There is a huge amount of empathy on display here. Thank you Chase for phrasing your prompts and questions for Seth in a way that resonates with how your audience is feeling.
Wow, so much wisdom packed into one video! I had to watch it three times to take it all in. Also just grabbed the 'Never Play It Safe' audiobook, Chase - can’t wait to dive into it over the Christmas break. Thanks, guys! 🙌
Here is my question and it’s an honest question: Perhaps I missed it but what about the work that has to be done before developing a strategy, e.g., how does one go about researching what type of business, demographic, etc my product or service would appeal to (this doesn’t apply to obvious choices). For example, that hospital in India, how should they have gone about researching who to market to and what type(s) of marketing would have a chance with who they identified? Seth is one of my favorite authors-I still read The Dip each year and recommend it to others. Sorry for the long post…this discussion is meaningful. Peace.
The good thing with businesses and companies is that you can re-purpose your resources and re-engineer your model; it’s really about changing your approach and not necessarily what it is you do.
@@RichardKusiima Thanks Richard…I’m on that journey now-repurposing and re-engineering over 30yrs experience in a particular field. It has almost amazed me how ideas-freshness- has begun to flow as I opened my mind and began taking the locks off of what was. And as I continue, even the new thoughts are blooming from their first iteration. …the beat goes on…peace and hope.
@@powerforward1955 Would sure love to catch up with you some time to share the n your experiences as well as my own. I am three years in, building products under the company I founded, targeting businesses that desire to transition well across their life cycle, enjoying good success and prosperity! This is in Africa.
Wow... It's like he's speaking directly to me. I'm a creative for an agency and I know that it's time to take a different path as the one I'm currently on doesn't serve me any more as it was for paying the bills. Thank you Seth! ❤
Thanks God that after 5 years I found partners, created small board of directors and now after 20 years a company has a chance to grow globally if…. Me and my partners will do what right things as each startup is doing: - new bigger team - new investors - new fresh offering for global society - new approach for finance - extension of creative business into corporation
How do you both know me so well lol. What you talk about is exactly what I was trying to figure out. And knowing my choice to do good content for "myself" rather than doing generic work for the bottom clients is so empowering to me right now! Thanks! :)
What an extremely useful video. I’m just now discovering Chase. You are a kind, genuine, thoughtful man. Your questions are perfection. You have a new follower today, sir. Thank you for your positive contribution to society. I wish you the best.
Love this- I have that (e-printed not physical manuscript) book with me now. But sometimes taking ‘wrong' directions when exploring strategy can be great fun too! As you guys demonstrated with the segue into trees! Thank you.
Chase! Love this. Absolutely love the Keith Johnstone reference. When I was an actor I did a workshop with him. He was a genius on Improv, Creativity and Communication. Thanks!☮☮☮
I've loved every single conversation between you and Seth, but this recent one really hit home! I love the exercise of writing to our 2019 self and thanking them for making the decisions that led to where we are now. I deeply appreciate the solid content and amazing conversations that reinvigorate and fill my creative bucket.
Wow. The dj reference is perfect! This just hits home. I thought it was going to be regarding a strategy book for my clients but I need it more for myself. Seth, can you just framework my brain for me?
Strategy will get there first. Talent will prevail because true talent is resilient and resourceful. You can't take someone's talent away. Strategy is usually a copycat of what others are already doing; like Ai.
Talent alone often has to eat cat food in an apartment with no heat, and that is not prevailing. We’ve all known immensely talented people who couldn’t pay the rent. Strategy alone isn’t the answer either, because without talent we end up trying to drive nails with a bran muffin. It has to be a combination, and strategy must come first. I’ve been a professional creative since the 80’s and have come awfully close to eating cat food because I failed to understand this.
Listen. You have talent. You can be strategic (ie: you can direct your action to become effective). Pitting strategy against talent isn’t a relevant conversation. Become & win. Let’s move on.
Applying talent requires skill. We acquire skill through becoming practiced. We become practiced through structured action. We structure action by perceiving and engaging with patterns. We perceive and engage with patterns by experiencing them and letting them change us. Copy some shit. Let it change you. Change some shit. Let them copy you. Cut through your fear and show up. It’s a great strategy.
remember.. you can do everything right but it still does not turn out how you hoped.. there's competition (often cheating competition) and unexpected events so it's great if you try but these guys figured out there's more money in sounding confident and giving "answers" to people yes it's often good advice but be kind to yourself in the tough days and if things don't work out how you hoped there have been many very hard working people with good plans who got ripped off or just bad run of events i hope the good things you hope to do work out good for you though
Strategy is not for all! Most people simply need tactics to thrive - Strategy belongs to just a few who make that one choice to be different! Tactics exploit; Strategy explores! By way of cognitive functions, each individual has a default mix of functions that cause them to easily lean into one of the spaces or along that spectrum of explore-exploit, they will use the word ‘strategy’ which simply plays as a lexical gap on their part cause, ask them what that means to them and, like Seth is saying, most people will start talking about tactics calling it strategy, getting emotional and ready to argue a space they have so little knowledge about! Those that think they have gotten it, if they don’t belong to the explore group, soon realize that entropy is a reality, finding themselves back to their default state of tactics! Strategy is not for all!
