I am surprised the Indian owners of Jaguar have allowed this awful advertisement to be broadcast. Totally inappropriate and in some ways offensive to some people. A very good woke way to destroy a classic British brand.
How did this advertisement for an *Indian* Brand offend you? Sensitive much? At least someone is talking about this once dead British brand again. But probably still terrible cars.
Can you imagine Lord Sugar's reaction if a team of his apprentices came up with this rubbish? He would tear them to pieces, the whole team would be fired.
@@nathansmith7153 No. I don't particularly enjoy being inconsiderate. I don't see how, whether I enjoy being inconsiderate or not, is relevant to Tata having a controlling interest in Jaguar and the fact that they are an India based company. Tata sells cars. Jaguar is controlled by Tata. A car is a car. I'd probably consider buying a Tata, if the price was right. I'm not in the market for a Jaguar. Those who are, generally would not think the new ad. draws their interest. Then, that's just my opinion.
a bloke named Ben Hylak on X posted some drivel thanking Jag for trusting him with the logo...apparently he worked for Apple prior. As a Jag owner since 2003, I wanted to vomit when they sent me the link to that ad. Jag needs to come out with a serious and sincere mea culpa or they should just vanish. This has to end now...This madness cannot continue.
I was a serving member of the armed forces, the Navy to be presice in the 1980's. There was a strange phenomena then , the Navy actually had some bloody ships.
Now you really are getting radical. They will probably replace the decommissioned ships with a couple of dingies with 5hp Seagull outboards, and boast they are supporting British industry.
Can you imagine the sort of minds that concieved this aberration! What in the name of all that is wonderful or totally insane would ditch the iconic badge of jaguar for this!?
For decades I was interested in brand logos and noticed that successful companies stick to their old logos with some modernisations (like Mercedes, BMW, Ford, Rolls Royce, coca cola ..) and those companies that keep changing their logos decline badly or even go bust like British airways
They also own Land Rover! Are they next to go woke?? You can’t even insure one in London these days and everywhere else your looking at £2k plus to insure one !!
@@zantelion1052 just watched a video about the most stolen cars and the rovers are one of the top, they end up in Sudan then off to the gulf countries!
TATA closed some plants after heavy loss for years, they were losing million pounds per day and UK's new laws of electrification which forces companies to use electricity instead of coals in steel plants and make big investment to make this change has finally forced many companies to give up. They've also poured billions into jaguar and land rover so obviously they would want it to be successful, they wouldn't want to intentionally close it down if it makes money, land rover has finally started to generate profit and they're going in good direction, something is very wrong with jaguar though.
Anyone remember the dirty, wild eyed guy who stomped around carrying a billboard sign that read "THE END IS NEAR!" remember that guy? Well, I don't think he was crazy anymore. Hug your family members and tell them you love them.
Imagine driving around in a Jag now? even an E-type? Embarrassing and not cool, everyone laughing at you, no one wanting a lift, having to hide it in your garage. Why did they do this? are they playing the stock market or something obtuse like that?
Apparently Jaguar admitted to the media that they expect to "loose 85% of their customer base" and then build a new one from a younger generation. People have it wrong about Jaguar. The new powers (Since 2008) from the design centre upwards have been given the job of killing Jaguar. The last XJ, HIDEOUS, the growler logo (as the one in the video) looks like a Lion King caricature (utterly horrid compared to all previous growlers except the one on the XK120 which was also horrid and Sir William changed it) and now this insulting, offensive, deeply disturbing "advert" is absolutely degrading to the fine brand Sir William Lyons built from nothing having starteed out building Swallow Sidecars ini Blackpool. Although I never met Sir William Lyons in person, I love the Jaguar's he designed and some of the later models too. I have owned about ten Jaguar's and still own an S2 XJ6 and an XJV8 today. I am confident Sir William Lyons will be looking down angrily and scornfully upon the humiliation of his brand. RiP Jaguar!
Add that to British Airways' BARMY scrapping of "Ladies and Gentlemen" (plus their ditching of that beautiful Julien MacDonald uniform for the UGLY new Boateng uniform), the dreadful new Disney films, and yet again, we have the sad spectacle of a once proud and much admired company going down the INSANE WOKE ROAD! Honestly, when is this madness going to end?
Not just them. IN recent times big corps have apparently hired complete imbeciles into their marketing dept. Do the advert agencies come up with it and corp accepts or does corp ask for a certain theme in the ads? Whichever, they apparently do not survey customers.
