The Real Mad Men of Chicago - A Chicago Stories Documentary

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  • Опубликовано: 12 май 2022
  • You may not have heard of Albert Lasker, Eugene Kolkey, or Tom Burrell, but you most certainly know their creations. They're Chicago’s Mad Men - the local executives who created iconic figures like the Marlboro Man, Charlie the Tuna, and the Pillsbury Dough Boy. This episode of Chicago Stories explores how the real Mad Men of Chicago became the leaders of the advertising world.
    #ChicagoStoriesWTTW
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Комментарии • 484

  • @victoriaolson8985
    @victoriaolson8985 Год назад +257

    I moved from NYC to Chicago at 21. I found Chicago had the brains, but also the heart that made it a world class city. Chicago was rich and sophisticated, but it was accessible, it gave you a chance to succeed. NYC knocked you down. Chicago will always be my alma mater home town.

    • @gardensofthegods
      @gardensofthegods Год назад +7

      But have rent for apartments and mortgages for homes become unattainable for the average person there like they have in and around New York City ?
      My guess is yes although maybe not as high as around New York City .

    • @kingdingaling2469
      @kingdingaling2469 Год назад +16

      I like it. Chicago is actually a more beautiful city
      Coming from a visitor standpoint. Chicago feels cleaner.
      But NYC is NYC. Still So Dope.
      Chicago is amazing. It’s too bad The Hood is tearing apart that part of the city and society.

    • @kingdingaling2469
      @kingdingaling2469 Год назад +6

      @@gardensofthegods NYC & SF are out of control outrageous

    • @gardensofthegods
      @gardensofthegods Год назад +5

      @@kingdingaling2469 Yeah I know and what is going on in San Francisco and has been going on there is unreal ... I mean the fact that they even have an app where you can report where the crap is on the street where people shit right on the pavement and streets is mind-blowing .
      I hear Portland and Seattle have gone the same way especially Seattle .
      But I'm assuming Chicago is pretty expensive to live in ... I mean not as bad as New York or San Francisco but I'm assuming it's still as pricey to live in Chicago , right ?

    • @kingdingaling2469
      @kingdingaling2469 Год назад +1

      @@gardensofthegods Yes! That CRAP is Out of control !
      Never thought We’d ever see the day in America where it’s cool to crap in open public spaces and in front of peoples homes .
      It’s just more proof that too far to the right or left is in the land of insanity.
      That’s why all that is nonsense. It’s all about what’s Right . 🙏

  • @karenyellendillon4201
    @karenyellendillon4201 Год назад +130

    What a great look at the unique Chicago style of advertising. I was a producer in the mid 70's to early 80's and the highlight of my time was working at Needham, Harper & Steers on the McDonald's account. I was hired there at the ripe old age of 25 and worked with some of the most creative people in the industry. Thank you for creating this great documentary. So many memories.

    • @aprilmorrison9627
      @aprilmorrison9627 6 месяцев назад +9

      What great memories you must have! :-)

    • @user-qf7ud5de9h
      @user-qf7ud5de9h 4 месяца назад +6

      Where's the beef?😂🎉

    • @WhoCares-nw9uj
      @WhoCares-nw9uj 3 месяца назад

      Wow your that old and your sitting here commenting on videos on the internet thats pathetic that also means your part of the generation that ruined America great job now hurry up and see yourself out the door your time has long since expired

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      @@user-qf7ud5de9h You aren't just making a joke, you're talking about Joe Sedelmaier, definitely the best adman in Chicago in that era, responsible for Wendy's "where's the beef" and Fedex's "fast talking guy". He called Burnett a 'rabbit hutch' and wouldn't work there. Google his name and you'll find plenty of his work, including that of his son, JJ Sedelmaier, who created all those "TV Funhouse" toons for SNL. It's easy to find Joe's work on youtube.

    • @ekolke
      @ekolke 2 месяца назад +2

      My father and brother are in this documentary. I am really happy about it!

  • @erickolkey3011
    @erickolkey3011 2 года назад +170

    So great to hear my father mentioned in this documentary and to see my brother in it. It brings back many childhood memories!

    • @freethinker1378
      @freethinker1378 2 года назад +18

      Anything to do with the history of our home towns shouldn’t be forgotten. It’s a feeling you can’t get without people like your dad and brother. I’m in Australia and I remember Tony the Tiger, Snap Crackle and Pop and the Coco Pops monkey! This video deserves millions of likes.

    • @fabledfantasty7343
      @fabledfantasty7343 2 года назад +11

      Eric....
      Who? The Pillsbury Doughboy & Morris the cat?

