The Tragic Collapse of NIJISANJI Indonesia
HTML-код
- Опубликовано: 15 окт 2024
- Nijisanji Indonesia was the first Japanese VTuber Indonesia that exploded in the scale that it did. One that had potential, but ultimately did not reach it. And in this video, we delve into why and how that happened
Like and subscribe for more content! It really helps a lot. This channel's purpose is to archive important moments, history, and cultures in the VTubing industry. These include influential figures, memes, milestones, decisions, and trends. Basically, I'm a historian but for VTubers. If you think I missed something, drop a comment!
My Socials:
DISCORD: / discord
TWITTER: / vtuberhistorian-
Donation Links: streamelements...
If you want to add or correct information in the video, please do it on this comment thread.
If nijisanji main branch didn't force-merge indonesia and korea branches with its own,they may can grew larger and better.
To support financial aspect of argument. Indonesia financial condition itself is really bad compared to dollar. $1 in Indonesia can afford two dinner, that's why barely Indonesia viewer willing to give donation.
One way to be financially stable in Indonesia Vtuber market is to have as much susbs as possible like Kobo and Ollie did, but it's way more difficult compare to just aim for EN market. This argument also the reason why Reine and Anya as Ollie's genmate decide to stream mostly in EN or JP.
Sorry for mess words. I'm bad at talking
Also, Mika and the tax thing.
since you said it in the video, the Spanish mainstream is being penetrated by Idol-ES, form Idol Corp.
Not to add or correct the information here. Just want to say i really like you narrative and information that you presented.
Otsukaresama deshita🤝
I remember when NijiID created some big events like the NijiID anniversaries & Indonesian independence days, and the staff were actually helping
And Waiting for Breaking Fast on Ramadhan Month program
@@dex6528 Personally, this is my favorite campaign. It is the best campaign created by the ID VTubers for the Indonesian audience.
shame about Hana Macchia. She basically hit the ground running, gaining quick popularity with her fantastic DooM streams and the streams with her dad. waste of potential is exactly how I'd describe it
I would KILL to have Hana succeed. I really would. Like imagine Hana as a well known ID Miss Worldwide known as Hana?
I am hoping that she is just quitting nijisanji and go indie. Even if she is getting popular now, nijisanji would have just suck the life out of her.
and that one leak about hana macchia too bro
she really went down bad
On one hand, I really did enjoy the streams that Hana did with her dad. It brought in quite a bit of humor into the gameplay. But when it comes down to it, her dad wasn't apart of Niji, and Hana probably didn't want the fanbase to always ask "where is your dad?" when she was suppose to be the main talent.
But that's the thing, sometimes it can be harder to do anything solo. If you have a duo that can work well with each other, then the fanbase could see that.
I mean, I couldn't follow the ID branch much because I didn't know the language. Wish there was a universal translator, so that I could understand anyone, but we aren't there yet. So, when I can I have English, or at least English subtitles, then I'm good. When Hana and Bon sometimes did english streams, those were good too.
But since Niji showed their true "colors", I've kind of given up on them as an agency. I just feel sorry for the talents that are suffering because of their terrible company.
@@juthut9890leak?
Edit: nevermind I found it, dear God that is not the perception I had of them lmao
I just feel bad for every NijiID's livers, they're so funny, especially when they're together.
It's not a collab, they're just invading each others. Just like Riksa who invaded their homes by climbing their window
It feels like they're just chilling with their homies... Hope they can reunited again one day
is that in cia stream with taka? when riksa climb to second floor and the ladder is gone?? and i kinda wonder where cia and taka go, are they gonna comeback
@@kaiFaizi Taka is already streaming on his PL Xander Walherich, as for Cia afaik she doesn't really stream much, more into working as illustrator
@@kaiFaizi I can give you um.. a "hint" as to where taka and (possibly) cia went 👀👀
@@blipblop8391 I need hint for cia qwq
@@blipblop8391 i need that hint please, i really want to see them again
you dont know how heartbreaking it was, when the Holo ID members, especially Gen 1, said goodbye 1 by 1 to the Niji ID members who graduate
I don't play Monster Hunter but when Iofi said that she won't have Monhun friends to play with anymore it made me cry a little bit
I'll say this: there was seemingly no one wants to graduate from NijiID before the merger, heck we were expecting a new wave because a video made by a youtuber visiting Niji office in Japan
sure there's not a lot of attraction but we were happy chilling in the little corner of the internet, but NO, Papa Riku wants rent money, or our home is gone
More like Yacht Fund instead of rent money.
It was heartbreaking cuz Amichon and Taka were my comfort vtubers and Miyu was the cutest ball of energy that i adored. Now they are very small indie creators barely noticable in the grand scheme of things, Niji destroyed their potential.
And yes I actually learned about Amichon through Yopi, and they both made me fall in love with ID talents and encouraged to start learning bahasa...
I will always have the opinion that the merger was the straw that broke the camel's back. Niji ID talents could've been a small tight knit circle made by Indonesians for Indonesians, but Anycolor decision was final. I just hope that future ID Vtubers will be able to attract attention both local and overseas fans
Yeah, without the merger ir might have been able to continue in its current situation at the time, which would mean having clearly been surpassed and overshadowed by HoloID and their biggest talent (Mika) being more well known for interacting with EN rather than ID but then it at least might have avoided the later step by step hemorrhaging of members graduating.
@@gokbay3057 I think if they'd hung around as ID, they'd have also received some kind of boost from HoloID's growing popularity, because for me, the reason I know Mika, Bonni, and Zen was from the collab they did with Risu and Ollie. (I know, Zen was Maha5, not Niji)
@@TotemoGaijin Man, Zen was fun.
@@gokbay3057 Yeah, his singing was amazing too.
Small minded parent company. Only believe in quick turn over, make money when debuting new gen and when they graduate. Only maintain and manage their few gen who make stable money. the rest? They hope they will graduate soon after have few fans to buy their last merch.
