The Rise and Rise of Miu Miu
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- Опубликовано: 8 окт 2022
- Miuccia Prada is one of the most respected women in all of fashion for a reason. Her incredible intellect, business acumen and design philosophy stands head and shoulders above the rest in both Prada and Miu Miu. However, since its inception in 1992, Miu Miu has stood firmly in the shadow of Prada, even being priced 40-50% less like a diffusion line might be. But recently Miu Miu has turned a corner, speaking to young people in a way Prada has never directly done, thereby carving a new market for itself in Gen Z fashion, meaning its the most relevant pseudo heritage brand on the market.
#miumiu #prada #miucciaprada
Beauty Channel: / @underskinyt
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First!!!!
And fast too!
@@understitchYT u know I had that notification on HAHAHAHA
Irrelevant
miu miu has always been a classic. pure and playful femininity displayed which represent a stark contrast to the rigid and minimalist look of Prada. It's interesting to see that it gained access to popular culture due to early 2000s nostalgia.
especially because of how overlooked Miu Miu was in comparison to Prada then. The 90s were Prada's real big heyday, so it makes sense, but Miu Miu has had such a comeback that its now starting to rival Prada in a way it has never been able to before. Especially because aesthetically I always saw them as overlapping very heavily, and in many collections they both had pieces, and looks, that could've easily been mistaken for the other. I think thats the real shame of the old miu miu, in that it just wasn't its own thing in its design and really if it wasnt for her family money and connections I think it would've folded in the early days, tho I am so SO happy it didnt
I've known of miu miu for years but they never really caught my attention until almost every kpop idol was wearing their cropped skirts and sweaters or something inspired by that collection. hope the brand keeps its momentum going. although their recent collections are nice, I don't consider much of their looks to be "timeless" (cut/silhouette), which, at their price tag, could prevent more sales. i wouldn't want to splurge on a piece that I could recreate by following a 30 second tiktok tutorial.
I don’t think Miu Miu was ever meant to be timeless really, I think that’s much more Pradas offering, whereas Miu Miu is more fun and carefree. I get why that would prevent sales, but I also think it would be attractive to people at the other end of the scale that have so much money that they don’t need to care, does that make sense?
Miu Miu does have classic staples. They have collared tops, collared dresses, matching tweed sets, mary janes, ballerina inspired shoes and their matalesse bag. So you can find classic staples in Miu Miu. Assuming you like wearing those clothes.
As someone who is more into Asian streetwear Miu Miu is much more suited to our taste, conservative yet very playful and innocent.I’m a fan of their simplistic styles as well, the thing about most Asia women ‘ girls prefer simplistic looks yet they also desire something playful and unique about it. Cute is the theme they usually go for and Miu Miu is a hit among us bc of its own soft feminine and simple style, which I think it’s quite hard to grasp in Western countries as most of the consumers there go for more drastic looks which is perhaps why the brand wasn’t more popular there.
Miu Miu is popular in Asia and the west, but much more in Asia because their aesthetic works better for, exactly as you said, the preferred aesthetics of Asian women. Interestingly though, the clothes are more popular than the bags in Asia, but the bags are more popular than the clothes in the west
@@understitchYT interesting.I hope they do come up with some good bags bc there’s a huge chance it will be hit among us!
@@Mighty.Matcha. I fully agree, but classic bags are the way to make money in Asia, they need to be able to make a new classic like Balenciaga did with the moon bag, I saw that all over Seoul
conservative where lol? some of their most popular pieces are so short and not conservative at all lmao
@@shivastars What western people consider conservative and what asian people consider conservative are very different. Shoulders and chests are more risque while legs are not as sexualised. Theres a lot more to this, but thats one really obvious difference
It's so bizarre to me that 2022 was considered the breakout for Miu Miu? Miu Miu has been one of my most anticipated shows every season since 2007
Honestly, me, too, miu miu has always been one of my go tos, especially for jackets.
They always have the nicest staff, and the quietest shop, I always loved the brand. Anyway, I’m glad that they’ve had a huge break out because more people did deserve to know themselves
understich, commented it already somewhere else but I could only agree, that cute, girly, y2k core that miu miu has been a trend lately and I'm glad it hit mainstream. I appreciate miucia as an artist and a designer whether for prada or miu miu
Same I adored Miu Miu FW 2006/07 collection. One of the best artpiece ever of fashion industry.
Great point about Miu Miu's reception in Asia vs in the West. I had no clue Miu Miu was that big over there. 10 stores in Seoul alone is wild.
