What does a purpose-driven strategy look like? (Full Version)

"Purpose is clarified, not created"
We speak with Ross Hastings, the Managing Director of Ne-Lo Consulting, about how purpose-led strategy decisions can unify and empower teams.
Ne-Lo is an organisation centred on purpose - from purpose discovery, to the development of a purpose-driven strategy for greater alignment.
At Foundstone, we're about being human-centric, as we actively listen and involve other perspectives to achieve strategy decision-making clarity.
Our conversation with Ross paints the picture of the overlap between our Open Strategy approach, and purpose-driven strategic decision-making.
Listen to the full conversation to hear about:
00:00 Introduction
02:09 How purpose relates to strategy
03:29 Shortfalls of traditional approaches to purpose
07:34 Misconceptions of purpose discovery
09:55 Purpose is clarified, not created
12:00 Identifying shared beliefs
15:06 Giving people opportunities to have a voice
18:00 Including customers and external perspectives
20:30 How to have an authentic purpose
24:19 Risks of not "closing the loop"
25:36 Purpose and culture
28:05 Observing and measuring the impact of purpose
32:42 New segment: Rapid Fire Round
36:00 Why should I care about purpose?
42:44 Purpose and strategy in 2023
Find out more about Ne-Lo and Foundstone!
Ne-Lo Consulting: www.ne-lo.com/
Foundstone Advisory: www.foundstone.co