GO WOKE; GO BROKE?!

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  • Опубликовано: 21 ноя 2024

Комментарии • 1,6 тыс.

  • @JO-xm6lq
    @JO-xm6lq День назад +529

    This is Jaguars tombstone advert.

    • @jonb4248
      @jonb4248 День назад +14

      😅😅. I’d love to know who actually looked at this advert and said…………. It’s great, let’s roll with it 😅😅

    • @buffalomerkis7603
      @buffalomerkis7603 День назад +8

      Declared intent… of saying goodbye forever?

    • @michaelsimpson4400
      @michaelsimpson4400 День назад +2

      Even if they did the advert with all actors in Racing Green I could maybe get it.

    • @FredScuttle456
      @FredScuttle456 21 час назад +5

      I prefer the era when an LBGT Jaguar might mean Long wheelBase Grand Touring.

    • @scaryfakevirus
      @scaryfakevirus 19 часов назад +3

      Initially I actually thought that rock was a coffin, I now see that I was right the first time.

  • @blackline66
    @blackline66 День назад +89

    Jaguar closed the factories for a year and only want to sell electric….. this is just a nail…. maybe the final nail …. in Jaguars Coffin ⚰️

    • @derektaylor2941
      @derektaylor2941 6 часов назад

      A friend of mine is service manager at a fairly large JLR dealership and even though servicing is carrying on, the overall loss to his franchise is apparently so big they may have to close anyway due to lost sales.

  • @lewis72
    @lewis72 День назад +830

    If anyone was wondering what happened to the Bud Light marketing team after they got fired.

    • @suefrowde9378
      @suefrowde9378 День назад +23

      😂😂

    • @jonbates2984
      @jonbates2984 День назад +35

      Or the PR advisor who said “Andrew, you should explain yourself in a television interview.” 😄

    • @Interbeing_CDN
      @Interbeing_CDN День назад +4

      🤣🤣🤣

    • @val_nightlily
      @val_nightlily День назад +13

      They weren't that creative. They'd have had a pink car driven by a cross-dresser.

    • @stevvieb
      @stevvieb День назад +12

      Woke people seem to always find a job after they are fired, imagine the length of some of their CV's

  • @A_random_nerd_with_braces
    @A_random_nerd_with_braces 23 часа назад +25

    “Copy nothing”… except Bud Lite’s self-annihilation strategy

  • @swoop1352
    @swoop1352 День назад +371

    Bye bye Jaguar. Bud Light moment incoming...

    • @andrettransformer
      @andrettransformer День назад +4

      As a neuro-divergent queer non binary, I actually appreciate a brand made for people like me

    • @silentterrorhawk
      @silentterrorhawk День назад

      Cucks crying about a product they already don’t buy?

    • @g.w.7893
      @g.w.7893 День назад +5

      A new chapter incoming. Chapter 11.

    • @clutch-zilla9957
      @clutch-zilla9957 День назад +5

      @@andrettransformer sure thing bud😂😂😂😂

    • @DhimmiSausageStarmer
      @DhimmiSausageStarmer 23 часа назад +3

      Jaguar just rolled up into the Bud Light car park.

  • @mikedx2706
    @mikedx2706 День назад +23

    From Shaguar to Faguar in 30 seconds! Has any brand ever changed its sexual identity any faster?

    • @JM00-v9c
      @JM00-v9c 20 часов назад +1

      😆😆

    • @ivanbluetarski9071
      @ivanbluetarski9071 4 часа назад

      if you think that was fast , just wait a while 🤣🤣🤣🤣

  • @Atom-Phyr
    @Atom-Phyr День назад +231

    "Evil cannot create anything new it can only corrupt and destroy that which the forces of good have already made."
    JRR TOLKIEN

  • @GGGGGGGGGG96
    @GGGGGGGGGG96 День назад +12

    They just flushed their 100 year old brand to the toilet in 30 seconds 😂😂😂

  • @Ian8008
    @Ian8008 День назад +139

    If it was an advert for clothing - I'd be avoiding those as well. It's simply sick.

    • @sparkypete3417
      @sparkypete3417 День назад +7

      And the hairdresser!!! Yikes!!!!😮

  • @cnursery
    @cnursery 21 час назад +19

    I just looked at the official Jaguar ad video on this platform and there were 378,642 views, 10,105 comments and NO Likes. Not one. None.

