Forum - Future is Now | Technology & Design - Interview

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  • Опубликовано: 21 авг 2024
  • Jonathan Ive, Chief Design Officer, Apple
    Interview by Gillian Tett
    normanfosterfoundation.org/futureisnow
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Комментарии • 26

  • @morzee94
    @morzee94 6 лет назад +55

    What a terrible set of questions. He’s such an interesting person and gives so few public interviews, what a waste of an opportunity.

  • @aviralmittal89
    @aviralmittal89 6 лет назад +5

    I really really connect with everything that Jony says. What he says is so profound and yet so simple that people often wonder what he even said. But believe me, this is important education right here.
    His frustration with how important silent ideas can be, how defining the problem is so important are all things that people in power should really listen to very carefully. So many great ideas are thrown in dustbin because a decision has to be made quickly or because the listener didn’t really take out time to understand the idea.
    Most of the times, the problem is not even understood and everyone starts throwing solutions. These are very very important things and most companies don’t understand how these small attitudinal changes can totally alter how they do things. He is talking about the very core point from where a vector starts. If it doesn’t start well, it can be very much off the path by the time it has covered some distance.

  • @lumilikha
    @lumilikha 6 лет назад +22

    That interview was quite a downer. The questions were shallow, uninteresting, and sometimes a bit insulting. What a wasted opportunity.

  • @ojvyll
    @ojvyll 6 лет назад +20

    She is clearly not getting his view on the world... these questions are so frustrating...

  • @subsyt
    @subsyt 4 года назад +3

    I can’t believe these are the questions being asked to a profound thinker like Ives. It’s like a high school skit.

  • @axeluni9482
    @axeluni9482 4 года назад +5

    I feel the interviewer was quite insulting to Ive's design philosophy, they should've had someone else who actually knew about his work and asked more interesting questions.

  • @basalchunk
    @basalchunk 7 лет назад +54

    why is she talking so much, I'm not here to listen to her

    • @Rayemode
      @Rayemode 6 лет назад

      she does go on...

    • @Rayemode
      @Rayemode 6 лет назад +2

      would be nice if she knew anything about tech hardware

  • @irfanadamm5819
    @irfanadamm5819 4 года назад +1

    11:30 he is a genuine fella

  • @jerryvincent8402
    @jerryvincent8402 3 года назад

    One hell of a brilliant man!🇺🇸🐻

  • @mikeyestrada1674
    @mikeyestrada1674 3 года назад

    I want him to talk about the Leica collaboration that was one of the best I’ve seen him design

  • @djklai
    @djklai 6 лет назад +1

    I feel like the whole secretive culture thing of apple is because of this guy

  • @josephhuether1184
    @josephhuether1184 2 года назад

    Is there a Jony Ive case that will protect my super-cool looking Jony Ive iPhone from breaking when it slips out of my hand while fumbling for my keys?
    Or is the “genius” of Jony Ive that he’s helped create a secondary market for iPhone cases.
    Mine looks like a piece of military hardware…not the device seen in the Apple ads.
    Great designs…but did Apple REALLY have to make such an easily breakable product?

  • @pa5168
    @pa5168 3 года назад

    Soap Dispenser in 2020 :) future is here

  • @MrYoklmn
    @MrYoklmn 6 лет назад

    Why the sound quality is so bad?

    • @erikschaepers
      @erikschaepers 2 года назад

      Amateurish production from A to Z. Waste of time

  • @brankobrkovic6214
    @brankobrkovic6214 6 лет назад +11

    I admire him as a designer, but also as a master of talking and talking.....and saying absolutely nothing at the end :)

    • @swastishakya9933
      @swastishakya9933 6 лет назад +3

      Idiots like you will never ever understand someone like him. Did you understand him talking about batteries at the end?? Ofcourse not!! Stupid of me to ask!!

  • @dhamoebasteve
    @dhamoebasteve 7 лет назад +1

    soap dispenser

  • @Freddyfishface7
    @Freddyfishface7 2 года назад +1

    A really awkward interview

  • @Giovannirg147
    @Giovannirg147 7 лет назад

    Subtitulos por favor :c

  • @AliA-ex7st
    @AliA-ex7st 5 лет назад

    gained some weight

  • @mauarduz
    @mauarduz 5 лет назад +1

    He says absolutely nothing, so boring.

  • @muhammadm4582
    @muhammadm4582 7 лет назад

    Boring