I still remember the interview with Yagoo on what he wish to gain with Holo ID gen 2, and thinking back, Yagoo was/is probably the only CEO who truly understand where the potential of an ID branch lies: community building
Back on the interview, he could've said that he wish for Holo ID gen 2 to be a boost of exposure of Holo to the Indonesians, but no, I remember Yagoo specifically said that what he wished from Holo ID gen 2 was for it to be the bridge between the EN community & JP community. That really shows what Yagoo think of his ID branch, and what kinda potential he saw from having it
ID is a very culturally diverse country, unlike EN with it's western culture incline & JP with it's eastern culture incline, ID stands right at the middle. Their culture is western enough to get along with EN & eastern enough to get along with JP, so Yagoo probably saw that their community building potential was very good, especially with iconic duos like Pekomoon, Kororisu & Iosora at the time that helped in introducing the JP talents to the EN mainstream, and they helped even the Holostars that was unwelcome by the JP fans & unknown by most of the EN fans at the time, to the mainstream scene with all the iconic IDStars collabs, and so Yagoo built the ID branch with it as the bridge in mind
And I think it still how it goes to this day too. ID is clearly playing a big role in their plan to return to China. Unlike the rest of the branch, IDs actually have perms to play CN games, like Mobile Legends & WuWa, this shows that Cover is still counting on them as the inter-cultural bridge even beyond just the vtubing landscape, but the business as a whole, and the recent Kobo BiliBili stream, was just the icing on the cake on this
they are bold now since they have the backing of the kindest earth netizens 💪
cmiiw but didn't pekomoon & iosora happen after id gen2? but fr though, yagoo sees holoid as an asset & it pays him off big. i think that's the reason why id gen4 seems fleeting at the moment. because expectations that will be on their shoulders will be MASSIVE, and not in terms of money either. its harder imo, coz money is easily seen in statistics
And bilibili sold majority of their shares from Anycolot...
@@rgn248653 yeah, out of all gen of holo id, gen 3 is the most balanced in terms of talent. I bet it will be hard to find new talents better or at least as good as gen 3. Maybe gen 4 will come in 2025. Who knows..
@@saltycat243 if I'm not mistaken, I'm pretty sure the ID gen 4 is already there but they just haven't debuted yet. The koihais are on their practice and training arc. (2022-2023 audition)
Reminder that Niji ID fans are still mad and hold grudge about the Niji ID merge that when Dokibird incident happened, they put Nijisanjin as black company in Wikipedia.
Also the worst thing is they axed the ID branch at the exact time when the ID vtubers scene is about to explode, the exact time when the ID vtubers scene became mainstream.
fuck that's true. With how close Holo ID and Niji ID were, I can see Kobo doing many collabs with Niji ID members and helping the numbers.
or alternative theory is that with NijiID "horde" defunct, the fans diaspora ignited others' (holo, small agencies and indies) growth. the 19 member of Niji ID was triggering everyone's decision paralysis making them kinda fading from fan's consciousness. the sheer headcount feels like a barrier to entry preventing vtuber to go mainstream just like how jkt48 didn't go mainstream.
even nowadays 9 is still too big number for mainstream people i talked to usually just go for kobo/ ollie or whichever 1-2 talent they like.
Fun fact the merger announcement is back in february 2022, it should be started in april 2022, kobo debut on 30th march 2022.
@@fltfathin Nah I don't think NijiID really established themselves to that degree in the first place. Hana had a big spike but that seemed to be due to a global jump and interest in her due to a lot of english streams, and then after that mika passed her. The rest of ID never got close to these 2 in earnings or numbers even remotely. HoloID in and of itself was a different breed entirely with only mika able to contest earnings, and no one able to contest numbers(but this is due to holo buff so understandable).
Very few support all from a branch. You bring in more so there are more options and niches that are covered. The idea being that even if the big few don't draw them then there is someone that will. You essentially aim for 1/2 for people, and this is true even for area branches. Niji just failed as they do in general...poor logistic support and terrible branch management. Numbers aren't there for everyone to support but to give more choices.
Exactly, i bet you right now if Covid didn’t happen, ID vtubing market will not grow to this extend. Thanks to Covid somehow Vtuber boom happen.
What sad is NijiID merger happen too soon to experience this Vtuber boom. Otherwise there might be two giant Vtubing industries in ID. Nijisanji and Hololive.
Yagoo's comment about ID being a "mid- to long-term investment" is what truly sets Cover apart. Anycolor boasts in their recent quarterly report that they're the biggest vtuber agency, they have the most talents, making the most profits - but how sustainable is that?
the thing is. holoid seems not raking much profit either. it's clear what he wanted in id. human relation & presence in the market. it pays off big time. id become a bridge between en-jp, pekomoon, Sora's dilemma, & the whole id gen2
it seems that intentions do indeed set the course of your future
@@rgn248653 They may not be super profitable but they _are_ an asset more than a liability. What you described are tactical gains, which any good manager knows to seek just as much as money.
Blindly grabbing for the gold bars was what got NijiID into the quagmire.
@@rgn248653 Yeah, SEA disposable income is not the greatest at the moment. 100% Yagoo is on the ball that ID is a long-term investment that SEA will prosper within the future(which as a fellow SEA person isn't an insane take honestly, SEA do be popping off recently). I'd love to see if Hololive would try a HoloPH, since Philippines is the 13th most populous country in the world AND it has a very high English Literacy rate. But they did see they want to focus on improving the quality instead of their quantity during the financial report recently, IIRC. So it's a pipe dream atm.
And anyco still want to increase their talent by 10-15% 😂
@@rgn248653 if you watch gen 1 holoID tried to introduce vtuber only student know they exist (and they only know kobo) so only small percent know vtubing ... so imagine vtubing start booming like in japan . . . yep long time invesment . . . (even JP talent say in ID its similar situation when JP first start in hololive)
We might get a "The failure of Nijisanji EN" video in the future. 💀
and it's gonna be a looong one
After the Anycolor Q&A? Most definitely. EN is the new ID.
I’m excited
@@DinnerForkTongue what QnA?
@@johferson09 The one released alongside the Q4 financial report.
Aaaah, ID branch. The branch that helped me throughout my College final year with their contents, the soap opera, the Ramadhan programs, the gag and memes.
Shame on NIJISANJI to merge them while the ID market starting to take off. If only they have the same idea as Yagoo.