There are so many factors to her that I just didn’t have time to discuss in this video, night out, the average store size, and Asia significantly smaller, people have more disposable income, luxury seems more accessible and generally more accepted as standard for things like bags and shoes. But youre right, its a totally different market all together and its only partially reflected in the number of stores
Then name alone could attract korean consumers.
@@mingkay4743 Why
@@dreamcatcherismylifesuppor2348 it sounds cute yet classy. Than sounding classy yet old.
I thought the brand was Korean, since I always see idols wearing the brand
When Miu Miu is mentioned, the first things that come to my mind is YoonA, IVE's Wonyoung, and the whole Pathfinder photoshoot by TWICE for their 11th EP, BETWEEN 1&2. The khakis and blues are just so good together and I'd love to sport one for my birthday next year!
Miu miu is so established in K-pop, but Im not sure which group/idol was the first to wear or promote miu miu, do tou know?
@@understitchYT for me I know miu miu from IVE wonyoung
And Red Velvet!
@@understitchYT idk but they got lots of popilarity from Ive's Love Dive comeback
@@understitchYT irene from red velvet
Aww--I rem being a high school student around Y2K and getting into Miu Miu bc I was always seeing these cool platform sandals getting referenced in the Japanese street style magazine Fruits. I was already into Prada as a brand, but seeing this side of Miu Miu displayed this way was foundational in my understanding and appreciation of its style.
Omg you could get Fruits?! I couldnt find it anywhere back in the day and I was always so jealous of people that could get it!
@@understitchYT HahaHA! WELL, I grew up in rural Texas and we had to drive about 100 miles to Austin to pick it up at a specific shop. ; )
@@archerwest then we shall agree to blame my parents for not flying me to Austin! 🤣 (Austin btw is one of my favourite cities in Texas, loved the huge vintage furniture shops)
@@understitchYT wait, so where were you? I never would have gotten my parents to fly me anywhere LOL.
I've loved Miu Miu for years! The concept of being Prada's playful younger sister always appealed to me. The most recent collections have been so singular and inspiring.
I really agree, ai always lived their perspectove and im so happy they gave miuccia a chance to experiment
miumiu was really explosive in my experience during tumblr era! when japanese fashion, especially during FRUITS magazine peak (a really popular mag), and had a large niche of audience!! i had always thought miumiu was an asian brand lol
Miu miu was always much more successful in Asia because of Fruits and how well it resonated in Japan (tho not China, which, pre-Korean explosion, was really the only other country in Asia with buying power to rival the western countries), but its a shame that the sales were just nowhere near the sales of Prada so that whole era was just less impactful because of it, the double edged sword
I agree! I used to think the same thing!
nice to see a new fashion critic in the community! loved this video, can't wait to watch more
Thank you so much! Im glad you enjoy watching my videos 😇
i’ve seen some beautiful miu miu lines, so happy to learn more about them! you’re a great creator learned lots
They really are so beautifully designed the collections, glad you learnt more about them from my videos 🙏
Miu Miu, to me, is the softer, sweeter version of Prada. Which is more moody and powerful
In my head Miu Miu drinks lemonade (like Sprite) and Prada drinks a coffeetini
I knew Miu Miu was a name of a designer brand but it was never rlly PRESENT in my mind until I saw kpop idols like Wonyoung wear it and it totally made a huge impression on me. Now here I am searching for Miu Miu outfit inspos lol
K-pop has had a massive influence in the fashion industry, it’s really interesting to see, we haven’t had such a huge wave have influence in decades
Love this video, so well researched and so in depth! I love Miu Miu, the girly feminine styling while also being quite edgy and androgenous is so cool!
Thank you so much, Im so glad you enjoyed the video, Im really proud of it, Im also a huge miu miu fan too
miuccia was also responsible for romeo's (leonardo dicaprio) blue suit and floral tie in baz luhrmann's romeo + juliet (1996)
oh I had no idea, thank you for telling me!
@@understitchYT np! 😊
For me it was Spring 2010 that I was introduced to Miu Miu and I feel like that was their first viral moment in the digital era. You couldn't go on a day without seeing those cat prints on tumblr and pinterest. Cats and cat prints are also a staple Miu Miu identifier and perfectly symbolizes the brandt itself: youthful, feminine and sly at times.
