She uses “every” very liberally. Crosswalk parasols are uncommon. If you want to see these “art exhibits” beauty stores you have to search for them because they are very rare(mostly in tourist areas). Olive young is Sephora’s counterpart and they are quite similar. And I assure you 29 out of 30 clothing stores won’t have anything mentioned in the video except for protective mask.
@@Tiyatiya465basicly there saying like why are you being rude (monster) and then they say don’t overdo it like don’t say too much bc what they said wasn’t that bad, the translations took it a little bit to literally so it sounds weird
Tbh as a Korean sometimes I feel like this huge glittery emphasis on the quality of our beauty care products only hurts the odds of mental health being improved in society.
this is completely valid! having your culture glamorized so intensely is, more often than not, a double edged sword😞 it's wild how flattery/appreciation can still become detrimental to cultures and people your comment also kinda reminds me of a video i watched a bit ago of a Korean guy explaining that making friends as an adult can be extremely hard if you don't drink, it was such a wild concept to me at first but it makes sense tbh..you can see it really clearly in media/film too with a lightly trained eye, despite how highly sugarcoated it all is
Most koreans : when I see negative comments about my country, I sympathize unconditionally. most chinese ; you are my enemy for writing negative comments about our country. ㅂ ㅅ아 인간 답게 쫌~ 살자! 그렇게 말하면 여기 사이비들이 오~ 한쿡인들 욕쉬 ~맘이 넓고 세계 사이비들의 의견을 받아들이는 스케일도 장난 아니녜~ 뭐 이럴 줄 알았니?
I can tell you, if you live in Asia, the sun is more intense. And we also tried doing no sunscreen, and we get skin cancer threats easily. For example, babies and children should be under the sun daily, we used to not put sunscreen on them. But the amount of children getting skin surgery because they easily get skin problem from the lack of sunscreen. So now it is expected to put sunscreen on children as well.
@@Dashomin it may feel that way, the heat feels different to our bodies depending on the structural density of the location and also humidity. If you live in Texas or someplace that typically have less shade (low structures) it will feel hotter. My comment is from experience as I travel at least 5x a year, to all continents. Of course there are countries that are near the equator, that's a different story. But all countries will do well with how Korea treats their citizens skin safety, even with the public large umbrellas.
The products ain't that good tbh I used some and it burned my skin. Also try to look at a Korean's skin without makeup, sometimes it ain't flawless at all. They start botox and plastic surgery at 17yo to look good and end up looking horrible at 40. I use my own beauty products and koreans themselves asked me how my skin was so perfect. Korean beauty culture is just marketing and toxic traits.
The beauty pressure in Korea seems insane, that must take such a toll on their mental health. Also they wear sunscreen not for skincare but because darkness is seen as less than.
Yes but predominantly the idea of “fair skin” originated from the differentiation between rich class and poor class from back in the day.. ie poor class had outside jobs (sun exposure) and rich class didn’t (indoors more) so the darker skin was associated with status in society..
Carrying umbrellas is actually very common throughout Asia as well as wearing sunscreen as we do burn easily and taking care of your skin is engrained in the culture. Many parts of Asia like Hong Kong and Taiwan also give you brand new clothing like that.
ow legit the heat is incredible in asia but the 50 year olds really don’t look like 50 lol my filipino grandma is obsessed with umbrella and loves hoarding and receiving them as gifts. she never goes out without sun protection. my aunt also never goes out with out her sunglasses and hats. i think it’s why asians don’t prune or wrinkle until later age haha
I love the honest comments in a sea of people denying korea’s superficial and colorist reality. If sunscreen had no use other than making koreans pale they would still obsess over it to avoid appearing like darker Asian ethnicities that they look down upon
The sun protection is such a big thing there not just because of cancer or they want to protect themselves from the sun, it's just because they don't want to get dark.
I mean that's what vitamin d pills r for no? Also better than getting skin cancer Not saying I agree completely with how strict they r tho, it's very depressing how strict they r with the sun ngl I don't like that
@@lana_354 you often need to take other supplement to absorb the vitamin D and clearly it is not as efficient as take a 10 mins of morning sun every day (with fps protection
Just wanted to add additionally to the part where sunscreen is more culturally applied here in SK, is because it used to be a thing that was broadcasted mainly in the common TV shows. There would be programs telling the importance of wearing sunscreen during the summer and even to places that involved swimming. Also, health related programs were mainly watched by the generation where the people are now all elderly who have a proper family. This probably went down generations passed on to knowing how it’s important to wear anything that can cover your arms, legs and head from heat and the sun. Also, every year and during the summer season, SK’s government sends alert to the Korean citizens to warn them that there would be a heat wave. Which also tells the elderly and mostly the weak, to stay indoors and away from the heat. The public umbrellas were made to help the elderly sit or stay away from the heat that could prevent heat loss in case of inevitable outdoor activities..people were just more educated about skin related health issues in the past that now became more like a cultural thing. But anyways it’s fun to see how people from different regions think about SK just coming from this content.
Darker skin is considered less beautiful bc it was associated with lower income, people who work outside. In European culture tan skin is associated with wealth bc it suggests you have money to travel to sunnier locations. Beauty has historically been tied to wealth. Back in the day being overweight was a sign of wealth and beauty.
This argument doesn’t make sense to me because we’re not discussing Northern Europeans; we’re talking about regions where most people naturally have a tan or yellowish skin tone, regardless of sun exposure. I’m not just referring to Korea but also to countries like China, the Philippines, Vietnam, Japan, and South Asian nations. The obsession with whiteness exists across these regions, but it cannot be explained by the “working outside” argument. In their context, that reasoning simply doesn’t hold up…
@@I_hv_no_brains...Koreans actually tend to be very tan,however they idolise white skin and often view lighter/pale skintones as rich,pure,clean and much more-you can pretty much educate yourself about the rest in more depth because it has nothing to do with what you said/claimed😮💨
“Every beauty store has either really cool exhibits themes…” proceeds to show GENTLE MONSTER A SHOP WITH SUN GLASSES!!!!! Y’all please don’t be fooled be these influencers wanna be’s 💀
One thing I noticed about Asian countries is the amount of waste for one use items, mostly plastics. Do you need plastic disposable gloves every time you cook? Or even the shield in the dressing room, where does it go? In the ocean, the landfills? Their products are over packaged with plastic wrapping. And things like single use facial masks that are not biodegradeable, etc. They’ve definitely influenced consumerism in the US.
who the fuck uses disposable gloves every time when you’re cooking??? be serious rn not even chefs use that shit and if they do its small food stalls where you make active contact with food (kimbap)
They make all of those products, so they don't care. In all of these videos, you'll be hard pressed to find anything that about their land fill system and their "recycling."
