@mchipelo it absolutely makes sense if you stop and think about it. Tax incentives directly to consumers to purchase EVs from an administration that has huge bias based on theories of what's good for the environment and what's not. Pretty clear if you think about it for more than 5 seconds.
@bk27117 I have 2 EVs and haven't got a single cent from our government. Just because I don't like to be robbed on the gas pump, then you assume I'm WOKE...sure it makes sense. Couldn't care less if they are 'green' or not, but the money saved is very substantial vs a combustion powered car and they are more practical 99.9% of the days (except for longer journeys)...guess my vote for the conservative right isn't as meaningful as my car's fuel choice. Go figure.
The CEO of JLR is gay, as is the Managing Director of Jaguar and the Marketing Director of Jaguar. Alll three are also staunch LGBTQ+ rights activists, so it is no big surprise that they are using Jaguar as a vehicle to advance their sexual identity agenda. Jaguar is now on a Trans- Mission in the Trans-Portation rainbow world.
This is all by design. In jaguar HQ they are congratulating each other. They go full EV so their current customer base is not useful any more. They need to change it. So they asked: what kind of people spend a lot of money on EVs? Urban, woke leftist. And they targeted the marketing towards them. It is working
Talking about how bad the brand is, so no...not the goal. Their customer base historically have been old, wealthy men who are mostly conservative. The new marketing cater to younger people who do not want these cars and if they do they cannot afford it.
Yep, you are right but not 100%. I actually told my friend yesterday, “I’ll never buy a Jaguar in my life”. So even talking about it, doesn’t help the brand.
Funniest thing I've seen about this ad: other brands having a laugh at their expense. Eg: Nothing (the mobile phone/electronics brand) changed their logo on X and in the bio wrote "copy jaguar". A direct reference to "copy nothing". 😆 Priceless.
Did you read my comment? I said we are saturated with podcasts & RUclipsrs criticizing woke. I’m tired of it & if Mike wants to be unique or do something different he should talk about something else. It’s boring hearing 100 podcasts talking about the same thing. Preaching to the choir. If you want to hear the same stuff over and over good for you. I don’t
I listen to Joe Rogan & there are a ton of podcasts and RUclips shows criticizing woke and the left. I understand the criticism but if you don’t like the woke ads don’t buy the product or whatever but to bitch about everything seems like the right and the bro’s are becoming like chicks complaining & bitching about everything. Again I believe the left has gone way too woke but I’m tired of hearing about it. Alright Mike I hope you turn the page and are more creative. Otherwise I’m out.
Everyone's complaining about it, but nobody here really ever wanted a Jag to the level of energy they have for the new marketing situation. Every Jaguar lover including myself only loved the old Jag's like the E Type and the XJ... cars that don't make sense in this car market. Jaguar has been crap for almost 15 years. Not a single model has been successful
That ad has to be a publicity stunt. Since that upload, almost everyone has been talking about the brand anf probably will continue up until the unveil in early December
My friend realtor had a jaguar and Mercedes Benz years ago.. they bring it to Vermont in summer and Florida to their Manson in winter.. but now they not the same.
Sales numbers for Jaguar will not improve by doubling the vehicle prices and trying to compete in the Rolls Royce and Bentley market segment. While Jaguar has always been considered a luxury brand, it was an "attainable luxury " brand, not an ultra exclusive luxury brand. People who buy a Rolls Royce or a Bentley are not going "down market" in order to buy a Jaguar EV.
Hey Mike! Look at the view of this current video and answer yourself the question, if you should keep continuing these political type of videos. I like you buddy, I just mean it well with you. Stick to motivational, sports and car contend, and you will be good!
I get the brand needs a refresh, I can even understand going full EV... I mean Elon did with Tesla. But why go in a "fashion show" like route? The idea of the refresh is to sell more cars for everyday people not make a statement vehicle that nobody will buy.