I miss NijiSore too :(
It makes me cry remembering it
At least we have sijisore now, not the full cast yet but who knows what will it bring in the future. *wink* *wink*
I’m so glad HoloID is doing well. Sucks that greed is the reason why NijiID was sacked, as it could have ultimately been what HoloID is now.
They swam long enough to die on the beach.
Shame really, they could have been a rivals to HoloID
I feel really bad for Hana. She was the very first Vtuber I ever subbed to, back in 2021- and her warm and funny personality instantly hooked me. Such a shame for Niji to waste such potential, and to just basically ghost her. Wherever she goes next, I wish her only the best.
This... This shit is what making me never forgive Nijisanji even if god did, you guys probably forget but everytime there new branch like IN, KR, or even EN who they ask for help? Not JP member they only help so little, IT WAS ID!, ID was there till the end. AND YET THEY JUST THROW THEM AWAY WHEN THEY NO LONGER MAKING PROFIT!? Get your corporate ass from vtuber scene Niji.
Yep, Niji only cares about short-term gains. And as of now, has no real long-term investment outside of JP. Within 5 years, I can see Niji being a sing, JP-only branch. That's all they'll have and they'll squeeze every drop of blood from the stone.
It's what you should expect when the lead shareholder and CEO is a trust fund baby, college dropout and owner of a defunct crypto scheme.
If you like the international Vtuber scene now, you have one place to give your thanks: a grave written Nijisanji Indonesia.
Dude the NijiID members themselves came to defense of HoloID when they were still small. I don't watch any of the NijiID but I seriously respect all of the NijiID livers for standing up for their fellows against antis.
Zombie girl Ollie just did a great job surpassing the VTubing space for the Indonesian image!
Big W for Ollie, hoping to see a Nendoroid of Ollie soon
ollie is the embodiment of fans turns to talent and make content that fans (herself) want.
the absolute unit that talks in 2-3 language at the same time.
she didn't mind repeating what she just said in 2nd and 3rd language
As a Cinguin from the Amicia Michella channel, it was heartbreaking to see everything unfolds as NijiID was sacked and merged with KR and JP.
The streams that used to be predominantly Indonesian began shifting to English and occasionally Japanese, unique channel mainstays like horror story reading and drawing streams began slowly dwindling out, and she even tried to branch out with more variety content like comic dubs, international collabs, Japanese lessons, even movie watch-alongs.
The sad thing was that even though those content were creative and incredibly entertaining, her channel barely grows due to a lack of interest from both EN and JP (that she tried to cater to), especially with the NijiID Twitter gone and the main Niji branch barely advertising ex-ID members.
As time goes on, even those variety streams stopped, and as her upload began to slow down, followed by an extended hiatus due to burnout, we all knew that it was about time to say goodbye.
She graduated on July 16th last year with a huge fanfare, leaving a legacy of several memorable collab songs as her farewell.
You did well. Rest comfortably, our penguin lover (she's not actually a penguin).
i miss her , i miss her chill stream even in horror game😭😭😭
I really hope if she started streaming again on another channel, I'd find her quickly.
Her voice and her nonchalant attitude during horror streams are something that'd have a place always, in my heart. I miss her.
@@_aviant1 it's a shame, I know. Hey, on an ENTIRELY different topic that has NOTHING to do with what you just said, there's this RUclipsr I know named Dokebi/DokeBehind who makes some really chill content. Her voice is really calming and she plays Splatoon too, just like Cia. *wink wink nudge nudge*
@@Emerald-kunoh what an interesting vtuber, I'll be sure to check her out *wink wink*
@@Emerald-kun I dont know how I missed your comment, but you are a gift to the world- thanks!!
Parrot4chan: SELL SELL SELL SELL SELL SELL!!!!!!
SELL NIJISANJI AIEEEEE!!! DO IT RIKU YOU COWARD BRACK!!!
Parrot says: BUY BUY BUY BUY
Parrot says: ACCELERATE!!!!
@@AbysswalkerOftheEchoes-qn9pg Crashing this branch with NO SURVIVORS!
@@AbysswalkerOftheEchoes-qn9pg Parrot says: FASTER FASTER FASTER
Certain company: abandoned their talents and entire branch
also that certain company: why this talents doesn't provide any profits?!
Man, I miss those chaotic days when HoloID, NijiID and Maha5 do collabs. Especially that Risu, Mika, Bobon, and Zen collab. And now I got hit by the facts that only Risu left from that collab stream 😢
Ah the holosanca collab... Now it's just history 🥲
Shoot you're right, only Risu is left 🥲
But hey, atleast the talents is still around right?
@@tokokota9473 A certain guy is still hanging around in Risu's livechat occasionally (Risu has always been his oshi), and Risu will do a collab with a certain undead from Vshoujo next week.
I mean they are practically IRL friends at this point, alongside Ollie (who already have collab earlier) and Zeta.
@@zeroyuki92 ten..
Salad..
Perhaps Pavolia Reine’s sexy ribs are the things that absolutely destroyed NIJISANJI ID.
As well as the sexy everything else.
Don’t forget about Zeta’s sexy things and Moona’s big asset!! They were the reason why Nijisanji ID exploded. They can’t handle the sexy aura.
booba powa
does making ollie as my oshi make me a necrophilia?
I would add Risu and Ayunda and NNN.
I disagree its not the failure of NijiID its the failure of AnyColor, NijiID were doing fine before the merger they got sponsored deal with brand, collab with cafe etc, good ccv. Then Anycolor pull that stupid stunt, check the Cover report see how much ID market wasted by stupid Niji
The biggest MVP of Nijisanji ID isn't Hana, Taka or Mika, the biggest MVP on Nijisanji ID is ID's Staff-san, the staff itself become actual character which is cool, and also they sell his/her dakimakura which show how community love their staff
I think the best way to sum it up is with this meme
Niji ID: You took everything from me!
Tazumi: I don't even know who you are.
And this is one of those times I want to know more on who they are! The sea nation is based and I want to know more damn it! Like FFS can you tell me Bon Bon aka 10 Jin, Hana, Nara and such they won't succeed had they pushed? I bet they WILL!
@@NerissaRavencroftJailbirdKorea and Shanghai could have succeeded to. Like Nijisanji is supposed to lead the Vtuber industry. To be somewhere where many can thrive. Alas this is what happens when the company cares about their money more than their livers.