It’s so infuriating, farmers inheritance tax,higher taxes for all,elderly stripped of their measly heating bonus.immigrants 5 star hotels private healthcare free bus passes.We are all a bunch of mugs
The majority aren't. It is the lefty woke morons and our Government who are obsessed with DEI, racism and gender realignment. The vast majority of us are sane and live in the real world plus have a brain to think for themselves rather than joining these idiots and following their infantile agenda!
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three. This was Teletubbies morphs into a futuristic Adams family woke horror movie.
Sorry Sir William Lyons, I'm afraid this is the world we are living in today. Thank you for bringing us such iconic motorcars, such as the E-Type and the XJ. You will always be remembered and respected long after the current trend has passed.
This is all deliberate..... As a marketing professional, never expose your brand to political opinion at any time. Benetton sorely regrets employing a man that did that.... Destroying a brand means the net shareholder value declines and shareholders sell fast. Then , jaguar is up for sale and is bought by BYD and everyone loses their jobs.. Another growth idea from this failed government. The advert was simply made for children s play time and bought on the cheap for some marketing company.....jaguars are not from Mars, but the person who did this was certainty spaced out.
As the owner of my personal best car I’ve owned, the F Type, it breaks my heart to see Jaguar commit suicide like this. Going all electric was a gamble, but this is pure insanity. It is like they decided Woke was the future 3 years ago and have stuck with the plan, completely ignoring all the backlash of late. The optimist in me makes me hope phase 1 is a giant red herring and phase 2 tears all this rubbish apart and doubles down on Jaguar’s previous strengths. But the realist me knows they took Blackrock money and so are ploughed head with the insanity no matter what, even when it destroys them.
I had a mate that defied security at Twickenham back in the day. He wore a full length Barbour that had a "poacher's" pocket in the bottom; great for getting the scotch in!
The start button on the F Pace pulses red at the same duration as the heart of a Jaguar. A useless detail but there you go. I really love my F Pace, its a powerful gorgeous looking beast, and when the milk floats are abundant, these dinosaur cars will be desirable. I'm cherishing and mollycoddling mine and as long as governments don't tax me out of it, this is my last car.
Jaguar should listen to the public on social media. I own a Jag and was thinking about buying the last of the xj series, but i don't think Jaguar will be around in the near future. Only EV route is the wrong route, in my opinion.
What a massive balls up. Where do they get these ideas? Its so unbelievable I had to check it wasn't 1 April! Sorry, but Jaguar is now probably dead. I would just love to know the thought processes that were followed to get anyone to think this was a good idea.
Having spent 30 years of my life in the Advertising/Design business some of which I enjoyed owning several Jaguar cars, one of which I own now plus working with Jaguar Cars Ltd for some years what a total disgrace to discard the original logo and produce this new diabolical designed logo.
N.B the Jaguar ‘soundtrack’ was an XKR 5.0….. fabulous and enjoyed that sound for 50k miles and hope will again …. Never going to make the beta max elec car error!! . RIP Jaguar.
Gov needs to support our own people during this extremely high cost of living - we shouldn't be paying those prices. I agree that we give out far too much money towards foreign aid to rich countries and high levels of illegal immigration.
Looks like an ad for clowns that has nothing to do with cars , clearly these people do not understand the demographic that normally buys Jaguars , or should I say Raguars ?
The only tenuous link I can see between Barbour Jackets and the Far right is a fair few football fans wear Barbour Jackets. It’s like saying people who wear Stone Island , CP company , The North Face and Moncler etc are all far right and fascist. It’s utterly pathetic.
I've driven Jaguars for many years but won't be buying one again . Not just the advert but because they're going all electric which doesn't suit me as I have no way to charge at home. I can't see the new electric models selling well as high price EV's loose horendous amounts of money. Look at the residuals on Porsche Taycans. The whole EV market is dependant on company cars due to the tax breaks but that won't last forever.
Jaguar know their target customers. Boots know their target customers. They are huge companies that haven't just become wildly incompetent overnight. This is all designed. They know that these woke ads don't appeal to their target customers, but that's not the point because it's not about making money, it's about social engineering by the massive, globally influential investment banks that own these types of companies.
Unfathomable decision. The Superbowl advert several years ago was one of the greatest ads ever made. Guess "It's good to be bad" doesn't fit the woke agenda.