    • @frayserken
      @frayserken 2 года назад +3

      @@fabledfantasty7343 😆😆😆

    • @beatriceward8628
      @beatriceward8628 Год назад

      @@frayserken p

    • @beatriceward8628
      @beatriceward8628 Год назад

      @@freethinker1378 Pal

  • @sharonharris2979
    @sharonharris2979 6 месяцев назад +45

    I worked for Allstate in Northbrook, IL, in the early 70’s , in the group life and health division. Leo Burnett was one of our “clients”. I processed medical claims for Leo Burnett employees, and still remember the cover sheets that accompanied the claim documents. They were signed by Vi Anderson, who must have been the equivalent of the benefits manager. I spoke to her on the phone frequently, and although I never met her, I sensed that she had class. Even though I was only in my early 20’s, and knew nothing about advertising agencies, I always felt lucky to work with this account . I also recall a time when Leo Burnett employees came to Allstate in Northbrook, ( I think it was an anniversary for Allstate), and they went around to everyone’s desk and passed out apples.
    After watching this video, 50 years later, now I get the apple connection.

  • @galedribble9535
    @galedribble9535 Год назад +42

    This is a wonderful documentary. I need Ms Carol H Williams’ story. She’s amazing

  • @knighttuttruptuttrup8518
    @knighttuttruptuttrup8518 7 месяцев назад +21

    I was born in 1960 and remember most of these ads. Great memories, thanks.

    • @danthomas6587
      @danthomas6587 2 месяца назад +1

      June of 60 here. It was a good time to grow up not withstanding the wars and the ccasional assassination.

  • @Kustomonsters
    @Kustomonsters 6 месяцев назад +25

    This was so enjoyable. A flashback to the start of my animation career at DuckSoup Productions animating Tony the Tiger, Toucan Sam, Keebler Elves, Charlie Tuna and more. I miss working on those delightful spots!

    • @bungalowlogic7676
      @bungalowlogic7676 5 месяцев назад +5

      You must have some fascinating stories yourself, sir

    • @JacobMakesStuff
      @JacobMakesStuff 5 месяцев назад

      Hello! I recently found an old bell telephone ad that was animated by that same animation company! Wondering if you ever worked on this one? ruclips.net/video/IST59N_FHYs/видео.htmlsi=hqmmxnUaxmtzciYG

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      Duck Soup, a great house! Love cartoons and animation. I worked with Victor Haboush in his post-Spunbuggy years. He was so modest and talented, he never told me he started at Disney.

    • @Omoloya1
      @Omoloya1 2 месяца назад

      ​@thefifthdementia5231 your handle is GENIUS, I don't care whut you say, Sir!

  • @patricialins8560
    @patricialins8560 4 месяца назад +8

    My father Robert Lins was a Chicago ad man copywriter 1953-1990: Leo Burnett (1953-1968 yes we got apples every Christmas and I have Leo's book) , Clinton E Frank (1968-1971), Arthur Meyeroff (1971-1980), and McDonalds (1980-1990) . Dad passed away in 2014. I have many of his original ads (and was photographed in early print ads), layouts, storyboards, films, drawings for Santa Fe Railroad, Swanson’s TV Dinners, Wrigley’s gum. Dad worked on Green giant ( did the sprout) , Santa Fe Railway Wrigley, Maytag, Hoover, Anyone have ideas what to do with these art works? Thanks for a great documentary. -Patty

    • @kimberlysmith258
      @kimberlysmith258 3 месяца назад +2

      Contact antique roadshow. Email their appraiser?

    • @ronswansonsdog2833
      @ronswansonsdog2833 3 месяца назад +1

      Smithsonian?

    • @patricialins8560
      @patricialins8560 3 месяца назад

      I am looking for a specific contact if anyone knows of a collector or how to donate. Thanks, P.Lins@@ronswansonsdog2833

  • @richardkirk5098
    @richardkirk5098 Месяц назад +4

    It’s remarkable how so many of these campaigns seem like part of the fabric of my life. I still find myself humming many of these jingles.

  • @skitzochik
    @skitzochik 5 месяцев назад +4

    50:43 the lil boy in that McDonalds commercial is none other than Mr. Todd Bridges

  • @paulcoombs6517
    @paulcoombs6517 Год назад +20

    In the early 1980's I worked for Western Union in Chicago repairing Teletype machines. My territory was a foot route in the Loop and near north side, and I went to the Burnett office many, many times. On my way out I always grabbed an apple from the bowl on the receptionist desk and she ALWAYS smiled and said, "Thank you!"... Good memories!

    • @Lyndanet
      @Lyndanet 5 месяцев назад +2

      Great story

    • @MrHoffmannfd
      @MrHoffmannfd 25 дней назад

      Did you know Brian Massat?

    • @paulcoombs6517
      @paulcoombs6517 25 дней назад

      @@MrHoffmannfdSorry, that name is mot familiar to me.

  • @jimringomartin
    @jimringomartin Год назад +20

    This was particularly special for me to watch. My father, Joe Prep was advertising manager for Kraft foods in the 1960's and 1970's. I sure would love it if just one of you mad men out there had the pleasure of buying him one of his 3 martinis near the Kraft building on the "East side". I worked at Keiffer Nolde under Michigan Avenue and at Studio 5 in the 333 N. Michigan in the 70's. Got 2 cent lemonade every lunch break at the Wrigley Building. Leo Burnett, and the Equitable building. great times. J. Walter Thompson. Sigh

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад +1

      I remember that building. It was black, located around 600 S LSD, yes? I went in to present a Kraft print ad I wrote for an agency that fired me in a year, but that was okay, I hated them too

  • @anfrankogezamartincic1161
    @anfrankogezamartincic1161 Год назад +30

    Usually, i hate the commercials, but this doc is very informative, on many levels

    • @asullivan4047
      @asullivan4047 26 дней назад

      They had originality back in that era.

