5 Digital Marketing Skills to Master for 2020 & Beyond
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- Опубликовано: 1 июн 2024
- There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand - plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!
Download our FREE resource:
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hubs.la/H0Wg4cB0 - Getting Started with the Top Digital Skills | Where to Learn
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If you're looking to futureproof your career, these skills will help you.
So let's dive right into it.
The first skill you need is Digital Psychology.
As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.
That's what digital psychology is all about!
The second skill to learn is Customer Experience (or CX for short),
Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.
Wait, but isn't that UX?
Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.
This means that every area of your business will impact CX.
So having a solid understanding of your customer's experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.
The third tip you need is Front-end Code.
Yes, for sure we can get away with not knowing code with the abundance of "coding-free" tools and solutions.
But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.
Coding schools are abundant but have a look at some of our favourites in the resource link!
The fourth skill you need to learn is Video Marketing.
Video marketing is great for increasing social engagement, building authority and converting and increasing sales.
To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo's (our Head of Video) clip on the principles of applying video across your marketing funnel.
The fifth skill that you need to learn is Digital Analytics.
We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.
And you need to understand both!
It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.
There you have it!
Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.
Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!
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Get the resource list here - hubs.ly/H0l1QCm0
Great content. It's rare as there are so much fluff nowadays
Good luck to you all.
Thanks! This video was a punch of information!
Love the content!
I have a blog about making money online (smartexpertsecrets.com) and I interview experts, if you ever wanted to answer a few questions it would be a pleasure and an honor !
Stay safe
Sylvain
ึตตต
Quick summary.
1. Digital Psychology
2. Customer Experience
3. Front End Code
4. Video Marketing
5. Digital Analytics
Thanks so much. Amazing content
awesome
I would put on that list Marketing automation.
so good
U saved mine time .muuh
whats the point if u didn't understand the principle. smh
#1 Skill in actual 2020: Staying home and not dying.
Jajajajjajaja true
Hello Melissa:
The year 2020 sure has made grow as humans.
There is more (everything, in fact) to life than avoiding death.
True
I’m here :D
Digital psychology is also related to communication theory. So if you're interested in learning more about it Google that as well. It's still theory based (strategic) so learning the application of that knowledge is where value is added (the tactical).
So glad to see CX, Front-End, and Digital Analytics in there, crucial skills for any marketing/growth teams now!
@Luke Johnson Hey,
I am 18 years old sophomore student who will have a degree in INT Law. I want to become a freelance digital marketing(SEM).
How to balance university and work?
So good
Thought it's gonna be a video with shocking title but no insightful content like most of recommended videos on YT then this blows me away
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This is the channel I needed. Real value. No scam.
I really appreciate that you give out some of the examples to guide the people on where to actually practice the skills u mentioned
Best video so far for any digital marketer with or without experience.
Congratulations and a huge thumbs up for this video! You just gained a new follower from Brasil.
First video I saw from you guys. Super informative on the point video. Easy to follow structure. Love it!
Hello! Thank you RUclips algorithm for showing me this :)
Great channel, great content! Thanks
THANK YOU FOR ADDING TO MY "BOOKS TO READ" LIST
Thank you so much for the pointing me to 5 important skills that will help me become a better Digital Marketer for 2020. Once I learn these, I hope to effectively employ them and help others by sharing my experience as well. 👍🏽🔥
If this video is any indication , I've found a channel that is perfect for me. My neglecting of my IT skills over the years has left me at a big disadvantage in digital marketing. I have a wonderful product and help so many people I am inspired to no end and look forward to watching all your work - Cheers- Matt
You have addressed the need for Digital Marketing in 2020 very well.Thanks a ton. Bowaba is a top Digital Advertising and Marketing Agency in Kuwait.
Growth Tribe as always posting highly useful content, thanks mates! 🙌😉
First time looking at one of your videos and I'll be watching many more. Thank you!
The vid was filled with content/suggested material throughout; but the way it was delivered made it so easy to grasp 🙂🙏. Great video content 👏
I am getting all those books
I agree
Just ordered How Customers Think and Predictably Irrational.
This was so helpful. It was well thought out and I know it will be useful to me. Thank you for the list of resources!
Thank you for sharing so many resources. I really appreciate the front end code courses. Thank you :)
Amazing video, with lot of tips and resources! Thank you!
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I'm so glad i clicked on this video. Thank you!
Digital marketing is a lucrative industry. The money spent in the industry is increasing every year. Thanks for providing such great explanation. Keep it up.
That’s some real quality content out there , thanks a ton it was very informative
Thank you very much for this amazing video. 🌹 Happy 2020
What a great list for a new digital marketer like myself. But seeing this list made a a little bit overwhelmed. Long way to go.