    • @cwlim62
      @cwlim62 16 часов назад +4

      Over half a million now and still zero likes 😂

    • @moneypenny1267
      @moneypenny1267 9 часов назад +1

      Nothing to like

  • @alandillon4956
    @alandillon4956 День назад +120

    This is how to close a Car company. A Ratners jewellery moment.

    • @robbienl8176
      @robbienl8176 День назад +2

      @@alandillon4956 they can blame it on the so called right.

  • @hugheffo
    @hugheffo 22 часа назад +12

    To me a typical Jaguar owner is a white middle age gentleman, who wants comfort and prestige. You won't see a young LGBTQ+ person buying a Jag under any circumstances.

  • @colinlawless5654
    @colinlawless5654 День назад +267

    I used to work at a Jaguar franchise about 6 years ago they were on the decline then, and they also decided they didn't like the loyal customer base who purchased them. They went for the woke DEI group and look where they are. Its a shame, but they are doomed. Go woke go broke.

    • @derektaylor2941
      @derektaylor2941 День назад +15

      My first Jaguar was a 2001 XK8. Back when it was built, few production cars could catch it (yes, still a fair few but 99.9% couldn't). Designed by artists and engineers alike, put together by skilled craftsmen. I recently went to look at a XJ. A little 3 litre diesel with nearly as many horses as the XK8, but the build quality... Err, no thanks. It looked nice enough, but no different to say an Insignia or Mondeo or whatever. You used to know a Jaguar when you saw it- a bonnet with a saloon attached to the rear. Now they just look so same as.

    • @Firemarioflower
      @Firemarioflower 22 часа назад +3

      It went all downhill when the S-type was replaced with the XF

    • @scaryfakevirus
      @scaryfakevirus 19 часов назад

      @@derektaylor2941 Bland is the new buzzword for everything.

    • @donnafromnyc
      @donnafromnyc 13 часов назад

      Cadillac went the same way.

    • @buggerlugz6753
      @buggerlugz6753 12 часов назад

      Like Ubisoft/disney all over again.............

  • @sundeeppatel3979
    @sundeeppatel3979 День назад +17

    Jaguar planning on being reborn by taking sales to zero and then they can start again

  • @randomcomputer7248
    @randomcomputer7248 День назад +303

    We have all had enough of this crap !

    • @andrettransformer
      @andrettransformer День назад +2

      As a neuro-divergent queer non binary, I actually appreciate a brand made for people like me

    • @harold6863
      @harold6863 День назад +17

      @@andrettransformerhappy for you but would you buy one ? 😂😂😂

    • @JANGLEPOP1
      @JANGLEPOP1 20 часов назад +9

      ​@@harold6863It could never afford one!

    • @randomcomputer7248
      @randomcomputer7248 14 часов назад +1

      @@andrettransformer no idea what most of the designations are.

    • @richardwillson101
      @richardwillson101 13 часов назад +1

      What "crap"? We don't even know what's going on yet.

  • @pharcyde110573
    @pharcyde110573 21 час назад +8

    They're obviously all Jaguar owners, just look at how miserable they all are. (must have been their 2.0 diesels blowing up at 60,000 miles)

  • @stevenloughran8911
    @stevenloughran8911 День назад +202

    As my old man would say "what a load of bollocks! "

    • @HP23569
      @HP23569 День назад +14

      @@stevenloughran8911 There does seem to be a distinct lack of bollocks in adverts today😁

    • @samaeldrakul4191
      @samaeldrakul4191 День назад

      🍒

    • @samaeldrakul4191
      @samaeldrakul4191 День назад

      😂

    • @FredScuttle456
      @FredScuttle456 21 час назад +6

      @@HP23569 The bollocks of the actors in this advert are mostly surgically removed.
      The remainder are shaved with piercings.

    • @JM00-v9c
      @JM00-v9c 20 часов назад +2

      @@FredScuttle456and probably don't work.

  • @tantona9315
    @tantona9315 22 часа назад +4

    'What on earth is this?' The obvious result of a policy of not hiring employees based on merit.

  • @riksstuff.6429
    @riksstuff.6429 День назад +129

    I think the most telling bit is at the end when the actors walk away at the end leaving the rubble of Jaguar behind them.

