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As you had no interest in Jaguar prior to the recent advertisement, I have some information for you to consider. This rebranding is to prepare the market for Jaguar's transition to making all electric vehicles. To the best of my knowledge, in the history of the brand, they have never managed to produce a vehicle that got the electrics right.
@@pretentiouscritic6513 Regardless of what you think of their DEI policies, they still make shit cars though - my advise, for what it's worth as an ugly old bigot, spend your money elsewhere.
Its worth googling "Bud Light Marketing team" but don't be drinking coffee while reading it unless you like having it come out your nostrils and spray all over your screen.
My wife’s uncle is gay. For the last 20+ years he’s regularly upgraded his Jaguars to the latest models. He saw this advertisement and has decided to buy a Lexus for his next car purchase. He’s so sick of the LGBTQIA++++ politics and avoids any woke thinking regarding products.
Gays will be ok. They can blend in easily. Big difference. Whole 'nother game level. Trans people are getting the hate, because it's also fashionable now to do so. Gay is LGBTQIA+ on easy mode 😂
There you go. And that's how I imagine it. It used to be a luxury brand with an image. People who liked that image were gonna buy the car, no matter their orientation. We can assume, Jaguar already had LGBTQ customers. They may lose some now, like your uncle and they certainly lost many of the other ones. What was the point, really, besides the responsible people wanting to cater to their tribe. Whoever is clapping for this ad will probably not go and buy a Jaguar in the foreseeable future.
As gay guy, so am I. I hate all this LGBT bullshit and it's purposely set to cause upset and division, not acceptance. And as a huge petrol head,it's so offensive what they have done to Jag
Every gay male I’ve met bar one was not in the least bit camp. Why are these people trying to pretend that gay males are camp pansies? Isn’t that what people did when society persecuted these people? I couldn’t care less what someone does with their private bits, that’s their business and good luck to them. but I hate having this perverted extremism forced down our throats.
I have long noticed that people who are within the LBGTQ category tend to be spread all across the political spectrum, but the ones who loudly claim to represent them are all stuck at the extreme progressive end.
Still way more tolerant than actual intolerant societies . Funny how woke companies remove all lgbtq+ stuff in true intolerant countries, and don’t insult the customers there.
Woke cultists is the most intolerant people in existence... They are also racist, facist nazi, narsisistic bullies. And the woke always project all their own faults on other because they are idi0ts with 0 self insight.
First thing you say is the worst part, 'acting offended' while there isn't even reason to be offended. If CEO was actually smart, he'd know true jaguar drivers. No real jag/car enthusiast is gonna feel insulted by that miscarriage of a lgbt jag ceo and his little words, hes a murderer of a brand and all he can do is accept the fact😂
How to destroy a brand in 30 seconds, just like Tattler did when he said his jewellery was junk, company dead in 6 months. Oh ho sad it is to see Jaguar conform RIP.
Calling mass groups of people "vile, intolerant haters" is the action of someone who is themself a vile intolerant hater. His entire mindset can be summed up as simply as; "Love me or I will hate you"
Calling 99% of the fan base "vile, intolerant haters" and targeting the 1% of the population either too poor or too wealthy to buy their products, is imho, not the clever marketing move. Especially for a brand that has been on the verge of bankruptcy for 40 years, since the death of British Leyland. Or it is another example of absurd humour of which the English are experts and difficult to understand for the uninitiated.
@@pretentiouscritic6513 Lots of accusation based "virtue signaling" big words, missing the point of the exercise. Jaguar brand was intended for a specific audience, as are minivans, scooters, sub-compacts, Mini's, Volvo's etc... Jaguar missed the mark... as did you ! It's not like the new "target(?)" audience was going to buy Jaguar anyway... LOL
My doctor accused me of injecting testosterone because my total testosterone level was 2 x’s the normal level. I was very active and doing construction work at the time. I was able to retire at the age of 50 because of my work ethic and investments
I remember as a teenager I wanted the Jag so badly ... not because it was good, but because of what it did represent. Sorry for the brand, but it seems it's kinda in-line with the UK's trajectory to hell ..
I spent 45 years in the engineering industry including Jaguar and it was an unwritten, unspoken rule that you didn't say or do anything that would bring the company and its name into disrepute. Now these woke benders get paid vast amounts of money to do just that.
Unspoken rule? I have that in my contract, as does he. But higher ups are clueless bigots. I support what Jag is doing right now, their cars were shoddy and made by the people who don't have a clue what they are doing. Now even commercials show that.
Yep, to the point they even copy'n'paste their response to the backlash, calling detractors out with the classic liberal woke phrase "vile intolerant haters".
It's just a copy of haute European fashion trend from the 80's/90's. Oh yes, darling, androgyny and brooding faux-moody is so never done before. Such trend-setters!
It's not like they're making cars now anyway... just the "promise" of making a new kind of (fully electric) car in a year or two... Imagine shutting down revenue until you "soul search" to "figure yourself out" ... while the world keeps passing you by.
We are "vile, intolerant haters"? funny coming from a person threatening to fire anyone disagreeing with his course. Sounds rather vile and intolerant to me.
The CEO of Jaguar just put out a threat to everyone working at the company that they would be punished if anyone speaks up against their ad campaign-- about an ad saying it supports diversity-- just not diversity of thought. Everyone at Jaguar must think the same way or else be punished.
If this isn’t the signal to walk out the door, then they will be going down with the brand. What utter hypocrisy to threaten your own employees for their freedom of expression. I can feel their despair and distain at this utter madness even if their personal opinions are being suppressed.
@@Stuntman707 The smart ones are thinking. ops I "accidently" left a hand full of sand in all the gear boxes I just assembled and lose lug nuts in the sumps.
As a marketeer for over 30 years, this is about as bad as it gets! It can be fixed, but the board must take some firing action. Then, a frank admission that they got it wrong, STFU for 6 months and regroup. At this stage, the hole is so deep they will need the Police rescue squad...
