Top 10 Digital Marketing Skills | Online Learning Program | upGrad
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- Опубликовано: 4 окт 2024
- The new age of digital marketing has created an impact on the industries. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain.
#ContentMarketing #StrategicDigitalMarketing #InternetMarketing
Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by talking thoroughly about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you would not like to miss out.
So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects. Fact: India will be spent 1 Billion Dollars in Digital Marketing in 2017! Why is that not surprising? Well, with the millions of potential consumers now connected to the internet, everyone is discovering new products & solutions online.
What’s more important to note is how consumers have become smart, and they will get their research from bloggers or youtube influencers before they buy that make-up kit or that mobile phone or even that tax saving insurance policy!
All this means, as a Digital Marketer, you need to know who and where your potential consumers are, how to best talk to them, and how to establish an everlasting relationship once they come to your website or app.
Digital is a blend of creativity, psychology &, what makes it unique from all other offline mediums, data! So, without much further ado, here are the top 10 digital marketing skills that will make you an ace marketer that everyone will want to hire!
Get a cool infographic here: bit.ly/2GvEmPO
Watch now to learn more.
Wish to transition to a full-fledged Digital Marketing expert?
Apply now:
PG CERTIFICATION IN
DIGITAL MARKETING & COMMUNICATION: www.upgrad.com...
upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience - anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.
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I am Brazilian. I never took English classes. I learned watching movies and shows. And with some difficulty, I was able to understand the whole content. Content that the most important part of this video, which is free. You complain that his English is bad, but how many other languages do you speak? Because he could have recorded everything in his native language and you would not understand anything. So just thank and you're done. Very good video, excellent content. Thank you.
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Yes, good job. You taught about 1 semester of marketing in college in 8 minutes. Fabulous.
Diana Aqra clutch!
Hi Diana, Thank you for your kind words. Appreciate you liked it.
I am hearing him very clearly, because I am listening without bias. I do not appreciate when people feel that once someone speaks with an accent they are hard to understand. Listen, more and speak less. This man is basically speaking about being strategic -- if you can't hear him clearly try slowing down the video and stop complaining. :)
Yeah umm, assuming that someone is having a hard time understanding a speaker with a heavy foreign accent is due to their "bias" ( code word, you're a racist ) is an excellent example of bias. You may not be aware of this but individual people are different...yeah, I know that might be a hard pill for you to swallow but it's true, I swear it. So, to that fact, SOME people have a harder time understanding heavy foreign-accented speech than others. So to attribute Bert's comment to bias without having ANY facts about Bert or his possible biases is quite ...well you get the idea... the point is that you're the problem, not Bert. By the way, the presenter in the video is difficult to understand at different moments. His accent is thick, pronunciation is flawed and his speech is imprecise. He could definitely use a bit more work with an English coach. This is not an "attack" on him but rather an unbiased critique of his performance. THAT SAID...he did an acceptable job, but there is room for significant improved. Now Tianna, try not to be so judgemental and presumptive, it's...unbecoming.
@@WakeUpAndSee nah, hes quite easy to understand
@@troybrahful You missed the part where I say that "people are different" the fact that YOU easily understand him is quite irrelevant.
It's all about connecting with your audience and providing value...thank you
1. 0:25 understanding the market fundamentals (an area where most digital marketers ignore…. Understanding the entire consumer decision journey.) How a consumer thinks and buys a product. (i.e. buying a car. Choosing a brand, evaluating, then buying.)
---a. 1. Awareness, top funnel
---b. 2. Consideration, middle funnel
---c. 3. Purchase, bottom funnel
2/3. 1:25 how to ace advertising channels.
---a. Paid, gives marketing heads sleepless nights. Facebook, Google, reMarketing… buzzwords. You need to know each of these channels and where they apply in the funnel. You need to understand how (there are a whole lot of marketing channels that you have to master so that you are able to spend your money in the right way and the most efficient manner):
------i. Facebook advertising runs and run manual campaigns on Facebook.
------ii. how a particular users searches a product on Google, how you can advertise on Google with adWords mastering that channel.
