How to get your ideas to spread | Seth Godin
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- Опубликовано: 16 май 2007
- www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
www.ted.com/index.php/talks/top10 
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I have follow Seth Godin for the last 20 years. The fact that he had failure shows that failure is OK but quitting is not. Your ideas will spread if you press forward after each failure. You are only a failure if you quit. Don't quit.
Saundra Jackson amen!
ruclips.net/video/ReS2O_MTqUk/видео.html
Actually I'm new to Seth Godin. O-O Weird seeing him with no glasses and wearing blue jeans.
@@stevelenores5637 he was rocking the Steve Jobs' vibe back in the day hahahhaha
After watching at least 100 TED Talks over the years I must say that this video is THE BEST I've ever seen by a long shot!
Brian Russick - Drummer / Percussionist
Facts! Still to this day he helped me complete my Marketing degree such a knowledgeable honourable man!
Yes, he made it simple and interesting.
I would love nothing more than to get James Howard Kuntsler, Seth Godin, and Peter Thiel in the same room. They all touch on interestingly intertwined concepts but have distinct and original perspectives on them.
Great talk, still relevant today, probably more so as technology continues to grow - that's what I call timeless information! Thank you Seth!
Excellent! Currently reading Seth’s Marketing book. Excellent teacher and simplifies marketing. So recommend reading his books 👍
Love this. I think in order to be successful, you have to love what you're doing. But it doesn't stop there. You have to know how to spread an idea (or market your idea to others). I like what he says, and I'm paraphrasing: It doesn't matter what you do; spreading ideas applies to everyone.
I use to idolize this video a lot, but the more i take on the journey of entrepreneurship, i realise its not entirely about being remarkable but also about solving problems.
True
Elon Musk said it's not only about solving problems. There's a video on him explaining why. You have to be both i guess.
people spend money on products because they believe it will improve their quality of life, and the big ticket items are usually the ones that solve a specific problem/need/issue
I think Seth here is talking more about in terms of marketing and advertising. At the end of the day, it will always come down to the product and how it fills up a gap in the market.
"How to get your ideas SPREAD" ... obviously it has to be useful if it's going to catch on.
Seth paints a picture of a sad sad world, where people are too busy to think for themselves, so they follow the trending crowd and don't use their powerful focus to create a better world. Only thinking of what's in it for ME! I wish the people inventing stuff that people do not need, would put their genius to products which would clean up the environment, or heal the sick or teach people to forgive each other. How can we use this marketing power to create a better world for all beings. We need to redefine what is Remarkable, and celebrate what is truly Remarkable! LOVE is Truly Remarkable, and free!
Karen, it’s good to know I’m not alone in this view. What a pathetic world we live in. We don’t buy anything, we’re sold everything - and we seem to be perfectly happy with that state of being. Nature does wonders beyond comprehension without any money through Her natural economy, but with our artificial, money-driven economy all we seem able to do is create endless, useless novelty that actually destroys natural economy as well as any sense of it from our consciousness. Why do we so passively insult and degrade ourselves like this? Why do people like this who see humans as nothing more than targets not make us angry? I suppose it makes it easier for us to insult and degrade the rest of the natural creation we’ve been blessed with. I’d be perfectly happy if they used Elon Musk’s new rockets to shoot all these flippin’, hyper-motivated, mind-robbing ad-men straight into the heart of the Sun. Not really, I suppose, but metaphorically speaking, that’s what I’ve done with them in my own personal life. I’m done with being their target.
I’m actually happen working on a product that might do just that-or at least begin the process of that. ;) give it around 1-3 more years, and hopefully, if it works, you’ll see it.
That's the truth though
Karen, Many people are solving difficult problems which will impact humanity. As long as a business case can be made, since profitability is a great instrument for motivation & growth.
I understand where you are coming from, but at the end of the day, a man/woman has to be able to feed himself and his children. Doing things "good for the environment" or teaching people "how to forgive each other" seem, to me , to be luxurious hobbies, that one can indulge in only AFTER the money has been made and the wolves are being kept from the door. very few of the celebrites and rich people who make a big deal about contributing to the problems you are pointing out, actually did any of that , until they were rich and secure. For most people the priority must be take care of ME and MINE first; then try to help others. I wish the world were different but it isn't.
Who else is watching in 2022? This video still tell us the right way on MKT. Seth always genious.
I come back to this every now and then. Amazing talk!
The problem is most (small) business owners don't have the patience to seek out the people who will love their products, and wait for it to spread. Everyone wants instant gratification and therefore continue to market to the masses.
FortuneMarketingCo yeah and because it takes years of massive work without results
On the contrary, some wait too long hoping it spreads without ever succeeding.
Businesses require money (revenue). Revenue is generated by sales. If you don't sell anything, you go out of business.
I think the problem is most (small) business literally cannot afford to be patient and wait for their good idea to spread, so they market to the masses- hoping to gain traction.