Honestly Iam surprised nijisanji dosent have a China branch considering how much there talents stream on bilbil
@@echosoundz0324 Anycolor does have VirtuaReal which are Chinese talents.
Thought I am pretty sure that is less of a branch and more of a cooperation/joint project with bilibili.
@@echosoundz0324They do, it's called VirtuaReal
I remember when Nijisanji announced that there would be no more ID debuts, basically confirming that it was dead due to no continued support.
Nijifans for some reason were still venomously defending Nijisanji's decision claiming 'well the talent is still around, who cares if theres no more debuts!'....... and then they all basically get released.
Selen, doing Apex collabs with alot of the ID talent, probably supported ID more than Nijisanji itself.
"Boots on the ground" is still the best way to expand and help with communication.
Exactly! My lovely zombie idol started small and now look at her! Miss Worldwide Super Kureiji Idol Ollie Desu! That could have been if again Nijisanji pushed ID. Yagoo would no doubt pushed ID if Yagoo is under those talents in Nijisanji.
@@KureijiOllieZomeradeAnd The fact Hana walked so 10Jin and Michi can run..I respect her for that.
@@KoeskibibooSparklingGem Maybe once she's out, she'll be able to sprint alongside them.
@@DinnerForkTongue I am sure she will, the only thing that hinder her growth right now is she is still part of Kusosanji
As fellow Indonesian, i didn't aware that there was someone *before* Maya Putri. I always know Maya Putri as "THE start" of Indonesian VTubing scene
I appreciate the Disclaimer you put there and the research you put into this as well
This branch is most tragic one in nijisanji, they doing fine (second place in Indonesian market), catalism of creation a nijisanji en, doesn't have drama at all and with one decision to "merge" Them into JP with reason to give them support, in reality it was "death sentence" For them, till today those move just instantly make almost 80% of nijisanji id fans become haters
its 100% bro.
none like NijiSanji in my hometown
Yep, proud Niji hater since merge. Im not even part of ID bros, just enjoyer.
NijiEN exploding was basically "told you so" moment for ex-ID fans. Or in ID's magical word: "Kan?"
It's 3am here in Indonesia and I'm gonna watch this till the end🗿
Same
fr
Same and now it's 5am in Malaysia.
UTC Gang.
The misuse of ID from the higher-ups, merging with an equally disregarded KR branch, the opening of an India branch at all, these are all clear, fairly old examples of how niji's quantity over quality strategy going into other language demographics has came back to bite them in the long term. Its just a shame that good talents get hurt in the process.
ID market and viewer maybe don't have much in terms of money but if you get their loyalty you have a very strong fanbase!
With a population like ID, I think there's potential to make up for money with number of people giving it though.
@@TotemoGaijin Indonesia may have many population but the people who like vtubers is not that many. This the same mistake Niji does to India, they see India have many population and they think they will get the same with the profit.
@@zeroanimation3956 I think thats what Yagoo means with medium to long term growth though. Indonesia has massive potential.
@@zeroanimation3956 not that many? But thanks to Kobo popularity even to normies, it's increasing gradually. Whatever happen to Niji is caused by their own greed, incompetence and impatient thinking ID is easy money milker machine
@@zeroanimation3956india dont have many otaku than indonesia
Still, its so sad, I was trying to audition once for Indonesia branch but i guess i saved myself from sadness by not getting picked....
I envy the talent in the past and now Im feeling sympathy for them, please support them because the Ex-Indoensia branch talent are pretty based and wholesome AF because we know what it means to be mean and kind in the same time, that's what make us Indonesians, Indonesia
And Maya Putri was long missing... tbh she's Indonesia first Favorite vtubers
Maha5 (Panca, thats how you read the 5) They actually pretty wholesome.
Good point. I am waiting one day for Holostars ID that would be epic. But either way it is a shame. A lot of the Niji ID talents are talented.
@@lizlizbianrosethornsword I'VE BEEN DYING FOR HOLOSTARSID TO BE A THING, Like come on, they might be BASED AF and enjoyable to watch
I wish I could have seen Bonnivier, Siska and Riksa together again...
@@vicaslan correct me if I'm wrong, the person who's in charge of managing the Holostars is Yagoo right... He's been very busy with holoearth recently so I don't know if Holostars ID will come🗿
@@ardantop132na6 Hmm... There is 10jin. I think Siska might be around somewhere as well. I never heard anything about Riksa's alt account thought.
They walked so holoID can run
More like Niji forced them to walk, because they thought Holo won't be successful. But look how the tables have turned now.
@@MICHAELTUMANGDAY Not just that. Many talents could have thrived. Getting the success and fame they deserve. Remember Ollie almost graduated she said that? I am SO GLAD she isn't in Nijisanji but in Hololive. Where she has a stable fan base, her id girls and managers. Without Ollie..we wouldn't have crazy moments & collabs. I really cannot fathom a universe without her. Had Nijisanji ID pushed ID they could have succeeded. They had the fame and money but choose not to. Nara Grr..
Pretty much
Oh you do not know anything. NijiID fans were such a cancer you can compare it to gura fans or kobo fans rn.
They always mock holoid streamers and their fans as well.
But how the turntables right LMAO?
They got pennies so they could make it rain
Hana walked so Michi and Tenjin could run.
SunsetBBQ got me to stop running away and to finally jump down the rabbit hole. Hana got me with the Mick clip and I haven’t looked back. It is so sad to see their sun truly setting. Not just them but all of NijiID.
For me, it's Ajasapa. While I come from Hana visited by Mick Gordon, it was the "Love Triangle" (because I forgor the group nickname) of Bonnivier, Siska and Riksa as well as the one *True Happy Niji Family* vibe.
Niji ID was what Niji EN pretended to be. One big fun and happy social interaction.
@@ardantop132na6 NijiID really did feel like a family. The lack of popularity even helped in that way, giving a cozey feeling. A lot of fans knew each other and a lot of the talents recognized recurring viewers.
Their alts are coming back and collabing with each other iirc.