I hope you are joking, because comparing S.Korea with America is doesn't make sense. America has black people / black Americans as its population, there are also many Asians and Europeans, in essence America is a country with various human races, while Korea is not like that, so it is very natural that the shade of makeup is adjusted to the majority of the population, which is bright (in sk)
@@purinchan888 Lmao there are definitely MANY Koreans and other Asians that are brown. You can look up any number of Koreans/Asians talking about how they struggle to find shades that match them in Korea. It's crazy ( and willfully ignorant) that you somehow think only black people have brown skin
@@jiminswriter4209 This comment is so ignorant. First of all I never said most Koreans are brown. 2nd this doesn't actually disprove anything I said. A large portion of the population is not as white/light as the make up. That is a fact. You can argue with the numerous people who have stated as such but your opinion doesn't over rule fact. If all Koreans were fair there wouldn't need to be so much white washing done to celeb pics
I live in Korea. The head coverings are sooo dumb. I’m given them to try on clothes but never use them. They just end up in the trash. Such a waste really. Another thing I hate is that a lot of stores won’t even let you try on tops or dresses, only bottoms. 🙄
I won't deny the stores are cool, but I do NOT wish we had those beauty standards here. You do know the reason for sun protection everywhere is because of the "pale skin" beauty standard and not actually for protection against skin cancer, right?
@@anais3913 you're right, it's not just about the light color but also about the flawless texture. It still rubs me the wrong way because it's not about health but about being obsessed with "perfect" skin.
@@Orynae I get where you’re coming from and in fact, unrealistic beauty standards come from almost ANYWHERE as long as there is an imperfect human being. I’m sure not everyone wears suncream as a purpose to “fit in” the standard beauty type because it goes along with their own preference. As far as I could say, suncream is still(whichever product you use, either tinted or not) a part of sun protection that will not look as cute when you apply it. So why would they wear suncream “just to fit in beauty standards”? Whatever reasons, wearing suncream is still more beneficial than you think it is. Also, I recommend you to look into SK’s history because it goes along a long way where they had men wear makeup as well. If you think beauty standards derive just from Korea? No.. it comes from any country with a history. So please, I don’t stand sides with unrealistic values BUT it’s just people having different opinions on what they view and favor. Just let them be.
You should look into Hwarang and traditional Korean makeup that was used back in Joseon dynasty. They had bright powder and tinted makeup to look more youthful back in the days. Idk why you’re trying to claim the beauty standards other country has but if you know how to respect another culture, i’m pretty sure you won’t sound as arrogant.
@@Whatsoutsidespacea beauty standard that is impossible to reach, or requires obsessive upkeep, is not healthy or something to defend because of cultural history… the average Korean person is not born as pale as their “ideal” skin is. Nobody’s skin should be seen as a flaw, but ESPECIALLY not the majority of people’s skin. There are other beauty standards around the world that are even more harmful that could just as easily be dismissed as a “cultural practice”. There is no logical defense for colorism.
I would go to that photo booth store, every chance I got. I used to LOVE the photo reel kiosks in malls and movie theaters. There's something special about them.
east asian skin in general are very prone to sun pigmentation/dark spots/discoloration, people want to have even skin tone not dark spots sun damages everywhere, especially the face.
@resurgam75 No, that's very different. I'm black, love my skin color, but don't want dark spots or any hyperpigmentaion. That doesn't mean I think dark skin is ugly. But yeah, dark skin is seen as ugly there. But if we're being honest, dark skin is seen as ugly here in America, too. Not nearly as much but still. I mean, we can't act as if darker skinned people don't still get bullied in the west. They do. Heck, darker individuals are KILLED over here, especially if they are Black or Latino.
as an asian that migrated to spain, i was shocked to know that they absolutely do not care about the sun and gets icky when they see people using umbrella during sunny days
Don’t you think having several layers of clothing adds to it? Couldn’t it be their blatant hatred of being darker skinned as they perceive it to be dirty? Seems more plausible
They've got a pretty rough UV index, comparable to the American Southwest. Skin damage causes blemishes and freckles and South Korea beauty standards involve clean, clear, even skin tone (and often youthful features)
@@Fohnah actually wearing clothing that covers the skin Keeps you cooler if the fabric is quality. There is a reason why in countries where they have deserts they wear things that cover them head to toe
About the sun protection, it's not that it's part of "culture." It's that BLEACHING is an absolute culture there. It's highly extreme. There are virtually little to no skincare products that DO NOT have lightning properties in South Korea. The average moisturizer, toner, essence, cleanser etc... They all have lightening agents, people with even slightly tanned/darker skin are often shamed there, it's considered a "flaw" or unfortunate to have darker skin, seen as dirty or even sometimes "slutty," for women. So the obsession with sunscreen in a natural outcome.
The umbrella thing is so true - even as a little kid my mom would carry a umbrella over my head in korea bc of the sun - and ngl the makeup and skincare stores are amazing - next to them sephora is a drugstore
i know you want to believe the narrative foreigners have about sk where everyone is stick thin and while that is their beauty standard, it’s not how the average person in sk actually is. you can still get a decent range in sizes in sk.
@@arain764niara not really my Korean friend, she is considered tall for a Korean woman 5’10 and forget finding size. She was ordering her clothes online from American and European brand. Now that she immigrated here in Canada she said that it is so freeing not just the clothes part but all the skincare regiment, makeup, peer pressure to get plastic surgery and the weight of fitting in at all cost.
@@arain764niara It's difficult find bigger than a size 8 in Korea. It's possible but usually you have to go out of your way to find such places. One of the few is in Hongdae, and even that is limited, you won't necessarily find fashionable clothes.