@@DallasSDogger The problem is that sales of Jaguars were tanking, they have to move to electric and move away from the traditional market. Unfortunately the rebranding targeted an even more niche market, people without the money to buy their car. Anyway the target buyers are more likely to ride rainbow painted bicycles in their pink frocks to their white guilt seminars.
@@eddiejohnson4434 I'm not sure it's proof. Evidence perhaps. I knew someone named Christopher (Chris) Peacock, and if he'd had a brother he might have been called Drew. Admittedly Rawdon is an unusual boy's first name and he must know. Then again, given his seal of approval on the Jaguar re-brand, perhaps he is and it's a good ice-breaker when meeting those with a similar predilection for the first time?
“It’s not hate, it’s critical feedback “. 👏👏👏 That is exactly how it should be seen instead of throwing a tantrum and slinging insults at their target audience.
Rule no. one in advertising: If your promotional material fails, blame your audience, not your advertising department. Belittle your target audience somewhat, just to be sure that you pick up lost sales. But whatever you do, don't change your marketing strategy. Stick with it and show the market how wrong they are.
Dear Jaguar Boss, your new ad campaign/direction is geared towards less than 1% of worldwide population. The last time I checked, your job was to sell cars. AS MANY CARS AS POSSIBLE. It is professionally incompetent to use your marketing budget to pander to a statistically insignificant demographic. Some would say your actions are actually NOT in the best interest of the brand, or indeed, of your shareholders. In a very competitive sales environment, where Jaguar is doing worse than "struggling", devoting what marketing money you have in this manner is just......stupid. If you couldn't be successful marketing your brand to the 99%, it would seem to be obvious that switching to marketing to the 1% is a true step backwards and can only spell your demise. Board members are generally quite insistent when it comes to the level of performance expected form their CEO. This is how activist CEO's get fired. Read the room. Wokeness is NOT on the rise. Rather, it is being smacked down all across the globe. Rightly so too. Good luck. You are going to need it.
@@cynthiawilliams5090 honestly, probably clapping and back slaps all around. Nobody would publicly admit that it was shit, lest they be called bigots. Internally, however, they were probably all making a mental note to update their CV and start looking for new employment.
non genders dont have bottoms or suspension... the cars suspension consists of only unicorn dreams and hershey's kisses... they say it works perfectly fine and if you disagree, your vile and intolerant
Jag were finished as soon as they announced pure EV only at £120k. The glory days of Sir William are long gone, so sadly they are doomed, they are not the only ones
I cancelled 34 this morning (fleet buyer) and lost nothing. I was also very open in saying that their new direction doesn't align with our company image. I can't wait for the inevitable begging email over the next few days.
All they'd have to do is pretend the ad was a troll. But you know they WON'T! They're intentionally destroying the brand. The Woke Cult is just a tool of the globalist Marxist Ruling Class.
Tatata ….Lass mich rein, lass mich raus .. Ich lieb' dich nicht, du liebst mich nicht Ich lieb' dich nicht, du liebst mich nicht Ich lieb' dich nicht, du liebst mich nicht Ich lieb' dich nicht, du liebst mich nicht
Because Klaus Schwab gave the order directly to the top guy at Tata. Also, the original Indian genius that made Tata great died a few years ago - right about the time this ad was ordered.
@@artphotognhI'm not being a dick, but um.. tatas are genuinely terrible cars that shouldn't even be allowed on western roads.. The guy that made them was a genius?
As an owner of a truly magnificent XF diesel 2018 sedan looking to shift to a Jag SUV, I say...seeya folks. Not going to happen now. This just infuriated me as clearly my demographic is no longer valued by Jaguar.
I think the same could be said of Jaguar….. The Hitchhiker's Guide to the Galaxy defines the marketing devision of the Sirius Cybernetic Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes”.
@@mikeellis9720This all happened in Germany a hundred years ago. Because of who owns the media and websites like this its hard to say who or why exactly. Look at the books they burned
I have loved Jaguar for most of my 60 years. They were power & class with a little bit of caddish attitude. The rebrand is exactly what I hate & gives me the urge to buy an Aston Martin.
“Being a good person” as their CEO so piously puts it, includes understanding your customer base and not lecturing people about your supposed “virtue”. It also includes understanding and supporting the values of your own workforce, full of genuinely good people, rather than imposing an ideology on them. I’m sure Stalin thought he was a “good” person!
"Vile, intolerant haters". So, if anyone manufactures a product and it or its advertising fails, just call everyone that because, after all, that's what a 5 year-old would do. Name-calling!
Hilary Clinton demonstrated her intolerance with her "deplorables" comment. Seems like the Jaguar boss has a feminine side too (probably the backside).
Having gay relatives it’s very similar when they loose an argument they go into 5 year old mode. Main reason being they’ve never been married to a real female and haven’t had to get up at 3 in the morning to feet their offspring. Or had to repair their jag when to looses a top hose on the M25!
In the UK we bought Jaguars, Alfas, TVRs… not because they were the epitome of reliability or value for money, but because the brand, established over many years, created desirability. We tolerated all their idiosyncrasies because we loved owning and driving them; they symbolised success, driving pleasure, fun… but when a brand goes off on a tangent…
Let’s take them at their word. We are hateful and intolerant. And? How does that prevent you from just marketing the product? This guy is implying he can’t run a business until the whole world fits his definition of loving and tolerant.
They believe they can brow beat and shame society into accepting their perversion. How many employees will lose their jobs just so the CEO can push his social engineering agenda.
Outstanding example of how to Debrand your product. The majority of positive brand recognition and credibility associated with the brand, has been damaged with a single advertisement, and the response to the critique of the advertisement has been managed even more poorly than the advertisement itself. An excellent case study for all students and practitioners of marketing, and spin management.
As a prior Jag owner I was always waiting in the wings to go again when they fixed up that awful front grille that looks like a Groper , and when they got their reliability and resale sorted. Now they are in my never list unless they repair this debacle also
I had a Series 2 XJ and loved it. Every time I have changed cars I have looked to buy a Jag but not been able to like the offerings (such as the dire XJ40). I always lived in hope but now it seems a lost cause.
