..... but the car is incredible
@@ColinandSamir Car makes it feel more personal, plus top sounds
When I hear seatgeek I think David Dobrik. Seatgeek is not even in my country.
Same goes for me... no SeekGeek here :-(
Same here!!
True that
Same hahaha
Ik you guys probably don’t need motivation but your guy’s content is so good and so high quality keep uploading you will eventually blow up.
Super interesting breakdown! Lots of psychology involved with this modern marketing! Congrats for all your growth!
Been subscribed for a month or two now. You guys are one of the few channels where I've watched EVERY single video from the channel. Insane work guys keep it up!
THANK YOU
Bruh, why aren't you guys blowing up!!! Love all the way from India bros. Keep making such quality content. You'll reach where you should.
Man, I’ve been looking for a video like this for so long! I appreciate you guys, this will help a lot of smaller creators who don’t have management yet to find their value!
Loved the part at 4:30 where he explained how David's a marketing genius. ;-)
The most underrated creators on RUclips by far!
I agree
Seatgeek pitch: We Gave RUclipsrs a New Studio!
Then they get a car they can film in.
Yep I like the sounds of this
"A $2,000 Quarantine Seatgeek Birthday Party"
"Why we gave a podcast 100$"
So like you make a competition that people have to talk about a topic that you have chosen and you give the best one x amount of cash to help them make an actual podcast but you have to sign in into seatgeek to enter I think this is a good idea since you have a video about how broadcasting is evolving
it's incredibly smart for Ian to do this interview with you guys for your video. Brings SeatGeek back into our minds
I do t understand how you guys aren’t at 1 million subs yet
I love the high quality keep it up bros
I'm always saying if SeatGeek ever comes to the UK I know I would definitely use code David
Here’s your pitch for Ian: “Why is SeatGeek still spending money on influencer marketing when all concerts and sporting events have been shut down?”
that’s a great question
Answer...they're not.
@@ColinandSamir Can confirm
SeatGeek lol
SeatGeek lol
Hey love your channel, for pitching an idea, here's my suggestion
1 The gift of seeking discomfort ( do something crazy with yes thoery)
2 why youtube is so important to music industries
3 the most valuable creator for brands
Props for the framing on the shots with the calculations (like at 8:32)...using your blank wall as a matte background is brilliant. The stats are much more engaging than they would be without Samir presenting the same info on screen. You guys are brilliant.
Love seeing *SeatGeek* entering the chat 👏🏻Also *ColinandSamir* you should give away camera gear w/ em
You need to give away the car you're in, because it is becoming a character in this channel 😅😅
I LOVE the new eiditing style! keep up the great work
Yo I’m loving the yellow couch set up, great breakdown episode 👍🏾
Okay those illustrations and animations changes this video and really help the storytelling. Great work!!
You guys will blow up very soon congrats Colin and Samir! You've come a long way to get this🤩
Seatgeek integration idea: *Why Seatgeek is Better Than Ticketmaster, A Breakdown*
Why haven’t we don’t this yet 🙄
@@SeatGeek Would be neat to see my idea turned into a vid! Do it!
SeatGeek seatgeak needs to go back to English class...
@@blzt3206 lol why are you giving away free ideas?! Did you learn anything from this vid?!
Its just so well writed, you ask your self great question and provide gret answers. Video well edited with segmenet , each segment ccome to complete the previous one. Just amazing guys, keep pushing
You guys breakdown even your breakdown videos. It's a nice element.
Honestly, why would people even dislike a video as helpful and informational as this!?
Behind the camera
Everything that goes on behind the camera to create a video and the logistics/struggles with it all
keep up the great work guys!
Just talking about Seatgeek and exchange with Ian during this breakdown video might have been the best idea to a partnership with them. Thanks for this video, lesson learned!
New studio poppin' OFF in this video. Loving the new angles.
I think what you guys have just told us , indirectly promoting seat geek that seems like a great idea.What dobrik does Is bring a sentimental value with a brand promotion.This Is genius.Imagine people opting for a product by watching your video without It feeling like a promotion.
Seatgeek and David reminds me a lot of what Memes have done for Airpods. Apple made so much money off of memes that made fun of how Airpods were only for the rich, in the same way David turned Seatgeek into a meme. This is literally the most amazing form of marketing because it doesn't even feel like marketing.
IDEA: How seatgeek can change and evolve during and after te pandemic
I read a FBI negotiation book and they called it "Law of attribution" If you are doing something with someone and they really enjoy the activity they will attribute that enjoyment with you just because you were there... When I think of Seatgeek I think of dreams coming true and that i because of their partnership with David Dobrik. GENIUS!!
As up and coming creators, you can ask seat geek to sponsor a video where you connect with other up and coming creators in your area and make a video where you help them through COVID. It could be anything from cool shit, masks, just pure cash. Kinda like David's last video but also fostering a community between small creators.
These guy deserve millions they make such high quality vids and have helped me with so much
i rlly hope that this channel will sky rocket with ur sub count u DID ALOT and im glad!
You guys are the Wait But Why of RUclips. Love it.
The iced coffee podcast sent me here and I’m so glad. Your content is great. :)
I am addicted to this channel, partly because one day I also hope to make online content and this is going to be my rule book lmao
Love Love Love this video! This took me back to my marketing classes in college. I would have loved for this video to have been shown in one of my classes. You guys managed to break this down so well and also educate at the same time. I highly recommend this video to be added to any college marketing course.
This channel is way 2 good. Every single video I just want it to be longer. Thanks for making the breakdown
Seatgeek collab title: I surprised my best friend with $2000 Jordan 1's
incredible delivery of a complex topic
You guys really put the A effort into your videos. I hope you guys get big. Definitely deserve it
Another hugely informative and engaging video. Only found you guys last month but watched a great deal of your content, greatly valuable understanding of the landscape. Keep it up x
You should host a content creator tournament where the money from seat geek is the tournament price pool! And have like a theme that they have to follow and make a short little video from that theme!
