Custom BMX Race Bike | The Process

LUX's shop race guy Bruce Morris runs you through what it takes to get a custom BMX race bike built by the #LUXLAB. He takes you through the process from the moment the customer hits us up with an idea, or wish list, to the bike rolling out the door and into the hands of the racer who will ultimately be riding it. He breaks down the elements of what makes these builds so special and the dialogue that the LUX crew has with the customer to make sure the bike is exactly what the customer envisaged. From the tyres up to the handlebars, LUX can pull together all of the pieces of the puzzle to take you to the podium on your dream race bike.