Facebook changed that. We can spearfish now instead of casting large nets.
FortuneMarketingCo I was having the same thought while I came across this comment. Cool!
what! just realize after watching the whole video and this is 16 years ago?! oh yeah i forgot because it is remarkable.
My favorite TEDGlobal speaker so far has been Alain de Botton, the philosopher for the knowledge worker. He mused about the "sorrows and pleasures of work" (the title of his latest book), our ever-more complex careers (formerly known as lives), the quintessential question of the 21st century (“what do you do?”), snobbery (“taking a small piece of someone to form a vision of who he is”), the direct relationship between proximity and envy ("proximity is the prerequisite for envy"), tragedy as a h
Seth is genius! He has really helped me to brand myself and my business. Find your tribe! 😉
I'm Just discovering Seths work and i'm loving it..Sometimes when we get stuck in an industry or market we lose focus on other ideas we can use in our business..I suppose fusing other methods to get in touch with people & finding out how to solve their problems and be relevant to them
ASU Venture Devil Here. Seth Godin is awesome in beginning with a demand for the young entrepreneurs to stop stealing ideas, stop copying their homework, and actually dream a better future. This down to earth reflection on how to get the dream to spread is a needed supplement to the practicality of keeping a dream alive. It is the new idea, or the "remarkable dream" that will spread. With limited time, people will not pay any attention to something that is the same as what they've seen before. It also insinuates a redirection away from standard corporate practices, and "safe investment" thinking. Shooting for mainstream is a sure way to be ignored and forgotten. Being one of the better speakers for entrepreneurs, I am monitoring every talk he gives.
Seth is arguably the one guy who people would legitimately climb to the mountain to talk to. Brilliant. Well researched. And Inspiring.
Thank you Seth.
Amazing - Seth made this TED six weeks before the iPhone was introduced.
RUclips and Facebook were very new.
Everything changed - everything has changed and will change.
Just like the year 1995.
No, the talk was in 2003. TED uploaded it in 2007.
At the end he made a book about it. The great marketer!
My challenge is know to bring your insights into my own project of sending a few moments of peace and calm out into the world.
Your knowledge will certainly help me to find ways of encouraging others to feel the positive energy of this project and come on board to help spread it further.
Thank you very much for sharing this knowledge and also thanks to TED for facilitating it's distribution.
Johnnie Lawson
johnnielawson looks like it's working
johnnielawson what?
2019 and I'm just watching now. I received a cassette tape of him back in 1997.
For some reason, I just thought about him today and decided to look him up.
Hey,
That's so cool.
Wonder ic you could share it with us!.
plz do srnd thr video tho.
Always love learning from Seth. You can't help but walk away with a new insight and excitement for marketing afterwards.
Seth you are a genius. I love this talk and delighted to have found it again!
the best part of Seth is that he really does understand the ego and common behavior within a consumer society.
Love this. Seth and TED never fail to inspire. We need more of this!
Ya, it's like we should spread the word or something like a Ted and Spread sandwich. Idk
GREAT VIDEO LOVED IT -As Zig Ziglar said The Fruit is OUT on the Limb Not Next to The Tree ... also an old saying " If You are Selling What Everyone Else is Who Needs You? IDEAS - YES it's all about IDEAS - You may get rejection - Heck Thomas Edison was asked "How does it Feel to Fail 1,000 Times?" in his creation of the Electric Light Bulb, his perfect answer " I did not Fail 1,000 Times it took 1,000 Steps to Find the Solution. Kudos for the Video GREAT 5 Stars Keith Monen
Yet another brilliant video presentation by THE Seth Godin! We should all dare to think differently and be bold enough to share our unique ideas.
I love how TED place their advertisement at the end of the video. RUclips should follow this practice. It's truly non evil. I would watch the advertisement because I like the video enough to watch it to the end. Advertisement in the beginning only interrupt our desire to view the content.
Seth, you're changing the way I do business... Thank you!
2003 and just watched it this day.
2007*
@@clyde__cruz The talk happened in 2003; TED uploaded it in 2007.
@@KandiMan ohhh true
Still watching in 2021
Ted talks have got to be one of the greatest ideas of the internet age!
I absolutely Love this guy
Seth Godin is a master visionary marketer his insights are so helpful and inspiring. I am very grateful for his insights.
Love this. Seth and TED never fail to inspire me. We need more of this every time!
Everybody should also pair watching this video with videos that teach how to put very interesting and very helpful information. This is still why a lot of people are interested in a particular website. No one can take shortcuts in this industry. The stronger the foundation of a website, the better it will be.
I love seth saw this ted talk and subscribed to his blog which I get evry week he's concise and poinient always uplifting or challenging both works he is a true genious and seems to be a real nice guy needless to say I'm a fan
14 years and still inspiring!
Social media is one good way of exchanging newest ideas in so many level.
