I refuse to believe this song isn't for or partially for Lia. The chills and tears I have throughout this song is crazy lol. It just shows that Itzy can do anything!
Its a fantasy and suspense song, but if you're happy to think it was for Lia, Sugarholic M/V is actually for Lia and Ryujin (They play with each other and tease Lia and Wipe Ryujin's tears)
Except for Lia hand that wasn't injured, you can see that the other members had injuries to their hands. In the end, all the members protected Lia by covering her eyes. I really respect that idea.
Yuna and Lia being the most scarred and vulnerable, Yeji trying to heal herself alone, Ryujin and Chaeryeong being alone in the dark, all of itzy covering Lia's eyes. It makes you think, and from that, you want to hide away and cry
I dont think its like that! Yuna is a fallen angel, and Yeji is the most scarred, her face is scarred and when she is in the crowd her vision gets blurry and she looks at the camera (calling for her members names)
I read about this, but can anyone provide the original message? I tell people who ask that Ryujin was involved in this, but in reality, I'm talking about something I don’t even know
EXACTLY it's a crime that this MV got released after GOLD and after the full album was released because it's inevitable that it won't get as many views as it deserves
EXACTLY, If jype wanted so hard to have gold in display I think it should have been: GOLD as a prerelease and Imaginary Friend as the only title and the album being released with imaginary friend.
Yeah, it's the marketing thing. More up-beat tracks tend to get the clicks/streams. And that's nothing new, really. I'm just glad this art got it's MV at all to be honest. This is magic. And live, I'm sure they'll perform the hell out of this song.
I’M SCREAMING, this is art, I think it was one of the biggest surprises that ITZY caused me in all these years as Midzy. Just perfect, I hope everyone can appreciate and feel what I feel with this MV. ITZY, thank you very much. Thanks for reacting and support, ITZY deserves the world, but people seem to not understand it yet, we will continue supporting them
This song is already an emotional song because to me ITZY is almost like an imaginary friend. They've helped me get through what has been the hardest time in my life, but they're not really here with me. I got teary-eyed the first listen. Then again when i read the lyrics. Then seeing Lia at the end got me crying for some reason, and then after reading through the comments it hits even harder. I love these girls so much.
The beginning and the end is both all of them covering Lia’s eyes. When the other 4 have wounds on their hands, Lia has hers over her shoulder/ back. I’ve listened to IF when the album released and I was crying at 5am listening to it. Still, that does not change the fact that I was bawling my eyes out watching the MV today. I have read a lot of theories abt this song and the one that makes sense the most to me : all the wounds are all the bullying/ bad stuffs ITZY have gone through since debut. The others try protecting Lia from seeing bad things and hurt themselves, still, they are there with her, protecting her no matter what. Nobody loves ITZY more than ITZY themselves ❤️🩹 am proud of these girls and also happy to see my girl Lia back and better than ever ☺️
JYP picked a hard way for their idols not to fall for charts and trends, but make real music with unique colors and identity. Itzy early successes made them top target from other fandoms/companies, look what happened recently and you know how hard it is to keep Itzy as it is; and they can also make music like this. Thank you Itzy, just love this song with all my heart.
I kind of agree that "Imaginary Friend" should have been released first as their title MV! This song and MV hits and is emotional the more you watch and decipher the message they are attempting to deliver but the focus is on Lia and her absence from the group.
Once in a while, somebody releases a song and MV that simply transcends the crowd and reaches the level of pure, beautiful artisty. This is one of those songs.
To me, Gold and Imaginary Friend are like two sides of a coin. One side is bold and whimsical , and the other is serious, and sensitive. I love both, but Imaginary Friend resonates with me on a much deeper level ❤
There's not a better example of the story-telling power of great choreography. They nailed this. It gives me chills. Can't wait to see this performed on stage.
Totally agree with you, guys. This is such a beautiful song and MV. Every element is perfect and in place. You know this runs deep and is really personal to ITZY. And them channeling all those feels and emotions in an MV and a song is such a spectacle and masterpiece! I love everything about this. This makes me cry, honestly. ❤
I feel like this one was so emotional and hit so hard not only because of the message and Lia’s return but also because it reminded me of old Itzy and made me feel so proud of how far they’ve come. I’ve always been a Midzy and love ALL of their songs but I think what really made them great was the fact that they debuted with music that had such important, meaningful messages at the forefront of their songs. (and not that their recent music doesn’t, I just really felt the message from this one the same way I felt with Wannabe, Dalla Dalla, etc). I’m so happy to have a song like this from them, somehow it felt like the perfect timing and I agree it has to be one of the best songs of the year and one of my favorite Itzy songs
I'm really looking forward to seeing the live stage performances of the song because I love how the chorus and vocals sound engineering was perfect for the whole vocal section of the song and music video
Got goosebumps watching your reactions, like Imaginary friend became my comfort song. And the MV is like a tribute to Lia. Seeing them having bruises and protecting Lia from all the painful things in the world. I love Itzy genuinely. Like there's no girl group like them. Humble and down to earth. I kept crying for real because of Imaginary friend.