Not English anymore. Looks like they don't know what a Jaguar is, so maybe they should change the name too. Anyone who was a Jaguar loyalist will be gone, lol. Seems like they are targeting the new normal people, if you get me. If you're normal, you're no longer looked upon as normal. 🤣🤣🤣
I think this just a attempt from Jaguar to get some media-attention, which they succeded to do. However, people buying Jaguars are buying them because they are Jaguars, because lets face it, Jaguar couldn't really compete with their rivals on pure "best car". Now though, they clearly made the people intressed buying their cars upset, and probably won't get to many new costumers just because of this 2024 inspired campaign.
Like, I get that they're trying to use this rebranding as a way to fully transition into EVs, but disposing of banked recognition isn't the way to do it. Same thing with Twitter, abandoning the known trademark isn't the way to invoke confidence in what's coming. The new font looks more like a cosmetics label than a auto manufacturer. I'm not too concerned about the art style in the ad, look at the history of central European artists since the 50s. The first thing that comes to mind is A Clockwork Orange. Those designs were based on absurdity, not actuality.
So if the company that any of you work for suddenly realeased a commercial like this does that mean that you and all your fellow employees should be identified as embracing the views of this ad campaign?
Before seeing this add I wanted a jaguar XF but now I'm just so not interested, they have signed there death warrant and someone needs to be fired with immediate effect its such a joke, why why get rid of there diesel and petrol I get to get rid of petrol but why not just have that as a plug in hybrid like the rest of the manufacturers, yeh just one word pitterful and defo not interested no more, great video Mike don't be a stranger dude we love you let's see more of you, stay safe brother 👏👌👍❤
Hey M. AutoVlog, you're spot-on booby ! "If you're WOKE you're BROKE ! " They can't give these low miles used Jaguar models away. Their full size XJ "flagship" car has totally plummeted in value. In fact, phriggin' Carvana has a sh*tload of them they literally can't give away. 💣 🚘 💣 --- 🤔
I think there in a really woke odd way saying they are coming out with something outstanding and new.... like the people in the add are not ordinary and are different breaking the mold... I think 🤔...... 😆
The new Jaguar logo of the letter "j'" is a direct copy of the current Giorgio Armani logo now being used on the mag wheels of the new Fiat 500 "Armani Edition." Google it and you will be surprised, since the LGBTQ management in charge of Jaguar claim that they/their are "copying nothing" with the new Jaguar EV. It's pathetic.
I think they want to change their clientele. It's easier to sell cars or anything this this kind of "woke" people because obviously they don't have the knowledge to choose wiser.
I saw this jaguar add the other day and not even the drunken stoned me could figure out what the hell is going on just a bunch of goofs dancing around lol
Literally looks like an ad for clothing or makeup lol 😂 nothing to do with cars at all and completely targeting the wrong audience, these kind of people aren’t gonna care about cars at all lol
The roar is gone it's now more like meow scratch your eyes out big boy they've killed themselves by using teletubbies for the ad campaign. I hate wokeness
For the record, a lot of us LGBs don’t want anything to do with the wokeness that the TQ+ is dragging us through nor do we care about DEI stuff. We just want to be left alone in peace. Even in this G facebook group where cars is our topic of discussion has us shaking our heads in disbelief.
Here in England things have gone beyond woke 😢 so many brands pondering to this BS so many brands dying 😢
Jaguar goes Bud light.
In the 1950's, it would have been said that Jaguar has gone light in its loafers (at least in the USA).
It's sad to see this company with such a great history destroyed by fools. Relaunching the brand as EV only is disgusting.
The problem is not going EV, the problem is going WOKE.
@@mchipelo EV is woke.
@TidewaterC So, the choice of fuel of a car decides if you either WOKE or anti-woke?
That makes absolutely no sense.
@mchipelo it absolutely makes sense if you stop and think about it. Tax incentives directly to consumers to purchase EVs from an administration that has huge bias based on theories of what's good for the environment and what's not. Pretty clear if you think about it for more than 5 seconds.
