What makes something go viral? | Dao Nguyen
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- Опубликовано: 8 сен 2024
- What's the secret to making content people love? Join BuzzFeed's Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos -- and learn more about how they've developed a system to understand how people use content to connect and create culture.
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Understanding what it is that makes people love certain types of content is definitely not an easy thing. My biggest takeaway from your video was the fact that what all viral videos have in common is their ability to bring people together around a any subject that produces an emotional response. Thanks for your help Dao.
❤
You explained it way better than she did, thnx!
This video was the opposite of Buzzfeeds content: very interesting.
Zahlenteufel1 the only thing good about buzzfeed is buzzfeed unsolved.
Yes, very useful advice in here :)
Jokes on you.
The top videos of TED Talks are opposite too: very interesting indeed.
Kudos for the Video clip! Apologies for chiming in, I am interested in your initial thoughts. Have you considered - Panhloe Dumbstruck Paramountcy (search on google)? It is a smashing exclusive product for make money promoting videos minus the normal expense. Ive heard some awesome things about it and my mate at very last got excellent results with it.✔️
This video actually explains a lot about Buzzfeed and similar sensational media. Rather than caring about the veracity or importance of the content distributed, Buzzfeed focuses on how said content affects people. It is this focus that leads many people like myself to get angry at the crap content they often publish, because as an analytical person, I care about the content, and I care when it's factually inaccurate or misleading. Buzzfeed just doesn't seem to care about this, because they're after the reactions they can get.
but the point is that you hold a minority of the community. And they can't make money out of the minority :)
The first viral phenomenon: the Nguyen surname among Vietnamese people.
Exposure to an unusual experience gives the drive (at the psychological level) to share the experience with others. This is programmed into our very being, neurologically-speaking. Our neurology has evolved to have a drive to share possible dangers with the tribe - communication is key in protecting the tribe. However, in the modern context, we continue to communicate even though it isn't necessarily for survival. Our drive to communicate dangers has evolved into a drive to communicate any experience we deem the rest of the tribe *hasn't experienced yet.*
The drive to "communicate information to others that they may not have experienced yet" can be seen in animals too. Dogs will bark when they see something unusual (a 'transient sensory phenomenon') such as seeing a squirrel after having not seen one for weeks/months. The very same drive to communicate unusual, and/or potentially dangerous things with the rest of the tribe IS the key to understanding how and why things go viral.
This is deep. Teach me more.
Jim Griffiths very cool. Teach me more too please
Bro email me itszachgriffin@gmail.com, this is very important
MOAAARRRR
Very good ideas. I wonder if you know more or know some books about the topic. Thanks.
the masses always have incredible power，but they also easy to be misguided.
I've learned to hate the comments section in TED talk videos.
glad to hear that at least one place people aren't shitlords
answer: being able to relate
Fascinating insight on how their cancer does so well.
Obviously I don't mean literally cancer, it's internet slang.
this lady is informing about a dangerous weapon actually
Weldras exactly, I wonder if anyone's paying attention
Someone...finally
What she is talking about is straight-up manipulation.
Very valuable information here.
Agreed!!!
king Dione yeah on Opposite Day
10/10
Would hire her as a ghost writer for my autobiography
bojack??
What is this, a crossover episode?
support from VietNam
vietnoy uniteeee!!
Yea there is whole branch of social science called memetics dedicated to this and studying how information spreads and sticks around in a culture. And yes this is where the origin of a "meme" comes from. If often miss used now a days.
Username Its not a new meaning though. Its a misinterpretation of it use since how its popularly used today is fairly close to its original purpose. Not a new meaning.
What's your point even? I don't get the motivation behind your post.
It is called semantic broadening, the meaning of the word has expanded to include more contexts. It doesn't matter that it's "close to its original [meaning]", you clearly see the distinction between the two meanings (otherwise you wouldn't have called it a misuse), making it a different definition of the word. I'm sorry you can't see the point, it's to explain how words change and that calling widely used new definitions a "misuse" is probably the result of a lack of understanding of how languages evolve.
Username The issue here is that the original meaning of the word has gotten lost to the public concerning a very important subject.
And to be frank I'm not quite following you. I understand that it *has* changed.
Again what's the motivation for posting all this?
PS: you might want to try coming off as less condescending next time if you actually care for people to take your argument you heart.
The first meaning hasn't gotten lost, it was rarely used by the public in the first place, only in select academic circles of anthropological studies.
The widespread use of the word meme to mean captioned pictures or whatever has not meant that anthropologists suddenly lack a word to describe an "idea, behavior, or style that spreads from person to person within a culture". This should infer that it is a semantic broadening. Calling it a misuse is not a good or correct description.
"you might want to try coming off as less condescending next time"
"What's your point even?"
Likewise.
as they say, "try to learn something new every day, well 3 years later, you continued to teach someone something. Thnak you
BuzzFeed has been very good at deconstructing the hunger of the internet audience for a an easy to consume, snackable content. Personally, I am not a fan, but I recognise the value in doing this for marketing purposes. They have made use of the tech + consumer habits + psychology and ended up with a relevant format. Marin
boiled down to one frame: 4:11 basically make sure you target these emotional responses
Is there anyone else who loves watching TED talks?