------iii. For users who already visited your website you need to understand the remarketing channel. You see a lot of banners after you visited a particular website and you see them everywhere. This happens through reMarketing.
---b. Organic channels get free traffic on your website and makes your marketing head happy. You need to understand:
------i. SEO basic fundamentals
------ii. How great content delivers great customer experience
------iii. How you can use social media for engagement
------iv. How to hack PR
4. 3:07 understanding channel strategy/ROI is key to becoming a head digital marketer
5. 4:12 communication. Need to be an awesome communication to become the personable digital marketer. (i.e. different communication layers
---a. when you go out nike holdings shouts out: “Just do it,” top funnel
---b. On the internet niki advertises their content: fitness/running, mid funnel
---c. In the stores you see the most comfortable shoes ever made, bottom funnel - actionable product)
6. 5:01 data driven marketing. The biggest tool in your arsenal to becoming a digital marketer
---a. Understand where your data lies: Google analytics, CRM, sales team… where is the data that you are looking for
---b. What data are you looking for. What metrics are you trying to track and the points you want to attach it to.
---c. How you analyze the data. What are the insights you take out of the data.
7. 5:42 technical skills. Most digital marketers struggle here. If you need to make a landing page you need to go back to your designer to make a design of the page. Front end developer to make the html of the page. And the engineer manager to develop the backend of the page. If you are dependent on these guys it will take a whole lot of time to develop a project. It is important that you become self-independent. Learn basic skills of HTML, CSS, word press, SQL etc. they will take you along your digital marketing journey.
8. 6:20 product marketing. It is important that you understanding the packaging of the product and the communication. The four Ps. The products
---a. Features/benefits
---b. price
---c. place/distribution channels
---d. promotion/ channels
9. 7:08 project management basics, setting your priorities right and knowing how to attract good people and get the most out of it. (interacting with your peers, getting to those meetings, getting those things done, all of the operational stuff done when running a campaign)
10. 7:45 Experimentation and passion. You need to be vary curious, do lots of experiments, and be very passionate. Digital marketing changes so much overtime that you need to make sure that you learn everything and keep learning your channels as they come.
Great video!!!
I understood every single word. Stop it guys. If ure a native speaker and you dont understand, its because you have chosen not to listen.
Wonderful one I have ever seen............
Thank you so much for your informative post. I also suggest WASK to publish and manage your ads from one single platform. I am using it for three months and my conversion rate has already doubled.
Hi Cey, We are so glad you liked it!
Good and really helpful. Bowaba is a top Digital Advertising and Marketing Agency in Kuwait.
Hi Christy, thanks for watching the video and appreciating it.
Great video.
1. Understanding the marketing fundamentals, the entire consumer decision journey (awareness, evaluation, consideration).
2. Ace Advertising Channels (Paid & Organic). Map them to your Sales Funnels
3.Organic (SEO, Content, Social Media Engagement, PR Hacking)
4. Evaluate Channel Effective wrt ROI
5.Communication
6.Data! Data!! Data!!! (Google Analytics, CRM ): Know which data you are looking, ANd analyzing the data insights
7.Technical Skills
8.Product Marketing ( 3P: Product, Promotion , Place)
9. Project Management
10. Experiments & Passion
Thanks a lot, men.❤
GOOD PRESENTATION
Its about engaging with your clients and creating trust
Very useful video. One of information I was searching for the most.
We are so glad you liked it!
when I want to work in digital marketing, which are the most important programms I need to learn to work with? Wordpress and Adwords?
Great video with well content and well explained all concept
I just got started with Digital Marketing and this video was incredibly helpful.
Gabe da Babe Marketing hi I'm going change my career is it worth it to work in digital marketing job
Nice video ,digital marketing is really a good career option ...
Thank you for your kind words. Appreciate you liked it.
Great & Useful Video! It's an amazing and a big help for digital marketers like us.Thank you for sharing your knowledge.
hey anshul, really thanks for providing such a helpful videos. Hope you continue to upload best and imperative stuffs related to digital marketing. All the best.