    • @mikedx2706
      @mikedx2706 День назад +8

      Excellent interpretation of that video's meaning

    • @samaeldrakul4191
      @samaeldrakul4191 День назад +3

      😂😂😂

    • @razor6552
      @razor6552 14 часов назад

      @@riksstuff.6429
      "Dang this is crap!
      It isn't even sustainable electric.
      Fossil fuel powered...EWWW.
      None us us weirdos can afford one anyway.
      Back to the trendy club and our fast food jobs"

  • @DoggleBird
    @DoggleBird День назад +10

    The ad is brilliant! We watch this first ad, which attracts a great deal of attention - especially negative. Then comes the next ad in which these ridiculous fruitcakes get hosed down with stinking slurry from a tractor. Then a dapper, middle-aged farmer steps out of the farm wagon, smirks at the sight, winks at the camera, and jumps into his swish new Jag and speeds off. Then comes the final strapline: "Jaguar. Never woke. Always wonderful".

    • @mikedx2706
      @mikedx2706 День назад

      It will have to be the irredeemable Jeremy Clarkson who drives a manure spreader over those rainbow Teletubbies at his farm and then jumps into his new Jaguar EV and speeds away burning rubber from all four tires to redeem the Jaguar brand.

    • @DoggleBird
      @DoggleBird День назад +1

      @@mikedx2706 Just what I was thinking. This is obviously a spoof to get publicity. Jaguar marketing people are not that dumb.

  • @Atom-Phyr
    @Atom-Phyr День назад +215

    I'm mostly convinced these CEOs are compromised in some way.
    I cannot fathom why you'd intentionally destroy a marketable product unless you're being forced too.

    • @sadiporter2966
      @sadiporter2966 День назад +35

      blackrock pressures them.

    • @brianlopez8855
      @brianlopez8855 День назад

      They've been "playing" on Epstein Island too.

    • @harold6863
      @harold6863 День назад

      @@sadiporter2966small hats 👃

    • @SalemikTUBE
      @SalemikTUBE День назад +18

      BlackRock.

    • @derektaylor2941
      @derektaylor2941 День назад +18

      The reality- I am sorry to say- is that Jaguar's core w/wide image was once of a British Gentleman's executive car, evoking feelings of rolling countryside, golf clubs, country retreats and so on. But in 2024 that is not in demand. Brand Britain is broken and people don't want it. They can make more money asset stripping our battery knowledge and taking it back to India.

  • @Paul0088
    @Paul0088 День назад +12

    RIP Jaguar

  • @gigiiggi7138
    @gigiiggi7138 День назад +86

    I had a 1997 XJR. I had it for ten years and loved every minute. Racing Green, black leather, black stained walnut, 370 supercarged neddies. FABULOUS. I'm struggling to believe that this is even the same company lol.

    • @robertoc2485
      @robertoc2485 19 часов назад

      @@gigiiggi7138 yes great cars!

  • @peterf46
    @peterf46 17 часов назад +3

    This is the end of Jaguar, there is no way their customer base is interested in this sort of thing. If you insult your customers you lose them and one you’re going to look back and realise this is where it finally went totally wrong.

  • @anjkovo2138
    @anjkovo2138 День назад +337

    It's the Emasculation of a Masculine Brand.

    • @brianlopez8855
      @brianlopez8855 День назад +22

      Even Shirtlifters need a car to drive !

    • @barbaraallen435
      @barbaraallen435 День назад +15

      ​@@brianlopez8855lol I haven't heard shirtlifters for ages 😅

    • @davidspendlove5900
      @davidspendlove5900 22 часа назад +7

      @@brianlopez8855 Careful , you may end up in prison after remarks like that !

    • @kdbsuff9625
      @kdbsuff9625 21 час назад

      ​@@brianlopez8855 please remove this comment as the language is crass.

    • @maida-vale
      @maida-vale 20 часов назад +1

      @@davidspendlove5900 Try "t - - d - bur - - - rs" for size!!! Ha! Ha! Ha! (65 years a poof!)

  • @markhorton8578
    @markhorton8578 19 часов назад +4

    Marketing trying to out do Budwieser. Who wants a Jaguar now? Budwieser is big enough to recover. Jaguar is not.
    Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three.
    This was Teletubbies morphs into a futuristic Adams family woke horror movie.

  • @kevinwall795
    @kevinwall795 День назад +243

    Jaguar's decision to end the production of ICE vehicles to go all-in on EV's was suicidal.
    By contrast, this is just monumentally stupid.