The ad was made to be hated. How long are we going to keep pretending this is just "incompetence" or the byproduct of out-of-touch CEOs? There are now dozens of examples of this marketing approach leading to the massive loss of money. Jaguar knew exactly what the outcome of this rebrand would be. It's time to engage this head on. The question we need to ask is, WHY would a 100 year-old company self destruct on purpose? What power and/or offering would entice a company to play this game with their brand? Speaking about this as if its just a "whoopsie" by management is a waste of time at this stage. Something much more devious is gong on.
Finally, this is indeed the most fundamental question. Why do corporations self-destruct ? They very well know that crap like this will cause controvërsy and much worse. They had their examples : Gillette, Bud Light, et al...so don't tell us they don't know. They know ×exactly× what tgey're doing. But question remains : WHY ? Brainwashed by the woke mob ? Blinded by ideology ? Corrupted by cultural Marxism ? I don't know.
EXACTLY! The globalist Marxist Ruling Class always follows the same path when imposing Marxism - a key part is destroying the shared history of the nation they're conquering, and getting rid of all symbols of national pride. They're weakening the resistence to tyranny - another reason they socially engineer to put only the most mentally unstable in positions of power & influence.
The Director is called Rawdon Glover ( Raw Dong Lover), he is openly queer. Jaguar moved to its new HQ in Gaydon, UK from Coventry after he took over. I kid you not
Halfwits who believe plant food emissions are anti green might still like it. John, he's in both opposing camps. Believes "plantfoof bad" and mocks faguar.
Beautifully expressed, John, and how instructive to consider those 1960’s ads with that classic slogan, underpinned by such achingly beautiful product as the E-type
IQ peaked in the 1880s. Every single measure of intelligence (Q) - and there are many - reflect this fact. Also, Liberalism runs rampant in the final stages of collapse.
I’ve been waiting all day for your take on this. I’m a gay man who mainly watches you for the occasional social issue video you make or how to buy a new car. I don’t even like cars that much. And yet I’m with you on all these social issues. Society down the loo.
I think the singlets were a hand me down from Right Said Fred. Jaguar (and Porsche) are enthusiast brands, and as the motorcycle industry has demonstrated, enthusiasts don't want electric. I recommend that when Tata have destroyed Jag's value, they give it to Sid Lal over at Royal Enfield and let him demonstrate how to turn a "legacy" British brand into a world-dominating manufacturer.
Nobody is confusing Jaguar's bizarre rebrand as creativity. Creativity is not dictated to from doctrine. What is dictated from doctrine is known as propaganda. Amongst the great many flaws in this rebrand, stands the obvious desperation, the overt bankrupt craving for attention, while lacking any genuine source for such attention and consideration. In the end this kind of posturing, and pretending only underscore the brand's awkward neediness. Alienating (clients) and coming across as posturing, awkward and needy is without doubt a terrible, flawed, and dysfunctional strategy. Especially for a luxury brand.
While reading your comment it came to me that if they should do the exact opposite of what they did, stand for the old conservative luxury cars that were their image, in the current environment, would actually be a type successful kind of "creative", against the doctrine, stance for the brand. Maybe some kind of scandal where they would publicly deny the EV transition and put a huge ICE engine on an old school inspired car would likely give them all the publicity they would need.
I didn't know that Tata Motors (India) owns Jaguar. "Tatas" is slang for breasts, according to Urban Dictionary - Tatas: "Breasts of utmost quality and/or girth and perkiness". Beautiful Bollywood Tatas should be part of the re-rebranding!
I can't wait for the next Bond film with it's DB-EV. I can see Bond standing in line at a charging station for 2 hours as people recharge their econo boxes. Maybe Bond will find a new ride. I suggest something manly, petrol and not gay. I'm glad my two 60s sports cars are an Austin Healey and an MG. I can't wait for the drag queen shows to be advertised at my Connecticut Draguar dealership. I think Road Kill had the right concept with their Jag and its blown V8, but the ceo misinterpreted Draguar and blown.
I think lots of folks who don’t know about the rebrand might not even realize this is an ad for the same car company. Nothing, including the new font/logo, points to the fact that this is for the car company. I would think this is for fashion, makeup, or hair care, but unsure what the actual product is.
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Ty for video. I had no interest in Jaguar but now I know some ugly old bigots who can't accept change despise them I will look into purchasing one.
Ex UK Deputy Prime Minister 2 Jags Prescott also died this week sadly.
As you had no interest in Jaguar prior to the recent advertisement, I have some information for you to consider. This rebranding is to prepare the market for Jaguar's transition to making all electric vehicles. To the best of my knowledge, in the history of the brand, they have never managed to produce a vehicle that got the electrics right.
The Lords of Darkness rule their electrons.
@@pretentiouscritic6513 Regardless of what you think of their DEI policies, they still make shit cars though - my advise, for what it's worth as an ugly old bigot, spend your money elsewhere.
The Jaguar boss seems to have forgotten the "vile Intolerant haters" also have another name; customers...
I think he was looking in a mirror and forgot the mic was "hot"
Wait until they see the "Vile, hateful" sales numbers to come...
Customers ? Not anymore.
EX "customers".
You don't have to worry about customers these days. If there is a problem, he will call the government and they will bail them out.
Good to see that the Bud Light Marketing team got new jobs!
That's actually true - the guy in charge of marketing apparently left Bud Light in 2020
@@steppingstones144it’s small world after all
Its worth googling "Bud Light Marketing team" but don't be drinking coffee while reading it unless you like having it come out your nostrils and spray all over your screen.
Think I can't destroy another iconic brand with a thirty second commercial? Hold my beer.
I'm sure Alissa Heinerscheid is in there somewhere!
My wife’s uncle is gay. For the last 20+ years he’s regularly upgraded his Jaguars to the latest models. He saw this advertisement and has decided to buy a Lexus for his next car purchase. He’s so sick of the LGBTQIA++++ politics and avoids any woke thinking regarding products.
