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Dad must be selling animal feed which has got patented ingredients unit with obviously a unique Vitamin that is hard to copy. Dad surely is a genius. Unless customers finds out “complimentary co-existing animals” feeding one another in a perpetual food-chain.

Great interview and reflections. Especially relevant, the comparison between business and design schools. Congrats Roger!!!

I’m probably thinking differently then the speaker on revenue forecasting but in my business like any business we have to forecast what we expect to make. With those projections we formulate our plans to support the increased demand. Without those exercises we would always be responding last minute to the success of our business. Because of direct response campaigns we are able to forecast pretty accurately what we will make.

I am learning about briefs in my classes right now. This was extremely helpful <3 thanks for posting

Forecasting comments making me a bit uncomfortable

To say revenue forecasting is a waste if time is dumb. Revenue forecasting is necessary for resource planning. If i don‘t have an estimate of what i might sell, then i don‘t know what resources i may need - should i just go ahead an build a big, new factory if i have no idea what i might produce there?

Love the 'well, Roger' stories!

As someone who has dedicated her life to design strategy, this is one of the most compelling and clear argument for design education and practice - and why so much great design strategy is crushed under the weight of outdated business beliefs and practices. Thank you for this!

🌺 "Promosm"

“Revenue forecasting is the moral equivalent to giving a pacifier to a crying baby” 😂😎💎 Thank you soooo much. I was wondering how I’m expected to forecast even pre-launch!

In play game strategy must change plan to win game. If no completer strategy is needn't.

Be more specific on what you mean by "do not waste time on revenue forecasting", please.

Thanks Prof Roger Martin, and the host

Love the 'well, Roger' stories😊!

Great stuff. Thanks for sharing.

Experience is talking in this interview!!

The whole strategist vs execution monkey conversation is because people falsely believe in the one true helmsman fallacy of leadership. If the C-Suite isn't the ultimate decision maker entirely responsible for the success of the company, then why do they get paid so far beyond everyone else in the company? Roger's arguing in the face of the old adage, "it's difficult to get a man to understand something when his job depends on his not understanding it". Their wealth is a direct result of the lie that they are the ones making the company work, will the rest of the salt miners down in the trenches just work away stupidly, executing their vision. It's a carry over from Fredrick Taylor's completely psychotic view of people as machines.

It is good learning, but how many companies are willing to take risk execution of Strategy rather than plan. Regarding planning future based on past data is being implemented in all the business spears and success is also measured based on past records.

fantastic conversation.

Thank you for teaching me

🤗 『p』『r』『o』『m』『o』『s』『m』

I enjoyed the discussion. I learnt a lot; it was practical. Thank you

Terrific video. Thanks

Great articulation of Strategy vs plan!

Never skip. Get it done.

I bought a 6 piece Valencia Suite after for our holiday home never in weather after 2 years it is falling apart and I have read other reviews same thing happening the chairs the table and the arms of the chairs..your wicker furniture is inferior. BBQ Galore would not help out of warranty.

Hi! Keep making great content. Have you ever thought of using Promosm to help grow your channel?!