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Most of us that watch your channel are over into motorcycle's cars or just engines in general. I'm astounded that your sponsor is something completely and totally irrelevant to what most of us want and to your own channel. It really does take away your credibility because I don't enjoy watching your channel but you've got another one of those stupid sponsors that really don't provide anything different and certainly don't provide anything related to your channel not even remotely.. if you have to get a sponsor get one related to something I don't know to engines cars or something like that. Stupid.
Jag had to get rid of the Jaguar's face or someone might call them, especially the pink ones, a growler. Maybe more accurately a growler plug, but you get the idea.
Fella , there is no such thing as a " EXPERT " ESPECIALLY A SELF PROCLAIMED ONE , so get your head out your arse & get back to doing oil changes in the garage to keep your mug off the internet
Wow! I went from “never considering a Jaguar” in my lifetime to “really never considering a Jaguar” in my lifetime. The power of modern day transformative media knows no bounds.
It's not the only industry or sector of society going in that direction. I recently retired from the academic/education sector in Canada and it's been like this for a long time. In fact, what people now call 'woke' just refers to 'intersectional feminism' which is the origins of all this nonsense).
It's like a different dimension in quantum mechanics somehow materializing into ours, with their ultra unique melded version of both "The Producers" play and the "Tucker auto" on offer.
I remember when car advertising was doing one of two things: sell an aspiration or excitement in owning or driving it (this advert isn’t aspirational) or advertising its reasonable price and economy - for smaller cars. This obviously isn’t for that either.
When Jaguar came out with the slogan "Copy Nothing" you knew they were in trouble. Not only would a competent designer know that most of your design is a copy of something else, but if you try to copy nothing then you just end up repeating a 1000 mistakes somebody else already figured out was a bad idea.
Yeah, the "copy nothing" is still the most grading thing to me, since there are so many levels it seems like they have copied from feel more like a parody than real product/company/ad/executives.
They copied woke advertising, they copied abandonment of a good logo for something looking like it belongs on a makeup compact. They copied most major corps in abandonment of font for something super plain. They abandoned the bits which were NOT ordinary. Heritage, style, status.
The cabin splitting beam ... Won't that prevent the owner from getting head while driving? And, wasn't that really the reason to drive a Jag in the first place?
This is what happens when you get a glorified art teacher to design a vehicle. Model 00? It's sales figures and resale value. What inspired this, a trip to a tantric wellness retreat? Pass out the incense. I'm more convinced MBA is an acronym for Management By Asshooles
Calling it Type 00 (zero, zero) reminds me of Run Gun's score at the Olympics which was zero, zero, zero, and she calls herself a Doctor, and her Doctrine is in uselessness.
The best commentary so far. So glad I owned a Jag few years back - a beautiful XJ6 (X300) in BRG. It's 3.2L,straight 6 engine was a delight and was pretty pokey for such a heavy car. To see what Jaguar has become is heart-breaking .. RIP.
The chap who is explaining the idea , seems rather inarticulate to be given such a task . As for the car it might have faired better without the dire advertising . And sadly the rebranding exercise was not a wise move , if they had just shown in say black or grey and made it clear this is just an idea, as a way of gaining public opinion . I think the outcome would have been decidedly different . For lest we forget just how many went a bought the cyber truck , which proves how unpredictable the market can be . And even that has proven not to be that good in the real world , But now the die is cast and the chance of resurrecting this corpse is probably zero . 😊
A multi-level marketing company called Mary Kay in ‘Murica used to give pink Cadillacs to their highest earning grifters. Not a good look in my humble opinion but they hit the spot in that very niche market.
The Simpsons already showed us what happens when an unqualified person leads a car company. I didn't think they would make fiction into reality, but here we are.
Head on collision, air bags and front crumple zones save you, but then a lump of flying concrete, which was the back seat, flys into the back of yer skull, strawberry jamming it. Game over DEI driver or not!! Insane..
@@marcustankus4424 My thought is that a DEI person would not stupidity buy the EV Jaguar design by more than 15 DEI groups. They would have rocks in their head if they did.
Him and Elton John can afford this and want to express themselves that way. For the tiny target audience, it's too cheap to make business. They will perhaps present it as a discount Rolls but it's an overpriced misplaced vanity project,just to destroy Jaguar.
Lady Penelope Creighton-Ward would adore that new Jag - even Parker would find himself overwhelmed with desire. If Jag were to add two more front wheels - well jezus I'd be tempted 'me'self
Yes because two extra wheels oh why not have just one at front and two brass handles at the rear opps I offended one person it be jag wheel barrow. To use at alibaster mine
I'll be honest, I don't mind the exterior look of them. If I won a hundred mill on the lotto, I would buy one and have a big petrol motor put in it and a few other mods and drive it around all the trendy areas with no muffler.
Thankyou John, you're the first one to point out the bleeding obvious that the bonnet is stupidly long... as is the wheelbase. A good electric car is a compact one.