  • @tracycoffin8669
    @tracycoffin8669 Год назад +18

    Great Doc. My father John Nichols was the Exec on the team that filmed at the Four Sixes. Daddy grew up in Texas (5th generation) and was very familiar with the ranch. Leo Burnett 1965-1980 (?) He also worked on Starkist, Green Giant, Matel, Mars, Keebler, and worked with the late Jackie Gleason on Pilsbury. John H. Nichols Jr. passed away 1/8/22.

  • @mattiemathis9549
    @mattiemathis9549 6 месяцев назад +21

    It was so cool to see the people behind my childhood memories! Great video!

  • @howebrad4601
    @howebrad4601 5 месяцев назад +16

    Those ads are a heck of a lot more appealing than most of the ads today. Those ads promoted unity, not division. Niche has been taken to far and today you know watching an ad when youre not part of the group

    • @randolphpinkle4482
      @randolphpinkle4482 3 месяца назад +2

      Simply put, ads back in the day were less knowing and cynical and more inviting and friendly.

    • @MelissaR784
      @MelissaR784 2 месяца назад +1

      There's so little original creativity today, throughout the media. Lacks of a sense of humor too it seems. Maybe it's because of algorithms or AI.....

  • @v.a.993
    @v.a.993 2 года назад +52

    This was brilliant. I miss Chicago and I am so proud to be from there. Chicagoans have a certain kind of grittiness, hustle and edge.

    • @juliegoldman411
      @juliegoldman411 Год назад +1

      Your darn tooten!!

    • @WebsInYourHead
      @WebsInYourHead Год назад

      They HAD a certain kind of grittiness. That beautiful architectural vibrant gem has been hijacked by misfits, Marxists, criminals, crybabies, and imposter posing politicians.

    • @punchcat0736
      @punchcat0736 Год назад +2

      Unfortunately the city is being destroyed right now

    • @mikeslechta6607
      @mikeslechta6607 Год назад +2

      @@punchcat0736 yeah it’s gonna happen, but it won’t stop the true chicagoans.

    • @jessewolf7649
      @jessewolf7649 6 месяцев назад +2

      City of the Big Shoulders…at least back in the day…

  • @cynthiachronister4082
    @cynthiachronister4082 Год назад +9

    My family is from Chicago since late 1800s intelligence sense of humor good values I grew up with these ads emulating these values I'm very grateful 😊

  • @shardonjackson6572
    @shardonjackson6572 Год назад +8

    Wow! John Amos (Good Times) started his acting career in Commercial jingles.

  • @CHARCHICHI
    @CHARCHICHI Год назад +9

    The lady said "...that little whit creature (pilsberry Doughboy) was loved by every house in America...) LOL 🤣🤣🤣🤣🤣

  • @aprilmorrison9627
    @aprilmorrison9627 6 месяцев назад +8

    WOW!!! I absolutely loved every minute of this video! What I would give to go back in time and try my creativity in an ad agency.....My dad and I are very good at jingles and one line slogans. Its something we were born with. He was a genius at writing songs and coming up with ideas for commercials. Sadly, todays markets are a parody at best of what true advertising was. Its all about the glut of consumerism and hooking people with flash and commercials that afront our senses. Bombarding us relentlessly until we cry out..."Ok I give up, I'll buy it." The HEART an soul of commercials, appears to be gone forever....

  • @HunterMann
    @HunterMann 6 месяцев назад +15

    Well shot & edited!
    Watching this makes me regret I never made my way over to the ad agency side of things. I spent over three decades working on the film crew of commercials, it was creative and technical but I’m sure the ad shop guys had a lot more fun.
    HM, a Clio Award winner

    • @RAEckart22
      @RAEckart22 5 месяцев назад +2

      I did both, you chose wisely

  • @eldiablo3794
    @eldiablo3794 Год назад +17

    Being from Chicago, I cant help but to be bias. but imo Chicago is the best city in the United States and one of the best cities in all of the world lol. I remember when I went off to college in this little town outside of East Lansing Michigan and people would always be omg you're from Chicago? As if it was some folklore place they always heard about. Then when I finished college I could'nt wait to get back home. I never understood why we're called the second city because like in this documentary, executives came from New York to work in the Chi. From architecture, music, sports culture, food culture, colleges, museums, pop culture, politics, news, revolutionary people... you name the industry and at one point or the other Chicago was the place to be. WTTW always makes awesome documentaries and I've always been a fan of Geoffrey Baer's documentaries.

    • @justdiane5
      @justdiane5 7 месяцев назад

      You do know that the moniker "Second City" has nothing to do with NYC, right?