    • @davefish8107
      @davefish8107 День назад +18

      Perhaps they just want to close down and not bother

    • @bobthompson4918
      @bobthompson4918 День назад +13

      RIP Jaguar.
      It was good while it lasted.

    • @adrianbennett3761
      @adrianbennett3761 22 часа назад +4

      Electric vehicles aren’t selling very well. The sheer cost of them is undoubtedly holding them back

    • @waserdert6259
      @waserdert6259 21 час назад

      @@adrianbennett3761 It's quite literally the opposite, ICE vehicles still hold the majority of the market all around the globe. That and the EV plans being postponed beyond 2035 just shows how people aren't ready or aren't willing for EVs. As an automotive enthusiast and a sensible human being, I see the EVs arrival with banning of the ICE vehicles utter bollocks of an idea. EVs will never and I mean ever ever rule above ICE vehicles in the near future. The ICE banning will eventually be pulled back with stricter regulations and more support for EVs but that's it, there's no other realistic way of banning combustion engines.

    • @andljoy
      @andljoy 20 часов назад +3

      @@adrianbennett3761 They are selling better than EVs :P

  • @chrisfox8848
    @chrisfox8848 21 час назад +3

    Advert was PUTREFYING, RIP Jaguar ✝

  • @johnnyhock
    @johnnyhock День назад +182

    That’s Jaguar boycotted, along with Boots & Nike

    • @GuyGibsonsDog
      @GuyGibsonsDog День назад +11

      + Virgin trans-Atlantic...

    • @KemetledAfrica
      @KemetledAfrica 23 часа назад +2

      You couldn't afford a jaguar

    • @Leah-ju8ht
      @Leah-ju8ht 22 часа назад +8

      @@KemetledAfrica anyone can; wait 6 months after the buyer decides to dump it and can't sell it for bananas

    • @michaelkennedy3372
      @michaelkennedy3372 21 час назад +7

      + Gillette

    • @GuyGibsonsDog
      @GuyGibsonsDog 21 час назад +2

      @@KemetledAfrica The purple-haired bunch certainly can't.

  • @PPhase
    @PPhase 17 часов назад +4

    Putting the TRANS in transport

  • @discountdvd
    @discountdvd День назад +82

    A long time ago, I had the XJSC 5.3. Now they just appear to be a fashion show for a gay bar.

  • @stevearnold1176
    @stevearnold1176 17 часов назад +2

    Can you imagine this being pitched to Lord Sugar on the Apprentice,He would have had a meltdown and fired the whole team

  • @ktang001
    @ktang001 День назад +55

    This makes me want to sell my Jag, and I don't even have a Jag!

    • @bexsta7766
      @bexsta7766 День назад +1

      That was on another show 😊

    • @HaakGau
      @HaakGau 4 часа назад

      @@ktang001 😂🤣😂🤣

  • @FREE_PUREBLOOD333
    @FREE_PUREBLOOD333 8 часов назад +1

    Ive owned 3 Jaguars in my life..all great quality classy cars...never will I buy another now .

  • @raymondabel
    @raymondabel День назад +109

    Go Woke, Go Broke. You just Budwisered yourself

    • @4FcksSakeNoNameAvail
      @4FcksSakeNoNameAvail 22 часа назад

      I think not unfortunately. JLR is awash with cash (mainly from the Landrover side of the business) and thats probably going to continue. Its just the 'Jaguar' brand thats going to die and thats really sad.

    • @philingrouille7198
      @philingrouille7198 9 часов назад

      I'm keeping that one. "Budwisering yourself"
      Right next to "Smolletting yourself" 🤣

    • @KlausMingo
      @KlausMingo 9 часов назад

      Budwisered, soon to be added to the dictionary.

    • @moneypenny1267
      @moneypenny1267 9 часов назад +1

      It is weird can’t relate maybe I am boring ordinary not “vivid”

    • @ivanbluetarski9071
      @ivanbluetarski9071 4 часа назад

      @@4FcksSakeNoNameAvail maybe like a pheonix ?

  • @sa122
    @sa122 22 часа назад +4

    Star Wars, LOTR, financial institutions, media, and now... jaGuar. Anyone else feel something insidious is afoot?

  • @MRWKFClark
    @MRWKFClark День назад +159

    I’m so glad to see woke dei stuff is being completely and utterly rejected and shunned across the board. Faith restored in humanity. We’re turning the page lol.

