Roger Martin - Data and Strategy (Conversation snippet)

A snippet from our recent conversation with Roger Martin about strategy and data!
We do strategy for the future. Not for the past.
If that's the case, why is there such an overriding perception that data about the past is the only real source of information that informs our decisions about the future?
Listen to the full conversation below we had with Roger Martin to hear what he had to say about how data isn't everything.
Full episode: • Roger Martin - What is...
In our full conversation, we get Roger's unique perspective on:
-Why he does what he does
-A Plan is not a Strategy
-The pitfalls of Revenue forecasting
-Strategy and Execution
-Should I study for an MBA?
-Strategy and Data