Maybe the most thoughtful video on national advertising I've ever seen. I'm now addicted to TED.
Using Seth's own words. Absolutely remarkable!
Inspiring and innovative!
the first TED i have actualy watched all the way through.
This is my first time to listen to Seth Godin. Now I know why people listen.
This was one of the best TED's I have heard so far...
Dang...this guy is good!
This video is very informational. If you have an idea and don't spread it, then chances are that idea won't make any profit. Be creative, write the vision, and watch the profits come rolling in.
Genius. Thanks Seth. Yet another great bunch of insights from you
Super insightful, as always. Seth is awesome.
i like that Ted have ads at the end of their videos instead of shoving them down your throat at the start like some. Sometimes i'll take the time to watch them because of that.
Thanks for sharing this - some good points that are still relevant today.
Its all about the purple cow! Thanks for that great speech and ideas!
Sebastian 👍
So far has it worked for you
great presentation. Very Inspiring and educative.
bhutanlhayul yeah I'm saving this
Great speech!
Tadashi Mori amen!
Great advice from the master himself. The TED talks are my most favorite.
Holy crap that was incredible! The best Ted ever?
WOW. I see it now. Thanks TED X and Seth Godin. Much to unpack and grasp.
Love Seth Godin's insight.
The ideas that were presented in this video were pretty accurate and the world does not have to agree with it. People have different preferences. Each time they connect their selves to the Internet, they will find something that will actually interest them. Those who have lots of free time will definitely touch lots of niches.
Another great presentation from Seth!
Love "the riskiest thing you can do now is be safe!"
Back for another review. Thanks Seth!
Seth's TALK was remarkable!!!!!!
Thank you for sharing this video. Love it!
What an amazing man! Really inspiring
This must be one of the most important TED talks ever, atleast according to me.
It twists my mind everytime I watch it
Seth, brilliant as always :) Thank you.
Great stuff! Thanks again for the lesson!
Seth is the best marketer out there!
Seth Godin got such a big sense of humor!!
Brilliant as he is, there's a gap though. He talks about being remarkable and marketing to the innovators and early adopters, banking on them to spread the word. but how do we ensure that the word does not stop there?
I could watch Ted Talks all day. This was a great discussion.
Another great presentation Seth!
"You like my ring? It's my grandmother!" LMAO. Great video.
This guy really knows how to get the message across.
This is so true. Without spreading the idea nothing happens
I love the salad water. I'd buy that, wouldn't you?
And the Arby's Tom Arnold oven mitt.
Best takeaway--remarkable equals worth making a remark about. As Heidi Fleiss says, "one day you're in, and one day you're out". And aim at people who are obsessed. Someone who is really interested in what you have to say.
That cow example really nails the points he made.
eye opening really definitely going to read his book now!
Awesome and Amazing!! Thanks Seth
Great talk! Remarkable is the new word! Thank you
Intriguing, love the Ted Talks. My wish is for a logistician to discuss the future of our industry and innovations emerging there.
He talks about a more basic point about marketing when you look at ist essential aspect which wouldn't matter about which product or service you are selling, also talks about how TV- industrial complex era worked, which was through a human connection was able through repetition and how big companies pays large amount (in the millions) to be able to invent what an average product is and make it look something elegant and remarket to an audience that would want your product.
Inspiring video.
huge fan of Seth Godin's books too.
Gandhi + Jobs = Seth Godin 💯
Be the change you want to see in the world.
Lol
Great talk!
This ties in perfectly with entrepreneurship and fundraising. Thanks!
He made a very interesting point of targeting towards the niche market and not the average people which counteracts the very natural and almost unanimous marketing plan
You already have everything to make something that is bigger, better, and greater than yourself. - Seth Godin
exactly. im not even going to watch the ad but im letting it play through while i browse and make comments just to reward this practice
Always a great watch
you can really
learn a lot
from an internet marketer
Yes... That´s right. Convencional media no longer works as they used to. The only thing that really matters is: have a good and true story, tell your story, surprise people. Be remarkable. Great message,great video.
Very enthusiastic & informative!
Please spread the word. Thank you.
Great Presentation!
Seth, You just inspired me. I'm going to go upload that 29 Step Social Media Pro Checklist Vid on my channel now. THanks!
Yep. Inspired. I'm going to have to upload a collection of my top 10 fav viral marketing case studies too.
anything great is almost worthless if no one knows about it, great video
I accidentally marketed to the nerds and the non middle people because those were the only people that cared. And I also stopped trying to be normal to please the normals..... and that's when I started getting lots of people at my shows. They outcasts told everyone and it for the first time ever spread. Now I moved to a new area and I have to start over. This video helped me realize that what I was doing before I moved is what I need to do in my new town. I almost thought to please normals...
I really like this guy, great video, great info!
Always great information!
Awesome.... Remarkable - worth remarking on!!