    • @haptik_dj
      @haptik_dj День назад

      its taken too long, but at least its happening. Now we just need to get rid of this communist gov in the UK and we're laughing

    • @g.w.7893
      @g.w.7893 День назад +16

      Draguar will be turning the page to chapter 11.

    • @silverstone0907
      @silverstone0907 16 часов назад +1

      I wish it was.

    • @martinda7446
      @martinda7446 14 часов назад

      @@g.w.7893 Tell me you came up with 'Draguar'. Genius.

  • @paulwatt3265
    @paulwatt3265 21 час назад +2

    This is the best advert that Range Rover could ever have

  • @Noah-hd2je
    @Noah-hd2je День назад +83

    The Bud Lite boycott did not begin after the Dylan video. It began a few days later after the interview with the marketing VP was discovered. She said they wanted a new customer base and people happily obliged.

    • @harold6863
      @harold6863 День назад +8

      Exactly she rubbished their whole customer base😂

  • @UraFlight
    @UraFlight 9 часов назад +1

    After one month every one will forget about this advert and start buying their cars

  • @MJ-tg7wv
    @MJ-tg7wv День назад +51

    I'm old enough to remember John Steed in the New Avengers driving the jaguar Big Cat! Now that was a brand image!!!!!

  • @mcmkerr-peterson1329
    @mcmkerr-peterson1329 19 часов назад +2

    Let's face it TV advertising no longer works.

  • @Ian8008
    @Ian8008 День назад +76

    The words repulsive, perverted and degraded come to mind.

    • @stephenw2045
      @stephenw2045 День назад +9

      This is an important thing we mustn't forget. It's aims are perversion of everything we stand for.

    • @andrettransformer
      @andrettransformer День назад +1

      Where do you see perversion?

    • @jamesa7506
      @jamesa7506 День назад +1

      ​@@andrettransformerin everything that identifies with something they're not.

    • @majorlaff8682
      @majorlaff8682 День назад

      Plus debased.

    • @moneypenny1267
      @moneypenny1267 9 часов назад

      Inversion

  • @Omega30t2RG
    @Omega30t2RG День назад +6

    Step one on how to destroy an iconic brand.

  • @stephengriffiths5676
    @stephengriffiths5676 День назад +47

    They must be looking to up their DEI rating for investment from BlackRock etc cos they sure ain't going to get any sales out of it. I pity the workers.

  • @samclacton
    @samclacton 21 час назад +1

    I've driven Jags for years and loved them. This morning I felt embarrassed driving it. I can never buy another one. Absolutely gutted.

  • @smfvmd
    @smfvmd День назад +130

    It supposedly took a team of 800 people to come up with this.

    • @dorothybadrick2963
      @dorothybadrick2963 День назад +11

      😂😂😂😂😂

    • @ajune583
      @ajune583 День назад +8

      Did they follow the re-branding/marketing 'wizardry' of Meghan Markle?? Put out a jar of jam...or colourfully dressed people, then wait to see what's next??

    • @bobthompson4918
      @bobthompson4918 День назад +1

      800 nitwits...

    • @NZview
      @NZview День назад +2

      You must be joking!?

    • @smfvmd
      @smfvmd День назад +2

      @ it was reported on LBC.

  • @SteveShaw-nh4sb
    @SteveShaw-nh4sb 17 часов назад +1

    Yet another company, doing a Ratner, Bud Light, Nike moment.

  • @hedydd2
    @hedydd2 День назад +57

    There’s a second part about creating the font used for the new brand marketing. It will, of course backfire badly similarly to the current Boots Christmas advert. Since I am not going to transition into a black cok-in-a-frock, I’ll avoid being seen near a Jaguar from now on.

    • @nanookmoose
      @nanookmoose День назад +4

      Needed some stuff from the chemist recently. Coop chemist and Superdrug were great and not racist. 👍

  • @clairroberts2412
    @clairroberts2412 20 часов назад +1

    These advertising companies are so dumb I cannot comprehend it. Well done Jaguar and Boots for trying to eff up your company. Thank god this BS is finally stopping.

  • @Coyb1866
    @Coyb1866 День назад +127

    Donald j Trump " everything woke turns to sh*t"

  • @MinskUK
    @MinskUK 19 часов назад +1

    It’s almost as though their marketing department and social media has been hacked and the entire management team are tied up and gagged in a cupboard.