Miu miu has really had a lot of those moments (though the cats were a real highlight) but theyve always been quite unfairly under the radar, a very in-the-know brand. Im glad theyre finally seeingn a rise in popularity, its been a long time coming
i need elle fanning to work with them outside of fragrances again! she was my introduction to the brand and fits it so well.
She really is like the poster child for the miu miu image 100% for sure for sure
As soon as you mentioned the deconstructed skirt and ballet flats, I knew exactly what you were talking about. I was too young to actually care when Miu Miu hat its first popularity wave, but the skirt thing was the first time I ever really payed attention to them. And I just LOVE the ballet flats, but they're sadly way too expensive for me - I'm still waiting for good dupes. (If anyone has any, I'd be happy about a recommendation.)
They are auite pricey, but be careful with dupes of these and try to get ones with good support, ballet flats are notoriously bad for your feet 🥰
@@understitchYT Yep, I know. Thank you for the hint! I'm tbh just trying to avoid the "granny fashion" look :')
@@magiciansarcana Granny would serve in ballet flats no cap
Ives wo young is also a ambassador for miu miu in Korea !!! I’ve even had a whole group outfit in their love dive music video, and it was all miu miu!
There seems to be so many Korean celebrities I had no idea were ambassadors, I don't think they promote them much outside of the fandoms in Korea, I've never seen wonyoung in an ad for them for example
@@understitchYT ohhh ok! Thank you!
@@understitchYTmostly mags like W korea, but she was invited to the fashion show and posted on their IG :)
Appreciate all of the research and effort that went into this video! Thank you, thank you.
So glad you enjoyed the video 😇
Have to argue that the SS16 lace up ballet flats were Miu Miu’s first viral piece!
I knew they were really big, but I dont know why, but they werent widely credited to miu miu. It was odd, they influenced the trend very directly but got no awareness boost, v unusual
I had the same thought. Miu miu has done ballet flats for years, even if the TikTok kids didn’t make them viral until last season
Great video. Love Miu Miu and felt exactly the same in regard to the past few collections.
Im so glad you like it, thank you so mcuh 😇
I was crushed when the original Miu Miu menswear was shuttered but I've recently seen an exciting resurgence of the brand, starting with Yoona and Momo (Twice). I hadn't heard about menswear returning; but I'll definitely be checking that out.
Menswear definitely will be returning, I don’t know how soon though, they have had Troye Sivan walk in their show recently, so we know that they can do it
MIu Miu is amazing I really do hope they will do a full men miu miu collection
Honestly SAME so so bad. If they do ever do that Ill have to do a full miu miu menswear video, though theres honestly so little evidence online of what the collections looked like which is such a shame
Subscribed! Want to get more into fashion history and this video dropped onto my feed like a sign from the universe
Im so glad to be your sign 💕
thank you so much for this! this made my day! i love miu miu!!!
Same! Miu miu was so underrated for so many years!
I saw seokjin in the thumb nail and was curious what MIU MIU was.
Well I hoped you liked the video! Miu Miu dresses a lot of celebrities in Korea actually, it must be one of their biggest markets
Lee yoomi is my favorite miu miu girl the editorials she’s done are literally art!!!😩🤌
Love your videos. Just discovered you. Appreciate your thoroughness. You also have a great voice. Cheers.
Thank you so much! And thank you for saying I have a nice voice, I get so self conscious about it, so that really made me smile 😇
Just found out about your channel and hey I'm speechless!!! good luck pal I'll keep watching your informative videos!🙌
Thank you so much! Im so glad you enjoy them enough to comment 🥰
Love your videos
Great research and well explained ❣️❣️
Thank you, Im so glad to hear you like them 💕
Lucy Boynton's gorgeous Miu Miu custom dress for the Oscars afterparty in 2020 was my intro to Miu Miu and remains one of my favorite red carpet looks!
I had to look it up, but she looks like candy floss!! I love ti!
THANK YOU FOR THIS BEEN WANTING 2 LEARN MORE ABT MIU MIU
I'm glad I could help 😇
I’m new to your channel but I love your takes. You’re like an old school fashion writer/editor who is unencumbered by magazine dictation and censoring.
Thank you so much! I try to be fair but valid
i would love to see you do a video (or series) about any hit products from a brand, be it a handbag or shoe or article of clothing, that either went viral or became a hit due to being seen on the arm of a celebrity or someone famous. like so and so wore this bag for the first time and therefore it flew off the shelves sort of thing
A video on celebrity impact in retail? Thats quite interesting as an idea
seeing the aw21 show was a really exciting introduction to a brand for me
I think thats when most people came to the brand, and what a strong introduction! Its easily their most successful collection ever
Jampacked awesome videos ❤!