@@burnt-croissants No you can't lol. Even people that are size 8 have a hard time finding their size. Simon and Martina lived in Korea from around 2008 to 2019, Martina constantly warned that you should assume you will not find the clothes you need above a size 8. She often had to wear dresses as shirts when shopping in regular stores or clothes sold in stalls.
Sun protection thing is a necessity here in Asia especially if the country is located near the equator, since the heat can get up to 50 degrees. So if you don’t want to get sunburn or skin cancer, use skin protection 😅
What’s weird is that in california, where I grew up, sun protection isn’t that big of a thing even though the temperature can get to that and hotter in some areas. I was raised with the “sunscreen for EVERYTHING” mentality, but plenty of my friends and people in the area didn’t see it as that big of an issue.
@antidave I'm also from Texas and agree, unless the UV index is higher. I moved from Texas to New Mexico and I need to start wearing sunscreen daily because I burn so quickly here, when I didn't back home. Turns out the UV index is way higher
you guys are saying they burn easily, which may be true, but all of the east asians i know (10+) would explain this as them not wanting to get dark over the summer. They have lots of UV clothing as well too. Nothing to beoff-putt by just setting the record straight!
Product and quality standards are fantastic. Absolutely nothing about East Asian Beauty Standards are good and should absolutely never be promoted. Ever.
Just a reminder that you will rarely find anything above a size 8 in women's clothes (even at a size 8 I've seen women have to wear dresses as shirts to get by). Hopefully there's been improvement, but it wasn't that long ago you still had to shop in Hongdae for even a limited selection.
I just moved (US) and in California all the kids clothes were too skinny and long for my kids, I moved to the South East and now all the shirts are shout and very wide like square cloths with arms that feel nearly as wide as long. Weirdly, looking at the children in both places reflects that. The food serving sizes have also changed and I’m realizing they serve more food to serve taller bigger people with harsher summers and winters. It made me realize that if I went to some Asian countries not only would the clothes all be too small but I might eat less. 😅 I really want to buy clothes from Korea, china, and Japan but I’m worried any sizing because I’m not “tall” in US but I am curvy. I’m excited about Thailand and Vietnam though because I know they have tailors!! So I don’t have to worry about this being sized to me.
i love skincare but i guess theres a reason why they are willinh to go that far and spend big bucks for their store, aesthetic vibe, etc. bc they know what sells in korea. theyre creating some sort of high standard and its sustaining their beauty businesses
believe me it's not only about sun protection, they have a huge amount of products claiming to lighten your skin. Their beauty standards promote very pale white skin and tan skin is seen as inferior like in most asian countries...
Tan skin is not considered to be inferior. Wtf would you say that?? Korea have tan skinned artist too. Asians prefer to have fair skin doesn't mean that they look down on dark skin. There are freaking tanning shops too. You just want to create hatred. Btw, why is bad wanting to have fairer skin while you want to tann or dark skin? Do you want to be black?
This was one of the honest comments all they talk about we are just doing our skin care routine whom on earth would use skin lightening products like glutathione for healthy skin 😂
@@NoName-fg1whuhm, I mean they literally DO look down on tan/dark skinned people. You can search that online and you'll find documentaries about people talking about this concern. They say in these documentaries that parents put pressure on them, they could barely make friends etc. Don't talk out of your ass if you don't have enough information.
@@CyberWarezz05 i'm asian and I'm a bit tanned (i'm not super tanned but a bit) but when i been to asian countries they didn't rlly care they treated me like how they treat very fair people
Ngl I honestly thought, and still think that they prioritize sun protection sooo much is because they don’t want to be a shade darker than porcelain 💀. Like let’s Bfr. They just don’t wanna get tan or age.
@@hounamao7140 Planting trees would be much more effective. It would lower the temperature, avoid floods, and provide natural shade. Sadly, I'd seen a lot of people going against that just because trees would mean insects, as if a freaking heatwave is any better
@@skybunny6258 I used to live in a townwhere they have tree alleys for pedestrians to walk through and cars go around, it was the best thing ever. Insects don't like trees much, they like meadows, which are absent in town. Ofc you might have some in the tree, but it's not like their will be a swarm of insects around it, people seriously...
Yeah, all of these reinforce the amount of obsession they have with looks. South Korea definitely takes the gold medal for being "vanity" in the deadly sins competitions 😅
I know they have insane beauty standards, but what's wrong with caring about your appearance? 🤔 I'd honestly take "obsessed with my looks" anytime over "I let myself go because obese acceptance yas queen".
Love the three studs earrings and the ring and the Row dress is the same last season Toteme I got that in vanilla bcs well I liked that color more it is so princess style dress but wearable.
Exactly!!!! It also all about finding defect so your spend your so hard earn money on consumerism about your appearance (cosmetic, surgery, clothes, diet) those beauty standards don’t let any place for the human to be a human.
@@keepitmoving1119 yes. It's so worse that there are actually people who are okay with not smiling or laughing so that they can avoid smile lines and crow feet. These unrealistic beauty standards made aging scary.
The reason they inspect every stitch of clothing is because nothing is returnable and they want to make sure you don’t come back and say something was wrong with the item.
They dont want tanned skin because it is about status. Only farmers, village people who work in outside has tanned skin. So tanned skin = poor in their mind. White skin gives aristocrat statue and this is really old thing, still valid weirdly. It is not about health and common in whole asia. But actually now globally poor people works in inside , cant have vitamin d and rich enjoys outside. Maybe somebody have to say to them.
I feel like having one display clothing item in every size would make a lot more sense than having people just try on everything it’s so much more sanitary to have the ones people try on and then separate ones that are for buying and once you don’t want to sell that item anymore you can donate the try on display goods
After working retail in the US for over 20 years, this would never work here. Unfortunately, our culture is very me me me, and the general population do not give one care about other people.
Can't believe I'm late to this! The tuning and instrumentals sound amazing like it’s clear like water(?) in a way. I also like the artwork. I'm also obsessed with the English parts for some reason? Judging from the description, the story seems really interesting. I hope to see more of your work!