If we had been using rear-view cameras in cars up to now and someone suddenly invented the plane rear-view mirror we would be amazed at the advantages it provides. Not only does its field of view change automatically with head position it provides latency-free, eye-resolution, full-colour, stereo images that automatically adjust so the image on your retina closely matches the size of the image you would see looking backwards directly, and it does this regardless of how far your head is from the "display". The images are also projected so your eyes don't need to re-focus between frontal vision and the rear-view.
This is a design that was built by feelings rather than facts. It is a very high profile exhibition of DEI writ large. We will see how well that works out.
it would actually be funnier it everyone had just humoured them. 'world shattering', 'the peak of automotive design', 'a worthy descendant in the true jaguar tradition' and so on
The only good thing to ever come out of Jaguar was the independant rear end from the Series I and Series II sedans . Literally to come out , as in extract it from the car and use it in a custom project car you might be building . We used one in a heavily overpowered HQ Monaro Coupe . Did the trick . Nice work again John .
The teo Js are to express loyalty to the L and G “communities” and the long bonnet where one kind of car presents as another kind of car is a tribute to the T “community”. The low range , compared with a petrol or diesel car expresses solidarity with the premature ejaculation community. I’ll leave it to othe commenters to pull out other alphabet allyship expressions in the design.
Moe: "Moe's Tavern" Bart: "Hi is Rawdon there, last name Glover" Moe: "Hold on I'll check. Rawdon Glvoer? Hey everyone do we have a Raw Dong Lover in the house?" Barney: "I didn't know you were dating again Moe" Entire bar: *laughs* Moe: "Listen you little pipskeak, when I get my hands on you they won't be able to piece you back together Bart: Bwahahahahahahahaha! *hangs up*
Louie Spence or Elton John would drive a car like this and wouldn't be shy about it, however, they are in a tiny tiny demographic, no where near enough to sustain a large scale car manufacturer, it's insanity.
When I took one look at the Type 00 I thought "yep, even the weirdo tellytubby cosplayers in that ad were too embarrassed to be seen with that thing". And then they said the good news: this car will never actually be for sale. We can at least be relieved about that.
It seems hard to imagine they thought this concept was ideal even before the ad went over like a ton of bricks, more like had needed to present vehicle, but prior to ad's increased scrutiny of company wanted to do so in way that drew zero real analysis of car or company's position.
Sorry, just a Yank here, with a limited knowledge of British accents, but to me there seems to be something wrong with his speech pattern. The rhythm and clarity of his speech sounds like he's had his head in the oven. Other thoughts?
Range anxiety doesn't compare to the anxiety of driving a massive pink suppository. I didn't think anyone could come up with an EV uglier than Tesla. This makes the Clustertruck look good.
Do you know what is the saddest part about this? They put a lot of effort in the commercials, the cars, and yet the Jeep Wrangler is still the gayest vehicle know to man. They couldn`t even top that category.
No you didn't. Wrangler is a cute and usefull off road puppy. Please don't compare that to this. Let be rank it under such. Do agree I cringe at people that never go off the tarmac buying and driving such are a bit off in the head. But do not project that on the car.
They now say price will be 1,500 quid.Didnt know the pink pound was that strong.The steering wheel copied from the Austin Allegro puts the cherry on this pile of canine excrement.
Oh well another Pommie brand becomes irrelevant. The UK seems hell bent, England in particular, on disintegrating from the soul out. This is just a product of our acceptance of the concept of Postmodernism.
I think you need to look at this from a different angle. Jaguar is owned by Tata. India suffered immensely under British rule. Now Tata drives the quintessentially British brand into the ground. Could this be done on purpose as payback for past British atrocities? What better way to gain applause in the Indian homeland than to destroy the most iconic brand of the former oppressors. Tata might make more money in India by being known for this than they loose through the destruction of Jaguar.
From Wikipedia (I did not make this up): "Gerard Gabriel McGovern is a British car designer and the Chief Creative Officer for Jaguar Land Rover leading the Group's Design Studio at Gaydon, Warwickshire, creating concepts and new models."
@@YZJB Jeez, I feel like using that typical female ploy and saying: "If you don't understand I'm not going to explain it!" But I'll take your lack of understanding at face value ande explain. Many people have expressed the opinion that the promo video and the car design are 'gay' i.e. aimed at the LGTBQ community. Some of those folks (at least f****9132) think it's a laughable coincidence the design centre is based in Gay(don). In the same way some folks suspect Rawdon Glover is an anagram of Raw Dong Lover. Perhaps you don't find either funny 'cos you are that way inclined? Asking for a friend, you understand.
Great video John, the whole thing is an unmitigated disaster. I doubt if Jaguar will ever recover from this....blame really belongs with the HR department who hired the Frenchman in the first place and then Glover who is a company hopper from way back...never a good look on a CV. There's long been a conspiracy that Jezza (like that!) has wanted to dump the Jaguar brand all along...
First it was Bud Light, then Disney, then Harley, and now it's going to be Jaguar. As my dad used to say, "some people just have to learn the hard way", and I'm sure this effort will eventually fade into a distant memory along with the brand it once was.
