Quick strategy how-tos: Get outside perspectives

These are quick 'How to' snippets of what we’re seeing working well in strategy and getting the best outcomes.
This first one:
How to get outside perspectives - don't just rely on internal assumptions or surveys.
When we talk about customer and market insights, we're not just referring to quantitative research from customer or market surveys.
Traditional customer surveys or focus groups have their place, but they often miss real insight and problems to be solved.
Instead, we're talking about direct conversations with customers and partners to listen closely about their experience and the biggest problems that need to be solved.
Done right, these get real and actionable insights to make the right strategy choices.
Giving leadership the conviction behind decisions and a unique point of differentiation.
Learn more here: foundstone.co/services/