Gays will be ok.
They can blend in easily. Big difference. Whole 'nother game level. Trans people are getting the hate, because it's also fashionable now to do so.
Gay is LGBTQIA+ on easy mode 😂
There you go. And that's how I imagine it. It used to be a luxury brand with an image. People who liked that image were gonna buy the car, no matter their orientation. We can assume, Jaguar already had LGBTQ customers. They may lose some now, like your uncle and they certainly lost many of the other ones. What was the point, really, besides the responsible people wanting to cater to their tribe. Whoever is clapping for this ad will probably not go and buy a Jaguar in the foreseeable future.
As gay guy, so am I. I hate all this LGBT bullshit and it's purposely set to cause upset and division, not acceptance. And as a huge petrol head,it's so offensive what they have done to Jag
Every gay male I’ve met bar one was not in the least bit camp. Why are these people trying to pretend that gay males are camp pansies? Isn’t that what people did when society persecuted these people? I couldn’t care less what someone does with their private bits, that’s their business and good luck to them. but I hate having this perverted extremism forced down our throats.
I have long noticed that people who are within the LBGTQ category tend to be spread all across the political spectrum, but the ones who loudly claim to represent them are all stuck at the extreme progressive end.
People ARE intolerant now.... Because we're sick of this S**T
Damn right, I'm 100% intolerant, tolerate it.
Yeah, I never thought about it, until it was shoved in my face in every TV program etc for decades. Now I'm sick of it.
Pretty sure Jaguar was counting on a Kamala win. Then thought, well what the heck, let's release it anyway. hahaha.
Still way more tolerant than actual intolerant societies . Funny how woke companies remove all lgbtq+ stuff in true intolerant countries, and don’t insult the customers there.
I am not intolerant , I chose to ignore it
I change my gender fluid every 12 months or 10,000km as per the manufacturers recommendation.
your trans identifies as... a trans
I hope you also change the filter.
It’s the rings you need to pay attention.
You can get a lot of wear on your ring…
Do not forget the blinkerfluid...❤
BTW it's British.. so Miles plzz. 😂
😂😂😂@@timh6845
The Jag boss is like that playwrite - "How was your play?" - "It was great, but the audience was a failure."
Best comment 😊
Raw Dong Lover! 😝
*One might receive a similar answer from Camela when asked about a recent election...*
Haha, just like the surgeon who said, "the surgery was a total success, but unfortunately the patient didn't make it".
Incredible the number of people who accuse others of “intolerance” can’t tolerate an opinion other than their own!
Exactly, so glad Trump one and will put a stop to this nonsense. Can you image how bad it would have gotten under another 4 years of Leftism?
Yes indeed.
perfect
Woke cultists is the most intolerant people in existence... They are also racist, facist nazi, narsisistic bullies. And the woke always project all their own faults on other because they are idi0ts with 0 self insight.
Sounds like the Democrat party here in ‘Murica.
Acting offended and calling me names isn't going to guilt or shame me into supporting a social-agenda that I do not support.
First thing you say is the worst part, 'acting offended' while there isn't even reason to be offended. If CEO was actually smart, he'd know true jaguar drivers. No real jag/car enthusiast is gonna feel insulted by that miscarriage of a lgbt jag ceo and his little words, hes a murderer of a brand and all he can do is accept the fact😂
I also think we should not also give mediocrity and bad practices a pass for being "anti-woke" either
Marketing people at Jaguar have forgotten they need to appeal to buyers, not insult them.
This ad needs to be used in all business and management classes on how companies ruin their brand image.
Except those probably classes are taught by more out-of-touch leftists
Always good to see a case study evolving live.
How to destroy a brand in 30 seconds, just like Tattler did when he said his jewellery was junk, company dead in 6 months. Oh ho sad it is to see Jaguar conform RIP.
I dont know. I want to buy some paint from the Jaguar company after that colourful ad
or, how to get the entire Internet talking about you
The new Jaguar ad is aimed at the Non-Buyany demographic.
Nicely done there Sir ..... bravo 👏
Ha!😂
yeah all 3 of them who could afford one
😂😂😂 Good one!
Nice, nice
People who disagree are "vile". How woke of you Jaguar.
Calling mass groups of people "vile, intolerant haters" is the action of someone who is themself a vile intolerant hater. His entire mindset can be summed up as simply as; "Love me or I will hate you"
Sounds like he took lessons from the British labour Government.
Calling 99% of the fan base "vile, intolerant haters" and targeting the 1% of the population either too poor or too wealthy to buy their products, is imho, not the clever marketing move.
Especially for a brand that has been on the verge of bankruptcy for 40 years, since the death of British Leyland.
Or it is another example of absurd humour of which the English are experts and difficult to understand for the uninitiated.
They want special status and special recognition... and "they" get irrationally hostile when they don't get it.
Yeah sure mate. I'm sure you are not the type to start some xenophobic/misogynistic rant after a few pints....
@@pretentiouscritic6513 Lots of accusation based "virtue signaling" big words, missing the point of the exercise. Jaguar brand was intended for a specific audience, as are minivans, scooters, sub-compacts, Mini's, Volvo's etc... Jaguar missed the mark... as did you ! It's not like the new "target(?)" audience was going to buy Jaguar anyway... LOL
No testosterone was used in the making of this ad.
No brain was used in the making of this ad.
Correction. No testosterone was wasted ...😂
My doctor accused me of injecting testosterone because my total testosterone level was 2 x’s the normal level. I was very active and doing construction work at the time. I was able to retire at the age of 50 because of my work ethic and investments
But a load of bollocks was😂😂😂😂😂😂
The ad is just gay.
I remember as a teenager I wanted the Jag so badly ... not because it was good, but because of what it did represent. Sorry for the brand, but it seems it's kinda in-line with the UK's trajectory to hell ..
I spent 45 years in the engineering industry including Jaguar and it was an unwritten, unspoken rule that you didn't say or do anything that would bring the company and its name into disrepute. Now these woke benders get paid vast amounts of money to do just that.