Drive that thing on UK roads with all of our speed humps and potholes and it'll soon redesign that low-slung body shell to give more ground clearence thus enabling you to haul it onto the breakdown truck without grounding it....
The lad my son was best man for, works at JL. I had a chat to him on Saturday about this. His thoughts were that Jags aren't selling anyway, they need to do something or die. This is the last roll of the dice if it works, great, if not, well they were on the way out anyway. Personally if that car had of been BRG instead of shocking pink, it would have looked pretty good as a concept.
This stereotype that gay men like pink is precisely that -- a stereotype. Gay men in general like the same things that other men like and that often does not include making everything pink. We could even go (in this case) as far as to say the assumption of pink is itself almost a form of discrimination..
100%. Hooray. As a gay man I not only would never buy anything in pink, think the jaguar advert is hilariously inept. It’s obvious not only does the CEO like cliches and stereotypes, so do many in here.
There was a blue and a pink one in the photos, not so subtly the trans colours. Not that i have any inherent problem with trans people of course, just that its clear they are going all in on the DEI side of things.
@@creperanch8968. But I do not understand that object or aim either. I know of no gay person this appeals to nor would think the advert represents ‘them’. To me this advert looks as if it’s aimed at arty farty arts types. The sort that would call their children ‘Tarquin’ and ‘Prudence’.
It's the South Park goth kids joke yet again. We're going to demonstrate our non conformity by all dressing up and looking the same... We are going to copy nothing but use the colours and language of woke to show how different we are
Utterly hilarious - while simultaneously documenting the possibly final and tragic collapse of a once great marque. Of course one could well argue that Jaguar was gone by the early 70's - but at least there was some type of attempted (though increasingly more poorly done) ongoing homage to its glory days in the '50s and '60s that perhaps lasted into the first decade of the 21st century. As the long-term owner of one of the very first 500 E-Types produced in 1961, this is personally particularly sad for me to see. Mr. Cadogan, as a veteran mechanical and automotive engineer I can hear and confirm your very solid grasp of the physical fundamentals (and I have worked on many EV projects and share your views) - but I must pay you the highest compliment toward your gift of spoken language in communicating this to a much broader group. It is truly exceptional, and the raw humor that you very successfully inject into these fantastic videos - along with a colorful and clear portrayal of the "big picture" at various levels and in both the automotive world and society more generally - is simply without peer. Keep it coming sir!
The Faguar under bonnet space is set with two seats. One for the Factory DEI'ed Mechanic to maintain the vehicle while underway and the second seat will be for a Firefighter to address any Battery Thermal Runaway fires so that the driver need not stop when flames erupt.
Leaving apart the absurdity of that design, this concept will face severe regulatory hurdles. No rear window, but only a rear camera. No mirrors, only cameras. This is a totally new approach without precedence where it is totally unclear whether and how the regulatory institutions in US, EU a.s.o. will ever approve that. But obviously no regulatory clearance happened in advance before launching such a project. What if the camera system has an issue? Then the driver suddenly is left partially blind without any rear view. What if the cameras are suddenly jammed by mud, ice, snow? And given the fact that in the past Jaguar was not known as a pioneer in engineering high innovative but also high reliable car electronics, to put it mildly - that will not make one feel too confident.
Well, now’s the time to rush out and buy an ICE Jaguar. After watching this travesty unfold, the price of an “ordinary “ model will increase and be touted as “The Last Jaguars” As we wave goodbye to a sinking ship.
John, those different coloured stripes by the front arches (one is directly below the 'totem'') are rear view cameras too. How does it afford a good view from down there? Also they will get covered in water and dirt from the road in bad weather affecting visibility. They'll also be prone to stones chipping them. Great design 😆
It looks like what someone might propose to be the new FAB1 that parker would drive Lady Penelope from Thunderbirds in. Except I think Parker would refuse to drive it and Lady P would just Puke all over the back seat.
Parker is (silently) hung like a rogue elephant and had been hammering Lady P in the back seat of FAB1 for decades. The poor thing must be stretched like a council drain by now.
You're wrong on one thing, John: segregating people on the basis of their religion is not necessarily "completely unacceptable." Why should an evil, violent, oppressive, supremacist creed get a free pass just because it falls into the category of religion? Do neo-Nazis simply have to deify Hitler to become a protected group?
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Most of us that watch your channel are over into motorcycle's cars or just engines in general. I'm astounded that your sponsor is something completely and totally irrelevant to what most of us want and to your own channel. It really does take away your credibility because I don't enjoy watching your channel but you've got another one of those stupid sponsors that really don't provide anything different and certainly don't provide anything related to your channel not even remotely.. if you have to get a sponsor get one related to something I don't know to engines cars or something like that. Stupid.
Jag had to get rid of the Jaguar's face or someone might call them, especially the pink ones, a growler. Maybe more accurately a growler plug, but you get the idea.