After running solo company 20 years ago…. And just after 5 years of running it first and the only thought you should have is….. how I build a team, board of directors, partners, network to scale up my talent. Max 5 years of solo company has almost sense, more not…
Isn't is interesting how knowledge inspires/motivates complex work? And whatever entrepreneurship and creative work are, they are complex. Knowledge is defined as information in action for results. No disrespect to any of his fans, but this is why I have zero interest in Tony Robbins. To stay motivated in entrepreneurship and creative work, stay focused on increasing your skills aka knowledge. In other words, this new book by Godin (This is Strategy) is a quintessential example of better late than never 💜
Definition of Freelance or Solo company: you are Cristiano Ronaldo and you play the match, and you organise station, and you sell tickets and you do marketing and you score the goals and you pass the ball to yourself …. Mirage
"When you pick your customers you pick your future!" GOLD!!!
18:05 - "Strategy begins with two questions: Who exactly am I here for? What is the change I seek to make?"
munny, retire
There is a huge amount of empathy on display here. Thank you Chase for phrasing your prompts and questions for Seth in a way that resonates with how your audience is feeling.
Seth is the most beautiful man you will ever hear, and infinitely more beautiful when you finally LISTEN. Thank you for being you, helping me.
I enjoyed this conversation. We have got to stand for something and climb the right mountain! Thanks Chase/Seth!
This conversation has landed itself perfectly when I needed it the most. Looking forward to reading the book.
Wow, so much wisdom packed into one video! I had to watch it three times to take it all in. Also just grabbed the 'Never Play It Safe' audiobook, Chase - can’t wait to dive into it over the Christmas break. Thanks, guys! 🙌
Smart podcast, just confirming me that work as solo company or freelance is a MIRAGE.
A business, an income activities needs a structure.
Here is my question and it’s an honest question: Perhaps I missed it but what about the work that has to be done before developing a strategy, e.g., how does one go about researching what type of business, demographic, etc my product or service would appeal to (this doesn’t apply to obvious choices). For example, that hospital in India, how should they have gone about researching who to market to and what type(s) of marketing would have a chance with who they identified? Seth is one of my favorite authors-I still read The Dip each year and recommend it to others. Sorry for the long post…this discussion is meaningful. Peace.
The good thing with businesses and companies is that you can re-purpose your resources and re-engineer your model; it’s really about changing your approach and not necessarily what it is you do.
Appreciate the thoughtful question.
Suggest getting Seth's new book This is Strategy - good background in there to help answer your question
Everything you asked is the beginning thinking of putting together a strategy
@@RichardKusiima Thanks Richard…I’m on that journey now-repurposing and re-engineering over 30yrs experience in a particular field. It has almost amazed me how ideas-freshness- has begun to flow as I opened my mind and began taking the locks off of what was. And as I continue, even the new thoughts are blooming from their first iteration. …the beat goes on…peace and hope.
@@powerforward1955
Would sure love to catch up with you some time to share the n your experiences as well as my own.
I am three years in, building products under the company I founded, targeting businesses that desire to transition well across their life cycle, enjoying good success and prosperity! This is in Africa.
Wow... It's like he's speaking directly to me. I'm a creative for an agency and I know that it's time to take a different path as the one I'm currently on doesn't serve me any more as it was for paying the bills. Thank you Seth! ❤
Thanks God that after 5 years I found partners, created small board of directors and now after 20 years a company has a chance to grow globally if…. Me and my partners will do what right things as each startup is doing:
- new bigger team
- new investors
- new fresh offering for global society
- new approach for finance
- extension of creative business into corporation
How do you both know me so well lol. What you talk about is exactly what I was trying to figure out. And knowing my choice to do good content for "myself" rather than doing generic work for the bottom clients is so empowering to me right now! Thanks! :)
What an extremely useful video. I’m just now discovering Chase. You are a kind, genuine, thoughtful man. Your questions are perfection. You have a new follower today, sir. Thank you for your positive contribution to society. I wish you the best.
Love this- I have that (e-printed not physical manuscript) book with me now. But sometimes taking ‘wrong' directions when exploring strategy can be great fun too! As you guys demonstrated with the segue into trees! Thank you.
Such an epic conversation, thank you both!
Seth is my hero and Chase asked amazing questions. Love this one!