YES!! In China, we do this, too! We used sunscreen for a beauty standard to protect our skin's from the sun. Bro, my friends look at me as if I was a weirdo putting on sunscreen a couple of times. My asians ass is trying to keep my youth (even though I'm only a asian asshole teen boy). Gotta stay pretty. (；^ω^)
I don't think every store is gonna get a new garment out just for u and inspect it thoroughly esp when ur using Lou vitton as the example for all stores,like ots good that high fashion stores care more for their customers over in korea but thts bc they want a good reputation compared to common stores
That’s LARGELY the reason don’t let them gaslight you and pretend it’s only for health reasons✨ Koreans look down on darker Asian ethnicities it’s an open secret
We have alot of sun protection here in Denmark too. Also in our products❤ It's very important to stay out of the sun when it's at it's highest from noon 12O'clock too 3O'clock. We also have sentitive skin. And uva + uvb sunscreen filters in makeup products 🎉
I love all the umbrellas everywhere. I'm extremely fair and sun spots are huge concern for me I get so scared when I see how the sun treats your skin after decades. If I lived in Korea I would feel so much safer and their fashion options and small clothing sizes that I can finally not alter are just 😍
let me emphasize that korea is obsessed with brands. you're kind of pressured to wear very nice clothes and accessories because you will be judged negatively if you're not dressed well
I korea the sizing is also extreme. Youre atleast two more sizes in korea than your real size. Im a european xs, in korea i would be a medium or large. If you are a european medium you most likely have to go to a plus size store in korea. Thats insane.
![BRASIL vs. URUGUAY [1-1] | RESUMEN | ELIMINATORIAS SUDAMERICANAS | FECHA 12](http://i.ytimg.com/vi/-hWBAuxF1eY/mqdefault.jpg)
She uses “every” very liberally. Crosswalk parasols are uncommon. If you want to see these “art exhibits” beauty stores you have to search for them because they are very rare(mostly in tourist areas). Olive young is Sephora’s counterpart and they are quite similar. And I assure you 29 out of 30 clothing stores won’t have anything mentioned in the video except for protective mask.
@@liri100000 아저씨 오늘 날씨가 더우니까 무리하지마세요••
@@liri100000 idk if it bcz of the translation ,but what trhe hell r u saying 😶
@@Tiyatiya465ik right I was wondering too😭😭
Lmao the translation for the first two replies is confusing but it's wild tho 💀
@@Tiyatiya465basicly there saying like why are you being rude (monster) and then they say don’t overdo it like don’t say too much bc what they said wasn’t that bad, the translations took it a little bit to literally so it sounds weird
Tbh as a Korean sometimes I feel like this huge glittery emphasis on the quality of our beauty care products only hurts the odds of mental health being improved in society.
this is completely valid! having your culture glamorized so intensely is, more often than not, a double edged sword😞 it's wild how flattery/appreciation can still become detrimental to cultures and people
your comment also kinda reminds me of a video i watched a bit ago of a Korean guy explaining that making friends as an adult can be extremely hard if you don't drink, it was such a wild concept to me at first but it makes sense tbh..you can see it really clearly in media/film too with a lightly trained eye, despite how highly sugarcoated it all is
Very true
Most koreans : when I see negative comments about my country, I sympathize unconditionally.
most chinese ; you are my enemy for writing negative comments about our country. ㅂ ㅅ아 인간 답게 쫌~ 살자! 그렇게 말하면 여기 사이비들이 오~ 한쿡인들 욕쉬 ~맘이 넓고 세계 사이비들의 의견을 받아들이는 스케일도 장난 아니녜~ 뭐 이럴 줄 알았니?
well you're right of course. 탈코르셋!
Yes
They have great products but the beauty standards they have are very toxic and unhealthy
Ya but this video shows some of the positives there. Everywhere has positives and negatives.
yeah it's a dream for beauty lovers here but people grow up there surrounded by this
I can tell you, if you live in Asia, the sun is more intense. And we also tried doing no sunscreen, and we get skin cancer threats easily. For example, babies and children should be under the sun daily, we used to not put sunscreen on them. But the amount of children getting skin surgery because they easily get skin problem from the lack of sunscreen. So now it is expected to put sunscreen on children as well.
@@LunaLo-f3gI’m from Korea but live in the US for my job and uni the sun in US and west is way worst than in Korean what are you talking about…….
@@Dashomin it may feel that way, the heat feels different to our bodies depending on the structural density of the location and also humidity. If you live in Texas or someplace that typically have less shade (low structures) it will feel hotter.
My comment is from experience as I travel at least 5x a year, to all continents. Of course there are countries that are near the equator, that's a different story. But all countries will do well with how Korea treats their citizens skin safety, even with the public large umbrellas.
Head coverings to protect from makeup smears on clothes is neat
I recycle ♻ my shopping bags 4 use😅
They have these all around the world, in some stores in the us they have these aswell,not only in korea
In my country they would say its health hazard for choking
@@jolaneey5338 It looks porous meaning you'd be able to breathe just fine with it on. And it's not like you're keeping it on for long periods of time
And unnecessary, just lift it over your face lmao
Consumerism meets perfectionism 😮
And racism.
The products ain't that good tbh I used some and it burned my skin. Also try to look at a Korean's skin without makeup, sometimes it ain't flawless at all. They start botox and plastic surgery at 17yo to look good and end up looking horrible at 40.
I use my own beauty products and koreans themselves asked me how my skin was so perfect.
Korean beauty culture is just marketing and toxic traits.
Great observation 👍 👌
shes just tryin to show you what she wants in us how in HER opinion . she is not racist
The beauty pressure in Korea seems insane, that must take such a toll on their mental health. Also they wear sunscreen not for skincare but because darkness is seen as less than.
They have bizarre obsession with being white. Their excessive sun protection isn’t cool- it’s weird
That's the case in most countries.
@@edithdlp8045 not really, only in south east asian countries
“Sun damage” is seen as less than too. Maybe that’s the takeaway to emulate. ☀️
Yes but predominantly the idea of “fair skin” originated from the differentiation between rich class and poor class from back in the day.. ie poor class had outside jobs (sun exposure) and rich class didn’t (indoors more) so the darker skin was associated with status in society..