I think we just gonna watch how Cover gonna deliver HoloStar ID as the nuke lmao
Trust me, there's actually lot of talented boys there than what Niji ever had before
Talented as it may, but ID fangirl rather lean to K-Pop than to Vtubers.
@@ThePrastomo real, but there's still a chance tho
@@ThePrastomo There is still "BroTuber" way, just like Tempus catering male audiences by being a brother figure as Vtuber. Male streamer are so popular in Indonesia that even all female streamer are called "Bang" (Big Bro in Indonesian). What Cover need to do to create Holostar ID is looking for ID male streamer that are also a weeb. I will not surprise if Milhya, Andhikanug, NapKing, and Ray Restu Fauzi are the one that get recruited as Holostar ID.
that will need to wait for niji fiasco to disperse first tho.
otherwise the new branch will catch fire from nijisisters for stealing talent or smth.
i've recently dived on the male indies scene and damn lots of them sounds familiar.
Please, Holostar ID with return of Taka i beg you, Yagoo!!!!!!
As how much I enjoyed your takes and analysis, I’m asking you to change your title as it is highly insensitive to the remaining Livers and the ID community as a whole.
2434-ID wasn’t a failure, the company/agency failed them instead.
Side note: most of 2434-ID have very innovative contents, like Layla’s Alstropedia (history related), NijiSore (evening Ramadan event), or even NijiSinetron (kinda like HoloGra for 2434-ID). But all those contents have ceased a year into the merger, further proving how ID management was highly competent while the main branch left them entirely.
Fun fact.
Aside Kobo & Kaela, some of most watched vtuber in Indonesia currently are male vtuber. One of them had more ccv that most current Luxiem, while the other is not far behind.
Another fun fact, the agency behind them (AKA Virtual) also have the most subscribed male vtuber that even surpass Kuzuha & Vox.
Is that revenge from ID vtuber sphere? Lol
You sure he is a real male?
@@gerardwolf8507we've come full circle, ain't we?
Who?
Who??
I want to know who?
Someone please correct me if I'm wrong. Wasn't it Niji ID whose parent company wouldn't create for its talents, so the fans created and produced merch with all profits going to the company, yet the main company still shut it all down? If I remember right, they actually threatened legal action.
Yes
Yes indeed
yes, you have no idea how fucking mad people when niji id rolled the mat
oh yeah I remember that
yes,
Hana Macchia was my introduction to Vtubing. I will always love her streams 🎖
ong brother
Its a shame that so many of the Nijisanji talents, specifically en as of late. Pretty much showed their true colors and disappointed everyone. I was somewhat a fan of Hana, seen her doom stream and how Mick Gordon appeared. Its sad to see her go down this path.
It's jarring in retrospect how Hana got the most of what counts as Nijisanji's management and support. She's the only ID member that got a 3D model, and one of the few members that actually got refular updates to hwe avatar wardrobe.
It still makes me sad how Zea Cornelia *One of Hana's debuting peers*... *Visibly struggled on set* with technical issues that could have easily been fixed with a midgrade PC or laptop of the era, or even just bankrolling a decent ISP plan.
Zea's adorable, she filled that niche of wholesome cuteness, but mature enough to actually retain an adult audience. If Hana was the flash in the pan that got attention, Zea's the actual seasoning that makes you a lifetime customer.
I hope she's happy wherever she is now, the only worth Nijisanji gave to her was the chance to make some decent friends.
Mika's another fun one. In her twilight months, i distinctively remember one (clipped) stream moment highlighting her reasoning for Graduation. She in her own words, hit the ceiling for her potential in Niji ID, which is another red flag for how little support Anycolor actually gave Niji ID.
Anycolor didn't just have one golden goose. They had a whole flock, and they let all the geese starve.
Zea is hopefully good with her current career (in VA). NijiID gen 1 is such a gem indeed.
One thing to note about Indonesian audience before kobo broke the mainstream is that many indonesian that already know/immersed in the culture either speak English or japanese. This is especially apparent when you see artist on Twitter other social media, you see many artist speak english and japanese that are actually Indonesian. I think this is why it took so long for vtuber to break the mainstream, Kobo can't speak japanese at her debut and her english is passable, so mainstream Indonesian are actually relating to her
Just want to add a few things, mainly from my own opinion.
Now, I think Hana's drop from the public eye is mainly due to long and frequent hiatuses she had back then, at the height of her popularity. If I remember correctly, the hiatuses are partly due to her fanbase getting out of control and her being burned out because of it, but I think it's not just that. You see, despite everything, she's actually the type that doesn't like to be in the spotlight. She doesn't like the fact that she's popular, and she doesn't want to be dictated by that popularity, by the "fans" that come with it--she just wants to have fun doing the things she wants and likes, donations and merch be damned. In fact, I think it's safe to say that pretty much everyone in Niji ID, past and present, shares the same sentiment. That's not a bad thing per se, but keep in mind that they're still under Nijisanji--the company that, over the years, has increasingly shown themselves to be very profit-driven, and with sub-par management too. Like the video said: "enough" is not an option. You're either good, or you're gone.
Also, this is probably not the main reason of the branch's "downfall", but I think it at least warrants a mention: a lack of clear and definitive "leader". By that, I mean the leader in subs and views, one that also tries to boost the other members when they can. Hana was poised to be one, but unfortunately, aside from her genmates, she's too shy to reach out to anyone, even those under the same branch. A few others have tried, but ultimately they just couldn't, and still don't, reach the level of clout that Hana had at the time. It wasn't until Mika came along that it looks like someone could finally take that mantle, but there's two big problems with that: one, she ended up being closer to the EN members instead; and two, she came too late, being part of the sixth and last wave of the ID branch before it got merged a few months later. In the end, barely anyone of the ID branch could take advantage of said merger, and eventually, not only their identity as "Nijisanji ID" fades away, but also their motivation to keep going. And as the potential "leaders" left one by one, the remaining members just... languish.
Hana's brief alt appearance still lives rent free in my mind.
This was the "wasted potential" that this video was referring to 😂
that was, uuh.. wild
Bonk. 🗞💥
@@ninjagold9244 Not just that. Many talents could have thrived. Getting the success and fame they deserve. Remember Ollie almost graduated she said that? I am SO GLAD she isn't in Nijisanji but in Hololive. Where she has a stable fan base, her id girls and managers. Without Ollie..we wouldn't have crazy moments & collabs. I wouldn't like a universe without her. And I agree with her she is a Vtuber through and through. Nothing will change that. Had Nijisanji pushed ID they could have succeeded. They had the fame and money but choose not to. Nara Grr..
