this one is probably the most rambly of the bunch so far timestamps ⤵ 00:00 - Intro 00:29 - Reading a Comment 01:19 - Content Succeeds in a Group 02:36 - Solo Creation 03:29 - Why do we want to be in Agencies? 04:12 - Some Agencies Prey on our fears 05:01 - It's not required, though 06:41 - Group Servers/Events 08:00 - Be Authentic 08:24 - Put Yourself Out There 09:30 - Outro Stuff
One of the true reasons some agency's do so well is they set rules. Non of the Hololive girls give their political or social takes. You can safely go watch Gura and not worry that she is about to talk about politics or social causes. Its not that the girls don't have opinions on these things. It is that they are required to not talk about it by their job.
A lot of normal vtubers will also do this. Political conversations are banned within my discord or stream. Social causes less so, but a lot of agencies DO allow social conversation actually. There's a video clip out there about fubuki generally speaking on trans people that I've seen before, for instance. The only things they usually can't speak on are hateful things, or things that will cause a lot of pushback in bad ways. Basically, a lot of agencies have a 'don't get involved in drama' rule. Mine did too, but it's usually a general rule for myself anyway, so that sort of rule was pretty redundant 😂
Rina and I got each others' backs since elementary school. We’re open to collaborating, but we’ve met too many Fake People in our lives. Trust us, we spent a good portion of our childhood and preteens in Los Angeles, CA, USA. Yeah, we’re not into the dramas and sketchy practices people are involved with. If you’re going to join any group or agency, DO YOUR RESEARCH and KNOW THE PEOPLE who are inviting you. A lot of people don’t care about you, they only care about your resources you bring.
Love these videos!! For me, beyond the environment and forming bonds with others, it’s the idea of management that draws me. Hearing my own oshis talk about what their managers do for them, the help, it sounds so nice to have that
It’s always refreshing to hear your thoughts on these topics, and you just gave me an idea on a project (whenever I do start getting consistent 😜). Thanks again for the pep talk 🫡
You need to do one of these with a swimming pool background! So we can say: "Oh great Alpaca of the pool, what is your Wisdom?!" While I am still deadly afraid to ask people for stuff and collabs, I have definetly begun taking steps on making my own group of friends more of a thing. That being said I also am so shy that I will not belief people are my friend and I am just making a fool of myself in believing it is more then friendlyness. I do belief an agency or just a group for that matter would help with that. A group maybe even being more ideal. Where I think a Agency is better, is in the fact that the vtuber space has a near constant overlap between social and professional atmospheres. Having an agency can help you seperate that. A group will not always push you to be better, you can stagnate due to only receiving positive feedback. An Agency will push you to be better, your gen mates are a drive to keep up with them at least. And I think that is great. They don't grow you.. they make sure you aim for growth all the time. What I DO think most people miss is the knowledge if they want to be pros. They just want more eyes on them, without realising it will very much change how much pressure is on your plate. While there are companies/agencies out there I wish misfortune upon, a lot of missteps from companies come from us. We are so desperate to be seen, they CAN over ask. We want those friends and big numbers so bad we will sign any contract. So why would a company not try to push things as far as legally possible....or sometimes beyond. Companies are GOOD! But they would be GREAT if we just stopped overhyping them and see them as a ticket to fame!
@@koziitwo Damn that's actually crazy, I was just talking to some friends about how Sips and Strippin are still around and not tied to their Yogscast legacy. Makes me very happy that they're still doing well. I haven't really watched anything Yogscast related in a long time outside of a couple collabs but it's genuinely impressive that group and their people have been around as long as they have. They've made many formative memories I will forever cherish and sparked a fire in me that still burns.
I think that one could throw the Critical Role guys and gals out there as an example of a group finding success in streaming and RUclips. It's true that Matt Mercer probably could have been successful just on his own, making solo videos and whatnot, but with a group of interesting friends that share a common interest, they achieved way more together than just doing solo work with the occasional collab....
Honestly, I've been enjoying these long shorts, or abbreviated long form... or whatever you want to call it. You have valuable insight, and aren't afraid to call a spade a spade. Keep up the good work Kozii! I've noticed the change in your "comfort zone" this past year. Its a pity timezones and work don't allow me to more of your lives... But it is what it is.
Actually, VTubing started off without all of the agencies, the agencies came later. They also weren't very big at first, they popped off due to some pretty good clips, same as the vtubers that came before them. They were able to sustain that more easily, though, because of course.. money makes things easier, lmao. So, they became the main standard of vtubing over time! But you can definitely still succeed without them.