Thank you so much 💪
I have always loved Miu Miu. It has always been a fresh and playful brand with an edge. Thank you for this video.
I agree it always had such a unique pov
Great video! I've been a miu miu fan for years and like you I hope it stays Mrs Prada's own vision as long as possible as I find what Raf Simons is dong with Prada boring.
I actually go into Raf at Prada in the Raf video premiering in a few minutes, but I actually like what he is doing with Mrs Prada, I think they have a great equilibrium of their styles, but I know that there are a lot of varying opinions on the success of their partnership
For once there a brand collection that was fresh and fun for young women or women young at heart. It was the considerable talent in retail coming from Miuccia Prada that make it happen. The clothing was weightless like in dream when Miuccia was a young student in university with a not care in the world. Recapture time when we were all young. It was nothing showstopping about it, but pure authentically. The fashion seen lost in the runway because they are real clothing look the best in small scale stores.
PS understitch, you have great taste in sunglass. That Miu Miu sunglass shape inspire current YSL sunglass collection today. Good night.
I agree she is an absolute talent with design (and i do love those sunnies)
Do Brunello next!!
Interesting video. I learned a lot!
Thank you so much!
Love Miu Miu shoes and , surprise, perfumes. I have been looking for a signature perfume for years . Something feminine, not too sweet, crisp, not too sporty.. i tried once L“heure Bleue and was so enchanted that i immediately bought it and wear it daily ever since ❤. But love the women’s clothes too. Subtile, playful but elegant , although i am not in my twenties anymore, but in my forties, I still can find nice, wearable pieces.
Their shoes are my favourite too, along with 60s-esque shoes, so beautiful
Everybody is talking about sunglasses and bags, but my biggest thing has always been shoes. Literally, since the beginning of Miu Miu, their shoes have been significantly out there, beautiful and embellished, and very few other designers have this shoe focus except for maybe Balenciaga in the latter half of the 2010s, and of course, iconic shoes from McQueen, etc., but that still was not a focus. Miu Miu shoes have always been unique and beautiful and are always one of my favorite parts of the shows; I always look at the shoes. And in many editorials because of how amazing and interestingly designed they are. The first time I was introduced to Miu Miu was in Nicki Minaj's verse in madonnas song Bitch Im Madonna, where she says that's Miu Miu on my shoe. I'm under 20 so yeah, but Miu Miu shoes have always hit out of the park, and their very young feminine and fun look usually breathes life into me.
You’re not wrong at all, and the glitter shoes have been a staple from miu miu for many many many many many years. It’s just in comparison to the sunglasses and the bags they are less profitable and therefore less impactful, so they didn’t make the cuts needed to make the video 16 minutes🤷
@@understitchYT I'm so glad I've entered the fashion critic side of youtube. I have been on my design journey since I went to school. I have learned so much about different brands, but I'm definitely in the Prada sphere; funny enough, I'm wearing Jil sander shoes right now, and I didn't even know the Prada group owned the brand. It does make a lot of sense, though, because a lot of Jil sanders' design follows a similarly modern, streamlined, but slightly conservative and simple language of Prada. I guess I'm very into their simple, usually less loose, formal modern design that is generally not flashy in an outward way but attention-grabbing and exciting design sense with cut and shape. The high level of precise detail, not prints, but precise physical pleating, cutting and bending with prints that go along really attracts me to brands like Prada and Miu Miu for their use of fabric, embroidery, embellishment, or jacquard to create a shape, pattern or image. When I see prints directly on top of the material and nothing is happening with the existing threads or construction, I feel im getting a superficial visual. I respect Miu Miu and Prada much more for relying on physical components to create the visual presentation of garments because it feels more real to me. What I like about Prada, Jil sander, and other highly articulated brands (especially Issey Miyake
this was super interesting to read, and I totally get your point of view - though i wonder if its a finished thought became the ending paragraph is repeated?