Have been solely looking for a good 2019 onwards, E or F Pace 'Chequered Flag" model for the past few months and excited about the possible new purchase. Thank God I took so much time doing my research as I have saved the worst case of Buyers Remorse ever. Have completely purged all search history of Jaguar from my computer and system AND notified my nearest dealership, (who have my details and sourcing possible options), to remove my details from it's customer database. WHY?? Whilst I would still have loved one, this rebrand has completely destroyed all good will and any money of mine going to these corrupt minded buffoons at Jaguar and their "alphabet" minority community promotion. P.S. Question for Jaguar, how many of those you seek to embrace will keep you afloat with their cash??? Answers on a postcard and send to the shredder, where your rebrand needs to go.
Georgi Markov the Bulgarian dissident said about his country: ‘Every word spoken under the lid constantly changes its meaning. Lies and truths swap their values with the frequency of an alternating current...We have seen how personality vanishes, how individuality is destroyed, how the spiritual life of a whole people is corrupted to turn them into a listless flock of sheep. We have seen so many of those demonstrations which humiliate human dignity, where normal people are expected to applaud some paltry mediocrity...’ Sound familiar.
I've seen really creative ads and many dumb ones. But the Jaguar ad without a single Jaguar automobile in sight has got to be the stupidest ad I've ever seen. If you have to "explain" the commercial, you have failed in your messaging. Jaguar is a car; the brand is designed to promote the automobile & its manufacturer. Brand recognition is achieved when buyers recognize the brand as the symbol for all positive attributes of the product & company. A bunch of fashion models walking around in a Martian landscape, one of which looks like he's wearing a spare tire as a belt, has got NOTHING to do with the quality of the product or the integrity of the company. What idiocy convinced the Jaguar executives that this was a worthy marketing ploy?
China can afford its own manned space station, India is developing its own manned spaceflight programme. The UK cannot support heating bills for pensioners but it can afford to send aid money to both China and India. Perhaps it’s as it should be, at least both China and India are apparently doing something useful with the money!
Bud Light - " lets make the worst marketing decision ever"
Jaguar - "hold my beer"
Spot on!
@@PUNKinDRUBLIC72 Sad I missed the Bud advert!
Maybe because I don't drink urine
You misspelled "queer" 😂
Hold my ginger beer, I think you mean
Jaguar - "hold my Bud Light" 😂
I tried phoning Jaguar yesterday to buy a rainbow coloured blouse and they put the phone down on me. Don't they want to sell stuff?
Love it!
It's obvious now that they've turned into a clothing store, and a bad one at that, let's all watch the stock price😂
😂😂😂 i thought that they were selling Halloween costumes
Brilliant 😂
😂 😂 😂 😂
Do Jaguar and Boots share the same advertising consultants ? It’s pathetic.
It is brand w. Ank versus actual sales.
My boots will be Woking off to Superdrug and BMW.
Have they hired Ratner as a consultant?
& then same agency who specialises in models who aren't white or attractive ?
CEO adrian mardell is to blame
Hasn't anyone told jaguar marketing department that Wokeisum is falling apart at the seams people are sick to the back teeth of it!
You might want to look at the marketing guy who created this crap....
It’s finished in the US hopefully the American 🇺🇸 people voted 🗳️ it out!
They don’t care if people are sick of it, it will be forced on you anyway.
Face down ass up life style made this happen lol take from that what you will. Maybe a fairy will report my comment again
This government will be happy as Jaguar will perform their own deindustrialisation
I am surprised the Indian owners of Jaguar have allowed this awful advertisement to be broadcast. Totally inappropriate and in some ways offensive to some people. A very good woke way to destroy a classic British brand.
CEO adrian mardell is to blame
they have shares but they don't decide the decisions
How did this advertisement for an *Indian* Brand offend you? Sensitive much?
At least someone is talking about this once dead British brand again.
But probably still terrible cars.
Revolting advertisement aimed at small and warped proportion of the population.
Never know a gay or a trans person to buy a Jaguar that's far from the target owner.
We need more asylum,s for these things
Who have no interest in buying their cars. Their typical buyers are us older guys with a few bucks to spend.
@@Hemond1 No longer
CEO adrian mardell is to blame
Can you imagine Lord Sugar's reaction if a team of his apprentices came up with this rubbish? He would tear them to pieces, the whole team would be fired.
👌🏽
100%😂😂
Mugs eyefull!
