Complete unexpectedness is the KEY to making a viral video! That's what they all have in common, you didn't see it coming and it totally shocks you. There's a shock factor in it as well.
@analogious You're right, creativity has nothing to do with going viral, there are tons of creative people who do not get the views they deserve because of the amount of things being posted. - For it to be notices it has to fill the three Criteria he put forth which was: - Tastemakers, Communities of participation, unexpectedness - It's the unexpectedness I think you are confusing with creativity. You don't need Creativity to go viral.
So basically.. talent, perfection, adwords and other marketing is all pretty much blind faith for the hope that some celebrity shares it.. in other words another version of the lottery, elitism and completely out of anyones control soooo luck basically covers it
Unfortunately, yes. Even if your video is hilarious and practically perfect, that doesn't garentee anything. Also, a video can become viral without a person of interest sharing it, but someone like Pewdiepie, who originally had a shout out to his viewers to watch JackSepticEye and made his channel become very popular, can accerlerate the process by like 50000000%; but it is true that some videos may never have become popular if it wasn't for a celebrity share.
6 лет назад
Jack Metheringham I think the point he is trying to make is to get exposure !
I am in SEO marketing and trying to shift in ads. "Shoutout" is a kind of backlink if you get a backlink from someone huge your site goes up. But being in this field for years have thought me one thing. Be consistent and just be out there and one day your website will go up because some big shot will find it.
while those 3 factors may and do exist, the most important one would be taste makers. Without them no video would get the amount of views necessary to ever get mass views and participation. A video doesn't have to be particularly funny, innovative or unexpected to generate all that buzz, it just needs to have enough views. I'm sure there are thousands of unknown videos that could and would go viral if enough people saw them.
This vid came five months before Gangnam Style (released July 2012), but you're right that it's a perfect example. Loads of remixes and parodies around it, and the wacky video fits the "unexpectedness" criterion.
So much for letting your channel grow organically. Those days are long gone. So there you have it folks. Just keep making videos in the hopes that Jimmy Kimmel tweets about one of them. Even if you do have a video go viral, it will just be that one video. No matter how video you make thereafter, none of them will go viral.
There are a tons of reasons as to why some things go viral and others don't. When human psychology is involved its about how the person is feeling at the time if the press the share button.
Hello everyone, i have this video as my english exam, could any of you guys help me with these: 1)What are the elements that are needed for a video to go viral on RUclips? 2) What is the video that illustrates the first element about? 3) When did it become viral? When was it actually posted? 4) What happened for it to go viral? 5) Are you familiar with the music video illustrating the second element? If yes, did you like it or did you hate it? Why? 6) What is humorous about the graph connected to “Friday”? 7) What made “Friday” go viral? What was the sharers’ attitude towards the video? 8) What is the difference between entertainment in the 20th century and entertainment in the age of social media? 9) What’s the humorous detail he offers connected to the nyan cat video? 10) What made it go viral? 11) What made these viral videos stand out from the rest? 12) What will define the entertainment of the future?
Can you please tell me the WHY of my video going viral? I mean, it's a video I took of my husband pretending to sneeze and our 8mo son laughing at it. It has over 50M views! I would really love to know how that happened anyway. :)
1. They're unexpected. I.E. They surprise people and make them laugh with an "unscriptable" idea. 2. They're promoted by "taste-makers" like talk show hosts. 3. They become a cultural phenomenon in which we can participate. I.E. "Harlem Shake" videos or making memes or parodies.
Yeah, RUclips is SO interactive and great. What with their 500 or 200 character limit for comments, their policy on taking down unjustly flagged videos, their policy on taking down falsely DMCA'd videos and the ads... oh the ads. Not to mention constant redesigns that went from good to bad to shit in just a few years. I love the new channel layouts too... all grey, it's so great. Who needs colours anyway?
@analogious He's saying that once someone gets passed around by friends or ends up in a celebs hands, they get noticed, not that they arent' creative. But I see what you're saying and i'm inclined to agree.