Nonetheless, I agree that Demna's work isn't particularly imeless on a piece by piece basis like Prada's is. But what I think he began is a new question for fashion, a movement of high-concept clothes that we have never seen before outside of fine art, so although I dont think each piece will last, I think the idea of it will. Similarly to how we remember only a few people from each art movement, I think we will remember Demna
@@understitchYT I dont understand why it repeated paragraphs, it was meant to end after I said "satisfaction and joy". Either way, I agree that demna will become someone to remember. he has earned a lot of attention and pieces like the knife boot and couture pieces certainly stand alone and aren't falling under a cartoonish overcast that I see happen through the way models are told to act and pieces like his trash bags and certain shoes. It is very valuable to poke fun at, mock, and humble any industry, especially one of high art/high cultural influence so it can defend itself by innovating and avoiding becoming stiff and hauty; I think he is doing this which I feel is nessasary. In you're future videos I hope you talk about Matthieu Blazy and Bottega Veneta because it certainly is having breakthroughs being perpetuated in culture through Azealia Banks and her song New Bottega, but the SS23 collection with the leather dresses towards the end was really technically and visually amazing, they also have carved out a distinct brand identity with the Ying & Yang triangular diagrid they've used in shoes/clothes and looks that are very distinct to Bottega Veneta, in my opinion much more recognizable than other upcoming brands and similar to the unmistakable quality of Chanel or Iris Van Herpen who I feel couldn't really be attributed to other houses.
I adore Blazy, he's really one of so few designers who are focused on craftsmanship, which I really appreciate as an alternative to the high-concept looks from others (I love both, but I love the dichotomy of having both most). Im so excited to see what he makes of the brand, but I 100% want to do a videp on Bottega in the future
OMG YESSS SEATED DOWN FOR THIS VIDEO
As someone who wore ballet flats every other day in high school 2007-11, I will never wear another pair again.
The miu miu ones are luckily actually structured shoe this time arround, that was the first thing I checked 😂
wow! what a in-depth !
Thank you so much 🙏
Ah yes, understitch just dropped a banger better grab the popcorn
Sweet or salted, butter or caramel
i think miuccia has been subtly playing with the idea of deconstruction for quite a while. i remember spring 2007 for Prada where she showed these ultra short dress/tops where she said she just didn't like the bottoms they made with it so they just forgone bottoms all together. and in spring 2010 that featured girly, couture-esque shapes but with unfinished hems.
though, i do find myself less excited with both Miu Miu and Prada for the past seasons. i think both brands are looking into their archive and are more straightforward with how it references itself. i kinda miss its approach to design in the 2010s, where it proposes a new idea each season, while calling back to house codes as easter eggs.
i also miss the 'ugly' in the ugly chic. everything has been quite clean, which is possibly an influence of Raf Simons in their collaboration..
Was SS10 unfinished hems? I must've missed that entirely, but thats so interesting that she revisited that. I think Mrs Prada has been playing with self-referencing for a long time now, do you remember the half fire shirts from spring 2020 or the flame heels in AW18? That was a reference to the Spring 2012 collection (I had to look up these dates btw, Im not that talented, I remember the clothes, but never the dates)
Theres a few like this, Im pretty sure the lipsticks have come up a few times, as have mechanical prints, so she definitely did self reference, but I think now with how much we have seen self referencing that its become very obvious when she does it. I like it, but like Kiko Kostadinov is now, she used to be known for reinventon, so I get why thats frustrating to see he change her design ethos.
I also loved ugly fashion when that was a thing, but I think if it came back now, itd be Helmut Lang/ Alexander Wang/Jil Sander slim fit minimalism which is really not the 'fashionable' look any more
yes. prada ss10 featured unfinished hems. i think miuccia incubates her ideas in prada and then brings it miu miu. that's also what i loved about her refenrencing in the past, as she takes those ideas and does something new with it. now, it feels like a reiteration of 90s prada.
though i feel like fall is always a stronger season for prada, with a more harmonious combination of miuccia and raf's design sensibilities.
I think both she and the Prada group want it to be separate so much, but for a really long time because her design style is so distinct its too hard for them to differentiate them. I think the differentiation theyre seeing now has been something they've been trying to get to for a really long time, but I suppose we will never actually know what their plan is.
I really agree that winter is almost always a stronger collection though and i think thats down to the way she handles woolens and jackets. Those short peacoats that often come back are such staples and I loved them from Prada along with the car coats from Miu Miu for so long
@@thbnlbl and she has been doing it consistently for so many years, its awe inspiring
@@understitchYT Miss Prada has indeed toyed around with the idea of raw hems/deconstuction (Think miu miu spring 2009 moth hole dresses + apron skirts, the whole look of prada spring 2009, the skirts from Prada spring 2015, the men's deconstructed shirts at fall 2016, even the destroyed looking sweater + skirt combos in spring 2023) And ofc the genius that was spring 2010! As usual with her, it's the very subtle details!