Fella , there is no such thing as a " EXPERT " ESPECIALLY A SELF PROCLAIMED ONE , so get your head out your arse & get back to doing oil changes in the garage to keep your mug off the internet
My local Jaguar dealership has just transitioned itself into empty buildings and forcourt. Now that is minimalist design.
😂
Less is more…apparently
They're smashing net zero goals
They're actively trying to do away with the Dealers over time. But hey The Car looks like A stretched out Nissan GTR
The definition of 'copy nothing.'
Wow! I went from “never considering a Jaguar” in my lifetime to “really never considering a Jaguar” in my lifetime. The power of modern day transformative media knows no bounds.
Clarkson was right, car industry went to shit.
If one makes enough statements, some are bound to come true by chance. Agreed though, Jaguar seems to nosedive into the asphalt on this one.
End of the century - that's when things start going downhill.
It's not the only industry or sector of society going in that direction. I recently retired from the academic/education sector in Canada and it's been like this for a long time. In fact, what people now call 'woke' just refers to 'intersectional feminism' which is the origins of all this nonsense).
@@davidc1878Yeah , That blackfaced , closeted P.M. has definately got the handle on , feminism . 🧐
The more Jaguar speaks, the more insane they sound.
It's like a different dimension in quantum mechanics somehow materializing into ours, with their ultra unique melded version of both "The Producers" play and the "Tucker auto" on offer.
I don't know, it kind of makes sense: this is a car for idiots, designed by idiots and built by idiots. I'd say their sales pitch hits all the marks.
Mind that audience is nothing they present themselves to be. Thus also not anti capitalist in reality.
_It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt._
Mark Twain
I'm old enough to remember when advertising for cars was based on what the car was capable of doing.
The term "reimagining" makes me want to vomit
Me too. Unless I can 'reimagine' my age to 45...
Then I'm all for it.
@AutoExpertJC
👍🏻🤣🤣
Toyota has been holding the lead in that area for years
I remember when car advertising was doing one of two things: sell an aspiration or excitement in owning or driving it (this advert isn’t aspirational) or advertising its reasonable price and economy - for smaller cars. This obviously isn’t for that either.
Yeah and a pretty girl in a bikini and high heels draped over the hood. What happened to the world 😢😢😢😢😢
When Jaguar came out with the slogan "Copy Nothing" you knew they were in trouble. Not only would a competent designer know that most of your design is a copy of something else, but if you try to copy nothing then you just end up repeating a 1000 mistakes somebody else already figured out was a bad idea.
Correct, just ask Tesla with their Cybertruck body material
Yeah, the "copy nothing" is still the most grading thing to me, since there are so many levels it seems like they have copied from feel more like a parody than real product/company/ad/executives.
You should copy great design. Rather than 💩💩💩 Design
They copied woke advertising, they copied abandonment of a good logo for something looking like it belongs on a makeup compact. They copied most major corps in abandonment of font for something super plain.
They abandoned the bits which were NOT ordinary. Heritage, style, status.
I'm so glad you were able to put together so many words on this subject. I still remain speechless.
The cabin splitting beam ...
Won't that prevent the owner from getting head while driving?
And, wasn't that really the reason to drive a Jag in the first place?
Mk2 Escort van's' good enough😉
😐
yes, the Pope gave his blessing to this solution
What a comment, still 😂
@@Levenstone132oh, those were the days in the back of the van, never did find out her name!!
This is what happens when you get a glorified art teacher to design a vehicle. Model 00? It's sales figures and resale value. What inspired this, a trip to a tantric wellness retreat? Pass out the incense. I'm more convinced MBA is an acronym for Management By Asshooles
Calling it Type 00 (zero, zero) reminds me of Run Gun's score at the Olympics which was zero, zero, zero, and she calls herself a Doctor, and her Doctrine is in uselessness.
I live in a country that has a failed part time drama teacher as PM. God help us.
Good to know that one can fail and still achieve something in life.
The woke cult are living life like it's 1984. There is no past, just a never ending present in which the party is always right.
they were definitely thinking inside the box with this one
The best commentary so far. So glad I owned a Jag few years back - a beautiful XJ6 (X300) in BRG. It's 3.2L,straight 6 engine was a delight and was pretty pokey for such a heavy car. To see what Jaguar has become is heart-breaking .. RIP.
I drive an XJ6 for a day up to the snowfields years ago: still remember that experience.
Same. Glad I ticked the XJ off my list with the X358 - the last good looking XJ… and now they’ve gone full retard.
Jaguar is finished!
not a jaguar any more but a pooffycat
I don't give a damn for Jaguar, but it's tragic for their workforce.
The chap who is explaining the idea , seems rather inarticulate to be given such a task . As for the car it might have faired better without the dire advertising . And sadly the rebranding exercise was not a wise move , if they had just shown in say black or grey and made it clear this is just an idea, as a way of gaining public opinion . I think the outcome would have been decidedly different . For lest we forget just how many went a bought the cyber truck , which proves how unpredictable the market can be . And even that has proven not to be that good in the real world , But now the die is cast and the chance of resurrecting this corpse is probably zero . 😊
I own a Jaguar. 😪
@@dfor50 You should look for a class action suit against the company for the loss of value.