Content groups take advantage of the basic networking effect that typically the more people that know you, the faster you grow. One small example is that if a lot of people click your videos, it'll be recommended to more people, and a portion of those people will follow, and they'll start clicking your videos too, creating exponential growth. Literally like a snowball rolling down a snowy hill or a virus spreading through a crowded population. Similar effects with funding (spending money begets more money). That basic observation is often true, especially regarding small content creators, but it isn't always true for everyone and there can be various reasons for that. There may be various other benefits, but this is the benefit that scales hard and gives top corpos that huge advantage. The other benefits are relatively easy to figure out how to get when indie (friends, hiring people and managers, etc.), but that's not going to get you 100k+ subs on debut. If a new group's following just doesn't grow for whatever reason, it's likely to just collapse really fast since it takes more resources to sustain a company than for the people to just do things independently.
One thing i like to tell people is "Apply anyways even if they are not hiring" as a company has to be really fucking stupid to turn down a exceptional person just because they applied when the company was not hiring as there is no way in hell that they will still be looking for a job when you open auditions back up hoping for them to apply again and then. Hell even Hololive will hire someone they deem exceptional even if there are no open auditions at the time and the example i can think of off of the top of my head is Irys as if i recall correctly she was hired when there were no openings and before they had a policy of always open auditions again if i recall correctly But the important thing to remember is that companies love persistence for their employees or would be employees so even if you have to send in many applications every 3 months or so they will eventually get tired of you and either ban you from future auditionings for not following the rules of timing for auditioning or finally say yes. Either way they love persistence or perseverance whatever you wanna call it and they will have respect for you no matter the outcome, and even if they have a no exception policy they will make a exception if you are exceptional and won't stop bugging them by keep applying for a job with them
I wonder too if vtubers don't know what they are passionate about with streams or collaborations? Maybe they see what larger groups have built over a long period of time and want that success, so they copy. Great video! Thank you as always.
That's probably true too! There's a lot of things that creators just don't know or aren't sure about in general, we're all just trying to find ourselves and find what we want to do the most. It's hard when there's no guide for it all.
I think the problem with many vtuber agencies is that they completely own your model, and place a bunch of restrictions on the types of content you can make and who you can interact with. If you join a group like VShojo, you're still able to leave with your model and many of them freely interact with people outside the group as much as they do with people in the group. This freedom is what allowed them to attract many popular vtubers from other agencies and even already successful indies like Haruka and Geega. Many successful indies filian, Vedal, Vei, etc. also seem to prefer joining talent management companies like Mythic Talent, that can provide them with some of the benefits of joining a corpo without the expectations of collabing in a group or acting a certain way.
Not all agencies are like that, actually! A lot more than you'd expect recently have discovered that they really CAN'T just keep the same character and relaunch it later on, so they just allow the vtuber to leave with it. ..Of course, a lot have also decided to try anyway, out of greed. My agency was an adoption agency, and I actually know for a fact that a lot of friends of mine have contracts currently where they would continue to own their character even after leaving too. But it's for sure something that suuucks about most agencies. I'll try to talk about that in more detail at some point!
Better fit title "Why you need agency, but actually not" Important thing is you need to be good indie to get corpo invitation. At least promising entertainer. Kobo wasn't vtuber before Holo, but has a lot of energy. Both Lui and Kaela were office ladies that ran away from black companies. Lui succeeded only on 5th time. One issue nobody talk in this kind videos is impostor syndrome. Most vtubers are shut-ins. Being successful in corpo may grow them some insecurities. Anycolor grows impostor syndrome in livers intentionally. Amelia Watson hard case of this syndrome. Family issues, introvert, very popular, but doesn't have "talents" like other group members. They all the time saying that she's cute, she's great, but Amelia doesn't believe them, thinks they pity her. Man, watching her is entertaining, but listening her is kinda depressing. Big problem in vtubing is oversaturation. Most people still don't want, don't like or don't know this "anime girls". Agencies have access to bigger marketing and established fanbase. Hololice, Phase Connect and Idol Group doing big for border expansion of this vtubing bubble.
I did talk about imposter syndrome, just not by name. I mentioned that vtubers sometimes just don't think they're good enough overall, I was doing that while thinking about imposter syndrome itself.
Frankly, as much as I enjoy Holo over any other agency, I do wish the smaller corpos would emulate VShojo's model instead, as it feels healthier and less open to big fumbles.
this one is probably the most rambly of the bunch so far
timestamps ⤵
00:00 - Intro
00:29 - Reading a Comment
01:19 - Content Succeeds in a Group
02:36 - Solo Creation
03:29 - Why do we want to be in Agencies?
04:12 - Some Agencies Prey on our fears
05:01 - It's not required, though
06:41 - Group Servers/Events
08:00 - Be Authentic
08:24 - Put Yourself Out There
09:30 - Outro Stuff
00:29 my eyyyyyyyyyyyeeeeeeeeeeees 😩 it buuuuuuuuurns.