My wife said exactly the same thing!
i have come to the conclusion that most of the whole world is run by woke clowns!
USA have chosen Trump because he’s not woke they are sick of it.
Western world!!!
Definitely
Woke means considerate. What are you? Being considerate means getting better jobs
Bye Bye Jaguar.
RIP Jaguar.
And 2 Jags
I'm starting to feel like I'm living in a Monty Python's sketch.
We are, we are
I'd personally rather live in a Monty Python sketch rather than this nonsense.
it's the same sketch over and over.
I'm sure they are doing it by purpose, for a very specific reason but it would be a conspiracy theory
Nobody expects "The Spanish Inquisition!"
Jaguar is now a woke joke. It’s a disgrace
Jaguar is now owned by Tata Steel of India and designed to export tastes.
CEO adrian mardell is to blame
Yes. Jaguar is an Indian brand now.
Jag buyers might as well be buying a Tata.
So you like being inconsiderate?
@@nathansmith7153 No. I don't particularly enjoy being inconsiderate.
I don't see how, whether I enjoy being inconsiderate or not, is relevant to Tata having a controlling interest in Jaguar and the fact that they are an India based company.
Tata sells cars. Jaguar is controlled by Tata. A car is a car. I'd probably consider buying a Tata, if the price was right. I'm not in the market for a Jaguar. Those who are, generally would not think the new ad. draws their interest. Then, that's just my opinion.
Thank God for Talk TV to keep us sane.
a bloke named Ben Hylak on X posted some drivel thanking Jag for trusting him with the logo...apparently he worked for Apple prior. As a Jag owner since 2003, I wanted to vomit when they sent me the link to that ad. Jag needs to come out with a serious and sincere mea culpa or they should just vanish. This has to end now...This madness cannot continue.
At the moment Jaguar doesn't make cars anymore, go woke go broke
Jaguar ..........what is wrong in their heads?
Beats me😮
It's Faguar, mate.
@@susivarga7303 or Draguar
@@chrismcardle6086
Definitely not Shaguar
😂😂 🥷🏾🥷🏾 glad we not involved
Brandicide is a official word now......
Looks like a trailer for a sequel to the 5th element!! RIDICULOUS!! Good bye Jaguar
Were in 5th element heading towards mad Max land
Please don’t disrespect the 5th element, it was a great movie
Super GREEN !
Just how far divorced can you get from your target market?
This is a Bud Light repeat. They don't want the old customers, so this is the first step in that direction. They want new, "better", customers.
I was a serving member of the armed forces, the Navy to be presice in the 1980's. There was a strange phenomena then , the Navy actually had some bloody ships.
What does this got to do with Jaguar?
@@DeneMonkeyListen to the whole show. They're decommissioning two navy ships.
@@DeneMonkey Oh be quiet!!
Now you really are getting radical. They will probably replace the decommissioned ships with a couple of dingies with 5hp Seagull outboards, and boast they are supporting British industry.
They don’t have the matelots to man them. A huge shortfall in recruiting overall.
Can you imagine the sort of minds that concieved this aberration! What in the name of all that is wonderful or totally insane would ditch the iconic badge of jaguar for this!?
who else is gonna buy the new Jaguar LGBTQ+ Type?
LBQGTI?
Looks like it belongs on the side of rose gold hairdryer for £19.99.
For decades I was interested in brand logos and noticed that successful companies stick to their old logos with some modernisations (like Mercedes, BMW, Ford, Rolls Royce, coca cola ..) and those companies that keep changing their logos decline badly or even go bust like British airways
Nice. Maybe a native can buy it back from the Indians after they destroy it
Tata, the company that closed down all primary iron an steel production in the UK also owns Jaguar...make of that what you will.
No way.........?
They also own Land Rover! Are they next to go woke?? You can’t even insure one in London these days and everywhere else your looking at £2k plus to insure one !!
@@zantelion1052 just watched a video about the most stolen cars and the rovers are one of the top, they end up in Sudan then off to the gulf countries!
TATA closed some plants after heavy loss for years, they were losing million pounds per day and UK's new laws of electrification which forces companies to use electricity instead of coals in steel plants and make big investment to make this change has finally forced many companies to give up. They've also poured billions into jaguar and land rover so obviously they would want it to be successful, they wouldn't want to intentionally close it down if it makes money, land rover has finally started to generate profit and they're going in good direction, something is very wrong with jaguar though.