This has been transformational
Chase! Love this. Absolutely love the Keith Johnstone reference. When I was an actor I did a workshop with him. He was a genius on Improv, Creativity and Communication. Thanks!☮☮☮
1.16 into this video and I’m sharing with everyone I love🎉
So much inspiration to end the year and start a new one. Thanks for this great chat with Seth.🎉❤
I've loved every single conversation between you and Seth, but this recent one really hit home! I love the exercise of writing to our 2019 self and thanking them for making the decisions that led to where we are now. I deeply appreciate the solid content and amazing conversations that reinvigorate and fill my creative bucket.
What an amazing conversation! Thank you so much!
Damn so many gold nuggets here, thanks Seth and Chase! Your convos are the best, and most light bulbing for me!💡
Wow. The dj reference is perfect! This just hits home. I thought it was going to be regarding a strategy book for my clients but I need it more for myself. Seth, can you just framework my brain for me?
This was good. Seth has so much wisdom
What a conversation between two great guys
Fine. I'll go to the bookstore. Prime isn't fast enough.
Strategy will get there first. Talent will prevail because true talent is resilient and resourceful. You can't take someone's talent away. Strategy is usually a copycat of what others are already doing; like Ai.
If it’s copycat, that’s not strategy! That’s tactic!
Talent alone often has to eat cat food in an apartment with no heat, and that is not prevailing. We’ve all known immensely talented people who couldn’t pay the rent. Strategy alone isn’t the answer either, because without talent we end up trying to drive nails with a bran muffin. It has to be a combination, and strategy must come first. I’ve been a professional creative since the 80’s and have come awfully close to eating cat food because I failed to understand this.
Listen. You have talent. You can be strategic (ie: you can direct your action to become effective). Pitting strategy against talent isn’t a relevant conversation. Become & win. Let’s move on.
Applying talent requires skill. We acquire skill through becoming practiced. We become practiced through structured action. We structure action by perceiving and engaging with patterns. We perceive and engage with patterns by experiencing them and letting them change us.
Copy some shit. Let it change you.
Change some shit. Let them copy you.
Cut through your fear and show up.
It’s a great strategy.
remember.. you can do everything right but it still does not turn out how you hoped..
there's competition (often cheating competition) and unexpected events
so it's great if you try but these guys figured out there's more money in sounding confident and giving "answers" to people
yes it's often good advice but be kind to yourself in the tough days and if things don't work out how you hoped
there have been many very hard working people with good plans who got ripped off or just bad run of events
i hope the good things you hope to do work out good for you though
Strategy is not for all! Most people simply need tactics to thrive - Strategy belongs to just a few who make that one choice to be different! Tactics exploit; Strategy explores!
By way of cognitive functions, each individual has a default mix of functions that cause them to easily lean into one of the spaces or along that spectrum of explore-exploit, they will use the word ‘strategy’ which simply plays as a lexical gap on their part cause, ask them what that means to them and, like Seth is saying, most people will start talking about tactics calling it strategy, getting emotional and ready to argue a space they have so little knowledge about!
Those that think they have gotten it, if they don’t belong to the explore group, soon realize that entropy is a reality, finding themselves back to their default state of tactics! Strategy is not for all!
After running solo company 20 years ago…. And just after 5 years of running it first and the only thought you should have is….. how I build a team, board of directors, partners, network to scale up my talent. Max 5 years of solo company has almost sense, more not…
Great interview and insight to the book. Can’t wait. Any plans for an audio version? Available on Spotify or audiable?
I SWEAR YOU’RE TALKING DIRECTLY TOWARDS ME!
That's so inspiring!
Isn't is interesting how knowledge inspires/motivates complex work? And whatever entrepreneurship and creative work are, they are complex.
Knowledge is defined as information in action for results. No disrespect to any of his fans, but this is why I have zero interest in Tony Robbins. To stay motivated in entrepreneurship and creative work, stay focused on increasing your skills aka knowledge. In other words, this new book by Godin (This is Strategy) is a quintessential example of better late than never 💜
Thank you!! I looked for the book on audible but at the moment it is not available. Do you know if the book will come out on audible? Thank you 🙂
"It Doesn't Matter How Fast You're Going If You're Going In The Wrong Direction ". - Seth Godin
The Green Mill ❤
Definition of Freelance or Solo company: you are Cristiano Ronaldo and you play the match, and you organise station, and you sell tickets and you do marketing and you score the goals and you pass the ball to yourself …. Mirage
great!
Noted 7:23
That "bad movie" wedding was at a $50MM Southampton oceanfront estate...
Tell that to Achilles
I swear Seth is Jesus reincarnated ❤. Love the man
He is great, but never at the level of Jesus!
Why so much praise and worship
Seth is Sigma. Ship the T-Shirt.