Viral videos will define not only the entertainment of the future, but of the EDUCATION, as well. We will be taking our learning more and more out of traditional classrooms and have increased opps to learn from the best minds, globally.
this is so true...this public forum type of media validation is how jeremy lin became this nba superstar within like a week...jeremy lin would've just been overlooked and totally forgotten if it weren't for how things are spread in this day and age. the internet will decide who all the superstars/celebrities are...
All well stated and informative, however, I can't ignore that the presentation gave only a partial, incomplete explanation. I want to know the specific inner mechanisms at work, the when's - how's - where's and why all of it all, followed by example.
Hey Kevin, can you get them to do something about people who leech off of others? I'm talking about people who get views/famous by latching onto other famous people on youtube. Prime example: Reply Girls.
What I find most interesting about the nyan cat is that the song already had a sizeable life as a meme over on Nico Nico Douga, Japan's equivalent of RUclips, as nyanyanyanyanyanyanya! /watch?v=RG5bESZaTQ0 about a year before the gif even existed. I guess it just proves people everywhere know a meme when they hear it! Oh and you might also like this /watch?v=VIyDfh4410s From about a week ago, at the Vocan Nico Night live event. We haven't forgotten it yet!
@analogious Yes but the unexpected factor also plays a role, and it's hard to create something unexpected without at least a little bit of creativity. Nyan Cat has a creative melody which is also very catchy, and even the double rainbow vid is wacky and original, which makes it unique.
I wonder if he sees concepts from Malcolm Gladwell's Tipping Point applying to this model. For instance, I can easily see the tastemakers being the connectors and the qualities of a video having a certain sticky factor to them.
There's a big contradiction in what he's saying. This presentation proves that RUclips has changed nothing about how a piece of content gets popular. The same exact method of having a "tastemaker" mention something to make it popular is an ancient as massmedia. The only difference now is tastemakers reference things on new platforms instead of the traditional TV, newspapers, or other forms. If anything this means digital media has given tastemakers even more influence on what we get to see.
@MicMacGrass1 Yeah I see where you're coming from. The rest of the talk is okay though. It's not why I subscribed to the TED channel, I'm more interested in the talks about exact science, but nevertheless I find it interesting to see the take people have on these kinds of statistics. And large-scale human behavior is still a relatively new subject of investigation, so it's fascinating regardless of personal interests.
On nyan cat 'And then it went international' 'Shows japan nyan cat' Nyan cat (or at least the word nyan) is from Japan already. It was already big on Japan only site NicoVideo.
@MicMacGrass1 He means that it's possible to show your idea to pretty much the whole world without anyone having to give you the green light, unlike in the TV business. Of course, just because you don't need that kind of green light, it doesn't mean you'll automatically be a hit sensation.
@MartianStories Amen brother! Incidentally most changes were introduced under the cover of some vague notion of "new and improved". I can think of several of these right away. It's very similar to how politicians attempt to declare more restrictive laws without the public's full awareness and hence resistance.
@ennot You seem super angry. Jealous? In any case, everything he said is very true. Original or not. Just because you think you know something doesn't mean we can't talk about it.
It also points to how trivial our world and our culture have become. If this what will go down in history as the as the achievements of our time, I don't want to be a part of it.
anyone else being forced to watch this for English class 💀💀
mood
Me
Omg yes I cant finish this ..
yes lol
Math
1. TSTEMAKERS
2. PARTICIPATION
3. UNEXPECTEDNESS
people think facebook is huge and viral but I think RUclips is a bigger phenomenon!
for sure... Facbook for ads and how easy it is to record memories... RUclips for your personal brand
2021 anyone doing this for language?😭
Comments: I'm here from English
Me: Here from AP Human Geography 0_0
XD lol
Added to Favorites...good points here.
This vide is on my favorites list. When ever I want to show somebody the power of RUclips I show them this.
Complete unexpectedness is the KEY to making a viral video! That's what they all have in common, you didn't see it coming and it totally shocks you. There's a shock factor in it as well.
The whole “you could be famous by next Saturday” and “what you like not having to be green lit” aged VERY well.
@analogious You're right, creativity has nothing to do with going viral, there are tons of creative people who do not get the views they deserve because of the amount of things being posted. - For it to be notices it has to fill the three Criteria he put forth which was: - Tastemakers, Communities of participation, unexpectedness - It's the unexpectedness I think you are confusing with creativity. You don't need Creativity to go viral.