@@diralis7316 she has an onlyfans and dropped a video of her getting her back blown out.
probably what they're talking about.
seeing yagoo flexing holo-id is the biggest in the SEA on their quartal report made me smile.
6:12 Fun explaination, the term
‘First world’ countries was invent by the United States during the Cold War(proxy war between USA and Russia) to label countries.
I.e- First world: Countries that align with the United States
Second world:Countries that align with or contained USSR
Third world: Countries that don’t align with either of them.
The current definition people refer to ‘first world’ was crafted through decades of propaganda where aligning with the USA means enrichment.
It’s why Türkiye would be classified as a first world country, but with a gdp per capita of 10k is comparable to South American countries which are labeled 3rd world.
The more you know.
In IR term is rather different
First world is free world that existed before GW
Second world is free world that existed post GW
Third world is free world that existed post WW2
And the new term is Fourth world for country that born post 2000.
But many people will more understand it as in what your explained be since this what media spread after all.
Closing the ID branch was the worst mistake they ever done, things went domino after that happened
I would say, it;s karma. Hahaha
There were a lot of Nijisanji ID talents I loved. They could have thrived if they gave them the push they need. One day I hope they would appear again. Possible place Hololive ID 4 or possible Holostars ID in the future???
possible?? yes, but I can't guess the percentage though
As indonesian i can agree indonesian branch not gonna become profitable what ever you do
Cuz the different and weak currency
But indonesia have bigger pool on viewer count that may or may not be change the algoritm of the youtube
Its also what I thought. Purchasing power wise, dono wont be as profitable. But ID have strong fanbase, and you can see they are loyal enough to spend.
Holoid cafe was my case study. It is profitable, barely, but profit nonetheles. The cafe was only in indonesia, only in Jakarta. Thats mean ID fans are strong enough to buy the products and projects the management sold
@@niko-ni6ps Profitability is actually slowly climbing. With ID being more and more familiar with the concept of donating, most of ID's superchat is basically equivalent of other branches lower to mid performing members now -- but with the plot twist of they also have TWO uncounted extra donation channels with no 30% YT cut. So while might not be extremely profitable I'm sure they are pulling their own weight.
I hope the remaining ID Livers like Derem and Nagisa are able to graduate. Nagisa has been streaming less and less lately because she used to collab alot with the other ID Livers
From Asia Bagus to JKT48, japan and indonesia relationships on entertainment culture is pretty fascinating
LMAO Asia Bagus. If Risu see this comment she will say you are so 'anak TK' (Tua Kali)
I didn't watch many Ni ji Indonesia talents except for Takka and Miyu , because I love their voice when singing.
I was introduced to vtuber by a clip of Risu singing a song of an old game called DEMO. Because of that I look more into Holo Id first and can't fit more Indonesian vtuber in my schedule.
It's unfortunate the branch was disbanded. Even today I try to think what could be done to grow the branch but I genuinely have no idea.
I think it could have happened naturally over time with patience and persistance. I also think HoloID actually could have benefitted NijiID as well. I think many people learned about Mika and Bonni because of the collab with Risu, Ollie, and Zen clips.
Until now maybe some niji id fans still have grudges when they merge with niji kr. Like bruh niji id have they own project thriving but alas, the just throw niji id branch under bus because " its about money" IMO
"treat your weapon carefully and it will become your best partner, treat your weapon poorly and it will get you killed"
seems to be a good quote of all times.
prove that being impatient and greedy could get your business in chaos..
ironic how NijiID destroyed because they lose their own branch, meanwhile NijiEN destroyed BY their own branch...
We still hold grudges for what they did. That merged was the biggest betrayal from NijiJP to ID branch and ID fans. They said that JP will take care ID branch but thats just another excuses.
NijiJP learn something, rather than disband the brach like what they did to Niji India with only 3 talents, they choose let 30+ talents from KR & ID to suffer without support so they can minimize the damage
They cast NijiID out cuz thet're not lucrative as EN branch, thats really irksome for us Indonesian peeps who really wants the ID Niji branch to grow.
14:50 it was profitable, but not profitable enough
It feels sad, what got me started watching vtubers was Nijisanji, with the talent Layla Alstroemeria. Back then I was really naive, watching her felt like seeing a world I had never seen before, a happy feeling for finding such enjoyable entertainment. Now, Nijisanji is slowly fading away, maybe soon it will truly just be a memory. But, one thing I regret, there won't be anyone like me again who had their first vtubing memories through Nijisanji...
As Indonesian this is hurt, at least the lads from hololive and some indie is thriving
Now Mika is now Michi mochievee in vshojo
When the company sees it's livers as negligible numbers, repeatedly. There was no other outcome to foresee. Just like with EN; abandonement of their most productive members is considered negligible.
Tbh it's kinda sad to see what the AnyColor do to their talents. As an Indonesian and Vtubers enthusiast myself, I'm kinda upset with anything that happened in the past.
As my personal opinion, you shouldn't think about profit once you start a brand new business in the unknown territory as SEA. You should know how the behavior of the audience, try to make connection to local streamers and content creators and wait it flourish. Even though if we look at the corpo pov, we can't completely blame them by doing merge because of the profit etc.
But the real things comes after the merge, it just seems they don't care about it. I vaguely remember one time there's a big ID YTuber come to AnyColor HQ and try to introduce his viewers about VTubers world. But I don't think AnyColor make a following step after that.
Even though I don't want to compare about these 2 corpo, but Cover seems really understand more about the audience. As you know how Kobo got dominate the industry in Indonesia by collab with some of streamers. And how holo ID got the management support. Cover really do "cover" their talents.
After all what they do is a entertainment business, to put corpo profit above the entertainment itself is kinda odd for me. You can see so many streamers often says that you don't have to donate. But the audience feels like they want to support their favorite streamers. Idk if the Niji redemption arc would happen or not. But hope their talents can got a chance to live their lives as a content creator.