Nope
That's why the TED channel has 8.7 million subs
Ronaldo McSpicy a lot of subscribers are fake.
I dont think they are fake.
Ronaldo McSpicy I know for a fact that a lot of these subs are fake or inactive. So don´t count them.
Awesome! Thank you very much Dao Nguyen. It makes a lot of sense to me. Also I'd love to pretty much appreciate the persons translated this talk into Vietnamese. Much respect!
CGP Grey has a more lean and succinct video about the viral nature of memes. Both good to watch.
It's work on RUclips Creator too... Awesome! Thanks BuzzFeed & Nguyen!
this is it! new metric and new way we see and find connection of content, outcome and the data ...exciting!
Does anyone have "go further" links or research papers about cultural cartography ? I'm really interested in it !
Whoever is reading this, I hope your channel takes off! Remember you’re only 1 video away from your biggest hit.
-Butt Talks TV
You never see anything go bacterial. C'mon microbes--get with it!
This project is pure brilliance
Great info!
Awesome piece of information. Our mind is driving matter toward the 4IR
This video is amazing, thank you for this.
thank you
This video was and the speaker presentation was really interesting
So good. Thank you so much.
Loved this, many thanks for sharing! ❤❤🌹🌹🌹🌹
Saying "Gucci Gang" 1.000.000 times for charity
Did the performance have anything to do with the following buzzfeed already has? Can we get some data on low tier content creators?
thanks for sharing your experience ,
I am proud of being a Vietnamese
why
I'm just joking
Greeting from Vietnam. Well done
Việt Nam!!!!!!!!!!!!!
Awesome video - thanks!
I dont think we should worry too much about this
Please, extrapolate.
True tho
What makes something go viral?
A pen and an apple.
this was so good , i loved it .. ty
Incredible!
Very interesting! Im involved
That was actually amazing
Awesome...Simply.
Want to know why that video was so popular? It involved goats, and it was posted on the internet. It's as simple as that.
3:59 Cultural Cartography
The next step is to compensate people for their data, as Andrew Yang describes thoroughly today. #HumanityFirst #YangGang #DataDividend
Holy this is good stuff thank you
I know a better way.
Click 'HERE' to find out more !
This will change the way you think about going viral
Digital marketing is all about finding your target audience, and sometimes it feels like trying to find Waldo in a sea of social media profiles. Keep searching, my fellow marketers! 🔍🧐
Very Good!
Finally i have learn something new
Let's go viral
Very interesting
What are they thinking and what job is the viewer were doing Describes “me” helps you connect describe things, makes me feel...
7:20 “THE HUMBLE BRAG”
CULTURAL cartography
The message of the presentation is rife knowledge among content creators and just the tip of the iceberg.
Click-baiting content isn't good content, this is just a path towards good publicity and without real meat to back it up. Audiences will soon know this is nothing but of waste of time.
awesome!!
Excelent
Wonders of Time, The most exciting web. in the world is the pleasures in creative art videos.
is very thing have story. nice doing well.
Who else is watching this for online school?
I like it!
the concept of “content jobs” is very hbr and cool 👍🏾
Yes let's gooo!
Brilliant
BUZZFEED IS ABSOLUTE GARBAGE! GTFO THE INTERNET
Guys how can i get the full script??
wow!
this is genius
so insightful
Why Ted community never share the content of the slides that we watch?
The most surprising thing is that something Buttfeed did was actually interesting..
6:53 she represents what I dislike about buzzfeed.
If I knew what makes things viral, I'd be a meme lord by now.
Clubhouse founders took notes
Now imagine if BuzzFeed could actually use it 😂
And now i know why they say buzzfeed is cancer ! i totally approve,thanks for clarifying lady !
ew buzzfeed
When Normiefeed and Normiebook collaborates
WTF?
BuzzFeed has this weird knack of making mundane things famous.
A virus?
Pa shout out
Community engagement will make this video got demonetized.. sad truth
The real problem is that we can't just randomly come up with a problem statement.
To answer the question: My left stroke
This outcome is only applicable for live video. For pre recorded videos there is no secret formula.
Hello from Viet Nam
abonnés my friends
i need a creative career like you have
This is why people will stand in lines for nothing.
This I wanna see
Ted Talks ^_^
Sooo, we're challenging people to reverse engineer products to create a viral meme? Like what happens with patent and intellectual property theft? What happens if companies who siphon this information are hoodwinked with the wrong ingredients and recipes?
Early squad, where you at?
I hope there isn't Logan paul tectics in your talk
*dead person intensifies* xD
The algorithm obviously
March 25 2015
ideas worth sharing...this is successful, but the conclusion is so much focused on marketing for mediocre capitalistic companies.
Please take these tools and market climate protection!
Who came here after the EGG? #EGGgang
7:01 Very good video.... but i think 5,9 is 1,75-76, not 1,80, like the translate say!! ;)