Carrying umbrellas is actually very common throughout Asia as well as wearing sunscreen as we do burn easily and taking care of your skin is engrained in the culture. Many parts of Asia like Hong Kong and Taiwan also give you brand new clothing like that.
ow legit the heat is incredible in asia but the 50 year olds really don’t look like 50 lol my filipino grandma is obsessed with umbrella and loves hoarding and receiving them as gifts. she never goes out without sun protection. my aunt also never goes out with out her sunglasses and hats. i think it’s why asians don’t prune or wrinkle until later age haha
I never leave my house without my umbrella in the summer and I'm a Peruvian living in Peru lol
Same in Latin America
I carried an umbrella in France an people were staring at me in a weird way
@@imaneferradj9606 I bet, but I wouldn't mind 🙃
sun protection is nice but it’s not because they care about skin cancer. they just don’t want to get dark.
no it’s cause they burn easy and people died from heat stroke a lot because of it
@@jazmine136 no it’s because they want to stay pale I am Native American/Indian and I know that they don’t like darker Asians or skin
thats alright if they dont force it upon others
I love the honest comments in a sea of people denying korea’s superficial and colorist reality. If sunscreen had no use other than making koreans pale they would still obsess over it to avoid appearing like darker Asian ethnicities that they look down upon
@@jazmine136nobody would EVER die of heat because of not using sunscreen
The sun protection is such a big thing there not just because of cancer or they want to protect themselves from the sun, it's just because they don't want to get dark.
It's more like to avoid getting dots or freckles. It's really difficult to get rid of it.
It is for cancer prevention.
This is not as bad as white peoplw wanting to stay under the sun for hours to become dark!
@@jiminswriter4209it’s both. Colorism is very huge in Korea.
That’s the truth. It’s about maintaining pale skin.
they are obsessed with all things visual appearance..
They all mostly look the same too. No point in that imo
Vitamin d deficiency is also very common.
I mean that's what vitamin d pills r for no?
Also better than getting skin cancer
Not saying I agree completely with how strict they r tho, it's very depressing how strict they r with the sun ngl I don't like that
Vitamin D deficiency is common in all countries, even in tropical ones
Especially among idols😂
There’s vitamin D in Foods that grow in the sun. I’m not sure pills are the way to go unless nothings working for you
@@lana_354 you often need to take other supplement to absorb the vitamin D and clearly it is not as efficient as take a 10 mins of morning sun every day (with fps protection
Just wanted to add additionally to the part where sunscreen is more culturally applied here in SK, is because it used to be a thing that was broadcasted mainly in the common TV shows. There would be programs telling the importance of wearing sunscreen during the summer and even to places that involved swimming. Also, health related programs were mainly watched by the generation where the people are now all elderly who have a proper family. This probably went down generations passed on to knowing how it’s important to wear anything that can cover your arms, legs and head from heat and the sun. Also, every year and during the summer season, SK’s government sends alert to the Korean citizens to warn them that there would be a heat wave. Which also tells the elderly and mostly the weak, to stay indoors and away from the heat. The public umbrellas were made to help the elderly sit or stay away from the heat that could prevent heat loss in case of inevitable outdoor activities..people were just more educated about skin related health issues in the past that now became more like a cultural thing. But anyways it’s fun to see how people from different regions think about SK just coming from this content.
Darker skin is considered less beautiful bc it was associated with lower income, people who work outside.
In European culture tan skin is associated with wealth bc it suggests you have money to travel to sunnier locations. Beauty has historically been tied to wealth. Back in the day being overweight was a sign of wealth and beauty.
Weight is still considered a sign of attractiveness to some. Besides media many cultures find fuller women more attractive
This argument doesn’t make sense to me because we’re not discussing Northern Europeans; we’re talking about regions where most people naturally have a tan or yellowish skin tone, regardless of sun exposure. I’m not just referring to Korea but also to countries like China, the Philippines, Vietnam, Japan, and South Asian nations. The obsession with whiteness exists across these regions, but it cannot be explained by the “working outside” argument. In their context, that reasoning simply doesn’t hold up…
They're so obsessed with light and white skin tones istg 🙏🏻😭
Or because they don't tan well and die of heat.
@@I_hv_no_brains... tan koreans exist
@@I_hv_no_brains... U must be new lol
@@honeyy9559 Huh🙂
@@I_hv_no_brains...Koreans actually tend to be very tan,however they idolise white skin and often view lighter/pale skintones as rich,pure,clean and much more-you can pretty much educate yourself about the rest in more depth because it has nothing to do with what you said/claimed😮💨
“Every beauty store has either really cool exhibits themes…” proceeds to show GENTLE MONSTER A SHOP WITH SUN GLASSES!!!!! Y’all please don’t be fooled be these influencers wanna be’s 💀
I thought the exact same thing 😭 I was like girl don't think I don't recognise that
@@skinnyrat4277 i literally was at GM two weeks ago, so the minute I saw this video I was like PLEEEEAAASSEEEEE 🤣😭
Thank you, we really should start clapping back to influencers in droves.
@@skinnyrat4277wait what is it i don’t get it 😭😭
Wait, what? Can you explain I’m new here
One thing I noticed about Asian countries is the amount of waste for one use items, mostly plastics. Do you need plastic disposable gloves every time you cook? Or even the shield in the dressing room, where does it go? In the ocean, the landfills? Their products are over packaged with plastic wrapping. And things like single use facial masks that are not biodegradeable, etc. They’ve definitely influenced consumerism in the US.
So true. So so so so true.
who the fuck uses disposable gloves every time when you’re cooking??? be serious rn not even chefs use that shit and if they do its small food stalls where you make active contact with food (kimbap)
I guess its a precaution because of the population density (?), but yeah there is such a thing as performative "safety".
They make all of those products, so they don't care. In all of these videos, you'll be hard pressed to find anything that about their land fill system and their "recycling."