  • @viewfinder914
    @viewfinder914 День назад +45

    This is an excellent case study showing how to alienate and confuse your customers.

    • @maryk3458
      @maryk3458 День назад

      I have no idea what the product is. the clothes are pretty, I like red.

    • @littleworkshopofhorrors2395
      @littleworkshopofhorrors2395 День назад +1

      As the former owner of two jaguars, this does nothing to encourage me to want another. Jaguars ,once, stood for establishment values of the more affluent, not the flakey two minute attention span non entities.

  • @andljoy
    @andljoy 20 часов назад +2

    This was so bad it finished poor Two Jags Prescott off.

  • @gadgetman36
    @gadgetman36 День назад +44

    If this advert had been produced by candidates on The Apprentice it would have been ridiculed in the boardroom. The experts would have said you can't tell what's being advertised because the product isn't in the advert, the team would have lost, and at least one candidate would have been fired.

    • @steppingstones144
      @steppingstones144 День назад +1

      @@gadgetman36 well I'd bet any money those that produced it would be right at home on that programme!

  • @MorrisseysMonkey
    @MorrisseysMonkey День назад +2

    Jags 'Bud Light' moment.

  • @andy70d35
    @andy70d35 День назад +46

    Jaguar just doing a Bud Light. Bye bye jaguar. GO WOKE GO BROKE.

  • @JohnHoganN8
    @JohnHoganN8 17 часов назад +1

    Jaguar certainly succeeded in getting everybody to talk about them. 😂

  • @leialee6820
    @leialee6820 День назад +45

    They don't want to sell cars anymore as they are going for net 0!

    • @1954Antony
      @1954Antony 17 часов назад +1

      Yeah, net zero profits.

  • @normanmcleod7169
    @normanmcleod7169 День назад +2

    Perhaps they should rename Jaguar to Black Panther ... but no mascot please

  • @garylindsay34
    @garylindsay34 День назад +56

    this looks like purposeful self-sabotage

    • @Atom-Phyr
      @Atom-Phyr День назад +12

      I'm convinced these CEOs are compromised. Probably visited an island at some point.

    • @MwahMwahProductions
      @MwahMwahProductions День назад +2

      @@Atom-Phyr You're probably correct.

    • @robertmckinnon6564
      @robertmckinnon6564 20 часов назад +3

      I'm absolutely sure that's the case. Bud Lite, Nike, Boots and now Jaguar. It's not a coincidence.

  • @SteveShaw-nh4sb
    @SteveShaw-nh4sb 17 часов назад +1

    It is unbelievable, what were they thinking?

  • @cv138
    @cv138 День назад +59

    For the mythical 'modern audience'

    • @TomTomicMic
      @TomTomicMic День назад +5

      Who don't drive jaguars!?!

    • @aaronbryan5095
      @aaronbryan5095 21 час назад +1

      @@TomTomicMic most of those weirdos can't even afford a Mitsubishi Mirage, let alone a Jag.

  • @mattwuk
    @mattwuk 21 час назад +1

    I saw 'jaguar' but until about 4 minutes in I thought it was some game publisher or fashion company, I'm astounded this is actually the car manufacturer. What a mess.

  • @AlanWatson
    @AlanWatson День назад +142

    What concerns me is the "old" white guy being painted out! Delete the ordinary!😡

    • @jonathanwilliams4222
      @jonathanwilliams4222 День назад +31

      Yep I noticed that too. He also used white paint! 😡. It definitely had racial undertones.

    • @mikedx2706
      @mikedx2706 День назад

      From Boomer to Groomer for the LGBTQ demographic.

    • @Foxyexrn
      @Foxyexrn День назад +14

      Yes you’re correct 🤬🤬

    • @AWalkontheWildSideBlackpool
      @AWalkontheWildSideBlackpool 22 часа назад +13

      @@AlanWatson There are very sinister messages in this advert.

    • @johnnyhollis9977
      @johnnyhollis9977 20 часов назад +1

      Yes they are mainly continental weird types and no white ladies either........... Delete the normal, that will be people that used to buy their brand, yep that's different!!!!!!

  • @Terry.W
    @Terry.W 21 час назад +2

    Harley Davidson tried this DEI nonsense ...and they rapidly had to change back to selling Bikes ..Jaguar will learn the hard way..