Anyone remember the dirty, wild eyed guy who stomped around carrying a billboard sign that read "THE END IS NEAR!" remember that guy?
Well, I don't think he was crazy anymore. Hug your family members and tell them you love them.
Draguar
🤣🤣🤣🤣🤣🤣🤣🤣
Rob Zombie music in my head now
Faguar 🤦♂️
Is that what finished old two jags off?
😂 😂 😂 😂 😂
@@MrSkeptik-z5r A bit close to the bone but I had to laugh.
😅🤣😂🤣😂 I hadn't thought of that but by God my good man, you may just be right.
Imagine driving around in a Jag now? even an E-type? Embarrassing and not cool, everyone laughing at you, no one wanting a lift, having to hide it in your garage. Why did they do this? are they playing the stock market or something obtuse like that?
Wokeist lefty young moron in charge!
I have an old E type Margaret!
Fancy coming for a drive and we’ll test out the theory?!
🙏🤣
@@katemurray4437 No way! thanks tho
Apparently Jaguar admitted to the media that they expect to "loose 85% of their customer base" and then build a new one from a younger generation. People have it wrong about Jaguar. The new powers (Since 2008) from the design centre upwards have been given the job of killing Jaguar. The last XJ, HIDEOUS, the growler logo (as the one in the video) looks like a Lion King caricature (utterly horrid compared to all previous growlers except the one on the XK120 which was also horrid and Sir William changed it) and now this insulting, offensive, deeply disturbing "advert" is absolutely degrading to the fine brand Sir William Lyons built from nothing having starteed out building Swallow Sidecars ini Blackpool. Although I never met Sir William Lyons in person, I love the Jaguar's he designed and some of the later models too. I have owned about ten Jaguar's and still own an S2 XJ6 and an XJV8 today. I am confident Sir William Lyons will be looking down angrily and scornfully upon the humiliation of his brand. RiP Jaguar!
The BBC will always follow the government line . This became crystal clear during Covid
have they hired Alissa Heinerscheid from Bud Light.
Add that to British Airways' BARMY scrapping of "Ladies and Gentlemen" (plus their ditching of that beautiful Julien MacDonald uniform for the UGLY new Boateng uniform), the dreadful new Disney films, and yet again, we have the sad spectacle of a once proud and much admired company going down the INSANE WOKE ROAD! Honestly, when is this madness going to end?
Not just them. IN recent times big corps have apparently hired complete imbeciles into their marketing dept. Do the advert agencies come up with it and corp accepts or does corp ask for a certain theme in the ads? Whichever, they apparently do not survey customers.
Can you hear the purr of the Jaguar? No but it whines a lot.
Must be you whos whining
🤣
@@DeneMonkey stop crying
@@DeneMonkey Thank you for your wokey interest.....It's been filed in the Idon'tgivea phucksphere.
It’s so infuriating, farmers inheritance tax,higher taxes for all,elderly stripped of their measly heating bonus.immigrants 5 star hotels private healthcare free bus passes.We are all a bunch of mugs
The majority aren't. It is the lefty woke morons and our Government who are obsessed with DEI, racism and gender realignment. The vast majority of us are sane and live in the real world plus have a brain to think for themselves rather than joining these idiots and following their infantile agenda!
I thought it was Xmas add for French perfume
and even then a truly dystopian and hideous one
I would probably never have bought a Jag, but now they have eliminated the 'probably' completely...
Does anyone remember what it was like before “Woke” came along, or was it always there, but everyone had the sense to ignore it, happy days.
I worked in their design dept for years! Growler gone, Leaper gone! Saw it coming! Go woke Go broke!
Why cant we sack a govrnment if they dont do what they said they would? I mean before an election by which time there wont be a country to govern.
Every place I’ve worked you were on probation for 6 months and if you didn’t come up to scratch you were binned
If you critisize this ad from England, will you get arrested?
Probably. The police will be around at 3am in the morning to roust you out of bed and down to the link for questioning.
I spent £200 quid on a very nice Barbour jacket other week. Now I am even more happy with it !
Bud Lite, Harley Davidson and numerous others forced by their banks to commit suicide.
The people in the commercial look angry and depressed. It's cringe.
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three.
This was Teletubbies morphs into a futuristic Adams family woke horror movie.
Ithink jag are now stuffed
Sorry Sir William Lyons, I'm afraid this is the world we are living in today. Thank you for bringing us such iconic motorcars, such as the E-Type and the XJ. You will always be remembered and respected long after the current trend has passed.