This was a prime example of how humor has grown from something that was adult and complicated to simple and random XD
do you still use youtube?
getting paid to watch youtube videos...wow. I clearly chose the wrong path in life. damn
Mobile Filmmaking yeah don't we all
So basically.. talent, perfection, adwords and other marketing is all pretty much blind faith for the hope that some celebrity shares it.. in other words another version of the lottery, elitism and completely out of anyones control soooo luck basically covers it
that's how I feel its a lot like lottery but instead of playing numbers were creating videos
+Jack Metheringham
not gaming channels or tech review
Unfortunately, yes. Even if your video is hilarious and practically perfect, that doesn't garentee anything. Also, a video can become viral without a person of interest sharing it, but someone like Pewdiepie, who originally had a shout out to his viewers to watch JackSepticEye and made his channel become very popular, can accerlerate the process by like 50000000%; but it is true that some videos may never have become popular if it wasn't for a celebrity share.
Jack Metheringham I think the point he is trying to make is to get exposure !
I am in SEO marketing and trying to shift in ads. "Shoutout" is a kind of backlink if you get a backlink from someone huge your site goes up. But being in this field for years have thought me one thing. Be consistent and just be out there and one day your website will go up because some big shot will find it.
So basically you're telling me that Justin Bieber is the future of all entertainment. Great.
its 2020 and uhhh lol
stfu hater 🥱
And he was right.
@@hashimhussain1397 😭😭😭😭
So take the community part out by changing the channels layout... That's BRILLIANT RUclips!!!
2:23 best singer ever
unexpectedness, 4:30 Creativity & Connecting with People musically...
7 minutes of my life I'll never get back.
Anthony Vee I think this video is brilliant
doesn't matter since you're life is a waste anyways
@@ryanleonard6647 biased
RT
If this video wasn't homework I wouldn't have wasted time.
while those 3 factors may and do exist, the most important one would be taste makers. Without them no video would get the amount of views necessary to ever get mass views and participation. A video doesn't have to be particularly funny, innovative or unexpected to generate all that buzz, it just needs to have enough views. I'm sure there are thousands of unknown videos that could and would go viral if enough people saw them.
This vid came five months before Gangnam Style (released July 2012), but you're right that it's a perfect example. Loads of remixes and parodies around it, and the wacky video fits the "unexpectedness" criterion.
Don’t forget, Britney Spears is a tastemaker.
5:46
and that guy is now the most famous vlogger on RUclips :D
So much for letting your channel grow organically. Those days are long gone. So there you have it folks. Just keep making videos in the hopes that Jimmy Kimmel tweets about one of them. Even if you do have a video go viral, it will just be that one video. No matter how video you make thereafter, none of them will go viral.
2012 really was the year of the viral videos, wasn't it?
The current algorythm is all about longer videos and retention time.
Arturo Stojanoff yep yep, 2012 is the year of originality
Boy has that changed 😂
There are a tons of reasons as to why some things go viral and others don't. When human psychology is involved its about how the person is feeling at the time if the press the share button.
@analogious Modifying is part of the creativity. Interacting with media to make new content is part of the fun. Have you even been on the internet?
Hello everyone, i have this video as my english exam, could any of you guys help me with these:
1)What are the elements that are needed for a video to go viral on RUclips?
2) What is the video that illustrates the first element about?
3) When did it become viral? When was it actually posted?
4) What happened for it to go viral?
5) Are you familiar with the music video illustrating the second element? If yes, did you like it or did you hate it? Why?
6) What is humorous about the graph connected to “Friday”?
7) What made “Friday” go viral? What was the sharers’ attitude towards the video?
8) What is the difference between entertainment in the 20th century and entertainment in the age of social media?
9) What’s the humorous detail he offers connected to the nyan cat video?
10) What made it go viral?
11) What made these viral videos stand out from the rest?
12) What will define the entertainment of the future?
It’s been a year. How did the exam go?
Ironic how this video never went viral. I guess that is just too meta.