Man.. That's just sad 😢
Yeah... it's because men wore masks and got vaccinated like little girls... now they took your car away.
😂😂😂 … 😢😢😢
A screaming gay in charge 😂
Unspoken rule? I have that in my contract, as does he. But higher ups are clueless bigots.
I support what Jag is doing right now, their cars were shoddy and made by the people who don't have a clue what they are doing. Now even commercials show that.
>claims to copy nothing
>proceeds to copy every tired woke trope
Yep, to the point they even copy'n'paste their response to the backlash, calling detractors out with the classic liberal woke phrase "vile intolerant haters".
mElon Husk's Mars Fantasy x Star Trek
It's just a copy of haute European fashion trend from the 80's/90's. Oh yes, darling, androgyny and brooding faux-moody is so never done before. Such trend-setters!
Yeah . Exactly..................
they copied every john paul gautier perfume ad from the 90's with some added illiteracy and farm animals
The ad have me zero information about a jaguar vehicle, so it completely sucked straight away.
So glad you covered this mate.
It's not like they're making cars now anyway... just the "promise" of making a new kind of (fully electric) car in a year or two... Imagine shutting down revenue until you "soul search" to "figure yourself out" ... while the world keeps passing you by.
there are no vehicles
We are "vile, intolerant haters"? funny coming from a person threatening to fire anyone disagreeing with his course. Sounds rather vile and intolerant to me.
Imagine being an outspoken evangelical Christian working for this Jag exec? I’m guessing you might experience some intolerance.
S.O.P
I will keep my Vile, Intolerant and Hateful Money then. 😂😂😂
Also known as the pot calling the kettle black ! 🙂😂🤣
The CEO of Jaguar just put out a threat to everyone working at the company that they would be punished if anyone speaks up against their ad campaign-- about an ad saying it supports diversity-- just not diversity of thought. Everyone at Jaguar must think the same way or else be punished.
The employees likely are taking everything they can out the door before the door closes on them. Big lunch boxes.
@@kennethwers Those employees know that they are living on borrowed time.
If this isn’t the signal to walk out the door, then they will be going down with the brand. What utter hypocrisy to threaten your own employees for their freedom of expression. I can feel their despair and distain at this utter madness even if their personal opinions are being suppressed.
@@Stuntman707 The smart ones are thinking. ops I "accidently" left a hand full of sand in all the gear boxes I just assembled and lose lug nuts in the sumps.
@@somedumbozzie1539 Either that or writing expletives against the CEO inside the door panel and other places usually not seen by the owners.
As a marketeer for over 30 years, this is about as bad as it gets! It can be fixed, but the board must take some firing action. Then, a frank admission that they got it wrong, STFU for 6 months and regroup. At this stage, the hole is so deep they will need the Police rescue squad...
Yes, they should have apologised and said we made a mistake. Digging in, is not the way forward.
I suspect the problem is that two directors are camp gay males, and they’re pushing their own worldview on everyone.
Or saying "you all fell for the joke, here's the car (all black, 600bhp, driven by 007, right over the pink fairies/freaks in first commercial)
@@DallasSDogger The problem is that sales of Jaguars were tanking, they have to move to electric and move away from the traditional market. Unfortunately the rebranding targeted an even more niche market, people without the money to buy their car. Anyway the target buyers are more likely to ride rainbow painted bicycles in their pink frocks to their white guilt seminars.
@@zosothezephead837
We live in hope.
Abandoning your known customer base in favour of one that doesn't exist. What could possibly go wrong...............
😂😂😂😂
as a member from the FCKYU+ community we approve this message!
FCKYU+ community! 😂😂😂😂 Good one!!
This comment was so perfect, I had to copy it for the "Great Quotes" subfolder of my Apple Notes!
Instead of a leaping cat they will now feature a furry.
Yes - thanks hateer
Stealing that. Mine now 🤣
Anyone who calls someone “hater” is only proving their own ignorance.
The Jaguar boss is called Raw Dong Lover (although he prefers to punctuate it as Rawdon Glover). The picture becomes much clearer knowing this.
Surprised JC missed that one
He does love a big throbbing sausage
That's a baller observation right there 😂
Why would reality make this obvious pun? This is more proof we are in a simulation and the writers are getting hacky
@@eddiejohnson4434 I'm not sure it's proof. Evidence perhaps. I knew someone named Christopher (Chris) Peacock, and if he'd had a brother he might have been called Drew. Admittedly Rawdon is an unusual boy's first name and he must know. Then again, given his seal of approval on the Jaguar re-brand, perhaps he is and it's a good ice-breaker when meeting those with a similar predilection for the first time?
we're "vile, intolerant haters": yes, it's true and I'm proud being one.
I quite like being ordinary but if they try to delete me I will be very upset.
Yes sir, I’m there too and for bloody good reason……..I don’t want my grandchildren tainted by this trans shit
Good Man - Me to.
Pride is the most important thing for them, so ultimately they should aprove us too, for being brave and stuff
We are the new Me Too
“It’s not hate, it’s critical feedback “. 👏👏👏 That is exactly how it should be seen instead of throwing a tantrum and slinging insults at their target audience.
I’m feeling excluded, there weren’t any normal people in the ad
By 2024's performance so far, that is the normal these days. 2025 is going to be a hoot... 😂😂😂
@@ma-li3935I had already clicked out of the comment when my mind registered "Trump," so I had to come back & give my upvote!
An ad with normal people: ruclips.net/video/cQX-QXxwGvA/видео.html
Not very diverse!!!!
Rule no. one in advertising: If your promotional material fails, blame your audience, not your advertising department. Belittle your target audience somewhat, just to be sure that you pick up lost sales. But whatever you do, don't change your marketing strategy. Stick with it and show the market how wrong they are.
Rule #1 should be: If in a hole, cease digging.
@@AutoExpertJC Good rule. It could go next to market research, too.