    • @Hal10034
      @Hal10034 6 месяцев назад +3

      I'm a New Yorker who's visited Chicago a couple of times. I like it a lot. It feels like New York but dialed down a couple of notches. Less frenetic. And downtown Chicago has better architecture and is more beautiful than midtown Manhattan. But New York has so much variety and so much energy that you put up with the noise and the mess. I do hope to visit Chicago again, though.

    • @justdiane5
      @justdiane5 6 месяцев назад +1

      @@Hal10034 I've been to NYC twice and I do like it a lot. I stayed in the North Bronx and midtown. It was beautiful and gritty (mid 1980s) and cool and funny... pretty much all as expected. Did tourist stuff and native stuff. I've got nothing bad to say about that city 🙂

    • @lynnhubbard844
      @lynnhubbard844 4 месяца назад +1

      did Geoff Baer make this one? I worked with him at the Chicago Academy for the Arts

  • @Pandaluver67899
    @Pandaluver67899 2 года назад +55

    Amazing documentary, I had no idea that so many iconic figures were born in our city!

    • @dano8613
      @dano8613 Год назад

      i wouldnt be bragging about being from chicago! you cant name one good thing that comes from that shithole.

  • @elizaholliday8045
    @elizaholliday8045 Год назад +14

    So hard to not see my father or his friends or J.Walter Thompson mentioned AT ALL!! He worked on Schlitz Beer, 7 Up and Ken-l-Ration dogfood, created iconic campaigns for those products...

    • @punchcat0736
      @punchcat0736 Год назад +1

      You talking about Hill Holiday?

    • @jimringomartin
      @jimringomartin Год назад +2

      I used to deliver art work to J. Walter Thompson in the Hancock. 1976 1977

    • @justdiane5
      @justdiane5 7 месяцев назад

      I still know the entire KenL Ration song!

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      If it's any comfort (as it is to me and many others who worked there), JWT went out of business in Oct 2023. Learn about its demise at en.wikipedia.org/wiki/J._Walter_Thompson

    • @MelissaR784
      @MelissaR784 2 месяца назад

      Still have a J. Walter Thomas tote bag my sister gave me from when she wotker there. Was surprised too, to not hear them mention.

  • @luv2sail66
    @luv2sail66 Год назад +7

    I remember the Green Giant tv ads from the late 60s. I was preschool age and the reason I remember is because I was DEATHLY afraid of the Green Giant. He towered over the valley and that booming bass ho ho ho was frightening to me at that age.

    • @Hal10034
      @Hal10034 6 месяцев назад

      But when he holds an ear of corn over half his size, is the corn larger than giant, some kind of mutation, or has the Giant shrunk temporarily?
      I would have been kicked out of those creative meetings.

    • @Hal10034
      @Hal10034 6 месяцев назад +1

      They never showed what the valley was like when the Giant was in a bad mood. It was a living hell, believe me.

    • @68sgstandard
      @68sgstandard 5 месяцев назад +2

      @luv2sail66
      The voice of the Green Giant was none other than the great Len Dresslar, a prolific studio singer and the bass voice of the great Singers Unlimited!

  • @delana2842
    @delana2842 6 месяцев назад +4

    Such a wonderful nostalgic look back into advertising history. Thank you to those who made it possible creating memorable iconic figures and commercials for consumer products.❤

  • @Raiche58
    @Raiche58 2 года назад +11

    Thank you this wonderful documentary. 💗

  • @yokosomike
    @yokosomike 5 месяцев назад +2

    I always had more interest in Chicago as a city over NY. Chicago had great architecture literally from the Bauhaus and Frank Lloyd Wright to name a few. Jazz and blues clubs. I came and worked in Chicago as a young graphic designer in the early nineties and it was a hotspot for graphic design internationally. I did end up in NY and worked right down in Times Square eventually but I still prefer Chicago to NY. Don’t get me wrong, there are incredible places to experience in NY but to me it was temporary and I never felt or saw a future there for me. I currently live in Tokyo and will always cherish both memories. Wonderful documentary, I remember watching most of those campaigns growing up in the seventies and it also brought back great memories growing up in Southern California. Miss the “oven grinder” off of Clark!

  • @bucksdiaryfan
    @bucksdiaryfan 6 месяцев назад +3

    Did anyone notice a very young "Whach you talkin bout Willis??" in Burrell's McDonald's ad?

    • @greatmcluhansghost7134
      @greatmcluhansghost7134 4 месяца назад +1

      yup. and mr. evans from good times, james amos dancing in the mcdonald's spot.

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      Gary Coleman became very popular in ads for Chicago's Harris Bank
      ruclips.net/video/T_vQ98mLpdg/видео.html

  • @badad0166
    @badad0166 6 месяцев назад +3

    I got kicked off a class trip after I got the whole bus screaming the McDonald's "Two all beef patties" chant. Ah, youth.