@GordonEdward I completely agree with you, but what is your point?
Exhibit B: Justin Bieber.
Can you please tell me the WHY of my video going viral? I mean, it's a video I took of my husband pretending to sneeze and our 8mo son laughing at it. It has over 50M views! I would really love to know how that happened anyway. :)
My videos of my horses pissing and pooping go viral. RUclips is a mysterious place. 🤷🏽♀️
1. They're unexpected. I.E. They surprise people and make them laugh with an "unscriptable" idea.
2. They're promoted by "taste-makers" like talk show hosts.
3. They become a cultural phenomenon in which we can participate. I.E. "Harlem Shake" videos or making memes or parodies.
This TED talk will go viral.
Yeah, RUclips is SO interactive and great. What with their 500 or 200 character limit for comments, their policy on taking down unjustly flagged videos, their policy on taking down falsely DMCA'd videos and the ads... oh the ads. Not to mention constant redesigns that went from good to bad to shit in just a few years.
I love the new channel layouts too... all grey, it's so great. Who needs colours anyway?
@analogious He's saying that once someone gets passed around by friends or ends up in a celebs hands, they get noticed, not that they arent' creative. But I see what you're saying and i'm inclined to agree.
endless gems in this..
Viral videos will define not only the entertainment of the future, but of the EDUCATION, as well. We will be taking our learning more and more out of traditional classrooms and have increased opps to learn from the best minds, globally.
this is so true...this public forum type of media validation is how jeremy lin became this nba superstar within like a week...jeremy lin would've just been overlooked and totally forgotten if it weren't for how things are spread in this day and age. the internet will decide who all the superstars/celebrities are...
If this video doesn't go viral I can't trust you.
So...basically you need to have a "Taste Maker" promote you. neato. Elitists win again.
this is true, but also maybe be worth watching the TEDTalk vid on 'sopa'.... that will put a massive dent in all this creativity
Anyone else watching this in HTH?
At first I didn't know that that was a job and I really like how you explain how these happen.
Malcolm Gladwell broke this down a while ago in a book called the Tipping Point.
All well stated and informative, however, I can't ignore that the presentation gave only a partial, incomplete explanation. I want to know the specific inner mechanisms at work, the when's - how's - where's and why all of it all, followed by example.
He didnt answer why videos go Viral at all :( I was hoping for statistics, chance of re-distribution factors, etc.
"We all want to be stars.." Speak for yourself buddy.
Sometimes this really annoys people that have worked really hard at being creative and are still "undiscovered"
"Cat's were watching other cats watch this [nyan cat] video."
-My cat is watching THIS video.
This is best video I have EVER SEEN. This is the real meaning of FUTURE. I wake everyday looking for inspiration. Thank you TED
it's surreal that im getting assigned this for a mass communications course
Don't even need 7 mins for this
1) people like a video and share it to show others
2) the streisand effect
there, all explained :p
Dammit. That's the most of "Friday" I've seen. Thought I could avoid it...
Hey Kevin, can you get them to do something about people who leech off of others? I'm talking about people who get views/famous by latching onto other famous people on youtube.
Prime example: Reply Girls.
Woah this was posted in 2012! I still remember Double Rainbow man, Nyan cat. Super viral.
What I find most interesting about the nyan cat is that the song already had a sizeable life as a meme over on Nico Nico Douga, Japan's equivalent of RUclips, as nyanyanyanyanyanyanya! /watch?v=RG5bESZaTQ0 about a year before the gif even existed. I guess it just proves people everywhere know a meme when they hear it!
Oh and you might also like this /watch?v=VIyDfh4410s
From about a week ago, at the Vocan Nico Night live event. We haven't forgotten it yet!
Community participation - doing something new with something else - just proves that NO ONE is creative
Watching for the English class IELTS 2021 😲
Over a decade later and that song still make me want to crawl out of my skin.
@JimMitchem Never say NO ONE!
Why didn't he give a speech explaining why youtube is censoring so much recently?
@sonoki82 You should have videoed it. I wonder how many times we can get this? Cats watching cats, watching cats, watching cats watching............