Ah, straight out of the "Gillette advertisement manifesto" book. I heard it worked great for them.
@@yesicanhearyouclemfandango
I like 90 xjs . Which model do you like.
@@AutoExpertJC depends how accurate the artillery is John :D
Pure SAVAGE commentary! this is why I love this channel so much!
Dear Jaguar Boss, your new ad campaign/direction is geared towards less than 1% of worldwide population. The last time I checked, your job was to sell cars. AS MANY CARS AS POSSIBLE. It is professionally incompetent to use your marketing budget to pander to a statistically insignificant demographic. Some would say your actions are actually NOT in the best interest of the brand, or indeed, of your shareholders. In a very competitive sales environment, where Jaguar is doing worse than "struggling", devoting what marketing money you have in this manner is just......stupid. If you couldn't be successful marketing your brand to the 99%, it would seem to be obvious that switching to marketing to the 1% is a true step backwards and can only spell your demise. Board members are generally quite insistent when it comes to the level of performance expected form their CEO. This is how activist CEO's get fired.
Read the room. Wokeness is NOT on the rise. Rather, it is being smacked down all across the globe. Rightly so too. Good luck. You are going to need it.
It's also Land Rover that will be affected by this approach.
BMW, Audi, Volvo and Mercedes are breaking out the champagne, one competitor down, even if it didn't really hurt them.
Yes you wonder what was the reaction of the board at Jaguar when the ad was shown to them 😂😂😂love to have been a fly on the wall
Let the woke dickheads find out when thier companies collapse makes it more funny
@@cynthiawilliams5090 honestly, probably clapping and back slaps all around. Nobody would publicly admit that it was shit, lest they be called bigots. Internally, however, they were probably all making a mental note to update their CV and start looking for new employment.
Now I understand 'limp mode', when your wrists go weak and you can't steer, however I'm now terrified of 'bottoming out' on my suspension
non genders dont have bottoms or suspension... the cars suspension consists of only unicorn dreams and hershey's kisses... they say it works perfectly fine and if you disagree, your vile and intolerant
tht will be a bummer. for sure.
Wait until you blow a tranny in your Jag...
😂
Always make sure your bottom end has sufficient lubrication.
Jag were finished as soon as they announced pure EV only at £120k. The glory days of Sir William are long gone, so sadly they are doomed, they are not the only ones
My boss canceled his Jag order on Saturday and lost his deposit lol .
Better to lose your deposit than driving a gay advertisement.
Rather lose some cash than my dignity.
You cannot buy back your réputation.
I cancelled 34 this morning (fleet buyer) and lost nothing. I was also very open in saying that their new direction doesn't align with our company image.
I can't wait for the inevitable begging email over the next few days.
Jaguar, bringing a new meaning to “cancel culture”.
"My Faguar seems to have some serious issues this time"
😂love this one
😂😅🤣👍
FAGUAR... 😂😂😂
You could also go with GAG-uar too I suppose .
@@johncunningham4820 🤣🤣🤣
Brilliant video John, Looks like BudLight 2.0
Grace, Space and Pace? So yesterday. Today it's all about Woke, Joke and Go Broke.
Notice, notice, I like it!
All powered by farts and rainbows.
Best version I've seen yet!
"changed its pronouns to was and were" 🤣🤣🤣🤣🤣, inspired 👍
Say it loud: I'm INTOLERANT and PROUD!
Will he still be calling people "vile, intolerant haters" when he is switching the lights off and locking the door of his empty factory.
If they have a board I'm.guessing he will be fired and Andrew Tate will be the new ceo.
The soon the brand is gone the better.
Now I feel putting a sticker on the back of my Jaguar XF that says: "Vile, intolerant hater".
He won't care. Too busy enjoying his parting money.
@@pin65371 Looking for ward to seeing the new Jaguar Whyareyoupoor, gonna be great.
It only took 90 years to build the Jaguar brand ... I'm sure they can do it again !
All they'd have to do is pretend the ad was a troll. But you know they WON'T! They're intentionally destroying the brand. The Woke Cult is just a tool of the globalist Marxist Ruling Class.
But they never started from a position of being: "As queer as a bottle of crisps."
All the direct competition needs to do is release an advert saying "we sell cars, not ideologies"
Why haven’t the adults at Tata set the managers of Jaguar straight?
Tatata ….Lass mich rein, lass mich raus .. Ich lieb' dich nicht, du liebst mich nicht
Ich lieb' dich nicht, du liebst mich nicht
Ich lieb' dich nicht, du liebst mich nicht
Ich lieb' dich nicht, du liebst mich nicht
STRAIGHT???? are you kidding. did you see that jacket on sweetie at the awards? No going back or straight from what we see atm.
I have a feeling those managers are going to unemployed pretty soon.
Because Klaus Schwab gave the order directly to the top guy at Tata. Also, the original Indian genius that made Tata great died a few years ago - right about the time this ad was ordered.
@@artphotognhI'm not being a dick, but um.. tatas are genuinely terrible cars that shouldn't even be allowed on western roads..
The guy that made them was a genius?
From leaping jaguar to pink panther just like that
Exit, stage left!
LOL!
And with no teeth 😂😂😂😂
The pink panther is upset at your allegation.
dont insult the pink panther like that, at least he had class and self respect. also he would never slander his fans.
The CEO of Jaguar is also the CEO of Land Rover and Range Rover. So we should boycott Jaguar, Land Rover and Range Rover.
As an inhabitant of planet earth,I have no idea of what the message ,from these aliens, is intended to convey!
The message is "bend over, we're taking over, and we don't use lube".
🤡
Its easy; buy some other brand!
Volvo, we build cars for Earth people: ruclips.net/video/cQX-QXxwGvA/видео.html
Yeah, I thought I was watching a trailer for a new Dr Who movie....
So, not only do they put out a 💩 add...
They also insult their potential customers for complaining.
It's the liberal way.
Modern marketing 101?