The youtuber thingy is actually BEFORE the merge, as it was partly a move to promote their upcoming new Branch which got cut before birth right after the merge.
As a former niji id fan I was absolutely devastated by the onslaught of graduations that happened and even before that was extremely angry at the lack of support or content they were given, even basic merch was nonexistent that the talents had to fund their own merch. Some of the talents that graduated have debuted and found success in their new identity like michi (formerly mika) which in april became one of the top viewed female twitch streamer of that month, shannon (formerly siska) is now in aka virtual a pretty big vtubing company in indo and is doing pretty well, tenjin (formerly bonnie) is streaming alot more than when he was in niji, wal (formerly taka) did a singing donothon hes not doing alot but his covers are damn amazing. Thats everyone from the top of my head but the point is they couldve done so good if niji just invested and waited abit more but they fumbled and now other companies are capitalizing on that.
People seem to forget that cover do campaigns, Indonesia first (songs, area 15 collabs, etc.) They knew the market was there, but effort was needed for further expansion of the market
One of ID member used a jailbreak prisoners picture for her graduation stream thumbnail. But then staff change her thumbnail 😮💨
Thanks, DN, I'm now depressed, thinking about what could have been with NijiID.
Depressed nousagi are infecting us fr fr ☠️☠️
ID had big market potential, as world no 4 population & internet users after China, India, US
with biggest anime & JP culture fans on SEA, just look how muse id got more subs than their main muse asia,
niji just don't think that potential number growth and stop the support to local project/event after merger rlly deal finishing blow to id branch,,,
Hana Macchia introduced me to Vtubing while Pikamee made me jump through the rabbit hole. I was there when Mick Gordon joined her chat live, it was fun and really cool so it's unfortunate how much her popularity fell off.
I loved watching her clips, funny moments with her genmates, funny moments with her and her dad, she deserved better.
Anycolor with their decision to merge NijiID to the main JP branch is what did it. It doesn't make sense considering that all of them can speak EN and not all of them can speak JP and yet they were merged with the JP main branch. It doesnt add up if their intent was to 'grow' the branch. It really was better if they're left on their own and given time to grow. It's actually possible for them to get up again because right after that, Indonesian vtuber was starting to get the attention of wider world community from Kobo's success of reaching 1M.
Unfortunately, Anycolor doesn't believe in long term investment like Cover had for HoloID. Heck Anycolor doesn't even have clear goal for Nijisanji ID at the time after the merger. The livers were pretty much left on their own devices, scrambling to get more views, to try and appeal to the Japanese fans when some of them can barely speak Japanese, no one is guiding them on the how and that must be so stressful. At least the time under Nijisanji ID management, myself as a kinda new viewer could see they have something that unite all ID livers, they kind of have a tangible path and goal like produce more gaming content, educational content, singing content etc and it was relegated among the livers. But after the merger, it's like the only goal they have is to raise their sub numbers but resources and support from the company were limited and restricted. With the successful ones getting more support and the smaller little fish getting little to no support at all. Make it make sense that you want them to raise their sub but you dont help them when it's your fucking job to help them? Yeah, Anycolor really really suck as a vtuber company.
There were some fans thinking back then, it'd be better if theyre merged with EN bcs that makes more sense in terms of language barrier and to some extent, the content they produced and focus on. And sometimes I did think the same but ID was always and is always bringing with them the essence of ID that is different than EN. Any kind of merger is just going to hurt and becoming stressful for all of them.
Anyway Im just rambling and thats why I don't trust Anycolor at all as a vtuber company. Imo all they are doing is take take take take. You will only be given back if youre BIG so pray that youre BIG when under Anycolor/Nijisanji because theyre going to eat you alive.
They failed because they expand to quickly, doesn't have stable fans to support that many talent. They knew the market hasn't grown yet, and at the highest they have 19 talents, even if the ID management support them will not make them succeed in the eyes of parent company. If they expand slowly like hololive ID, even if the number of fans small, it's proportional.
And niji is so stupid on this regard. They knows so much problem will occurred when they have so many unmanageable talent, but still in their recent financial reports, they will increasing the number of talent by 10-15%. Like wtf, the most profitable generation for them is the first gen, and they still think by debuting new people will make money.
man, I really miss Nijisanji ID
I didn’t watch a lot of the ID members but one thing that really just grossed me about about Nijis management of them, is when one of the ID members had to make their own birthday merch in collab with fans. They didn’t get any official merch from the company so they had to advertise fanmade merch. It was just so gross and disappointing to see how little they cared about the talents.
although not big as other countries vtuber in terms of subs, Niji ID def got solid and stable fanbase just like Holo ID if their company doesnt screw up big time
You have to take note as well, Hana Macchia started HEAVILY policing her chat, which alienated a lot of viewers. You cant say anything that she'll somehow take as offensive. That is one of the main reasons Hana's viewers depleted.
Got to think about it, Vshojo (and other smaller EN agency) thrive because Niji EN died, ID local (to a lesser extent HoloID) Vtubing is booming because Niji ID failed.
Never thought Niji would made Vtubing better by simply losing, such irony.
I don't know too much about them, but, seeing how Niji prefers quantity over quality, as a human being, I hate how they treated the talent by how much number they gave to the company, it's disgusting.
I don't really watch them, but I know each of them are people who has dream, for them to be treated as low as just a numbers, I hope they all find place that truly belong to them, or at least feel safe.
this is why i said to my friend that clippers are important part of VTubing community. lots of Nijisanji ID streams were left unclipped. even a small "gremlin moment" and the "out of context" clip do not exist. indonesian clippers was big in early days of NIJI ID and Holo ID, but the algorithm was friendly with "non english" video. lots of ID clippers ended up quit
We may no longer see maya, but she is in our heart.
Vtuber is still relatively(ye idk how to spell it) new in ID, and cove decision to see it as mi to long term investmen was great
Niji sure loves wasting and Abandoning branches if they no longer bring cash to the company. Surprised how loyal they are despite the obvious abandonment from management.
And the en branch looks like it's going to be next with the constant decline there having.
It's fated. They choose quantity over quality.