  • @kingdingaling2469
    @kingdingaling2469 Год назад +6

    This was So Well Done. I watched the whole thing and did not have thee intentions to .
    But it kept Me fully engaged Thee entire time. Great job.
    Glad I found it now and not any later.

  • @GdayAmerica
    @GdayAmerica 6 месяцев назад

    Fabulous! Thank you for creating and sharing! ❤

  • @pbc76
    @pbc76 2 месяца назад

    I watched this all the way to the end. Great documentary. Thanks for posting.

  • @lisadolan689
    @lisadolan689 4 месяца назад +13

    When Marlboro came into Australia in the early 1980’s, my big red chestnut gelding ‘Soxy’ was the horse they used in all the Australian advertising.
    He returned to pony club and working on the farm afterwards. He lived until he was 27 and was treated like royalty.
    He was a great horse.
    He was also the horse that Bryan Brown (lead) rode in ‘Breaker Morante’. Another feature.
    We had him from a yearling, and dad broke him using Natural horsemanship.
    He was the goodest boy 🐎 anyone could’ve asked for.
    Still missed decades later.

  • @carlacheuvront7723
    @carlacheuvront7723 11 месяцев назад +5

    My mom worked at Leo Burnett.. she would have loved this video.. she said it was the greatest place to work.. she was in the accounting department for the Kellogg’s account…I still have the anniversary silver apple shaped sugar bowl they got with the silver certificates…

    • @carlacheuvront7723
      @carlacheuvront7723 2 месяца назад

      Sorry no… my mom did not fly in those circles…she just processed numbers 😳

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      My apologies, no disrespect intended. I have removed the post.

  • @dennismorris7573
    @dennismorris7573 6 месяцев назад +2

    Absolutely excellent piece! A fascinating history of how the advertising industry ideveloped n the beautiful city of Chicago, with many, many fond memories and fine examples of Americana for the viewer.

  • @marstondavis
    @marstondavis 6 месяцев назад +2

    I remember every one of those products and add campaigns. The average person has no idea how important advertising is to America, our way of life and standard of living. These adds cost the companies millions of dollars to produce and air for the American consumer. However, if done right, they reaped hundreds of millions in added revenue. Millions of Americans were working as a result of a successful add campaign. It's incalculable the amount of stimulus this adds to our economy. This is a fantastic video. Nice to see a little of the inside workings of the advertising industry.

    • @MelissaR784
      @MelissaR784 2 месяца назад

      The competition between the TV stations to draw in more viewers, sparked imagination, creativity and humor in both the TV shows and ads. Todays monopolies seem to have destroyed that.

  • @henryj.8528
    @henryj.8528 6 месяцев назад +2

    Well done and interesting... Excellent writing and visual research.

  • @renneedwards9826
    @renneedwards9826 2 года назад +10

    Nice documentary! These classic commercial soundtracks are stuck in my head. Lol! 😁📺
    “A seat at the table”. 👀💅🏾
    Good grief! I’m glad he went elsewhere to be creative instead of working with people that hate your skin color. Props to my hardworking grandfathers that served in the military and survived discrimination mess in Chicago. One became a Senior Accountant at Harris Bank and my other grandpa became a Post Master at the post office in Bedford Park, IL.
    These great ads brings back good decent times of family and childhood memories. Great family vacations. 🥰💯

    • @kingdingaling2469
      @kingdingaling2469 Год назад +1

      Right ?! The Good Ol Days FR FR

    • @davidarnce7958
      @davidarnce7958 Год назад +1

      Oh Brother....

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      There is no jingle, but this Harris campaign has the cutest little boy selling tons of dolls in the 70s
      ruclips.net/video/T_vQ98mLpdg/видео.html
      My favorite ad tracks from the 60s:
      Teaberry Gum ruclips.net/video/0FmvrAwoyL0/видео.html
      Alka Seltzer ruclips.net/video/qeEjTTH_dQU/видео.html
      Noxema ruclips.net/video/EkpGM_MvZ2Y/видео.html
      Coke ruclips.net/video/ib-Qiyklq-Q/видео.html

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад +1

      I sense some eye-rolling in the comments about this documentary. Those people can eff off. Black creatives were scarce at ad shops; I recall seeing no more than six in places I worked between 1975 and 2000. They had to start their own shops. Burrell and Williams were the first among the first to succeed at running an agency. The first black woman to do it anywhere was Barbara Gardner Procter, in 1970, in Chicago, where a huge market was waiting to be won over.

    • @renneedwards9826
      @renneedwards9826 2 месяца назад

      @@thefifthdementia5231 thank you so much for your kind words and history info. May you be blessed. ✌🏾🥰✨💙

  • @BearMeat4Dinner
    @BearMeat4Dinner Год назад +3

    Used to live at Congress n had Da best view of da Sky line!!! Makes me warm up inside n want me to move back home!!!

