How waterdrop went from $0 to $100M in 6 years with DTC marketing | Martin Murray

In this episode we talk with with Murray - Founder and CEO at waterdrop - about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing.
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LINKS
Website waterdrop.com.au/
Instagram: / waterdrop
TikTok: / waterdrop
Martin Murray LinkedIn: / martin-donald-murray-4...
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SHOW NOTES
00:00 Introduction of Martin Murray
00:31 - Meet Martin Murray of waterdrop®️
01:28 - Revolutionizing Drinking Habits with waterdrop®️'s Innovative Microdrinks
05:37 - The Entrepreneurial Journey: Overcoming Challenges and Doubt
15:38 - The Journey of Financing waterdrop®️
25:27 - The Launch and Beyond: Challenges and Lessons Learned
27:22 - Building the Funnel: From Pop-Up Kiosks to D2C Marketing
31:40 - The Role of Retail in Raising Revenue
41:31 - waterdrop®️ Towards Global Expansion
46:21 - Patience and Timing in New Market Investments
50:49 - Scaling from $100 million to $1 billion in annual sales
56:06 - Where to Find waterdrop®️ Online
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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.
Hosted by Alex Cleanthous.
* Podcast: www.growthmanifesto.com/podcast/
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[@juanpabloopazo68]

great podcast ! Congrats Martin

[@Youaintakilla]

Would be good to have asked how amazon sellers have affected their sales and brand. Because from the pricing it looks like most of their revenue is from the actual bottles and not the drops, and there are so many bottles being sold on amazon.

[@hellouniverse807]

Great interview! Would be good to have understood more about getting the initial traction and the key messaging in the ads and landing pages that worked for them. Keep up the interviews, really inspiring.

[@Kendo77]

But is this guy a millionaire? Because they used crowdfunding and raised capital. Does he still own a decent amount of shares?