One of the true reasons some agency's do so well is they set rules. Non of the Hololive girls give their political or social takes. You can safely go watch Gura and not worry that she is about to talk about politics or social causes. Its not that the girls don't have opinions on these things. It is that they are required to not talk about it by their job.
A lot of normal vtubers will also do this. Political conversations are banned within my discord or stream. Social causes less so, but a lot of agencies DO allow social conversation actually. There's a video clip out there about fubuki generally speaking on trans people that I've seen before, for instance. The only things they usually can't speak on are hateful things, or things that will cause a lot of pushback in bad ways. Basically, a lot of agencies have a 'don't get involved in drama' rule. Mine did too, but it's usually a general rule for myself anyway, so that sort of rule was pretty redundant 😂
Rina and I got each others' backs since elementary school. We’re open to collaborating, but we’ve met too many Fake People in our lives. Trust us, we spent a good portion of our childhood and preteens in Los Angeles, CA, USA.
Yeah, we’re not into the dramas and sketchy practices people are involved with. If you’re going to join any group or agency, DO YOUR RESEARCH and KNOW THE PEOPLE who are inviting you. A lot of people don’t care about you, they only care about your resources you bring.
Love these videos!!
For me, beyond the environment and forming bonds with others, it’s the idea of management that draws me. Hearing my own oshis talk about what their managers do for them, the help, it sounds so nice to have that
TRUE, I totally spaced on actually talking about management, that's my fail 😔
@@koziitwo damn too bad you can’t just make a video on vtuber behind the scenes and managers and stuff~
It’s always refreshing to hear your thoughts on these topics, and you just gave me an idea on a project (whenever I do start getting consistent 😜).
Thanks again for the pep talk 🫡
You need to do one of these with a swimming pool background! So we can say: "Oh great Alpaca of the pool, what is your Wisdom?!"
While I am still deadly afraid to ask people for stuff and collabs, I have definetly begun taking steps on making my own group of friends more of a thing.
That being said I also am so shy that I will not belief people are my friend and I am just making a fool of myself in believing it is more then friendlyness.
I do belief an agency or just a group for that matter would help with that. A group maybe even being more ideal.
Where I think a Agency is better, is in the fact that the vtuber space has a near constant overlap between social and professional atmospheres.
Having an agency can help you seperate that. A group will not always push you to be better, you can stagnate due to only receiving positive feedback.
An Agency will push you to be better, your gen mates are a drive to keep up with them at least. And I think that is great. They don't grow you.. they make sure you aim for growth all the time.
What I DO think most people miss is the knowledge if they want to be pros. They just want more eyes on them, without realising it will very much change how much pressure is on your plate. While there are companies/agencies out there I wish misfortune upon, a lot of missteps from companies come from us. We are so desperate to be seen, they CAN over ask. We want those friends and big numbers so bad we will sign any contract. So why would a company not try to push things as far as legally possible....or sometimes beyond. Companies are GOOD! But they would be GREAT if we just stopped overhyping them and see them as a ticket to fame!
YOGSCAST MENTIONED!!!
That's the group that originally inspired me to get into content creation all those years ago lol
Love those goobers, I still watch sips these days!
@@koziitwo Damn that's actually crazy, I was just talking to some friends about how Sips and Strippin are still around and not tied to their Yogscast legacy. Makes me very happy that they're still doing well.
I haven't really watched anything Yogscast related in a long time outside of a couple collabs but it's genuinely impressive that group and their people have been around as long as they have. They've made many formative memories I will forever cherish and sparked a fire in me that still burns.
I think that one could throw the Critical Role guys and gals out there as an example of a group finding success in streaming and RUclips. It's true that Matt Mercer probably could have been successful just on his own, making solo videos and whatnot, but with a group of interesting friends that share a common interest, they achieved way more together than just doing solo work with the occasional collab....
Honestly, I've been enjoying these long shorts, or abbreviated long form... or whatever you want to call it. You have valuable insight, and aren't afraid to call a spade a spade. Keep up the good work Kozii! I've noticed the change in your "comfort zone" this past year. Its a pity timezones and work don't allow me to more of your lives... But it is what it is.
Vtubing is the way it is , because it started mainly in Japan and it was defined by the Japanese Idol culture including the agency culture
Actually, VTubing started off without all of the agencies, the agencies came later. They also weren't very big at first, they popped off due to some pretty good clips, same as the vtubers that came before them. They were able to sustain that more easily, though, because of course.. money makes things easier, lmao. So, they became the main standard of vtubing over time! But you can definitely still succeed without them.