@bk27117 I have 2 EVs and haven't got a single cent from our government. Just because I don't like to be robbed on the gas pump, then you assume I'm WOKE...sure it makes sense.
Couldn't care less if they are 'green' or not, but the money saved is very substantial vs a combustion powered car and they are more practical 99.9% of the days (except for longer journeys)...guess my vote for the conservative right isn't as meaningful as my car's fuel choice. Go figure.
According to their report, Jaguar's marketing worked on the entire campaign for 3 years with 800 employees, let this sink in, 800 people in 3 years.
Someone at jaguar truly thought this was a good idea… that is so concerning. Also, there isn’t a single car or car part in the entire ad
The CEO of JLR is gay, as is the Managing Director of Jaguar and the Marketing Director of Jaguar. Alll three are also staunch LGBTQ+ rights activists, so it is no big surprise that they are using Jaguar as a vehicle to advance their sexual identity agenda. Jaguar is now on a Trans- Mission in the Trans-Portation rainbow world.
Between going full EV and this ad, I have little hope for Jaguar. Heritage thrown in the toilet.
This latest woke shit will completely crush them. Goodbye Jaguar.
new marketing team hired from bud light
RIP Jaguar 1922 to 2025
This is all by design. In jaguar HQ they are congratulating each other. They go full EV so their current customer base is not useful any more. They need to change it. So they asked: what kind of people spend a lot of money on EVs? Urban, woke leftist. And they targeted the marketing towards them. It is working
No one bought their ICE cars… no one will buy their EVs either. Another car brand we can do without.
This dude doesn’t even understand what woke means
It’s the new Woke version of FAGUAR Mike. 👎🏼🤬
My wife had a 2004 Jag S-Type. She loved it.
They got you and people talking. Perhaps, that was prob the point.
Yea, it might get people talking that know the name, but anyone else will keep scrolling. Cant see many people buying a car from an ad like that. 🤣🤣
talking about how much they have helped us decide to NOT ever get a jaguar...... yep. talking lots.
Talking about how bad the brand is, so no...not the goal. Their customer base historically have been old, wealthy men who are mostly conservative. The new marketing cater to younger people who do not want these cars and if they do they cannot afford it.
Yep, you are right but not 100%. I actually told my friend yesterday, “I’ll never buy a Jaguar in my life”. So even talking about it, doesn’t help the brand.
@@gahaha8565 The new marketing caters to people who only have enough money to buy bus passes and the occasional Uber ride.
Funniest thing I've seen about this ad: other brands having a laugh at their expense. Eg: Nothing (the mobile phone/electronics brand) changed their logo on X and in the bio wrote "copy jaguar". A direct reference to "copy nothing". 😆 Priceless.
I’m glad to see Mike isn’t holding back
Did you read my comment? I said we are saturated with podcasts & RUclipsrs criticizing woke. I’m tired of it & if Mike wants to be unique or do something different he should talk about something else. It’s boring hearing 100 podcasts talking about the same thing. Preaching to the choir. If you want to hear the same stuff over and over good for you. I don’t
No great loss. I lump Jaguar and Land Rover together. Nice looking cars, but unreliable as f*** and endless money pits.
I listen to Joe Rogan & there are a ton of podcasts and RUclips shows criticizing woke and the left. I understand the criticism but if you don’t like the woke ads don’t buy the product or whatever but to bitch about everything seems like the right and the bro’s are becoming like chicks complaining & bitching about everything. Again I believe the left has gone way too woke but I’m tired of hearing about it. Alright Mike I hope you turn the page and are more creative. Otherwise I’m out.
You’re proving the point… no one will buy the product. Just look at other companies that have pulled this crap. Everything woke turns to shit!
They are Targeting the .03% and they don't buy Jaguar's 🤣
Or couldnt even afford one.
The company is doomed.
Go woke go broke! 😅
Tell that to Apple
Everyone's complaining about it, but nobody here really ever wanted a Jag to the level of energy they have for the new marketing situation.
Every Jaguar lover including myself only loved the old Jag's like the E Type and the XJ... cars that don't make sense in this car market.