As an owner of a truly magnificent XF diesel 2018 sedan looking to shift to a Jag SUV, I say...seeya folks. Not going to happen now. This just infuriated me as clearly my demographic is no longer valued by Jaguar.
A couple of months ago, I nearly bought an F Pace. Went for a BMW X5 instead - had a lucky escape. 😅🙏😅
No, Mr Bond; I expect you to cry!"
This deserves FAR MORE upvotes!
I think the same could be said of Jaguar…..
The Hitchhiker's Guide to the Galaxy defines the marketing devision of the Sirius Cybernetic Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes”.
Only their complaints department survived the general economic implosion of the company as a whole :)
I like their policy on insurance company directors even more....
😂😂😂😂😂
Have you guys seen what the German-Gay CEO of Harley-Davidson has done?
Kinda the same thing.
@@mikeellis9720This all happened in Germany a hundred years ago. Because of who owns the media and websites like this its hard to say who or why exactly. Look at the books they burned
I have loved Jaguar for most of my 60 years. They were power & class with a little bit of caddish attitude. The rebrand is exactly what I hate & gives me the urge to buy an Aston Martin.
It’s about time we fought back about this sick woke crap
These idiots obviously learn nothing. Go woke go broke Jaguar. 🏴🇬🇧🇦🇺
A brilliant and very eloquent analysis. Extremely funny and true. Brilliant!
“Being a good person” as their CEO so piously puts it, includes understanding your customer base and not lecturing people about your supposed “virtue”. It also includes understanding and supporting the values of your own workforce, full of genuinely good people, rather than imposing an ideology on them. I’m sure Stalin thought he was a “good” person!
Jaguar has been owned by the Indian multinational corporation TATA since 2008, 16 years.
"Vile, intolerant haters". So, if anyone manufactures a product and it or its advertising fails, just call everyone that because, after all, that's what a 5 year-old would do. Name-calling!
Hilary Clinton demonstrated her intolerance with her "deplorables" comment. Seems like the Jaguar boss has a feminine side too (probably the backside).
Having gay relatives it’s very similar when they loose an argument they go into 5 year old mode. Main reason being they’ve never been married to a real female and haven’t had to get up at 3 in the morning to feet their offspring. Or had to repair their jag when to looses a top hose on the M25!
Rawdog Glover has joined the ranks of other woke CEO's with a revolutionary marketing strategy and motto:
The customer is always wrong!
Someone must have forgotten Zoolander wasn't a documentary.
Classic Jags always look awesome, who would want a new one after that advert?.
Not the Krays that's for sure
Where to service the 2021 Jaguar XF I was considering?
@@CloxxkiTarget perhaps.
@@vincebagusauskas278 🤣
@@Cloxxki Taylor Square?
Always call the customer names and racists, that works so well!
That ad has guaranteed an increase in sales in jaguars competition.
You bet! I own a Jaguar XF but now looking around for a BMW 7
HARLEY DAVIDSON, BUD LIGHT, FAGUAR. 😢
Faguar 😂😂😂😂😂😂
Don’t forget Johnny Walker
Top spect Jaguar model should be named "Queer"
now why did I see FAT in that sentence...
Gillette
Seems they have taken Jaguar to the vets for a 'little' operation !
In the UK we bought Jaguars, Alfas, TVRs… not because they were the epitome of reliability or value for money, but because the brand, established over many years, created desirability. We tolerated all their idiosyncrasies because we loved owning and driving them; they symbolised success, driving pleasure, fun… but when a brand goes off on a tangent…
Let’s take them at their word. We are hateful and intolerant. And? How does that prevent you from just marketing the product? This guy is implying he can’t run a business until the whole world fits his definition of loving and tolerant.
They believe they can brow beat and shame society into accepting their perversion. How many employees will lose their jobs just so the CEO can push his social engineering agenda.
Outstanding example of how to Debrand your product. The majority of positive brand recognition and credibility associated with the brand, has been damaged with a single advertisement, and the response to the critique of the advertisement has been managed even more poorly than the advertisement itself. An excellent case study for all students and practitioners of marketing, and spin management.
As a prior Jag owner I was always waiting in the wings to go again when they fixed up that awful front grille that looks like a Groper , and when they got their reliability and resale sorted. Now they are in my never list unless they repair this debacle also
I had a Series 2 XJ and loved it. Every time I have changed cars I have looked to buy a Jag but not been able to like the offerings (such as the dire XJ40). I always lived in hope but now it seems a lost cause.
The ad was made to be hated. How long are we going to keep pretending this is just "incompetence" or the byproduct of out-of-touch CEOs? There are now dozens of examples of this marketing approach leading to the massive loss of money. Jaguar knew exactly what the outcome of this rebrand would be. It's time to engage this head on. The question we need to ask is, WHY would a 100 year-old company self destruct on purpose? What power and/or offering would entice a company to play this game with their brand? Speaking about this as if its just a "whoopsie" by management is a waste of time at this stage. Something much more devious is gong on.
Sweet Baby Inc
Perhaps a strong short position before the ad was released.
Finally, this is indeed the most fundamental question. Why do corporations self-destruct ? They very well know that crap like this will cause controvërsy and much worse. They had their examples : Gillette, Bud Light, et al...so don't tell us they don't know. They know ×exactly× what tgey're doing. But question remains : WHY ?
Brainwashed by the woke mob ? Blinded by ideology ? Corrupted by cultural Marxism ? I don't know.
EXACTLY! The globalist Marxist Ruling Class always follows the same path when imposing Marxism - a key part is destroying the shared history of the nation they're conquering, and getting rid of all symbols of national pride. They're weakening the resistence to tyranny - another reason they socially engineer to put only the most mentally unstable in positions of power & influence.
Maybe they just want to plough all their resources into LandRover and ditch Jaguar completeley?
South Park:
Perhaps Jaguar took the South Park episode with Mr Herbert Garrison and his “new vehicle” far too seriously…
On the plus side it comes fitted with Gaydar as standard though.
Silly rabbit, gaydar in your motorcar keeps you straight on the highway in the form of lane assist.
