Why URSA Cine Immersive is a BIGGER DEAL than you think!

The partnership between Apple and Blackmagic on the URSA Cine
Immersive could mean a lot more than just a camera, but it could open cross compatibility between their respective raw formats, here's why...

[@CineAmaniacs]

I think so too

[@weekendintokyo]

love this prediction, I would bet you're right about apple final cut adding braw support because of this. I can only hope that blackmagic adds support for prores raw in resolve as well!!

[@THEDPJOURNEY]

There’s a decent chance this would happen

[@digitalcity1]

Nothing stopping Final Cut from having braw right now. Blackmagic have not made it proprietary like ProResRAW. I hope both codecs are freely available in all edit software.

[@THEDPJOURNEY]

It’s about time!

[@WarrenPeaceOG]

We can hope and dream🤞

[@THEDPJOURNEY]

Let’s pray also