@@SLANKEY342 yes. They’re a fully plastic society. They even package foods already in their own packaging in more packaging like fruit with peels
Atleast in America they carry shades for people who aren’t fair/pale
I hope you are joking, because comparing S.Korea with America is doesn't make sense. America has black people / black Americans as its population, there are also many Asians and Europeans, in essence America is a country with various human races, while Korea is not like that, so it is very natural that the shade of makeup is adjusted to the majority of the population, which is bright (in sk)
@@purinchan888 Lmao there are definitely MANY Koreans and other Asians that are brown. You can look up any number of Koreans/Asians talking about how they struggle to find shades that match them in Korea. It's crazy ( and willfully ignorant) that you somehow think only black people have brown skin
@@purinchan888 bad joke. Not all koreans are light s k i n n e d
@@clo1935No, most Koreans are not brown. They might have medium skin, but it is more beige. Only people that tan are brown and they are usually men.
@@jiminswriter4209 This comment is so ignorant. First of all I never said most Koreans are brown. 2nd this doesn't actually disprove anything I said. A large portion of the population is not as white/light as the make up. That is a fact. You can argue with the numerous people who have stated as such but your opinion doesn't over rule fact. If all Koreans were fair there wouldn't need to be so much white washing done to celeb pics
I live in Korea. The head coverings are sooo dumb. I’m given them to try on clothes but never use them. They just end up in the trash. Such a waste really. Another thing I hate is that a lot of stores won’t even let you try on tops or dresses, only bottoms. 🙄
I won't deny the stores are cool, but I do NOT wish we had those beauty standards here. You do know the reason for sun protection everywhere is because of the "pale skin" beauty standard and not actually for protection against skin cancer, right?
Not pale skin, healthy bright glossy flawless skin they like. Koreans are typically much more brighter skin tone than any other Asian.
@@anais3913 you're right, it's not just about the light color but also about the flawless texture. It still rubs me the wrong way because it's not about health but about being obsessed with "perfect" skin.
@@Orynae I get where you’re coming from and in fact, unrealistic beauty standards come from almost ANYWHERE as long as there is an imperfect human being. I’m sure not everyone wears suncream as a purpose to “fit in” the standard beauty type because it goes along with their own preference. As far as I could say, suncream is still(whichever product you use, either tinted or not) a part of sun protection that will not look as cute when you apply it. So why would they wear suncream “just to fit in beauty standards”? Whatever reasons, wearing suncream is still more beneficial than you think it is. Also, I recommend you to look into SK’s history because it goes along a long way where they had men wear makeup as well. If you think beauty standards derive just from Korea? No.. it comes from any country with a history. So please, I don’t stand sides with unrealistic values BUT it’s just people having different opinions on what they view and favor. Just let them be.
You should look into Hwarang and traditional Korean makeup that was used back in Joseon dynasty. They had bright powder and tinted makeup to look more youthful back in the days. Idk why you’re trying to claim the beauty standards other country has but if you know how to respect another culture, i’m pretty sure you won’t sound as arrogant.
@@Whatsoutsidespacea beauty standard that is impossible to reach, or requires obsessive upkeep, is not healthy or something to defend because of cultural history… the average Korean person is not born as pale as their “ideal” skin is. Nobody’s skin should be seen as a flaw, but ESPECIALLY not the majority of people’s skin.
There are other beauty standards around the world that are even more harmful that could just as easily be dismissed as a “cultural practice”. There is no logical defense for colorism.
While the ideas behind single use items are lovely, it doesn’t justify all the plastic waste. Simpler is better!
Honestly the shopping + clerk checking every stitch before packing it up happens here in North America too... if you buy luxury brands.
Lol the shopping is def not like that everywhere in korea unless you’re rich
I would go to that photo booth store, every chance I got. I used to LOVE the photo reel kiosks in malls and movie theaters. There's something special about them.
east asian skin in general are very prone to sun pigmentation/dark spots/discoloration, people want to have even skin tone not dark spots sun damages everywhere, especially the face.
I mean sure that’s part of it, but they also just don’t wanna tan lol
They don't want to get darker.
That's a very diplomatic way of saying darker skin is seen as ugly in that culture.
@@resurgam75 Well no, discoloration and tanning are two separate things.
@resurgam75
No, that's very different. I'm black, love my skin color, but don't want dark spots or any hyperpigmentaion. That doesn't mean I think dark skin is ugly.
But yeah, dark skin is seen as ugly there.
But if we're being honest, dark skin is seen as ugly here in America, too.
Not nearly as much but still. I mean, we can't act as if darker skinned people don't still get bullied in the west. They do.
Heck, darker individuals are KILLED over here, especially if they are Black or Latino.
as an asian that migrated to spain, i was shocked to know that they absolutely do not care about the sun and gets icky when they see people using umbrella during sunny days
Thank God, this obsession is ridiculous
It's also due to the fact that people died bcs of heat stroke. So they take precaution a bit more
Unlike US where they honestly don't care
Don’t you think having several layers of clothing adds to it? Couldn’t it be their blatant hatred of being darker skinned as they perceive it to be dirty? Seems more plausible
They've got a pretty rough UV index, comparable to the American Southwest. Skin damage causes blemishes and freckles and South Korea beauty standards involve clean, clear, even skin tone (and often youthful features)
@@Fohnah actually wearing clothing that covers the skin Keeps you cooler if the fabric is quality. There is a reason why in countries where they have deserts they wear things that cover them head to toe
@@Fohnahno. its not.
that store is so dystopian
About the sun protection, it's not that it's part of "culture." It's that BLEACHING is an absolute culture there. It's highly extreme. There are virtually little to no skincare products that DO NOT have lightning properties in South Korea. The average moisturizer, toner, essence, cleanser etc... They all have lightening agents, people with even slightly tanned/darker skin are often shamed there, it's considered a "flaw" or unfortunate to have darker skin, seen as dirty or even sometimes "slutty," for women. So the obsession with sunscreen in a natural outcome.
“Sun protection” is because they don’t want to get dark. That’s the worst thing that can possibly happen to them. A tan.
The umbrella thing is so true - even as a little kid my mom would carry a umbrella over my head in korea bc of the sun - and ngl the makeup and skincare stores are amazing - next to them sephora is a drugstore
I’d try clothing somewhere else because I actually want to be able to find my size 😐
I'm sure they have all the sizes available to try and they give you the unworn new item at purchase
i know you want to believe the narrative foreigners have about sk where everyone is stick thin and while that is their beauty standard, it’s not how the average person in sk actually is. you can still get a decent range in sizes in sk.