That would've been good to mention the huge influence of Lotta Volkova on that SS22 collection.
Personally I think it was inspired y the Fendi Menswear show that showed just a couple weeks before. In my head, they were normal garments until Mrs Prada saw that show and lopped them in half (I know this is wrong, but I'd love to think it was true)
I really like their clothing in 2000s and their earrings. So pretty!
Oh absolutely me too, I dont know why but I have such vivid memories of their debut bag, I know it cant be that exact one, because Im the wrong age to remember that one specifically, but I cant shake the feeling that I saw it and loved it so much that it started my enjoyment of the brand
i think one of their first recent viral pieces was that pink embellished skirt from the ss21 resort collection it was seen on soo many people also surprised u didnt mention wonyoung cause to me and my fashion circle shes known as THEE miumiu girl infact i really started to look into the brand more because of her becoming the brand ambassador in 2019
I didnt know about 우영, I definitely would have mentioned her had I known 😰😰
omg it’s the opposite for me; she’s only now come on my radar as a miumiu ambassador! i hadn’t even known she was with them since 2019 lol
@@israa.6375 thats v possible since she’s gaining popularity recently & also cause she was like 15 or 16 in 2019 so they only really started to give her more opportunities recently ig
Wait I thought yoona was the first global ambassador for Miu Miu ??
I love your videos! Can we get Kenzo, Goyard, Moschino or Louis Vuitton next :)
I would LOVE to do a video on all four, Louis Vuitton is definitely on the near horizon because of the new designer, whoever they choose, I think it will be interesting to see how they transfer the house codes. Kenzo is having a bit of a moment too, Im glad to see it make a return to popularity. Goyard too is having a moment. But Moschino I LOVE, I love the early 1980s Moschino so much and I think Jemery Scott is the best designer for the job, but they've fallen from relevance recently, so Im waiting for their next big show (which I dont doubt will happen soon, Scott doesnt stay unseen for long 💪
@@understitchYT Bro I agree Jeremy is the best and true Moschino isn’t that much in the spotlight but I did like the 2016 and 2017 fashion shows. I’m kinda new to fashion, I’ve recently been very interested and intrigued by it. God I can go on and on about this but thank you so much for this talk!
I was wondering if you got a discord or something like that where we meet, talk and befriend fellow fashion lovers
@@karanspc i dont have a discord yet, but I am really on top of YT comments the most (because Im really trying to grow the channel). I have insta youre welcome to message me on too, but Im on YT most 🥰
Moschino’s anniversary catwalk the Jeremy did is my favourite collection of theirs EASILY but I surprisingly loved their SS23 show with the inflatables. I saw someone try to intellectualise it as a statement on inflation, but I think its just pure fashion fun, what did you think?
@@understitchYT I just saw the inflatables you were talking about tbh I’m not a fan of it but each to their own. But the theory that people are comparing it to inflation is interesting fs.
I’m fine with talking to you here as well idm ig as well whatever works for you bro, I’m active on both so up to :)
I enjoyed its whimsy. Like, obviously none of those pieces will ever make it into stores, except the inflatable bags which are a re-release, but for a catwalk show I thought it was really fun. I'll be interested to see how the clothes are in retail, but I honestly just think they'll be more print stretch dresses 🙄
The first time I heard of Miu miu was a line in the sam smith song unholy, I’ve never heard anyone else mention the brand so I’m glad I came across this video
Im glad you enjoyed it!
Never have i ever wanted any designer shoe as much as i have desired those ballet flats
Sounds like a drinking game
Please do a video on Jacquemus next!
Oh Id looooove to do one on Jacquemus
also miu miu is such a cute name
Miuccia should come to Medellin!
Miu Miu was my favourite brand throughout the 00s. It was always so playful and interesting. Even though it's latterly quite popular, I feel it's lost a lot of its quirkiness and character of late.
It was always one of my favourties too tbh, I resonated so much with their colourful style that contrasted the black and white minimal garments that were more widely available. I feel like it might be the colour palette which has diluted that makes ut feel less quirky tbh
3:13 EXCUSE ME BUT IS THAT THE CILLIAN MURPHY?! Oh Ms. Prada always been the ONE!
Omg is it?!
@@understitchYT It looked like so! Specially because in the video is mentioned that professional actors were hired for the show.