Hey Kevin, could you please get them to do something about the hordes of false DMCA & copyright violation flaggers?
FIRST TED VIDEO TO BE UPLOADED IN HD, and quite ironically it's about videos
Good to know.
he has the best job EVER!
I'm amazed that even TEDYouth is more meaningful than TEDWomen.
I wanna see this video go Viral!!
@analogious Yes but the unexpected factor also plays a role, and it's hard to create something unexpected without at least a little bit of creativity. Nyan Cat has a creative melody which is also very catchy, and even the double rainbow vid is wacky and original, which makes it unique.
I wonder if he sees concepts from Malcolm Gladwell's Tipping Point applying to this model. For instance, I can easily see the tastemakers being the connectors and the qualities of a video having a certain sticky factor to them.
Very Well Said Kevin!!!
Didn't answer the question
Yet he got a point.
how many hours of videos upload now in a minute?
Really good explanation.
the only thing that i dislike in this video is how he said that justin bieber started on youtube like if it was a good thing.
There's a big contradiction in what he's saying. This presentation proves that RUclips has changed nothing about how a piece of content gets popular. The same exact method of having a "tastemaker" mention something to make it popular is an ancient as massmedia. The only difference now is tastemakers reference things on new platforms instead of the traditional TV, newspapers, or other forms.
If anything this means digital media has given tastemakers even more influence on what we get to see.
I’m watching this for homewoRK
Entertainment priorities are forcing out users who provide real content and concerned pursuers of truth.
@Vids4Dinner This video is about why video's go viral...not about why people hate certain videos. That's why he didn't address it.
Great ideas presented in the most easy manner!
After watching the talk on introversion just a second ago, his statement that "we all want to be stars" seems really out of touch.
@MicMacGrass1 Yeah I see where you're coming from. The rest of the talk is okay though. It's not why I subscribed to the TED channel, I'm more interested in the talks about exact science, but nevertheless I find it interesting to see the take people have on these kinds of statistics. And large-scale human behavior is still a relatively new subject of investigation, so it's fascinating regardless of personal interests.
On nyan cat
'And then it went international'
'Shows japan nyan cat'
Nyan cat (or at least the word nyan) is from Japan already. It was already big on Japan only site NicoVideo.
So, if all this raw talent is so great, why is Google squashing us out next week?
@MicMacGrass1 He means that it's possible to show your idea to pretty much the whole world without anyone having to give you the green light, unlike in the TV business. Of course, just because you don't need that kind of green light, it doesn't mean you'll automatically be a hit sensation.
the sum up of the entire "Turning Point" by Gladwell!
What would be ironic is if this TED talk video was flagged and taken down on copyright claims.
Had some spit in his mouth when he said "completely" 0:40
RUclips is sinking and I'm jumping ship....soon. Reddit's becoming the new "it" site and it has FAR less restrictions.
This aged well. 😂
1:08 That moment when you have too much coffee.
just watched this video...not really sure if I learned anything about making viral videos...haha
DRK0114 I watch this video as motivation. It makes me realize that is not only work what you need to make it big
You need luck and someone to share your video to millions
@MartianStories Amen brother! Incidentally most changes were introduced under the cover of some vague notion of "new and improved". I can think of several of these right away.
It's very similar to how politicians attempt to declare more restrictive laws without the public's full awareness and hence resistance.
@MinotawrTV without him there'd be no youtube!!
@analogious Well creativity has some role to play in it because the tastemakers are only attracted to that which is unique.
First the algorithm has to want to show video. I have a video about Elon Musk and Arnold that I think is pretty good and timely.
with the amount of crap that gets featured on youtube and partner videos that aren't in any way interesting...they should fire this guy
@ennot You seem super angry. Jealous? In any case, everything he said is very true. Original or not. Just because you think you know something doesn't mean we can't talk about it.
It also points to how trivial our world and our culture have become. If this what will go down in history as the as the achievements of our time, I don't want to be a part of it.
If I were there I'd flag him for DMCA violation.
I like to watch what I enjoy not what the media tell me to enjoy, this is why I pretty much stopped watching tv
shout out to mr kalitar for having us watch this
Shoutout to my English course