    • @punchcat0736
      @punchcat0736 Год назад +1

      Until the winter . 😂😂😂

  • @SaverGC3
    @SaverGC3 Год назад +6

    I noticed some formerly famous actors in some of those commercials. John Amos(McDs), Vic Tabek(Parkey Margarine) and a young "Marsha B."(Pillsbury)

    • @gardensofthegods
      @gardensofthegods Год назад +2

      Yes but what I miss about the commercials from back when I was a kid and I was born in 1958 is most commercials were made by people who were not famous .
      Maybe some of them later did become famous because they were actors but they weren't famous actors .
      Then look at how much the industry changed where it seemed like all the Rich and Famous celebrities were making a lot of the commercials and getting paid really well to do them when they didn't even need the money .
      Elitism .
      Really a shame the industry went that way where they weren't just using everyday ORDINARY people to make the commercials and those were the ones who needed the money .

    • @Hal10034
      @Hal10034 6 месяцев назад +1

      Celebrity endorsements go way back, to before 1900. But I don't think that was the Burnett way.

    • @MelissaR784
      @MelissaR784 2 месяца назад

      ​@@gardensofthegods You can sure tell the difference too.

  • @DavidinSLO
    @DavidinSLO 4 месяца назад

    44:30 Incredible documentary. This was my dad’s life, working in advertising in Chicago in the 1960’s - for Needham, Harper & Steers (also located, I believe, in the iconic Prudential Building)

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      43:47 The brown building shown across the street from the Wrigley is where Needham was located, in the Equitable building. Currently the company is called DDB and is located at 225 N Michigan, just a few blocks from Burrell. en.wikipedia.org/wiki/DDB_Worldwide

  • @kenny6643
    @kenny6643 2 года назад +24

    I think the old style advertising can still work, especially with the overstimulation of social media and content in general. Personally, I notice the slower, more personable ads more than the colourful and loud content style ads.

    • @gardensofthegods
      @gardensofthegods Год назад +4

      My mind starts to instantly shut down when commercials are loud and in-your-face ... or if they have quick and jump-cut editing which I really don't like .

    • @kingdingaling2469
      @kingdingaling2469 Год назад +2

      I feel You. But MainStream anything makes My mind shutdown .
      I’m on to the next

    • @Dulcimertunes
      @Dulcimertunes Год назад

      Agree

  • @stephenmoerlein8470
    @stephenmoerlein8470 6 месяцев назад +1

    Interesting history. Thanks for posting the content.

  • @MyJaxJingles
    @MyJaxJingles Год назад +3

    This is so good. I have it on a loop.!

  • @luciaconn6788
    @luciaconn6788 2 года назад +8

    amazing documentary, adds were so human back then

    • @gardensofthegods
      @gardensofthegods Год назад

      Yes they were and guess what else ? ...
      .... having been born in 1958 I remember there was a time when products were sold by REGULAR people or people who wanted to be actors but had not hit the big time yet .
      Then at one point they started hiring people who already were famous and certainly did not need the huge amounts of money they were being paid to make the commercials .
      Really a shame that the industry got caught up in wanting only people who were already rich and famous to be hawking their products instead of giving up money to someone who needed it more and who was an unknown face .
      Elitism .
      Just like the modeling industry used to be mostly a lot of nobody's and then more and more of the models are the good looking kids of the Rich and Famous

  • @deeks1970
    @deeks1970 3 месяца назад

    I’ve been to Chicago one time when I was about 20 years old. It was huge. I had no idea that so many popular things came from there. I’ve been watching documentaries all afternoon about so many things originating from Chicago. I really enjoyed watching the history of Montgomery Ward and Sears. It’s amazing that the concept of Amazon came from those catalogs. I grew up wearing clothes and playing with toys from those catalogs. Great memories. 💕🥰

  • @FinancialFinesse00
    @FinancialFinesse00 5 месяцев назад +3

    Thanks WTTW that was a interesting and informational video with lots of value took my back a few decades keep bringing these gems.

  • @jenniferwilliams8595
    @jenniferwilliams8595 Год назад +1

    Great documentary!!!!!! Loved it !!!

  • @markcraven8386
    @markcraven8386 5 месяцев назад +2

    Anyone keeping count how many recognizable brand names pop up here and on the full run of Mad Men. I lost count too.

  • @jaimejaimeChannel
    @jaimejaimeChannel Год назад +8

    A very well-done piece. And interesting!

  • @SuperMCFIVE
    @SuperMCFIVE Год назад +3

    Many commercials in recent times utilize hit songs. I enjoy the commercial jingles from the '50s, '60s and '70s which were hits themselves.

  • @jasonallen3678
    @jasonallen3678 Год назад +1

    Another excellent documentary

  • @naturelvr123
    @naturelvr123 Год назад +1

    The Prudential Bldg. I took a photo of the the Chicago skyline that included the tallest building in Chicago in Jan 1966. Going thru my slides today it (the slide I took) popped up & showed me how that skyline has really changed since 1966. Good presentation on the "real mad men of Chicago".

  • @Thacarshee
    @Thacarshee Месяц назад

    As an aspiring adman coming across this gem is beautiful!
    Absolutely beautiful!