Comes with a buttplug for gas cap
Very convenient. I feel sorry for all the guys that own Jaguars being labelled as having gay cars.
Tells us all we need to know about the advertising industry and CEOs.
The Director is called Rawdon Glover ( Raw Dong Lover), he is openly queer. Jaguar moved to its new HQ in Gaydon, UK from Coventry after he took over. I kid you not
Jaguar hold my Bud Light.
This Jaguar commercial perfectly encapsulates why Trump won and why the right is winning more and more in western nations.
The Left Don’t understand why their Shit Ideas are hated. 😂😂😂
Good to see the CEO is so tolerant of people who don’t agree with him.
Only halfwits that took multiple jabs would go for this... OH wait...
ok moron
Halfwits who believe plant food emissions are anti green might still like it. John, he's in both opposing camps. Believes "plantfoof bad" and mocks faguar.
I currently have 4 Jags. I guess I'm going to buy a new wardrobe and start saving for an operation.
It's okay I see myself and poted plant .get head scarf u can deny say it's bandana I did .I chould tie it right opps
Even one Jag makes you gay... so four!!!
If you are that soft, you probably should have the operation.
I was about to say. They couldn't even get the grammar right.
Create exuberance (noun)
Live vividly (adverb)
Beautifully expressed, John, and how instructive to consider those 1960’s ads with that classic slogan, underpinned by such achingly beautiful product as the E-type
I think that Mr Cadogan was unfair when he described the leadership at Jaguar as "out of touch, unrepresentative muppets" because muppets are likable.
Calling people who hate the ad names will do a lot more damage to the brand than the
ad itself.
The new logo looks like when I tired to make my initials “look cool” in middle school
the new logo is terrible.
We're done as a species...
IQ peaked in the 1880s. Every single measure of intelligence (Q) - and there are many - reflect this fact. Also, Liberalism runs rampant in the final stages of collapse.
I wonder who the CEO is going to blame when the sales go through the floor and he's dismissed from the company.
I’ve been waiting all day for your take on this. I’m a gay man who mainly watches you for the occasional social issue video you make or how to buy a new car. I don’t even like cars that much. And yet I’m with you on all these social issues. Society down the loo.
Good for you.
I've seen a version of the new Jaguar logo where the "J" was turned into an "F". That says it all.
As if Jaguar was not struggling with their crappy cars, now Faguar will finish the job.
😂
Most gay people will laugh at Jags woke crap so insulting all gay people like that is pathetic.
I thought it was a "D" .
@@chazsach6594 J->Dr works
"vile, intolerant haters" ... since I've been re-branded as such, I will do my best to live up to it.
I think the singlets were a hand me down from Right Said Fred. Jaguar (and Porsche) are enthusiast brands, and as the motorcycle industry has demonstrated, enthusiasts don't want electric. I recommend that when Tata have destroyed Jag's value, they give it to Sid Lal over at Royal Enfield and let him demonstrate how to turn a "legacy" British brand into a world-dominating manufacturer.
Nobody is confusing Jaguar's bizarre rebrand as creativity. Creativity is not dictated to from doctrine. What is dictated from doctrine is known as propaganda.
Amongst the great many flaws in this rebrand, stands the obvious desperation, the overt bankrupt craving for attention, while lacking any genuine source for such attention and consideration. In the end this kind of posturing, and pretending only underscore the brand's awkward neediness.
Alienating (clients) and coming across as posturing, awkward and needy is without doubt a terrible, flawed, and dysfunctional strategy. Especially for a luxury brand.
Where the hell do you get off applying such analytical and insightful critiques....that's illegal.
Doesn't really matter. Faguar have gone all electric, they were already dead in the water. This just put the nail in the coffin sooner.
While reading your comment it came to me that if they should do the exact opposite of what they did, stand for the old conservative luxury cars that were their image, in the current environment, would actually be a type successful kind of "creative", against the doctrine, stance for the brand.
Maybe some kind of scandal where they would publicly deny the EV transition and put a huge ICE engine on an old school inspired car would likely give them all the publicity they would need.
I didn't know that Tata Motors (India) owns Jaguar.
"Tatas" is slang for breasts, according to Urban Dictionary - Tatas: "Breasts of utmost quality and/or girth and perkiness".
Beautiful Bollywood Tatas should be part of the re-rebranding!
I thought it was potatoes.
@@zosothezephead837 Them's Taters.
Tata motors senior died. It seems jaguar took advantage of the gap in management and pushed forward with some bs Tata wouldn't have approved of.
@@G-Man01 Ratan Naval Tata (28 Dec 1937 - 9 Oct 2024)
I guess all the cars broke down on the way to the film set.
95% of all Jaguars ever produced are still on the road. The other 5% actually made it home safely.
They drove BMW instead of Jaguar
Jaguar...just identified as my enemy....I was a potential customer....Now they tell me....I am now a vile hater.
I can't wait for the next Bond film with it's DB-EV. I can see Bond standing in line at a charging station for 2 hours as people recharge their econo boxes.
Maybe Bond will find a new ride. I suggest something manly, petrol and not gay.
I'm glad my two 60s sports cars are an Austin Healey and an MG.
I can't wait for the drag queen shows to be advertised at my Connecticut Draguar dealership.
I think Road Kill had the right concept with their Jag and its blown V8, but the ceo misinterpreted Draguar and blown.
“Was were”. Simply brilliant.
It's hard to comprehend the depth of Emperor's New Clothes groupthink inside the Jaguar management.
It's the modern way - when you're rightly called out, don't fess up, just double down.
Thirty-second full-colour suicide note by Jaguar. I bought my first 44 years ago. Ran them ever since. Won't be buying another!
How can anyone, who isn't insane, make sense of that advertising. Farwell el Jaguar, was nice knowing you.
I think lots of folks who don’t know about the rebrand might not even realize this is an ad for the same car company. Nothing, including the new font/logo, points to the fact that this is for the car company. I would think this is for fashion, makeup, or hair care, but unsure what the actual product is.