Yeah loyal, the way i see it more like Stockholm syndrome :v IMO
They're loyal to each other, if you watch them from the start it's clear that even the talents are close with staff and managements. With Hana's unwillingness to graduate until every single one of them is gone, talents meeting up again and playing with each other in their new identities, those are obvious signs that they just want to get through "this" (whatever "this" is) together.
Have you seen the Niji contract leak? It ain't that easy to leave cleanly
when i starting to watch vtuber in 2020, i can easily find nijisisters almost anywhere in the internet and they mock hololive indonesia so bad back then.
but now.... they all disappear
Hahaha they dissapered as planned. Hail Sqrl warden o7
oh how i missed those days when holo and niji id fans arguments are heated for no reason at all 😢. we don't realise at the time that we made memories
I appreciate whatever staff came up with this and had the idea to bring it to the higher ups. And I feel disappointment for whoever decided they’d have to be merged.
Thank you for this video.
I think I have a pretty good understanding of the Japan and EN scene, but when it comes to ID, it has always been something of an enigma for me.
pantesan ga pernah muncul lagi di beranda nijisanji... kangen sama om bobon tau tau udah kosong acc nya
If it's anyone from ID that was well assimilated to EN, I don't think of Hana, i immediately think of Mika. Hana to me feels more JP than EN.
This is the reason why I respect Yagoo so much. He trust holoID branch so much in the early days even tho' there's no profit. And safe to say it pays off.
Joining agency feels like Indie... yup, that's Nijisanji... they open A LOT of recuitment, but when they already join.. it's up to you, you success it's good for you, if you don't? they don't even care.. different like HoloID at first, the most underrated branch back then, when people's still didn't care with vtuber thing's... but cover still helping em by promote em, giving a sponsor collab, use their pic even make em as a MC in holofest, and else.. they still helping em to still exist in this world, that make the talent keep staying and know they are still needed... look at it now, debut Holofest, have 3D model, join hologra, some of them join label now, and else. in niji? is you ever see they promote em? sponsoring? collab product and else? nope... as indonesian and how they treat our indonesian talent like that... like a fckng trash.. i will never ever forgive it.
The recently released Q4 report of Nijisanji already puts the nail in the coffin on their global expansion.
"-we plan to focus more on the growth of 'NIJISANJI' in Japan, and we do not incorporate numerical growth of 'NIJISANJI EN' into our plan"
Yeah, by this time next year there might not even be a NijiEN. The thought of it makes me sad considering all of the memories I had with EN. But at the same time I don't want Niji to have control of any market outside of JP if they aren't willing to change the way they act.
(Also I don't watch Niji anymore anyways after Selen and Pomu left so it doesn't matter if they merge or not to me)
I still love and cherish Hana Macchia, even though I absolutely hate the black company I don't hate her and I feel so much sympathy for her and what her and her coworkers have gone through and the treatment they have endured and still endured.
"Turn your dream into reality" That WAS the NIJI-ID song, but now it's "Turn your reality into dream"... Oh reality... 🥲
Always remember what Riku took from you
Hana Macchia could have been bigger with more support from management. I remember Papa Macchia clips being some of my first look into vtubers.
tread carefully Nousagi... I know you're just sharing your analysis based on how you view it and I myself am interested... but I'm seeing quite a a number of loyal fans of the branch being mad at this video... ever since niji became how it is now, they (me aswell) are hoping not to drag the ID branch into the current dramas... again, tread carefully
most of them are looking at the thumbnail and not actually reviewing the content of the video. They're absolute fucking sheep lmao
just my own view, but when i saw nijiID merged and there's following graduations, I'd say the merge is more a slaughter not a grooming or growth
that merging thingy is the beginning of nijiID collapse.
Damn, I miss them all.....
My love for nijisanji over when they merge niji ID. Hololive become my comfort
Hope not getting backfired bro. Nijisanji ID never failed. The company failed them not the talent.
I still can't get over the fact that up until the selen situation I had people telling "niji management is really good!" And "they actually kept on a lot of the Indonesian managers!" When I brought up the fact that even if they did a lot of the talent left and when they pop back up they said they had a bad time with management they still said that shit!!
I look like a genius in some comments sections randomly placed around RUclips. (I also look like an idiot in other places can't win them all) One of my favorite comments I made was about the fact that Niji was going to do something really stupid with selen back then I thought they were going to graduate her but I said if they could get their heads out of their asses they would realize she is one of their money makers and faces it would behoove them to treat her better.... But they didn't.
the sad part is, before the merge, Niji ID do have solid management with some passionate local Indonesian folks helping them.
after the merge tho, those people were being replaced
Ok I got baited for the title and the thumbnail, but yeah your explanation is kind of valid, but I disagree how the title of this video is about failure of 'Nijisanji ID', instead, it's about the Anycolor themselves. They're the legend, not the failures. You can mock the company (cause we're the ID fans too, even the ID livers) but not the livers.
Still, I hope you didn't make this video just for as an excuse to compare them to holo (thank you for the disclaimer intro btw), cause I can see some haters using this as an excuse to mock the ID talents even if they did nothing wrong, all because of the video title and thumbnail. The remaining ID livers are still there because they have their own reasons, and the fans respected them for it. I hate it when people give them hate comments just because they existed (i.e. forcing them to graduate) just because their company is actually a sh*t one.
finally found a better comment, agree that the title might too harsh when niji management is much better with many active even able to get pocophone sponsorship. hell, I even watch ramadhan special like nijisore and other special stream when ramadhan. They are legend, a Pioneer, but in verge of collapse because there is no support.
whats wild is that my first clips that dragged me down the rabbit hole was with hanna and her interactions with her dad on stream
Bonbon and Mika were my oshis in NijiID, if it weren’t for the merger, I assume that NijiID could’ve kept being successful. But due to the lack of support, Both of them graduated. Including Reza, Taka, Zea, Siska, Miyu, Nara, Azura, Amicia, Riksa, Hyona, and Xia. I feel so bad for the remaining 7 livers of NijiID. I wish them all the success once they got out of Nijisanji. If there’s ever a chance.
Hopefully you're aware of Michi and tenjin then
@Iyq232 Yes, I was aware about these two. They’re quite fun to watch btw.
Some of em redebuted or become streamer, so i think its a good thing