  • @nigelcole1936
    @nigelcole1936 День назад +47

    That's awful and Sir William Lyons will be spinning in his grave

  • @naxis5000
    @naxis5000 21 час назад +2

    I was thinking of buying a Jag in 2025....until now. I won't allow Gillette or Bud in my home for the same reason.

  • @NorthWestOutlaws
    @NorthWestOutlaws День назад +32

    Its ingenious, April fools in November.

  • @scaryfakevirus
    @scaryfakevirus 20 часов назад +1

    I give up, that add offends me. That rock looks like a coffin to me. RIP Jaguar.

  • @stevvieb
    @stevvieb День назад +51

    It's not the fact they do this it's the fact that they do this after seeing other companies lose money doing this.

    • @jonah9861
      @jonah9861 19 часов назад

      The Spiritual Battle is the real one. They do not want to promote anything. They just want to erase Christ.

    • @jsf5219
      @jsf5219 9 часов назад

      And ironically use the phrase 'copy nothing'.

  • @elainebutterworth8051
    @elainebutterworth8051 20 часов назад +2

    Does Jaguar use the same publicity agent as Boots? I think they are arrogant enough to believe that people will still love them after putting out a "fake" ad to get people talking, to be followed by the "real" one.

  • @user-nb9px9cm4p
    @user-nb9px9cm4p День назад +46

    That's their sales down the pan then.

    • @MRWKFClark
      @MRWKFClark День назад +1

      Sales…brand…reputation…legacy…

  • @icekitty400
    @icekitty400 День назад +1

    First Gillette, then Virgin, then Boots and now this (no doubt there's more). I'd go mad if I was a shareholder.

  • @stephendouglas-cr1mk
    @stephendouglas-cr1mk День назад +39

    Go Woke....Go Broke. Goodbye Jaguar!

    • @maryk3458
      @maryk3458 День назад +1

      Woke? I have no idea what the product is from this ad.

  • @sadukar_7th_legion
    @sadukar_7th_legion Час назад

    GO WOKE, GET BROKE!!! You don't go broke, you get broke. So sick of this go woke go broke rubbish....

  • @Canalofschlemm
    @Canalofschlemm День назад +30

    Rumour has it they asked an ai to come up with a car design, and advertising campaign. Then all the humans were deleted and Jaguar is now entirely owned by synthetic lifeforms. Turns out it was a way to avoid inheritance tax.

  • @KBoege
    @KBoege 9 часов назад +1

    Jaguar has stopped making cars. This is an ad for male tampons under the Jaguar brand.

  • @lulabellegnostic8402
    @lulabellegnostic8402 День назад +65

    As a follower of geoffsellscars, i don’t believe JLR’s reputation could possibly be worse than it is. Defective cars, appalling customer service, eye watering devaluation and non insurable vehicles.

    • @TheWacoKid1963
      @TheWacoKid1963 День назад +2

      ^^Geoff BUYS Cars, not sells^^

    • @stringer-ik1pc
      @stringer-ik1pc День назад +2

      Rubbish. My area is full of landrovers and range rovers. Rich people celebrities Royalty all buy them. If they were that bad they wouldn't. Buy them All the old clichés from people who don't own them.

    • @TheWacoKid1963
      @TheWacoKid1963 День назад +1

      @@stringer-ik1pc Not for much longer, JLR are going ALL electric production, sales of EVs to joe public are as rare as rocking horse droppings

  • @silverstone0907
    @silverstone0907 16 часов назад

    If I were to afford one, I would never buy such. Under no circumstances would I ever want to be associated with their ethos!!!

  • @pippip8744
    @pippip8744 День назад +33

    -So, here is the new campaign
    -So, how will this sell Cars?
    -Sell cars?

    • @ricequackers
      @ricequackers День назад +4

      It's fun to see how far and wide that particular Stonetoss comic has spread.

    • @polina_piter
      @polina_piter День назад +3

      Selling cars? No! This is meant to win international awards in places like Berlin, Basil, Stockholm and Qatar.

  • @scottmataga5907
    @scottmataga5907 День назад

    Got to admire the genius of the ad-makers leading the viewer to expect a product that is brightly colored, exuberant, vivid and extraordinary, hinting at the twist with the stroke of white pant, then pulling the flowing colors aside to unveil a new Jaguar model made without a mold, a shapeless white lump sitting motionless as its batteries recharge.