I've loved MiuMiu for years so I'm glad it's getting a lot of love
Absolutely same
Credit also goes to Fabio Zambernardi, who has been design director for both Miu Miu and Prada since 2002.
Of definitely, their team is phenomenal
I knew Miu Miu from yoona who is now the brand ambassador and the global face of the Miu Miu's SS23 collection campaign
Stan yoona
Why are these videos so addicting???
Surprised that the yellow baby doll dress that was on the cover of a handful of magazines isn’t included here!
They had a lot of pieces like that over the years, but not everything could make it into the final video unfortunately
I'm impressed by miumiu's mini bags
Theyve been making them a really long time, kind of a classic of themselves (and I love them too)
Please do Roberto Cavali
Oh I absolutely will one day, such a classic
Not signing a western actress along with the asian girl was a wise decision. The western market is to saturated with “brand ambassadors”.. The position and title doesn’t carry weight effectively here in the west these days.
In my humble smart opinion 😊☺️🤣
I promise you its even more saturated in Korea, each group has so many members and theyre all ambassadors of different brands, it gets so confusing to keep up with who is with who. Luckily most actors are ambassadors of things like phone companies (SKT and KT etc) or with supermarkets like E-Mart, so its easier to keep up with them as theyre not attached to up to 15 other people
I wonder however how the switch or where the switch came from to only having a brand ambassador for the western market, as Elle Fanning if I am not mistaken was a brand ambassador for MiuMiu and is still considered the “ultimate MiuMiu girl”? So what pushed/encouraged MiuMiu to focus more and hence invest more on the western market ?
@@belamineyasmina8122 theyve always had a western woman as the face, my favourite was chloe sevigny, but this is the first tkme theyve had an eastern face and it made me wondr why just all brands dont have both? Nearly every brand has a different brand image between the two so it would make sense to have two
@@understitchYT I completely agree. But why should it be limited to just 2 ? Is it just a preference or something brands have always done and gotten used to or is there a financial reason behind or marketing reason because with one or two people it is easier to identify the brand and to remember the brand for those who don’t know it yet and the advertisements ?
@@belamineyasmina8122 Id be happy with many more, like a team even is such a slay, but its more cost effective to just have one or two 'tis all
Omg, I used to loved Miu Miu. And I do have the sunglasses. But, I must say, Prada shoes.. nothing beats this. But Miu Miu has cute too.
Prada heels are quite good, but their other shoes should be stitched for that price point
I know this brand because of Yoona!
Shes so beautiful
@@understitchYT Yes, I really appreciate you talking about her influence too. I even bought the magazine she featured in wearing Miu Miu❤
to be honest Miu Miu didn't caught my attention until MOMO become their ambassador the brand is so cool
Oh really? I guess she is a *fancy* ambassador
what's the website for the vintage miumiu
Its been a long time since I made this, hut its online definitely, might have been the way back machine
🔥🔥🔥
hi i just wanted to say thank you so much for your videos! im just now getting into the fashion world and they're super helpful to me, in terms of learning about the history of a brand and its distinct creativity that it brought to fashion as well as its business side. i found your channel yesterday and im going through all your videos right now.
That makes me so happy to hear, I'm so glad you enjoy my content (and that youre binging them all!) Fashion should be for everyone to enjoy, so Im glad to demystify it for you 🤠
@@understitchYT yeah absolutely! ive always felt a bit intimidated to dive into it. your videos are very helpful ^-^
@@doraaaa0613 Thank you so much, Im so glad to hear that
8:05 AGREED
Its interesting how successful they really were before having a whole collection hit in the way that made them a huge name. Really makes you wonder how much some pf the big big brands make just from each suglass design 🧐
Oh God Forbid Raf taking over Prada, he'd ruin the house!!
Really?? I think hes the best option theyve got
Very nice video, thank you. PD. I really wish Raf leaves Prada. Miuccia is great on her own.
I think it would be really interesting if Raf was to take over completely personally, having him do one and Miuccia do the other would definitely have a similarity but also keep a differentiator, which I think would benefit both brands in the long run
@@understitchYT i can see your point, but i do miss Prada before Raf, do you remember spring summer 2014 or fall winter 2016
@@fabianmoreaux for menswear? Yeah Id agree they are oftentimes quite distinct, she has had some incredible collections AW18 was my absolute favourite that she did, but for womenswear their aesthetics are so similar I think it makes sense for them to work with partner companies
I wish miu miu would bring back those shiny neon colors block Anadarko sandals n shoes for men. That era was the best of their collection
I loved their colourful cowboy stuff so much
I think Miu Miu is good at tapping into that like trendy young demographic so it makes sense why they’re so successful
It took them a long time to really be recognised for that on a wider scale tho, despite the large funding of the brand, which I find really interestinng
"which panders to the more receptive men of the new generation exceptionally well" is so wild
Sometimes it’s just a Zeitgeist changing
Do u have an Instagram page?