I notice they put a capital 'G' in Jaguar. Hmmm... I wonder what the 'G' stands for 🙄
Gutless?
New logo looks like coaster.
Looks like a buckle on a cheap ladies handbag.
@mikedx2706 yup
Another company going bust while I'm sitting in my armchair pmsl
The other thing about the new Jaguar label is it has a capital J and a G in the middle of lower case letters! Looks unusual. JaGuar…. Odd.
I would argue it was a de-branding not a re-branding.
Great Britain has gone down the toilet
The tories were just as bad they didn’t do anything about wasting our money with foreign aid.
They didn't spend massive sums defending mosques over other religions either!
I hope Landrover don't get dragged down with them
landrover are doing that on there own
Even the character suggesting 'normality' isn't 'normal'.
They wouldn't recognise normal - too far down the rabbit hole .
I have a Barbour Jacket, had it for 5 years, so I must have been a hard right racist for this period of time...never knew.
vote better next time Brits
Voting doesn't change anything - they are all puppets!
This is all deliberate.....
As a marketing professional, never expose your brand to political opinion at any time. Benetton sorely regrets employing a man that did that....
Destroying a brand means the net shareholder value declines and shareholders sell fast.
Then , jaguar is up for sale and is bought by BYD and everyone loses their jobs.. Another growth idea from this failed government.
The advert was simply made for children s
play time and bought on the cheap for some marketing company.....jaguars are not from Mars, but the person who did this was certainty spaced out.
What on earth is Jaguars CEO doing? This is not going to work!
I enjoyed that. Off to buy a coat....
As the owner of my personal best car I’ve owned, the F Type, it breaks my heart to see Jaguar commit suicide like this. Going all electric was a gamble, but this is pure insanity. It is like they decided Woke was the future 3 years ago and have stuck with the plan, completely ignoring all the backlash of late.
The optimist in me makes me hope phase 1 is a giant red herring and phase 2 tears all this rubbish apart and doubles down on Jaguar’s previous strengths.
But the realist me knows they took Blackrock money and so are ploughed head with the insanity no matter what, even when it destroys them.
I had a mate that defied security at Twickenham back in the day. He wore a full length Barbour that had a "poacher's" pocket in the bottom; great for getting the scotch in!
Poachers pockets are fantastic
The start button on the F Pace pulses red at the same duration as the heart of a Jaguar. A useless detail but there you go. I really love my F Pace, its a powerful gorgeous looking beast, and when the milk floats are abundant, these dinosaur cars will be desirable. I'm cherishing and mollycoddling mine and as long as governments don't tax me out of it, this is my last car.
My brother had a e type jaguar bless him he saved from school British racing Green. This is disgraceful woke filth.
Jaguar should listen to the public on social media. I own a Jag and was thinking about buying the last of the xj series, but i don't think Jaguar will be around in the near future. Only EV route is the wrong route, in my opinion.
The new jaguar castrato.
Labour cutting defence spending at a time like this. They are beyond stupid.
What a massive balls up. Where do they get these ideas? Its so unbelievable I had to check it wasn't 1 April! Sorry, but Jaguar is now probably dead. I would just love to know the thought processes that were followed to get anyone to think this was a good idea.
Having spent 30 years of my life in the Advertising/Design business some of which I enjoyed owning several Jaguar cars, one of which I own now plus working with Jaguar Cars Ltd for some years what a total disgrace to discard the original logo and produce this new diabolical designed logo.
The original name for Jaguar was Swallow. I think they might start using that again. 😁
Spits 😂
Spitters are quitters
N.B the Jaguar ‘soundtrack’ was an XKR 5.0….. fabulous and enjoyed that sound for 50k miles and hope will again …. Never going to make the beta max elec car error!! . RIP Jaguar.
I hate woke and i hate EVs. Sorry!
Do NOT apologise Chris
Gov needs to support our own people during this extremely high cost of living - we shouldn't be paying those prices. I agree that we give out far too much money towards foreign aid to rich countries and high levels of illegal immigration.
Looks like an ad for clowns that has nothing to do with cars , clearly these people do not understand the demographic that normally buys Jaguars , or should I say Raguars ?
There are no adults in the room in modern boardrooms
Have you seen the Halifax ad with Dominic West
Noone had the balls to call the BS.