Content groups take advantage of the basic networking effect that typically the more people that know you, the faster you grow. One small example is that if a lot of people click your videos, it'll be recommended to more people, and a portion of those people will follow, and they'll start clicking your videos too, creating exponential growth. Literally like a snowball rolling down a snowy hill or a virus spreading through a crowded population.
Similar effects with funding (spending money begets more money).
That basic observation is often true, especially regarding small content creators, but it isn't always true for everyone and there can be various reasons for that.
There may be various other benefits, but this is the benefit that scales hard and gives top corpos that huge advantage. The other benefits are relatively easy to figure out how to get when indie (friends, hiring people and managers, etc.), but that's not going to get you 100k+ subs on debut.
If a new group's following just doesn't grow for whatever reason, it's likely to just collapse really fast since it takes more resources to sustain a company than for the people to just do things independently.
One thing i like to tell people is "Apply anyways even if they are not hiring" as a company has to be really fucking stupid to turn down a exceptional person just because they applied when the company was not hiring as there is no way in hell that they will still be looking for a job when you open auditions back up hoping for them to apply again and then. Hell even Hololive will hire someone they deem exceptional even if there are no open auditions at the time and the example i can think of off of the top of my head is Irys as if i recall correctly she was hired when there were no openings and before they had a policy of always open auditions again if i recall correctly
But the important thing to remember is that companies love persistence for their employees or would be employees so even if you have to send in many applications every 3 months or so they will eventually get tired of you and either ban you from future auditionings for not following the rules of timing for auditioning or finally say yes. Either way they love persistence or perseverance whatever you wanna call it and they will have respect for you no matter the outcome, and even if they have a no exception policy they will make a exception if you are exceptional and won't stop bugging them by keep applying for a job with them
I wonder too if vtubers don't know what they are passionate about with streams or collaborations? Maybe they see what larger groups have built over a long period of time and want that success, so they copy. Great video! Thank you as always.
That's probably true too! There's a lot of things that creators just don't know or aren't sure about in general, we're all just trying to find ourselves and find what we want to do the most. It's hard when there's no guide for it all.
Right, no manual and the fear of having a huge audience of strangers. Not knowing will there be love and appreciation, or judgement and opinions.
I think the problem with many vtuber agencies is that they completely own your model, and place a bunch of restrictions on the types of content you can make and who you can interact with. If you join a group like VShojo, you're still able to leave with your model and many of them freely interact with people outside the group as much as they do with people in the group. This freedom is what allowed them to attract many popular vtubers from other agencies and even already successful indies like Haruka and Geega. Many successful indies filian, Vedal, Vei, etc. also seem to prefer joining talent management companies like Mythic Talent, that can provide them with some of the benefits of joining a corpo without the expectations of collabing in a group or acting a certain way.
Not all agencies are like that, actually! A lot more than you'd expect recently have discovered that they really CAN'T just keep the same character and relaunch it later on, so they just allow the vtuber to leave with it. ..Of course, a lot have also decided to try anyway, out of greed.
My agency was an adoption agency, and I actually know for a fact that a lot of friends of mine have contracts currently where they would continue to own their character even after leaving too. But it's for sure something that suuucks about most agencies. I'll try to talk about that in more detail at some point!
Better fit title "Why you need agency, but actually not"
Important thing is you need to be good indie to get corpo invitation. At least promising entertainer.
Kobo wasn't vtuber before Holo, but has a lot of energy. Both Lui and Kaela were office ladies that ran away from black companies. Lui succeeded only on 5th time.
One issue nobody talk in this kind videos is impostor syndrome. Most vtubers are shut-ins. Being successful in corpo may grow them some insecurities. Anycolor grows impostor syndrome in livers intentionally. Amelia Watson hard case of this syndrome. Family issues, introvert, very popular, but doesn't have "talents" like other group members. They all the time saying that she's cute, she's great, but Amelia doesn't believe them, thinks they pity her. Man, watching her is entertaining, but listening her is kinda depressing.
Big problem in vtubing is oversaturation. Most people still don't want, don't like or don't know this "anime girls". Agencies have access to bigger marketing and established fanbase. Hololice, Phase Connect and Idol Group doing big for border expansion of this vtubing bubble.
I did talk about imposter syndrome, just not by name. I mentioned that vtubers sometimes just don't think they're good enough overall, I was doing that while thinking about imposter syndrome itself.
Frankly, as much as I enjoy Holo over any other agency, I do wish the smaller corpos would emulate VShojo's model instead, as it feels healthier and less open to big fumbles.
2:52 fyi Lopi retired the Punkalopi channel and joined IdolEN as an "invader"
Yeh, I know! I rigged Enya's microphone asset, she's actually a friend of mine!