Luv the reaction ladies thus is hands down my favorite itzy song, not only that but there's an ENGLISH VERSION. it's so awesome to have Lia back I'm so happy they put Lia vocals to the other tracks she wasn't on.
*🌟 Huge Fan Alert! 🌟* I’ve been a huge fan of *ITZY (있지)* since day one! Their songs never fail to amaze me with each comeback. _They dropped the crown and came back to reclaim it, and I’ll be here until they wear it proudly!_ 1:16 It's incredible to see how popular they were even before their debut. Lately, though, their recent comebacks haven’t been well received, which is a bit disappointing. But this time, I really feel like they’re making a strong return! 지금까지 와줘서 고마워요, ITZY! (Thank you for coming this far, ITZY!) Can’t wait to see what they have in store next! Keep shining, girls! 💖
I feel u guys. When I heard it I was in A TRANCE. I wish I did what u guys did and wait for the MV. Gold is so gold but imaginary friends deserves to be a solo tt😭
Best Itzy song ever, and let’s thank Ryujin for incorporating her idea into this choreo, this is so good, I love these girls so much! Great reaction ❤️
She had no part in creating this choreography. Not a single move. This has been debunked when the released the behind for the dance practice. Choi YoungJun (who did Born to Be) did all the choreography for this song.
hits different when thinking about the hardships Lia & also the rest of ITZY been through they always offer their listeners a comfort zone to escape to
The more experience Itzy gets, the more I get the impression she resembles Red Velvet => red for the powerful, fun badass, independent and swag side, and purple for the introspective, ballad-like songs. I literally have the impression that Itzy are in transition to more poetic, scenic songs, etc. The video clip reminded me of a Western mv, not a Korean one. All this to say that Itzy takes the western codes and makes them their own.
Okay so, actually I think that when the English version of Imaginary Friend was released, Apple Music said that the song was about the parasocial relationship we as fans have with kpop idols. That’s why they keep repeating they are our “Imaginary Friends” and they will keep us safe and dreaming but in contrast the song and mv look cold almost sad, having an imagery of the girls running in circles, being hurt and trying to stop the bleeding without succeeding , being scared and harmed by shadows that can’t touch them but the itzy girls can feel them, the girls trying to cover lia’s eyes at the end, a butterfly pinned to a wall, so beautiful and still so we can see it carefully but so in pain at the same time. Actually Lia herself said that we as fans get to decide if imaginary friend is a good thing or not. Absolutely stunning, not many songs in kpop invite us to reflect about how we consume our favorite idols.
this is so interesting to hear. and kess and han compared the kind of eerie nature to birth by artms which is true, but with this theme in mind it definitely also reflects virtual angel. truly two of the best releases this year, when i first listened to IF it was actually like transcendental, like this deserves to blow up so bad
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
![[Full Set] ITZY 있지 @2024 Music Bank Global Festival in Japan | KBS WORLD TV 241219](/img/1.gif)
thank you friends🤍🖤
OMGGGG
ITZYY OMGG
Yooooo omg!!!
ly Itzy 💗 #Midzy&Itzy4ever
있지?!?! 여기서 만나네 ㅋㅋㅋ
I refuse to believe this song isn't for or partially for Lia. The chills and tears I have throughout this song is crazy lol. It just shows that Itzy can do anything!
Its a fantasy and suspense song, but if you're happy to think it was for Lia, Sugarholic M/V is actually for Lia and Ryujin (They play with each other and tease Lia and Wipe Ryujin's tears)
It is obviously dedicated to Lia. The ending speaks volumes. So good.
@@ivanbraidi They had the song before she went on Hiatus. They were deciding which album to place it on. Sorry to let you know.
yea this is basically Itzy's "Feel Special" song
I don't know why, but just listening to the song makes tears flow. This song is my all-time favorite.
Same, GOD I cry so hard every time I hear imaginary friend
Same.... I'm not even a midzy but just a ex-casual listener of ITZY and it's just...such a good song
@@A100thingstodo you need to listen to them again, their music has improved so much over the years
Lia's part is very comforting. "When there's monsters on your ceiling, I'll keep you safe and 꿈을 꿀 수 있게".