Jaguar has been crap for almost 15 years. Not a single model has been successful
As a Brit I’m ashamed of them , I’m going to buy a XKRS tomorrow because they will go up due to this woke shit
Woke is dying, when will these fools learn
That ad has to be a publicity stunt. Since that upload, almost everyone has been talking about the brand anf probably will continue up until the unveil in early December
My friend realtor had a jaguar and Mercedes Benz years ago.. they bring it to Vermont in summer and Florida to their Manson in winter.. but now they not the same.
Sales are dismal, how could this get any worse? Jaguar Marketing Exec: "Hold my beer...".
Sales numbers for Jaguar will not improve by doubling the vehicle prices and trying to compete in the Rolls Royce and Bentley market segment. While Jaguar has always been considered a luxury brand, it was an "attainable luxury " brand, not an ultra exclusive luxury brand. People who buy a Rolls Royce or a Bentley are not going "down market" in order to buy a Jaguar EV.
Hey Mike! Look at the view of this current video and answer yourself the question, if you should keep continuing these political type of videos. I like you buddy, I just mean it well with you. Stick to motivational, sports and car contend, and you will be good!
This video is a sign of his current state of mind.
It’s a commercial for gods sake 🙄🙄🙄
This is the result of hiring a marketing company doing coke all day :D
New coke
remember when they were only known for producing overpriced, unreliable cars?
to me it looks like it's an internal moodboard they accidentally uploaded to RUclips.
I get the brand needs a refresh, I can even understand going full EV... I mean Elon did with Tesla. But why go in a "fashion show" like route? The idea of the refresh is to sell more cars for everyday people not make a statement vehicle that nobody will buy.
Not English anymore. Looks like they don't know what a Jaguar is, so maybe they should change the name too. Anyone who was a Jaguar loyalist will be gone, lol. Seems like they are targeting the new normal people, if you get me. If you're normal, you're no longer looked upon as normal. 🤣🤣🤣
They are owned by an Indian company for some time now
I’m going straight to the market to look for used jaguars. I hope the price is dropping like a stone now.
I think this just a attempt from Jaguar to get some media-attention, which they succeded to do. However, people buying Jaguars are buying them because they are Jaguars, because lets face it, Jaguar couldn't really compete with their rivals on pure "best car". Now though, they clearly made the people intressed buying their cars upset, and probably won't get to many new costumers just because of this 2024 inspired campaign.
Like, I get that they're trying to use this rebranding as a way to fully transition into EVs, but disposing of banked recognition isn't the way to do it. Same thing with Twitter, abandoning the known trademark isn't the way to invoke confidence in what's coming. The new font looks more like a cosmetics label than a auto manufacturer. I'm not too concerned about the art style in the ad, look at the history of central European artists since the 50s. The first thing that comes to mind is A Clockwork Orange. Those designs were based on absurdity, not actuality.
Mike Vaim Great Video I definitely agree that Jaguar is absolutely stupid for fully electric and for making that Absolutely horrible add
I don't even know what to say
Yes, it's the same as Europe. Being woke is so done...
Jaguar just fixed awareness for their brand. And without advice from backwards Merica.
Bud Lite and Jaguar ad, must be the same person.
Test drove an XF supercharged in 2017. It was awesome, but not compelled to buy lol
So if the company that any of you work for suddenly realeased a commercial like this does that mean that you and all your fellow employees should be identified as embracing the views of this ad campaign?
Before seeing this add I wanted a jaguar XF but now I'm just so not interested, they have signed there death warrant and someone needs to be fired with immediate effect its such a joke, why why get rid of there diesel and petrol I get to get rid of petrol but why not just have that as a plug in hybrid like the rest of the manufacturers, yeh just one word pitterful and defo not interested no more, great video Mike don't be a stranger dude we love you let's see more of you, stay safe brother 👏👌👍❤
What a weird farewell ceremony😶
The Leaper is the brand and they removed that?