@@vangen08 That is because this is an intolerant religion - A bit like speaking out in Iran against Islam
Barbour must be really fed up with the woke nonsense. On the other hand it's free advertising....think I'll get one of their jackets...😂😂😂
In 1957, the year i was born , 1957 Jaguar won le man's 24-hour's race first 4 places & 6th non woke advert
Whoever idea it was William Lyons would sack the lot of them
He certainly would when he came back down to earth. He didn't suffer fools. From a retired former employee of Sir William.
Business executives are the most disconnected people in the entire universe
The only tenuous link I can see between Barbour Jackets and the Far right is a fair few football fans wear Barbour Jackets. It’s like saying people who wear Stone Island , CP company , The North Face and Moncler etc are all far right and fascist. It’s utterly pathetic.
“Delete ordinary”
If that means replacing “ordinary” with whatever THIS is…then no thanks.
I’ll keep my ordinary little life.
As a perfume/fashion advert it's not bad.
I've driven Jaguars for many years but won't be buying one again . Not just the advert but because they're going all electric which doesn't suit me as I have no way to charge at home. I can't see the new electric models selling well as high price EV's loose horendous amounts of money. Look at the residuals on Porsche Taycans. The whole EV market is dependant on company cars due to the tax breaks but that won't last forever.
They on the way out , so who cares
They should replace the leaping Jaguar with a leaping rabbit 🐰
Jaguar know their target customers. Boots know their target customers. They are huge companies that haven't just become wildly incompetent overnight. This is all designed. They know that these woke ads don't appeal to their target customers, but that's not the point because it's not about making money, it's about social engineering by the massive, globally influential investment banks that own these types of companies.
Owned by Indian company Tata. From Shaguar to Faguar.
Unfathomable decision. The Superbowl advert several years ago was one of the greatest ads ever made. Guess "It's good to be bad" doesn't fit the woke agenda.
My grandson wants my Jaguar but he won’t want one with fairies posing on it👎
I remember seeing the king wearing one, is he far right 🤔
I've had a Driza-bone coat for 35yrs because they KEEP ME DRY when I don't have the luxury to be INSIDE an office or house for my JOB
Have been solely looking for a good 2019 onwards, E or F Pace 'Chequered Flag" model for the past few months and excited about the possible new purchase. Thank God I took so much time doing my research as I have saved the worst case of Buyers Remorse ever. Have completely purged all search history of Jaguar from my computer and system AND notified my nearest dealership, (who have my details and sourcing possible options), to remove my details from it's customer database. WHY?? Whilst I would still have loved one, this rebrand has completely destroyed all good will and any money of mine going to these corrupt minded buffoons at Jaguar and their "alphabet" minority community promotion. P.S. Question for Jaguar, how many of those you seek to embrace will keep you afloat with their cash??? Answers on a postcard and send to the shredder, where your rebrand needs to go.
Georgi Markov the Bulgarian dissident said about his country:
‘Every word spoken under the lid constantly changes its meaning. Lies and truths swap their values with the frequency of an alternating current...We have seen how personality vanishes, how individuality is destroyed, how the spiritual life of a whole people is corrupted to turn them into a listless flock of sheep. We have seen so many of those demonstrations which humiliate human dignity, where normal people are expected to applaud some paltry mediocrity...’ Sound familiar.
I've seen really creative ads and many dumb ones. But the Jaguar ad without a single Jaguar automobile in sight has got to be the stupidest ad I've ever seen. If you have to "explain" the commercial, you have failed in your messaging. Jaguar is a car; the brand is designed to promote the automobile & its manufacturer. Brand recognition is achieved when buyers recognize the brand as the symbol for all positive attributes of the product & company.
A bunch of fashion models walking around in a Martian landscape, one of which looks like he's wearing a spare tire as a belt, has got NOTHING to do with the quality of the product or the integrity of the company.
What idiocy convinced the Jaguar executives that this was a worthy marketing ploy?
It’s literally revenge of the nerds/weirdos for getting bullied at school.
China can afford its own manned space station, India is developing its own manned spaceflight programme. The UK cannot support heating bills for pensioners but it can afford to send aid money to both China and India. Perhaps it’s as it should be, at least both China and India are apparently doing something useful with the money!
I can speak from experience....there is no feeling on earth that is quite like jumping into a "Growler".
I like my jaguar f pace SVR, however I don't think I will be buying a jaguar next time.