This is what the best of the best DEI can achieve
DEI is going out with a bang.
yep, straight white men never do anything dumb
To look good in pink a car has to be 7 meters long, have fins, be a convertible and be driven by an Elvis impersonator.
It's a pink shaft with two brass um totems opps I mean one upstanding member
Or Lady Penelope!
Parker and Lady Penelope looked sweet in their pink Rolls.
I think Parker managed it successfully, m’lady.
Pink Panther did ok too.
But the wins are few and far between.
A multi-level marketing company called Mary Kay in ‘Murica used to give pink Cadillacs to their highest earning grifters. Not a good look in my humble opinion but they hit the spot in that very niche market.
The Simpsons already showed us what happens when an unqualified person leads a car company. I didn't think they would make fiction into reality, but here we are.
The Homer, by Homer.
"Whatever Homer wants... Homer gets..."
The Simpsons is kind of known for calling out the future ahead of time.
The Simpson predicted President Trump.
I watched that episode you are correct.
Travertine stone in a car? Heavy and disintegrates into small sharp pieces in an accident. Nice one! 👌
Ah, perhaps an ingenious plot to get rid of a good number of they thems.
This is what happens when there is a woke boss that has more than 15 DEI groups to appease him, and rock won over paper and scissors.
It looks so hideous too! But, safety first. I hadn’t even thought about the risks you raised.
Head on collision, air bags and front crumple zones save you, but then a lump of flying concrete, which was the back seat, flys into the back of yer skull, strawberry jamming it.
Game over DEI driver or not!!
Insane..
@@marcustankus4424 My thought is that a DEI person would not stupidity buy the EV Jaguar design by more than 15 DEI groups. They would have rocks in their head if they did.
This has to be 100% the worst ever rebrand in history
Copy nothing sell nothing
Have a listen to the CEO, this car is for him. Just like Homer Simpson bankrupted his brothers car company with his design.
Homer designed a better car than "RawDongLover"'s gay Teletubby design team! 😎
Him and Elton John can afford this and want to express themselves that way. For the tiny target audience, it's too cheap to make business.
They will perhaps present it as a discount Rolls but it's an overpriced misplaced vanity project,just to destroy Jaguar.
@@Cloxxki Elton John actually likes cars and would never buy a POS like this.
@@CloxxkiElton has gone blind, but still wouldn't be seen buying or driving one of these lol
@@theprawn8401
"Elton has gone blind". Really? Him and Stevie Wonder should go on tour together. That wouldn't be gimmikey.
Thank you JaGuaR for providing such a rich and diverse source of commentary for John.
Lady Penelope Creighton-Ward would adore that new Jag - even Parker would find himself overwhelmed with desire. If Jag were to add two more front wheels - well jezus I'd be tempted 'me'self
Whoops said the same thing a minute or two after you. True that
Yes because two extra wheels oh why not have just one at front and two brass handles at the rear opps I offended one person it be jag wheel barrow. To use at alibaster mine
@@avanap8096 heh heh heh
Thunderbirds are go!
@@willatkins9686 FAB!
It looks better than the cyber dumpster, a compliment nobody strives for.
Yet somehow stupider. The CT didn’t have to live up to any legacy. This is Jaguar! I remember wanting to obtain one since 15. Now? Nah
It is a giant leap towards the stone age. Even a model T is more useful than this.
The T model Ford had brass as radiator as well.
And a model T is fixable .
The T has a way better suspension!
I'll be honest, I don't mind the exterior look of them. If I won a hundred mill on the lotto, I would buy one and have a big petrol motor put in it and a few other mods and drive it around all the trendy areas with no muffler.
Yeah nah, an old V8 Detroit 2stroke?
@@JohnQLambfree black paint job for the back half from the exhaust soot 😅
Noise pollution is going too far.
Thankyou John, you're the first one to point out the bleeding obvious that the bonnet is stupidly long... as is the wheelbase. A good electric car is a compact one.
The I-pace had much better proportions!
My Model 3 always impresses with how much storage it has for a short vehicle.
A good electric car is one in landfill
What about the zero ground clearance?
I guess Elon Musk didn't get your message before he dreamed up the cyber truck
If we had been using rear-view cameras in cars up to now and someone suddenly invented the plane rear-view mirror we would be amazed at the advantages it provides. Not only does its field of view change automatically with head position it provides latency-free, eye-resolution, full-colour, stereo images that automatically adjust so the image on your retina closely matches the size of the image you would see looking backwards directly, and it does this regardless of how far your head is from the "display". The images are also projected so your eyes don't need to re-focus between frontal vision and the rear-view.
Also, the vehicle behind can't see through the car to assess forward traffic, it'll be just like getting stuck behind a white van.
All I ever wanted was a Mk 2 Jag, drove one once. But MY GOD what the F.... is this thing.