P.S - Do you have your blogs too? if any, share us the link.
+Upgrad .. Wow Such a great video .... very simple and easy to adapt ..... plz make some more videos like this .....
great knowledge and these skills are common to any digital company as in the company I work in -Exlval also deals with these skills only
Great video Mr Khandelwal. I loved the way you made it easy to understand the skills required for a Digital Marketer. All of these skills are important. But I would say understanding your customer's behavior is most important which will help to target in their journey.
Nailed it
I'm going to college and wanted to be a digital marketer. Should I choose Bachelor's degree in IT or Bachelor's degree in Business Administration?
Very Nice Video i learned many strategies of Digital Marketing in SEO.
Great tips. I'm glad that you mentioned that you need to keep experimenting and doing things.
Good Video. Very succint and yet comprehensive! Keep it up!
+1 thumbsup for the Hitchhiker’s guide to the galaxy reference ☺️
Awesome. Quite sorted. Crisp and clear. Keep posting.
Thanks for the great points about digital marketing!
Wow ! Thank you for this video . Almost all what I needed today .
Very well explained
Love the video, but a suggestion for the future - if you are naming so many tools or names of programs etc - would be great to see them too (names appearing around you) because it is hard to focus and remember when you are speaking fast ;)
Awesome video! I love what you share in this video. Thank you very much!
Great information
Anshul you're doing a phenomenal work.
It will inspired tons of people.
We are looking out for CPA CPL CPM campaigns.
please share your thoughts.
Very apt and full of information. Good job.
What degree should be done after the course of the Sir, or why it will get direct job after this digital marketing course and whether or not it is necessary for laptop to do this course.
Understand understand...u practically explain it physically...
I learned so many things today. It's a great video thank u so much sir
Everyone can be an Expert now thanks to RUclips.. what about doing marketing with an understandable pronunciation and good background music
?
Point noted. Thanks for the feedback.
Great Video; lot of insights it provided.
Khushbu Upadhyay
digital marketing is easy..?? Pllease have a look on this
digirevealed.com/2017/08/30/how-to-learn-digital-marketing/
God Bless from New York!
Advice from Digital Marketer in New York.
ruclips.net/video/iYE5INnAAPo/видео.html
Hope you love it!
Very helpful and useful information. Thanks!
God Bless from New York!
Advice from Digital Marketer in New York.
ruclips.net/video/iYE5INnAAPo/видео.html
Hope you love it!
Impressive! I really like your video.Thanks for the video.
www.procreations.in/
Love IM! Keep sending more details on Digital Internet marketing for 2019
really helpful... wowww presentations skills......
Hello there, great video. Way to helpful content. I have a (three part) question I hope you can answer. (You are the guy to answer this for sure).
Is it legal to have two different accounts as a public figure on social media? Let’s say one as a public speaker and one as a stand up comedian?
If it is illegal what can I do if I want to follow these two kinds of careers, one as a speaker and one as a model?
What will happen if I want to do something else that also requires having a public profile, such as being a stand-up comedian?
Note: I am not an attention seeker, I have just figured out how powerful social media are and I really like to do many things,
lot of information! good advice! liked it a lot!
I liked very much by demonstration ,thanks
skill 11 : make sure to not annoy your clients because of little details ( like irritating music ..) , i like your video thought .
Out of curiosity am asking, is their digital marketing jobs in giant companies like Google, Microsoft, Apple etc
VERY USEFUL AND
DECENT PRESENTATION
It was very helpful to as a beginner
Thanks very much
Hi Nazmun, Thank you for your kind words. Appreciate you liked it.
it was very nice preface on marketing # well spoke😀
Excellent information....your english is excellent, it is a means of communicating only.
what about various tools and forums to understand the whats going on and how we can make it the most out of it?
Thank you for a great explanation
love you guys. you are awesome. really appreciate your videos day by day.
Gaurav Gupta
digital marketing is easy..?? Pllease have a look on this
digirevealed.com/2017/08/30/how-to-learn-digital-marketing/
I am not a native speaker, but understod everything, Thanks!
it was just great and helpful.