Except for Lia hand that wasn't injured, you can see that the other members had injuries to their hands. In the end, all the members protected Lia by covering her eyes. I really respect that idea.
Dang, that is so beautiful 😢
Yuna and Lia being the most scarred and vulnerable, Yeji trying to heal herself alone, Ryujin and Chaeryeong being alone in the dark, all of itzy covering Lia's eyes. It makes you think, and from that, you want to hide away and cry
I dont think its like that! Yuna is a fallen angel, and Yeji is the most scarred, her face is scarred and when she is in the crowd her vision gets blurry and she looks at the camera (calling for her members names)
i WISH they had the same recognition that they had years ago. this song is so good!!! the best.
Fun fact: apparently Ryujin helped with choreography
I believe all the girls helped with the choreo the bbl message was mistranslated :)
Did any of the members talk about this? I heard it from others but couldn't find the original message
@@veronika_vd_Chaeryeong wrote in the bubble that the choreography was choreographed by Ryujin
rly?? where did u hear this?
I read about this, but can anyone provide the original message? I tell people who ask that Ryujin was involved in this, but in reality, I'm talking about something I don’t even know
EXACTLY it's a crime that this MV got released after GOLD and after the full album was released because it's inevitable that it won't get as many views as it deserves
I guess its just marketing. GOLD had more chance to be a hit their mind i guess
JYP should release this before GOLD, and release MVs before releasing the EP. Now that Imaginary Friend is ranked very low in Melon…
EXACTLY, If jype wanted so hard to have gold in display I think it should have been: GOLD as a prerelease and Imaginary Friend as the only title and the album being released with imaginary friend.
Yeah, it's the marketing thing. More up-beat tracks tend to get the clicks/streams. And that's nothing new, really. I'm just glad this art got it's MV at all to be honest. This is magic. And live, I'm sure they'll perform the hell out of this song.
this is too good
This one hit me hard. That last shot of Lia made my heart skip a beat. Ive probably seen the video 10 times at this point.
itzy and twice in one day is HEAVEN
I’M SCREAMING, this is art, I think it was one of the biggest surprises that ITZY caused me in all these years as Midzy. Just perfect, I hope everyone can appreciate and feel what I feel with this MV. ITZY, thank you very much.
Thanks for reacting and support, ITZY deserves the world, but people seem to not understand it yet, we will continue supporting them
this song was soooo good ive been listening to it on repeat😭
I have never teared up to a kpop MV like this EVER
LITERALLY
The only music video that made me actually cry before this was Live My Life by aespa. And now this one is added to the list 🥹
Weirdo
This song is already an emotional song because to me ITZY is almost like an imaginary friend. They've helped me get through what has been the hardest time in my life, but they're not really here with me. I got teary-eyed the first listen. Then again when i read the lyrics. Then seeing Lia at the end got me crying for some reason, and then after reading through the comments it hits even harder. I love these girls so much.
The beginning and the end is both all of them covering Lia’s eyes. When the other 4 have wounds on their hands, Lia has hers over her shoulder/ back. I’ve listened to IF when the album released and I was crying at 5am listening to it. Still, that does not change the fact that I was bawling my eyes out watching the MV today. I have read a lot of theories abt this song and the one that makes sense the most to me : all the wounds are all the bullying/ bad stuffs ITZY have gone through since debut. The others try protecting Lia from seeing bad things and hurt themselves, still, they are there with her, protecting her no matter what. Nobody loves ITZY more than ITZY themselves ❤️🩹 am proud of these girls and also happy to see my girl Lia back and better than ever ☺️
Yes the are deserved😢😢
5 VOCALISTS
5 RAPPERS
5 DANCERS
5 VISUALS
IT'S ITZY!!
JYP picked a hard way for their idols not to fall for charts and trends, but make real music with unique colors and identity. Itzy early successes made them top target from other fandoms/companies, look what happened recently and you know how hard it is to keep Itzy as it is; and they can also make music like this.
Thank you Itzy, just love this song with all my heart.
ITZY best songs
#1 Imaginary Friend
#2 None of my Business
#3 Blah Blah Blah
#4 Can't Tie Me Down
Blah Blah Blah ? When RINGO exists ?
@@Utaeruits their opinion
I kind of agree that "Imaginary Friend" should have been released first as their title MV! This song and MV hits and is emotional the more you watch and decipher the message they are attempting to deliver but the focus is on Lia and her absence from the group.
4:16 Honestly, nothing could have prepared me for this ITZY sound and visual.
Once in a while, somebody releases a song and MV that simply transcends the crowd and reaches the level of pure, beautiful artisty. This is one of those songs.