An abomination, a travesty and a triple shit sandwich.
Monty Python's character Mr. Creosote chundering on everything then exploding is an appropriate response to Jaguar's relaunch.
Would like to see the multiple crash tests of this vehicle with the actual battery unit installed
Mary Kay must be doing well if they started giving away Jaguars instead of Cadillacs.
The ground clearance of that car coupled to the enormous battery makes it a bomb activated by a decent bump in the road.
Good luck over raised railroad crossings.
Sir William Lyons is spinning in his grave. This abomination has nothing in common with Jaguar's beautiful timeless designs of the past.
Outstanding commentary, When facts destroy stupidity ( fantasy ). Thanks John
This is a design that was built by feelings rather than facts. It is a very high profile exhibition of DEI writ large. We will see how well that works out.
Would make a great video:
Totem closet opens slowly to reveal a can of Bud Lite.
Raw Dong Lover has destroyed the brand. No one wants a Jaguar EV.
Do you think the reason they call it Type 00 is because the first reaction after seeing the concept was Oh Oh!
Type OMG
They forgot the seven lotus got that. Ohhh omg
Least not Brown call the chic oo latte log cabin
I think it's the amount of cars they're going to sell...🤔
Will the Type 00 be succeeded by the Type WTFBBQ!
it would actually be funnier it everyone had just humoured them. 'world shattering', 'the peak of automotive design', 'a worthy descendant in the true jaguar tradition' and so on
The only good thing to ever come out of Jaguar was the independant rear end from the Series I and Series II sedans . Literally to come out , as in extract it from the car and use it in a custom project car you might be building . We used one in a heavily overpowered HQ Monaro Coupe . Did the trick .
Nice work again John .
John Cadogan + Ocker + Jaguar = a match made in heaven
(could Jaguar have done ALL this work just for John Cadogan?)
The teo Js are to express loyalty to the L and G “communities” and the long bonnet where one kind of car presents as another kind of car is a tribute to the T “community”. The low range , compared with a petrol or diesel car expresses solidarity with the premature ejaculation community. I’ll leave it to othe commenters to pull out other alphabet allyship expressions in the design.
Even Barbie and Ken wouldn't be seen dead in that thing.
Moe: "Moe's Tavern"
Bart: "Hi is Rawdon there, last name Glover"
Moe: "Hold on I'll check. Rawdon Glvoer? Hey everyone do we have a Raw Dong Lover in the house?"
Barney: "I didn't know you were dating again Moe"
Entire bar: *laughs*
Moe: "Listen you little pipskeak, when I get my hands on you they won't be able to piece you back together
Bart: Bwahahahahahahahaha! *hangs up*
Anyone who drives a car like this has to be brave enough to endure all the laughter when they get out
Louie Spence or Elton John would drive a car like this and wouldn't be shy about it, however, they are in a tiny tiny demographic, no where near enough to sustain a large scale car manufacturer, it's insanity.
When I took one look at the Type 00 I thought "yep, even the weirdo tellytubby cosplayers in that ad were too embarrassed to be seen with that thing".
And then they said the good news: this car will never actually be for sale. We can at least be relieved about that.
Makes even the Edsel look good…
The men with their butterfly nets are going to be busy at Jaguar over the next few months collecting the executives
McGovern doesn't even come over as enthusiastic about his new product. Delivery from the Starmer school of presentation me thinks.
It seems hard to imagine they thought this concept was ideal even before the ad went over like a ton of bricks, more like had needed to present vehicle, but prior to ad's increased scrutiny of company wanted to do so in way that drew zero real analysis of car or company's position.
Sorry, just a Yank here, with a limited knowledge of British accents, but to me there seems to be something wrong with his speech pattern. The rhythm and clarity of his speech sounds like he's had his head in the oven. Other thoughts?
@@rrvancilful He's either tired or not enthusiastic at all.
@@rrvancilful It's hard to feign belief that a pile of shit is actually a gold nugget
It's now Faguar.
Or Gaguar...
Or Jabuar...
Or Jagayuar
😂😂😂
or Draguar or Transguar
Range anxiety doesn't compare to the anxiety of driving a massive pink suppository. I didn't think anyone could come up with an EV uglier than Tesla. This makes the Clustertruck look good.
Travertine? I've laid a good bit in my time. I hope they laid it on a good thick compacted road base and a couple of centimetres of mortar.
9 out of 10 men, that have laid travertine, prefer women.
Do you know what is the saddest part about this? They put a lot of effort in the commercials, the cars, and yet the Jeep Wrangler is still the gayest vehicle know to man. They couldn`t even top that category.
No you didn't. Wrangler is a cute and usefull off road puppy. Please don't compare that to this. Let be rank it under such. Do agree I cringe at people that never go off the tarmac buying and driving such are a bit off in the head. But do not project that on the car.
They now say price will be 1,500 quid.Didnt know the pink pound was that strong.The steering wheel copied from the Austin Allegro puts the cherry on this pile of canine excrement.