Great video man. Really some info that you dont get from other youtubers
Pragmatic information !
god bless you dear ...ty so much for such a beautiful content
this video is really informative :) nice work man !!!!
can't stop watching
thank you very much for sharing you skills.
great video thank you
precisely put, good one,.
God Bless from New York!
Advice from Digital Marketer in New York.
ruclips.net/video/iYE5INnAAPo/видео.html
Hope you love it!
good video, you explained it very easily and very effectively.
its my 2nd day at job of digital marketer :D nice information sir. gbu
Hows your job going? What kind of work are they having you do? :)
Thanks a lot it was so useful.
Thanx to share the skills
Tons of thanks sir
Is upgard hiring their own students in marketing if you teach so well?
Hi Shubham, we request you to contact us on 08066084582, our experts will be happy to answer all your questions.
Great !!!
Thanks, It was helpfull to me.
Thank you for a great explanations
God Bless from New York!
Advice from Digital Marketer in New York.
ruclips.net/video/iYE5INnAAPo/видео.html
Hope you love it!
You are sincere with your content.. very good video
Hi! Can you please suggest how SQL is required in Digital marketing profile?
Hi Kshipra, we suggest you can consult our career counselors for guidance regarding this by calling on the number 18002102020, our career counselors will be happy to assist you. Thank you.
IT WAS AWESOME SIR
Great video, thank you. One question: what do you say at 5:17? Google Analytics, CRM...what's the third?? Thanks again!
John Hayward
Hi John..He said "there's sales team" 👍
Talks about marketing
*anti marketing music*
Oh well
Nothing is for free these days 😂
Hey, I have created a new Community on Discord to be able to talk about Marketing discord.gg/TKq8bp
Nice advice. Easy to adapt
This has been so helpful
Great summary
is it a good idea to go for BBA in digital marketing ? i am confussed whether the job i get will be permanent .
hmmmm. I have a degree in marketing, but I think you can self teach and learn stuff in Digital marketing. Cause i've learned alot outside of class.
Very helpful. Keep providing such free informations😋😁
Understand the fundamentals, customer journey.
1.Marketing Fundamental Understanding Consumer Journey /funnel
Understanding the moment they made decisions .
2. ACE Advertising Channels
Organic -> Paid
Paid AdWords -> V Content Paid Social , Paid E-mail
3 Organic -> SEO, Content, Social
4. Channel Strategy
Control Budget, ( balance out / break eventpoint) Finding the successful process across device and channels, Finding Attributions
5 Communications in the different stages of the customer funnel
6. Data-Driven Marketing
7.Technical Skills
8 Product Marketing (5P)
9 Project Management
Work efficiently, time management
10 Experimentation & Passion
Keep learning, experiments and keep control
Very nicely illustrated, Anshul!
God Bless from New York!
Advice from Digital Marketer in New York.
ruclips.net/video/iYE5INnAAPo/видео.html
Hope you love it!
is that important to do web designer course before digital marketing course
Excellent learning out of this video. Really appreciate how you sum up quite a large information's into useful and easy to understand video.
Can you plz make a video for 2 years experience candidates seo interview, like what they will expect from us
"Thanks for all the fish" I love it haha, thanks!
Nice video, but the music really doesn't need to be quite at that level, it impedes concentration. Otherwise, great tips.
Thank you very much for your valuable insight... But you talk too fast and your speech was at times unclear and very difficult and frustrating to understand. I only left with about 80% of what you had to share mainly down to poor communication. But thank you anyways and keep up this wonderful work.
thanks sir your video is so nice
Good information. No offense, but your english is in parts hard to understand for non-native speaker. Subtitles would be great!
Beat Richli it's hard to understand for a native English speaker too!
#5. Communication, my favorite..
It's really not that bad.....
Some people from Britain speaks worse than him. I have not easy time to hear his accent, but I’m fine without subtitles.
Types of Digital Marketing and Your Marketing Strategy You Should Know. bit.ly/Digital-Marketing-details