@@arain764niara not really my Korean friend, she is considered tall for a Korean woman 5’10 and forget finding size. She was ordering her clothes online from American and European brand. Now that she immigrated here in Canada she said that it is so freeing not just the clothes part but all the skincare regiment, makeup, peer pressure to get plastic surgery and the weight of fitting in at all cost.
@@arain764niara It's difficult find bigger than a size 8 in Korea. It's possible but usually you have to go out of your way to find such places. One of the few is in Hongdae, and even that is limited, you won't necessarily find fashionable clothes.
@@burnt-croissants No you can't lol. Even people that are size 8 have a hard time finding their size. Simon and Martina lived in Korea from around 2008 to 2019, Martina constantly warned that you should assume you will not find the clothes you need above a size 8. She often had to wear dresses as shirts when shopping in regular stores or clothes sold in stalls.
Every beauty store DOES NOT have all those bells and whistles. Why lie?
Influencers get paid to post japan and korea propoganda
She probably just did not leave the Gangnam area lol
I just love south korea ❤❤
Sun protection thing is a necessity here in Asia especially if the country is located near the equator, since the heat can get up to 50 degrees. So if you don’t want to get sunburn or skin cancer, use skin protection 😅
What’s weird is that in california, where I grew up, sun protection isn’t that big of a thing even though the temperature can get to that and hotter in some areas. I was raised with the “sunscreen for EVERYTHING” mentality, but plenty of my friends and people in the area didn’t see it as that big of an issue.
Nah, Texas is hotter and it ain't even that crazy here. It's just colorism as usual.
@antidave I'm also from Texas and agree, unless the UV index is higher. I moved from Texas to New Mexico and I need to start wearing sunscreen daily because I burn so quickly here, when I didn't back home. Turns out the UV index is way higher
@@antidave I'm Korean, and "anti-aging" is a much bigger deal here. I thought it was common sense that ultraviolet (UV) rays cause aging.
50 degress? come to texas luv
you guys are saying they burn easily, which may be true, but all of the east asians i know (10+) would explain this as them not wanting to get dark over the summer. They have lots of UV clothing as well too. Nothing to beoff-putt by just setting the record straight!
Product and quality standards are fantastic. Absolutely nothing about East Asian Beauty Standards are good and should absolutely never be promoted. Ever.
I need this sun protection culture to become world wide please, umbrellas at stoplights and bus stations sounds amazing
The scan of your skin is so cool!
sure but is not done by a real dermatologist so don't accept it as a real diagnosis.
They just hate tan skin
Is that a problem??
@@AriyanaDavis-bf7ri yes?? it's so colorist. especially bc they not only want to be light themselves but look down on those who are dark
I do too
Fr 😕
No..they just don't want wrinkles, age spots and skin cancer. The sun damages the skin. I thought that was common sense...
Just a reminder that you will rarely find anything above a size 8 in women's clothes (even at a size 8 I've seen women have to wear dresses as shirts to get by).
Hopefully there's been improvement, but it wasn't that long ago you still had to shop in Hongdae for even a limited selection.
I just moved (US) and in California all the kids clothes were too skinny and long for my kids, I moved to the South East and now all the shirts are shout and very wide like square cloths with arms that feel nearly as wide as long. Weirdly, looking at the children in both places reflects that. The food serving sizes have also changed and I’m realizing they serve more food to serve taller bigger people with harsher summers and winters. It made me realize that if I went to some Asian countries not only would the clothes all be too small but I might eat less. 😅 I really want to buy clothes from Korea, china, and Japan but I’m worried any sizing because I’m not “tall” in US but I am curvy. I’m excited about Thailand and Vietnam though because I know they have tailors!! So I don’t have to worry about this being sized to me.
i love skincare but i guess theres a reason why they are willinh to go that far and spend big bucks for their store, aesthetic vibe, etc. bc they know what sells in korea. theyre creating some sort of high standard and its sustaining their beauty businesses
believe me it's not only about sun protection, they have a huge amount of products claiming to lighten your skin. Their beauty standards promote very pale white skin and tan skin is seen as inferior like in most asian countries...
Tan skin is not considered to be inferior. Wtf would you say that?? Korea have tan skinned artist too. Asians prefer to have fair skin doesn't mean that they look down on dark skin. There are freaking tanning shops too. You just want to create hatred. Btw, why is bad wanting to have fairer skin while you want to tann or dark skin? Do you want to be black?
This was one of the honest comments all they talk about we are just doing our skin care routine whom on earth would use skin lightening products like glutathione for healthy skin 😂
@@NoName-fg1whuhm, I mean they literally DO look down on tan/dark skinned people. You can search that online and you'll find documentaries about people talking about this concern. They say in these documentaries that parents put pressure on them, they could barely make friends etc. Don't talk out of your ass if you don't have enough information.
@@CyberWarezz05 i'm asian and I'm a bit tanned (i'm not super tanned but a bit) but when i been to asian countries they didn't rlly care they treated me like how they treat very fair people
Same thing in Japan ❤
Their marketing strategy is very good👍
being a rich woman in Korea is probably heaven
Korea is awesome ❤
The giant faces in the middle of the store....I would be absolutely terrified 😅 I love having irrational fears 🤣
I love the idea of having try on clothes and purchasing clothes. That's brilliant
The head cover makes so much sense. I've been grossed out seeing new clothes with someones make up all.over it
I love attention to customers with the clothes. Checking everything is neat and bringing new unopened items is such a nice touch!
So is the service that good in **every** clothes store or just the ones available to some people?
Looks amazing!!!!
I lowkey think that the consum level is the highest in Korea
It's high key consumerism. On every level. Clothes, shoes, skin, hair, plastic surgery, kpop.
Ngl I honestly thought, and still think that they prioritize sun protection sooo much is because they don’t want to be a shade darker than porcelain 💀. Like let’s Bfr. They just don’t wanna get tan or age.
I think it depends on the shop rather then "every"
Ikr and I visited both Korea and Japan and they’re very similar!