The choreo is gorgeous, I really wanna see more mature stuff like this from ITZY, it suits them so well!
To me, Gold and Imaginary Friend are like two sides of a coin. One side is bold and whimsical , and the other is serious, and sensitive. I love both, but Imaginary Friend resonates with me on a much deeper level ❤
This may be their best song/choreo so far
This is one of their best songs EVER.
Best song of the year. Deserves way more recognition. So powerful and emotional. ITZY Queens are untouchable 💕
In its first few minutes, I also said this is their best MV, Best Song and Best Choreo.!!! NO DOUBT
Sob every single time. Such a good Lia comeback and message. 😢❤
such a great song and the eng version is even more impactful
And I cried when I saw this. So emotional, so beautiful.😢 I love these girls so much.
There's not a better example of the story-telling power of great choreography. They nailed this. It gives me chills. Can't wait to see this performed on stage.
IT'S LITERALLY ONE OF THEIR BEST SONG AND M/V
That was the perfect song and Mv
It’s like their personifying the word imaginary with the choreo they have 🎉❤
their choreographies this comeback are absolutely phenomenal.. ❤
Totally agree with you, guys. This is such a beautiful song and MV. Every element is perfect and in place. You know this runs deep and is really personal to ITZY. And them channeling all those feels and emotions in an MV and a song is such a spectacle and masterpiece!
I love everything about this. This makes me cry, honestly. ❤
THE VOCALS. ITZY
I feel like this one was so emotional and hit so hard not only because of the message and Lia’s return but also because it reminded me of old Itzy and made me feel so proud of how far they’ve come. I’ve always been a Midzy and love ALL of their songs but I think what really made them great was the fact that they debuted with music that had such important, meaningful messages at the forefront of their songs. (and not that their recent music doesn’t, I just really felt the message from this one the same way I felt with Wannabe, Dalla Dalla, etc). I’m so happy to have a song like this from them, somehow it felt like the perfect timing and I agree it has to be one of the best songs of the year and one of my favorite Itzy songs
This MV IS AMAZING
the way u guys went speechless is just so relatable
I LOVE ITZYYYYYY
This song is so emotional. Thank u so much for ur reaction!
same i did not listen to imaginary friend until this mv, but yess this should have its own moment fs!
i cried too, and while i wish they maintained their old hype, i am happy to be a midzy right now
this mv is amazing. visual and aesthetic are stunning! plus it’s so emotional! i can’t stop watching the mv!
And also the lyrics is so meaningful, it's like touching my soul for real.
I'm really looking forward to seeing the live stage performances of the song because I love how the chorus and vocals sound engineering was perfect for the whole vocal section of the song and music video
ITZY deserver so much love after going through ~4 years of hate train.
Love ITZY album this comeback!
Got goosebumps watching your reactions, like Imaginary friend became my comfort song. And the MV is like a tribute to Lia. Seeing them having bruises and protecting Lia from all the painful things in the world. I love Itzy genuinely. Like there's no girl group like them. Humble and down to earth. I kept crying for real because of Imaginary friend.
I fell in love with this song the moment I first heard it I pre ordered this version of the album 🫶🏼🫶🏼
This song and mv so beautiful.... I wanna cry😢
Everything about Imaginary Friend is totally beautiful !
I am a stay and as stays LOVE itzy . So happy lia come back and I start getting emotional when her first appearance on their RUclips live 🥺🥺🥺❤️❤️
THE WAY THEY REALIZED ITS ONE OF THE BEST ITZY SONGS IN LESS THAN 30 SECONDS IS SO FUNNY 😭👑
Ryujin took part in choreographing this!!! All of the members also helped with the GOLD choreo.
A FVCKING MASTERPIECE
The BEST ITZY SONG EVER !
Luv the reaction ladies thus is hands down my favorite itzy song, not only that but there's an ENGLISH VERSION. it's so awesome to have Lia back I'm so happy they put Lia vocals to the other tracks she wasn't on.
11:17 Yep, that it is. Hats off to the producer, mixing and mastering engineers for that. 10/10 production quality.
A whole new ITZY!
YESS !! IVE BEEN WAITING FOR THISS
Stunning song, melody, choreo and MV. Might just edge it to be my favourite song and MV of the year.... absolutely mesmerising
Imaginary friend is a masterpiece is definitely my favourite itzy song and I feel sorry for those who can't appreciate it.
Simply amazing!! Period.
I teard up too the first time watching and listening to this song
This is masterpiece!!!😭❤❤
ITZY always gets a thumbs up. Thank You. I appreciate you.