Like so they can see but only if you agree!
A key to the David Dobrik/MrBeast model of influencer marketing is what they actually do with the money. They don't just slap a 30 second spot on a video and pocket the money. They both use branded content as a way to invest in their channels and attract new subscribers, and ultimately bring new people to their main revenue streams (ie merch). This is great for the brand because they know that if they sign a year long partnership (or longer), the creator is going to be using the money they pay at the beginning of that year to ensure the audience is larger by the end. More exposure for the brand + larger audience for the creator = big time win-win
How about a challenge where someone competes for the money- but not just any challenge, a Mr.Beast style challenge. In the breakdown episode, you could explain how mr beast’s challenges work, and how they are planned, while at the same time hosting your own with the money from seat geek. A dual narrative + reward at the end, and a great way to appeal to new viewers!
Great Episode guys, having Ian on was a great idea ! 💯💯
Great breakdown guys. I think we've only seen the tip of the iceberg...
Imagine getting an ad for the Colin and Samir course in a Colin and Samir video...
Already knew this was gonna be crazy
I have always wondered the details of how companies work with creators, and the economics of it. This video explained things so well and was easy to understand. I absolutely love this channel!!
Your uploads are my favorite uploads ... also hyped to see the new studio and the new angles
Thanks JC
This channel is the most underrated of them all!
"Wouldn't it cool if we could give away cars?"
I mean ... that car you're sitting in ... I'll take it?
OMG...this knowledge is golden. My new favorite channel.
Your videos are great. Great line of thought. Just answers every question that comes next. Cheers to you people!
I love Colin and Samir so much. I can't wait till they're big enough to sell out. They deserve it
I like the use of the white wall for that graphics portion lol
Incredible video! In depth content laid out in a very elegant and intelligent way, congrats! I always wondered what were the actual expected ROI and CPM used for these partnerships. Thank you and keep up the great work!
Always spewing knowledge and I cant get enough!
You guys are amazing! Watching you from Argentina before you got to 1 million subscribers...
Hope the best for you guys! 🔥
You started 10 years ago, but now it's time for a skyrocket growth, thank's to influencer market from nowadays! 🚀
Man i never double tap on their videos... love you guys
Holy cow i thought you guys would have around a million of subscribers!! Love the content guys earned yourself a new fan haha!
The way you tell story is awesome♥️, It made me think of buying your course to improve my RUclips videos
this is the kind of content i never knew i needed in my life
I have been following you guys for a long time, love your content and really wish good things come.
how have you guys only got 156k subs your content is produced better then 95% of youtubers with over a mill subs
Loving every single one of your uploads! The way you craft your stories is so captivating. I'm learning so much :) Wondering if you guys ever considered starting a Patreon? You'd have at least one supporter!
such an underrated channel. keep it up lads
But I wonder in the midst of all of this - the tick tok stuff Instagram reels and all that- who is actually winning the most and the most privileged, who is making the most out of the internet and in the best position. If you had to pick who would you be?? Is it the brands, the creators or the influencers. Who would you be?
I have watched collin and samir for a very long time and loved your very informative content. Lots of love from a 14yo in the UK
Ironic that this seatgeek video hasn't even cracked 50,000 views.... might have a ways to go lol. But I'm rooting for you. These videos are really interesting as it inspires creators to try and convert attention into monetization.
These guys are really underrated!
You guys are great. Just so you know I’m here from Graham’s podcast
Love your channel. Been learning each and everytime but finally subbed
You’re truly underrated, already Subscribed!
Came from Ian tweet and subbed your videos look really good gonna spend some time going through them
This video was perfect and a good eye opener!
Thanks and welcome
How we took our studio to another level. Or something along those lines could be a nice video to be sponsored by seat geek. Christmas came early for our channel. 😂
Previously sponsorships for RUclipsrs would just felt like an tv advertisement, once mentioned in the video it’s done.
Now I feel like brands are trying to propaganda their message by actively involving into the skin of the creators content. Like for example David’s giving away cars through sponsors money is content driven sponsorship. Why do you think about this ‘Content Driven Sponsorship’, do you think the main stream media will also adapt this type of formant. Would love to hear it from you guys.
Sponsoring a new creator with equipment and a brand deal. You can work with seatgeek to give other smaller creators their first brand integration. They get paid, you get paid, and seatgeek becomes the brand that gives exposure to new creators instead of the other way around.
I genuinely like and enjoy your videos !! Big thumbs up
I actually love this style of videos and learn a lot from it!
You have been at this for 10yrs😮😮. I really wish you become big youtubers too❤️❤️
ooooo this the type of stuff Garyvee talks about, i like how you go indepth to it
I wish all of the yes theory fam will support colin and samir, they also make quality content. Love you guys
I think ur idea from a video or two ago of giving money to other creators/artists would be great for a sponsor. Not a lot of money could go a long way and even no money but a feature on the channel would be great for many. It would have the same feel good marketing of the car giveaways but also be not too much the same that it wouldn’t feel like a copy. Especially during these times, art comes out of hardship but a kickstart help gets that art out there.
Seatgeek gets you a car to put in your studio to film in. One of those half-cut ones with no front. Keep the studio and your signature car filming!
Another brilliant video from both of you. Love how you both gave us the inner workings of influencer marketing which is so hush-hush. Thanks, guys and hope Samir gets a car for his birthday ☺️
Title: Why Seatgeek isn’t just for David Dobrik
Man, these breakdowns are always so good!
How Colin & Samir surprised Ian from Seat Geek with a Tesla