What's left of Mid Century Modern and Googie architecture in Reno, Nevada? + a craft beer stop!
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- Опубликовано: 30 июл 2024
- 1950's and 1960's America left us a gift - the remarkable atomic age architecture and neon signs known as mid century modern, and it's subsets Googie and Populuxe. In this video we'll see several local examples of these quirky styles, learn about their roots, and even do some urban archaeology! Then we'll stop at the Pinion Bottle Co. in midtown Reno for a wrap up and a Sierra Nevada Celebration Ale! If you live in or are considering living in Reno, Nevada, this presentation is for you!
Music credits:
atmospheric music: www.purple-planet.com/
Guitar music: me
Link to our Ghost Pools of Reno episode: • The Ghost Pools of Ren...
If you'd like a copy of our Harolds Club documentary DVD: www.ebay.com/itm/115802884891
This is the place to learn interesting things about Reno and Nevada! My name is Steve and I've lived in Reno for 37 years (as an adult!). I've had a lifelong interest in historical topics, and spend much time exploring and researching this wonderful area. I started this channel to share some of what I've learned. I produced a full-length documentary film on the history of Harolds Club casino in 2015.
Perhaps you're thinking of moving to Reno and are looking for background on the area, or you're already a resident and this content might help give you a sense of place. I shall endeavor to cater to both groups!
I'm also a craft beer enthusiast, and thought I'd talk about some of that brewery scene here as well. I started homebrewing 31 years ago in 1992, and earned the Certified Cicerone designation in 2015 - this is a sommelier-esque program for beer people.
Please subscribe, share and come along with me on this journey! Thanks and cheers!
Steve
I was born in Reno, 1959. We used to climb on the pioneer theatre as teenagers. My friend used to operate the elevator at the old Mapes Hotel, after school. I love the old buildings and style of Reno from the 60's..My mom used to take us kids to that Library.."Recreation Unlimited"!
Good times! Cheers!
My aunt and uncle moved to Reno in ‘54. I spent many a summer exploring that town with my cousins!!! Cool!!!
Some added history: There was an El Rancho 1 on S. Virginia near Moana. It was near the Town & Country Bowl and was originally horse stalls (made of local river rock) converted into cottages (very early 1900s), then (1940s - 50s?) about 20 more rooms, a bar and Reno's first HEATED POOL (as was proudly displayed as Black on Pink :). The added building type was the same brick construction as El Rancho 2. I did bldg maintenance for the Claudianos family in the70s (including a year at El Rancho 1). The Denney's at El Rancho 2 moved down to The Sands on 4th St. when the Claudianos built their first 5 story Motel with Casino/Bar/Liquor store & Denney's. Old stories coming to mind.Do you remember the giant HEATED POOL sign on S. Virginia? Big, Ugly and you couldn't miss it :). Love your videos. Keep them coming. Thanks!
I think I've seen a postcard of that pool sign! Thanks!
I moved to this area 21 years ago and just found your wonderful channel. ❤
My wife and I love this style of architecture, and fortunately for us we'll be in Reno in a couple weeks for Hot August Night. I think we'll check it the cafe while we're in town. Thanks for the video 👍🏾
Cheers and have fun at HAN!
I love your videos. I have been in Reno for 55 years, basically my entire life. I love how you feel about our town and the rich history that is here. Keep the videos coming.
Thanx and cheers!
601 West First Street was originally the California State Automobile Association office. I hit town in June 1975, beginning my Harrah's career.
As a fan of MCM, I genuinely appreciate these gems and the effort and completeness you put into your videos - another Well Done!!
Thanks Mr. RoadKillCustoms!
Absolutely wonderful video. Thank you. As a Chicagoan, I'd like to say that I live in Mies Van Der Rhohe's late 40's buildings at 860 and 880 Lake Shore Drive that really kicked off MCM architecture. Alas, I live about a mile north in Lincoln Park, but my firm's offices are in the iconic Skidmore Owens' Inland Steel Building, which is one of the great MCM office towers in America.
But back to Reno. Thanks for some great looks, many of which I did not know. The things that I would add would be Arlington Towers and the residential homes on Dartmouth surrounding the ponds that are just South of the Mapes mansion.
Thanks for the input! I plan to do more traveling at some point and see more of the style elsewhere. Cheers!
Palm Springs is a MCM mecca and in your neck of the woods.@@SteveTRYK
That Reno Library. Awesome! Thank you for these videos! 👍
Cheers mate!
Excellent video. We live just over in Nevada City, CA. When we moved here, I didn’t think much of Reno if I thought of it at all. But during a visit to attend a show several years ago, we explored a bit, and started to change our minds. Many visits later, it’s a favorite destination exactly because of the gems like these that you explore in your channel. I’m excited to see the library, which we’ve walked by with no idea that it had such a beautiful interior. Thanks for all your work!
I appreciate your feedback! Cheers!
