Brad Krauskopf, Co-Chair and Co-Founder, The Hub (Full version)

In this episode, we chat with Brad Krauskopf, Founder and CEO of The Hub. The Hub is Australia’s largest privately-owned co-working provider.
We kick off our conversation with how Brad works through making tough strategy choices.
Brad shares his practical experience with getting customer insights and how that helps the organisation to get clarity & the confidence to make the best strategy decisions.
As a certified B-Corp, we also talk about the fundamentals of what a B-Corp is and what it actually means to be “Beyond just Profit” as he puts it.
We talk about how business needs to work in with the community where it operates and explore ways to get the best mix of social, community and economic impact.
There’s plenty of helpful tips in this episode on how to start opening up your strategy & culture to the broader community, customers and staff.
I hope you enjoy the conversation and trust you'll get some really meaningful insights on how to apply practical strategy to your own leadership and organisation.
Listen to this conversation on podcast of your choice: open.spotify.com/episode/6eqa...
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Chapters:
00:00 Introduction
01:40 Before The Hub
05:20 Making strategy choices
08:12 The Hub's B Corp certification
11:40 How should organisations start to make an impact?
14:40 Value of customer insights
23:30 Culture: Meter squared to people squared
26:15 Realising the impact of good workspace culture
29:55 Involving staff in strategy decisions
32:50 Serendipity and Open Strategy
35:45 Strategy and community