They should have umbrellas at every spotlight here in the US too
Or plant trees
@@hounamao7140 Planting trees would be much more effective. It would lower the temperature, avoid floods, and provide natural shade. Sadly, I'd seen a lot of people going against that just because trees would mean insects, as if a freaking heatwave is any better
@@skybunny6258 I used to live in a townwhere they have tree alleys for pedestrians to walk through and cars go around, it was the best thing ever. Insects don't like trees much, they like meadows, which are absent in town. Ofc you might have some in the tree, but it's not like their will be a swarm of insects around it, people seriously...
This looks so awesome! Makes me want to go there to see all of it!! ❤
Yeah, all of these reinforce the amount of obsession they have with looks.
South Korea definitely takes the gold medal for being "vanity" in the deadly sins competitions 😅
Blablabla and they dont have a single beauty pagent winner
I know they have insane beauty standards, but what's wrong with caring about your appearance? 🤔
I'd honestly take "obsessed with my looks" anytime over "I let myself go because obese acceptance yas queen".
They are obsessed with NOT getting dark, most All skin care products have skin lightening chemicals
Sun protection is good... but SK has terrible standards for beauty.
Them bringing you brand new clothes in the stores is all I’ve ever wanted.
Love the three studs earrings and the ring and the Row dress is the same last season Toteme I got that in vanilla bcs well I liked that color more it is so princess style dress but wearable.
I try clothes somewhere else because i can’t fit into the clothes in Korea 😭
Everything in korea is so much focused on skin perfection that there's no room for other things like "enjoying life🌷🦋✨🌿
Exactly!!!! It also all about finding defect so your spend your so hard earn money on consumerism about your appearance (cosmetic, surgery, clothes, diet) those beauty standards don’t let any place for the human to be a human.
@@keepitmoving1119 yes. It's so worse that there are actually people who are okay with not smiling or laughing so that they can avoid smile lines and crow feet. These unrealistic beauty standards made aging scary.
@@keepitmoving1119 THIS!!!! Their beauty standards and consumerism are toxic.
How do you know this? Do you live in Korea?
@@djlivvy46 how do you know Titanic sank?? Were you on it when it sank?
The reason they inspect every stitch of clothing is because nothing is returnable and they want to make sure you don’t come back and say something was wrong with the item.
The dog 😂🥰
I think whenever beast was staring at her thinking " she represent his love and beautiful as her and brave as her "❤❤❤❤
They dont want tanned skin because it is about status. Only farmers, village people who work in outside has tanned skin. So tanned skin = poor in their mind. White skin gives aristocrat statue and this is really old thing, still valid weirdly. It is not about health and common in whole asia. But actually now globally poor people works in inside , cant have vitamin d and rich enjoys outside. Maybe somebody have to say to them.
Wow!! That's incredible! Those foundation cover 😮 umbrellas? All of it sounds amazing 😍
I feel like having one display clothing item in every size would make a lot more sense than having people just try on everything it’s so much more sanitary to have the ones people try on and then separate ones that are for buying and once you don’t want to sell that item anymore you can donate the try on display goods
So awesome ❤
After working retail in the US for over 20 years, this would never work here. Unfortunately, our culture is very me me me, and the general population do not give one care about other people.
Can't believe I'm late to this! The tuning and instrumentals sound amazing like it’s clear like water(?) in a way. I also like the artwork. I'm also obsessed with the English parts for some reason? Judging from the description, the story seems really interesting. I hope to see more of your work!
damn can we get some of those umbrellas down here in Florida 😂 the bustops in the bad neighborhoods don’t even have shades over them.
Love this video
And this is why Sephora falls in the Korean market because their skincare is so affordable and very good.
I like the photo booth so much😊
lol the clothing thing only works if you're thin 😅 so don't go just for clothes shopping
So beautiful 🎉
YES!! In China, we do this, too! We used sunscreen for a beauty standard to protect our skin's from the sun. Bro, my friends look at me as if I was a weirdo putting on sunscreen a couple of times. My asians ass is trying to keep my youth (even though I'm only a asian asshole teen boy). Gotta stay pretty. (；^ω^)
Same!!! Working on this youthful glow ain't easy. Lol ❤
Love our korea❤
I don't think every store is gonna get a new garment out just for u and inspect it thoroughly esp when ur using Lou vitton as the example for all stores,like ots good that high fashion stores care more for their customers over in korea but thts bc they want a good reputation compared to common stores
Perfect holiday destination for girlies 💕 ❤
i like the sun protection stuff but i feel like part of it is to avoid tanning like its a sin
That’s LARGELY the reason don’t let them gaslight you and pretend it’s only for health reasons✨ Koreans look down on darker Asian ethnicities it’s an open secret
We need that in NorthQueensland, Australia❤
You will only experience such amazing experience if u r white and culturally beautiful korean 💖
Facts ✨
Lol don't flatter yourselves. It's all about the 🤑
And also the reason why yheir prices are so expensive. They 'literally' don't have pirated goods.😊
Whoever reads this Jesus loves you ❤❤
This is giving I haven't been anywhere and I am from a small town.
We have alot of sun protection here in Denmark too. Also in our products❤ It's very important to stay out of the sun when it's at it's highest from noon 12O'clock too 3O'clock. We also have sentitive skin. And uva + uvb sunscreen filters in makeup products 🎉
Love this
I love all the umbrellas everywhere. I'm extremely fair and sun spots are huge concern for me I get so scared when I see how the sun treats your skin after decades. If I lived in Korea I would feel so much safer and their fashion options and small clothing sizes that I can finally not alter are just 😍
Omg 😍❣️ this is my dream!! Ive been wanting to go. 2025 🎉💯
okay fuck everything else but them checking the clothing like that was actually awesome
Yeah I know I’m really excited to visit next summer again I miss home hehe
let me emphasize that korea is obsessed with brands. you're kind of pressured to wear very nice clothes and accessories because you will be judged negatively if you're not dressed well
Bana si Inday!😂😂
I korea the sizing is also extreme. Youre atleast two more sizes in korea than your real size. Im a european xs, in korea i would be a medium or large. If you are a european medium you most likely have to go to a plus size store in korea. Thats insane.
now i wanna visit korea :(