Thanks Steve! I think we are the same age (1961 birth year) so a lot of these toes of buildings are part of my life experience. Even had a Sambo’s here in Modesto! In fact there are buildings still standing in the Central Valley which have some of these architectural designs! Always enjoy your discoveries!
I'm 1964 - February - same month the Beatles came to America, so I consider myself a Beatle Baby. I like looking for this stuff when I travel too. Thanks and cheers!
I remember being in buildings like that old Denny's as a youngin! I thought it was so cool with the weird angled ceiling/roof. Idk what it was, maybe it was a Denny's. It was most likely in the Vancouver, WA.
The ceiling creates such a unique ambiance, inspiring movement and space - absolutely perfect for a diner (any future developer - take note).
architecture with personality!
In 1967 I lived across the street from Orange Julius, my favorite place..I remember my brother and I would run over there to get one! I remember after that it was a travel agency, not as exciting..
Sambo's, I didn't remember the ine in Sparks, but I do remember the one on South Virginia near Plumb lane.
Thanks again for a great video, I always look forward to them.💙❤️
I was going to highlight that other Sambo's but sadly I believe its been demolished. Thanks!
I love MCM and Googie! glad to see we have some wonderful local examples. every time I pass by the old orange julius building I want to like put some sort of business in it.
Hopefully it gets repurposed!
Very cool! I recognize several of those buildings. Library looked really cool. Sad I never went there when I lived out there.
Next time!
I had no idea there were so many excellent examples of MCM architecture left in Reno. The details you include make tours like this so worthwhile. Plus, getting into the Denny's building was very cool - Thanks, Steve!
Cheers!
Loved the video. I was going to leave a comment about the old Sambo's in Sparks, but you included it, which was awesome. We had over there a couple of times a month. Keep up the great content.
Glad you enjoyed it!
Great video. Love your content. Reno is my favorite destination and your videos keep it as number one on my list.
Appreciate that - cheers!
The Fleischmann Planetarium reminds of the Deaton Sculptured House or "Sleeper" House in Genesee, CO., built in '63 by Charles Deaton. Certainly convey's a similar style to the Populuxe design of that planetarium.
I love the planetarium building!
Loved this video ! Watching from the UK where we have lots of mid century architecture but it tends to be a lot more grey and serious, would looove it if we had more whimsy in our mid century architecture!
Great video. And good for you knocking on the Dennys door. Very watchable. As are all the videos I’ve watched so far
Much appreciated!
The Boomerang Motif. There's a 60's flashback! It was on the counter and tabletop at every coffee shop and restaurant.
Well done! Great copy and footage!
Thanks a lot!
Jack's Cafe was also featured pretty prominently in Paul Thomas Anderson's first movie Hard Eight, with John C. Reilly and Philip Baker Hall. The opening and closing of the film takes place there, and other Reno locations are featured as well. Cool channel, subbed.
I'll need to see that - thanks!
I'm a fan of MCM, Googie, and Populuxe and seeing so many examples of it here certainly had some effect on my choice to move here. I remember before I moved to Reno, exploring Google Street View and seeing that old tiny Orange Julius building and loving it. I think most recently it had a tattoo artist as a tenant, sad to see it empty again. And surely our downtown library is one of the most beautiful buildings I've ever been in, it's just 100% unique.
Thanks for the input - glad you're here!
still like the old post office building art deco
Hello! I loved your video! Very informative and interesting! The old Denny's was a gem! The owner was so kind to show you the inside!
Another 🎲🎲🎲🎲🎲 episode.
The Denny’s-remember it well- in the shadow of the Well’s Ave. bridge. That bridge is a scandalous story in and of itself . If I ever meet you in person I’ll tell you about it.
The Orange Julius - not far from the house I grew up in -now the location is under the westbound lanes of I-80.
The impact of I-80 through Reno cannot be overstated. That would make an interesting episode.
I lived on Lake and Seventh Street and I barely remember ( and couldn't understand) why they were tearing the houses down down the street.
I also lived across the street from O.J..my favorite 😊
Cheers and good ideas - thanks!
@@chesabugg ahh.. then you must remember the Arctic Circle too
Yes, I'm sad..there were two, I recall.
Came back to comment again because i spotted another Googie piece in town: On Moana, just west of Virginia, there's a quickie mart/gas station (Ballpark Market?) that has a remnant of googie architecture for the part that shelters the pumps. Kind of a boomerang-style, angular support and cover structure.
I'm familiar with that - great observation and a cool structure!
Thanks! I bowl at High Sierra Lanes, so i was happy to see you point out their building. I wish they would paint it appropriately, but all in all i'm just glad the place exists!@@SteveTRYK
Awesome content Steve! This one, as all of your content, was thoroughly enjoyable. Thank you so much!
Thanks Tobysan!
FYI: Interior gardens are called atriums.
Is the Mark Fore and Strike building on Kietzke considered MCM?
Yes, and the old sign they relocated to the back is worth a look too!
I love Reno. Greal small city. I do wish they would stop knocking down old buildings.
Agreed!