I do, its @understitchcomma but I need to be better at posting 🥹
Seokjin is fine ❤
miu miu also has wonyoung as a brand ambassador, not just yoona
I learnt from the comments, I had no idea, Ive just never seen any of her posters in Seoul I guess
A brand that I will never understand how it got so big aside from the creator of the brand.
It has a unique style language, its definitely got a place in the industry
It’s just a shame Prada and Miu Miu have become over exposed on social media, I feel like they have lost themselves.
Also with the menswear at least where I’m from it’s pre order only, also I hope Raf leaves Prada and does not get Miu Miu, he’s out of ideas.
He will never get miu miu because it’s miuccias brand if anything he will get Prada and she will get miu miu
I always though it was an Asian brand lol I was off
Samee
Unfortunately outside of the comme des garçons brands, very few asian brands have ever really stuck in the west, its a shame, theres a lot of good designers dotted about, theres just less education, funding and promotion for young creatives
not me seeing BTS Jin on the thumbnail 😁
The bangtan boys really turn some looks
“Having Yoona alone is not enough”. Me: know of Miu Miu after seeing yoona wear it 🤣 im Asian but live in the west, but I don’t see the west market these brands, so yes, I think K-pop is a much better marketing tool than everything else lol
Its an incredible marketing tool, but I worry the idols get randomly placed with labels sometimes, like often there is no connection between the groups visuals and the brand the member are ambassadors of’s visuals at all?
It feels like the bug labels are just using them for the Kpop selling power, which I think may hurt kpop in the long run
@@understitchYT not sure, to me, K-pop follows trends, and K-pop evolves, I don’t see K-pop as a rigid one thing. They basically change concept every album lol. I’m not fashion savvy, so to me, as long as they make the piece look goddessy, that’s all it matter lol. I know of the brand, I’m aware of the brand. Would I buy them? If they are in my budget and I like the piece, sure. Point is now I know of them lol 😂
all i know abt miu miu is that its mentioned in sam smiths unholy.....
Its often mentioned in songs, but it always makes me happy to hear
Can you imagine what would happen if during a runway show one of the models went about waving a gun like they did in the 90's??? Lets just say it would not end well for anyone.
I think they would have to tell people before that it would include guns, also in Europe it has a different fear factor
@@understitchYT I'd have taken a dive right under the stage in short order...lol
oh wow I always thought miu miu was an asian brand
Apparently a lot of people thought it was, is it because of the korean faces of the brand?
@@understitchYT definitely so. I see a lot of idols wearing the brand
I want to know why they stopped making Men's clothing!?
In short it just didnt make enough money or promotion for it to be viable 🤷
I only found out about Miu Miu from that sam Smith song
He sang about miu miu? When?
@@understitchYT in his new song called "unholy"
ooohhhhh yeah youre right, I forgot about that completely, Im a bit sick of the song now tbh
I felt bad for that model trudging through the snow in that barely-there crocheted dress, she must have been miserably cold.
Free trip to the slopes tho? ⛷️
MOZE PODREPERUJA WESELE W DUBAJU ZA MILIONY dzis CZYTALAM , PROPONUJE WAS, POWODZENIA,
Miu miu doesnt have fall
Not yet, no 🧐
jang wonyoung (ex-iz*one member, now in IVE) made "miu miu" more popular in kpop industry especially when it comes to formal and stage wears! wonyoung is the new miu miu brand ambassador.
Omg iz*one! I feel like i havent heard that name since like 2017
It's thanks to her if I'm watching this video right now.
She's always wearing Miu Miu's clothing and I found them very cute, stylish and elegant. I think she's the perfect brand ambassador for Miu Miu.
@@understitchYT 2017…🤨they only existed in 2018
Here because of Jang Wonyoung of IVE.
She deserves some mentions but well..
Someone else mentioned her too, I guess because she doesnt have posters in Seoul I just missed that she was a brand rep somehow (Im not sure how?)
Why nobody talks about how Miu miu stoles from small brands like L'ecole des femmes?