This is the song I will be showing people when they ask me why i like kpop. MY GOD TAHT WAS GORGEOUS
2 TT with 2 different vibes ?? ITZY SO AMAZING❗
This is their best song along side bet on me. I love their emotional songs, they are so heartfelt.
*🌟 Huge Fan Alert! 🌟*
I’ve been a huge fan of *ITZY (있지)* since day one! Their songs never fail to amaze me with each comeback. _They dropped the crown and came back to reclaim it, and I’ll be here until they wear it proudly!_ 1:16
It's incredible to see how popular they were even before their debut. Lately, though, their recent comebacks haven’t been well received, which is a bit disappointing. But this time, I really feel like they’re making a strong return!
지금까지 와줘서 고마워요, ITZY! (Thank you for coming this far, ITZY!) Can’t wait to see what they have in store next! Keep shining, girls! 💖
The concept of this song is different, your reactions say it all. This song gives power to those who feel hurts. It cures.
Yuna's tears floating, as if resisting to escape (?) or fall definitively (?) Thank you for your reaction, beautiful.
I have to say this MV is no.1 of all MV this year.
I almost cried when I first saw this MV, sooooo amazing
BEST TITLE TRACK THIS YEAR FOR ME
2:02 Agreed, I was floored when I heard this earlier.
Imaginary Friend hits different like, different
I haven't felt like this since IVE's 'Love Dive'. This song is extraordinary, unexpected, a miracle.
I’m crying my eyes out with this song 😭
A MASTERPIECE❤💯
Your reaction exactly me when I watched this MV
VERY VERY VERY SOLID SONG!!! ONE OF THE BEST TITLE TRACK
My favourite Itzy track. Absolutely love it. So underrated sadly 😭❤️❤️❤️❤️
I had the exact same reaction as yours..it made me teared up ❤❤❤
How much I cried watching the video listening to the lyrics the dance the video like MY GOD
STREAM IMAGINARY FRIEND GUYS!!!
yeees
Itzy dont need the streaming. they dont need the fake views. let this one play. it is a HIT
I feel u guys. When I heard it I was in A TRANCE. I wish I did what u guys did and wait for the MV. Gold is so gold but imaginary friends deserves to be a solo tt😭
Itzy's Masterpiece for me. Love this MV and Song. Thanks for your Reaction ❤❤❤
@ITZY are the queens of choreography. the crown they make at the start and ending trademark it
Best Itzy song ever, and let’s thank Ryujin for incorporating her idea into this choreo, this is so good, I love these girls so much!
Great reaction ❤️
She had no part in creating this choreography. Not a single move. This has been debunked when the released the behind for the dance practice. Choi YoungJun (who did Born to Be) did all the choreography for this song.
I literally laughed out loud at 5:07 when all the words went away.
Itzy is going to release a performance video and a dance practice of the song !
hits different when thinking about the hardships Lia & also the rest of ITZY been through
they always offer their listeners a comfort zone to escape to
Thank you for the reaction, I love this song sooooo much😭😭😭😭😭
The more experience Itzy gets, the more I get the impression she resembles Red Velvet => red for the powerful, fun badass, independent and swag side, and purple for the introspective, ballad-like songs. I literally have the impression that Itzy are in transition to more poetic, scenic songs, etc. The video clip reminded me of a Western mv, not a Korean one. All this to say that Itzy takes the western codes and makes them their own.
Probably my fav song of theirs now. Also yall should react to EXID, I feel like they would be yalls vibe
Love this song so muuuch! And Hearing Lia’s vocals again sends me to haven✨
Side note: Have you listened purple kiss comeback? Is awesome
Okay so, actually I think that when the English version of Imaginary Friend was released, Apple Music said that the song was about the parasocial relationship we as fans have with kpop idols. That’s why they keep repeating they are our “Imaginary Friends” and they will keep us safe and dreaming but in contrast the song and mv look cold almost sad, having an imagery of the girls running in circles, being hurt and trying to stop the bleeding without succeeding , being scared and harmed by shadows that can’t touch them but the itzy girls can feel them, the girls trying to cover lia’s eyes at the end, a butterfly pinned to a wall, so beautiful and still so we can see it carefully but so in pain at the same time. Actually Lia herself said that we as fans get to decide if imaginary friend is a good thing or not. Absolutely stunning, not many songs in kpop invite us to reflect about how we consume our favorite idols.
this is so interesting to hear. and kess and han compared the kind of eerie nature to birth by artms which is true, but with this theme in mind it definitely also reflects virtual angel. truly two of the best releases this year, when i first listened to IF it was actually like transcendental, like this deserves to blow up so bad
Ooof this song is GOATED