£130,000 +
I love the Totem idea! No longer have to carry a brick to throw out the window at the tailgater!! 👍👍👍 three thumbs up, lmfao 😂
Oh well another Pommie brand becomes irrelevant. The UK seems hell bent, England in particular, on disintegrating from the soul out. This is just a product of our acceptance of the concept of Postmodernism.
I think the steering wheel is that shape because they plan a fold down table in the final model.
I think you need to look at this from a different angle. Jaguar is owned by Tata. India suffered immensely under British rule. Now Tata drives the quintessentially British brand into the ground. Could this be done on purpose as payback for past British atrocities? What better way to gain applause in the Indian homeland than to destroy the most iconic brand of the former oppressors. Tata might make more money in India by being known for this than they loose through the destruction of Jaguar.
From Wikipedia (I did not make this up):
"Gerard Gabriel McGovern is a British car designer and the Chief Creative Officer for Jaguar Land Rover leading the Group's Design Studio at Gaydon, Warwickshire, creating concepts and new models."
Is that funny?
An Den?
@@YZJB Gaydon. Get it?
@@jeffreybean2960 JLR has been based in Gaydon for ages. Still don’t find it funny
@@YZJB Jeez, I feel like using that typical female ploy and saying: "If you don't understand I'm not going to explain it!" But I'll take your lack of understanding at face value ande explain. Many people have expressed the opinion that the promo video and the car design are 'gay' i.e. aimed at the LGTBQ community. Some of those folks (at least f****9132) think it's a laughable coincidence the design centre is based in Gay(don). In the same way some folks suspect Rawdon Glover is an anagram of Raw Dong Lover. Perhaps you don't find either funny 'cos you are that way inclined? Asking for a friend, you understand.
Splitting the passenger compartment removes the pimp from the pimp mobile.
The Hairdressers Wheel Design Sub Committee
Great video John, the whole thing is an unmitigated disaster. I doubt if Jaguar will ever recover from this....blame really belongs with the HR department who hired the Frenchman in the first place and then Glover who is a company hopper from way back...never a good look on a CV. There's long been a conspiracy that Jezza (like that!) has wanted to dump the Jaguar brand all along...
Re Jaguar’s “Reimagining” - I feel a South Park episode on its way.
First it was Bud Light, then Disney, then Harley, and now it's going to be Jaguar. As my dad used to say, "some people just have to learn the hard way", and I'm sure this effort will eventually fade into a distant memory along with the brand it once was.
The Simpsons covered this in the episode where homer simpson made a car
A better car, too! 😆
At least he put some cup holders in it.
The Simpsons predicted the future where we are now
So much to agree with, here-including the over-capitalisation of nouns in corporate copy. Drives me nuts.
As they say “Opinions are like assholes, everyone has got one and they all stink”😂
They were thinking of fearlessly building a car for Jimmy Saville.
Thanks John for another great video content
It takes a lifetime to build a brand, but business leaders today can destroy it in a nanosecond!
They didn’t loose the big cat logo… it slunk back into the jungle in disguise at what they wanted to stick it on.
Thank goodness you didn’t feel compelled to give a practical demonstration of the Manscaper. We can all sleep sounder.
Drive that thing on UK roads with all of our speed humps and potholes and it'll soon redesign that low-slung body shell to give more ground clearence thus enabling you to haul it onto the breakdown truck without grounding it....
The lad my son was best man for, works at JL. I had a chat to him on Saturday about this. His thoughts were that Jags aren't selling anyway, they need to do something or die. This is the last roll of the dice if it works, great, if not, well they were on the way out anyway. Personally if that car had of been BRG instead of shocking pink, it would have looked pretty good as a concept.
Honestly laughed so yard at the edit on this vid. A true horror movie 😂 well done
Could you fit a small ICE in that extra long bonnet? You know, as an additional totem?
This stereotype that gay men like pink is precisely that -- a stereotype. Gay men in general like the same things that other men like and that often does not include making everything pink. We could even go (in this case) as far as to say the assumption of pink is itself almost a form of discrimination..
100%. Hooray. As a gay man I not only would never buy anything in pink, think the jaguar advert is hilariously inept. It’s obvious not only does the CEO like cliches and stereotypes, so do many in here.
There was a blue and a pink one in the photos, not so subtly the trans colours. Not that i have any inherent problem with trans people of course, just that its clear they are going all in on the DEI side of things.
@@creperanch8968. But I do not understand that object or aim either. I know of no gay person this appeals to nor would think the advert represents ‘them’. To me this advert looks as if it’s aimed at arty farty arts types. The sort that would call their children ‘Tarquin’ and ‘Prudence’.