JaGUar is targeting the dumpster! The same position Stellantis currently resides in!!!
Must be some of that Swedish fashion.
Hey M. AutoVlog, you're spot-on booby ! "If you're WOKE you're BROKE ! " They can't give these low miles used Jaguar models away. Their full size XJ "flagship" car has totally plummeted in value. In fact, phriggin' Carvana has a sh*tload of them they literally can't give away. 💣 🚘 💣 --- 🤔
Maybe put a car in the advert if that's what your trying to sell?
Jaguar was too masculine, and therefore had to be destroyed!
If you research the marketing director or whatever his title is, you'll understand.
Maybe just concentrate on on making a car that spends less time in the shop and more on the road. Those cars have been unreliable crap for years now.
It’s a pipe dream. There just talking about for brownie points
I thought it was an ad for a new clothing brand. Someone is definitely losing their job for this one. 🤦
I think there in a really woke odd way saying they are coming out with something outstanding and new.... like the people in the add are not ordinary and are different breaking the mold...
I think 🤔...... 😆
I would’ve thought it was an Apple Ad …is the iPod shuffle returning!? 😂
The ad suckt, but I think there cars might be good still
Tesla says hello.
The new Jaguar logo of the letter "j'" is a direct copy of the current Giorgio Armani logo now being used on the mag wheels of the new Fiat 500 "Armani Edition." Google it and you will be surprised, since the LGBTQ management in charge of Jaguar claim that they/their are "copying nothing" with the new Jaguar EV. It's pathetic.
I think they want to change their clientele. It's easier to sell cars or anything this this kind of "woke" people because obviously they don't have the knowledge to choose wiser.
Pretty gross actually. Disturbing advert.
Im surprised Jag is still in business although the F type is nice.
Jaguar is going soft….😂😂😂
No biggie, Jaguar has been dead for years.
I saw this jaguar add the other day and not even the drunken stoned me could figure out what the hell is going on just a bunch of goofs dancing around lol
Literally looks like an ad for clothing or makeup lol 😂 nothing to do with cars at all and completely targeting the wrong audience, these kind of people aren’t gonna care about cars at all lol
Never liked Jaguar anyway. Better not happen to Range Rover though.
Also, looks like they did not get the election memo.
Enough with that cow dung.
i guess they want to be unique and stand out but still atleast show a car in your ''ad''🤣🤣 this is horrible brand as been dying for a longtime so
Blue Steel
Just look what happened to Bud light.
Lmao he called the girl in the orange a dude smh
Dude with the hammer? I thought that was a guy too wearing a dress..like the other guy with yellow dress..
I don’t like it either however I think the weirdness and wackiness has everyone discussing it…this is what they (jag)want. 😂
Jaguar on mushrooms 🍄
Everyone should boycott from buying a jaguar.
They don’t even sell new cars right now lol. They literally took a sabbatical
Jaguar is no longer british, just like britain
Awfull. Jaguar will go bankrupt
The roar is gone it's now more like meow scratch your eyes out big boy they've killed themselves by using teletubbies for the ad campaign. I hate wokeness
Maybe they think the more woke side of the population is who will buy their new EV’s? I won’t be supporting Jag while they’re doing this.
Musk is leftist now or again soon?
Jaguar is dead!
Copy everything 24' was, do not delete the wokeness, and buy a rock.
EVs suck! Jag have kicked an own goal.....Jag is dead on arrival in 2024
I agree Mike, WOKE is absolute CRAP.😂😂😂😂😂😂😂😂
👍
For the record, a lot of us LGBs don’t want anything to do with the wokeness that the TQ+ is dragging us through nor do we care about DEI stuff. We just want to be left alone in peace. Even in this G facebook group where cars is our topic of discussion has us shaking our heads in disbelief.
I'm straight but that is what I hear from many of my friends who are in the community. It's just woke madness from idiots.
Maybe there's a part two ? This reminds me ov the biden nutcracker thing they did in the Whitehouse 😂
Lol, forgot about that!