  • @diannemarshall4078
    @diannemarshall4078 Год назад +17

    These commercials are embedded in our memories forever. These were fantatic businessmen. The fifties were awesome the way men carried themseves and dressed. It trully was a flowering of culture. They lived big and created bigger. Mad Men yes but you have to hand it to them. They were one of a kind! The Marlboro man sure was sexy.

    • @gardensofthegods
      @gardensofthegods Год назад +3

      I was born in 58 and I remember a lot of these commercials from when I was a little girl and of course the ones in the later 60s and 70s ...
      ... but I do remember some of them from when I was 3 , 4 and 5 years old ... good memories it was a blast from the past .
      I really enjoyed this documentary , hearing all the stories .

    • @kingdingaling2469
      @kingdingaling2469 Год назад +1

      Yup. But half the world now don’t even know they ever existed
      I was born in December 1979 so I caught the end of this style and I am So Grateful for it .

    • @NFS305
      @NFS305 Год назад

      Sexy until the cancer sets in

  • @jeffreydaniels7519
    @jeffreydaniels7519 Месяц назад

    My Father was part of this growth in the 1950’s thru the 1980’s. Started MCI in Chicago back in the 1970’s with the development of Mr. Coffee. It was fun going out to dinner with Joe DiMaggio. My Father made Don Draper look positively provincial. He embodied the ethos of the Chicago marketing and advertising business.

  • @angelicamichelle1646
    @angelicamichelle1646 2 года назад +3

    Excellent documentary

  • @behindthespotlight7983
    @behindthespotlight7983 5 месяцев назад

    I sold ads for Salem Radio. What a tremendous documentary 👏🏼👏🏼👏🏼

  • @jgm9927
    @jgm9927 6 месяцев назад

    This was awesome!

  • @Ronin1628
    @Ronin1628 2 года назад +5

    This was fabulous!!!

    • @gardensofthegods
      @gardensofthegods Год назад

      Yeah I really enjoyed it ... it was a lot of fun .

  • @killyourtelllievision
    @killyourtelllievision Год назад +2

    Didnt expect that.
    Very good documentary

  • @MartinScreeton
    @MartinScreeton 6 месяцев назад

    Wow! What a great time it was.... I remember everyone of those commercials! :) ...And we bought the products!

  • @francopasta3704
    @francopasta3704 Год назад +2

    Many of these ads and jingles bring me back in time…

    • @MelissaR784
      @MelissaR784 2 месяца назад

      And what a good time it was!

  • @marciamakoviecki3295
    @marciamakoviecki3295 Год назад +1

    Worked there in the 80s and 90s. Lots of fun!

  • @richardkirk5098
    @richardkirk5098 Месяц назад

    My father was an illustrator working with Robert Snyder and associates in Chicago. He loved it and made lots of money. Later became a fine artist when illustration died out.

  • @claudiodiez55
    @claudiodiez55 Год назад +2

    The Burnett Adds have the Hook, Great Creative Work.

  • @BonJody
    @BonJody 2 года назад +10

    My puppy has a Tony the Tiger toy that she just happens to be destroying right now.

  • @ronniwright8315
    @ronniwright8315 2 года назад +13

    Marlboro man commercials really game me the type of man I wanted to marry. Right or wrong I was set on the strong silent type.

  • @dano4572
    @dano4572 Год назад

    WONDERFUL VIDEO!

  • @plusheeview1482
    @plusheeview1482 6 месяцев назад

    I love this series, packing my bags to visit

    • @68sgstandard
      @68sgstandard 5 месяцев назад +1

      @plusheeview1482
      You better pack something else in your bags, too.

  • @gandydancer823
    @gandydancer823 Год назад

    I watch this on WTTW Passport and loved it!

  • @Wheelgauge-bt7ox
    @Wheelgauge-bt7ox 5 месяцев назад +1

    Sweet Home Chicago♥️

  • @musclecarfan74
    @musclecarfan74 Год назад +1

    Great video

  • @PAPITO_49
    @PAPITO_49 18 дней назад

    I smoke Marlboro cigs till February 2000. I loved there Dust Jacket I bought one. My first credit card was a United Airlines card all back in the 1970s , cigarettes 🚬 I started in 1964 at 14 years old. I’d be smoking today I loved it but I wouldn’t be breathing either. Loved growing up as a Boomer. Thanks for the memories.

  • @gwenshamblinshair6530
    @gwenshamblinshair6530 2 года назад +9

    My dad was Jim Gilmore!

    • @gardensofthegods
      @gardensofthegods Год назад

      I don't want to have to scroll back through this and look to see who he was ... can you tell us where they had him in this ?

  • @laneshalewis38
    @laneshalewis38 Год назад +1

    Wow I never knew this it’s so educational and takes me back to the 70’s 1975 when I was born lol

  • @victoriachase9550
    @victoriachase9550 6 месяцев назад

    What a great documentary

  • @analogdigitalnative5767
    @analogdigitalnative5767 Год назад +2

    i hate smoking but i love Marlboro advertising - campfire, horses and a bloody cowboy !