  • @Robert-cr8bq
    @Robert-cr8bq День назад +21

    Mr. Lyons will be turning in his grave.
    Mr. Clarkson will no longer be able to call them a JAAAAAG! But a joke 🤡😭

  • @boopadin
    @boopadin 20 часов назад +1

    Jaguar went from creating some of the prettiest cars on the market to this?
    Oh how far they’ve fallen.

  • @-technodream-
    @-technodream- День назад +31

    Real life teletubbies!🤷‍♂️🤮x

  • @mikeymikey8079
    @mikeymikey8079 18 часов назад +1

    It's so bad it looks deliberate! Has someone shorted their Jaguar shares?

  • @SkeletonSyskey
    @SkeletonSyskey День назад +8

    I'm expecting Matalan will end up with a commercial of cars driving the mountains.

  • @Eatcrow
    @Eatcrow 15 часов назад

    The advert perfectly shows that Jaguar are between a rock and a hard place

  • @maxkendal5152
    @maxkendal5152 День назад +9

    So, the new Jaguar range of perfumes is on it's way. More reliable and less likely to catch fire than their vehicles!

  • @Sako85
    @Sako85 15 часов назад +1

    The marketing guy who presented this to the Jaguar board should be heading the sales department. I wonder if the Jaguar directors have ever heard the story of the Emporer's clothes ?? The "broke woke" are customers of the charity shops not a supposed prestige car brand !! 😂🤣

  • @iguanaman08
    @iguanaman08 День назад +8

    I really like it and I'm buying a Jaguar tomorrow. Said no one ever.

  • @the_atomshop
    @the_atomshop 20 часов назад

    “There’s only one thing in the world worse than being talked about, and that is not being talked about.” - Oscar Wilde

  • @QuorkEx
    @QuorkEx День назад +11

    "soon you'll see things our way. Isn't that what they said to? Winston Smith when they dragged him through the doors of the ministry of love

  • @zonzura
    @zonzura 9 часов назад

    And to think I had plans on getting one of their car! I'm so glad their colour came out just before I made a huge mistake!

  • @TheThreatenedSwan
    @TheThreatenedSwan День назад +15

    One of the biggest drivers of wokeness is intra elite competition where even if on net something is bad for a company or society, people vying for elite positions are competing to out-woke each other

  • @ernesto-ortiz
    @ernesto-ortiz 8 часов назад

    R.I.P Jaguar. We had some great memories, didn't we? Thank you for every special moment you gave us. Now it's time to rest.

  • @ethelbennie6827
    @ethelbennie6827 День назад +13

    Good Afternoon Blackbelt Barrister. What Nonsense is woke Jaguar up to.

  • @shugieshugied2269
    @shugieshugied2269 16 часов назад +1

    Farage was ranting about this early, poor fellow was completely upset by being forced to see things that offended him, he looked like he needed to see the doc for better high blood pressure medication. Although he did make a rather chilling remark at the end, saying he hoped Jaguar would go bust. That's a few thousand well paid working class jobs he wants to piss up the wall right there, along with plenty of others in the supply chains. Shows you the contempt he holds ordinary working people in, that he would dump them on the dole just because he's offended.

    • @Pining_for_the_fjords
      @Pining_for_the_fjords 15 часов назад +1

      Nigel showed the contempt he has for working-class people with every lie he told during the brexit campaign.

    • @granteyyyy
      @granteyyyy 14 часов назад +1

      Haha farage didn't create this ridiculous advert jaguar did his voice is exactly the same as many others. If it does go bust it's all on the branding team that hard workers would be unemployed

    • @shugieshugied2269
      @shugieshugied2269 13 часов назад

      @@granteyyyy At the last election less than one in five voters chose his party, the other four understand that he's just another publicly educated millionaire grifter who will say whatever he thinks will get people to vote for him. But like all Tories, all he's really interested in is paying less tax, he cares nothing for the likes of you and me. If he met you, he'd probably laugh at you for being a mug and supporting him. The public school lot think everyone else is as thick as mince.

  • @JackosJingles
    @JackosJingles День назад +6

    I showed this to my Father in Law who has owned several Jags in the past. I watched as his jaw slackened. For some reason it reminds me of the New Order True Faith video

  • @AP-nj1mr
    @AP-nj1mr День назад +1

    Good for a laugh, not a test drive!😂