This is more valuable than any course if someone knows digital marketing. Thanks a lot Buddy. 🙏
Great value, guy. I appreciate it
This is a beautifully detailed and much needed video for anyone who wants to do Digital Marketing. Thank you!
Thank you for sharing this video and sharing the source information! As a beginner in digital marketing this was very useful. Definetly subscribed! 👍🏻
I can definitely say that your video isn't filled with some obvious fluff. It does complete justice to the title. Amazing points!
Especially, i really liked how you implemented the typeform into the landing page section. Would you mind shedding some light as to how you did that (maybe in a video or a blog post).
Fantastic video! Although I suggest adding a #6 ”media planning” it really puts all together. 💡
Thank you. You make it very clear and helpful.
Wow. Very very informative. I feel very intimidated listening to you but again motivated to learn more and more. I want to grow and be in the improve in my skills. I am glad i bumped into this channel. Thank you for the resources that you shared. This is definitely an awesome time to plan my 2020 growth track
You actually gave worth it content unlike others. Thank you.
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Dude this video is full of information 🤯 Thanks!
Thank you. This was very resourceful!
Great video! Thank you so much 👏
Yo! I loved this video. You shared so much great information and resources that makes me pumped about 2020 and how I will improve myself! I especially enjoyed your piece on CX. Having studied both Digital Marketing and User Experience Design, I’ve noticed that there are many similarities among them both. One such example being they are both interested in creating/optimizing experiences that will motivate a user/ customer to increase a desired action (buy, subscribe, like, etc.). However, some UX Designers I’ve spoken to look down on marketing as being subpar. They feel that marketing lacks the human psychology and research piece that makes UX Design so valuable and effective. Yet I believe understanding human psychology and the buying habits of customers has always been a part of marketing. I think these two fields have more in common than they may think.
great vid!! and the excel with more info completes the CX until a top level.
Excellent video! Thanks for the resources.
Thanks so much for the guidance!
Thank you. Subscribed!
Thank you for sharing the information... 😊👍
I agree with the number one, Digital Psychology.
Great vid!, Big thanks from Chile! :)
You guys practice what you preach. Video marketing helps you to acquire authority status, you're doing it. And there are always usefull tools or book recommendations. Great to be learning from the Tribe.
I agree with you
This might be the most informative video I’ve ever seen
Thanks , I'll learn what you've advised .
Tons of value. Thank you!
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Thanks for this video - it's very helpful!
Excellent video with all the resources needed. Thank You @Growth Tribe
Best video I saw in the recent time.
Amazing video. Super helpful!
This is actually insightful. Cleared some of my doubts whether to go into the marketing sector or the technology/programming sector.
I am really curious to know what rest of the viewers feel?
a marketing career, that involves these skills or a programming career to build apps/websites and much more.
PS: Pick your choice, tell me why.
Assume I love both the fields.
Hey Luke, thanks a lot! I'm training corporate executives tomorrow and this video is a great resource! 👏🏼👏🏼👏🏼
Such good content
Already saved for watch later.
I agree with knowing front-end. Even a well put together Shopify theme will often require some changes made when a client requests it. Knowing this will make you more valuable in the long run.
Great insight
I love it!!! As a newbie trying to learn digital marketing, this is definitely a good guide.
Hi Chidinma, I'm new to digital marketing too.. What are your goals you want to get and how are you doing them? Maybe we can share our journey.
Tatenda Alous Moyo ggb
I just came across your comment, I hope you have made great progress in your journey as a Digital Marketer ! I am a rookie starting out in DM now :)
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Great material, Thanks. I've been learned a lot!
Another great and informative video. insightful
What an informative video, thank you so much mate
Great content, pretty much transcribed the key takeaways for more research as i'm starting as a Digital Marketing officer next week 🤙🏼😎
Such an awesome vid. Thank you.
this video alone blows all other similar ones out of the water
This was really useful! Thanks!
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Thanks for the video mate
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amazing, thanks so much!!
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One of the most interesting video I watched here on this subject.
Really good content and informative, I am new to this field, by finish watching ur video I can gain some relevant points to start my learning journey. Thank you so much. I’m looking forward for useful information sharing in your following video.
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Thank you so much!!!
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Thank you! Absolutely informative with further readings!
Hi, I'm newbie in digital marketing. I'm looking it as a career. We can start a business in collaboration if u r interested. Let me know your decision about it...
Explained well.. All the best 2020
Very insightful!
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Where have you been all my career
Thank you for your valuable information
So simple! Smart marketing is all about looking "Beyond".
agreed
DM FOR INSTAGRAM VERIFICATION AND PROMOTION VISIT OUR WEBSITE www.getmediapopular.com/
Social Media Services, RUclips Promotion Services, Search Engine Optimization (SEO), Press Release (PR) and Brand Growth Services.