  • @johncox2865
    @johncox2865 2 года назад +4

    Wonderfully educational.

    • @gardensofthegods
      @gardensofthegods Год назад +1

      Yeah this was really good Plus for me it was a blast from the past with remembering a number of these commercials from my childhood

    • @johncox2865
      @johncox2865 Год назад

      @@gardensofthegods same here

    • @chuckscott4661
      @chuckscott4661 Год назад

      That’s what she said 😎

  • @mikefinney423
    @mikefinney423 Год назад

    54:59 Back in the 80s, I used to love drinking regular Michelob out of those tapered bottles.

  • @JM-gd5rl
    @JM-gd5rl 2 года назад +3

    Superb!

  • @MrHoffmannfd
    @MrHoffmannfd 26 дней назад

    My late father worked downtown for a division of McGraw-Hill. Early lunches consisted of Bloody Mary's at the Merchandise Mart. I remember when he'd miss dinner because "the bridge was up". Many business meetings were held at Rush St restaurants, and even though my dad wasn't a drinker, it was just the norm for the men to disappear in the depths of the high-class bars.

  • @erpthompsonqueen9130
    @erpthompsonqueen9130 Год назад

    Thank you.

  • @bh1935
    @bh1935 6 месяцев назад

    This is great

  • @davidcouch6514
    @davidcouch6514 2 месяца назад

    Wonderfully fun story.

  • @nitathomas1691
    @nitathomas1691 6 месяцев назад

    Excellent!

  • @DianeLasek
    @DianeLasek Год назад

    Brilliant!!

  • @kevinnaughton5703
    @kevinnaughton5703 2 года назад +21

    This was a great look into a better time in many of our lives.
    It may not have been the healthiest,
    or the most socially diverse but it worked. I would like to think we all were in a better place in our minds then.
    Creativity and hard work flowed.
    Great piece.
    Thanks.

    • @LUIS-ox1bv
      @LUIS-ox1bv Год назад +8

      When America was, well, America!

    • @kingdingaling2469
      @kingdingaling2469 Год назад +3

      Indeed 🇺🇸

    • @mangos2888
      @mangos2888 7 месяцев назад

      More racist and sexist....

    • @thefifthdementia5231
      @thefifthdementia5231 2 месяца назад

      What I remember is the bomb threats.
      I saw guys bringing guns to work in their attache cases. At Burnett a secretary interrupted our creative review with a note. The top guy read it and announced there had been a bomb threat, so the meeting was moved to Don Roth's, a famous restaurant just a few blocks from Prudential. We sat at the white-clothed tables and presented our work as delicious Spinning Bowl salads were made nearby. A few years later at JWT, my partner's coked-up husband was angry about their divorce so he kept calling our floor and making threats. Ah, advertising. It's magical.

  • @badad0166
    @badad0166 6 месяцев назад +1

    26:33 Marsha, Marsha, Marsha,! Maureen McCormick! 46:08 Vic Tayback from TV's "Alice", as in "Mel, kiss my grits!" 47:38 John Amos from "Good Times" and 48:29 Anson Williams, "Potsie" on "Happy Days"...plus the pervy guy from "Boogie NIghts" and that other guy who was in everything playing the boss! 51:06 Todd Bridges!

    • @kathyh7215
      @kathyh7215 3 месяца назад

      The pervy guy from Boogie nights was Phillip Seymour Hoffman.

    • @badad0166
      @badad0166 3 месяца назад

      @@kathyh7215 I inferred that I couldn't remember the last two names for comedic effect.

  • @pmatian
    @pmatian Год назад +1

    Classic doc. Long live Leo

  • @michaelplanchunas3693
    @michaelplanchunas3693 Год назад +13

    Albert Lasker and his wife are featured prominently in the book "Emperor of all Maladies". Through their efforts cancer research became properly funded and focused.

    • @shaespear407
      @shaespear407 Год назад +3

      Michael Planchunas
      You mean Chemo & Radiation?

    • @michaelplanchunas3693
      @michaelplanchunas3693 Год назад +2

      @@shaespear407 I was referring to the pressure campaign they put on Nixon to fund cancer research by one billion dollars in the 1970 budget. They did this by running full page ads in major newspapers on behalf of the American Cancer Society.

  • @jdo333
    @jdo333 8 месяцев назад

    love it !

  • @johngarrigan1598
    @johngarrigan1598 2 месяца назад

    so good

  • @MikeM-dz8wg
    @MikeM-dz8wg Год назад +3

    a young marcia brady in the pillsbury commercial before brady bunch fame

  • @marcusbrothers5221
    @marcusbrothers5221 6 месяцев назад

    Lee Marshall's voice is so smooth. He's Grrrrrreat!

  • @larabek6654
    @larabek6654 6 месяцев назад

    thanks to our adv history classes :)

  • @claudiodiez55
    @claudiodiez55 Год назад

    Amazing Talent.

  • @teriw56
    @teriw56 6 месяцев назад +3

    If it had to be advertised you probably don’t need it.