How Swatch Went From Bankrupt to Domination (1735 - Today)
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- Опубликовано: 6 сен 2024
- There's a good chance if you've worn a watch, it can be traced to The Swatch Group. With dozens of brands and manufacturing houses and over $7 billion in revenue, their rise to dominance is a fascinating story that can be traced back to the 1700s. Timeline below!
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Links and Resources:
Marie-Antoinette Breguet Watch - www.breguet.co...
ETA Movements: www.gentlemans...
Omega History: www.hallandlad...
ASUAG Watch Wiki: www.watch-wiki...
Images from:
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Timeline:
* 1735 - Blancpain S. A. Founded (acquired 1992)
* 1775 - Breguet S. A. Founded
* 1848 - Generale Watch Co
* 1853 - Tissot Founded
* 1856 - ETA founded
* 1884 - Lemania
* 1892 - Hamilton Founded Lancaster, PA
* 1903 - Omega Founded (renamed from generale)
* 1930 - SSIH Formed by merger of Omega + Tissot
* 1931 - ASUAG founded
* Movements, development and a few brands
* 60s-70s Quartz revolution
* 1969 - Hamilton Ends American manufacturing operations
* 1970 - John Bergey and a team of Hamilton engineers build the world’s first Digital watch the Pulsar which was sold to Seiko in 1978.
* 1974 - Hamilton conglomerate is liquidated and sold to SSIH
* 1981 - Banks take it over
* 1982 - ASUAG Insolvent
* 1983 - Holding Company Formed by both
* Swatch Brand Launched - inexpensive timepieces capitalizing on the Quartz trend
* 63% of watchmakers file bankruptcy
* 1985 - Private by Nick Hayek
* 1986 - Named SMH Watch Group
* 1992 - Blanchpain purchased
* 1994 - Enter agreement to develop “Smart Car” with Diamler but withdraw
* 1998 - SMH renamed to Swatch Group
* 1999 - Breguet purchased
* 2000 - Glashütter Uhrenbetrieb GmbH Bought
* founded 1994 by conglomerate spawned in 1951
* 2013 - Harry Winston
* 2014 - Purchased blue diamond $23M
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Excellent video, I found it very informative
Loved this video man! Well done!
Thank you Carl!
Kudos! As an academic - it's clear to me that you put in the hours on the research. Not often done. Cheers! Thank you!
Great video! Louis Breget is actually a Swiss who went to work in Paris since his most important client were located there.
Great video! Would've loved if you had talked a bit more about Longines, though. They're an incredibly old company (probably swatch's oldest second to Breguet) with a lot of heritage.
Definitely could have it's own video!
Awesome recap of the long history, absolutely informative. Keep up the good work.
Thanks ! Great watch
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... You're very intelligent and I love the quality you put into EVERY BIT of this production. It's an absolute pleasure to watch your Wednesday videos.
Thank you Flyguy, that means a lot. It took quite a bit of research and production work. Hope you enjoyed
Thank you for sharing. I own several Swatches, some of them from the 80s and all of them work like a charm👍👏
Great video, Jon. What a rich history behind the Swatch Group!
Thank you! So much more I’d like to dive into
I give you props, good fucking video!!! You nailed it son👍
🤗
Very informative!! Good job!!
Beil, locally pronounced(by German speakers) like Bee+Eel. I work about 200 yards from Omega's office there.
Very interesting and well collected information. Thanks!
I'd decrease the WPM as you're speaking way too rushed
Great video! Well presented! I like your passion and commitment to detail.
Cool. Swiss Made made affordable with art that's their heritage and they make their own movements (ETA and another).
Any link on the history of the first watch and who made that balance wheel spring combo. What was time keeping like before the spring, balance wheel and catchment?
God bless, Proverbs 31
I enjoyed the video, especially the earlier years that I knew little about. I would love to see a video on the story of the Swatch Watch itself. Most people don't know that it's initial launch in the US was a failure in the US, before it was recreated with new creative leadership and a new focus on visual design and fashion. There's a lot of interesting pieces to the 5 years of the Swatch products and a lot of firsts that the brand created in the world of marketing.
Also we have all SPL equipment in house online which brings relish small lab never losses
Is it just me or does Jehan-Jaques Blancpain remind you of Teddy Baldassare
Great video. Well done!
You're well spoken. Very informative. Could listen longer. Good job
What a great overview
Excellent work.
Great video. Really interesting. I appreciate the pace of your videos. No bullshit - just facts.
Sir I think if we call it family chart horology many prints can be done we do scientific products plz let us know what u think
This video about the history of the watch market/business was better than any of the videos from the watch experts on RUclips.
I was sent to this channel by the Theo and Harris channel. I'm not disappointed.
Welcome 🙂 I am more in focus over here 😉
Thank you for this!!
Very nice video ! Great work ;)
Great job
Wow, you definitely deserve a PhD for horological history man!
More watch stuff. :)
Definitely
Imagine Archieluxury (after a few beers) doing a similar video 😁
Yay! More videos like these please!
Thank you William!
that was awesome!!!!!
Wish you did a TGV like intro ..great video none the less
I admire his intros. So well done, maybe someday. Thank you!
We dont need any plagiarism.
Add subtitles!!!
Abraham Louis Breguet is one of the 72 names inscribed on the Eiffel Towel..there is way more, but I'll leave you alone.
Do you have a Swatch?
I’ve eyed up a Sistem51 but nothing yet. Now my wife wants one...
Now could you please teach me world history the same way.
Smart didnt go anywhere ?
You have NO RIGHT to come on here with your beautiful eyes, when I’ve not been adequately prepared to deal with the vapors. A warning sign at the start might’ve helped.
So I'm late to comment on this. Swiss watch making is now being eaten by the rise of smart watches - Apple now sells more watches than the entirety of the Swiss watch industry!
hello my Consumer behaviour people
Style OG sent me
You forget to dwell on RADO
Starting to look at Swiss watches and maybe steer away from my Apple Watch when not at work.
I can’t get enough of TGV, he’s guided me into my watch enthusiasm
Clint W
Don't overspend for your first one. There are some great affordable brands out there outside of Rolex, AP, Patek etc.
Look into a Hamilton or definitely an Oris. Then as you learn more and make more you can move into Omega, Cartier and or Rolex etc.
Anthony M. M. Thanks!
SWATCH DOESN’T own Rolex!! And they ditched Calvin Klein recently, thank god...
I thought ETA pronounced as Eeeeh - Taah, not abbreviate it
there are some mistakes is this vidio
friendly fyi it's oh meh gah and not oh mee gah :)
(OWE - MAY - GAH)
who else is here bc of an Assignment?
Oh meeeeeee gah (lol)
Apple Watch seems to be the major threat to Swatch coz' it's the hippest relatively affordable watch for Gen X to millenials.
God bless, Proverbs 31
Quartz movements are a cancer in the watchmaking industry.
Elitist
Great video ! your videos have high production quality .. you deserve way more attention and subscribers.. You should start marketing your channel more.
I like flying under the radar and feeling like a RUclips gem. I’m patient for now...