It's the South Park goth kids joke yet again. We're going to demonstrate our non conformity by all dressing up and looking the same... We are going to copy nothing but use the colours and language of woke to show how different we are
@@xr6lad Completely agree with you, I have a few gay & lesbian friends and none of them would give 2 hoots about it
Utterly hilarious - while simultaneously documenting the possibly final and tragic collapse of a once great marque. Of course one could well argue that Jaguar was gone by the early 70's - but at least there was some type of attempted (though increasingly more poorly done) ongoing homage to its glory days in the '50s and '60s that perhaps lasted into the first decade of the 21st century. As the long-term owner of one of the very first 500 E-Types produced in 1961, this is personally particularly sad for me to see. Mr. Cadogan, as a veteran mechanical and automotive engineer I can hear and confirm your very solid grasp of the physical fundamentals (and I have worked on many EV projects and share your views) - but I must pay you the highest compliment toward your gift of spoken language in communicating this to a much broader group. It is truly exceptional, and the raw humor that you very successfully inject into these fantastic videos - along with a colorful and clear portrayal of the "big picture" at various levels and in both the automotive world and society more generally - is simply without peer. Keep it coming sir!
Yes, it is a concept, but no way is travertine, alabaster, or brass in a cabin ever passing regulations or a crash test in any way, shape, or form.
Glossy plastic identifying as those materials will though.
It won't even pass the engineering department looking for every way to cut weight.
20 years ago my biggest complaint about car commercials was that they were all filmed on the same stretch of Highway 101 in Mt. Tamalpais State Park
$255,,000 brick.
My Brick, a 1978 Volvo 285 would beat that in a Cannonball Run.
The Faguar under bonnet space is set with two seats. One for the Factory DEI'ed Mechanic to maintain the vehicle while underway and the second seat will be for a Firefighter to address any Battery Thermal Runaway fires so that the driver need not stop when flames erupt.
I wanna know how the Injuns at Tata feel about soon seeing their beloved Jaaaag go down the travertine crapper.
Those clips of the promo commercial are downright scary taken like that. Those flashes of insanity are just too much at close range.
Museums will be fighting over this artifact to illustrate how to fuck up in spades
A case of Bud Light will be next to it.
The mirror.
It's now called a carbon neutral solar powered rear vision screen.
Being solar powered, it's not great in the dark.
Ha haaaaa best review I've heard yet! You get my vote for the forthcoming Vacant CEO job at Jaguar 👍🇬🇧
Leaving apart the absurdity of that design, this concept will face severe regulatory hurdles. No rear window, but only a rear camera. No mirrors, only cameras. This is a totally new approach without precedence where it is totally unclear whether and how the regulatory institutions in US, EU a.s.o. will ever approve that. But obviously no regulatory clearance happened in advance before launching such a project. What if the camera system has an issue? Then the driver suddenly is left partially blind without any rear view. What if the cameras are suddenly jammed by mud, ice, snow? And given the fact that in the past Jaguar was not known as a pioneer in engineering high innovative but also high reliable car electronics, to put it mildly - that will not make one feel too confident.
Good colour for an xu1 Torana.
Good colour for a dress that you aren't planning on coming home in. (Speaking from experience.)
@@AutoExpertJCBest monologue I’ve ever heard. You’re a complete as*hole…please, keep it up. 🇺🇸
@@AutoExpertJC Bullshit, John. We are not stupid. You have never worn a dress in your life! LOL
I just saw the XKR used in the James Bond movie. Seeing the 00 makes me vomit.
Gerrie looks completely out of his depth and has zero confidence in his own utterances 😮😢
Thanks!
Jaguar prototype in pink and blue pastel. Where is the rainbow one? Jaguar's new motto is "The Girly Man's Car."
Well, now’s the time to rush out and buy an ICE Jaguar.
After watching this travesty unfold, the price of an “ordinary “ model will increase and be touted as “The Last Jaguars”
As we wave goodbye to a sinking ship.
Luv the Skunk Works top👍
SR71 👍😎
@rickmorgan8856 Met a dude who worked on the assembly of it back in the day
John, those different coloured stripes by the front arches (one is directly below the 'totem'') are rear view cameras too. How does it afford a good view from down there? Also they will get covered in water and dirt from the road in bad weather affecting visibility. They'll also be prone to stones chipping them. Great design 😆
Wow, John! Please don't hold back. Tell us what you really think.
If this was a Batmobile, I'd be all for it. In any case, even if they put in the old 5.3L V12, it would be much lighter, I bet.
Is stone the new carbon fibre?
This kind of commentary goes hand in glove with Danger Dan RUclips commentary on weekly politics every Friday.
It looks like what someone might propose to be the new FAB1 that parker would drive Lady Penelope from Thunderbirds in. Except I think Parker would refuse to drive it and Lady P would just Puke all over the back seat.
I betchya they'd sic Team America onto it!
Parker is (silently) hung like a rogue elephant and had been hammering Lady P in the back seat of FAB1 for decades. The poor thing must be stretched like a council drain by now.
You're wrong on one thing, John: segregating people on the basis of their religion is not necessarily "completely unacceptable." Why should an evil, violent, oppressive, supremacist creed get a free pass just because it falls into the category of religion? Do neo-Nazis simply have to deify Hitler to become a protected group?